Hip Hop Artist with Over 1,000 TV, Film, Video Game Syncs | The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business here: book.aristake.com
Today's episode features Vo Williams, an incredibly successful hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you're going to learn a lot.
2:00 - About Vo Williams
7:40 - When Vo thought he could pursue music professionally
11:41 - Vo’s focuses at his performing arts high school
14:27 - Vo’s next steps after he won a number of rap battles
23:47 - Vo’s ghost writing and first time seeing music get synced
28:15 - When Vo moved out of Florida and to Los Angeles
30:55 - When Vo started getting into sync licensing
35:06 - Vo’s first sync
38:24 - Breaking down Vo’s first sync deal, payment, and royalties
44:43 - The difference between a sync licensing company and a music library
49:54 - There’s a lot of money in the backend royalties for sync licensing
57:47 - How Vo went direct to various brands independently
1:02:10 - Thinking about emotions when writing music and how they can be placed in sync
1:03:43 - The production techniques that work really well in picture and why it works so well
1:11:53 - More on how Vo got syncs independently
1:14:14 - How to contact music supervisors and get started in sync licensing
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Connect with Vo Williams:
Spotify: open.spotify.c...
Facebook: / thisisvo
Twitter: / thisisvo
Instagram: / thisisvo
SoundCloud: / iamvo
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IMDb: www.imdb.com/n...

[@IAmVo]

Ari, thank you so much for having me! I cannot wait for people to dive into our Hip Hop in Sync course. Stay safe and strong! - Vo

[@iamjarrettdean9358]

Great job guys! And Vo you remind me of a good friend of mine growing up in Indiana. His name is Sid and your personalities are super similar. Very vibrant, positive, animated, full of energy. Thank you for the info. I am thinking and rethinking my approach to putting my songs out. What I thought was a very pop rock vibe may actually be better suited for sync stuff. Peace ✌

[@ArisTake]

You're welcome! Thanks for coming on the show.

[@jowyz]

Thank you so much @Ari for this Godsend of a channel and for asking all the right questions to all your guests and thank you @ IAmVo for being as candid and thorough while dropping those Gems. I hope the both of you can get together again repeatedly for other sets of similar informative interviews. Bless y'all

[@dafingaz]

For someone just starting out in Sync, this is like a free Masterclass. Thank you Ari and Vo! 🙏🏾🙌🏾

[@triberedeyetv5971]

great info. really hope to cross paths soon, bloodren

[@studiotime6671]

Pure Genius. Excellent interview. Just found your channel and subscribed.

[@lilacswithtea]

These interviews are so dope. Thank you for your vision in humanizing the music industry, it's very helpful with the anxiety! 🙏

[@maddnyss]

WOW! Insightful and enjoyable 🔥🔥🔥

[@TheSabinCole]

Thank you for this episode, hearing Vo's perspective is really helpful!

[@peti1730]

Second one in a row! Wonderful stuff, especially keep up the tv, film, media music related guests in rotation! 🙏🏾

[@Moneyemusic_unlimited]

Aiming to get into music for film and media, I am ever grateful to happen upon your channel and videos. Your content gives a realistic synopsis of scenarios and situations. You're also amazing interviewing your guests to get them to be more informative and specific, which helps even more. Thanks for what you do!!

[@ArisTake]

Thank you! Happy to help

[@emsee_the_architexx]

Bro the funk Flex video game on PlayStation 2 is where I started making my beat!

[@AndreasArianto]

Woaa a lot of knowledge and wisdom in this video, thanks a lot Ari & Vo!

[@peridone]

SO MUCH INSIGHT HERE, loved this interview 🔥 I’ve always liked to make the more cinematic sound and this really opened up my mind damn. Thank you Ari and Vo, I’m about to buy your book for more of these great insights

[@ArisTake]

Hey Peridone! So glad you enjoyed it! Vo launched a course with Ari's Take Academy where he goes further into detail about his strategies. The enrollment is closed, but we'll be opening it up in about 3-4 months. Link is in the description. - Lennon

[@peridone]

@@ArisTake awesome, will look into it

[@ianditwin7443]

Interesting interview and more food for thought. As somebody in the business but not the level of sync that Vo has it's refreshing to hear about cinematic hip-hop. I would love to see this explained a bit further because with the new variations such as trap, trap-step etc, it can be a bit confusing for some people. Good example is a lot of RZA of Wutang Clan and his solo work.

[@nathanmarshallmusic]

Great interview! Vo and I have lived very similar lives. He's gotten to sync faster than me, but I'm on the way. Such an inspiration

[@demodeiowa]

This was so fun to watch. Great interview guys!

[@ArisTake]

Thanks Demode! Happy you liked it. Have you seen our interview with "Euphoria" Music Supervisor Jen Malone yet? -Alexis

[@demodeiowa]

Ari's Take no, but I’ll be getting to that as soon as I finish the book 😎

[@Iamdanybazz]

This is very informative

[@ArisTake]

Vo's the best

[@1rstkiss104]

🙏🏽

[@dafingaz]

Want to learn more gems from Vo? He may be on one of the 6 panels I’m organizing for NAMM (3 of them are focused on sync). See you at NAMM 2024!

[@Rio-uv1gs]

Is it me or does it seem like everything requires some long courses to be able to get into any industry?..At this rate I feel like I'm always going to be in school learning and not even doing anything....

[@denverdelaney2657]

Thank you both for this. Much appreciated!

[@ArisTake]

Glad you enjoyed it!- Alexis

[@user-jw4fz3sq1w]

In this day and age, it's a really good practice not to ask someone how old they are for various reasons. It's good to get people out of the chained market of you have to be X age in order to be successful and once your X age you cannot be successful in music because you're too old or once you plant that number in someone's head especially a young person it's a psychological barrier and you said the seed on do not go past this age. There are a number of reasons why asking a person their age is not a good idea in the music industry. Let's break out of this one huh? I must tell you I love your show though and you are awesome!❤❤❤❤❤❤❤❤

[@elperez4456]

All facts

[@ianditwin7443]

I agree.

[@stoplyingabout]

I strongly disagree. Ari asked about age because he didn't see the big deal. It's only a few genres where music doesn't matter as much as your age or image etc.-genres like hip-hop(though that may be changing), R&B, pop, and punk rock. But in other genres of music (real genres where the music matters most), you don't see the age obsession we see in the genres I mentioned.

[@yesor2]

Amazing video guys. I know y’all spoke bout how you’d reach out to music supervisors but how would you say we should package ourselves for sync licensing agencies that like audition submissions before accepting

[@triberedeyetv5971]

great interview. thank you

[@drayhowww9687]

Great info.... #lvdrizzle

[@mattiebmusic]

Super cool!! I enjoyed this a lot and learned so much!

[@doublev1513]

you didnt ask the famous question at the end

[@prongpraison8463]

amazing interview. Really informative.

[@ArisTake]

Thank you Prong! Stay tuned in the new year for more amazing guests and interviews. - Alexis

[@michaellawrencesound]

The last half hour of this was amazing. Thanks for the tips.

[@iamjarrettdean9358]

I am STILL laughing 10 min later about i have your grandmother tied up in the basement 😂🤣😅😆

[@ArisTake]

That would most definitely get an open.

[@iamjarrettdean9358]

@@ArisTake Hilarious!

[@lewisjones6952]

This interview started off slow but turn out great

[@Kwayjaye]

KAREEM CAMBELL WOW WE HAVE A SIMILIAR STORY

[@djprivileged7845]

There are so many ads in your videos that it's stopping them from playing

[@ArisTake]

thanks for the heads up. i can’t turn them off 😞 thanks youtube

[@djprivileged7845]

@@ArisTake totally, just wanted you to know. Its happened on 3 videos. I'll try again today. Love.

[@roccstarrkid1]

I have a couple of friends who used to make beats off the Playstation...I know exactly what he's talking about 🤣

[@CorneliusBoots]

Recommended! watch this whole interview then head over to www.vowilliams.com/sync/ and see for yourself how @IAmVo has really cracked some code . . .thanks fellas

[@ArisTake]

Thanks! We just launched a course with Vo where he breaks down his secrets. aristakeacademy.teachable.com/p/hip-hop-in-sync

[@IndigoSaintTheGOAT]

​@@ArisTake I'm here today and wow, so much value! Thank you both!

[@NenjahNycist]

🙏🏿🙏🏿🙏🏿🙏🏿🙏🏿

[@wavpercy]

"...but if youre kendrick lamarrrr...." hahaha they not about to ask kenny to change his verse 😂

[@timopaysen]

I was 11 again when Vo said 106 & park 😢😂

[@PeteyGreen211]

calieoots ups roots commercials superbowls p were worthy I sent Mandy's candy's to wrongs sadressedsutopiisass please heres