Inside Adele's Messy '30' Era

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The behind the scenes messiness of Adele’s most critically praised work ‘30’
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[@honestboy]

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[@us3r1625]

I will definitely be getting that!

[@saranexie7809]

Not trying to be rude but why does she look so old? Her wrinkles aren't normal for someone of her age

[@kultw1837]

Tysm for upgrading your narration’s quality. Your voice is so good and the ideas you have are absolutely on point. Glad to see the channel grow, you are probably my favourite pop culture commentator 🥰

[@Orchid_1026]

Adele is 34 now and she is going to sing about topics that are in her life like all artists do. If you are younger and feel like you can't relate to divorce or being a parent, then only listen to people very close to your age range. You'll be missing out on some great music though. In addition, Adele's music has always appealed to older people. Even my mom who is in her 60's likes Adele and she usually doesn't like the popular music out today. That is why she sells so many units, everyone buys her stuff not just folx under 25. Regardless, this wasn't her best album for me either. Touring is very, very hard on artists physically and vocally. But it is where they make the most money. The residency would be a great alternative for her since she is in one place and she can probably have her son with her. Adele will be fine because....well she's Adele.

[@indica666_]

A lot of younger people liked her album though what are you talking about?

[@niccole3542]

I am under 30 and 25.I have been listening to Adele since her second album.Even if I can't relate to most of the material on her albums,I still enjoy them.Also folks is already an inclusive term you don't need to use an x for it.

[@Orchid_1026]

@@indica666_ There are comments below from some people under 30 saying they couldn't relate. If you are not one of those people, why exactly are you offended?

[@Orchid_1026]

@@niccole3542 So then enjoy it, no one is stopping you. I can use whatever terms I please you don't have to like it.

[@REDnBLACKnRED]

It is completely okay for people to express their grief in the fact that one of the artists they loved doesn't produce relatable material anymore. Taylor Swift is 32 and Lady Gaga 36 (using their example since they're some of the only other comparably big artists out there), but their music still appeals to the audiences they started out with. Their music has matured too. Folklore and Evermore are nothing like Speak Now. A Star is Born soundtrack is a far cry from The Fame Monster, but the themes the music deals with are quite universal. So age really has nothing to do with it. Of course as an artist Adele has every right to make music about whatever she pleases, and clearly she still manages to sell. But as audiences, we all have a right to feel a bit sad that her subject matter isn't as wide appealing anymore, there's nothing wrong with that, and there's no reason to be mad about people expressing that.

[@gloomy6379]

I feel that 30 is for people who are older divorced, have children because they can relate to this, unlike someone like you songs that we can all relate to. But that doesn't mean 30 is bad album

[@lauringrace1389]

Right.

[@lennon7511]

My momis a divorced amd has 2 kids (14 and 31) and she hatws 30 lmao

[@Diego-gg1rc]

Relatability should not matter discussing the greatness of an album

[@Nonyah123]

@@Diego-gg1rc albums are great because they're relatable

[@Diego-gg1rc]

@@Nonyah123 that’s not true, I also relate to a lot of music, but as an average person it shouldn’t matter if you relate or not, for example you could write a song with lame execution, and be so relatable, and maybe you may like it for that, but doesn’t take away the fact the song is shit, and the same with albums, take Spur for example, it’s relatable for me and many other people, and it’s more like able bc of that, but that’s not what makes Sour good, it’s perfect lyrics and sometimes instrumentals. If you only like relatable music then you do you, but relateability doesn’t take away the fact if it’s good or bad

[@Night-Shade.]

Idk what people are about. 30 is a phenomenal album. I don't have to relate to everything or anything. The music and stories she's telling are incredible. Personally I liked it way more than 25. The only problem is that it's not being promoted which is the hugest mistake.

[@Alexis-dq5ko]

I completely agree!! People are saying that they can’t relate to it or that it’s not as good as her previous stuff, but I completely disagree. If you truly listen to the lyrics, they are some of the most personal, raw, and relatable ones out there. Songs like Hold On, Love is a Game, Cry Your Heart Out, and The concept of Woman Like Me are applicable to so many life scenarios. It’s just crazy how people think this is her worst project thus far because that couldn’t be further from the truth.

[@Night-Shade.]

@@Alexis-dq5ko Well said! I love how Adele experimented with new sounds & wasn't afraid to be vulnerable in her lyrics. People are missing out honestly.

[@russyp]

I agree

[@justinejustice_league1857]

Facts!! We can't just be in the moment and enjoy anything, anymore. We are in the age of ME and only ME. If something doesn't represent ME then it is automatically written off as offensive

[@Aiibh]

@@Alexis-dq5ko well i mean i liked 30 more than 19. But people are allowed to not like it or are allowed to express disappointment over it.

[@joshtrye3353]

She is not promoting the album. She's back in her cave for almost 7 years, again. 😭

[@joshtrye3353]

Tbh I really like the album. The first time I heard it I wasn't the biggest fan, but it grew on me, and now I really appreciate her lyrics and the production of the album. The problem is that many songs are 5 or more minutes long, making the song so difficult to promote on radios. 'Can I Get It' is one track that will work, I guess.

[@disskraht7878]

@@joshtrye3353 how is that a problem? Back then before the streaming era songs often times used to be that long. I like Adele for following this tradition and caring for the music instead of being a money forced sheep like a lot of musicians these days.

[@donkeykong3628]

@@disskraht7878 because the songs are slow and therefore get boring when they're so long

[@disskraht7878]

@@donkeykong3628 slow and long songs equal boring? That's false. Maybe it's like that for you, AND EVEN ME, but there are a lot of people who like long ballads.

[@donkeykong3628]

@@disskraht7878 well clearly I was talking about my own opinions? Given how successful 30 was, many people loved it how it was. But it was an utterly boring album for me

[@drakehollie414]

I think the problem with the Vegas residency is that the dates were too early. Had she scheduled it for the summer, she and her team could’ve had more time to get everything ready and make sure the production was the way she wanted it to be.

[@miss_bougie6653]

I think they wanted to latch onto the lead single hype, while it was still hot and on the charts which makes a lot of sense since the summer calendar will crowded with other big acts. The design/production team couldn’t execute the logistics unfortunately.

[@drakehollie414]

@@miss_bougie6653 Yeah I can see why they chose to do that but at the same time, I doubt that if Easy on Me died down in hype, people would lose interest in seeing her like, come on, it's Adele, who wouldn't want to go see her in concert?

[@t_ylr]

Everybody cancels concerts sometimes, but now she has a reputation for it. It also doesn't help that it's coming after the pandemic and the girls are ready to go outside again lol.

[@AndromanKaya]

Oh how I wish the pandemic was over lol

[@andtea4558]

Huh? What do you mean by after the pandemic? We still in one 😂 Everybody still spreading that shit. Y’all are just over it so yall are not following instructions. So at this point, people are like fuck it since the numbers aren’t going down anytime soon.. especially since there isn’t no PROPER mandates for prevention. No offense though , I’m gonna be one of those people that will be flocking outside in the summer as well lol.. but yeah the pandemic is far from over.

[@Nonyah123]

@@AndromanKaya it's over. It's no longer a 'pandemic', covid is just something we live with, like the flu.

[@bc7846]

This is much bigger than that. She literally cost her most loyal fans THOUSANDS of dollars and wasted their vacation time and is not refunding their money.. this tainted her image pretty bad.

[@t_ylr]

Yall are right. It's not over I just mean that this year everybody's back to going out and stuff

[@mariusarrondell286]

To be honestly,30 is not a bad album but it did not had a big impact like her previous releases. It happends to every artist some albums are not big as the previous releases. Some people come back so long that people don't have time to wait that long. The album only attracks to older people but not for the younger generation. She canels the pain into hits and she makes slow,broken relationships type of music,that is what she is knowned for and i don't think there is anything wrong with that. But when you're not doing a tour,there have to be good reason .

[@TheBest6431]

The 4th album curse hahaha

[@asktheglutenfreechef3072]

@@TheBest6431 fourth album curse is 10 week lead single and best selling album of the year?

[@TheBest6431]

@@asktheglutenfreechef3072 i mean i dont know u tell me i dont pay much attention to adele i just see people saying it did not hit like her previous albums

[@toannguyenuc2568]

@@asktheglutenfreechef3072 it tanked so hard on the bb200, literally her weakest album, 10 weeks lead single because of the hype of 6 years waiting, the album sales is weak by now, vinyl sales and streaming are even worst

[@braianorce]

I'm 21 and I love this album so much

[@AmirHK-if7in]

My biggest problem at the moment is that she isn't doing anything for the album (not just residency). No promotion in the last 3 months. It's a great album and deserves more. She's back in her cave for another 5 years I guess.

[@rxmiii_]

That's the thing: with or without promotion, it still hits Billboard's Top 100 and gains more attention and promotion through her fans, more than you'd think

[@Broadwayriah]

@@rxmiii_ yes but Adele’s live appearances was as highly anticipated as the album was and Amir is highlighting how he was expecting to hear more from Adele

[@chukwunonsoudeh8079]

Great album? I don't think so.

[@AmirHK-if7in]

@@chukwunonsoudeh8079 omfg we are in 2022 and you guys still talk about music from an objective perspective like you have made a song in your life. MUSIC IS SUBJECTIVE put this in your brain. If you didn't like it, cool keep leaving your life cause I don't wanna hear the music opinion of someone who hasn't touched a piano in his life.

[@rxmiii_]

@@AmirHK-if7in couldn't have said it better 😌

[@melissaelyse]

she reminds me of Enya, doesn’t do a crazy amount of promotion, the music sells itself, and they both sell a lot of physical copies of music- maybe because they both have older audiences. They also are both very private people and take long breaks between albums.

[@sinovuyojacobs4754]

30 is too mature for me... I'm not that hurt and depressed, I'm only 25 and 25 is still my favorite album by her... I can relate to it, every song..... 😌

[@Nonyah123]

It's less to do with her age and more to do with her experience post divorce. Compare what Beyonce, Katy Perry and Nikki were releasing at 30 and you'll see what I mean

[@animezae]

@@Nonyah123 exactly

[@aguti7920]

maybe you will releate to 30 in a few years

[@Bruno-rm4zq]

it will come. when i was 25 i have the same kind of perspective

[@mavrickhentsibayan395]

You will relate to 30 when you are 30. 25 was released when I was 21, I didn’t relate to it until I was approaching 25. Million years ago was a song that represented my quarter life crisis. The lyrics “I am so mad I’m getting old it make me reckless” in the song When we were young really spoke to me during my quarter life crisis back then. So maybe 30 would be more relatable to those who experience what she experienced during that age.

[@michaelmcd8325]

30 isn't for everyone like 19,21 & 25, it's intended for more mature listeners

[@Aiibh]

The type of music you listen isn't based on maturity my guy. People just have preferences.

[@michaelmcd8325]

@@Aiibh It can be based on maturity tho to understand it more and stuff, do u think a 3 year old could listen to 30 and relate to it? No, but someone with a higher level of maturity can

[@Aiibh]

@@michaelmcd8325 what music would a three year old listen to in the first place? Cocomelon probably.

[@michaelmcd8325]

@@Aiibh ya, not '30', and mature listeners wouldn't rly listen to Cocomelon, point proven

[@realfrankiegrande]

@@michaelmcd8325 i used to be three and i definitely could have

[@nathanielross]

I had already traveled to Las Vegas from Boston for the opening night of her residency when she canceled. A few things I'd like to add: in addition to taking off work and paying flight and hotel costs, we were required to be vaccinated AND have a negative covid test taken within 48 hours of the show. A self-test was not allowed. Rumor has it (😉) that Caesars was going to offer testing onsite, but there was no mention of this on the website and none of the employees I spoke with had any idea if that was true. I was only aware because of the many reddit threads created by other people going to her show wondering the same thing. I had 3 testing sites cancel on me and scrambled to find another testing site in Vegas the day before the show. Keep in mind this was at the peak of the omicron surge and demand for testing was crazy. The anxiety of whether I would lose my money if I couldn't find a test or tested positive was through the roof so it was a massive relief when I tested negative. I found out she canceled immediately after I got my results. Yeah, she facetimed with some fans at her pop-up shop outside the Colosseum and gave away free merch (small stuff, nothing big or worth much), but there was no official communication from her or her team that that was happening. Without knowing that was happening, why would I show up at the venue when the show is canceled? To beg her to change her mind? lol. Of course not. I found something else to do to enjoy my limited vacation time. I hate Vegas and would have never gone there for any other reason, especially not in January. I did not get to facetime with Adele, I was not offered to have my flight or hotel paid for, and there has been no official word on what the game plan is from her or her team since. The original refund window in early February was only extended after fans demanded an extension because we hadn't even been given new dates yet. That's Ticketmaster. People who bought tickets on StubHub are not eligible for a refund unless she officially cancels, but if she reschedules, they can only sell their tickets which are probably worth significantly less because people aren't willing to risk her canceling again. With all the hoops and hurdles required to attend this destination concert, the stakes were significantly higher than if she was coming to my city and canceled. Word on the street is that she's aiming for July in a new venue twice the size. July is only two months away and not enough time to know if we can afford to go again and a venue twice the size is not the same intimate experience we were sold. I'm not rich, but I'm incredibly lucky to be privileged enough that I could probably afford to go again, but for others, this was their first vacation in years and they went all out because it's Adele. The fact that it's been almost 4 months with no official word is not okay, especially for those of us who were already in town when she canceled.

[@TCt83067695]

That is terrible. Sorry you had to go through all that. PS I loved the pun lol

[@Songs-lr4wt]

This is why Celine is the queen. She performed the same day her dad died, and same day, her mom died. Because she doesn't cancel her shows last minute. Both videos are on the youtube. Even when her husband died, she came back to stage on the scheduled dates....within a month

[@andrewgarfield9898]

I’m just so tired of hearing Easy on Me play on the radio 24/7. It has made me HATE the song and kinda turned me off from Adele altogether. It doesn’t matter what station this song is ALWAYS playing and it’s the only song from her catalog that does. Also her songs have a very similar formula that it’s gotten boring at this point

[@lamikiminach9503]

This album was literally the most experimental (for Adele) and the least formulaic in her whole catalog lol. Easy on me isn’t my fav either but there’s other great tracks.

[@joshtrye3353]

@@lamikiminach9503 Same, I really like 'I Drink Wine', 'To Be Loved', 'Love Is A Game', 'Hold On'. Easy On Me was the best single election, I guess, but there're many other tracks that are way better than EOM.

[@wildnfearless9840]

It's made me hate her too

[@Solo-vh9fm]

@@lamikiminach9503 yeah exactly. It has her first songs with samples (Oh My God, Strangers by Nature, etc), her first song with pitch altering (Cry Your Heart Out), her first long songs (Love Is A Game) among other things

[@samadkin3823]

Lmao what? 30 is her most different work. Yall just wanna call everything weak and boring these days.

[@sari9645]

I don’t know a single song off 30 besides “easy on me” and I didn’t even like that song 😭 Love Adele’s past stuff tho

[@samadkin3823]

If you don't know about it, then listen to the album. it has some great songs. Don't judge the album only based on the lead single.

[@udb1987]

@@samadkin3823 I gave that album multiple listens. It was not great. Yebba's album was much better.

[@samadkin3823]

@@udb1987 well that's your taste and I respect it. I truly believe that above a certain level of quality (which I think this album definitely had) music becomes heavily subjective. I relate to the lyrics that she's talking abt (bc I've been in that situation) but another person might not. I love how personal the album is. In my humble opinion, it's her second best album behind 21.

[@husamelzien5738]

Honestly I think it comes down to three things: 1. She rolled it out on all platforms at once including streaming which was something that she held off on with 25 and that (couple with the industry changing in the 6 years between releases) is why the sales were high but not as high as 25 or 21. 2. People soured when it was revealed she backed up all the vinyl factories and caused a scandal. 3. The cancellation of Vegas was not good if she’s not promoting the album in other avenues.

[@asktheglutenfreechef3072]

Adele is a global icon and it really doesn’t matter. The fans will continue to Stan her next release. Next case

[@ryann_connors17]

Well reason why she cancelled the show was the equipment was coming in on the day of the show but she didn’t see it till until it was coming and she wanted a prove everything just to make sure it was good show. She said this in the graham Norton show

[@poetickiller]

Just not true the album has been ready since 2021…she said this herself. The vinyls were already being processed. The pandemic stopped it. Around the time of her snl show; she was supposed to start her era.

[@E01234]

So from a fan’s perspective, I saw her residency online, booked it immediately because I’m thinking (this is a once in a lifetime opportunity holy crap ADELE). I booked my flight/hotel AT Caesars (non refundable even after paying for insurance). A month later, she posts the video on twitter and I’m some things aren’t adding up. The rumor about not liking the set is probably true based on the people that live and work on Vegas saying the same thing. Luckily, I was able to get a refund on my ticket and baby a trip to Vegas is still fun! But, I definitely won’t spend my time and money on her anymore. If a song plays in a store or something, I’ll give it a listen, but I won’t be streaming anything. Mainly because canceling (sure, things happen), habitual canceling, and the fact that people were FLYING INTO Vegas and already there when that video dropped….that would have actually pissed me off. Thanks for coming to my TedTalk.

[@Solo-vh9fm]

I had the same experience with Lady Gaga when she cancelled her Joanne dates (it wasn’t the first time I had attempted to see her either but it was the first time I paid non-refundable booking and delivery fees and had to pay for postage). The difference is Gaga had a somewhat reasonable excuse

[@watchyourmouth6105]

I feel like Adele gets away with things other artists would get dragged for (at least by Americans, ppl from the UK might feel different).

[@anisanurraudah8383]

@@watchyourmouth6105 Taylor gets dragged all the time for singing too much about her exes when she only has about 30% of break up songs while the rest of 70% talking about fame, cancer, bullying, friendship, mental illness, family, pandemic, etc. Adele whole discographies revolves only around love and heartbreak. Enough said.

[@JPLEYONKO4]

@@anisanurraudah8383 we're not talking about discographies here, we're talking about activities (concerts and performances)

[@kenzieaarons5609]

@@JPLEYONKO4 the comment above said “Adele gets away with things other artists would get dragged for” and that person gave a supporting example of something adele does that other artists, Taylor in this case, gets dragged for. Their comment was on topic and in reply to the comment directly above.

[@christangarraway3716]

I think Adele is a severe introvert at heart. The pressures of excellence probably weighs extremely heavy on her especially living in an era where it only takes one mistake to blow it. She always needs to recharge, and to me, that’s ok. Her contribution is already legendary. If a sabbatical is what she needs to remain top tier so be it. We’d miss her, but she always comes back with heartfelt hits.

[@roxyjay5571]

Im 33 and i can relate to 30. Some of those songs were like therapy for me, deep and sad and honest and beautiful all at once. LOVE and have grown with Adele since 19 ❤

[@danrgn5078]

Imo Adele lost a bit of passion for this job. This era felt so forced, you only need to watch some of her latest interviews to see that she’s over it. She’s had very little interest in promoting, hitting #1, making videos or touring (hence the very unprofessional cancellation). It’s like she was pressured and dragged kicking and screaming by both her label and fans to make more music and switch to public profile mode again. So the album came out (as it was overdue), she made two videos out of it, did a couple of interviews here and there, showed up at the Brits and yeah that’s it… She gave the fans what they needed and now all she wants to do is go back to her normal/ordinary life with her son and partner, you can just tell… So whether you like it or not, she’ll disappear for another decade 🤣 and that’s fine. These celebrities are people just like me and you and their mental health is as important as ours.

[@Heytno]

@Adele 😂

[@deadchannel5811]

Regardless, still she got another 10 week number one hit out of “30”!

[@Heytno]

@@deadchannel5811 sure she does but that wasn’t my point🤣

[@Ash_jade25]

I don’t know why people in the comments are talking about her album? That’s not what this videos about it’s about the “era” surrounding the album, he just went a little more into depth about her tours as well. He never said the album was bad just that the era surrounding it was messy.

[@nix3081]

The comments talking about how this beautiful album doesn’t relate to younger audiences but my 16 year old self really connected to this album. The emotion and truth behind every word in her album, you just can’t disconnect from the intimacy she has created.

[@janny9820]

Absolutely agree. I’m young myself and it’s my favorite album from her.

[@lucasessman1910]

Exactly what I thought too man. I’m 21 though, but after my first adult breakup this album hit so hard. I don’t get how people can’t find something in that album

[@nix3081]

@@janny9820 It’s my favorite too!! Definitely 30 and 25 are my top 2

[@nix3081]

@@lucasessman1910 right!! Mine was just a messy breakup and the songs “Love Is A Game” and “I Drink Wine” hit hard! 😭 and there’s definitely a lot of variety in this album too

[@ronlevovitz7088]

I'm 54 years old, happily married with two adult children. I appreciate that Adele wrote 30 largely to express her feelings on what was going on in her life but that doesn't mean I am going to listen to it again. The songs are too long and drawn out and the emotions too raw, and that's not what I look for when I listen to music. This makes me sad because I consider 21 one of the greatest albums of all time.

[@AXFN_]

A lot of artists don’t enjoy touring. They simply don’t have the option not to do so, because it would leaving too much money on the table and it’s usually their bread and butter 🍞 🧈

[@againstthepods4316]

she eats healthy and exercise now. i dont think she can have bread.

[@littlerocker121314]

@@againstthepods4316 LOL what?! 😂😂

[@littlerocker121314]

I understand a lot about the music industry and get that money is in touring not the music. However, I don’t understand why they rush tours the artist do 2-3 concerts in a week in 2-3 different cities. Looking at they’re schedules make me tired why can’t they pace themselves a little bit more through the week?

[@AXFN_]

@@littlerocker121314 I worked in music publishing, never saw the touring side. But it’s their job to pack as many shows in and pick the right venue sizes that they believe the artist will sell out. I’m always fascinated by that part. The data they gather to say *Artist X can sell 5,000 tickets in this city and artists Y can sell 50,000*. Either ways, the analysis will be done the ensure the maximum ticket sales and the artist will live out of a suitcase for years. Oh and they’re expected to still record new music and do public appearances. I can see why some artists would burn out or turn to drugs or alcohol to cope. They usually will leave room to add extra dates if there’s extra demand. And obviously if tickets sales are poor, shows will be cancelled - they’ll always make up a lie why it was cancelled, they’ll never say it was bc of sales bc that’s bad optics when everybody needs to believe your artist is in demand in order to continue their success. I’ve actually heard heartbreaking stories of artists finishing tours in debt because they didn’t recoup the cost. I personally can’t think of anything more soul-destroying than doing all that work and losing money.

[@Mugholdingwizard]

@@againstthepods4316 "Bread" is slang for money love 😭

[@maya66110]

If I'm being honest 30 the album didn't do it for me, there are some good songs but in general it's pretty lackluster especially since us fans have been waiting for more than 6 six years for new music and the way Adele handled her vegas residency thus far wasn't it

[@aiaimonkey9085]

The whole era was mishandled, but truth is Columbia was expecting another 21 or 25 size smashed, but you can't keep banking on the past especially in an era where Adele has always been such an anomaly.

[@Aquarius_Judge]

This is the perfect example for “high expectations - harsh disappointments”

[@allennss]

Would’ve loved if the whole issue on her mass vinyl production was also discussed in this video. It’s such an interesting talk point.

[@timmy841212]

This!

[@Laura-vl6db]

I don’t think Adele should tour, especially because she doesn’t enjoy it, is not committed and deeply inconsiderate. I don’t think Adele is a bad person, but she needs to do what she enjoys and avoid touring. She can still be a big artist or plan beforehand and not announce things until she feels ready and everything looks good. She also appears to be a bit of a perfectionist and that’s okay, but nothing will ever be 100% perfect.

[@bluedalia1114]

Or she doesn't to expose as mediocre overrated singer .Beyonce and Mj are the most perfectionist artists but still give you show

[@dontbemad6460]

@Adele lol there are some artists that enjoy touring

[@Laura-vl6db]

@@bluedalia1114 Not everyone who has talent are necessarily skilled at all facets of entertainment. Adele is definitely for a more mature audience. She is very good with vocals and she has a powerful voice. She does extremely well without having to do tours or do these weird promotions. She is also a steadfast, timid yet mature woman. If you ever saw an Adele interview, she’s very firm , stubborn and has a dominant person. She doesn’t strike me as a woman who can easily switch roles (I.e. Beyoncé to Sasha Fierce). She knows herself and she sticks to what she knows. I don’t think she’s overrated because her ballets are good. But her talent is her voice, not her looks (Kim K),, her performances (MJ), controversy or even her lifestyle (influencers). Just her voice. And that’s good because she can sing. But I think she should give her fans a little more. She’s a private woman and you rarely see Adele in anything besides her music videos. She shouldn’t have to tour if she doesn’t want to, but I think she should give her fans a little more, whatever connecting with her fans looks like to her.

[@bluedalia1114]

@@Laura-vl6db adele is c singer

[@turnerfaughn338]

Has anyone else noticed that 30's billboard top 100 chart history is similar to 25's? Hello and Easy On Me both charted at 1 for 10 weeks, When We Were Young and Oh My God started out strong, then dropped, then came higher, then fell off. I'm hoping 30's next single does decent kind of how Send My Love did on 25.

[@toannguyenuc2568]

but on bb200, 30 is doing worse, it's in a much lower place than Taylor Swift re-recording, surprise released and 3 years old albums

[@brentthompson1607]

@@toannguyenuc2568 its not doing worse. Adele has more pure sales, but lacks streaming because her fan base is mostly older people who don't use Spotify. I never understood this comparison of Taylor Swift and Adele, completely different artists and rollout and target demographics.

[@TCt83067695]

I love this kind of analysis

[@kaylabey]

is there going to be another single? i thought she went ghost again

[@turnerfaughn338]

@@kaylabey I feel she will release another one after hyde

[@tatertoot02]

30 wasn’t her biggest album but that how she wanted it to be. This was a really personal album to her and I don’t think she wanted it to be as commercial as “25” bc she didn’t do a lot promo after the album release unlike 25. I think we can all agree 30 was no means a “flop” tho, it was the best selling female album in a single year since her own 25. I personally think 30 is her most versatile and lyrically best album, so give it a listen if you haven’t already.

[@lowroar5127]

I agree. Not everything has to be commercial, viral or a massive success to be good, and I think she was always aware of that when putting 30 out. Specially after having so much success with previous works.

[@joeagger]

30 has some gems, but she really blundered the promotional campaign 🤦🏻‍♂️ Easy on Me is the worst song on the album imo, I Drink Wine or Cry Your Heart Out would’ve been way more interesting as the lead. Oh My God is a perfect second single, but it feels like she immediately abandoned it after the video was released… a shame since it kinda had hit written all over it. it does feel like she’s just over it all, which is also a shame considering she could have a massive and appealing era if she’d just reinvent herself a bit

[@nyways7192]

Idw is my fav

[@joeagger]

@@nyways7192 I Drink Wine is so good! it’s exactly the kind of ballad i love to hear from her. a bit funny, self-deprecating, Elton Johnesque, timeless melody… To Be Loved as well, but that’s not exactly single material

[@schleich13ilyan78]

Oh My God is the worst song on this album… it sounds like a 2016 radio song but I agree with you Cry your heart out should have been the lead !

[@joeagger]

@@schleich13ilyan78 idk… i think the melody is pretty much pop perfection, could’ve used slightly more timeless production though i will say

[@nyways7192]

@@joeagger omg yes, i love tbl too I drink wine, to be loved and can i get it are my top 3. I don't love cry your heart out but it's not a bad song.

[@Jawvis]

I thought the album was beautiful. It truly helps you to dissect your own trauma in what you’ve been through. You don’t have to be a parent to relate to “My Little Love” when I listened to that song I saw myself as the child instead of the parent and it helped me realize that my parents had no idea what they were doing and were just doing what they thought was best and it helped me to realize I needed to forgive. Music is how you interpret it. “Hold On” helped me to realize that I need to be proud of where I’m at right now and In time I will continue to heal” No song has to mean exactly what the artist wrote. And honestly the internet really needs to understand that not EVERY piece of content released by artist and influencers are meant specifically for them. She did not dedicate that album specifically to y’all lol

[@isaacortiz4617]

She needs to change her formula.She's getting boring

[@Jawvis]

@@isaacortiz4617 I can see how she can seem a little boring, but I truly don’t think she cares. She seems to hate the spotlight anyway so I think she purposely tries to appeal to very few ppl nowadays. But who knows lol

[@lucasessman1910]

THIS

[@lucasessman1910]

Your comment makes me so happy and I feel seen lmao. Took the train of thought right outta my head

[@baritone9799]

I’ve come to the realization that Adele doesn’t actually defines her music as “ ERA , or some type drastic changes of singing, outfits etc…” like most artists or Pop girls do. She just makes music that resonates with herself. She writes them , sings them and then if she likes them , she’ll sell them to the public.

[@perryjones7771]

“To Be Loved” is that song and she won’t even sing it live. Time to resurrect Whitney Houston and her sing it then!

[@Sttephy30]

Whitney was worked to death, let her rest.

[@perryjones7771]

@@Sttephy30 right🥺 it’s sad we won’t hear the greatest singer of all time again

[@perryjones7771]

@@soso-mx8nb I hope they do her justice this time around

[@emilykolb9908]

Adele said 30 won’t fit everyone and is def for older souls and full of bigger topics that she went through around the time… I love the album and love Adele being Adele always🥰❤️ never want her to make music for anyone besides herself😌☺️

[@Jeremy-wp4yh]

The fact that Adele doesn't need features speaks volumes. Her voice alone sells.

[@elroe327]

I hate that now this cancellation will affect her future show roll out in a way. Which is rightfully justified cause no matter how i think about it cancelling a show 24 hrs prior unless some tragic incident happened is so unprofessional and in some kind of way it showed how disconnected she actually is with her fans to some level. First of all why were they even still working on the production aspect of the show 24 hrs prior to the actual show happening?? By that point they should've been doing soundchecks, and maybe even dress rehearsals. I cant imagine being in the same situation of those fans if my fav artists just flat-out canceled the show i was going.

[@gigirants]

As someone who bought those tickets, I at first felt sympathetic about her canceling. I gave her at face value, but then when they gave you the option of "get a refund OR just wait until we know what date" but had no timeline...I felt icky. THEN, she was partying like crazy in Vegas, there were so many videos and pictures of that. THEN, when the stage was said to not be ready, but the shops being gorgeously decorated...I lost my trust in her. I love Adele, well I did, but this has made me lose interest in ever seeing her. No future dates, no updates, no thanks.

[@litgirlablaze3432]

I’m a very occasional Adele listener but I really enjoyed her OMG song on the new album, it’s probably because it is diff from most of her stuff tho.

[@JohnDeDominicano]

Not to be mean, I love Adele, But I hope that the music industry pushes a Black woman like the music industry did Adele. During the 90s you had Performers like Whitney Houston, Mariah Carey and Toni Braxton (along with Celine Dion) rule ballads and sell millions of records globally. Now in today's industry it seems like Black female performers are erased and if they exist, there are few and they are oversexualized and are marginalized to just being "Urban" artists because they are Black considering the Black Women are the foundation to every genre of music from Rock to Country music (a Black woman did create Rock music). White America has wrongfully stolen and white washed every genre of music from African Americans and because the music industry is ran by white men, Black artists are depicted in a negative manner while white artists are given more recognition, sell more, get more awards and have the opportunity to perform any genre including Hip Hop and RNB after stealing Rock, Country and every genre from African Americans. The fact that Pop simply means popular and white artists are associated with being Pop is sad. The 2010s decade even til this day has only had Beyonce and Rihanna and now somewhat Doja Cat as the only Black female performers, but even they are wrongfully portrayed, oversexualized and not recognized for their work. Rihanna is the top selling artist of the 21st century and has the most #1 hits within the 21st century and no one regards that. Rihanna should've been artist of the 2010s decade and the racist and sexist music industry did not even award her. Rihanna, Beyonce and Doja Cat are Pop stars but are also relegated to being Urban artists because they are Black. The music industry has ruled in favor of white female performers since the start of the 2010s: Adele, Taylor Swift, Ariana Grande, Lady Gaga, Katy Perry, Myley Cyrus, Camilla Cabello, Dua Lipa, Billie Ellish, Now Olivia Rodrigo. Black women can sing their behinds off and in my opinion are the best singers on the planet. Plus no music genre in America from Rock to Country music to EDM to Hip Hop would exist without the Black Woman. Additonally Black women have created so many trends in the music industry (if not all) Hopefully the racial and sexist dymanmics of the music industry will change for Black women in the near future.

[@kl5433]

i totally agree. there are so many black women who have what it takes and more. i listen to a vocalist like Ayoni and am maddened by the fact that she’s getting passed over for white girls singing in husky tones (with improper technique) using the same five riffs and runs over and over again. listen to Ayoni if u don’t! she’s the type of pioneering pop artist the world needs right now.

[@UngiftedRoses]

@@indoorplant2392 Back at ya

[@hughw2377]

music will never be as good as the 90s era and that's the sad truth

[@darnellmajor9016]

Johnathon at the end of the day the music business is what it is, a BUSINESS........the reason white artists tend to override black artists (even in the same style/genre) is because their BRANDS are much stronger and far-reaching.

[@cyn341]

this comment needs to be pinned, you SPILLED 👏🏽

[@bernlin2000]

My mom has always been a huge fan, and she just didn't care for "Easy On Me", it was perhaps too shy for the first single, Adele seemed to think she had to apologize for something (too long between records), even the title didn't reflect her age by the time it was released (she was already 33). It's a good effort, but she's not the "new kid in town" and I think it shows with this album.

[@zanetapenny8388]

Her titles never reflect her age at time of release, they reflect her age at the time she starts writing the album. She wasn't 25 when 25 came out, wasn't 21 when 21 came out, etc.

[@Sevrl]

@@zanetapenny8388 EXACTLY

[@andytran1603]

It seems like after she dropped the video for Oh My God, she just completely abandoned the whole project. She should drop the video for I Drink Wine and then continue to promote the album.

[@sukilui33]

She went Hollywood and left professionalism at the door, I grew up with her and she's now non relatable. Her opening her concert shop while at the same time cancelling her performances says it all. Many people lost money on travel and hotel bookings and some were on the plane or already arrived for it. She said at the time she would reschedule and tell her fans asap. Still waiting. Well enough to fly over for a award at the Brits though.

[@eiffel108]

I’m afraid that the long hiatus method isn’t working for her anymore, the streaming era is all about consistency if she chooses to use the same method for her next album that would almost certainly be her last huge era

[@MiguelA7X411]

Isn’t it interesting how with the pop divas when they hit their late 20s early 30s they start releasing “flop” albums as the people love to say, like when they debute in their late teens or early 20s they are huge! of course get labeled as the new “_insert artist here_” and they make it to their 3rd/4th album and all of sudden are now considered flops and the audience has moved on to the younger artists. But my point is it’s usually always the 3rd or 4th album 🤔

[@anisanurraudah8383]

Taylor Swift: *I can't relate yuh!*

[@adity4patil]

@@anisanurraudah8383 she is a timeless queen!! 15 yrs of career and still going STRONG

[@anisanurraudah8383]

@@adity4patil true babe

[@jeaninae9304]

Taylor is a non factor in Europe. Her latest albums had no hits. Without her us sales she would be nothing, lol.

[@adity4patil]

@@jeaninae9304 1. Hits don't define the entire quality of an artist 2. USA is not the only country in the world and Europe is not the only continent in the world 3. Folklore and evermore are for people who appreciate artistry, it's not a commercial pop album. Folklore was the Album of The Year of 2020! And hits?😂 Folkore was the best selling album of 2020, so get your facts checked before speaking.

[@ev1802]

Can we talk about her vinyl not selling, and caused major delays for Doja, Lil Nas and Tyler The Creator’s vinyl pressings

[@ev1802]

@@jimbob2427 I know, thus the delays

[@callumsinclair2562]

That narrative has been debunked so many times. Adele waited the necessary time and pushed her album back to make sure they go the pressing done. She didn’t cause a backlog, there is already a shortage (there’s only a handful of pressing factories in the world)

[@anisanurraudah8383]

And Taylor Swift's Red TV vinyls also. I searched everywhere but its all sold out meanwhile there are a bunch of 30 vinyls sitting around the corner everytime i go. Ugh!

[@callumsinclair2562]

@@anisanurraudah8383 where are you looking? Red (TV) LP’s are sitting on the shelf’s everywhere in my city, nobody is buying them

[@David-mp1pc]

@@anisanurraudah8383 ifpi and soundscan states that your accusations of her vinyls not selling are false. professionals in music sales words will always trump the words of bitter stans

[@kate1kate]

The album is great, but I completely forgot about it.

[@gernocchio]

Same

[@yvonnetengen158]

She's taking for granted that she still is able to sell records. Get it together girl!!

[@litgirlablaze3432]

Yaaass Honest! Love to see your channel getting sponsored by a company like the VPN ones! Get 👏🏽it👏🏽!! you deserve it!

[@erinmangata1876]

adele makes music for moms tbh but she’s still incredible

[@AmirHK-if7in]

Just because 30 is a mature album about divorce doesn't mean her entire music is for moms. I'm 22 and I enjoyed it

[@stephcurry8725]

Idk man I’m 15 and rlly enjoyed it, but I mean my mom did bring me into her music when I was younger, and moms do need music too

[@stephcurry8725]

I’d rather my mom blast Adele rather than Cardi b, last summer was traumatizing 🥲

[@yourtypicalinternetcommenter11]

what’s wrong with Moms. We all have Moms and most of us either are Moms or will be Moms one day. What’s up with the Mom’s hate on the internet

[@niccole3542]

@@yourtypicalinternetcommenter11 No one is hating on moms.

[@marajcentral00]

What i've realized, since 2018 to now, anticipation has overshadowed the actual release of any project released musically! Not all but majority! You cannot lie that most mainstream artists that has released within that timeframe has either be caught up with drama, detouring the appreciation for the actual project at hand or the anticipation doesn't align with the released music! Prime examples: Ariana Grande's Positions , Nicki Minaj' Queen , Adele's 30 , Jack Harlow's Come Home , Megan Thee Stallion's Good News & many many more!

[@marajcentral00]

I feel like THE GP are expecting artists to provide something that gives them a sense of the past or older hits that give them that feeling of nostalgia. Dealing with a global pandemic, everyone has become out of tune and want that sense of peace that older music gave them and truth be told, most mainstream artists has outgrown that way of artistry..

[@Glub2]

I haven’t been on a real vacation where I actually left my state in years and years, can’t afford to. So if I did choose to go somewhere like vegas it’d be for the most important/meaningful/life-changing artist that I’ve discovered and it would eat up all the money I’ve saved. To be canceled on 1 day in advance would probably ruin my entire year mentally and financially. I really feel beyond awful for people who experience tragic disappointment like that, Adele surely isn’t the first to do that and won’t be the last. I know shit happens so I’m not gonna place blame on an artist for something that I don’t know the details about, but my understanding doesn’t change the fact that buying tickets for shows that are very far away from where you live seems really risky to me…. I’ve seen artists cancel last minute too many times.

[@KANEEENAK]

I agree with you. when she said "the shows not ready", in her instagram video; that could mean she's just unhappy with it & to HER it's not ready.

[@sikhaumishell9430]

30 is forgettable, it doesn't have the long lasting effect her previous Albums had

[@keaton_]

The single just…didn’t do it for me. Ultimately, the album seemed jumbled and uninteresting to me. I was so surprised it ended up such a disappointment, and I wonder if she just needs to take her money and retire - only to come back for the occasional fun legacy tour.

[@joshtrye3353]

Heyo- Something similar happened to me (and to so much people), but, the more I listened to it, the lyrics made sense and the production too. In case u wanna, just give it another try, it'll be better. If not, it's fine. Music is subjective. 💟

[@Sttephy30]

Damn... Retire after only 4 albums? Lmfao.

[@lauringrace1389]

Adele retiring? U must be outta mind.

[@lauringrace1389]

Oh My God is a good one.

[@AmirHK-if7in]

30 wasn't a disappointment. Is was the most sold album of the year. Adele never cared that much at money and her career isn't even close to end.

[@AmirHK-if7in]

I love how most people in the comments are talking about the quality of the album when the video is not even about that. It's about the Vegas residency. 30 was objectively a great album.

[@aguti7920]

I think Adele released this album as a very private story she wanted to tell. Maybe this is the reason she isn't promoting at all. About Vegas, I think the way the communicate it wasn't good, because there is still no update...

[@nikmariealex]

I didn't even realize 30 came out...

[@ash3878]

vai hablando

[@josenavarro8159]

30 is the only Adele album I own. I had to buy it after I heard Oh My God, Hold On and Love Is A Game. Amazing album.

[@joshtrye3353]

U've just described me 💟

[@ARlANACAREY]

i like her hits but that’s about it, she’s just a very boring artist

[@AmirHK-if7in]

I love how most people in the comments are talking about the quality of the album when the video is not even about that. It's about the Vegas residency. 30 was a great album.

[@BEEYSE]

30 is the album that represents the millennial who grew up with Adele. She said it in an interview, that the album was a representation of the millennial going through their 30s. It's also the "Saturn return" album, so yes it's going to talk about real life topics like divorce, children, and new love. etc.

[@brandongatsheni]

The album was barely genuine, she's become a popstar and 30 was just money grab....the promotions, all those interviews, live shows....the songs themselves are empty, yet have emotional reference...people got it, hence it doesn't have the same impact.....she's never promoted anything this much, even 19...30 was just a fail.

[@letBIGGIErest]

30 is an album for older folks. It doesn't have the innovation, rigor, and creativity that younger people look for, and not because it's a ballad album. Lana Del Rey's albums are essentially all ballads but the production and lyrics always speak to the pop market's largest audience: young people. I'm not saying it's a bad album, it's just kind of. . . there. The songs are good, but not groundbreaking. The only memorable songs in my opinion are My Little Love, Woman Like Me, and To Be Loved (which the youtube performance she posted was better than the album version in my opinion). The problem with Adele's brand is that she's a hermit while simultaneously trying to be relatable and normal. That may have worked in the beginning of her career. But when you're partying with famous folks in court side seats in begins to wear off. It's honestly kind of depressing when you see someone as private as Adele crying to her iPhone camera about cancelling her vegas show. Why take 6 years off for this? I don't think the show is coming back. The show was supposed to run from january to april and it's already may. If it was truly postponed for this year we would have heard about a new date by now.

[@sarahh.mohamed]

I had the same concerns. Her release pattern I find to also be slightly ‘selfish’. I get taking an album takes time, but does it really need 5 years 🫣. I’m a huge fan of Adele, and her music was some of the first music I ever listened to and truly found solace in the lyrics. I also loved her because of her wit and humour, her relatability and down to earth attitude. But like you said, it’s really wearing off lmao. Every time you hear about her, it’s because she’s either spotted somewhere really posh or she’s dolled up on the court side with her fiancé (despite the fact she dons a HUGE diamond ring, she won’t confirm the proposal- again, it all seems so odd and slightly attention seeking) The Vegas show is a genuine concern. I had tickets booked and I was fully ready to fly in from the UK to see her perform once I had sat my final exams, but then she cancels it the night before, and doesn’t speak of it for 6-7 months?? I haven’t been able to get a refund on the plane tickets I had booked and it’s all a mess. I hope her and her team sort it out ASAP.

[@jeaninae9304]

@@ellieg91 exactly, lana could only wish to sell like 30 during her last eras

[@Mugholdingwizard]

Yet there’s al lot of people under 30 who are childless and unmarried that still relate and listen to this song to this day. You’re talking bs 😂

[@sarahh.mohamed]

@Adele yeah that makes sense and is fine, but how do you explain the cancellation of her residency so last minute and yet no rescheduled dates released? For 5 months? Lmao

[@isaacroot5459]

I didn’t like this album. Pretty forgettable, I thought. I miss 21 where every song was iconic and so strong and huge and will be remembered. This was a bunch of songs you would never play unless playing the album

[@rubycitalaksana5254]

30 is just a good album, not as big as her previous work. Her streaming number is just high on the beginning of release date, which is ok bcs the tracks are so boring. The theme of the album is just the same heartbreak girl but with divorce extra. No bop song on the album. It makes her discography is flat and doesn't has versatility. Disappointed for 6 years of waiting. We need new sound.

[@mercuryyoung9206]

I just wouldn’t tour. I’ve always said that if I became a musical artist, I wouldn’t do tours. A performance here or there at events and stuff, but long tours no. I’ve never been against this since I don’t believe a lot of artist really enjoy tours as much as we believe.

[@jessejameslatimer8686]

Her music is always depressing.. beautiful voice but always the same subjects… heartbreak I prefer Mariah, big voice (in her prime), and mix of songs, vibes, and moods.

[@bluedalia1114]

Adele is c singer

[@bluedalia1114]

@Adele she is c singer lol not A star vocalists like Aretha Whitney Mariah Beyonce

[@OGseoulite]

You don’t have to “relate” to an album in order to see that it’s great

[@alyssalindsay976]

I didn't realize her canceling tours went back to when she first started . I know somebody who actually saw her during the 19 era,lol

[@swavnasahoo711]

Authentic work doesn't really have to be relatable, neither do I expect it to be. The music and the depth of lyrics is just something I wont relate to when I am 20, but can surely appreciate. The target audience of this album are not the instagram creators, they are the lowkey peeps. So if the buzz isnt created, doesn't mean it is flop.

[@Buzz0Killington]

She’s basically the new Lauryn Hill. Buy tickets at your own risk. 🤷🏽‍♂️

[@Buzz0Killington]

@Adele there’s a difference between making a few mistakes and cancelling several whole ass shows for a man. She doesn’t enjoy or take live performances seriously, which is fine, just stop booking them.

[@kamophalatse3933]

I honestly don't think if an artist doesn't want to tour is bad or maybe unprofessional many artists have rarely gone on tour like Kate Bush and Mariah Carey early in her career it can be strenuous on a person and it's really not a good environment mentally for some

[@aimstar11]

It such a shame cause the songs she records aren't made for touring (hence all the vocal issues even AFTER the surgery!) so I get that. I found it strange that she said she HAS to have a baby on a timeframe - ah...it doesn't always work that way!

[@hillarybruce2893]

I'm not her fan but 30 is not it

[@lamikiminach9503]

Her second best album

[@prettyfrog4176]

Idk if it just me but i never wanted to attend an Adele show i somehow assumed it would be boring and full of momswho "dislike todays pop music" though i love her music I would choose a Katy Perry or Britney spears las Vegas show over an Adele show anytime

[@zanetapenny8388]

This comment is full of anti-mom comments. What's up with that? Why is appealing to moms considering a bad thing now?

[@kaisarnatanael2405]

Well some people said the same thing when reputation by Taylor came out, but later many people starts appreciating the art.

[@lbell9695]

she's a perfectionist and a control freak and can't handle people not meeting to her standards and struggles with adapting. This is why she hates concerts and cancels them - she gets way too stressed and can't handle things not going through her vision.

[@bluedalia1114]

Or she is overrated c singer and mediocre

[@NicoCollinsOfficial]

She announced the date and time for the pre-sale to buy tickets to her residency, and then at 3 PM on the scheduled date, it didn’t work and they sent out an email hours after saying they had to reschedule it to the next day, after so many people I knew took of work JUST to get into the queue. The next day it did work and I was able to get through. I got 5th row tickets for my birthday - you could literally see the tickets flying off of the seating chart in real time it was crazy. I don’t think I’ve ever been more bummed about a tour cancellation in my life :( I just hope she’s okay and that she actually does reschedule it instead of just calling it off altogether, which I fear she might do given her touring track record. I knew she was always fickle with touring, but I never expected her to legit can the whole thing when it was egregiously promoted for months 💀

[@JustTRodriguez]

I feel like she was more focus on relationship (not that's anything wrong with that) and doing quick interviews to promote the first single and then boom she want away

[@jessicawalton4690]

I haven’t heard that much after 21 honestly but hometown glory is still one of my favourites

[@BroJo676]

I normally have a pretty good ear when it comes to music but I've always failed to comprehend the strong engouement around Adele. There are stronger and more emotive singersongwriters out there than her but she comes back with almost always the same type of music with little to no change to break records. I'm genuinely happy for her but I always fail to see how special she is.

[@martizoz]

I think the reason people love her so much (including me) is because of her strong personality and her powerful voice. The fact that she does similar things every time is not necessarily a bad thing, if she likes doing these type of song and if people love it so much, why does she have to change anything ?

[@BroJo676]

@@squeallymaniac I grew up on Taylor Swift music from my preteen years to young adult life. So I have. Avery good knowledge of her entire discography and her songwriting skills are no joke. And most importantly, the years have given Taylor Swift the time and space to mature in the way she expresses herself, her emotions, and tells her story. Furthermore, Taylor Swift has dabbled in different genres, exploring the different ways each music genre helps her elaborate her ballad-driven songs with more successes than failures. Homegirl was primarily country, then successfully segued into country pop, then indie-inspired pop, then synthpop, and more recently folk (I won't be taking about Reputation and Lover which I detest beyond human comprehension). This is something Adele has never done and is pretty much likely to never do in the future. But just like one commentator said, this isn't necessarily a bad thing.

[@BroJo676]

@@martizoz Adele not changing isn't necessarily a bad thing. My issue is just that I fail to see artistic growth from her part (and I've listened to every si gle album of hers, except for the latest one and it was excruciating to me). I'm just personally really excited whenever an artist does something unexpected after given themselves room enough and time enough to understand, learn, and master lanes they weren't initially known for. It just shows courage and risk-taking abilities. Many artists through the years have always done that with people liking their endeavor. But yes, other artists not choosing this route is fine too.

[@martizoz]

@@BroJo676 Of course ! And I totally understand. It just depends on what we like after all (:

[@BroJo676]

@@martizoz Great we can have a civil conversation, not necessarily agreeing with each other but ultimately understanding where each other actually comes from.

[@lukesays2018]

Adele is an amazing singer and probably (most certaintly) a good person, but 30 didn’t do the Tsunami everyone was expecting, like it had a big big start but now, without any promo of any type it’s free falling. idk what happened with vegas, but whatever, she needs to learn to adapt to streaming or her album will lack longevity

[@nestormartingranero7221]

it's so sad that she released an album after so many years and just disappeared again. Easy on me was a good way to start the era, then she should have released the music video for "Oh My God" the same day as the album release, that way she would have secured a debut with 1M copies, then I Drink Wine and Can I Get It should have been the next singles.

[@sikhaumishell9430]

The only song I know from Adele 30 album is "Easy on Me"

[@odynobodie]

I loved 30 even tho I am not the target audience, I feel like Adele just isn’t the performer/touring type. She values her privacy and prefers to stay out of the limelight and it’s completely understandable, but her and her team should at least be more communicative when it comes to cancelling cuz she performs once in a blue moon!

[@Onoitsbroko]

30 is such a beautiful album. It's my favorite by her. I know she said she would never release To Be Loved as a single as it is too personal for her, but that song to me is the best of her career. It's so raw and heartfelt and a bonifide hit. Her vocals are insane on that song. I'm still hoping that one day she will release it.

[@Philipp19967]

Girl just release your third single. What are you waiting for? 😭 You already performed I drink Wine at the Brits. Just record a video, promote it a bit and done. Why is she so slow with single releases. 30 was a hit anyways. 4 million sales is more than any other popgirl. Except Taylor

[@sea1tie1]

I just don't understand how 30, one of the biggest albums of the last 6 months, had only two singles. Easy On Me was huge, and rightfully so, but after that I saw literally no promo for the other single(s). We know that Adele doesnt need an upbeat dance song to be a hit, literally any one of her ballads would do very well on the charts with enough promo.

[@ApolosXV]

imo, "30" has some of her most powerful and unique songs "To Be Loved", "Hold On",, Woman Like Me" competing with some in "21", but the album does feel different, for me, it felt like a book, with a preface, introduction, body, conclusion and epilogue, which can be hard to swallow at first. Also, I think she would "save" this era a bit, if she released a music video for "To Be Loved", that way even though she won't perform the song there'd be a awesome powerful video to the song that could be repeated for ever....like I Will Always Love hehe

[@beingzombievstheworld]

How is she so popular

[@joshtrye3353]

Coz she's talented

[@babyyloverk2565]

She’s a white woman who can hold a tune so they gas her up bc they are plenty of black women with her voice there’s nothing special about Adele

[@karzymimi42]

Coz she’s white

[@armancole2781]

I see a lot of people here saying the problem with 30 is that it’s for her older audience…..ironically the older audience from what I’ve seen disliked it the most. On Facebook (the bulk of her older audience), it was a very mixed reception and they did not like the production at all as it’s not traditional Adele. I work with a lot of older women and many are Adele fans who was obsessed with ‘21’ & ‘25’ however 90% of them did not care for her new album and only liked “Easy On Me”. This album may be her most critically acclaimed but from what I’ve seen it’s by far her least liked album of her career thus far. I personally think it killed her hype

[@rileymartin2202]

If you understand the lyrics of all songs they’re brilliant oh my god , my little love , I drink wine and to be loved are incredible and the others are still brilliant

[@thatrainyboy1670]

is it bad that im 14 and relate + listen to the album every week 😭😭😭😭

[@lbell9695]

you're going through your angsty, emo phase lmao

[@nix3081]

I’m 16 and the same 😭

[@melissa_1678]

Me too😭

[@joshuahcraig7585]

I’ve loved Adele since ‘19’, but after she canceled two concerts (years apart) that I had tickets to see, I won’t bother seeing her live again - not even a residency 😔

[@asktheglutenfreechef3072]

I disagree Honest, EOM is the most commercially friendly song on the album and the clear lead single which is why it was no 1 for 10 consecutive weeks

[@GoalHornGeek]

She said that over Covid, she actually really wanted to tour again with the release of 30, but she said it didn’t make sense to release in 2021 and then not tour until 2023. She said her son liked it when she toured and wants to do it again. She said she won’t do it this time around, but maybe when she comes back again.

[@cairo3336]

As a 22-year-old, I can't relate to the 30 era. I'd say the 19 and 21 album has relatability since she wrote those songs when she was 19 and 21. However, I love listening to it 30, and I believe she did very well since it was very personal due to her going through a divorce. She is a legend!

[@PSL_Lover2024]

I just remember in 2017 she came to my city on her tour. I wanted to see her so bad but the cheapest tix were around $500. She was even coming on my birthday! I was gutted, but I didn't want to spend over $1,000 just to see her.

[@desmondho8264]

I am 24 but I can definitely resonate with 30, which is by far my most favorite Adele's work.