Hey Rosetta! - New Sum (Nous Sommes)

From the album Seeds.
Directed by Jesse Davidge
Produced at Blatant Studios, Vancouver, BC
Produced in cooperation with MuchFACT
Lyrics:
oh see the great citizens
with all their white sticks tapping brick
they can't see the wire strung in between them
and all that young scum reeling
but oh you do your blinded best
with all these arrows through your chest
feel em forcing through and they're forcing you
to follow through to where they want you
was it a trick of light? shook my head from side to side,
i seen a million lines, the finest thread strung spine to spine
animals run on the sidewalks
animals run in the national parks
and all the bankers and all the beggars and all the bears are brothers.
is it a trick of light? i shake my head from side to side
we rub our eyes and shake our fists at the passersby
we scare the kids but mama it’s all for the best
what is the new sum, us tied up? with no thumbs?
is it a noose hung? and us tied up? with no thumbs?
yeah but in the new sum you gotta count us, we see the lines run
we see the lines run, can you see them? can you see them?
can you see them?

[@brandonreeder6162]

I FORGOT ABOUT HEY ROSETTA....so glad to hear this masterpiece again.

[@everythingaroundyou]

it really is a masterpiece. i saw them play this live at a music festival and a GIANT ball of yarn was passed throught the crowd until everyone was holding the string, binding us all together

[@brandonreeder6162]

​@@everythingaroundyouSounds like a Vancouver thing.

[@everythingaroundyou]

@@brandonreeder6162 music festival in Nova Scotia

[@JoMU0511]

I am in Australia and came across this band by accident while looking for some new stuff to listen to. Hands down the best band I have heard in a long long time. Why isn't this the biggest band in the world? ??

[@revton3197]

So last Monday at Folkfest, some red yarn was going through the crowd while the band played this song. I had no idea why... now i know.

[@MrGarib12]

Hands down one of the best live performances I've seen. I saw them with the Jezabels in Toronto. I'm never going to forget that night

[@jackmacvan]

first there was the Guess Who. Then there was Rush. Then there was Arcade Fire. Now there is Hey Rosetta. The 4 greatest Canadian Bands.

[@fireant202]

Exactly what if feels like to be at a great concert: when you feel completely at one with the crowd. That moment, so beautiful.

[@wilsinhobatera]

This music video is just amazing. One of the bests ever.

[@AdventurousInsight]

"we are all connected" thats what i got from this amazing video!

[@boogerjess]

great band. sounds like their music keeps getting better.

[@theflutefreak]

Wow. Incredible animation! I've never seen anything like that!

[@Rendell05]

+TheFlutefreak I would say this video, aside from directly tying into the lyrical content, is heavily influenced by the film Waking Life. If you haven't seen it a lot of the conversations are similar to this song's lyrical content also.

[@The_Jovian]

TheFlutefreak it's rotoscoping. They animate over a video. That's why it looks so real.

[@AshishPatel93]

i cant get enough of these guys

[@khuzdaar]

Beautiful.

[@emmakazal6123]

And now everything makes sense... Beautiful video.

[@s1ygirl]

GREAT new video!!!!

[@endridcold2571]

seen these guys at EVOVLE music festival last year, they are coming back again this year and i cant wait :)

[@JdmEuroNorth]

Something about the bum in the chair with the string in the beginning then the string being there without the bum at the end.

[@MikeTheSolutionn]

This video... Is incredible.

[@psychicbyinternet]

The animation in this is so good.

[@Corruptcrocodile360]

Love this song so much! Merry Christmas everyone.

[@59nordlicht]

If you like this video, as I do, you may want to check out the original video for the song "Hjärta" by the Swedish band Kent. It is built around a "red string" concept that you may find related to the New Sum video, and it is visually absolutely stunning, sometimes a bit disturbing. You'll need to watch it to the very end and to translate a few words of Swedish in the subtitles at the end to catch the meaning. The band Kent is highly popular in Sweden but little known outside as they sing almost exclusively in Swedish. But don't let this deter you from checking out Kent. They were one of my biggest musical discoveries last year - Hey Rosetta is so far my biggest this year.

[@AstronomyMark]

2 days until Phoenix!! Can't wait!

[@MrAwesomemusician]

I LOVE THE TIMING!!

[@MTLHEADD]

really..why doesnt this have more vues ? it's amazing..

[@jiat_spacejams]

Very different sound, very cool

[@DrumTrends]

Amazing video!

[@cursedthing]

Love it!

[@TheMovieDawgs]

First time I saw this video it was edited into the Philip Oakley song electric dreams

[@JacobRobitaille]

next time you guys come to montreal im buying a huge spool of red string :D

[@meshe005]

Thats so cool! And its totally Vancouver's alley way :)

[@vanessabursey156]

OMGGGG!!!! IM IN SERIOUS LOVEEEE!!!!

[@eggmanpete]

Great stuff, see you in London in April

[@makethingsdie]

NEWFIE!

[@consciousnessandlove]

just made my heart light up with yes-ness

[@sudzthegreat]

...wow

[@Moore1J]

Cool!

[@michaellux1502]

This is a hypochondriac’s fever dream of 2020

[@jon109kick]

Great Stuff Guys WHa! Keep er going by's!!!

[@MrGlobeking]

Sweet video, finally getting some well earned attention

[@queenoffacts]

So I've seen two videos to make sure there not one hit wonders and they aren't now I am go put them on my pandora

[@treebranches1]

Futrama: The beast with a billion backs the music video

[@OkayNo34]

Merry Christmas Internets

[@yeahoriginal]

Haha You're much better at explaining things. Thank you!

[@snicksilva]

zero dislikes!

[@hockeyfan2218]

cat's cradle - Kurt Vonnegut

[@waldzilla]

Tim obviously you don't just leave the concert midway to look at some old lady.

[@lindseywhite8207]

Tripping Balls: The Movie

[@Omgazombie2k]

Maybe just a little bit more amazing

[@Blaquille]

time bakes in acid trip

[@robtheAMBULANCE]

4 out of 6 cartoon beards like this.

[@yeahoriginal]

We are the new sum + Nous sommes les calcul nouveau. (Je suis desolée çi ma français est erroné. >

[@dajpd]

Pourquoi est le titre nous sommes?

[@maoama]

I wish vevo bothered to put lyrics in the description

[@sonicrecords]

check now:-)

[@baca2701]

I don't understand the end? Someone to explan me?

[@TheGiddyUps]

i think its about the regrett the singer feels for not playing the childs game with the string the homeless person played. It a game you need 2 persons for and the singer realized after the concert that we are all tied up anyways, so hes regretting distancing from that lady on the street

[@anahashimoto6552]

Sonzaço

[@Laurenrenrenren]

Everything's connected? Too literal? Idk...great vid tho. Love Hey Rosetta! so much xD

[@DaveDFFA]

don't agree with rush. Also, you Missed the Tragically Hip.

[@davegrillo4761]

I'm the 666th person to like this video... is the world supposed to end now or something?

[@TeaZiiee]

@AverageProductionz I thought that was a man...

[@987946216430]

Kartoon Kinley :)