Here's Your Playbook for Building a Vertical Software Company That Captures Your Market

This panel discussion was taken from an exclusive event focused on the vertical software playbook and how founders can get ahead of the competition.
Featuring Amos Haggiag, the Co-founder & CEO at Optibus, Vered Raviv Schwarz, President & COO at Guesty, and Bar Mor, Co-founder & CEO at Agora and Moderated by Tomer Diari, General Partner at Aleph, the discussion focused on exploring the best practices that work for the leading vertical-focused companies in the world and discussing the latest strategies for capturing market leadership and consolidating market share. Topics included diving into tactics for cross-selling a suite of products, efficient execution and TAM expansion.
Vertical software companies that focus on a wide range of markets all execute the same fundamental playbook, with zero competitive overlap. We believe that fostering open dialogue with fellow founders and executives will help spread best practices among members of the Israeli ecosystem. The vertical software playbook is constantly evolving, so let’s write it together.
Want to know why you should start a vertical SaaS instead of a horizontal SaaS? Watch Tomer's video on it here: • Why You Should Build a...
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