The 8 Essential Elements of a Killer Go-To-Market Strategy

Structure your Go-To-Market Strategy the right way.
As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it's your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don't do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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[@ferpatel]

TK has become my favorite youtuber! Love the energy and the pure knowledge sharing.

[@TKKader]

Appreciate that!

[@parkerrex]

this is great for my marketplace biz.. applying all these videos.

[@TKKader]

Awesome!

[@markyeramian9476]

Very helpful video, the flow you've outlined here is brilliant. My only issue is with the 8th step - "math". It's derived off of pre-defined rates that you often don't know until you go through the GTM and generate data. I guess you can work off assumptions / industry averages but that can be misleading. This is very helpful overall - would love to get a look at those frameworks ;)

[@TKKader]

Industry best practices are a great start and then you can tweak from there as you start to collect data.

[@sriramkota]

Yes yes. This was awsome. Thanks for sharing :-)

[@TKKader]

Glad you enjoyed it!

[@bornako]

I could help so much from your content. Thanks!

[@TKKader]

Glad to hear it!

[@tourika00]

Great video, TK!

[@TKKader]

Thank you Alain! 🙏

[@tammiesspark]

Amazing, detailed video. Thanks

[@TKKader]

🙏🙏

[@MrKaugaban]

Yes yes yes

[@TKKader]

Awesome!

[@jesifix1983]

Great video!!!!!

[@TKKader]

Glad you enjoyed it!

[@jayhoovy]

I found this channel randomly; glad I stopped by! Awesome content!

[@TKKader]

Appreciate you being here!

[@samplesd3656]

Yes!

[@TKKader]

Boom!

[@jayeagans5097]

YESSSSSS

[@TKKader]

Awesome!

[@jacobopm]

Yes 🎉

[@TKKader]

Boom!

[@davemcveigh3996]

Gold.

[@TKKader]

Glad to hear!

[@ahmedyahya3593]

my startup is live for 2 weeks I don’t have any clients yet😢 is fucking really hard first 10 costumers

[@TKKader]

Keep going!

[@betteraliaghdam]

Yess

[@TKKader]

🙏🏼

[@seetsamolapo5600]

1. ICP - Ideal Customer Profile: who's willing to buy now 2. VP - what the product solves, satisfies, fills

[@mashateplukhina7364]

You are my new KZbin hero:)))) thank you, very helpful and informative!

[@TKKader]

Appreciate the kind words!

[@viniciusmilani]

Thank you very much for this content! I am not into SAAS business, but Education, and I could structure the entire G2Mkt strategy for a new product we have been working on from the framework you presented here

[@TKKader]

Absolutely! We've started to see Founders of non-SaaS B2B companies apply the principles and see great success.

[@emmanuelkhoury9496]

TK, I've been watching KZbin for many years and this is my absolute first comment I've ever made on this platform. This video is phenomenal. Absolutely brilliant!!!

[@TKKader]

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@emmanuelkhoury9496]

@@TKKader - Definitely will! I have a few SaaS founder friends that I'll definitely share this with. After 4 years building our SaaS platform, building our user base, collecting data and building features, we are finally ready to deploy our GTM strategy and your video has been the best one that I've come across. Maybe it's your energy too. I'll let you know how we go :)

[@civilserf-jf4ld]

Great content in a clear and concise format !

[@TKKader]

Glad you liked it!

[@oritelevy1817]

I loved this video! I’m not even in your industry yet the information that you were sharing and provided, was extremely helpful for me in my business and I will take all of that valuable information and apply it to my own industry. So, thank you very much for this video.

[@TKKader]

So glad!

[@dennisantolin]

Awesome recap and refined version of your GTM content, thanks TK 👍👌👏

[@TKKader]

So glad you enjoyed this!

[@fifaham]

Great presentation - thank you.

[@TKKader]

Means the world!

[@bgkrustev]

Awesome. That's what I was looking for!

[@TKKader]

Glad you got value!

[@jigneshparekh2354]

Awesome content

[@TKKader]

🙏🏼

[@SandeepSingh-fb4ex]

Great tk . Wonderful effort and clarity .

[@TKKader]

Means so much!

[@jacobopm]

Nice. Thank you.

[@TKKader]

Glad you enjoyed it!

[@oluajibola569]

Yes.

[@TKKader]

🙏🏼

[@813infinityfilms123]

Yes!

[@TKKader]

Glad you’re getting value!

[@breecooksey1870]

Phenomenal video

[@TKKader]

This makes me happy!

[@biancaross4150]

Great content! What did you consider when coming up with the platform price that accompanied your per user price?

[@peterafrazier]

Yes

[@TKKader]

🙏🏼

[@theuzumakikid101]

Yes!

[@TKKader]

🙏🏼

[@rajeshg9864]

yes

[@TKKader]

🤗

[@sbmasonator]

Love this. Thanks TK!

[@TKKader]

Appreciate your time man!

[@josephthabomaluleke]

Hi TK, Great video as always. Can you please share an email address I can use to contact you? I promise it will be worth your time. Thank you.

[@TKKader]

It’s available everywhere if you look for it ;) or just DM details to my LinkedIn and my team can review. But to be up front, 99% of my time and effort goes to serving my coaching clients.

[@sesu27bate]

Hi TK, great video! Could you share some links or examples of Methodologies mentioned in step 7? Thanks!

[@TKKader]

On the channel, I cover the Principles. Inside the GTM Program, I work directly with Founders to dig into implementation. getunstoppable.com.

[@debbibrooks6326]

yes, again, yes!

[@TKKader]

Means so much!