The Teen Who Went from Making $1.25 / Hour to Inventing Costco

To potentially win a Tesla Model S Plaid and support a great cause go to www.omaze.com/hook
Costco is one of the largest retailers in the world - worth an estimated $137 billion.
It's been reported that members could find better deals at Costco than on Amazon - 80% of the time - and that its Kirkland products can be compared to high-quality brands as opposed to regular ones.
Building such an empire that grew to having 55 million members in 11 countries was no easy feat. It all started with a business lawyer-turned-retail genius and his protégée - a grocery bagger earning $1.25 an hour - and would have crumbled if it wasn’t for a plane being forced into an emergency landing after being struck by lightning.
This is the inspiring story of Costco.
Sources:
Costco/Kirkland
www.businessinsider.com/meet-...
financialpost.com/investing/c...
• Why You Spend So Much ...
• How Costco Became A Ma...
/ costco-wholesale
money.cnn.com/2009/08/14/smal...
www.cnbc.com/2020/09/15/how-c...
www.businessinsider.com/costc...
www.sandiegoreader.com/news/1...
www.nytimes.com/2005/07/17/bu...
atypicalworkday.com/jim-sineg...
archive.seattletimes.com/arch...
arsenalpulp.com/Books/S/Spree
coriolisresearch.com/pdfs/cor...
www.latimes.com/archives/la-x...
www.cnn.com/2019/01/10/busine...
www.kirklandreporter.com/busi...
www.businessinsider.com/costc...
www.cnn.com/2019/01/10/busine...
www.costco.ca/kirkland-signat...
money.cnn.com/magazines/fortu...
www.investopedia.com/stock-an...
www.mentalfloss.com/article/5...
www.businessinsider.com/warre...
• Behind Costco's Treasu...
financialpost.com/investing/c...
Fedco/FedMart/Price Club
www.latimes.com/archives/la-x...
link.gale.com/apps/doc/A600448520/AONE?u=anon~5a2f04a7&sid=googleScholar&xid=7b19c282
www.latimes.com/archives/la-x...
www.routledge.com/Chronology-...
www.encyclopedia.com/books/po...
www.upi.com/Archives/1982/04/...
Sol Price
www.nytimes.com/2009/12/16/bu...
sandiegohistory.org/journal/v...
anbhf.org/pdf/Sol_Price_Bio.pdf
en.wikipedia.org/wiki/Sol_Price
news.usc.edu/47191/new-book-c...
www.wsj.com/articles/SB126083...
www.latimes.com/archives/la-x...
www.supermarketnews.com/peopl...
www.dailypress.com/sdut-sol-p...
www.nytimes.com/1988/12/04/ma...
Jim Sinegal
pastebin.com/8PXBtzAF
Jeff Brottman
pastebin.com/41uZHLHX
Footage
pastebin.com/CVCrh5U6
Images
pastebin.com/NrVF2WcD
[Music Licensing]
Codes: OTN7BALW0BX14WM2, LZYYMRYBHBCXIM6N, DKATPYFYKJYSSVM8, P0AMEOY80ZMK6FCR, HLQ9M3G7B9V9N0ZN, XB1KP6UMI8HL7KBG, VIBUSKICZ7KO4JEB, XD7YP6EVG3WHW8NH, WD0DJBDE7IEBZZQW, IALNVUSNFHG9Q5WW, LVNILCZR3KMQP9EB, SK8FPIICBMOHZNSU, DUOF23UZYYY4CK0F

[@hook]

Thanks to Omaze for sponsoring this episode! To potentially win a Tesla Model S Plaid and support a great cause go to www.omaze.com/hook

[@Puffychips]

Hello

[@Gehajjs62727]

Keep up with the great vids!

[@rekashade]

,

[@AngelLopez-is12]

I love your vedios

[@AngelLopez-is12]

@@rekashade hi

[@daddymatt225]

I’ve worked at Costco in Canada for over 12 years now and I’m so thankful for my job.

[@tac0562]

anything made by kirkland is the highest quality with the lowest price, its a win win

[@jceggbert5]

Except tp

[@randombuilds8336]

You know it's made by the same people that make members mark for sams club on a bunch of the stuff. For example niagara does the bottled water for sams, costco, walmart and a few others.

[@bearzaklumpt9654]

You are saying it is Great Value?

[@ManabiLT]

@@randombuilds8336 Costco insists on quality standards that often exceed those the big name brands have for their own products. One example is laundry detergent. The same companies make Tide & Kirkland, but Kirkland's has to have better quality than Tide.

[@gabrielrodriguez1610]

Except the soap

[@mochimito7531]

Love that Costco didn’t give in to whatever Wall Street advised. Still standing as one of the proud Seattle businesses unlike Boeing.

[@richardgentry6996]

Thanks SOL. As a former employee thanks for making my retirement livable.

[@PleaseViewMyChannel]

Never been to Costco (we dont have Costco here) but I seem to love them because of all the great stories I've read about it.

[@LionelMessi-id1rj]

where u from

[@PleaseViewMyChannel]

@@LionelMessi-id1rj just somewhere in SE Asia 😊

[@LionelMessi-id1rj]

@@PleaseViewMyChannel okey

[@dneo6149]

I been to S&R same Kirkland products that Costco Carrie’s, it’s in the Philippines!

[@dry1ced]

@@PleaseViewMyChannel same bro I'm Indonesian

[@whoisnumber8665]

Networking is so cool you could just speak to some random and it’ll change your whole life. Imagine sitting on a plane just casually talking and the other guys like “bet I got $7Mil for you” 😂🤝

[@dvllard822]

"Success is like being pregnant, everyone congratulates you but no one knows how many times you've been f*cked." Just stay consistent, you'll be successful, I promise you that.

[@MaxCE]

very uh creative

[@sidneyayersyoung8655]

Lol

[@luisv7117]

hahahahahahahahahhahah love it

[@AnimeIsLayfu]

Nice way of putin it

[@nintendo-toasteredition]

Was this a pun?

[@arfriedman4577]

My parents love Costco. I remember going there as a teenager with them.

[@ILoveQazaqstan]

Me with parents who are also Costco frequent shoppers: :0

[@valencefootball9740]

My parents go to costco every week

[@jot5445]

and one day you will bring your kids there too

[@arfriedman4577]

Very interesting documentary. I didn't realize Sams club was around so long.

[@jointhefist1016]

The Costco hotdog is the best hotdog I have ever had. And for only like 1.50.

[@forevertinyhomes1825]

1.50 with a soda

[@nammdang6776]

The Polish which is no more is better than hot dog in many people's opinion.

[@ivanoffw]

Costco makes it difficult to shop anywhere else. The only reason I don't shop Costco is because they are closed, or they don't have exactly what I want. I hope that they never change their business model because it works.

[@sct4040]

The Hearing Center and the Optical Store are the reasons I have a membership at Costco.

[@Novilia17]

I want to be a bagger at Costco. They must be paid $20 per hour after all, the owners must know how terrible life is with minimum wage with the hopes of getting a tip for bagging.

[@bradbuchanan9326]

Costco doesn’t bag your groceries!

[@drippooh]

@@bradbuchanan9326 well maybe your's doesn't!

[@thefunstars6793]

@@bradbuchanan9326 they do

[@RicardoHernandez-mp2gj]

@@drippooh they box your stuff

[@dabberghini2336]

They don’t allow workers to get tips… bs at its finest!

[@marcoc6769]

I consider Costco Disney for adults . Love it, I go there to buy one thing and go home with a full cart!! Lol

[@Brick-Life]

The prices of costco products has been steadily increasing in the past few years

[@jrd8782]

We are on the edge of hyper inflation. You haven’t seen anything yet

[@OusaKhun]

But them hot dogs will always be $1.50

[@artfulandtricky]

Thanks, great video! I remember going to a Price Club back in the days

[@alhdlakhfdqw]

thank you so much for all your great great contents! :)

[@hunny2xbunch]

costco's cheap roasted chicken is my fave!!! 🥰

[@Talkwithtina808]

Yes

[@johnlshilling1446]

Yeah! They're terrific.., and LARGE! Larger than chickens from other outlets.., and salty. The perfect amount of salt combined with premium spices --- slowly cooked in a rotisserie oven. Packaged so that they can be kept hot without drying out. Can you tell that I'm fan? That's right! I am! I'm fanatical about them. --- So why haven't I had one in more than a decade? Because of those pesky, annoying, TYRANNICAL, Doctors! They conspire against me... and make me pay them to torture me! "NO SALT!" they say! "Well, no added salt..." "But!" I say, "Studies show that our bodies eliminate - ALL - excess salt from our bodies. It's proven that salt is only harmful to a very small percentage of the entire world's population that have a salt related disease!" And what do they all say? "Yeah.., and you're one of them." Now I just look and sniff. It's become a profound and existential question for me; Is life worth living without COSTCO CHICKENS? A real dilemma --- for the Dali Lama... I'm waiting for him to respond to my begging for advice, but he's a vegetarian. He probably thinks I'm trolling him.

[@randomfootballfan2952]

@@johnlshilling1446 i think you've gone mad without chicken

[@johnlshilling1446]

@@randomfootballfan2952 Or I made an attempt to write something humorous...? And you didn't get it?

[@mirandagoldstine8548]

My dogs love their chicken.

[@philliplyn2692]

Loving this one thanks for sharing very information blessed love to all knowledge is power hopefully everyone pays attention keep up the good work 🙏🏿🙏🏿🙏🏿🇯🇲🇯🇲🇯🇲

[@jacobzaranyika9334]

Thank you 🙏 Hook

[@johnl.7754]

Thanks for converting money into the value of the money today. Too many videos tried to say a person had so little to begin with when it was actually a lot more.

[@jamesreynolds5776]

Actually it's probably more accurate to just leave it as it historically was.. 25 quid in 1910 would be worth a lot but not as much now.. just need to think about inflation..

[@rhuttrho88]

​@@jamesreynolds5776 Probably should include the value of money like John said.

[@siddharthpotta159]

I am always waiting for new video of hook

[@kirbymarchbarcena]

Business is great when you make your employees and customers very happy and satisfied.

[@mrclayteevee]

It's not easy unless you have high revenues

[@Raul619Meza]

20 year employee here. I love working for Costco. I'll end up retiring soon. Hopefully in the next five years. 😎

[@forextrial7001]

Love you video, great work!! truly inspiring for an aspiring Entrepreneur such as myself

[@rhuttrho88]

Nowadays you have to sell your soul! You going to be at next year's grammy's? Yep! It's all connected!! Even if you have a business idea!

[@aeronpaulgabinete2511]

More content plsss ❤️❤️

[@edgardominguez380]

They should bring back the combo pizza

[@joethesimple685]

We hope we could have Costco in the Philippines. We only have SM, Robinson's, Ayala Malls, and others...

[@aliamsyaradha9320]

Dude so true

[@rwt1889]

I remember going to a place like Costco in Manila.Cant remember the name for the life of me lol

[@lesterscrugs2272]

"Who do you think you are, the price police?" "Yes" *silence*

[@fitybux4664]

"Yes, I am."

[@gabrieladeuschle3596]

Lol😂

[@Chillster1234]

I’ve been a subscriber since 15k you’ve grown so much I love your content thanks for making videos!

[@marccram2664]

Youre one of the rare ones that get a heart from hook...i DO remember seeing the dominos story when HOOK was 149k...they grow so fast❤

[@spaka1]

Costco for life

[@davecirlclux]

Your story telling skills are phenomenal

[@jacobzaranyika9334]

Thank you 🙏 Omaze

[@ThunderSims]

Thanks for the relatively quick uploads with increasing quality

[@ntdtmn2111]

I just went to Costco last week, and I was happily spending money 😆

[@DetailxpertsNet1]

Such a great vision for business.

[@NorthWARail]

I live in a state where costco Microsoft Boeing Amazon and so many more big companies are in my state of Washington

[@coloradorocks8962]

France

[@Dan-zc7ut]

Seattle Washington.

[@rgseven6557]

@@coloradorocks8962 France? Lollllll

[@ChairmanMo]

I love this video. It is awesome to see that the good guys are winning!

[@rockfish1430]

Back in the day, almost anyone could start A business with almost nothing,, now its harder then back in the day.

[@soundburst.]

He’s one determined person, great video!

[@vorfour]

Yay hook uploaded

[@NewingtonBoy]

Very interesting! 👍

[@maryjones8951]

They need to sell smaller food packaging for the older people to much bulk for them

[@Calinotch06]

Amazing story, I love Costco!

[@alpha4776]

Very inspiring

[@ThatOneFrenchPancake]

Keep it up Hook! Love the hook specials!

[@coffeemonster9462]

He did a good job!!!

[@lukeben1596]

Most people venture into crypto to be a millionaire, meanwhile, I just want to be debt free

[@andersonwhales3312]

That's very practical and smart goal, a wise man once said do everything you can to get outta debt, one of his tips to getting rich

[@jeremygood3246]

Just do the right thing, by trading with an expert, I trust me you will be a millionaire and debt free

[@andyobiorah4779]

You don't make money on forex or crypto by holding your coins rather you trade to make gain.

[@JessicaRodriguez-bm7gq]

Assets that can make you wealthy Gold Crypto Stock Real estate

[@kingbush9328]

When you invest in crypto you are buying a day you don't need to work.

[@myew]

Never been to Costco, but this was enlightening.

[@christaltaylor473]

plot twist: United States: top 100 retailers 2020, by U.S. retail sales. This ranking depicts the leading 100 American retailers in 2020, based on U.S. retail sales. In that year, Wal-Mart was the leading American retailer based on U.S. retail sales of about 430.8 billion U.S. dollars.

[@shymamurukolipazhayattil9902]

Can you do one on whole foods

[@jpparga6426]

Congrats man! I started following since you just started now look at you 500k subs

[@orbitring]

Great things have the most humble beginnings !

[@dneo6149]

I’m so impressed, I know Costco history but not like you, how did you get all the information!??!?!?

[@notharry9328]

Nice Video!

[@YasinNabi]

any idea that can solve problems will be the great idea and you can get successful with it....

[@milkyxbearss]

Make a podcast on Spotify please!

[@back2basics597]

I pledge my allegiance to Costco.

[@helpabrothawithasubisaiah5316]

Don't pledge that to nothing but God

[@droopy_911]

Loving your content. Love n regards from india❤️🥰 absolutely brilliant

[@3umphbywill313]

I need to get myself a Costco membership!

[@shugies]

I love your videos, and I love Costco. Probably love Costco even more. I can walk into Costco looking for one item, and walk out with ten without feeling any buyers remorse.

[@mysmirandam.6618]

Yess!

[@mirandagoldstine8548]

Same here. And they offer churros at their small food court.

[@Brian-rs4ug]

Costco designs there stores purposely for that reason. Have you noticed each isle has no signs or description as to what is in the isle? They want to guide you down every isle, which of course leads to more purchases and higher revenue. That being said, I am amazed at the success of their business model and the customer loyalty. One of my favorite places to shop.

[@jeffreyscott1092]

The best thing to be on every wise individual's mind or list is to invest in different streams of income that is not depended on the government to generate funds

[@flowersmackeyandmischief7777]

Stocks are good too

[@fayej.mauldin5460]

[@asxinvestor1180]

His success stories are everywhere 😨

[@jeffreyscott1092]

@@billythompson962 His availability is on WhatsApp👇

[@jeffreyscott1092]

+①⑦⑥⓪⑧③③⑤⑨⓪④

[@ajb7530]

The Costco that is closest to my house is always busy. Their gas station has very long lines. I'm very impressed.

[@zarskie83]

Glad to have you back Hook!!!

[@HolahkuTaigiTWFormosanDiplomat]

Selling more and Kirkland win for the Costco, got it, since the first warehouse wholesale they work in similar framework but with different runner and strategy.

[@floridian2023]

Fantastic story! I shop at Costco.

[@dbg2644]

Q: If I were to donate through Omaze, what would be the percentage that ends up with the actual charity?

[@tone_bone]

yes

[@Xalta_Sailor]

Sweet F all. Let's go Brandon!

[@abuh.dahdah]

starting this kind of business now is really hard.

[@InvestBetter.]

BTW, Sol is pronounced like Call, not like Soul. There is no U in Sol.

[@2011Ecstatic]

Yeah, I was thinking it’s pronounced like Sahl, not like the sun, Sol.

[@mysmirandam.6618]

Im HOOKed on these...i remember when it was price club

[@sohd2283]

Yeah but employees keep leaving left and right!

[@marlbankian]

Very interesting

[@j121212100]

Sol got his vindication when FedMart went bust.

[@chrislundberg1]

When Costco came to kirkland I delivered 2 pc's to a small 1940's house full of paper file boxes up high. Couple nice elder ladies told me they are working opening a store and the files are the suppliers. Glanced around and thought good luck. Met jim three times very nice and was visiting a store at the time.

[@yohanehakurei]

where's the 7.5 million dollar donator when you need one

[@thepugforces5843]

Cool video

[@XavyIRL]

Name change was fs a good touch.

[@sagarchamlagai]

After watching this I decided to keep my membership and willing to drive 20 miles to shop at Costco regardless of Sams club being near by within 3 miles. Proud Costco member since 2017. My only request is to Jim and Sol is to expand their warehouses in southern and southeast part of Columbus.

[@door-to-doorhentaisalesman2978]

The customers of Costco were *hooked*.

[@thetruth3322]

Beautiful.

[@oldmilk3269]

7:31 for a minute I thought gas was $3.63 a gallon … after a second look it’s actually 36.3 cents a gallon!!!

[@ourcolonel1685]

The best value is at Costco. 14% margin is the proof. I always wondered how Price Club was joined with Costco.

[@Brick-Life]

i found 50 aud in costco in melbourne and it was the day my parents opened their card so it was basically a free memebership

[@helpabrothawithasubisaiah5316]

Isn't that like $20 American dollars? Wow you guys get better membership deals

[@davemustaine9687]

Can yall make a video on Elon Musk and Tesla?

[@AngelLopez-is12]

Very cool

[@JRODx805]

I love Costco

[@ivannowitthen]

Next one should be about Sam's club!

[@greatPretender79]

Wow, these guys are *heroes* So long, greedy Amazon

[@heavygustav]

How does omaze make money?

[@stevengonzalezfedex4641]

This is crazy Costco is now building the biggest Costco in Fresno

[@yunhap1978]

Every time I go to Costco, I always eating that Costco Hotdogs.

[@markroderick3300]

I have never heard of an electric engine. And I wish Costco would come to Maine where I live

[@klimankhmeron7636]

Mostly the majority of american success stories is to sell something to someone: Amazon, Walmart, eBay, Costco, Macy's even Facebook

[@uo9zzzyxwvutsrqp0nmkjihgfe43]

Does anybody know how to actually get hired at costco? Lol. They never call me back for an interview

[@christian6911]

Best chance is to do it around September when they’re hiring for the holidays. Don’t apply January to March, they don’t need people then. And it doesn’t hurt to call or stop by and ask a manager regarding your application. The way it works is that they grab applications from most recently submitted. So yours could get buried fairly easily.

[@patrickr.452]

@@christian6911 Agreed. They get a ton of applications so you need to be persistent. Go by the warehouse and talk to an assistant manager. Get on their radar. They're looking for high energy, motivated individuals.

[@averagecommenter4623]

I love Costco cheese cakes.

[@rasheawhite3644]

Why do people think these great companies started rich I will never know???🙃🤦‍♀️ The journey to greatness.✊🏾💯👍🏾💯

[@quinvigintillionaire6621]

It's good when you're a business owner and you know what to do to stand out from your competitors and really revolutionize your industry.

[@skywolf2012]

Costco keeps it real 150 churros 150 hotdogs with drink ,super cheap delicious pizza for only 10$...Happy customers happy staff..Costco proves you can be very successful without greed..

[@DankPodsJunior]

i feel kinda good the family wasn't poor at first and sol could attend high school and graduated