History of Beer - Rise of the Beer Barons - World History - Extra History - Part 5

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It is THE AGE OF SCIENCE! Well, scientific beer! As Frenchman Louis Pasteur leads the way, brewing up a new way to pasteurize beer that will help prevent it from spoiling and leading our five-part series into the 1920s prohibition era. Strengthening the Beer Companies that we know today!
--- Miss an Episode in our History of Beer Series? ---
Part 1 - Building Civilization: • History of Beer - Buil...
Part 2 - Barbarian Brew: • History of Beer - Bar...
Part 3 - Hopping Mad: • History of Beer - Hop...
Part 4 - Fermenting Revolution - • History of Beer - Ferm...
Part 5 - Rise of Beer Barons- • History of Beer - Rise...
Lies - • History of Beer - LIES...
Music - "Prost!" - • ♫ History of Beer: "Pr...
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♪ Music by Demetori: bit.ly/1EQA5N7
♪ Outro Music: "Prost!" by Tiffany Roman
#ExtraHistory #Beer #History

[@extrahistory]

Looking to learn more about all of the things and stuffs!?! Then why not visit brilliant.org/ExtraCredits/ to get 20% off the annual Premium Subscription and level up your knowledge, all while helping support the show in the process!

[@shaneleskinen2111]

Yeinz completely left out yeingling. Oldest brewery in America. And one of the best ambers.

[@ietsbram]

Stop focussing on the us, its boring

[@arandomhuman1996]

I love this episode hope you do more related to alcohol

[@arandomhuman1996]

Pröst!

[@freakyvisser]

POP TEST in wich country lies Amsterdam

[@Doshhusky]

Just wanted to say that the extra history series on the Punic Wars is what got me seriously curious about history. I had my first day as a history teacher today. Thank you for inspiring my career extra credits!

[@krystofk.2279]

congrats!

[@jannestiemes4328]

Congratulations!!

[@ironrocker100]

That's really awesome

[@wikiuser92]

That's an awesome inspiration. Congrats!

[@joewilson3575]

That's really incredible, well done!

[@Fiery25123]

Can we just acknowledge the beauty of the sentence "Beer... And VENGEANCE!"

[@stadtrepublikmulhausen4121]

I come from Alsace and i am prout of him for being a great patriot .

[@poilboiler]

Coming to a tavern in Daggerfall near you.

[@li-23]

Best opening hook in all of Extra History

[@a.h.s.3006]

Vengeance is a drink best served cold

[@drakmendoa]

The Demon Hunter of the Scientists. 😁

[@eldorados_lost_searcher]

Klingons: "Revenge is a dish best served cold." Pasteur: "Just be sure to heat it up before chilling so it doesn't spoil."

[@gargoyles9999]

Original Klingon beer is better

[@mr.radovic702]

@@gargoyles9999 blood wine

[@infernosgaming8942]

One more fun fact for everyone, the act of smashing your vessels together as a cheers is thought have come from Frederick Barbarossa, who would purposely slosh his drink into the tankards of those drinking with him so that if he was poisoned, the whole table would also be poisoned.

[@CoderatheGreat]

Even though I don't really drink alcohol myself, this has been a very fascinating series! Beer is a drink that truly has shaped human history as we know it. :)

[@keiththorpe9571]

"To Beer...The cause of...And solution to...All of life's problems!" Homer J. Simpson

[@jameswolf133]

Bit of a missed opportunity here: beer brands have some of the oldest trademarks, registered and otherwise, in the world. Pilsner is possibly the oldest registered trademark, dating from 1859. Bass Ale is the UK’s first registered trademarks from 1876.

[@Ambiorix33]

Belgium's Stella Artois with its trademark dating from 1366 would like a word ;) But yeah beer def has the oldest trade marks around still in use xD

[@jameswolf133]

@@Ambiorix33 Good point, but registered was the keyword. While brand names have been around since antiquity, an official government registry for those identifiers started in the min 19th Century.

[@jameswolf133]

@@Ambiorix33 Trademarks may have been around since antiquity, but registries for them started in the mid-19th Century.

[@sirkylanthered]

"I've noticed something about American beer." "Yeah what's that?" "Its like making love in a canoe..." "Its what..." "I'TS FUCKING CLOSE TO WATER!"

[@lucvannifterik1621]

Come to the netherlands my friend its way better over here🤣🤣

[@KristofDE]

Ha, had the exact same quote playing over in my head! Somebody here knows their Python!

[@Ronnet]

@@lucvannifterik1621 The Netherlands: where not only the beers but also the country itself is fucking close to water.

[@paulguevara5397]

Hahaha

[@edwinjesuspaleta9022]

Yeah, I've tested some American bears and as a Mexican, they seriously lack some character

[@sebastianmller9747]

Fun fact about Carlsberg: Jacobsen the founder, was obsessed with making Bavarian beer, but the yeast was impossible to get in Denmark. So the story goes that he went to Bavaria and bought some yeast and hid it in his hat with ice. Every hour he would have to get off the train and change the ice. People will do a lot for beer. Or so the story goes

[@ZeekoWay]

Why hide it in a hat? Was it like a super secret ingredient?

[@somebodyoncetoldme6557]

@@ZeekoWay probably not to spoilt it

[@pendragonxt3674]

That is quite the story! Goes to show how even Beer can have supposed myths and legends around it!

[@guytepsick4248]

“Louis Pasteur is one of the greatest scientific minds in Europe, and he’s turned his attention towards two things: Beer, and VENGEANCE” I like him already

[@pieterfaes6263]

Anheuser-Busch is now known as part of the name AB InBev, one of the biggest producers in the world due to being bought by the InBev group in 2008, itself a merger between Interbrew (Belgian) and AmBev (Brazilian) since 2004. Its sheer size might make something to delve into the Lies-episode, as it has not been without controversy (Anti-trust laws in Europe, surprisingly low taxes locally, etc.)

[@Ghamerschimidt]

1 in every 4 beers produced in the world are made by AB-InBev, it is truly remarkable

[@MURDANA_]

This did not age well

[@atago3614]

​@MURDANA_ you're telling me

[@kidkanuck]

The fun thing I find about brewing is just how scientific you can take or just toss stuff together to see what happens. I have been brewing mead for a couple years now as a hobby and when picking up supplies last week of course got chatting with the store staff and mentioned this series as something to check out.

[@DJ5un]

I never knew Pastuer invented pasteurization. That makes way more sense than having anything to do with pastures like I’ve always thought

[@oqo3310]

Wtf. Here in France we get told at our youngest age how Pasteur invented pasteurization, disproving that living things just spawn out of nowhere. Big national hero here.

[@justin9202]

Why do you think it's called pasteurization and not bobization? The word pasteurize litterally comes from Louis's name

[@laurentjuniorcruyt6340]

A five-part series about beer without any mention of Belgian beer? It boggles the mind...

[@jonnunn4196]

The last company they mentioned (AB) has for the past few decades been owned by a Belgium beer company.

[@Artur_M.]

Meanwhile, I'm disproportionately happy that the Polish community in Harbin got a quick mentioning at 1:50. Not many people know about it, even in Poland.

[@jameswolf133]

Harbin also had a large Jewish community as well.

[@joaoosahko]

Had to create a class about beer for my English teaching job and man, this video series was determinant on the elaboration process, thank you so much for it!!!

[@extrahistory]

Anytime!

[@mateostefancic4015]

@@extrahistory nice video and here s in my country Croatia 🇭🇷 we are drinking beer too its Ožujsko pivo, Karlovačko pivo, Osječko pivo, pan pivo and Vukovarsko pivo and prvo hrvatsko pivo 🥰😇🇭🇷

[@Mr_M_History]

Man I've been making videos on the wrong topics this whole time!

[@arandomhuman1996]

Seems so

[@rajackson50]

I subscribed to you when I saw the playlist China before WWIII! 👌🏿✊🏿🤣😂🤣😂

[@craigkdillon]

You have to tell the tale of the Peter Hand Brewing Co. in Chicago. It developed Meister Brau, the top selling brand in Chicago in the 60's. It was very innovative. It developed the first Draft Beer in can, using Millipore filtration instead of pasteurization. Then it developed Lite Beer, which was lower in calories and directed at the female market. Peter Hand over-extended itself financially, and went bankrupt. THEN....Miller Brewing Co. of Milwaukee swooped in and bought the formulas and brands for canned draft beer, and Lite Beer. And thus was born Miller Draft Beer, and Miller Lite. Innovative marketing made those brands big winners, and made Miller the biggest brewery in America. I know all this is true. I worked at the Brewery every summer going through college.

[@brenanconroy4052]

This is mostly correct, however Hand didn't develop the light beer recipe they used. They bought it/got it from Rheingold (look them up sometime, a super interesting brewery and a significant pioneer in mixed-race advertising), a brewery out of NYC after they tried marketing it as a Diet Beer called Gablinger's, and it failed about as hard as "Diet Beer" probably sounds like it would in the 60s. Meister Brau Lite though was the first real attempt to take it national though

[@craigkdillon]

@@brenanconroy4052 I was a bottler at the Meister Brau Brewery when they introduced Lite Beer. I had not idea they got the formula from someone else. Never heard of Gablinger's. It was when Miller got hold of it, though, that they made marketing history. They had Mean Joe Greene say "Less Filling", implying you could drink more of it. Then it became a top selling beer in the US.

[@danielbenner7583]

This was so awesome! Kinda wish there was a final episode on the craft beer revolution that started in the late 70s, but that might be too recent for you all; anyways really enjoyed these episodes!

[@EvanWitt]

I live near a brewing company that from what I learned was the first one to start brewing after prohibition ended, the owner of the company was in Washington DC when legislation was repealed and notified his company to start brewing again. I don't think its very popular outside of New York but I really love my Saranac.

[@w0lfgm]

- Did you try bad beer? - Yes. - And? - It was fine.

[@nicholaswhitman4620]

Love that the Midwest is a part of beer throughout time.

[@owenward2624]

I was wondering when we'd get Milwaukee's story. Thanks EC & go Brewers!

[@Lablass-]

This series has been so much fun to watch! And not just for me. I got my mom in on the fun around episode three. She has worked for Anheuser-Busch for the past 20 years as an IT specialist and was the one who originally convinced me to that history/chemistry class about beer. That class kicked started my growing fascinated with chemistry and now I'm an Analytical Chemist for a Flavor Company that partners with several major breweries. Funny how things worked out that way. And I owe it all to that odd class about one of the world most fascinating of drinks. So, raise a glass with me; as we toast the long and wild history of beer.

[@MaJuV]

As a Belgian, I'm quite sad we didn't make this entire video series even once. Belgium is one of the most famous beer brewing countries in the world, yet we're not even mentioned? That's just sad. :-( You could've mentioned the Belgian beer styles, or the Lambic or Kriek bier or the Trappist. Nothing? :-(

[@I0H0II0H0I]

funny thing is, the last company he mentioned got bought out by Inbev in 2008. Making the Belgians the (silent) kings of beer :p so besides the cultural aspect the economical part was also missing :p

[@Ronnet]

My theory: Belgium beers are so good that those who drink it don't want to stop. And so they have no time left to meaningfully impact history. No revolutions, no major immigration to the USA, etc.

[@infrared909]

As a fellow Belgian (who is even a homebrewer) I couldn't agree more. Our beer culture is world heritage stuff.

[@profbbfab6211]

@@I0H0II0H0I I know right ! More than one in four beers sold in the wolrd are Inbev's! It's amazing that they didn't even mentionee it, not even as a foot note

[@MikeJBeebe]

I love Ghent because it's the best place to drink Saisons in Europe!

[@TheLoneTerran]

As a life long teetotaler, all the various descriptions through this history of beer series actually makes alcohol sound tasty. I've only sampled things like Miller and pilsners, not finding bitterness to my liking.

[@theholyvector]

another small fact, during world war 2, beer was one of the few things that wasn't rationed in Briton, therefor being one of the drinks that allowed them to keep going

[@Beans82444]

I love this video at the end because it brings everyone together all over the world and all throughout time with beer.

[@jannoottenburghs5121]

Great series Although a little bit sadening that there wasn't a single mention of Belgiums beerbrewing

[@arthurphillips4870]

I wish you expanded a bit more on the Budweiser controversy. How they stole the name from a popular beer from Europe, trademarked it forcing the already established brewery to start selling their’s under a new name or not at all in the USA.

[@snipechan6573]

It might be interesting to do a follow up video on craft beer and it's explosion in popularity. Craft beer uses small batch sizes plus modern scientific beer to create a significant amout of variation. It was popularized as a rejection to macrobreweries that often made low-quality, mass produced beers. I think it would be important to add because craft beer went from virtually unknown to being in every grocery store within the last few decades.

[@darkjack37]

This is an amazing line of history that I never knew and I always wanted to know. Thank you for the history of beer so far!

[@CartoonHistory]

I love the breath of topics in this channel. Shows how endlessly fascinating history is

[@jacquelinepinn3064]

This was my favorite series Extra History has done, fun and informative. Thanks for the awesome few weeks guys great job!

[@Vanic00]

I live in the Willamette Valley of Oregon, and craft beer, wine, and "pipeweed" are cultural staples. I like to think we are the closes thing to a real life Shire, Tolkien himself would be proud. See ya'll at the tavern!! 🍺🍻

[@dericksfotos]

This has been my favorite series that this channel has done in a while. Thanks!

[@NotThatExcellent]

Congratulations on more than 500 Extra history episodes!

[@TheGreatSquark]

As a life-long resident of the Greater Milwaukee Area, I feel the need to plug our tourism industry just a bit; A ton of the breweries here offer tours of their facilities. So if you're ever in the neighborhood, check them out!

[@Kocidious]

Great series! Really love these multi-week deep dives

[@extrahistory]

Thanks!

[@user-cd4bx6uq1y]

This series interestingly has very diverse atmospheres

[@OldMadHatter]

I love this channel, and this was a fun one. I do wish there would have been another episode on the whole micro-brew revolution.

[@Historybuffm8]

I live half an hour from Anheuser Busch’s headquarters, and just read Bitter Brew for a history class. It’s a great book

[@DDlambchop43]

now you need to do a series on Prohibition to round out the topic.

[@justinrboyett]

5:50 PBR earned its Blue Ribbon in the first year after prohibition... due largely to a lack of competition.

[@seriomarkj]

cheers everyone...drink responsibly, but enjoy the brew and try something new

[@andreasstrauss5194]

Its crazy to me that i worked with nearly every beer company in this video since the company i worked for is the leader in bottling and works with basically every company that fills something in bottles

[@Ronnet]

I've also worked with nearly every company in this video. But then from an end-customersupplier perspective.

[@Bael_KnightMage]

Human history isn't class history. Human history is beer history. Change my mind.

[@jordisaura6748]

On cofee... on tea... but never a war's been fought for beer! The only true beberage that brings humanity together!

[@bthsr7113]

As a Wisconsinite, this is giving me some serious appreciation for my state.

[@masonphillips8871]

I’ve watched almost ever extra history video, I hope there is more coming in the future

[@loke6664]

I kinda feel it was a shame you missed the part when Anheuser-Busch sued the Budweisser brewery in Budweiss for using their name and lost since they basically stole the name so they had the bribe the original Budweisser with an unknown amount to change their name to Budvar. I have no idea how they thought going to court over that was a good idea but it is comedy gold. :)

[@Battker]

Letting you know that the current spelling is "Qingdao" rather than "Quingdao". Also "Harbin" is pronounced like "Hard bean" without the d.

[@michaelstasyszyn8857]

A little shocked that Yuengling wasn't mentioned. Oldest operating brewery in the US. Excellent series!

[@warrenmudd1163]

Same, I was also surprised. Ps love yuengling

[@andrewhrusovsky9426]

That's what I'm saying!

[@arandomhuman1996]

Huh I did not know that

[@thomasachey2595]

My thoughts exactly. They weathered prohibition by producing ice cream which I always found to be rather unique.

[@emancoy]

Beer been with us since Egypt Cheers

[@somekindoflatindude9497]

"For beer! The cause and solution to all of our problems"

[@alricsmith6115]

awesome, another beverage that helped shape history, just like the tea that started wars. Prost! Cheers! Kanpai!

[@berryman5145]

"American beer was just sort of fine" Some things never change, I guess

[@pointly]

Cheers Extra History 🍻

[@uncletiggermclaren7592]

What an interesting video !

[@feildpres]

Great video guys!

[@bigbrendo69]

As a brewer and history nerd I’ve loved this series but I really think it needed one more episode covering the craft beer revolution of the 1970s and 80s leading up to today

[@NuclearConvoy]

Love this series. Would be interested in one on tobacco or cannabis now that you've c9vered coffee and beer.

[@midori9566]

I commented last time about Guinness, But Sapporo has to be my second favorite. I like Heineken but only the canned kind, the bottled kind in the US has an off taste.

[@MrT3a]

A toast for this series !

[@uberglowsarchive8632]

That was a good video!

[@WolfBoy-om6dw]

Can we get a series on the prohibition now please?

[@woodencoyote4372]

Great, done with beer and coffee.. tea next please?

[@GideonGleeful95]

Im surprised you didn't mention that the town of Budweis in the Czech Republic also has it's own version of Budweiser (called Budweiser Budvar) and they had a trademark dispute with the American beer company

[@Bird_Dog00]

Ah international trade disputes. Always funn... That reminds me of a fun little tidbit: Did you know that you won't find any Pilsner beer in switzerland? There's a agreement between switzerland and then czechoslovakia that switzerland won't use the Pilsner brand name, and czechoslovakia won't use the Tilsiter brand name for cheese. That probably made czech brewers and swiss cheese makers happy, but I doubt that swiss brewers and czech cheese makers got much out of that deal...

[@CaelumTheWolf]

The genuine shock I had when I realized my ancestors on board the mayflower freaking landed just because they were out of beer! I literally said “America was always full of a bunch of alcoholics” Truly had an ancestor on board

[@exceptionalyuncommon]

Born in Milwaukee! All true to this day!

[@ivykistler2078]

"Beer... AnD VeNgEaNcE!"😂😂😂😂

[@minoarno7415]

Still surprised you didn't mention Belgium. We have a big culture built upon beer.

[@profbbfab6211]

Big enough to be a UNESCO world heritage!

[@minoarno7415]

@@profbbfab6211 yeah like I don't get it why it hasn't been mentioned.

[@catgoat6471]

I've never liked beer, but the history of beer is very interesting.

[@TheGreatUnLuck]

this series made me want to have a beer

[@roman_dimaggio]

Watching this with a beer in hand felt very appropriate.

[@LastofAvari]

Cheers!

[@atreides213]

There’s nothing like curling up with a bottle or three of beer to listen to the history of beer.

[@nwefie_]

I’m so glad I found this channel, and I may nit be the first one to say this but this channel deserves ten million more subscribers.

[@SkittytheKid]

Zoey's hat slowly moving on her head during ad at end was adorable

[@fandomcake5158]

The world is united through land and time by BEER. I love this.

[@isaaclevitt9829]

Czech Budvar, the original Budweiser that Busch took influence from, is still an existing brand today, it's great!

[@jonmararbiter0721]

I love the ending feels like ppl in the past actually celebrating beer

[@bs_coolgames6888]

I can't believe Belgium wasn't mentioned this whole series

[@blakethompson6476]

Howdy from Milwaukee. Go Crew.

[@WarCoockie]

A little bit sad that Belgium wasnt mentioned. Belgian beer culture is even an UNESCO cultural heritage 🙃

[@bottasheimfe5750]

I showed this series to my dad and he got all excited when he recognized the beer companies this episode.

[@VenatorsValinor]

Very impressed that y’all pronounced Tsingtao correctly

[@vecnasleg8786]

It’s so fascinating that most communities in the states are against immigrants though the US is literally an immigrant nation.

[@1988kcmo]

I would say that most communities in any country are against immigrants, not just the US.

[@ethanmcfarland8240]

People like wages high and living costs down, that’s why

[@brucewatkinson5254]

This was a fun little series that reviewed the impact of beer across the existence of humanity, and then some.

[@ThatFanBoyGuy]

To be fair to Prohibition, though, prior to Prohibition, the average American drank 3 times more alcoholic beverages as they did after Prohibition. Yes, the average American today drives on average a third of what their American ancestors drank. Prohibition showed Americans that they didn't need to drink as much as they think they did

[@Dragonite43]

Not mentioned is that before prohibition passed in the USA, New Jersey produced nearly 1/4 of the world's hard apple cider. However, because of prohibition, it has been killed and hasn't recovered. College students from one of the southern colleges in Jersey (Rowan or Rutgers) are looking into bringing back hard apple cider.

[@jovanweismiller7114]

I toasted the finale with my normal tipple, a Miller High Life, 'the Champagne of Beers'. Of course, I can remember when the slogan was 'the Champagne of Bottled Beer'.

[@klausdecock8340]

And belgium beer Belgium beer is the best beer in my mind

[@Mr.Anderson9323]

Beer and vengeance, what a combo!

[@mygills3050]

“Beer! And V E N G E N C E.” what an opening

[@SmallHandsBigBite]

This was an awesome series, thank you!

[@galexian_]

Extra Brew sounds very interesting, ngl.

[@angusgilbert7518]

You guys should do the history of skateboarding it's such a crazy and extensive story for such a young sport

[@thetrison]

And... I drank nothing, no beer, but a glass of mixed Midori while binging through this whole series.