Hip Hop is Not Dying.. The World is

[@PatCc]

Check out my sponsor aura.com/patcc to get a 14 day free trial and see if your personal information has been leaked online

[@EndEverEsports]

ik iv been subbed for years, but i was unsubbed? so strange... ik you one of my bells cuz i even share you to other artist all the time and tell them to hit the bell and ish.

[@Jaden-l4d]

​@@EndEverEsports2 REPLIES

[@brutalasbucs9719]

Hip Hop isn't dying it's being murdered... Have you heard of Ice Spice?

[@DiamondEyez456]

ugh..you should see the battle rapper world..OOUUFF my head..it heerttzz!!

[@coolorphans]

Hip hope sucks

What's killing hip-hop for me is people bite each others sound. That used to be a career killer back in the day.

[@PatCc]

yup! I cover that at 9:50

[@At.mos.fEarProduktionz]

You have to try to stay fresh and new while staying within what is liked or expected in hip hop. I struggle with that aspect of music making.

[@lowlowseesee]

Hip hop is alive and well. It’s just not in the mainstream no more. People all over are innovating constantly but you gotta seek it out. Tiara whack ,run the jewels, Aesop rock, Edan, Danny Brown, the list goes on

[@lowlowseesee]

Kenny mason, mick Jenkins,

[@Mario-bl5ud]

​@@lowlowseeseeMike, Earl sweatshirt, navy blue, slauson Malone, Sideshow, jadasea, el Cousteau, niontay...veeze, anhklejohn, Da$h...too many to name tbh.

[@SkyBlew]

*"Hip Hop is not dying - community, belonging, friendship, togetherness and humanity is."* 😮 Wow.. Powerful, and absolutely true! 💙✌🏾🎨⛅

[@tdowg8821]

I just listened to some of your music and it’s fire

[@SkyBlew]

@tdowg8821 Yooo thanks for taking the time to check the music out fam, I appreciate it and I'm glad you enjoyed it 😊🙏🏾💙✌🏾🎨⛅️

[@karihollingsworth901]

I literally had this exact thought a few days ago. Everything is going to crap..... not just TV, not just movies, but literally everything cars, shoes, clothes, houses, food and something being new doesn't even matter anymore...... this over consumption culture is just beginning to rear its ugly head.... it's kinda eerie because where do we as people go from such an excessive form of over consumption

[@smaaron_j_46]

I think we’re all just depressed as a society. It’s hard to be happy when you constantly consume negative content or content that makes you feel negative. Edit: didn’t mean to type that emoji 💀

[@karihollingsworth901]

@@smaaron_j_46 I definitely agree

[@assassin8636]

Maybe i can understand with tv, movies,house, but cars, shoes, clothes and food? Yeah i think you're tripping right here

[@faheemabbas3965]

@@assassin8636I agreed with them on cars, but the other three you mentioned are what I also disagree with them on

[@karihollingsworth901]

There are always recalls on food and cars. Clothes and shoes are mass produced and not made with the amount of quality that they used to have. Mass production is not good because it means workers are exploited, and it brings environmental pollution into play and also contributes to global warming.

[@ajoshua013]

Your breakdown on the sound cloud turned internet rappers era is 100% accurate. 2014-2018 era for sound cloud music and fashion was a renaissance. The drugs these artist would take and Corporations broke us apart. I hope we can get back to an era like that, I'd love to see people be apart of something as big one day...

[@DangCJ.]

is my music hard?

[@clout9663]

🙏🏻🙏🏻🙏🏻🙏🏻

[@GoatCheese72]

I hate the whole “cringe” thing. If there are people having fun in a community and are feeling like they belong, just like you said, it’s honestly beautiful.

[@Vide501]

I mean it is still cringe to me but i never hate on it or hate on the poeple, i just laugh privately and go about my day

[@breadophile]

@@Vide501 yea i saw a video of a middle school dance a few weeks ago n grown ass adults were calling it cringe. i thought back to my middle school dance n realized, yea it is cringe, but still ts was lit n i know everybody there had a blast 💯

[@PatCc]

we have to accept and embrace cringe. Most things in hindsight are cringe. Remember Kanye's shutter shades? Or those goofy ahh scarves lil wayne had everyone wearing? Super cringe but also iconic

[@extremelyfoggy]

well said @PatCc 37 seconds ag

[@SavageTengu]

I think the word cringe is just being commonly misused. Those Kanye stutter shades only make you cringe cuz we partook in it, and wouldn't do it as adults, but at the time? They were lit, and now? They're as Patrick said, Iconic. So that was never cringe, we cringe at ourselves, what is cringe, is the two friends in highschool that made out constantly on other people's lockers but swore they were just friends. Silly bands aren't cringe, the kids in ROTC who constantly tried to make other people feel like they knew what they wanted and life and had shit figured out were cringe, cuz they were just as lost as the rest of us.

[@nomorenames5568]

Social media has destroyed everyone. I've seen most of my friends become shells of their former selves. My group chat is indistinguishable from top reddit and Instagram comments. They literally only talk about media that several million people already talk about and actively hate anything obscure in all mediums. Its weird as hell

[@KYLETISZAI]

Yerp

[@ethancreations4457]

As someone who studied economics, the choice overload point is spot on. Hip-hop isn’t dead, the medium we consume hip-hop on is just oversaturated. Not to mention the pure toxicity that surrounds online music communities nowadays.. I definitely enjoy music more when I’m not reading through a bunch of negative comments or reviews on social media. Still one thing is for sure, Father Time is undefeated. As Frank Ocean said, we’ll never be those kids again. That may sound sad, but it’s something everyone has to accept at some point or another. The main reason I had more fun with music in the 2010’s is because I was in my adolescence (teenage years) and there were so many first experiences that made that time period so exciting. Not to mention during that time frame is when most people develop their taste for music, so of course music is going to hit different. Still, despite the fact that I’m aging, I still feel like the music industry and culture as a whole are so exhausting anymore. I think keeping a healthy distance from it and returning every so often to see what’s new is a solid approach.

[@solomonpnq]

Yeah definitely, really like what Pat said on that. I was pondering the same a while ago

[@ChrisPBacon-ex5du]

Well said

[@yes-vy5nf]

the fact that y’all think it’s music, baffles me. It’s a mirror it’s a door

[@yes-vy5nf]

Most of you don’t have time to listen through, when you find the one you will be shocked. The ones you know don’t even come close to being the one. One verse can change the whole world

[@solomonpnq]

@@yes-vy5nf well for me personally, I definitely agree with what you're saying here, there's a lot of good music out in the world and I'm actively looking for it constantly. I was agreeing with the first point of the "choice overload" thing, being the reason why not a lot of people want to look for music because of themselves feeling like it's oversaturated. We just have to scout out for what we like ourselves now :)

[@TheNATOShow]

This is one of the greatest videos made in the modern era. The last sentence was a tear jerker, thanks pat.

[@Vide501]

OH MY GOD!!! You just formulated every thought and answered every question i have been having for the past 6 months or so into the most consise, accurate and well written mini documentary i have seen in a while. You are so right on the money it is scary

[@PatCc]

I been thinking about this for years lol i could make hours and hours of content on this topic

[@misterC.R.A.F.T.]

I too, have been plagued with a way to explain this and this has been the most thorough explanation and summation of everything I have felt for a long long time. This video NEEDS to be seen by millions, if not billions of people

[@Vide501]

@@PatCc I would watch 10 hours of unedited footage of you just talking about these topics and more, I had a massive grin on my face of just pure joy that this type of video exists. And it was also made by one of my fav KZbinrs right now too. Bravo.

[@tojahames]

same feeling

[@DangCJ.]

is my music hard?

[@scottgordon5388]

Fantastic video. As a teacher, this really helped me to better understand what the next generation is living through right now. I'm always worried about people becoming "chronically online" or replacing person-to-person connection with online parasocial relationships, but the way you explain that partly as a symptom of the loss of third places really helped me to reframe those problems. Thank you!

[@ditto9922]

Getting my own music taste is the best thing to happen to me and originally yes I was essentially alone in my music taste but luckily I have found some likeminded music listeners to share my interests with and it’s grea. Ps: I think people that have music taste find communities online instead of in person which is something you might’ve missed

[@PatCc]

they do find communities online but those are becoming harder and harder to find. They used to be abundant

[@DW51380]

I’ve found some of my favourite artists in suggestions from comments on very unknown artists songs tbf

[@At.mos.fEarProduktionz]

@@DW51380 😎

[@Draek12347]

This is the truth, everybody has a unique music taste, they just don’t want to admit

[@At.mos.fEarProduktionz]

@@Draek12347 it’s not hard to admit for some. I make music I want to hear. Not sure if others like it. I like a wide variety of music. It comes out in the music I make. 👍🏽

[@zachkasper1119]

Hip hop is not dying… community, belonging, friendship, togetherness, and humanity is

[@Poppasgottabrandnewbagofcrack]

Is it ever

[@JawaPenguin16]

Which should mean we should in some way see a trend back towards all of those things in some way. Especially of so much of us are feeling the same feelings at once. Whether that change is in our lifetime or the next remains to be seen but history shows that humanity usally changes together for the most part. Easy to feel down but I can't help but think that things will be better.

[@noaharkadedelgado]

The world is decaying from evil and there’s really nothing we can do to fix it 😢

[@kayiness]

I genuinely think forums were the internet's true purpose at its peak. There's too many eyes on us now to go back to that genuine communication online.

[@oogabooga473]

those things died a long time ago

[@echo2551]

The ending clicked so hard. I feel so lonely when I listen to music by myself. Or when I play games by myself. Or watch movies by myself. If I’m the only one experiencing, it almost doesn’t feel worth it sometimes. That’s why you feel more “connected” when playing online games, or games that just recently came out.

[@zonneP]

Let me tell you my friend if you learn how to enjoy things by yourself, it can be beautiful. Finding new music or watching an excellent movie just by yourself and your own thoughts can be nice if you allow it to be and don’t compare it to experiences with others. There will always be times you’re alone so better learn to enjoy it!🫡

[@echo2551]

@@zonneP already learned it lol. I’m alone 90% of the time. The feeling of loneliness doesn’t mean you can’t enjoy something. It’s just lonely sometimes. That’s what lack of community feels like.

[@opticalsalt2306]

@@echo2551Yeah tbh, it’s fun to chill and just mellow out playing some single player but it’s always on my mind “A friend would feel better playing with me, and I’d have more fun”

[@echo2551]

@@opticalsalt2306 exactly

[@xaultimateax]

You live in a era where you can find and join a community for any single game, movie, hobby or whatever. You have that choice, if you feel lonely. I have hard time seeing your problem

[@mvson1557]

This video needs to blow up bro, I don't even know how to change this cycle but it needs attention. Wonderfully put man.

[@Kflyght]

people have been saying "rap is dying" since the birth of rap, mainstream rap has never been where the quality resides and you know that

[@saintkevinofficial]

What kind of lie is this? Mainstream Rap has had quality since the 90s to the early 2010s. There was a feeling amongst the general public that there was a common cause uniting us. If it wasn't Drake, Cole, Kendrick, Future and 2 Chainz or Big Sean, it was Lil Wayne, Kanye, Jay-Z, 50 Cent and so on. Stop the cap.

[@Kflyght]

@@saintkevinofficialcompletely agree with you. That was just not funny joke from 16:35

[@cthre]

people have been saying "rap is dying" since the birth of rap, mainstream rap has never been where the quality resides and you know that

[@bajablastgtag]

people have been saying "rap is dying" since the birth of rap, mainstream rap has never been where the quality resides and you know that

[@ripper1354]

people have been saying "rap is dying" since the birth of rap, mainstream rap has never been where the quality resides and you know that

[@mr.spaceman7106]

13:30 This is exactly why I listen to late 80's 90's metal, grunge, hardcore etc bc there was once a community. A style, mindsets, opinions, philosophies. Today, it's be whoever and do whatever, but it can be nice to have cliques and small communities

[@AS-xj9cy]

fr I switched to rock and metal and never looked back

[@AWGEment]

This video really hit how I’ve felt for about the last year or so. Culture just feels so dry right now. Im not even past the age of 23 but I feel so bored of a lot of whats coming out. Games, music, fashion everything feels like it has no real soul or difference right now. I really appreciate this video, because imo its exactly what me and many others have been feeling. Im hoping things change but when people say rap is dead, it feels more like music and more is kinda “dead”. Nobody is going to try to actual be experimental and create their own thing anymore, its just who can copy a style that has worked now.

[@flam3137]

Dude I completely agree I feel like 2021 was the last year where everything felt refreshing

[@saintkevinofficial]

Same brother. The feeling was setting in before the pandemic but I think the pandemic was definitely an accelerant. Perhaps this was inevitable. I don't know where we're going but maybe society will just decay and erode itself until there's nothing left. I personally think that's more realistic than the whole World War 3 narrative

[@qlip]

carti will change the sound again in January

[@assassin8636]

I mean i have to disagree on the whole games, fashion, and everything phrase cause i wouldn't say it doesn't have soul, it's just not what it used to be

[@thephilosopher7173]

Amazing comment and I’m much older than you are but I feel the same. Media has become all about the cash and that’s thanks in part by the algorithms and the “need” to be visible. I’m sure an artistic revolution is coming soon

[@HankTheHippy710]

This video is exactly what I needed to hear. You genuinely put all my feelings about the subject in one video and I really appreciate you for that. Especially the part about how you can either listen to the big mainstream artist and “fit in” or you could listen to what you enjoy and not have anyone to talk to about it. I go through this with my friend group all the time and I love them but I just wish we could have more in depth convos about music.

[@bobbymckeel1034]

My girlfriend and I are a good example of what pat explains. I’m a big enthusiast and dig and find new music all the time and my girlfriend most times are playing the artist she already knows or the same songs usually not many new. All the new songs that she’s never heard usually come from me. I will say it is a beautiful cycle watching it pass from me to her and then she plays it when she’s around her friends and it continues

[@shanel4294]

My boyfriend is the same for me, I do listen to new music but I tend to stick to the same artists

[@Yslgalore]

That’s a beautiful thing

[@DangCJ.]

is my music hard?

[@bobbymckeel1034]

@AsmrAyu44 awww thanks we actually got engaged this month. Womp womp you’re alone

[@s0fa_king]

@AsmrAyu44 lol who hurt you?

[@thinkitmakeit]

Love this video Patrick. Really hits home with how I feel about life in general right now. Dry and bland culture everywhere, saturated with bs. What's needed is for people to go back to using dummy phones and downloading mp3s, just connecting more irl.

[@Alan.bruhhhhh]

what an insightful video, patrick. Really sad that most the AUX battle videos are copyright claimed. That sounds horrendous especially cuz i love those AUX battles. "Hip Hop isn''t dying........ community, belonging, friendship and humanity is ". This quote perfectly sums it all up. Easily THE BEST video on the topic of "HIP HOP IS DYING" Hats off man

[@MMXVII]

If this video has taught me anything, its to keep the focus on community, not growth. Focus on the art and not the image. Less is more. It will take longer but will work. Great video brother 🧡

[@thenewyorkhip-hopspot5485]

I 100% agree wit everything said in this video. I have felt the same for a few years now and it’s weird. One thing u spoke to that is powerful is that music turned into an individual experience instead of a communal one.

[@RuslanKD]

This maybe one of my favorite video’s from you. Great breakdown

[@AlphaCxRise]

Frfr

[@wunones]

“If you want the good stuff, you gotta dig for it, but most of you won’t” - Patrick Cc: Trends is the main problem, because people are too lazy to look for other artists to listen to…

[@PatCc]

there is no incentive to look for new stuff. It's like you are ALWAYS being fed new shit thats "good enough." Even just 10 years ago you had to dig really deep to find different music but it was rewarding, and there was a community waiting for you.

[@samuelpinder1215]

​@@PatCcI'd like to praise your aux battles for helping me find some new great music. Also with the internet it should be easier than ever to find music. Emphasis however on the should.

[@LeviKerrison]

@@PatCc It’s branding and human nature. People are given ideas. And people assume too much. Either love it or they’re salty. Then people disappear. Then communities fall apart. Then people forget. So they stop trying. Then civilisation collapses. It’s a reward system, and why go through the effort to build businesses, brands, record songs and start adventures if people are just going to get salty. All I know is adults is just talking shit about other people and drinking alcohol. So I’d rather be at home alone, making music by myself, then at the pub talking shit about other people trying to make an effort in life..

[@orlock20]

That has been my feeling for years. People complain there are no more guitar solos and all the voices are Autotuned while I'm listening to a modern song with a guitar solo and a vocalist that isn't Autotuned.

[@AS-xj9cy]

it's not very common these days though. We need to bring music like this back@@orlock20

[@courtneyheuter9648]

This is absolutely my FAVORITE piece of content on the channel!!! I love all your stuff, but the world really needs to hear this😂 After over a year of watching this channel, you’re for sure one of my favorite creators. (I don’t have specific content I watch) I just love music and for sure hip hop. Thanks for all the great content and look forward to checking out your other music and channels- as well as your continued and increasing success✌️💕☀️🎶

[@leonardowatch6997]

Important video. Everyone NEEDS community, and our current culture is more antagonistic to that than ever before.

[@a1kev]

Except opium that shit can catch on fire

[@jghifiversveiws8729]

American culture is extremely anti-social always has been but recently it seems as though it's getting worse, the extreme atomization and anonymization that comes with being in a big city and a lack of mobility and safety in general for todays youth caused them to be inside more and so that got them online, then once they were online they were drawn to vloggers, streamers, and letsplayers, etc in a bid to find the sense of community that they sorely lack IRL and the lockdowns only exacerbated this trend.

[@joe_omama]

@@jghifiversveiws8729 The problem is that community isn't as accessible as the mediums we've become used to (ie. recommended or trending videos/movies/games). For example, I've joined a Playboi Carti community on X/Twitter, but that place only caters to me when I'm thinking about Opium or trap music. KZbin, in comparison, recommends me whatever I've been enjoying in the past months, consistently following whatever I enjoy and replicating it. But which one really caters towards loneliness? Clearly, there's just an influx in content, which makes us even more unique/isolated tastewise than other people, which makes sticking to one mainstream or niche group easier to find people like you. Building and retaining a unique identity through the internet weakens your chances to find an irl group that "gets" you.

[@stoic_]

probably the most spot-on video i've seen in a minute

[@GRANDEGUBUS]

You are the voice of our generation Pat, thank you for this video. I would love to see more of this to spread awareness of our collapsing society

[@YouCanCallMeReTro]

Sort of feels like as our society has gotten smarter and more advanced, so too have the money-makers of the world. It often feels like every part of the entertainment industry is polluted by the advanced ways in which companies have learned to make the most profitable thing possible, but all of that just diminishes the actual enjoyment for the consumer of many of the things we love.

[@jadedsyx]

I relate to this video heavily, i enjoy artists that i wouldnt even consider fringe, but as soon as im in a party setting im completely lost on what's popular 😂

[@DangCJ.]

is my music hard?

[@xaultimateax]

Cause there is music for different settings. You really wanna get that aux and play Earl Sweatshirt at a party?

[@jadedsyx]

@@xaultimateax 😂 nah I get it, I got a whole playlist with popular music for that exact reason, just not my forte. I be lost in the sauce sometimes bro 😭

[@hansmemling2311]

A lot of people are losing their minds that hip hop’s popularity is dying. It happened to rock too, starts in the underground and a few decades later it’s the genre dominating the charts. Then it slowly fades into the back and once in a while a band or 2 make it to the mainstream. Same will happen to hip hop, it’s the circle of life.

[@benmiller232]

This video is so spot on. I just thought about this because of this video, two people I consider my best friends are pretty much the only two friends I actually have good conversations about music with

[@zonneP]

Relationships like that are great man

[@AdolphSaxOfficial]

I'm glad we're having these conversations cause this is 1000% facts. Capitalism is changing the way we promote & consume everything & it's causing people to have less time, energy, and money to get together and enjoy even the simplest of things like music.

[@ummmm_okay]

YES YES YES ! the change is happening, it’s here and it’s now

[@LILGHETTI]

I really appreciate your perspective on the music industry and algorithm! Great job Patrick

[@UnixGuy]

This video is why you are the goat Pat. Love your content man, keep it up.

[@shadowz6836]

The end of this video is a great point. I heard from another yt vid that humans today enjoy things like music and rhythm because when we evolved to like it, it united us together, and therefore helped us survive. Without other people, music becomes empty.

[@assassin8636]

What you said at the end isn't always the case

[@shadowz6836]

@@assassin8636 True, idek why I said that.

[@joaopedradao]

u said so much i've been feeling, dealing with and talking about for the past few years, i love u pat

[@jotalucas76]

Pat, my guy, you are goated!! What an excellent video, as per: got me invested and gave a clear look for the first time about that strange feeling about what is the present and future of music and its communities

[@DangCJ.]

is my music hard?

[@anoushadewan]

This couldn’t be more true. I’ve fallen in love with country music as of late because it’s managed to maintain its richness. I couldn’t listen to radio stations of anything else but country and jazz right now!

[@saintkevinofficial]

Jazz I get...but modern country? Lmaooooo 😂😂 be serious. It's as rich as a stone

[@anoushadewan]

@@saintkevinofficial Ever heard of Tyler Childers or Chris Stapleton? I beg to differ.

[@anoushadewan]

@@saintkevinofficial In fact, go and have a listen to “Hey Driver” by Zach Bryan and try and tell me that again.

[@saintkevinofficial]

@@anoushadewan I'm not saying they aren't good artists, but it's definitely been watered down and tampered with. I like some of it, but I can't lie, I much prefer Willie Nelson, Waylon Jennings, Dolly Parton, Kenny Rogers, Conway Twitty, Hank Thompson and Johnny Cash 😭👌🏾

[@alexeidevita1101]

I never comment, but this video really puts these thoughts that were abstract and In couldn’t piece together, together. It deserves to do well and I can only hope the algorithm works.

[@DangCJ.]

is my music hard?

[@bandolierboy1908]

Weve reached the peak of all forms of media. There is nowhere else to go

[@webinfront]

I agree with the thesis but I try not to get sucked in to feedback loop of hopelessness. While it’s true we as humans are becoming more and more fragmented, there are just as many initiatives to form community and create new culture in the place of the old world. The first step to solving a problem is realizing there’s a problem to begin with, that’s the place we’re in right now. It’s a painful, frustrating and discouraging place to be in but I implore anyone who sees this not to let your hopelessness consume you. The old world is dying and the new one is struggling to be born.

[@assassin8636]

So what's your point here really?

[@webinfront]

@@assassin8636 my point is it’s exceedingly easy to fall into cycles of apathy and despair and we owe it to ourselves to not fall into them. Outside of the framework of hip hop music, the phenomenon Pat describes in this video is endemic to every part of our existence at this current moment in time. When everything around us seemingly dropping the ball it’s up to ourselves to continue to try and connect, find common ground, find a cause to rally behind, create art, create another wave, keep the fire burning so to speak.

[@jghifiversveiws8729]

That's the thing though, there's so many people profiting handsomely off of the current cultural climate to really want to change it: lonely, depressed, isolated, and exhausted consumers are some of the easiest to sell products too. Look at any advertisement from recent decades and the message is clear "buy this product and you'll have access to the sense of belonging or lifestyle or happiness that all of these paid actors or your favorite celeb/influencer obviously have. See! Doesn't that sound great!" As the hyenas cackle all the way to the bank.

[@willyyuck]

you talking about community hits so close to home, there is none left in music

[@00NXGHT]

i personally still love rap as a genre, its just changing and most people dont like that. ive been listening to agc constantly since it dropped and its probably my favorite album thats dropped since wlr or astroworld, and 2023 has had so many other good albums

[@DangCJ.]

is my music hard?

[@jghifiversveiws8729]

Rap has always been changing that's the best part about it, but nowadays it's changing for the worst.

[@AS-xj9cy]

if you want a rock and metal recs: deftones white pony album, green day's american idiot album, iowa album by slipknot, ride the lightning album by metallica, everlong and my hero by foo fighters, linkin park and limp bizkit (which has both rock and rap influences), nirvana's nevermind album, man in the box and would? by alice in chains, the ten album by pearl jam

[@chrisg8995]

Hip hop needs to evolve. The only reason it was ever cool was because it was a new genre. So after 50 years, who is going to step up and invent/ discover the next new genre? Because currently it’s just the same recipe regurgitated for the last 20 years.

[@At.mos.fEarProduktionz]

Hip hop is evolving. As a producer its hard catching up at times. You have to evolve with it.

[@R4zz3_]

The fact that I love exploring genres and listening to some songs on repeat more than others, it kills me that spotify is so corrupt that it overflows my feed with just 1 genre for months

[@t2themoon]

A great video essay and interesting take. Appreciate the unpopular opinion stance you took. Too many options is definitely to blame. Especially because when we do take a chance on discovering new artists and it fails, we're left disappointed. We need to find an industry to compare this to - or an analogy - so that we can find an existing solution for this problem. Where do we go when we have too many options? The opposite structure is one where we have only a few labels, or TV networks, or companies responsible for deciding all of what we consume (and as a result, there's less opportunity and more barrier to entry, which has its own cons).

[@PatCc]

it's super interesting right? Like where do we go.. can we even recover from this?? I'm on a mission lol

[@t2themoon]

​@@PatCc bro i think movies/tv have had a similar problem. Perhaps the answer is consuming via a credible source - like HBO for example: as big as they've got, they haven't lost integrity or seemingly been corrupted. It's reliable and quality content that the consumer can trust. Netflix got too saturated (they had to create a ton of original content to compete with already existing networks like HBO, Disney, etc.) and is losing credibility to the consumer. This discussion also reminds me of the food/retail industries too. How do we know to consume? Food/retail decisions are sadly often determined by money and convenience. There are brackets. It's almost hierarchical. (It also can be political: Michelin stars, high-end fashion) Music is tough though because it's practically free and accessible to everyone. The power comes from a solid co-sign and community (as you said). I think the solution will have to be a return to traditional values, like authenticity, word of mouth referrals, experience (travis scott concerts), and unique branding. But easier said than done 😩

[@assassin8636]

​@@t2themooni don't know what you're trying to say here

[@chiemxerxobi]

@@assassin8636he said som real shi tho

[@kayiness]

@@flamingspaghettibut even what was safe and popular at that time sounds better than most of what we hear today bc there was quality control. Going back is def not the answer but maybe artists making a collective effort to create communal experiences with their music and shows could bring back some of that spark. If the bigger rap artists like Cole Kendrick or even Drake would lead that charge it could start a wave but I don't think they know how or even understand this issue.

[@translationrelaxation717]

Shoutout the real artists out there doing what they love and not fitting into those trends or stereotypes. Forever make what you like and fuck the rest, love what you do or don’t do it.

[@mmaboxing5378]

I’m so grateful for my music taste. It did take time and effort but it was so worth it, now my life is changed forever

[@AS-xj9cy]

i dig deep for rock and metal and it's really rewarding to find songs I like or listen to when I was young

[@DMStarFlash]

thanks for featuring colors. i could go on for the rest of my life listening exclusively to the songs that pop up on colors alone

[@TommyV440]

I’ve been feeling this exact way for a while now and today, literally 4 hours ago I said to my family on the car ride home from flagstaff, “I’m having a music crisis.” They proceeded to laugh at the obscurity of what I said, but I meant it. I’ve been listening to the same music that I am tired of, not bad music, amazing music but it is stale.

[@Mac.M]

Listen to YB you'll have music for days

[@onesyphorus]

i feel that way sometimes too. i recently started reexploring some funny joke type stuff i saw as a kid growing up by publio delgado and forgot how much i loved it. felt like meeting a childhood friend after years

[@AS-xj9cy]

if you want a rock and metal recs: deftones white pony album, green day's american idiot album, iowa album by slipknot, ride the lightning album by metallica, everlong and my hero by foo fighters, linkin park and limp bizkit (which has both rock and rap influences), nirvana's nevermind album, man in the box and would? by alice in chains, the ten album by pearl jam

[@tajcee]

We’re living in a time of cultural stagnation, not innovation. There’s that quote from Fight Club, “everything is a copy of a copy”. I’ve been feeling this way for the last decade now.

[@trapnationneverbrokeagain]

ONE OF THE reasons is honestly i think shit is just changing, since we are growing up, alot of the music and content wont work us since we been overstimulated with it, but the next generations, or people thats born between 2008-2013 are the one thats being catered to and Drake's recent album prove just that. I hope this make sense edit: i think the underground is going to be the new wave of music just 2016, its like sum kind of cycle that happens every decade

[@assassin8636]

You're kinda not making sense here

[@elketerbentzadik]

I was a music blogger from 1998 through to about 2012. My main blog is still online but I don't really post to it. I often say "Web 2.0 killed the internet" because the consolidation of internet traffic through a handful of platforms controlled by the same couple of big corporations did a massive disservice to the internet. The rise of "microcontent" like Twitter all the way to TikTok as a replacement for online communities like message boards did a massive disservice to the internet. The all powerful "algorithm", again, did a massive disservice to the internet. And finally the idea that "content creator" on one of these platforms was not only a "respectable" job but a way to make money did a massive disservice to the internet. When I was a music blogger I did it because I was passionate about music. Not because it was something I could "monetize." I invested money and time in having a web presence that was MINE. I paid for the web space. I did the coding. I wrote the content. I shared whatever the fuck I wanted and it was EXTREMELY rare that a label or anybody else told me I couldn't. I didn't have to worry about my posts being demonitized because I owned the platform and I was posting to INFORM not to make money. Now you have "content creators" who basically work for the algorithm. They don't do it because they're passionate. They do it to make money. And the platform isn't going to give them money unless their content is built for the algorithm.

[@Jason_wears_stuff]

Dude I’ve been thinking about everything you pointed out in this video for years , and I’m glad you put it together so well and explained so well what’s really going on with the music industry

[@wokeupro]

i've been actually waiting months for someone to make this exact video. A couple weeks ago game theory made a similar video but this one hits it right on the nail. Thank you.

[@abeisodd]

I feel like people are just now starting to getting tired of all this saturation specifically in music. Little story about my experience with this around late 2017 - early 2018 all i would listen to is mumble rap, trap, etc. It got to a point where i myself was getting tired of listening to the same old tired flow and same beats now mind you i would still listen to old school hip hop and a little bit of rock / alternative (TOOL is my favorite band of all time) i decided to cut all that type of music in general and focus on Old School hip hop and Straight Rock, Metal, and alternative. It was a good decision because i have found countless genres of music i didnt know existed. lmao never in a million years i would though i would listen to Elvis Presley.

[@AS-xj9cy]

bruh same, I was into rap from 2106 to 2020 and then i found rock, then recently metal. Won't look back now

[@joshsohm906]

Nah bro you cooked, I think a lot of people think like this but are too scared or lazy to do anything about it. Cuz they can just go right back to scrolling away. One of the best videos I’ve seen in a minute. Pat you were definitely cooking

[@briantomcollins]

This is basically the same thing that killed rock and roll. All you hear is older bands, older songs. There are still great bands out there, you just have to dig. That's why i miss physical copies. Those little insert cards, ''the band would like to thank...'' are a great little shortcut to finding an awesome band. Coming from punk rock, i've found sooo many great bands that way.

[@drk90009]

Pat, I love you for doing these thought provoking videos on the mainstream media. It really helps aspiring musicians to gain much needed perspective and understanding. Also arent we all philosophers when it comes to anything mainstream ? Am i I the only one ?

[@randomyoutuber2633]

This is a very true title because people just aren't as creative for whatever reason these days. AI and things of that nature are the main reasons for things seeming boring. It's the outside world affecting the insides of hip-hop honestly.

[@PatCc]

very true, i talk about that at 12:50 !

[@7curry83]

at least watch the vid before commenting…

[@brendolbreadwar2671]

Ai is nowhere near being the majority of content, it is going in that direction, but it is not the current reason.

[@ronel7836]

This Comment tells me that you haven't explored music

[@MiXBOY.]

13:25 was not expecting that but it adds to the point so well! The stigma around social media and how everyone is always “living better” “ doing more”

[@drwho9319]

2015-2016 birthed a lot of rappers, whether their first start in making music, or their blowup, from uzi, XXX, bad bunny, juice wrld. There were so many timeless projects that released. What the heck happened.

[@saintkevinofficial]

Like he said, community is dying. That sort of movement will never happen again. There will be no new genres, styles or movements. Just get ready to say goodbye. The party was good while it lasted

[@samuelpinder1215]

​@@saintkevinofficialIn what world would there be no new genres? There could be new genres and they could get pushed to the mainstream. For example trumpet rock, does that exist? Well idk, but it could and it may become mainstream, you never know.

[@KatSpicert]

​@@saintkevinofficial There definitely will be new genres, especially as long as technology advances. We've already seen an explosion in several new genres in the past 20 years and a slew of sub-genres of rap in the past 10...all due to emerging technologies allowing people to express and create in ways unprecedented than ever before. If it wasn't for the advent of music streaming sites like SoundCloud, or software/hardware being so accessible to the point where I could have a makeshift studio in a fucking storm drain, (which wouldn't be a terrible idea for acoustics🤔...) we wouldn't be talking about how *saturated* these sub-genres are! We're only in a down period, imagine the genres when AI technology improves by order of magnitudes more! We're only just beginning, I feel.

[@saintkevinofficial]

@@KatSpicert what don't you guys understand. Creativity is dead. The urgency to create a new genre is propelled through an active community that's actually interacting with music. Most people are too musically illiterate and ignorant nowadays. Look at how people are sampling records. They're basically just covering hit songs by rapping over them instead of cutting up and splicing different records from different artists. There hasn't been a new genre of music that's hit the mainstream in 20 years. We're not talking about sub-genres. We're talking about actual genres with their own unique styles, basic instrument choices and song structures.

[@mikloos14]

​@@saintkevinofficialthere are a lot of genres in underground. Like literally but yall dont wanna listen

[@1xqd0]

marqus clae is one of these artists that go unnoticed, listened to his whole discography and his style is crazy and i love it

[@infinity_production793]

As a producer it is easy to fine artists but it’s hard for me to fine new unique artist most of them ask me for beats that other artists use

[@AWGEment]

Yeah i can completely understand that because the way music is now, you’re better off trying to clout chase off of another persons sound rather than actual be experimental with your own stuff. I think a decent example is how OsamaSon had so many people sayin he sounds like Ken Carson. Regardless of if u think its the case, too many people sound like another, nobody has a unique sound anymore so you really cant differentiate any artists. Nobody is really creating their own “genre in a genre” anymore so its hard to find different stuff without looking.

[@ni_kisanga]

Man ! This some deep shit ...im gonna be honest i didn't like much of your past videos talking about who and who's downfall coz i felt like u were doin it for the views and didn't think their stories were interesting but this .....👌🏾 AMAZNG seems like sth u really care about. Greeeeeaaaat video

[@smdtherock]

great video, even for someone not completely into the genre

[@micheloula3143]

What he talked about in the last minutes of this video is exactly what my life is. I have more than 1k songs that I enjoy alone because none of my entourage knows about them. But when I play a mainstream songs that I honestly don't enjoy, they will all sing along while it's playing. This kinda make me feel sad and lonely because I have no one with who I can sing along with, when I play music I really enjoy.

[@he_wildn]

I don’t even have to watch to video to know Pat boutta start SPITTIN

[@he_wildn]

Typo of death

[@dijete.]

OMG PATRICK, ty so much for mentioning the absence of third places. In a society that is so grind heavy, we've become so disconnected from each other. We live in cities and suburbs where roads and cars have more freedom than we as people do. 14 percent of Los Angeles' land is devoted to just parking. That is so much space that can be used for businesses, schools, parks, & etc. Places that bring people together instead of separating us into confined cars that take up so much space for just one person.

[@RedRabbleRouser]

Spot on. Late Stage Capitalist Alienation. Hyper-individualism and the false promise that money and fame and status leads to happiness. We need to rediscover and value our interdependence, the importance of community, and living for something bigger than ourselves and our egos.

[@ummmm_okay]

let the great awakening begin commrade :) , may we see the other side of this journey soon

[@wandervoltz]

This. Right. Here. 👏🏽👏🏽👏🏽

[@wavyyoboybrabro7168]

Great video pat i totally agree with you on this one. I've never really felt like this about any of it. It always feels for a lot of people like everything is getting worse when its not there's just a lot and i mean a lot of it and when there's so much of something it's hard to keep up and you rely on certain things to keep you up on it. I dunno you explained obviously better than i ever could.

[@wavyyoboybrabro7168]

The Internet has hurt and helped in so many ways

[@BaryVonDoom]

Getting into music is also really hard, and time consuming and sometimes feels like a chore, I like MF DOOM and kanye but trying to get through their whole catalogue and trying to get into something else other than rap is really hard, even though I like electronic music its hard to listen to.

[@AS-xj9cy]

if you want a metal recs: deftones white pony album, green day's american idiot album, iowa album by slipknot, ride the lightning album by metallica, everlong and my hero by foo fighters, linkin park and limp bizkit (which has both rock and rap influences), nirvana's nevermind album, man in the box and would? by alice in chains, the ten album by pearl jam. Try easing into it with rock, like george harrison, jimi hendrix, and rush.

[@vivekchavanmusic]

This was a really beautiful video pat, brought a tear to my eye for some reason

[@VillaThaVillain]

Crazy thing about this video is you legit just gave the cheat code to winning in today’s music industry. 1) make creative and different music or music you genuinely enjoy making(all of Opium has a different esthetic than anything mainstream right now and you can clearly spot the copy cats/biters) 2) build a community with consistency (you nailed it with the Kai example even though he’s a streamer and doesn’t make music he’s very consistent) I think Vloging is a big way to make people feel a deeper connection almost like they actually know you. A lot of artists I’m interested in don’t blog but the ones that do I will sit and watch a 10-15min vlog of them just making music and hanging with their friends. 3) Get some money and spend it on sponsorships, Ads, and content creators. If done properly it will make your music spread more organically even though you’re paying for it if that makes sense at all. 4) Have a back catalog cause when you put out a song and grab someone’s attention they’ll most likely want to hear more and if it’s more good music then they’ll stream it and you’ll keep popping up in their algorithm. Work with the Robots that run this matrix not against it.

[@darkstarr22i64]

I think what it is is all the artist that came out 2015-2018, All their fans grew up but the artist didn’t.

[@jesuswalksforyou]

Nobody talking bout the mindreading that has been going on with our algorithms is crazy

[@irishthumb]

I am a huge metal head but enjoy your take on music and pop culture. Great perspective on music, and society, as a whole.

[@Shakkra33]

One word for this all. DOPAMINE.

[@Zergito]

Your thumbnail for this video is funny because there is a band called Nothing, and they are one of my favorite bands in this current era lol

[@Aqua-steam]

This tends to happen when u base an entire culture on materialism… 🤷

[@Shelem304]

Man. BRILLIANTLY put! Everything you said in this video is spot on. As a music enthusiast, I appreciate you putting this into words!

[@Saltpeanutss]

Rap is definitely headed in the direction of Jazz, Soul R&B, Disco. If you paid any attention to the history of musical genres you’d see the similarities. Lots of people criticized Nas when he said hip hop is dead. He was wrong, kind of. Hip hop isn’t dead. It’s has been slowly dying for years. You have to understand his foresight though. His father was a Jazz musician so he understood very clearly that a whole genre of music can become obsolete.

[@saintkevinofficial]

Exactly. Yet, in this comment section there's a lot of people who think hip hop is some sort of exception. They'll be humbled eventually, even if they don't see it now

[@eszekecles]

What you described about the blinding headlights was a subconscious manifestation.

[@MYTHLAND1]

Very good point about discovering music on Spotify. Because I was listening to a few certain songs in hiphop from old hip-hop, I was never initially recommended Kendrick Lamar or Denzel Curry of JID, 3 of my favourite music artists now that I've discovered them. If it wasn't for my friend recommending me them, I woudn't have found them, nor would I have found Dave or most of the UK scene despite being from the UK. Spotify seems to want to get your taste down to a very small subgenre and you could easily miss out on someone destined to be your favourite artist because of that. I'd argue Smino has this problem, he's done very well for himself considering I never saw this name come up again till my friend mentioned him, yet I'd gone through so much hip-hop and RnB but less than 4 million monthly listeners for what he puts out is crazy compared to Drake. I don't mind Drake, he's either accidentally or on purpose sort of found a loophole on Spotify where people rarely talk about him wherever I go till he has an album and everyone's going crazy then an hour after the album drops, I never hear his name again.okm

[@zonneP]

Smino, Denzel, or JID are so good man. Drake and a lot of mainstream artists put out just enough to make their fanbase happy and get the views popping. That’s why I appreciate artists that can take a leap in the dark to create novel sound like lil yachty or Travis Scott with their recent albums. I’m not saying I liked every bit of those albums but the process of listening to a new sound makes it worthwhile.

[@AS-xj9cy]

if you want a rock and metal recs: deftones white pony album, green day's american idiot album, iowa album by slipknot, ride the lightning album by metallica, everlong and my hero by foo fighters, linkin park and limp bizkit (which has both rock and rap influences), nirvana's nevermind album, man in the box and would? by alice in chains, the ten album by pearl jam

[@FiftyTwelve]

I love searching for new songs. I literally do it every day and have only found exponentially more good music every year.

[@codythepenguin278]

underrated asf. Great video. If anyone has some hiphop recommendations, leave them in my replies.

[@woah729]

i got you! these were some of my favorite hip-hop albums from this year: The Patience by Mick Jenkins Something Came To Me by Sol ChYld Beloved! Paradise! Jazz!? by McKinley Dixon Sweet Justice by Tkay Maidza

[@codythepenguin278]

nice, will check them out @@woah729

[@Don-fu2ib]

kudos to KZbin for recommending newer channels.

[@OscarUnrated]

Too much nostalgia, not everything was better in the past

[@Mugmandude]

Reminds me of the mos def song… first track off black on both sides… people ask “whats going on with hip hop?” But its really what’s goin on with us

[@unluckyacb]

the world isnt america

[@sacredbeaner]

fair

[@gagenichols735]

17:12, felt this more than ever bruh people around me all listen to the same shi but recently branching out and listening to artists like mf doom and nas have made me appreciate hip hop more

[@Dribbly]

just from the thumbnail i completely agree

[@DaShah]

you know how to hit a nail, and sometimes you miss? PAT HITS IT EVERY TIME ON THE HEAD

[@aobasuzukaze1032]

I guess this is why country, folk, and regional Mexican are popular in 2023 and maybe to next year because people really want to go back to the basics of more traditional genres that are consistent. They just don't want bullshit anymore just playing it safe.

[@samuelpinder1215]

They're popular on the US. Only a few country songs have popped up where I'm from. Rock is still strong here, with many songs finding themselves in the low end of the top 100 alongside the bland boring pop, and being from the UK we have a rap scene that's just picking up international recognition, plus ones that are only known here and some that are regional, such as people my age in my area liking marky b.

[@aobasuzukaze1032]

@@samuelpinder1215 okay maybe not country and regional Mexican music but at the time of this comment the most streamed song on Spotify today in UK is Stick Season, a folk song reminiscing of Mumford & Sons. So I guess in Europe it'll be folk music

[@aobasuzukaze1032]

@@samuelpinder1215 okay maybe not country and regional Mexican music but at the time of this comment the most streamed song on Spotify today in UK is Stick Season, a folk song reminiscing of Mumford & Sons. So I guess in Europe it'll be folk music

[@samuelpinder1215]

@@aobasuzukaze1032 Mumford & sons are folk rock

[@jordanmcglotten3499]

Such an excellent take. Great work like always!

[@fkinel-wu7ev]

Honestly,I wonder if next year rap music is gonna fall off completely away from the charts or if is gonna be a better year for rap/hip hop.I feel like we need to wait and see what happens with the new releases.

[@samuelpinder1215]

I dont think it will happen. I look at the charts for my country to see whether a song I enjoyed would chart or not. I don't care about 99% of the crap there. I found one way was to use a random date generator and then put that date in the chart website, and play the previews, I have found some great songs doing this.

[@Monkeyman456_]

Kanye carti and future are dropping this year gonna be a big year

[@SoundsOfTheWild3]

I doubt a big drop off will happen in a single year, but a slow process overtime like with rock and metal music. I remember being little and seeing rock music all over the mainstream media, but then one day I realized it wasn't anymore. Now rock and metal are in there own big subculture that is outside of the mainstream and, honestly, it is a bit more enjoyable for myself to discover new rock/metal music compared to hip-hop. Mainly because I do not have to force myself to listen to oversaturated boring popular artist I know I am not going to like just to keep up with the mainstream conversations. However, I do miss rock music being in the mainstream. I think its a Goldie locks situation. I think Country music is in a good spot as it is mainstream but not at the top, so its not oversaturated like Hip-hop. It has a nice balance.

[@fkinel-wu7ev]

@@SoundsOfTheWild3 I definetely agree with you,I can imagine rap music getting away from the mainstream charts and maybe new rappers with actual quality music will drop more hopefully.Instead of these mainstream rappers with nothing of skill.

[@samuelpinder1215]

@@SoundsOfTheWild3 the new rolling stones album gas done 9 weeks at uk number 1, hardly not mainstream. Its starting to pick back up with shite that's in the charts