Agile Product Ownership in a Nutshell

This is basically a 1 day product ownership course compressed into 15 minute animated presentation. There's obviously more to product ownership than this, so see this is a high level summary.
For translated versions & translation guide, see blog.crisp.se/2...
Do you want to contribute subtitles to this video? Here is the community translation link:
www.youtube.com...
Special thanks to Alistair Cockburn, Tom & Mary Poppendieck, Jeff Patton, Ron Jeffries, Jeff Sutherland, and Michael Dubakov for providing many of the models, metaphors, and ideas that I use in this presentation.
Download the complete drawing here:
www.dropbox.co...
Downloadable version of the video here:
www.dropbox.co...
PS: The intro & outtro song is just me jamming in my home studio. I bought a cool half-acoustic guitar a few months ago and was looking for an excuse to make use of it :o)
Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

[@knotwilg3596]

You should get a million dollars for this video because viewing and reviewing it is worth days of expensive agile coaching and that for many customers all over the world. Almost everybody doing agile coaching has this video included in their session, because it is better than what anyone else can come up with, in terms of applicable theory.

[@henrikkniberg]

Thanks!

[@darrenhalford805]

Just found this and I'm adding it to my toolbox - fantastic work! thanks! Also subscribed so hoping there's more to come!

[@majoromer]

I Agree!! :) Gr8 style and gr8 coverage..!!

[@Bimp_Lizkit]

Great pace as well. Bravo.

[@PabloAriznabarreta]

Well said. Totally true.

[@Niesha266]

Lightweight is good and what did I use it for it’s a lawnmower kzbin.infoUgkxTPN04aT-Qdjr_KS3ql7ng8wnU3wwsCqk also recommend Yes it is lightweight so hence not as robust as our old one. But if you take care it does the job really well.

[@ammaral-attar2705]

who came frome coursera 🙂

[@chris26499]

😂😂😂

[@FAVOUREZE-zc6nl]

😂😂I did

[@itsmemasud]

Who is here from Coursera!🎉

[@ViNguyen-xm1fh]

Me too, thanks a lot❤

[@danalwende4233]

Am here

[@loizasalonga6280]

Me!

[@camiloavalencia2061]

🎉

[@Kingdom_analysis]

Me

[@carstenbkoch]

9 years old, 15 minutes long. Pure gold. Why did it take me so long to come across this video. Really good and super condensed explanation of what agile development is about. Thanks so much for your work. Really awesome!

[@Stopinvadingmyhardware]

Thanks for letting us know that you’re holding on illicit materials with admissions of criminal activities and of assault.

[@MarkLochrie]

F😢

[@howardwiener7458]

Excellent: concise, understandable. This should be required watching for all Stakeholders and POs.

[@knightgoggles]

"If your organisation doesn't like truth and honesty, it probably won't like Agile". Nailed it!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@darrenbryant9769]

@@cutflow2 Product owner is a role in scrum, strictly speaking there is no such thing as an agile product owner (as its specifically a role in scrum). However, many organisations will advertise for an agile PO out of simplicity or because they don't use the scrum framework but still want at PO behaviour. I think PO is the most misunderstood role in many organisations so just make sure during the interview that what you think you're applying for, is what you're applying for. Enjoy your journey!

[@LastStar007]

@@cutflow2 Scrum is a version of agile.

[@AlexisChateau]

Amazing explanation. Google recommended watching this as part of their Project Management professional certification.

[@Babynate1000]

yep that is why I am here

[@AlexisChateau]

@@Babynate1000 Awesome! Congrats on nearing the end. I'm just starting the capstone.

[@Babynate1000]

@AlexisChateau how are you feeling about the program so far?

[@AlexisChateau]

@@Babynate1000 I'm also doing project management in grad school and the Google program is much better than my school program. It's more practical, easier to follow, and just overall makes better sense. I will say though, that if you plan to attempt the CAPM or PMP, you'll need to get familiar with the terminology used in the PMBOK. My grad school class mainly focuses on those and they're a pain in the you know where. 🥲

[@AlexisChateau]

@@Babynate1000 What about you?

[@henrikkniberg]

Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

[@OskarPiano]

I strongly believe that key aspects that make this a great talk, video, presentation are: 1) obviously well chosen highly valuable pieces of knowledge, 2) INCREMENTAL, friendly INCFOGRAPHIC coordinated in time with laying out the pieces 3) order of those pieces which minimizes need for covering dependencies between them AND maximizes infographic use when the dependencies have to be covered.

[@henrikkniberg]

Tools used: Artrage (drawing program), Wacom Intuos 5 (drawing tablet), Screenflow (screen & audio capture).

[@blessythomas709]

Thank you for this info.

[@sarithac3462]

Thank for the info on the software used. It helps.

[@jqhaysrhrhyrjeususeu6931]

ضضضضضضضضضضضصضض

[@davidchen9604]

Impressive this is a 7-years-old video, yet still so true in today.

[@roopekolu8241]

still missing design team ;)

[@queliolionelo]

@@roopekolu8241 you could day it's implied they're part of the development team

[@jairo.cabello]

This short explanation is pure gold, thanks!

[@sharaddevre3102]

This is killer man. This is just so beautiful and you took only 15 minutes to tell so much stuff with so much simplicity. Hats off!

[@josephmckevitt9757]

This video is gold. To distill the nuances and complexities of product ownership into a 15 minute cartoon is remarkable. Aside from the awesome content, its one of the best examples of using visual communication to explain concepts that are really difficult to communicate. Great work.

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@NuclearBuddah93]

This man's video made all the pieces fall into place, thank you!!

[@PoliPWorld]

This is such a great video! Just FYI- Google gives you so many props for this via their PMP certification course as a a great recap of some of the key terms and concepts for project management :)

[@femiquaitey6668]

I am coming here from the Google PMP course. Impressed with this guys explanation

[@gudavasantgv]

That's a god level explanation under 16 minutes!

[@TheKirillfish]

This is great, but isn't it a little bit disturbing that both stakeholders and PO are depicted happy and at large, and developers are faceless and inside a bottle?

[@Machide.]

10 years old video and still applicable today. Thank you for such an amazing visualization to simplify complex Agile process in product management!

[@mrsachinsd]

have not seen anything more perfect !! gives a small and big picture both

[@goneballistic]

that was a tremendously condensed and ridiculously well done primer on agile roles and responsibilities. thanks for doing that.

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@teodortodorov4381]

@@cutflow2 this a hella late response so maybe u alrd found out, but basically: agile is the more all-encompassing term for the project style that is adaptive to changes. Scrum is one of the most commonly used methodologies within that project style: the others being Kanban, Lean, & XP I believe. Basically, within agile they can probably go into scrum, but probably not vice versa.

[@TheSmetanin]

* Mindset and approach for product development and success * Close collaboration between the product owner, development team, and stakeholders * Prioritization and management of product backlog (list of features and requirements) * Delivery of high-value, customer-focused products through iterative and incremental development (Scrum or Kanban) * The Product Owner is responsible for the following: * Defining the product vision * Setting priorities * Making decisions on behalf of stakeholders * Ensuring the development team is always working on the most valuable tasks

[@aswinimahadev4357]

This is pure gold ❤️ Instead of wallowing through hours of blah-blah on agile, this 15 minute video provides so much clarity and depth. So much grateful for this gem 🙏🏼

[@girlmellaceus]

Really easy to follow, and even 7 yrs on still relevant... just the right sprinkle of dry humour too

[@genctasbasi]

Haha love the ref to MS office clippy at 04:50!

[@charleslindberg9077]

Genc Tasbasi of

[@sizons]

Wow, nice one picking up on this. I miss those though.

[@mindyanderson2650]

sizons

[@Dlit99]

I liked Clippy....and Globe....and the other MS Office helpers.

[@rashmiambedkar5143]

Me too. About to comment.. happy to see ppl likes for this. 😊

[@ERLTheBeatBoutique]

This is still extremely well explained. I hope you teach on a regular basis

[@matthewblott]

Excellent presentation. I've been searching for a decent short video to show colleagues and they've all been poor. Most spend half the time talking about other systems and their deficiencies (which when you want a short tutorial is annoying) and then present a series of bland slides displaying predictable buzzwords. This was to the point, expertly presented with useful and imaginative animation.

[@henrikkniberg]

Hey, thanks for the great feedback. Glad you like it!

[@slavden]

The best ever explanation of story points at the very beginning (for all team) and rest is gold for PO :)

[@cutflow2]

@@henrikkniberg do you have LinkedIn ?

[@Ольга-ж5к4й]

Dude, you are cooooool. I like you. Both the ideas and that nice simple delivery are great. Thank you!

[@TheHelloWorldz]

I love to have a poster like this on my office wall, this gives a full vision of how to manage a project by being Agile.

[@jessicatrujillo6020]

Thank you for breaking this down so simply. You're a wonderful teacher. ❤

[@pmsuccess]

Dear Henrik I am Roger Chou, CSP, CLP from Taiwan. I want to translate this video subtitles into the Chinese version for free because of the contribution to the Agile community. Please confirm I can make this contribution.

[@MichaelRWolf]

This video continues to stand the test of time!!! For me, it reached the epitome of what a great video can be from both a production perspective and also content curation. It has a fast pace, tight dialog, crisp hand-drawn graphics, and keen insights that bridge theory and practice. I've watched it dozens of times, and have learned something each time, both about Agile Product Owners, and also about production technique and technical presentations. Bravo!!! This video deserves the 2.1M views it's gotten. And... on the dark side. The unintended consequence of the success of this, and other "Spotify Model", videos is that WAY TOO MANY companies are adopting "The Spotify Model". They see the clarity, insight, and practicality of this video and forget that their real world situation requires of them a phrase made popular by IBM -- THINK! This is a wonderfully clarifying video about an amazingly complex world, and people are getting wooed into not thinking.

[@rohansingh7720]

Who ever made this video, you are the man!! This is cut, clear, and to the point.

[@elasticflutterpuppet4876]

Can we get a 2022 version?

[@henrikkniberg]

Thx for the notification! I had no idea that there were subtitles. I'll look into correcting it when I have time.

[@shrutikatkati3388]

Absolutely loved it! Brilliantly explained. Thank you very much for sharing your knowledge! Just awesome!

[@deepshikha1293]

This was mind blowing. This easy, this short and to the point. Did not waste time at all, and all the concept are crystal clear. Saved me from hours of agile training and the boredom of it. Simply brilliant.

[@sooryanarayanan3503]

You just summarised what I learnt in 2 weeks ! Brilliant ! More to go! Wish learning was this easy 😃

[@catgirl8202]

CSCI 4/5448 OOAD Quiz 9: Right answers: Types of risk impacting development efforts include business, social, technical, and cost & schedule The key tool a product owner uses to manage product backlogs is to say "No" to requests when appropriate It is hard to find the balance of building the right thing, building the thing right, and building it fast

[@gopalavarmanallaparaju2065]

Great I am beginner and I got great insights from your Video. Thank you

[@ishworkhanal3]

Thanks Google for Agile Project Management course who suggested this video.

[@prla]

Almost 12 years on and this video has never been more relevant. The sad part for me is noticing how despite the 4.3M views, and the incredibly wisdom and simplicity here, product development is most startups is still a bloody mess. And that is in large part, IMO, because the key lesson here has not been internalized: "The biggest value is in the conversations, rather than in the actual numbers." @henrikkniberg: you're the man.

[@gazvhon]

Thanks Henrik, This video is Gold!!!

[@mo_uduh3961]

Your video was 9 years ago but this is still valuable to a Scrum Master and a Product Owner. Thank you so much 🙏

[@sonnie6633]

I agreed as well.

[@nataliaabelloramirez8608]

Not the PO waving at the end hahha

[@KevinMatheny]

I've had this video recommended to me several times, and finally got around to watching it yesterday. I've since watched it two more times and shared it with my team, and I'm berating myself for not having watched it sooner. It's a great summary of the key points of agile software development approaches, and should be required watching for everyone involved in a transition to agile development. Thanks, Henrik. Nice work.

[@KristenWomack]

Yes. Thanks for sharing Kevin!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@blair5475]

@@cutflow2 Scrum is a type of Agile

[@dilipnanecha]

Very good! thank you Henrik for making this video and sharing :-)

[@DanielsPengetips]

Amazing video! I have a job interview for PO coming up and this was incredible useful.

[@MrJoruge]

Extraordinaria presentación. Oro puro para todo el mundo! Documento genial.

[@prashantsharma1637]

"If your organization doesn't like truth and honesty, probably they dont like Agile"-- Wow!! What a decisive and tested indicator!

[@CanadianTobs]

Thank you Henrik!

[@RichardGriffiths1]

Even though I've been working as a product owner for a couple of years, this video summarised the whole Agile development process so perfectly it actually helped reinforce my own internal model of what I do - well done!

[@Banu1107]

Beautifully explained and in the shortest possible time!!! Truly agile :)

[@DiegoSusa]

Amazing how you managed to explain so many key PO/Agile ideas, so clearly and shortly. Simply remarkable!

[@tylerferguson3575]

Great video, referenced in many courses and by coaches

[@javasoccernut]

LOL. I was sent here to watch this as part of my training. In many instances we are doing the opposite of what this video says.

[@Genuinelycuri0us]

11 years later. still useful. a lot demystified. let me ask this question. we have an issue on our team where some of these stories are big and take longer than a few days. even if i break the stories down, each of those stories are dependent on each other so they can’t go out in pieces. how do people resolve this? by not breaking up the story then?

[@michaelbosch7627]

I've watched this video several times, and learn something each time. The estimation segment is inspiring. I tell all my Agile buddies about this clip -- thank you!

[@silviafarfan2523]

Absolutely brilliant video. Thank you

[@Vladislav888]

4:20 "that's a hard job" That's a huge understatement. This person must be a business expert(as in, the product knowledge), an excellent analyst and a marketing expert. And you need to perform an analysis almost on the fly, without weeks or months of research. It's almost impossible, and rare people who meet these criteria probably have something better to do.

[@willbadger5279]

Brilliantly concise

[@nomansattar9282]

Hi Henrik, this is one of the best short video of Agile Product ownership. Kudos for explaining this so well and beautifully illustrated too. This has to be seen by every Product owner,s Agile coaches and Scrum Masters

[@syror5000]

Excellent! Thank you so much! It was useful. This combine with the Getting things done method = Excellent

[@NealChampion]

I've just played this video to a new team, and new to Agile, in 2020. I first used it with a team back in 2013! It is still so incredibly relevant and accessible.

[@luca-rw7ss]

very good my friend. Let me add only my 2 cents about "speed": Increasing "speed" has a bad side-effect. Developing faster raises the probability of errors (bug, business errrors..) and the risk is to to slow down the developing process once the bug are discovered (and the devs must fix it again and re-submit to testers phase). So that's another trade-off: Speed VS quality. ;)

[@HundahlNiels]

You professional communication skills are amazing. Thank you so much for sharing this little piece of art :-)

[@carlosineurope9446]

Amazing video explained in a common sense simple language. Brilliant!

[@ziadbaha1699]

Who’s here from Minecraft??

[@cliffkram]

Absolutely amazing video!

[@PaulHeidema]

This is a great video, Henrik. It was Michael Sahota who pointed me to it. Since then, I have shown it to many people in many organizations to help them understand Scrum and the role of the Product Owner. Fantastic video!

[@cutflow2]

I have a question for you: Is agile PO and scrum PO the same thing, or two different things or is one term invalid? I ask this question because I have seen both agile PO and scrum PO in job titles and am curious to understand the difference between the two?

[@PaulHeidema]

@@cutflow2 Good question. The Product Owner term is more often connect to Scrum as this is an official term. Scrum is one of the many frameworks of Agile including Extreme Programming, OpenAgile, Crystal Clear and others. Agile is a set of value statements and principles. I like to explain it like this. Agile is the being (the thinking) and each of the frameworks are the doing (the action). I hope that this helps.

[@cutflow2]

@@PaulHeidema oh man this definitely is powerful and clears it up. I appreciate it fam. Your explanation is truly amazing. “Agile is the thinking and the framework is the doing” in the most simplest form this is amazingly well put. And I am guessing kanban, FDD, are other examples of frameworks. Which framework do you use and for what role

[@alimakbeal]

Thank you Henrik!

[@kanchanchaturvedi09]

This is one of the best video on Agile. so simple and easy to understand and implement it. Good work Henrik

[@erikajosa21]

This was just perfect ! Very simply explain 💛 thank you so much

[@janstucke5777]

Hey Henrik... thank you so much for your great work! I read "Get Agile" and it was very cool but focuses an Scrum in general. You showed me the most important spots to look at and the things I want to learn like the trendlines and dependencies while developing a product or features. Thanks a lot, Jan

[@AtabakIranizad]

wow! amazing amount of information! such a pro you are!

[@narendrabhide8824]

One of the best lectures I have come across. Too much in too small time without losing any bit - amazing.

[@himanchalrai3529]

Great video. Lot of learning in a nutshell.

[@danloomis]

Fantastic and very approachable presentation...job well done Henrik! My company (very large networking company) is going through an Agile IT transformation and I'm forwarding this video to everyone that is willing to listen.

[@madhurisharma2284]

Amazing explanation please make a video on Scrum Master roles in Nutshell

[@alvinsanders6804]

This was the best damn breakdown I've ever seen. I don't know how you got me excited and terrified at the same time. Well done.

[@seanxinwang4939]

Learned really good knowledge from this video!

[@GStubbe]

We have to study this video for our exam! Great video, well explained ;)

[@rossdrew9217]

Great video. Multiple POs though? Bad idea.

[@yagnatalakola4009]

Great demo. I have been looking for something like this for two days - short, and clear visual depiction of Product Owner role and responsibilities. Thank you +Henrik!

[@balasudhakarvoleti1360]

I am subscribing to your channel man. What clarity you gave in just 15min. You are just doing social service to people.

[@JobinAugustine]

Awesome.. love this.. Thanks for sharing Knowledge.

[@eronduvictor1850]

Yes, boss! This was incredibly useful. I accidentally stumbled on one of those timeless pieces of information on the 25th of November, 2023 🙌

[@ALhajrasAlgdiry]

This is gold, thank you sir.

[@o.b.itwistedrose1091]

This video is excellent

[@marasvenne691]

I'd like to find a similar video to explain the Kanban method in a nutshell!

[@gladyl8291]

Was hesitant to watch it bc it’s an old video but I was so wrong!!! Best explanation of agile. Hands down!!!!!!

[@fruhotchiliman]

So what exactly are stories, concretely? And what does the dev team actually do with them? Do POs only work on IT related projects or could they also be working on physical product development?

[@Chiro_ASMR]

Great video

[@RupKBK]

I'm here because of Google's Project Management Certificate course. I loved this video. Very interesting, informative, and precise.

[@danielnyman1098]

Still the best video (of all videos) on KZbin. This is pure gold!

[@Vextrove]

Very interesting. I don't even have anything to do with this but it makes a lot of sense. I like efficient and optimized systems!

[@priyaadhikary6179]

Even after so many years, the video hold such great value for POs. Presents a single snapshot of almost everything that is important for a PO. I really liked the special emphasis on 'NO', single most valuable lesson.

[@franciscosimon8111]

Stiill beeing super useful! Thanks!

[@poojabijlani8298]

Could you please share what application you used to create the content here.. Amazing content and very good learning! The content impresses me a lot