Help! My Engineers Don't Care About Our Users or Our Business - why this happens & how to fix it

[@samikchak]

I have almost exactly done this 3-4 months back

[@GauravVaid-gt5yq]

Well said. Empowered teams with empathy, not just for each other but genuine empathy for the customer/users creates magic. Avoiding the trap of finding who to blame when things go wrong and just accepting all failures as "team failures" and "opportunity to learn" are other powerful tactics that have helped me shift the culture to how you have described the "PM Guided" culture

[@harisankarprabu6117]

OMG ! This is exactly what I'm facing now with engineers ! They expect every detail in the document. Irony is engineering team gets PRD to give an estimation and what do PMs get to provide an estimation to prepare PRD 😂

[@markjharvey]

Incredible insight. Extremely valuable in large companies. Thanks for sharing!

[@chucko31499]

the challenge is how do you align this approach with leadership need for somewhat sold launch dates… the other issue is how we change this culture in large corporations such as Amazon/Google where they are set in their ways