HISTORY OF THE JORDAN BRAND

This is the story of the Jordan Brand and how it became one of the biggest brands in the world.
*Written by Titan Frey
(@ Writerfrey26)
Editing program I use: Premiere Pro CC
Music: Epidemic Sound share.epidemicsound.com/2oay6w (you can use my referral link)
and produced by Oldskoolbball (Tarik Arslan)

[@jamoa3395]

Even the movie didn’t cover most off why you got ❤

[@tarik_arslan]

There will be longer video documentaries like this one. I hope y'all enjoy them'.

[@philvenn576]

Really good video I throughly enjoyed it

[@markprice2225]

I'd like to put together something like this. I would be too worried about image & likeness, and copyright hoopla. I used to make these amazing collages of every & any jordan pic I could find and cut out magazines

[@day245]

Wait, so there will be more, longer videos but one of MJ is inherently shorter? Wrong. Just wrong

[@loumiehao310]

There is a movie coming. Staring Ben Affleck as Phil knight.

[@OfentseMwaseFilms]

This was brilliant. Enjoyed every minute. Well done!

[@deniszovko8274]

Nobody ever again will create such a legend his airness

[@FrancisWilly96]

From uploading MJ highlights, to short vids and reels on IG, and now full length docs back on YT. Proud of you 👏🏼

[@Oldskoolbball]

More to come!

[@FrancisWilly96]

@@Oldskoolbball btw the shoe that got MJ fined and was banned was actually the Bred Air Ship. He only wore the Bred AJ 1 in the dunk contest.

[@zelgemini24]

Air Jordan shoes will stay forever from generation to generations. Those iconic shoes is a status symbol from iconic AirJordan 1 to Jordan 11. Even myself had those shoes on my collections.

[@williebroadnex]

I like 12s, 13s, 14s, and 17s.

[@antoniokastrocarlisledemel6617]

Jordan is one of the endless reasons the 90s was and will always be the greatest decade ever to be a kid. I mean I know he captivated people of all ages but being born in 85 and having some of my earliest memories be of this guy doing things others just couldn't do..onto especially 95-98 when Jordan and the J's were the hottest things on the planet is indescribable in how cool it was to witness it..thanx for the video bruh u got my like and sub..and also the XIII will forever be the greatest J's of all time..imo of course

[@user-nw3xc2tk6y]

Lol, I hear yer, but you do know every kid thinks their childhood decade was the greatest right?!

[@antoniokastrocarlisledemel6617]

@@user-nw3xc2tk6y yeah u got a point there but i can list off countless reasons the 90s are truly the greatest and this is coming from a major history buff that use to wish I was born in 1955,65 or 75 until i realized just how amazing the 90s really was

[@user-nw3xc2tk6y]

@@antoniokastrocarlisledemel6617 Lol, go on then! You have me intrigued. My son was born in 95, I recall a lot of Pokemon, Digimon and Bayblades. I was a 70's kid; we had beelie boppers, space hoppers, the Walkman and a slideaway; Starwars, Superman, Jaws; Atari the first ever computer game; no mobile phones, only a time and place and the one village phone box - this alone must make the 70s the greatest! NO CCTV - meant innocent mischief was just this and we mostly got away with it whatever it was - no ASBOs; we played out all summer long and only came home when the street lights went on. We camped out, went scrumping, went wild swimming before it was even a thing; took a ghetto blaster everywhere we went, made up our own dance routines; break dancing hit! And the BMX! We spent hours making up our own games, fishing with nets, climbing trees, playing in the fields (where houses are now lined up), rescued hedgehogs from the cattlegrids - we were basically free - never confined to a room and stuck infront of a gaming console - made us independent, creative thinkers and problem solvers. We had Battle of the Planets, The Bannana Splits, Rentaghost, Mr Benn, The Muppets every Sunday night, and Tiswas Saturday mornings; Bowie, The Stones, Led Zepplin, Pink Floyd, The Sex Pistols, ABBA, Fleetwood Mac, Blondie, Disco and Mowtown; and not forgetting the Rubik's cube! Your turn.

[@dinkyb2000]

Concord 11s are the best

[@antoniokastrocarlisledemel6617]

@@dinkyb2000 i love me some XI's but they hardly ever top the 13 for me.. especially the black and red and black cat 13..i really do love the XI but in alot of ways i love the XII and the much underappreciated XIV more

[@idelevitch]

Most people wouldn't even recognize a Lebron Witness on the street, but you can spot a AJ from far away.

[@JKemp-no1qq]

Most people won't recognize kobe, kd,Currys, or anybody else shoe on the streets either. A.I. that's about it

[@Dontmatter215blahblah]

@@JKemp-no1qq he just wanna dickeat LeBron...

[@mathieuduval7544]

Why would you say a LeBron Witness!!??... you could've just said a LeBron (the flagship models)... i dont think most ppl would recognize a AJ Pro Strong model!

[@edgarayalacruz1510]

Honestly I don’t even think I’ve ever seen LJ shoes.

[@alanlee67]

Is that what his shoes called?

[@advgym]

Perfect! This will join my KZbin Masterpiece Playlist of videos that I will always revisit and that will never leave my rotation!

[@randymayo7463]

Nike and Jordan brand came a long way

[@juan999toys]

The GOAT!

[@KeepItReels]

Amazing, comprehensive, INFOTAINING. BRAVO.

[@Squicx]

I've been getting into shoes more recently starting off with the Jordan and tbh this video was 100000% more entertaining than alla my history classes i've ever taken. Plus I actually learned sumn new

[@wongjoman1227]

Amazing work, thank you🙏 terimakasih 🙏

[@thewaterbearer4582]

It’s simply the design of the show, as well as MJ !!!! It’s a perfect storm !!!!

[@mattnugy]

Great documentary! This was really well done.

[@jojoforson9323]

good doc. Perfect timing with the AIR movie.

[@AusCardDad]

FYI mate, Hakeem Olajuwon also achieved the 200 steal 100 block season in 88-89.

[@zackamania6534]

Hakeem the African Dream. My man Phi Slamma Jamma

[@steveibiza5516]

300

[@1mban3zz]

Man, this video was a treat. I had lots of details that I never knew about Jordan's story and his shoe. You deserve a sub and keep up the good work!

[@Oldskoolbball]

Thanks for the sub!

[@thebiglebisto9066]

❤❤❤ awesome video nice 1!!!

[@srchamb05]

May favorite Jordan’s are the 11s, 13s, 12s, 5s, and 1s in that order 😎😎

[@012buddah9]

4’s, 13’s, 11’s(don’t kill me) 3’s and 8’s in that order

[@jarmiusbowman5533]

Yo he was rocking the 1.5s in the 90s mind blown that sneaker got no love when it came out

[@KevinMorales-ey5zp]

The goat forever timeless

[@user-nw3xc2tk6y]

No chance the shoe would have even got off the ground without Jordan. It only exists because of him, it is his shoe!

[@001sander2]

Just watched the movie AIR so got interested in the history so here I am, great little documentary 💯

[@Captain-CookW.W]

Wish me and u could go back in time and do it again mj forever the goat and mr niki

[@BeautifulLoops]

🔥🔥🔥 video

[@wolverine9049]

I'm not big on Basketball but I am a HUGE sneaker head. Love the Vid man

[@brightntuliart]

great docu, i also enjoyed the Air movie.

[@jtremaine23]

@18:32 Slight correction: There have been 3 players to have 200+ steals and 100+ blocks in a season....MJ (1987 & 1988), Olajuwon (1989) & Pippen (1990). I was thinking there might be someone else but maybe not.

[@Renegade-jk4ux]

Pippen didn’t do it

[@jtremaine23]

@@Renegade-jk4ux He did…he had 211 steals and 101 blocks in the 1990 season.

[@denniseudela411]

In hindsight, Adidas & Converse were already very famous worldwide that time. Nike which was practically not well known at all in the US, and basically unknown worldwide, gave a "mysterious and exciting" vibes. Then being associated with a worthy upcoming NBA Superstar, incredible destiny was placed in "Air" mode motion.

[@curiouslymavismade]

Moral of the story: Jordan reigns supreme.

[@SOULRELIEF22]

But one day, The KING of kings shall appear. ✝️ "Let this mind be in you, which was also in Christ Jesus: Who being in the form of God, thought it not robbery to be equal with God: But made Himself of no reputation, and took upon Him the form of a servant, and was made in the likeness of men: And being found in fashion as a man, He humbled Himself, and became obedient unto death, even the death of the cross. Wherefore God also hath highly exalted Him, and given Him a name which is above every name: That at the name of Jesus every knee should bow, of things in heaven, and things in earth, and things under the earth; And that every tongue should confess that Jesus Christ is Lord, to the glory of God the Father." Philippians 2:5-11! ✝️❤️✝️ JESUS IS RETURNING SOON! HALLELUJAH! ❤️✝️❤️ ST JOHN 3:16! 💞 THE ONLY HOPE for MANKIND is REPENTANCE! THERE IS NO VACCINE FOR SIN.

[@beantownbilli]

🔥

[@swampdrones3903]

THE 4’s ARE MY FAVS

[@hairjordan2620]

You can see highlights in different Jordan's from "Essential Jordan"

[@BicMichuM]

Damn...now thats the goat right there..totally took nike up high

[@kenyontucker6469]

I really enjoyed your video. Newly subscribed.

[@Oldskoolbball]

Awesome! Thank you!

[@camerontyler5565]

I would be a catch like a treasured thing that is behind a decent chance towards strange healings in strategy type suites that would include everything that is behind different phase details that is behind a decent vibe of quota.

[@camerontyler5565]

A valid balance of probable cause is needed to blemish a cooperate look that also is a edge absolute appearance. The same thing is of pursue of the way of which is a good solid venue mood that could possibly be advised or advocate.

[@camerontyler5565]

I've supported and been a thing that is overall a solution of the way of it's channel function improvises that helps projection keep enticing a thing that is involved in area opportunity for momentum and former stimulates.

[@hellcatsfuryfilm]

The league should retire the number 23 #jordan

[@Bird0fPrey7]

This title should be “how Nike became Nike” ¯\_(ツ)_/¯ Jordan brand came after all this. This video is awesome!! But it has the feel of the AJ1-5

[@savel-oe3lx]

My fave is da 20 i think when he was wit Wizards

[@godson8817]

Its Just Cool To Rock Js

[@TETRARCHJeffUnstableFreak]

I wish I could have shoes that sold like Air Jordans

[@ericnalda3191]

I ❤️ Jordan brand. That's pretty cool. The Greatest of all time MJ23😎 👍

[@sportyentrepreneur]

This is one of the best channels I came across so far, it is so informative and interesting to watch!😯 By the way, I have a video on a similar topic on my channel so I now how much effort it takes to make high-quality content.

[@nunyabusiness7927]

A good friend of mine who has known MJ since he was six years old, owns the pair of Jordans in the photo Nike took that became the Jumpman logo. MJ gave them to him in 1985 and he still has them to this day. They're signed by MJ too.

[@Oldskoolbball]

I wonder how much they'd cost today.

[@snapbacks223]

Need a pair of retro 1's banded but they cost so f ing much cost like a arm and leg for them off ebay in my size

[@samorpeterenpretene9184]

I saw Jim Brown turn to Worthy on KCAL9 and say the Jump Man logo isn’t MJ “it’s this man right here Big Game James” About a year or so before Lakers left KCAL9

[@kyryxxgomez7098]

GOAT shoes

[@mathieuduval7544]

Good job dude for the vid!!!..... I'm a huge MJ fan (since 91') and i really do think he's the GOAT but since we're talking about the AIR JORDAN, i also think Tinker is the GOAT, the man is a freaking genius!!! Really dont like the AJ1, the AJ2 is ok that guy did a good job but the AJ3,4,5,6,7,8,9,11,13 and 14 are all works of art!!!

[@dinkyb2000]

Tinker Hatfield is the one who designed all those shoes you mentioned

[@mathieuduval7544]

@@dinkyb2000 Yeah i know dude, thats why i said Tinker is the GOAT!!! I saw the movie AIR last week (great movie btw) but in reality its not MJ that "saved" NIKE its Thinker!!!... and NIKE was doing fine in general, it was the Bball department that was failing.

[@savel-oe3lx]

A.I n MJ got da most recognized shoes Ken Griffey Jr up dere too

[@pedroguimaraes9476]

This is a really really good video !!! Amazing Job !!!

[@josedomingues23]

The Nike Air Ship were banned from the NBA, not the Jordan 1, Jordan had yet to wear and Aj1 in a game at the time of the actual banning... AIR SHIPS WERE BANNED.

[@worldlfree]

Who cares!!!!

[@mikolflamino7968]

lol the commercial at 9:55

[@JWickyJr13]

My god, could you imagine playing a full season in 1's? My feet are bleeding just thinking of that.

[@jhayes8008]

Facts! Which is why they made another 1.5 version of the Jordan 1 that season with a thicker sole. My L&F 1s hurt sometimes when I wear them so I know playing in them were brutal. His last game in the Garden, he played in Chicago 1s and after the game he said his feet were bleeding but he did it for the history and love of the game for the fans! 🐐

[@caps8723]

Wasn’t it the Air Ship that was banned?

[@yourboyg3o818]

Yes

[@renzdealexandria1189]

I love old school basketball. MJ is the real and only one GOAT of basketball

[@A4our]

17:24 mj was too fresh 😤😂

[@cjvaye99]

one thing i always found and still find strange is MJ when he was on the wizards yelled at Rip Hamilton for wearing his shoes saying only champions can wear them...then fast forward a few years later and look at the athletes Jordan brand signs for signature sneakers...Melo, CP3 and Russell Westbrook...signing all the champions right mike?? 😂😂😂

[@mixdown78]

Better than the Movie!

[@SkylineR33mt]

Humble of Michael Jordan to let people play Basketball 🏀 with him #23

[@sunnyhill5119]

😱 Did i hear that correctly....Jordan, who retired 20 plus years ago, shoes are outselling current player LeBron James' shoes? Now that is indeed a GOAT. Greatest Of All Time.🤘💯😲😳😱😱😱

[@michaelairjordan23gaot24]

Michael Air Jordan 23#👑 Greatest ever UNSTOPPABLE Legends Man fly like an Eagles jump48 GOAT NU1 scoring titles10 flu 🤒 game 🔥🔥🔥🔥🐐🐐🏀🏀🥶🦅 🏆🏆🏆🏆🏆🏆72-10 6-0

[@enzojesse7607]

MICHAEL JORDAN THE ONLY GOAT . CHARLES BARKLEY SAID IT BETTER EVERYBODY STILL EATING OFF MICHAEL JORDAN 💯 FACTS 🙏 THANK YOU THIS WAS AWESOME 🙏

[@tubx3805]

One way to measure the greatness of a player is by the volume of shoe sales. Jordan sneakers out sale Lebron and any other player. 😄

[@hairjordan2620]

Pretty sure he outsells all the current stars COMBINED!!!!!

[@Stanimir2909]

36. are tech- monsters ...

[@hairjordan2620]

@@Stanimir2909 what?

[@Stanimir2909]

@@hairjordan2620 Jordan 36 is amazing for playing, a lot of specs inside

[@jtremaine23]

@26:35 Bottom pic...Nike's. Top pic...Mike's. They are likey Nike. 😆

[@joemariedoradogellecanao3587]

The real truth is until now most of the people loves MJ shoes,not only for the shoes its because he is a phenominal player,means the people speaks who is the greatest player eventhough MJ never claim himself as the greatest. You see he already retired for how many years but still his signiture shoes still on top selling compared to those new players have their own signiture shoes. Whats the use of being a top scorer holder if you play is not very convincing and still a lot of controversys and self proclaim as the goat like LJ 😅😅😅

[@-MostHated-]

It was a cool video and well made, but many pertinent things were left out of the presentation. The biggest atrocity may not be mentioning "The Worm" when you referred to the "Bad Boys of Detroit." Or not telling the audience about Nike giving Michael his name back. Yes, they did. They gave him the rights to his name. All they asked was to continue shoes/apparel being made under Nike. They would make the Shoe, and it would be his name and his company. That's how much it was worth. Awesome of Nike to see that. One of the first things Michael did as owner of his name. The very first thing he did was give the people working to make them a raise. That's worth mentioning. That's how much money there was to go around. Another thing that should be said for all those entrepreneurs out there is that Michael Jordan is now considered the father & grandfather of sports marketing for what this branding has done and money generated all from the popularity of an athlete. There was nothing before and nothing like it since.

[@elmascavidal1797]

In my lifetime I’ve only brought like 5 pairs of Authentic Jordan sneakers 👟… a few bootlegs… I am from uptown… 39 years young

[@Oldskoolbball]

cool!

[@dinkyb2000]

uptown chicago or New orleans

[@elmascavidal1797]

@@dinkyb2000 uptown Manhattan wash-heights / dyckman area little DR 🇩🇴🇩🇴

[@juanfranciscosantana4793]

Michael Jordan come closet to being with SPOT -BILT at the time was another athlete a guy named O.J.SIMPSON " he said to the guys at SPOT -BILT ,the kid out of Carolina is the next me ,go get him ,spot - bilt matches nikes's 💰💰offer ,but they could'nt Match the marketing .

[@user-cu6sd3iz7r]

Hey Air Mike #23 I am totally Loyal to your NBA BLACKNESS....I WILL FIGHT FOR YOU!

[@CYCLONE4499]

His story in the make in

[@bryantwilliams6718]

Imagine the most popular shoe in the world being made by adidas...."air adidas"....🥴

[@dontspeak__5930]

still mind blowing how nike signed a rookie

[@bamsinatra4048]

Dude the reason his sneakers sell the way they do is because of the versatility. LeBron’s sneaker is strictly for basketball.

[@savel-oe3lx]

Jordan shoulda jus bought err kid n Chicago s pair of 1s at least n a Starter jacket

[@gartrellliddell3806]

That Olympic Jumpman looked more Ballet to me.. Wouldn’t have worked as well..

[@bryantwilliams6718]

Remy ma doing health insurance commercials, what the heck🤔

[@air23forever35]

Nike Air ship Black/Red is the real banned shoes not the Air Jordan 1 Bred

[@Raysimeon80]

❤when best people on theire field (Sonny Vaccaro & MJ) attract each other by Destiny.. it will become GREATNESS.. NIKE AIR JORDAN..JUST DO IT! ❤!

[@jeffersondancel4246]

"The Basketball Best Athlete"/"60AT", A1R23MJ!🐐👑🐂🏀💪🏆💯😊👍

[@hipking23]

The man's name is patent

[@zidanyellee8706]

Neymar🤙😎

[@ericn8442]

someone explain to me why Nike have to pay for a image logo. Nike already paying the photographer for the job. Doesn't the photo belong to Nike?

[@joeg5642]

the video explained it. he sued because he thought they were using his photo for more than 2 years as their contract said.

[@adrianahmedrifat6840]

Siuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

[@the90smannn79]

That’s my mom 😂

[@devola8167]

Are those my Jordans?

[@erichknodel4334]

Hearing Jordan being described as “Loyal” makes me laugh. Considering I’m from Chicago and know about all the women he ran around with while he was married. But I get what you’re saying

[@luisjunio4700]

#oldskoolbball, #nba, #michaeljordan23, #airjordanbrandsneakers, #thegoatmj23, #blackjesus, ⛹️‍♂️👟🏀🙏🏆🇵🇭👌🏅🌍👍✌️🔥💣🙂💯👑💪😊❤️😁🐐

[@madpuss427]

It was not known as a “Bred” back then

[@alexgomez7914]

Where would Nike be without Michael Jordan. He pretty much made Nike.

[@kaybeeglide]

Jordan didn’t start day one at UNC; check your facts

[@justingeofreycruz2045]

Thank u Nike for MJ23

[@stevehollywood1]

Luka, dude. LOL.

[@michaelmorris6406]

I love Michael Jordan I love Air Jordans. But you said that Magic Johnson and Larry Bird didn't play defense. That is not correct. They both were above-average Defenders. And I think even as one point Larry bird and Magic both led the league in rebounds and steals. At one time. But even if they didn't they were still very good Defender

[@JevonHaynes]

Hi. And I have a pair of the purple Jordans and what a beauty. and comfortable. I'm glad to wear the brand. Thanks, Michael Jordan. Forever a 23 owner. RubMyBuddha09. ❤️

[@briant.3001]

I was with you until you said the Jordan 1 was banned, you did all that research making this video you didn't do it justice. The Air Ship was the shoe that got banned NOT the Jordan 1. He never even played a NBA game in the ⚫️ and Red Colorway, the one photo of him in them was the Dunk Contest.

[@qs4177]

Hmm, Steve Prefontaine anyone anyone ???!

[@Mister__Jey]

The biggest mistake adidas has ever made