Houssine Chekkar · MASAKA · North African distributor of DURST and KAMA

Houssine Chekkar is known by many. A very nice and openminded man with a history from HP. He is proud his past, as much as of his current job founder, owner and CEO of Masaka. Masaka represents DURST and KAMA in North Africa, with both brands having a huge opportunity and Houssine Chekkar explains to Editor Morten B. Reitoft that it always starts with trust - building relations, understanding the needs, delivering the product or service, and business is established. We met Chekkar during our visit to Casablanca, where we met one his many customers - and of course, got a chance to talk to him about the potentials in this part of the world!
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