HERE'S WHAT'S GOING ON (our perspective on the bike industry in 2024)

This is a different sort of video, but we want to be as transparent as possible about how we fund this channel, and 2024 is definitely an interesting time to be a sponsored athlete. As always, we are so so grateful to all of you for watching these videos - without KZbin there's little chance we would still be doing this. We are lucky indeed ❤️
As professional mountain bike racers, racing bikes and sharing our adventures is how we make money, which is pretty darn cool, but comes with its own unique set of stressors. Especially in 2024. Today, we’re going to pull back the curtain a bit on how we make this lifestyle, and this channel, work, and discuss how the current state of the bike industry is affecting us. We have some big changes coming for 2024, but whatever happens, we look forward to sharing it with all of you.
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Have questions about our bikes or camera gear? Check out our gear page:
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The companies that support our racing:
Durner Performance (Coach Mike's training plans) - bit.ly/3vnwdcZ
Maxxis - bit.ly/3G86uHa
Enduro Bearings - bit.ly/endurob...
Feedback Sports - bit.ly/3RDZb0K
Stages Cycling power meters and cycling computers - bit.ly/47fg4DG (use code "sydandmacky" for 20% off)
Primal bike clothing - bit.ly/3MFg6MM
NOBL wheels - bit.ly/nobl-sy... (use code "NOBLSYDANDMACKY24" for 10% off)
Berd spokes - bit.ly/3McE2rR (use code "sydandmacky" for 10% off)
Lazer Helmets - lazersport.us/... (15% discount should show in cart, if not, use code "SYDANDMACKY")
Skratch - shop.skratchla... (use code SYDANDMACKY for 20% off - only applies to your first order)
Shimano - bit.ly/RIDESHI...
Xpedo pedals - bit.ly/XPEDO
Velo saddles - bit.ly/2LkUUjr
Fox suspension and dropper posts - bit.ly/FOXBIKE
Muul Mounts - bit.ly/MUULmounts (use code "sydandmacky" for 15% off)
Check out our other KZbin channel:
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/ sydandmacky
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*Disclaimer - some of our links are affiliate links so we get a small percentage of any purchase you make. Doesn't change the price, just helps us keep making videos! Also, we're professional athletes, so many of the products we use and mention we didn't pay for.

[@sydandmacky]

This is a different sort of video, but we want to be as transparent as possible about how we fund this channel, and 2024 is definitely an interesting time to be a sponsored athlete. As always, we are so so grateful to all of you for watching these videos - without KZbin there's little chance we would still be doing this. We are lucky indeed ❤ If you want to help support this channel: www.sydandmacky.com/supportus

[@tl2913]

I have always enjoyed the humor and wit displayed in your videos. Hang in there for 2024... this too shall pass!

[@ortodontiaespecializada9283]

Unfortunately besides all of this “covid” stuff, low quality government everywhere… leading to inflation, losses, possible industry misjudgment,… Hope everything gets more realistic in 2024… Here in Brazil we are on the same path… but still very highly priced good bikes…

[@mydearriley]

what pants are y'all wearing here

[@sydandmacky]

@mydearriley Syd's wearing these (bit.ly/47sPZkw) and I'm wearing these (bit.ly/48puzX0)

[@kaelcampbell1553]

I don’t understand why the bike brands don’t do affiliate marketing, hopefully your new sponsor can regardless if they sell direct or through stores.

[@jdnims]

Luv ur video's guys. Its awesome to see the partnership between both of you on this journey and I'm glad I found and follow y'all.

[@realclaushelmer]

Wholesome. Rock on guys, can't wait to hear what the bike sponsor is :) Rooting for ya

[@benc.8103]

Glad to see you are going to be ok. I do think you can get by with without a big bike sponsorship. Seth went independent and seams to be plenty capable. Best of luck. You always get a thumbs up here.

[@funiguy8779]

Ive loved your channel since subscribing a few years ago. You two have inspired me to be a fitter , more positive person. Id be lost if you ever stopped posting videos. Just 'joined' your channel as a thank you for what you do for us all. Stay positive guys, you mean so much to so many of us! Looking forward to moving into 2024 with you both and all your crazy gang! ❤🎉

[@sydandmacky]

Thanks for joining and all the kind words. Glad to be able to provide some inspiration!

[@AldoPettengill]

You both deserve a good bike sponsorship. I know you have something on you back pocket. Question - are the Niner bikes yours or are those required to be returned? Keep up with the great videos, trips, mechanic videos, etc.

[@sydandmacky]

Fortunately we get to keep them and will be selling them to help offset the lost sponsorship income.

[@cb750k1974]

I want 10 speed mechanical to come back!

[@barrowsworm1226]

Good for you guys taking the high road in this... I often feel like, when the marketing budget gets cut, the Athletes suffer such that the folks making the real money do not have to take a compensation cut... Business often sucks, and is often unfair in my experience, and the compensation is rarely commensurate with the talent, effort, and production of the "workers" (athletes in this case). Also, good for you guys that you basically run your own show, and are highly diversified-it is a lot of work I am sure, but in cases like these you do benefit.

[@TheMadStrater]

A lot of companies SCREWING OVER their loyal customers and athletes. I bought a new Kona Process X DH bike and 6 weeks later the company does a 2 for 1 sale - thanks a lot Kona! So fed up with all these bike companies, way to treat your loyal customers and athletes - nothing but corporate weasels!

[@ElevationEveryWeekend]

Sorry to hear the Niner partnership is no longer. You definitely represented them well. But, new bikes can be a fun and inspirational change so hoping that lies ahead with your new bike sponsor.

[@Magoo71]

The entire bike industry got incredibly greedy during the pandemic....It's simply supply and demand issue like everything else.....You two are incredibly good people and I'm sure you guys will prevail....plus don't forget the Law of Attraction....which says "you bring about what you think about!" I'm sure you guys will be OK as you guys are always positive!!!! I'm really a big fan. Please let your fans know how they can help as we all really appreciate your efforts and great entertaining videos.....!!!!

[@outerbike]

Hang in there guys - you're in it for the long haul and are going to be just fine. Hope to see you at an Outerbike in 2024!

[@lancestephenson2665]

As a Manager of a UCI MTB Team, dealing with 12month contracts for our sponsors/partners/staff and athletes, i can tell you that it’s a hard way live vs a stable 9-5 job. The security in employment is very tenuous at best. Our team didn’t continue, and we had this decision at the very last moment, stressful on the one hand and very emotionally difficult to navigate. Most teams sign contracts 10months into a period to secure the new staff/riders and sponsors, but as a South African team we faced larger economic issues. Anyway, i know how you feel. I’m in that same place without the other income stream like or patreon. I have a coaching business which has been on “idle” which i have to kick start. At first the task seemed daunting but now it’s exciting filled with possibilities! Looking forward to more of your adventures you weirdos, keep pushing on. We love your weird asses ! With love The bearded Ninerd

[@sydandmacky]

Oof, sorry to hear it. I'm sure the coaching business will do awesome!! 💪💪

[@tomahoks]

Well, congrats on 100000 at least.😊

[@vehicle-stuff]

I hope a lot of people see your video and see what is what, that you are not on a magic carpet and although you love what you work you still have to WORK. Still have struggles and still have stress. You chose this and you deal with it as best as you can. You get other sources of income, eather KZbin or bikeshop or selling stuff, or teaching or whatever. It's like that for pretty much half the workforce. I'm not gonna shed a tear for an industry that is non essential business and that is trying to make money of quantity not quality. A lot of people have two jobs, a lot of families do not work at the same work space (same factory or same company) just because if the company goes down they will have other income. Also every job has it's good and it's downsides. Why is everyone not thinking about the downsides. Downsides get you, they will get you, no matter what, so use the upsides as best as you can as downsides will eventually get you. Summer tourists are the main income for a lot of business and every winter those business suffer. And they are trying to overcome by doing stuff. So bike industry is the same. Unfortunately for the bike industry is that this is not a necessity. Even if you get a bike you will get one bike and you will ride it for years. I want to stop with this get new and throwing away perfectly good product that may need some service. Stop it. If demand is low well sorry, but that is life (talking about the companies). Do something else. Migration was used for thousands of years, same with this.

[@darinjoseph7251]

It is nice to see and hear your perspectives and unfortunate to hear of your challenges. I understand your need for diplomacy, so I will lean in a little harder. The bike industry (wholesale side) got really greedy and unfortunately downloaded their mismanagement onto their retailers, whether it was fear mongering about inventory shortages, and the need to over order due to potential continued future scarcity, especially from the big, more influential brands. Or, the double kick in the gut of 2023 when brands like santa crus, specialized, trek, rocky, norco, etc...undercut their long term retailers and put their bikes on super sale right at the beginning of the season, absolutely killing the margin for their retail partners. But let's also acknowledge the brands that just didn't have the market share and reserves to survive, who were impacted by the supply chain issues and who did not nhave access to components, suspension, and generally parts at all to build their bikes because the big kids were demanding it all from themselves. The industry will bounce back, and we will all continue to ride bikes as much as possible...well, I will. Nice job diversifying your sponsorships and revenue streams, well done, that is a lot to manage and can be very stressful. Good luck in 2024

[@Mr050278]

Its a market correction that is long overdue, new bikes are waay over-priced. Its ridiculous that bycycles are as or more expensive than motorcycles. Im looking forward to a healthy reset

[@paragsatyal6891]

Decathlon Rockrider maybe?

[@MattGrovesFTW]

There’s always money in the banana stand.

[@hardtailparty]

Much love friends. You two are so organized and bring so much value to companies. If anyone will figure this mess out, its you two.

[@cyclesurgerywandsworth1482]

Let the World Know ! Shout FROM THE HILLS OF New Mexico! with all allowed frequencies that's radio amateur talking in me. ;/

[@patrickh4540]

From the consumer point of view, the bike industry/shops have been really exagerating with prices for bikes/parts during (but not only) the pandemic. People were not able/willing to pay that kind of money anymore. They thought it would go on forever. Big mistake.

[@mar7909]

Bike prices are COMPLETELY OUT OF CONTROL. Bikes and motorcycles shouldn’t be comparable in price.

[@brianthompson9485]

Seriously, I gave my bike away to a kid that couldn't afford one 4 years ago. Decided I wanted to get back in the game... Looked at the prices and decided I would try dirt bikes instead. Now I'm the proud owner of a new dirt bike instead of a mountain bike. I still have a fat bike for winter.... but bike prices have become absurd.

[@chrisbailey2861]

We are all with you both.....there is a reason we watch your content...it's not because of the sponsors your work with...but because of who you ARE and the fun stuff you bring us along on. Bummer about the two big sponsors...they have to do what they believe they have to do but they made a mistake splitting from you. This bump in the road will pass....keep your heads up. You provide more value than you may even know. 😊

[@samroehrich684]

who came back here after the livestream to look for the bike sponsor?

[@tedthemoose]

Haha called it!

[@Milessongs]

As an independent gigging musician, I understand a bit of what you two face in needing to just keep waking up each day and creating income opportunities. It can be exhausting. But of course also exciting and freeing. Mostly I just want to thank you both for all of the super-positive, friendly, and absolutely useful content you continue to create! You are charming and cheerful people, and seriously kick-ass mountain bike racers. 💙💙 Best of luck to you!

[@fuellerr]

Look what you get when you buy a $10,000 motorcycle versus a $10,000 MTB, the bicycle manufacturers have been sticking to the consumer for a long time

[@jackiegammon2065]

As a shop owner and former Niner dealer, I've been thinking a lot about you for a bit. You're right the industry is in challenging times, but you two will bounce back. The industry for many, became extremely greedy and some lost their customer support, and that is definitely another facet in all of this. But I've always believed that when one door closes, another will open. At any rate, I wish you well, and know that you have been watching all of this and will roll with the punches and find another way. If I wasn't so hesitant about all of this, I would also offer to help sponser you... but we just had a 100 year flood, so lots of roads and bridges are out of commission at this point. At any rate, I'm anxious to hear your announcement, and know that you are still training hard behind the scenes. Lastly, THANK YOU for being upfront about all of this, it not only allows everyone to understand the situation, but more importantly it shows us the types of people that you are. Onward and upward!!

[@jespersrensen2919]

how can I support you and your shop?

[@petedog9581]

"When the Lord closes a door, sometimes He opens a window." Maria from The Sound of Music. LOL! I'm sure management is telling the staff that at the Vitus and Nukeproof 2024 pep talks this week.

[@jackiegammon2065]

@@petedog9581 Yes, and sometimes it is actually the person on the other end that is creating the opportunity themselves... Just as Syd and Macky are doing.

[@petedog9581]

@@jackiegammon2065 They could ride unicycles and provide compelling content.

[@jackiegammon2065]

@@petedog9581 I'm sure that they could, as both are pretty talented. They will have it all sorted our soon, and I'm anxious to hear what they will be doing.

[@coldfootfun]

I feel your anxiety and I'm sorry for the upheaval in your world. Personally, I've been a carpenter since 1975 and self employed since 1986. I have gone through that OMG what am I going to do next anxiety more times than I can even begin to count. I'm coming up on 50 years of being on the job. I can absolutely tell you, it is most definitely going to be fine, All the good work and kind spirit that brought you to the lovely place you both are now, will also carry you through whatever storms lay in your future. Best of luck and skill, I'll be watching through your successes and your struggles.

[@Team81MTB]

It saddens me that you two wont be on niners anymore. I bought my jet 9 rdo because you two raced them at some point and loved them. I also used your code with competitive cyclist to buy my first box of skratch chews that you turned me on to. Those things rock!! I understand that circumstances change in life. While im sad that you wont be on niner anymore im excited to see your new brand that youll be racing which means that im sure you'll sell me on one of them and ill get to get a new bike!!! 😂😂 You two seem to be able to get me to buy anything. 😂 Best of luck with the new sponsors and ill get my debit card ready to roll. 😝

[@graffix11us]

ooh, Syd and Macky skills camp! I'd drive from Colorado for that!!!

[@rlm78iii]

For sure!

[@johndunbar2393]

I've bought 2 Stages Dash bike computers using your code. Hopefully, you got enough from that to pay for the gas to start your vehicle, even if it wasn't enough to get out of the driveway. Lol Seriously though, I'm sorry to hear about those sponsorship loses, but hopefully things will work out. Any company would be lucky to have you two, as part of their team. I've been wanting a Feedback bike stand, so I'll purchase through an affiliate link if it's on your site. Thanks for the content over the years. I, for one, have appreciated it! Take care guys.

[@moto-rambler]

You guys are MONTHS late to this party. Everything you said in this vid has already been repeated ad nauseam. No sympathy for the bike industry. ZERO. Only one word is needed to describe the bike industry: GREED. So, I could care less who goes out of business or who is 'struggling' now even though they have been eating like kings for the last two decades but now all of a sudden we're supposed to feel sorry for them? Nope. Let them disappear into bankruptcy & history.

[@itr0863]

100%

[@CUTUSSLOAN]

Check with Huffy … you all are A perfect match for them.

[@hanstubben]

Sucks to hear Niner can´t afford doing this kind of sponsorship anymore. I got a Niner because of the good things I saw at your and Kyle and April´s channels. Still think my RKT9RDO is one of best bikes I´ve ever had. Hope you can keep doing the stuff you like to do and share it with us at KZbin.

[@BadLineMTB]

I agree I would not even know Niner was a bike brand if it was not for S&M

[@CUTUSSLOAN]

You all should be sponsored by huffy

[@joefriday3534]

Long time subscriber…. I just wanted to reiterate how inspiring your channel(s) are… 1. B/c of your channel, I have a much more positive attitude about riding in general. I am having more fun, riding further, and riding faster than I ever have before. 2. You inspired me to get involved with NICA (now my 5th year). I am one of the head coaches for our local Composite team with ~100 kids out on bikes. 3. As encourage our Athletes to learn more about riding, bikes, and racing, I frequently post links to your videos - especially Syd Fixes Bikes!

[@TivonSanders]

I just hope the bike industry doesn't go belly up before I get myself together. I own a custom built Schwinn S29, and even though I've built a decent trail bike for what we have in southeast Michigan, I still think that my skills have gotten to the point where I need to purchase an "actual" mountain bike, something that is on my level. I got into mountain biking last April, and the hobby of building up/upgrading and maintaining bikes in 2020 (during the pandemic), so I'm getting into this pretty late in the game. It's also worth nothing I turned 38 this past November. I hope things will get better so that I can further explore my new found hobby.

[@Happy_Biker]

Certainly a good time for you to buy a bike, if you're prepared to. Amazing sales.

[@debrarose8079]

You guys put out fabulous content and you inspire!! Just by being you. Thank you so much and Happy New Years 🎉😊

[@lipsterman1]

Sorry to hear about the Niner sponsorship loss. I bought a Niner aluminum framed gravel bike and love it. Good luck in the future.

[@Cycle9568]

I wish you both the best in 2024! I hope you pick up some new sponsors as the year progresses! Loved all of the content last year and look forward to more great content in 2024!

[@nicholkid]

Feel like it's our duty to speculate on what your bike sponsor will be for the next few months. 1. Have to have an xc race bike 2. "doing exciting new things" 3. Also need an enduro-ish bike 4. Maybe need a gravel bike too Hmm, who could it be? I thought transition at first but they lack an xc race bike. I could see fezzari too and they have all the lineup you need. I look forward to more clues.

[@davidstecher1171]

It's good to see the honesty of both of you. I'm sure that's not easy to find the right balance for your privacy. I know that you're both honest hard-working athletes who enjoy cycling for the soul and heart. ... one of the things that make cycling so beautiful. YOU DIDN'T MISS THAT.👍 Not always WINNING defines the matter or goal. That's one of the primary reasons I subscribed to both of your channels. Your videos are always very enjoyable see, lets not forget your humor you put in too!🤗 I'm sure you'll find new sponsors. You'll be fine!😎👍 Please take care, David😎

[@daniellarson3068]

This is the first video I've ever seen with the likes rolling up and up. If the increasing likes are any indication, you guys will come out OK. I do think the two of you have a misunderstanding about "standard" jobs. Those in charge often want to keep their employees in fear for some reason. I'm retired now and am glad to be done with them. Someday the two of you will be done with bike company managers and you will smile. (I never heard of Niner before this video.)

[@user-nk3re4dj5h]

The issue is in the pricing tbh. You shouldn't need to spend $2500 to get a bike that won't break down any sort of blue trail. That turns a lot of people off. And it just got worse after COVID. And sometimes spending more money doesn't equal a better product. My 2021 Carbon Instinct 50 from Rocky Mountain (Nearly $6000 CAD) had a bunch of issues with it.

[@4961Studebaker]

You known we have your back. And no one likes to lose revenue. I will say this situation seems to be much better that 2018/2019 and the stress of that year. And your decisions to create the KZbin channel and eventually Syd Fixes Bikes are paying dividends for sure. Send IT 2024

[@Bicyclekelly]

You guys always inspire me. I don’t possess the skills or equipment you have and plus I’m an aging man but you inspire me to ride and be better at it. Thank you both and good luck in 2024 endeavors. 👍🏻

[@slytherben]

Cycling is gate kept. Instead of encouraging someone to grab a $200 bike and see if they enjoy it, the entire industry is obsessed with boutique bike shops, elaborate fittings, unnecessary ridiculous riding apparel, massively painful "pro" "racing" equipment, and $3000 - $10000 bikes. Good luck with all of that

[@difflocktwo]

Have not noticed any cheap bikes. Bikes are still super expensive.

[@ErichVonCartmann]

Good Luck to the challenges ahead or all of us. The BICYCLE INDUSTRY is HURTING is because no on needs a new bicycle. I myself think that at this moment, the economy overall is the worse it has been since 2008. People just don't have money for any luxury items right now, and that includes bicycles. We are all collectively in survival mode right now. People can barely afford their house payments and food, much less enough to pay for a new $3k bicycle. Even a new $1k is pushing it financial wise for most people. At this time, no one needs a bicycle, not even us serious bicyclists needs a bicycle. Therefore, it is very simple, the ONLY reason Bicycles are NOT selling right now is because no one needs a bicycle. We all already have 1 or 2 bikes too many. I don't care how much you discount these bikes, they still are not going to sell if no one needs a bicycle. Then it gets worse. Not only do any of us need a new bike, there are just too many high end bikes in the entire inventory of the world. If one were to really analyze bicycle buying history, and you will see that the people who buy high end bikes are few and far between. I don't know what the Bicycle Industry was thinking when they started stocking on there floors so many $5k and $10k bikes. At least 80% of of any sales floor should be filled with bikes that are priced between $400 to $1k. Even a $1k bike is quite an investment for most people. I do believe most people don't want to deal with their old junk bikes if they can get a new shiny one for $1k, but no way they will pay $5k, or even $3k to replace their old $1k bike. The only thing now that will save the Bicycle Industry is for another Pandemic and Lockdown to occur, but even then, don't expect 2021 sales levels, because like I said, we all already have our bicycles and don't need anymore. Also, good luck selling all those $3k bicycles in the next pandemic. At least in 2021, there were many $500 bicycles on the sales floor. Speaking for myself and my local riding group, we all already have the bikes we want. My local riding group is a a pretty serious DH mountain cycling group composed of about 100 riders. We all own at least 4 bikes each to include Downhill, Enduro, Trail, and XC Mountain Bikes. At most you will only see like 10 new bikes in the next 3 years between the 100 of us. Think about that, out of 100 SERIOUS riders, that is only 3 new bikes a year for the next 3 years, and that "10" is the best case scenario. I myself am good for the next 10 years (if not longer). I will buy new frames or wheelsets if something breaks, but I do NOT play to buy any new bikes for at least 10 years. So in Conclusion, the BICYCLE INDUSTRY is HURTING is because no on needs a new bicycle.

[@richardkaz2336]

Not seeing any price drops, while jobs in the cycling industry are in bad shape none of the local bike shops have dropped any prices in fact they are more expensive that goes for bikes and parts.

[@sydandmacky]

You should look online then. Huge sales on Competitive Cyclist and Jenson at the moment.

[@dawncasey5520]

We were worried that with the bike industry having so much trouble right now that some of your sponsorships might be in jeopardy. Glad to hear that you have done your best to diversity your income streams. We watch your videos because they are fun, and show us some really cool places to ride that we would not have otherwise known about. The product reviews are also extremely helpful. In fact, we reached out to you guys about the portable tire pump that you used during one of your races, we wanted a link so that when we purchased you'd be able to get a little $$ from our purchase, as you were the ones that made us aware of the product. Looking forward to hearing if you get any new sponsorships to replace the Competitive Cyclist one, that way we can try to support you with our purchases in the future. We also really like how supportive you are of each other. Cheers to your best season in 2024 !

[@birdbro1990]

I hope these market forces stabilize. I will say it makes sense after the 2020 explosion. I got into this sport because of the pandemic, bought a Mtb in 2020 and then a road bike in 2022. But I will say I don’t see replacing either anytime soon, I ride both weekly. Not much has changed as far as geometry in mtb since 2020 IMO. But even with that, I am buying sealant, chains, Zwift, gear, bottles, saddle bags etc. I’m even considering a power meter crankset. So IMO even if the boom time is over, these companies should see higher sustained revenue. And I feel as though I have turned into a lifer and could see upgrading my bikes in the next 5-10 years. Sad but hopefully the overall net growth can support more industry careers. Thanks for posting affiliate links.

[@fraserstewart5210]

Awesome to hear you are able to continue - enjoy the content. Also glad I support on Patreon. All the best for 2024

[@patbriggsmbr]

The bike industry has always been like moving sand. It ebs and flows, always has, always will. Bike shops got greedy just like all other industries, even food. Now that things have settled, people are back to doing what they used to do. They're all throwing their dummies out of the pram. You have to remember you can't have it good 100% of the time, suck it up and keep moving forward.

[@topchoice1621]

The industry is falling apart not because of the pandemic it’s the high priced greed that most of the companies have created and they do it for no reason other than greed that’s why they are closing down but you guys are staying positive and that’s good 👍

[@benhikingoutdoors1632]

Agree--- bikes today are so expensive. Even entry level bikes and to expensive. Its created a PayWall that the majority of people just cant get over.

[@GHinWI]

It’s not greed, it’s huge marketing budgets. As much as I like S&M, it takes a lot of marketing $$ to do this level of production quality.

[@billryan8721]

I'm curious if you have even been in business for yourself?

[@TenFalconsMusic]

By & large, demand for bikes plummeted because manufacturers got greedy and started charging extortionate prices. The average person still wants (or needs) a new bike, but can no longer afford anything more than a budget brand bike. Budget brands don't generally do sponsorships, so...

[@dsmithmcse]

Great video and totally explains the survival of privateer pro cyclist. You two are awesome and I for one enjoy watching your videos, especially in race footage. It sad that the bike industry is in the state it's in today. I attribute the state of the industry to greed. Frame and component manufactures continue to raise prices above and beyond what recreational riders can afford. Of course, we all want the cool stuff, but in reality most weekend warriors don't need the top of the line anything. I ride Mtn. Bikes, Gravel Bikes and am a Roadie. All of my rides are middle of scale bikes and they all serve me well. Again I don't race competitively and if I did; I'd probably fare OK with the gear I have today. Keep up the great work, ride hard and fast and looking forward to seeing your new 2024 ride and adventures.

[@jcsrst]

Increasingly in this country we have people such as myself who are "independent" contractors. I don't think there's a guarantee for most people that they will have a job at any given moment. I see KZbin content creators as being in this category. You get the freedom to do things the way you want for the most part but NONE of the safety net. It takes courage to be in this arrangement! Best of luck going forward!

[@colinandersen408]

my family and I love you guys. Keep doing what you are doing and we wish you the best in 2024!

[@outphoxed91]

I wish someone would figure out how to market mtb races to normies; turn it into a spectator sport. I always thought that if they deployed drones to follow racers, better camera angles on the ground, etc. Would help bring more monies into the sport.

[@jujubeans2002]

its a bike people!! the more people that feed off the industry the more expensive they are ... the bubble had to burst !! try making something them sell it or your skill at making it .. Take from a 50 years as a machinist . get a trade

[@johnmcmahon1262]

Sorry to hear the news, especially from Niner. Iv'e long wanted a Niner and bought an Air9RDO in 2023 because of your's and Clint Gibbs association with Niner. Ive worn Primal for years and glad you joined with them and happy to hear they are staying with you. I am sure you guys will do well; it may be a tough year but you're are likable couple and seem to appeal a loyal audience that will support your sponsors, you have a great channel and can provide value to many companies in the bike and related industries. Keep training, keep racing and you can count on support from me. I often think what you guys might do as your racing years wind down; health and fitness content perhaps, or broader outdoor lifestyle content. Like many followers, I look forward to your videos and and know you will crush this challenge and emerge stronger than ever.

[@twowheelsintokyo7039]

The bike boom actually started before the pandemic. It was in 2017 to 2019 that here in Asia we saw demand for bikes rise. We also saw something a little unexpected, a shift from Asian manufacture back to America. The lowering of business tax rates in America, and new tariffs directed against mainland Asian manufacturers made North American production more attractive, and stronger economic growth in America during those years caused stronger sales. Things were looking quite good, until the pandemic hit. Supply chain issues (even bikes made in America use lots of Asian parts) made some bikes and components hard to get, which drove up prices even before inflation began to take a bite. Orders for bikes had been placed mostly before the pandemic, as supply contracts are usually long term, and when the gates finally opened again, lots of bikes were being shipped, leading to excessive inventories. On the other side, the new American administration promised to abolish the previous administration's business tax reductions, and end the tariffs against manufacturers in mainland Asia. This caused turmoil in manufacturing, catching many industries with their pants down, no longer being able to afford American operations, but, due to zero COVID policies in mainland Asia, unable to return. In addition to that, the pandemic saw the American administration add more than 40% to the money supply, diluting the value of the dollar, and causing inflation in dollar-priced commodities, which included oil, aluminum, steel, and other materials. Inflation in America reduced American's spending power, making unnecessary purchases too expensive, while the issue with inflation in the dollar caused large increase in the cost of production in Asia and shipping to North America and Europe. It isn't only the bicycle industry which has been affected.

[@roy229]

It must be not a very big surprise, you buy an alu bike for the price of a carbon bike in 2021. Prices are crazy in Europe.

[@williamwade7059]

When the cost of a bike manufactured overseas approaches the cost of cars one has to wonder what's going on.

[@jesusmanuelguaderrama5128]

I love your videos, and all you do for entretain us, good job!!

[@mikekarena]

Thank you for the background on the industry and how you generate your income. Interesting to learn how you bring the content. You’re the only bike-related content I watch regularly and I look forward to your 2024!

[@boostking3355]

Maybe I can finally pick up a gravel bike for a good discount. 😊

[@piercewasmund2042]

Your videos are not like any others that I watch. Thanks for the content!

[@plainuser48596]

Always sad to see people lose jobs or struggle, best wishes to you, other athletes and everybody else who does not deserve for this to happen. On the other hand, the "big bike" and even "small bike" companies created this issue on their own by ever-increasing prices, making non-compatible standards to squeeze more money out of customers, promoting only their best of the best, making people think they need that to ride. I get it, they are companies and their goal is to make money, but making the already expensive hobby unattainable for the majority of the population and expecting everyone else to pay though their teeth for artificially segmented and price hiked gear? They had it coming. Hope ebike industry crash even harder so that the entire thing gets rebuilt from scratch, hopefully better

[@iceicebaby6980]

Good deals? No way, prices are way out of my budget. Add on the ridiculous race fees, hotel fees, food costs, etc... and this is a sport not accessable for many people (meaning worse competition as poorer but better atletes choose other sports). 2024 will be way worse.

[@Millicente]

This is just me but I’m still waiting for the industry to completely crash and for brands to be forced to lower their msrp by the thousands. I continue to believe that no non-motorized bike should ever cost as much as motorcycles.

[@Johnnypre1]

New year. New goals. New journeys! I see the rebrand. Good luck and I support and look forward to your adventure!

[@jayswavely6371]

I'm surprised a guy can make a living riding a bike. It can't be easy.

[@BadLineMTB]

I still shocks me that the industry was so foolish to think Covid sales would become the new norm.....Sales dropping was the most predictable thing on the planet and I can not for the life of me see how any rational management could have thought otherwise. It is sad to see their lack of planning or greed is impacting so many awesome ambassadors to the sport.

[@okayatbikes1909]

A little bit of devil’s advocate here- no one knew when the bubble would burst. Add to that supply chain lag that is still not completely gone.

[@BadLineMTB]

@@okayatbikes1909 It wasn't hard to recognize that once in a lifetime pandemic that forced the entire population of earth outdoors at a significantly higher rate would be temporary. It was also pretty obvious when it would slow(people going back to the office) so I feel like you are really stretching it here. Not to mention that bike sales are still higher than they were pre-pandemic by a good margin so it is pretty safe to say mismanagement and greed were major factors.

[@okayatbikes1909]

@@BadLineMTB valid points, for sure. At the least there was a widespread lack of wisdom.

[@RobNaughton54]

Anyone that thought it was a sustainable trajectory hasn’t paid attention to the economy the last 50 years. That they just smoke too much weed.😂😂

[@vacationhomegroup]

I trust you went back to your two lost sponsors and signed up as affiliates. Welcom o the life of a comissioned sales person. You may be taking a small step back, and as a result a big step forward is probably right around the corner. Be on the look out.

[@trickelfamily]

Safe to say you won't be on Guerrilla Gravity! It is sad to see some of these brands go away.

[@wvjeepguy8178]

It's a real shame because I thought GG had some of the coolest bikes put there. I wanted a Trail Pistol so bad, and they were out of stock while a new version was supposedly in the works. Of course that ended up not happening.

[@trickelfamily]

I have a trail pistol- well actually a pistola. Just a pistol with a longer stroke shock. Love it. Rides awesome.

[@wvjeepguy8178]

@@trickelfamily nice. I guess maybe the YT Izzo is the next closest thing on the market?

[@perryirons1399]

Thanks for sharing what's going on from your perspective in the bike industry. Looking forward to seeing what new exciting places it takes you!

[@s4-mtb678]

Boom and bust. Happens in many industries. Resourceful people make it at the end.

[@ashkoninsd]

The uncertainty of your careers is why most people don’t do what you do, and don’t experience the benefits. Those uncertainties are also common in business.

[@winklertribe5268]

I feel your anxiety: I work in basic science research (academia) in North Carolina, and I am an “employee at Will” . Meaning my position could be terminated for no actual reason, regardless of how well I do my job. North Carolina labor laws are extremely advantageous towards employers! Hang in there, and congrats on another year of doing what you love!

[@pioneer8634]

Hope you can stay with Lazer love the product

[@christopherblessing3868]

Good for you both, and i hope everything works out!

[@TexasWahoo_]

i love you guys and I love your candor in this video. I don't even ride a mountain bike. Never have. I'm 100% roadie yet every Friday after work, I get in my workout, shower, eat, then sit down to watch your new video. So tonight I created some bookmarks to your affiliate links for sites where I spend too much money. My roadie money goes to a lot of those places. Keep being rad, y'all!

[@sydandmacky]

Thank you!

[@drgw1982]

You need a mountain bike!

[@davidcooper2516]

Your vids are great! Glad to support...

[@NATURALBORNSHREDDER]

With an excellent channel and having such authentic videos about biking, training and life, always keeping it real, y'all be good for sure. Stoked for this years adventures

[@vistaTpunksMTB]

I found your channel because I typed Niner Jet RDO since I needed a review before buying the bike. So as you can see sponsorship also brings traffic to your channel when performing searches. I have watched your videos for two years now and love the content. Best of luck to you guys and I look forward to more content.

[@jeremybarrette4535]

Bought my wife a JetRDO a little over a year ago due to your reviews. She loves it.

[@pjroyse]

It’s really simple ….prices are just to damn high

[@garrettgibson8835]

If you say you are not complaining you are complaining. Sorry to say.

[@bobsmythe9949]

Sell house and one kidney, buy cryptos, retire in Sep '25, race for rest of life. Easy. 😜

[@FifeFlow]

Hey Syd and Macky! Thanks so much for making this video. I too am going through a very similar situation and won't be working with Competitive Cyclist + other big sponsors this year. It is great to feel validated in the stress that happens every year in Q4. You two are amazing and keep up the great work!

[@mikieson]

im behind on some videos guys. been busy doing my own channel as always..plus a move down the road and a few more life things. Im sure even when the biking adventure ends you'll be ok. Im sure you have "something" you can fall back on. Plus you have no kids to worry about and care for. Hope things work out for you and you get to continue your journey for as long as you want to..Good luck.

[@chevyyyyyyy]

But now bike thieves have a field day.

[@b.w.1704]

If I see the prices on Specialized or Pivot Bikes I'd say those greedy bastards had it coming. I hope you two keep going though! Really love the shed series.

[@davidtaylor111]

I agree

[@itr0863]

heck yes

[@diegodmz5601]

Les deseo lo mejor para este 2024 un tropezón no es caida vamos hacia adelante sus videos son geniales como ex corredor de mtb los disfruto al máximo ojala todo se acomode rapido seguire viendo los videos y deseandoles lo mejor !!!

[@sydandmacky]

Gracias 🙏

[@mariopejovic]

Bummer to hear this, but it wasn't unexpected, considering situation in the bike industry and in world, in general. but I have no doubt you'll bounce back. it will be interesting to see who's your new bike sponsor. to both of you I wish Happy New Year, good health, great races and to have little less stress regarding sponsors and all that jazz in 2024. Greetings from Sarajevo, Bosnia!

[@butchl6403]

A bitter sweet moment it sounds like here. It’s your hard work and tremendous content that has allowed you to retain your other sponsors and bring in new ones. Can’t wait to hear the upcoming news. I can send you my address for any Niner bikes you need to free up space for your new sponsor. LOL, kinda 😂 wishing you two all the best!

[@kithinders1086]

Primal!!! Whoop whoop. I know they're super excited to be working with you guys. Hope to meet you nice folks somewhere in 2024!

[@mountainbikeacademy]

Before I was in the bike industry, I worked commission only jobs. Even in the absolute highest echelon of clientele it was still stressful. 😂 You guys have the fundamentals down! Great channel.

[@chuckfrizzell8668]

Greetings Syd & Macky. I grew up in New Mexico and your home base there caught my attention. I want to thank you both for your excellent videos. Yo soy un gringo bilingüe también. The content helps me ride in the basement on the trainer through another frozen Colorado Springs winter. Best wishes to you in 2024.