How A Kid With $0 Created Nike

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The story of Nike - this Nike documentary tells the history of Nike, starting with Nike founder Phil Knight first imagining the idea of importing Japanese running shoes. We’ll look at the struggles Phil had building his company, dealing with suppliers, and handing controversies Nike was involved in. We’ll also look at how Nike started out as Blue Ribbon Sports, but why they changed their name and brand to Nike. We’ll even cover Nike’s IPO and selling their shares on the stock market. There’s plenty of entrepreneurial lessons and marketing strategies in this inspiring business success story - but as with any big company, there’s also a darker side. This MagnatesMedia mini movie aims to cover the full story of Nike, the rise of Phil Knight’s business empire.
It all began while working on an assignment to invent a new business. On a piece of paper Phil Knight wrote: "Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?" You see, Phil had noticed how two Japanese camera companies, Nikon and Canon, had replaced German cameras in the market which used to be more dominant, and he wondered if the same thing could happen with running shoes. Now at the time, two German companies, Adidas and Puma were the leading running shoe brands in America, and they had a very strong hold of the market. But Phil Knight had heard the Japanese were experimenting with some new shoe designs, and he also knew that it would be cheaper to produce shoes in Japan as well. So Phil got extremely invested in this assignment for his business class, and genuinely started to believe there was a great business opportunity here to import Japanese shoes into the American market. But when Phil presented this to the class, nobody else seemed to see it that way. He even told some of his friends about the idea, but none of them seemed to pay much attention either. Of course, if Phil did want to actually pursue this idea himself, he knew how difficult it would be. He didn’t know anyone in Japan to reach out to, and he knew absolutely nothing about importing Japanese shoes, or even how to sell them in America for that matter. So, could he really just do it? #Nike #Business #documentary #entrepreneur #business #entrepreneurship #company #magnates
00:00 Prologue
00:19 Chapter 1: Finding Purpose
02:45 Chapter 2: A Trip To The Future
06:40 Chapter 3: One Becomes Two
09:12 Chapter 4: Blue Ribbon
12:19 Thanks To Shopify
13:21 Chapter 5: Betrayal
18:00 Chapter 6: Don't Get Angry, Get Even
22:25 Chapter 7: Nike vs The Government
25:40 Chapter 8: Going Public
27:39 Please Subscribe to MagnatesMedia
27:58 Chapter 9: The Dark Truth
31:05 Chapter 10: Turning Controversy Into Millions
33:47 Watch Next From MagnatesMedia
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Get started with Shopify for FREE: shopify.co.uk/magnatesmedia Btw guys, I’ve got some big projects in the works, so please feel free to turn on notifications if you wanna make sure KZbin shows you them! 🔔 Thanks for your support! 🙏

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❤️❤️

[@mrherobrine_15]

sus

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Thank you for listening to me

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Great 👍work again 😇my brother 🙏keep up ☝all your good and hard work to 👌from the flobfella1👑b36🙏

[@dame.c]

love the designs of the shoes when you transition into a new chapter where did u get them?

[@cowl6867]

Honestly the best part of the story was the employee's parents who gave everything they had to help the company and wanted nothing in return. Only to then become millionaires

[@MaestroDonn]

w parents

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I Jumped With Joy Love It!1❤️

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Ikkkrrr that made me cry rn….cause nobody would do something like that but they did

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That was the dumbest thing they could've done but they got lucky.

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@@verxw74 8k back then its like 500k today, so really really poor returns on their investment

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How does this channel release oscar worthy level documentaries for free? One of the best documentary channels on youtube rn.

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Its not free, ada and sponsored content you just dont pay for it with money instead you pay with time

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Well because they get paid from ad revenue and sponsordeals. But I agree its great

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Honestly he's really, really good..

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@@RafaelSilva-gl4zv don't you pay with time in paid documentaries as well lol?

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Every family has that one person who will break the family's financial struggle, I hope you become the one 😊

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[@MiquelVZLA]

The part when the parents that donated their life savings to the company realized they just made 1.6m dollars was actually so beautiful, I can't imagine the face of the parents after getting that much money just by donating 8k dollars to a company they just wanted to save...

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I genuinely feel like I'm watching a Netflix documentary everytime I watch your videos

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Within 6 hours!

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Way better than Netflix. To the point and not unnecessary & painfully drawn out

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I think they are better than Netflix

[@bathappy9844]

Same

[@ahumanjustbeing2466]

Tubi has better documentaries than Netflix

[@moublini2418]

You missed a thing. After three years Nike went public, they reached out to the lady that originally made the logo and gave her a huge compensation for her work (500 shares of the company at that time), diamond rings made of gold with the swoosh and chocolate swooshes.

[@navinnavin2498]

Is that women ur granny or relative

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@@navinnavin2498 kinda

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blows my mind evreytime i hear it

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I was hoping they hooked her up

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thats so cool haha

[@nenesibanda4171]

As a business person myself, starting from absolutely nothing. I appreciate this channel and mostly the success stories of these reputable companies and brands.

[@LeoBlight]

Phil Knight didn’t start from absolutely nothing! His parents helped him and he also had access to capital at his local bank!

[@WezWesley]

He also went to Stanford... STANFORD.

[@randomblackwoman]

You got this!

[@Bwilli1990]

@@LeoBlight who cares? he still worked hard.

[@LeoBlight]

@@Bwilli1990 it’s important that we know this truth because it lets people know that the road will be much different when you don’t have the proper access to the same type of resources he did!

[@BullsEyeStories]

Great video! I have read Phil Knight's memoir ("Shoe Dog") and it's clear that he was (and still is) really passionate about running. He essentially founded Nike out of his desire to create the perfect running shoe for himself. The rest, as they say, is history. :)

[@magicpython8473]

It’s mind blowing how one of the most famous and recognizable logos in the world only costed $35

[@Dingoh]

she also got 500 shares

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​@@Dingoh and chocolate

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Yep 👍

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And then you hear about the companies paying millions of dollars to make logos

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İt, s mind blowing how one Of the most famous and recognizable logos in the world only costed $35

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Just found your channel in the last few days and I can't stop watching. You really found your niche and are quickly mastering it. These are epic!

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bot

[@JoeyJ1984]

@@ooledcoda Not the first time I've been called that. First time on youtube though.

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@@JoeyJ1984 ah I thought you were one of those comment bots, I'm deeply sorry man, have a great one

[@alassansaine]

Fantastic documentary

[@arinze7684]

$35 to create a Nike logo, wow I bet she wished she asked for more.

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Большинство из нас терпит неудачу, из-за этого монстра, называемого страхом, все, что нам нужно для комфортной жизни, находится на стороне порядка страха 😨

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I’m pretty sure she’s making A LOT now. Imagine putting “creator of the Nike logo” in your Resume. Tho I still think she deserves a lot more, I guess this is a nice silver lining

[@Athithan_2000]

Had she asked for more, he would’ve asked someone else to do it for cheaper.

[@akshayviswanath6649]

She got stock options in nike share which she still holds

[@temitopeoyeyemi899]

I couldn't stop watching this ... I didn't skip it one-bit SOOOOOOOO much to learn than sitting in an MBA class

[@muhammedhmh]

I'm from Sri Lanka where we have quite a few Nike factories and innovation centers around. To say the least production of NIKE and similar branded goods in this part of the world have changed people lives to a great extent. Working conditions of these factories are great nowadays. These factory employees are given transport, buffet type food(not fancy), education for their children, insurance and great career growth. If I' not mistaken after these scandals reported in early 2000s NIKE and similar brand introduce some of the strict compliance policies which resulted in above effective changes. Still these trade partnerships bring in huge chunk of foreign revenue to the country, enabling a country ruined by political cartel to survive.

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How many factories and do they only make Nike ?

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Iv been on KZbin for years and it's been several years since iv got hooked to watching one channel during my free time. Thank you for your attention grabbing videos

[@dutchy1121]

I like how you, unlike some other documentary/history channels, pay attention to detail, showing the Asics logo for the Tiger shoes is spot on, that is exactly what it was back in the day. Memories.....

[@nicxl3035]

Dude. If the Japanese businessmen had the internet, Nike would have never existed 😢

[@Sam-ky7si]

But wouldn't Nike also have internet too ?

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Nike wouldn't need them too.

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Your channel is PHENOMENAL! I literally binge on these episodes. The amount of research and production must be staggering. This is by far one of the best channel in the YTsphere. Thank you for all you do!

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I love your videos bro. Ever since I got YT premium, I’ve been searching for podcasts and mini docs to listen to while at work and your videos by far are my favorite. They’re informative and addicting and one of my favorite parts is that you can watch the video and enjoy the content or just shut the phone off and listen to it like a podcast. A lot of docs rely on visuals to help them communicate their points but with you, you do a great job of visualizing what your talking about with just your words. Meaning I could just listen to the video without having to watch it but if I wanted to, I could. Great for people like me who work and can’t watch their screens

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These videos have probably the best editing and descriptions that I’ve ever seen on KZbin. Amazing videos.

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Who?

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@@oda4766 tupac

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he didn't change shit lol

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dude was walking with 10 kilos of gold on his neck lol

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Huge follower of your channel. The quality in script and narration is superb. I throw one of your videos up every morning at 5:30am for my daily walks. It’s much more entertaining and engaging than my current list of podcasts. Can’t wait for the next one!

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Coooooooooooooooool

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While wearing a pair of Nike for your walks? 😉😉

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Why is this better than a Netflix Documentary.

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Your content and the way you deliver it is excellent. Thanks for another good one

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Man this channels needs to hit 1 million its been a long time coming

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I ain't skipping the ads, i can't contribute directly to your effort but atleast i could do this. 😊 Love your content ❤️❤️

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I watch all these documentaries and they are truly brilliant. Thank you for putting then out for people to see🙏🏻🙏🏻🙏🏻

[@sajid_official]

Loving these magnificenct case studies. Thanks for making the deep researches. Keep them coming!

[@TweakLyon]

Phils confidence is out of this world 😅 really inspiring

[@jlx7921]

The way phil had no idea to do anything in life to building world's biggest sports shoe brand is amazing and it gives hope to someone like me who has no goal in life and just living a hope this is the best KZbin channel I've found this year keep up with the great works MagnatesMedia

[@imahappycamper2022]

Fun fact, most people don't realize that the owners of Puma and Adidas are actually brothers. During world war 2 they made shells and tanks for the German military, one brother supported the Nazis the other didn't and this caused a family rift and apparently the 2 brothers went the rest of their lives without ever speaking again.

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which company was the brother that supported the nazis?

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@@logangster0 good question

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​@logangster483 They were bith members of the Nazi party

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This biography videos are SO INSPIRING!! And well done!!

[@balazsdomjan7541]

One of the most incredible entrepreneurial stories in history. After already having read Shoe Dog, this video was a pleasure to watch. Thank you!

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Honestly this channel deserves millions of subs!!

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Yes! Way better than Jake Tran

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@@tensinkano6888 jake is not even above average, magnates media is the highest quality channel on yt imo

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Me too

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26 min in I'm tearing up, such a story, superb documentary

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This is some crazy editing man. I have watched like 20 videos in less than a week. This proves your content is top notch+❤❤❤

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This guy never fails to impress!

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These videos you create are amazing. The stories you tell about a dollar and a dream are very inspiring. They might not all have happy ending but there’s so much wisdom and hope that people can get from them.

[@mickythemack4558]

This was the best documentary I've seen for a while! I was so invested in it I even thought the sponsored advert was part of the documentary when he said and what Phil didn't have was the Internet then went into a vid on Internet business I literally thought it was part of it

[@Gamerdad902]

I recently read Phil Knight's memoire "Shoe Dog", and as I watched this I felt like I was reading it again. Great content. I love how you make videos.

[@isaintthepoet3426]

Thank you for these videos, here in Africa Malawi, the year is 2023 but I feel like I can do everything. I feel like there is nothing that can stop a person but One of my friends told me "I find greatness in simplicity" Bro man I wouldn't get it then but I get it now. To be happy you don't need a lot as you think..

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In South Africa, Potchefstroom to be specific, Blue Ribbon is a HUGE company that bakes and sells bread 😊

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The quality of your content is so high class. Nothing on streaming services compares. You are a hero and a g

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Your videos are really good!! Your editing also makes understanding things super easy! You make them interesting that even when I click off for some reason, I have to come back later to finish the video!!

[@bicyclist2]

In the documentary "Capitalism A Love Story", filmmaker Michael Moore asked Phil Knight if he would fly with him to his shoe factories in China. He repeatedly declined. It seems that Capitalists have never wanted their exploitation to be exposed. Great documentary. Believe it or not, the only sneaker or "running shoe" made in the US, is New Balance. Thank you.

[@areksoo]

One thing not mentioned with the lawsuit was the design of the Mexico sneaker (later renamed Cortez) and that Nike had plans to produce the same sneaker, but under the Nike brand. This was an interesting case because while the shoe design and sales were originally Onitsuka Tiger, it was Bill Bowerman who made a lot of improvements to the shoe. At the end, the courts decided that both sides got to produce the shoe and Nike got to keep the Cortez name.

[@Sam-ky7si]

May I ask why the name Cortez and what made Nike's version better or different? Thanks

[@Shay416]

@@Sam-ky7si I don't remember the details but basically Nike was being Petty. Cortez is the name of the person who came in and slaughtered all the ppl (their competitors) wearing a pair right now lol

[@Sam-ky7si]

@@Shay416 OK great thanks for info ! Shoe history is fascinating :-) blessings 🙏

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This channel is super undervalued. Top quality and content mate.

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This page is my favorite it keeps motivating me, started a business recently as a result of the influence on this page

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Glad I found your channel. I feel like I'm watching a movie and unlike other documentaries I'm on the edge of my seat. Great job.

[@ceciland18]

This was an amazing story. I stopped wearing Nike for the longest time however, after seeing this, I will gladly go back to them. They really need to throw you something for this mini doc. It was amazing. I was on the edge of my seat the whole time.

[@theocook9370]

man didnt see the cheap labor part at the end lmao

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OK HOLY. i watched this channel a really long time ago and its insane to see how far you've come on youtube

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Imo this is the sweet spot length & depth for your videos... very insightful!

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The fact that you spent so much time researching this video and it’s free is absolutely amazing thanks for the free high quality content

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Quality John 🔥🔥👌

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I have subscribed to many BUT you are the first ONE I turned on ALL notifications...KEEP up the GOOD work....Thank you very much for your HARD work.

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Thank you for creating this channel! I needed to come across this for some pick me up motivation!

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That speech was real and helped me realize how important leadership is!!

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I wouldn't argue that before in the time of innovation, that is to say: so many opportunities in terms of original concept ideas, was hard to kickstart, with a little self-confidence one can come a long way but none of these things matter as much as actually having a high-quality idea as an improvement for instance on an already existing product or what's even better is to have an original idea for a product based on the gap in the market which in the times of old, it seems the world was full of. Improving on already existing ideas can be done even today when the gaps of original ideas already for a huge part have been filled, all be it probably a bit difficult because already probably all the major companies in their respective fields have departments for this.

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This guy upload well-edited 30 minutes videos for past few days makes me wonder how he did all of this.

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How is he going to stanford and traveling around the world with 0$?

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Watched about 10 of your videos and can't get enough of them, and i can't tell why:D

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I just been binge watching this channel while working love it keep up the good work

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Thanks bro for all the hard work that you put in to make this type of amazing documentary. I always wait for your videos eagerly ❤ love your work 😍

[@Jack-kz4nb]

26:24 I feel happy for them, investing everything and in return getting more than you could of asked for.

[@JH-oj8sc]

Honestly, one of my dreams is this guy showcasing my business like this.

[@anastasiashaydullina1033]

Wow! Goosebumps! Such a story, such a teller! Thank you thank you thank you!!!

[@MsClaudiaDuran]

I bought a copy of Shoe Dog at an airport bookstore. Absolutely loved it! A must read for any entrepreneur.

[@Sam-ky7si]

Is book about Nike ?

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As a person who watched you from the beginning of your channel I'm glad to see how far you've come.......This is pure quality

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this editing is 🔥🔥🔥

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Very helpful and addictive documentaries.

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ABSOLUTELY GODDAMN LOVE EACH AND EVERY ONE OF YOUR VIDS! STEVE JOBS AND APPLE NEXT MAYBE?

[@Niko-cb5xc]

Phil nothing but genius He didnt sit thinking it's difficult he simply try

[@whatsup4616]

I’ve read Phil’s book on how he started and your story is spot on. 👍 Really enjoyed the book as it has more depth obviously…

[@thorodeus1]

again another masterpiece! Would love to see a video on Marvel and Lego someday

[@Blessed2XS]

So Nike became Nike by distributing Asics, and then became Nike by actually making Nike.

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I just discovered this channel and it’s so good and now I’m glued to it and I feel like i know much more

[@slash7303]

Just found this channel amazing videos cant stop watching them.

[@malusinkungwana5743]

I thought you said $0

[@AsianFoodNerd]

👟I recommend the book Shoe Dog: A Memoir by the Creator of Nike Book by Phil Knight

[@Sam-ky7si]

What are 10 ideas you liked most about Shoe Dog ?

[@d_k4395]

Is there a podcast? If not, I would love for these to be. Great work!

[@moderntrends.]

So for this is my go to channel on KZbin. Kudos!

[@1stfeather]

I used to buy Nike everything but stopped a decade or so ago because of quality. The shoes fell apart or the air cushion would leak letting water in & making that awful sound. Great vid like always 👌

[@LG-ro5le]

Same with modern day adidas

[@stevebaker2890]

💯

[@moomsquad8705]

Man great doc! Awesome actually, but god I hope the girl who designed the swoosh got what she deserved! I mean it’s iconic and recognised globally

[@janedi4691]

Woow all your videos are made with such great editing and captivating story telling!

[@alessandropizzocaro7506]

Another amazing video. Well done, your content is too good!

[@pixiyfinancial5496]

Hi man, can someone tell me what editing software he uses?

[@markarca6360]

It was named first "Blue Ribbon Sports" (who invented the soles using a waffle iron), later named Nike after the Greek goddess of victory.

[@terranceburgess9170]

Goddess of slave labor

[@markarca6360]

@@terranceburgess9170 Somewhere in Xinjiang, China? 🇨🇳

[@mrsweatycheeks7150]

This channel by far has the most valuable information, keep it up

[@yolopolotyur]

Hey magnates if you read this I love your documentaries about companies please please please make more content for me to watch!