Amazon PPC Masterclass for Prime Day | SSP

In this episode, let’s continue our series on helping you guys get ready for Amazon Prime Day 2024 with a special TACoS Tuesday episode with best practices for advertising, not just on Prime Day, but before it and after it.
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Do you want to outperform your competition on Amazon Prime Day 2024? Join us as we explore cutting-edge Amazon PPC strategies with the esteemed Destaney Wishon of BTR Media, who shares her expert predictions and actionable insights to help you skyrocket your Amazon advertising game. With Prime Day 2023 setting a new benchmark at $12.7 billion in sales, we decode consumer behavior shifts and the unique opportunities presented by this mid-year retail extravaganza, differentiating it from Black Friday and Cyber Monday.
Our discussion dives deep into the art of managing Amazon ads around Prime Day, emphasizing the importance of defining your primary goal-be it maximizing profit or driving sales. We also unpack the extended attribution window's impact on ad spend, conversion rates, and ACoS. From the advantages of increased pre-event ad spend to capture window-shopping customers to the phenomenal conversion rates during Prime Day itself, we provide a holistic view of how to capitalize on this massive sales event. Destaney’s insights reveal the significance of targeted ad strategies in enhancing your organic rank and BSR, alongside the long-term benefits of acquiring new customers.
Get ready to maximize your Prime Day advertising efforts with practical advice on Adtomic Day Parting Schedules. Learn how to control CPCs and optimize conversion rates during peak traffic times, identify high-performing search terms, and strategically adjust bids. We also tackle the challenges of regaining momentum post-stockout, realistic budgeting, and leveraging coupons to boost conversion rates. As we navigate the new pricing rules and the competitive landscape with events like Walmart Plus Week, we arm you with strategies to ensure your brand is well-prepared. Whether you're a seasoned Amazon seller or a new brand, this episode is packed with invaluable tips to help you make the most of Prime Day 2024.
In episode 576 of the Serious Sellers Podcast, Bradley and Destaney discuss:
01:22 - Amazon PPC Readiness for Prime Day
04:20 - Prime Day Impact on Shopping Habits
08:56 - Amazon Prime Day Advertising Strategies
13:23 - Maximizing Sales Opportunities Beyond Prime Day
19:29 - Prime Day PPC Optimization Strategies
21:00 - Optimizing PPC Strategy for Prime Day
27:18 - Maximizing Creative Impact in Ads
32:06 - Prime Day PPC Strategy and Sales
35:48 - Maximizing Sales Strategy for Prime Day
36:42 - Price Matching and Marketplace Strategies
39:15 - PPC Spend Strategy for Prime Day
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