How a CEO Almost Killed a $Billion Company - A Case Study For Entrepreneurs

This week the Biz Doc chews on Krispy Kreme - the famous doughnut company that has had some ups and downs - but a final recovery led to a 1.35 Billion dollar acquisition!
There are 4 lessons along the way for ANY entrepreneur!
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About the Biz Doc:
THOMAS N. ELLSWORTH, is an experienced CEO / COO and veteran entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software development, publishing and mobile that have generated exits totaling over $1B.
Connect with Tom at:
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Facebook: / thomas.ellsworth

[@gumie3579]

Here's where Krispy Kreme really went down from someone that used to be married to a manager there. It was their expansion into the grocery stores. They made a deal that whatever didn't sell would be returned to the store for full credit. Also, the doughnuts that you get in the store are what you get a the grocery store. My wife made them at the store for shipment. But a lot of the grocery stores would make their own doughnuts and they would stick the KK in the corner so they wouldn't sell better then the grocery store's own brands. Thus the stores were forced to take back hundreds of boxes of unsold doughnuts that they would then throw away. Also, giving a a hot doughnut to everyone for free was a dumb idea. They should've had a sample size because most people would get a free doughnut for the whole family and then leave without ever buying anything. It was clear that the top brass didn't know what they were doing and the company went from riding high, to down in the dumps. They closed all the locations in my area and for awhile the stock was worthless. It was a sad time.

[@alanlight7740]

They actually started selling in grocery stores. That was the primary way they sold doughnuts for something like the first 60 years.

[@littlegoobie]

dont lknow if the grocery store idea is working or not here but i can tell you that it was 15-20 miles to the nearest KK shop back in early 2000's and there was a 45min lineup when you got there. As far as i can tell, they never opened any other locations to make it easier to buy. People here got tired of the idea of going that far, then wait 45minutes, all for a box of lousy donuts. The hype died and the whole city pretty much lost interest.

[@rxonmymind8362]

They closed the only one in West Sacramento. 😭 (My wife liked them) TBH our local family doughnut had better ones. 😊 I also like how the OLD timers aka vets just hang out in there shooting the bull. Feels homey.

[@indy_go_blue6048]

WC Indiana, the main store here closed down about 2 years ago but you can get them at a couple of Payless (Kroger) groceries... IF you can find them. As mentioned above, hot fresh store donuts are sold in the SW corner of the store while KK are on a rack near the eggs and cheese in the NE corner of the store. Hmm, never thought of the motive before, though.

[@Darkrider6970]

Their key problem was that it was impossible for the factory store locations to be profitable.

[@peccatumDei]

As a consumer, it seems to me that selling in supermarkets, convenience stores, etc., stabbed the franchisees in the back. All the franchise locations in my area closed soon after, and have never reopened.

[@rxonmymind8362]

Bingo. You either sell via franchise as a B&M or open a warehouse and sell too outlets via shopping centers, malls etc. You don't do both. It becomes oversaturation.

[@d4n4nable]

Problem is, *someone's* gotta sell in supermarkets. Then you lose all that market share. So instead, you do it yourelf. If your franchises still are profitable, keep them alive too. "You can't do both" is over-general. Sometimes you should, sometimes it's unwise. It's a big problem in financial advice / MBA style courses to give over-simplified bumper sticker tips for guidance. In reality, the right answer is always, "it depends." Gotta crunch the numbers, listen to instinct and make a good guess. Such is the life of an entrepreneur.

[@peccatumDei]

Well, I agree that someone will sell donuts in the supermarket. No one else however, could sell Krispy Kreme brand donuts. Krispy Kreme effectively diluted the value of it's own brand, the value of being a franchise owner.

[@d4n4nable]

@@peccatumDei I mean, that's a very real threat and could be a problem. But it could be acceptable downfall more than made-up for by the additional revenue from the stores. Bottom line is, who knows? There are contrary effects here, you'd have to crunch the numbers, assess demand functions, make some estimates, etc. There are no absolutes (like *"never* dillute your brand").

[@Jixijenga]

I wasn't even aware that KK had franchise locations and the only ones I've had are store-bought ones that, frankly, tasted like shit compared to the ones I make at home. So when I'm driving in another area and I see an actual _Krispy Kreme store location_ do you know what I do? I keep driving. I keep driving because I've had their product, it sucks, and I don't like wasting money on overpriced garbage. peccatumDei is absolutely right, they diluted themselves out of a lot of customers.

[@MrNicoJac]

Love these lessons and how clearly you explained them!! (and repeated them at the end on the left) Your clarity and quality just keep improving!

[@wxfield]

Just discovered this channel and I'm loving it!! I knew the sordid history of Krispy Kreme via one of its franchisees that lived through the early public years. I'm hooked on these analytics..very entertaining and (finally) something on youtube that leaves it's viewers better informed for watching!!

[@divyarajraol3892]

Its been a while that I have been following your channel and find it very interesting. I even check your website and its supercool. Carry on the good work guys.

[@VALUETAINMENT]

Appreciate the support! Thanks - Tom

[@busyrand]

Well done! Really enjoyed how thorough this was.

[@bizdoc5325]

Thank You - Here's a new Case Study on on Ducati! kzbin.info/www/bejne/i2jVfWShlsSiopI

[@stuartmckenzie8707]

Love these case studies. Presented in a way that made it simple but very professional and all I can say I love it. please keep them coming !! You have a new fan and Thank you for helping me !

[@amapparatistkwabena]

Fantastic channel! I just found you guys and am so excited. Please, keep up the good work!

[@ernieestrada5774]

"Is there anything donuts can't do?"--- Homer Simpson

[@Web3Future333]

Meet quarterly reports, so you stuff the channel.

[@RobertGarcia-wv8vx]

Uh, never mind.

[@tyrosales5881]

Even though I grew up with American culture, I do appreciate that you are considerate enough of your global audience to help explain some of the cultural references you make.

[@hickoryhomes6838]

Great case study Doc - know what your brand stands for is my favorite take away. So simple and you hit on it in almost every case study and still amazing how super smart people keep making this mistake on a grand scale. Someday I'd love to hear more about a CEO's compensation for turnaround experts like James Morgan - how are they enticed over and then compensated for the progress?

[@mkprivate7523]

Biz Doc....you are the undisputed CHAMP of business case studies online.....each and every single one is extremely well researched & impeccably presented. I applaud you for it.

[@omkardubey8654]

Don't do it for the money, money is temporary, customers are for ever. Nice

[@VALUETAINMENT]

That’s exactly right! Thanks - Tom

[@Hugin-N-Munin]

Investors come and go. Customers come and go. Customers are (mostly) more valuable than investors Prioritise getting and keeping customers, and investors will turn up

[@livesimplyandhumbly]

Tell that to Ford.

[@dmitriyvolsky]

It's still about the money. Otherwise it wouldn't be called a business. But it's long-term, real, sustainable money, not the fake inflated financial statements.

[@gasdorficmuncher9943]

money first customer last

[@chrisguevara]

The first rule should always be:. Don't go public, unless you're cashing out.

[@danielsmith6563]

Christian Guevara l totally agree. I worked for a competitor of KK for over thirty years. The family sold them in 1976, and they were sold 5 times while l was there. It was no longer a bakery, but an investment.

[@r.7530]

exactly my thoughts

[@Mastro_]

First time seeing anything from your channel and it's great. Everything is very clear and concise and put together pretty perfectly. Kudos, keep up the great work.

[@willykitheka7618]

That's an awesome case study. I particularly like the way you conclude with the lessons learnt. This is very valuable for anyone willing to learn!

[@Thelawncarenut]

The biggest problem KK has now is their horrible coffee. You cannot sell donuts, especially up north, when you have terrible coffee. It's that simple.

[@PipeScholar]

So true, their coffee is gross! I wish there was a KK near me though

[@manictiger]

Krispy Kreme Korporation. :o

[@PanzerBuyer]

I'd like them to take the Palm Oil out of their pastries.

[@trespasser121]

Why would you want to buy a donut?

[@trespasser121]

It's really bad for you.. after abstaining for a couple of months, you forget the taste and can get your mouthgasm from a peach or if you really need something that dips into the coffee, an oatmeal muffin.

[@MatthewSouza]

I love these case studies! Thank you!!!

[@VALUETAINMENT]

I love loyal viewers! Hope I don’t let you down. Thanks - Tom

[@MatthewSouza]

Never let down! You always produce great entertaining educational videos!

[@brainfornothing]

As always, very instructive, you work hard in this studies. Thanks for sharing !

[@funnyfatrat1167]

This case study is awesome! Thank you for putting it together!

[@ekigz]

I'm curious on the net profit for 2012? "What accounting things? " Please clarify.

[@Smoothbluehero]

I try my best to avoid buying krispy kreme. I can't control myself, I bought a six pack and ate it all in one day. Too much sugary bread makes me depressed. I have no choice but to place a complete moratorium on kk.

[@Aerroon]

Unfortunately, a complete moratorium is going to do little to change it. The problem isn't the sugar necessarily, but most of the carbohydrates in it. Eating carbs makes you want to eat more carbs, despite carbs being the one macronutrient that we can do without. If you want to stifle your desire for those kinds of things I'd recommend looking into a diet like keto or Atkins'. My recommendation would be on keto. Some people seem to feel better on that diet.

[@rhondaroberts2223]

Yeah, they're kinda like Lay's potato chips..."nobody can eat just one" 😋

[@SVSky]

Buy from your local mom and pop shop, the quality is typically incomparable.

[@indy_go_blue6048]

Too many sugary carbs either gives me the shits or constipates me, so we (wife and I) will get a couple of cinnamon rolls every 3 months or so.

[@brettany_renee_blatchley]

This is the first of your videos I've seen. I really like the way you have presented what could be a dry topic - your style is entertaining as well as informative. I turned-in because KK is close to my heart as a long-time Winston-Salem resident, and you are *so right* about the "whole experience" being their brand - it wasn't just the donuts, it's that you could get them hot & fresh just about any time. I would drive by their location and see their neon light telling us that another batch was made. Also, it was fun to watch them make their product. AND you could always find KK donuts as a part of fundraisers and early-morning meetings at work. Blessings & Joy!! 😊🌼

[@WarMode69]

I truly enjoy these videos. Tremendous value, keep these coming! Thnaks

[@TheColt45doctor]

Hey man, I’m starting a caramel company in Seattle. Great video, You just got another subscriber!

[@Synystr7]

Nice Renault F1 Team shirt. Greatest years in the sport. 2002 - 2005

[@Flying-Roro]

Had to scroll down way too much for this!

[@gooddypm]

I thought I was the only on who noticed! I was more surprised that an American would be wearing one. No disrespect but I didn’t think F1 or Renault are that well known/liked in the States.

[@AdzSONLINE]

Looks like 2006 to me given the "Team Spirit" 'sponsorship'

[@perfectmachinegames]

Great Video Biz Doc. Enjoyed it and I am subscribing.

[@charlesas23]

Amazing presentation. Now I am a subscriber. Can't wait to check out your other videos

[@treystills]

Dunkin Donuts must have really good coffee (I'm not a coffee drinker) because their donuts taste like 3 day old mega grocery store chain generic dry mouth crumbling circles. How is DD in business? KK is by far superior donut.

[@SilvaDreams]

Where are you getting your DD? Is it some tiny remote hole in the wall location that gets pre-made donuts shipped in?

[@blueefficacy]

SilvaDreams ALL DD's have pre-made doughnuts...

[@treystills]

SilvaDreams Multiple major cities. DD to their credit is pretty consistent with their crappy donuts no matter where you go. At least you know what you're going to get. Seriously what keeps DD in business? Their major product is horrible! Or is coffee their major product?

[@blueefficacy]

Coffee really is their major product.

[@roguishpaladin]

That all being said, I do like the DD Boston Creme donuts.

[@JarmalWilcox]

I love these Case Studies! Could we get one for Chick-Fil-A in the future please?

[@RichardsWorld]

I think they have always been a private company. This type of video wouldn't work on a private company.

[@xtinguish]

Business is booming for them.

[@observingrogue7652]

Aren't they anti-gay?

[@chieftp]

no. the son of the founder believing that marriage should be between one man and one woman (as it has been since marriage was invented) doesn't make them "anti gay."

[@stevenclark5173]

Yes, that does actually does make them anti-gay.

[@brianbagnall3029]

I love these videos! So much practical information to use in business.

[@PaulASamuel]

Superbly explained. I am impressed by the easy, accessible teaching style of this presenter. Those four takeaway points at the end are worth the 18 minutes!

[@JiuJitsuLife-xr8kb]

What a shirt! Old school Renault when Fernando Alonso won his two championships! Awesome shirt dude!

[@VALUETAINMENT]

To Nick - thank you so much I always thought he would win another championship but he’s chosen the wrong teams every year. Ugh. Thanks - Tom

[@umoramayori]

People don't realize, or seem to forget that Krispy Kreme started as a packaged product company first, and has maintained doing so the entire time.

[@alanlight7740]

I grew up with the packaged product. Was very surprised to find that suddenly they were all around the world, but in storefronts instead of grocery stores.

[@marvinchitwood6853]

well I remember growing up in south Carolina , 50s, stop at local kk store where they made them get served with coffee too. we also would buy them as boy scouts and sell them door tp door as a fund raiser .

[@alanlight7740]

Did the fundraising for the Boy Scouts in the 1980s. Never saw a Krispy Kreme storefront until after 2000.

[@artnc4139]

I remember some group selling Krispy Kreme doughnuts in Pittsburgh PA in the 1960s. The IPO tried to transform a low cost simple product into a competitor of Starbucks. Nobody goes to KK because they want guava juice or avacado smoothies. Then they got blank stares from their expansion in New England. No coupons, no heavy promotion, no building up fundraising and local distribution. Instead of a counter with people drinking coffee and smoking at 2 AM, they created open dining with tables so far apart to make sure people didn't get within 10 feet of each other.

[@jonc4403]

Yeah, they were in the grocery stores long before there were the cute little fast food type shops. The Krispy Kreme shop was a small storefront on the factory building that made doughnuts for the entire region. It was the same product, they just picked them off the production line and served them. I actually like them better after they've had time to cool. They're good for about a week after they're made.

[@Dodehak]

Dont know how I came across your videos but the way you talk about all this financial and investment stuff u make it fun and interesting keep up the good work. We need more channels like yours that actually makes learning fun.

[@charlestischer6735]

Fascinating! I liked and subscribed and cant wait to tune in for more content!

[@mrindia1]

Please do moviepass. I really wanna know what their initial money making plan was. What not to do

[@gshah921]

they did!

[@mrindia1]

@@gshah921 yeah it was awesome!

[@StormLaker]

The Krispy Kreme in our town was shuttered mysteriously one night 10 years ago. THAT was a sad day.

[@antonioakiki3716]

StormLaker1975 financial crisis

[@rogertycholiz2218]

I'm still sad.

[@indy_go_blue6048]

@Phil Sr I'd prefer the local daily newspaper closing.

[@Darkrider6970]

The factory store locations were all not profitable.

[@davidmancera824]

These case study videos are great! Keep it up!

[@Nomadwithasmartphone]

Great video! Thanks for taking the time to produce such informative content. Please also note that there are a number of KK locations in South Africa too.

[@saltyapostle44]

Damn. Now all I can think about is a chocolate-covered cream-filled. It's my version of crack.

[@saltyapostle44]

They were delicious too.

[@saltyapostle44]

@Phil Sr My BLT is Baloney, Lard and Tabasco - Yummmmm!

[@aeroAdvocate]

Just had a Krispy Kreme here in Thailand. Yum!

[@pasqualerossi6052]

Great video as always, great series. Another series idea is a focus on the origins of startups that become successful.

[@tarcal87]

I love this presentation, organic over virtual. Can't wait for more vids!

[@jojohehe3251]

They went broke here in Australia. I know the guy who helped them restructure their way out of it. They're now the default donut in 7-Eleven, with store-in-store setups in petrol stations. Not the same at all.

[@marcusdavenport1590]

My ex gf was Canadian. I introduced her to Krispy Kreme and sweet ice tea... She's now addicted lol but they don't have it on Canada. I think Krispy Kreme may be missing out!

[@thebigmacd]

We used to, back when all of these shenanigans were happening.

[@Football5198]

All good things are southern. No grits, no sweet Iced tea, no KK.....yeah I’m not going to be there.

[@marcusdavenport1590]

@@Football5198 the KKK is anywhere there are lots of Democrats. Aka closet racist they love to hide their feelings

[@JonRodgers77]

Very good job at explaining and condensing lots of information. Enjoyable and informative, well done sir.

[@LifeGate27]

Thank You Valuetainment! Blessings -----

[@ResourceTalks]

The best advice I got when I wanted to quit was *STICK TO THE PLAN*, Stick to the plan it sounds easy! If you need your business to start earning you money you need to stick to the plan and treat your plan as the holy grail. You took your time to do all the previous steps and now it’s time to actually spend some time following these steps. Because most of the people fail their businesses right here, they either change the plan too much or just don’t follow it after some time. So, it’s super key to actually follow everything you wrote down and take your time to do things the right way. Because what is the point of you just putting all that work down if you are not even going to follow it. So, invest your time correctly and have patience and your business will be here in almost no time. Sounds legit?

[@anonymoususer3741]

Who are you

[@priyankshah8]

BABY - Become A Better Yes it does. Provided your initial plan is right.

[@taoist32]

Most businesses lay out a five or ten year plan, but when the market changes or they encounter specific scenarios not planned for they need to be flexible and adapt. You can’t always follow a plan to the T. What you need is a commitment to your vision first, goals second, and plan third.

[@bostonlee1282]

Well said. Success loves preparation!

[@manictiger]

Look up S.M.A.R.T. planning. Big plan = fail. You will choke on something that big. Big plan split into smaller, easier to achieve pieces = win. You can comfortably eat it and it'll be a lot more enjoyable. P.S. This isn't dieting advice! Don't eat the way you make money!

[@ohmusicsweetmusic]

And now this new company is turning off the HOT sign AGAIN??!! Can you believe it??

[@marbanak]

Most enjoyable! In the mid-1990's KrKr declined a chance to open an outlet in my town, when they learned that they would need an eminent domain ruling against the property of a long-standing resident. The "law" was on their side, but they declined the chance to offend their neighbors. I always loved them for that. Glad your story, above, had a happy development for them after the dreadful downturn. At 4:15 , Mark McGuire's steroid uniform would more appropriately have a Cardinal Cap.

[@Kevin-qh1ve]

Great presentation! I wish I had a professor like you when I was in college!

[@raydavis2904]

The mafia didn't have these problems. If you were doing nefarious business transactions, your early retirement was guaranteed.

[@rhondaroberts2223]

😂🤣😃😅 So true!!

[@jch8376]

Yup. With a nice view of the ocean or lake depending on were you lived.

[@jackburton6998]

Where is the mafia?

[@TheBaldr]

Huh? Grocery Store donuts have always been Krispy Kreme, then again I live in NC, even back in the 90s

[@alanlight7740]

I remember them from the 80s. They were there before, but my family only moved to NC in 1981.

[@niKolasBedoya]

...brilliant approach to a business coaching channel! Keep the good work

[@jakesynapse6417]

As someone who's managed a fast food franchise, I have no idea how stuffing the channel is supposed to work, even in a best case scenario. Even in the short term it throws your money earner's out in the field under the bus; and then rolls over with you behind in the next quarter/year... Awesome Case Study as always!

[@davidjose2193]

Jake Shealy ....because guys like this scumbag “Scott” as CEO don’t give a rat’s behind about franchisees, customers, quality, or long -term results. If the SEC audits his shady doings...then his golden parachute clause of his contract kicks in and he automatically collects his $6M or whatever. Fox guarding the proverbial chicken coop...like college and professional coaches enjoy protection either way! Disgusting!

[@MichaelJayValueInvesting]

Krispy Kreme, the Enron of doughnuts.

[@VALUETAINMENT]

LMAO! Thanks - Tom

[@umoramayori]

Enron had the SEC's permission to cook the books :/

[@randydavid8823]

Another classic illustration of leadership...indeed everything rise and fall on leadership...donut included

[@Weshopwizard]

Umora Mayori yep.

[@seanwatts8342]

Enron is out of business. KK is not.

[@omegacontrol9889]

Ethiopia has a Krispy Kreme? Wow. I remember as a kid walking door to door with a UNICEF can trying to raise money for their starving people. Remember those images? Swollen bellies? Now they have KK? Times have changed. Good for them.

[@mipmipmipmipmip]

Ethiopia is madness: big agriculture at one side (flowers even), and at the other side there's rice bought from china/india by the UN for the starving people.

[@coachb2766]

Omega Control I was a cub scout doing the same. "Trick or treat for UNICEF!! "

[@Hugin-N-Munin]

Ah, but Ethiopia has famines for the same reason that Zimbabwe has famines: It's not the weather, it's the politics. There were drastic reorganisations in land 'ownership', and strangely years of poor food production followed.

[@presterjohn71]

Like every other country, Ethiopia is a mix of urban and rural, rich and poor. The situation might be more volatile than in the west but they are not much different to the rest of us.

[@markhadley1545]

So I am guessing they have a Locust and corn Gruel Doughnut on the menu. I will have one with a large powdered milk to go.

[@niranjandpandit8692]

Awesome presentation !!! Thank you sincerely !

[@DeRothschild]

Great research. Love your channel.

[@d4n4nable]

Overall, I like this presentation. But I also see one of the common downfalls of these finance / MBA - style teachings. A tendency for over-simplified bumper sticker tips. For instance the Atkins diet point. Maybe it's true and KK didn't appropriately react to a changing dieting fad in this instance. Maybe they could have done marginally better. But at the end of the day, there's nothing you can do if you're a donut seller if suddenly nobody wants donuts. Big macro trends in consumer preferences *will* cause big macro effects in industries. Not because all those entrepreneurs suck at their jobs, but because that's how the economy works. Sure, you can say, "they should have started to sell bacon instead." Like the buggy makers should have had the foresight to become auto factories. But that's an unreasonable expectation, they have no expertise in those fields.

[@jackburton6998]

They should have went the opposite direction and made fried candy bars. Came up with a new motto: "Dr. Atkins ate dougnuts". Which is true. He died obese.

[@Locutus]

You have to realise the target audience for this channel and video. He's not talking to people who have decades of experience in business, and how many people are actually interested in learning the entire history of KK? If Bill Gates was doing a Presentation on Microsoft, people would be more interested in listening to him speak for an hour about the economics of Microsoft.

[@CordVarty]

I live in Michigan but the first time I had Krispy Kreme was in the Philippines in 2017 lol

[@ElizabethT45]

I live in Lansing. We had a Krispy Kreme next to the Eastwood Towne Center mall for a few years in the mid-2000s but it closed. The fresh donuts were amazing, but our local bakery chain Quality Dairy sells a dozen for half the price. Speedway gas station by my house sells KK donuts now. I assume they get trucked in from somewhere.

[@CordVarty]

Hmm. I never checked Speedway. Mine might have them. However, you can't be freshly baked 😔

[@justinofpreece]

I went to the opening of the store in Manila, they were the best doughnuts I've still ever had

[@TapalKuda]

you should go and try Jco donuts if you ever come to indonesia, we got krispy kreme and dunkin in here but Jco donuts beat their lame ass donuts. Krispy kreme donuts its just too sweet for my taste ..i would get diabetics just by staring at it.

[@CordVarty]

Yeah. Jco are the donuts we normally eat in the Philippines. They have so many different kinds.

[@TechnologyTidbits]

Great, informative video. Subscribed!

[@maoss40]

This is my first time watch your video, I like it and subscribed just like you ask for, great lesson thanks

[@dannygonzalez6548]

Connect Today with Tomorrow 💪🏼

[@VALUETAINMENT]

Exactly!! Thanks - Tom

[@jay_murs4508]

Can you do a video on Papa John's?

[@chakstandsup]

It would just be a chart of peaks and valleys correlated to racial slurs.

[@MatthewSouza]

🤣🤣

[@VALUETAINMENT]

Wow - pretty simple: “Don’t be an idiot” ;) Thanks - Tom

[@chrimony]

@Value: Translation: Cave to the diversity industry: www.dailywire.com/news/33096/watch-papa-johns-founder-tells-his-side-story-i-amanda-prestigiacomo

[@chrimony]

@estylz1967: How about growing a spine and stop groveling after every drummed up, phony media outrage? Why is every other company allowed to way in on politics, pushing their "progressive" agenda? But the libshit media will howl at the moon if you say a word crosswise about million-dollar athletes making a spectacle at their job. After that, they set him up and got their scalp. The only thing the founder did wrong was apologizing and resigning.

[@rhykko77]

I know nothing about finances on this level, but you make it clear !!! Appreciated !

[@mauriceingram]

Great Great!! information and very interesting!...i learn some valuable lessons in this video about staying true to the brand.

[@OI-mn2vu]

Please do a case study on some $Billion dollar company that have monopoly in their category. Something like the UFC maybe. Thumbs up if you agree!

[@MatthewSouza]

Or Amazon? lol

[@will9092]

They did apple

[@LingahbytheSea]

or Luxotica?

[@True-os6tg]

UFC aren't a monopoly .Sure they dominate the market but Bellator are a competitor and unlike previously they will not be bought out.

[@mashotoshaku]

Or formula one. Some entire sports are also businesses. I find those interesting.

[@marleyonaire]

Hey theres me Dominican Rep. 🤗

[@petergeramin7195]

Nilmarly LJ what?

[@RichardsWorld]

The DR has all of the American restaurants.

[@ryanromero2454]

You need to have your own playlist. Good job thank you 🙏

[@LuisLopez-wi7es]

Dude I like his flow and narrative style ! Thanks

[@mrmidnight32]

Create a healthier donut to fit the health craze? That’s like a car company pushing a car for a walking craze/fad. It just doesn’t work like that 😂😂

[@RichardsWorld]

Do something more spicy. Do Victoria's Secret 😅

[@maxinvasionleet]

Richard's World Traveler just go watch porn perv

[@MoisesHernandez-sw5pt]

Do the business practices of Victorias Secret really turn you l f

[@RichardsWorld]

And you just go eat some donuts.

[@Willam_J]

Then it wouldn’t be a secret anymore! :-)

[@andrewdarrell4970]

Victoria Secret's founder sold the company for just $1 million and then killed himself...so yeah

[@jobaecker9752]

Fantastic video, as always, with a wealth of knowledge that can be universally applied! Perhaps I missed an earlier video, but I'd be interested in seeing a video about direct sales companies. I've been a fairly successful distributor for a direct sales company for 20 years, despite the fact that there continue to be some strange dynamics, expectations and perceptions (and yes, shenanigans!) within the industry as a whole. There continue to be a lot of lessons this industry needs to learn.

[@nyekomimi]

I just wanted to say one big "Thank you" for actually explaining what Krispy Kreme is so international audience can understand entire video, rather than assume everyone knows it. (Got this one from autoplay)

[@Lengsel7]

So they should have a "Books being cooked now!" sign.

[@davidjose2193]

Brad K ...beautiful!

[@jamesfarrell1346]

I wait all week for these case studies. WHO gives these a thumbs down?!

[@PipeScholar]

Haters lol

[@matthewellul1259]

James Farrell lol i just thought it would be funny to give you a thumb down😁😆

[@TimParker-Chambers]

I did. It said a lot, yet told me nothing. It didn't 'leave me any better than it found me', and, I don't care for slapstick-ish sound-effects. So thumbs down... Don't be such a narcissist that you have to make comment on the behaviours of those who differ to your world-view... (and FYI, I only typed This, because You asked the question...)

[@Alin4005]

James Farrell fans of dunkin donuts

[@JanetWilliams01]

I'm a North Carolina native and was living and working in the UK when they opened their first Krispy Kreme shops near me. I totally flipped out and and was so proud to see our little local brand "going international." My co-workers would bring in one and two boxes per week to share around. They took off like a rocket! Now I'm back in the US and still take the time to go visit a KK, just to watch the doughnuts travel down the line and come out so warm and delicious on the other end. Once a year, I even eat one! (Or two. Oh dear. Making myself crave those delicious little treats. Yikes!) Anyway, great lessons in this story. Thanks for sharing!

[@themanwithnoname9894]

First time watching this. Valuetainment is awesome!

[@saarthakpanda9143]

#notificationsquad!!🤘🏻🖖🏻

[@VALUETAINMENT]

SQUAAAAAAD! Thanks - Tom

[@saarthakpanda9143]

Valuetainment, please please please! Follow me on instagram, needed your help. Alot. mr_nobody.s

[@grational]

Your Friend Valuetainment Fuck you cancer of KZbin

[@bdh3949]

They are all unhealthy but biting into a KK doughnut is like eating a giant sugar cube. YUK!

[@bbbndggd]

not all all. they are much tastier than a sugar cube.

[@jackburton6998]

How do you know they're unhealthy?

[@bdh3949]

Oh Jack, you can eat anything you want as much as you want I have no issue with what you eat. Have all the sugar you want. However, I have read the ingredients list and there is nothing in a KK donut that is considered necessary to sustain health and life. In fact 4 of the ingredients directly lead to health problems such as obesity, diabetes, and irregular metabolism (tummy, circulation, and oxygen intake issues) even in an otherwise healthy adult. Of course there is the feeling of a sugar high which can make us feel good for a moment or two but that soon leaves us with the resulting garbage in our internal systems. Also I have personally observed a friend and co-worker slip into obesity upon his discovery and resulting propensity toward (obsession with) eating Krispy Kremes daily. So that's how Jack.

[@bdh3949]

You are right, there is chocolate flavored sugar, coconut flavored sugar, cinnamon flavored sugar, burnt sugar, fruit flavored sugar, vanilla flavored sugar, extra sugar sprinkles, cream flavored sugar, and sugar

[@jackburton6998]

Every food no matter how nutrient dense or lack of can lead to obesity, diabetes, and irregular metabolism. I'll ask you again. How do you know they're unhealthy?

[@hyperbolicx1102]

Great video. I used to be a District Manager for a large automotive manufacturer and they would continually hold "CHANNEL STUFFING" events with the objective of selling parts to parts managers. Those parts may or may not have been fast moving parts but inevitably what would happen is the dealers would end up with a large amount of "obsolete" parts in their inventory and be forced to either write them off or sell them for pennies on the dollar. That company ultimately claimed bankruptcy and taxpayers paid for some of it. Channel stuffing is poison and a desperate attempt by managers who aren't creative enough to either market their current products or develop new products that customers want to buy.

[@kone5438]

Keep up with the good research, two thumbs up!!

[@WealthbuilderzTV]

Who has better donuts Krispy Kreme or Dunkin ?

[@RichardsWorld]

I think Dunkin has the better variety and better drinks. But the Krispy Kreme glazed donut is very addicting.

[@RJ1999x]

Wealthbuilderz TV Here in Wisconsin we have independent donut bakery, KK or DD aren't even close

[@seanwatts8342]

Krispy Kreme. Dunkin has _cake_ donuts, not dough nuts.

[@Frostblitz20]

KK beats dunkin every day I hate living in MA due to we don’t have KK up here

[@buckodonnghaile4309]

RJ 1999 I'm in small town in Ontario Canada and we have a small bakery that makes them fresh everyday, a small coffee shop that grinds and brews their own, and then a Tim Hortons (kind of our DD). The difference is night and day, if anything the fast food franchise has made the local mom and pop shops more popular.

[@AlohaBlockchain]

Never like KK. Two bucks for two bites??? Ripoff.

[@enriko87]

Very informative video love your channel good stuff as always, there take my like.

[@thedevilsadvocate3710]

Great presentation! Subscribed!

[@DrakeShattuck]

Are you kidding me, Krispy Kreme making a "whole wheat doughnut"? He's so wrong, said that just after talking about dicking around with the quality to push them into grocery stores. Believe me, these people on the fad diets will be back, and back soon and they will binge on the product. "Healthy Doughnut" is an oxymoron. I think the key is perfecting it, as they did and having integrity to weather the storm. McDonnald's still makes these mistakes on a regular basis. Even though their hamburgers suck, they consistently suck and many people like the product. Coke tried to "reinvent" and got slapped around and had to start calling Coke, Coke Classic because consumers could not trust what they were buying.

[@briancooney9952]

yeah, i mean, it's fried bread for cryin out loud! lol. Nothing is gonna make it healthy! Jam a bunch of fish oil capsules into it!

[@Cooe.]

KK did make a whole wheat doughnut, and it was a big success, so shows how much you know... *facepalm*

[@randydavid8823]

If you're in a donut business and want to make your company a success and fail proof...hire a CEO and executives who were former cops. Cops love donuts so much that they've more than willing to put their lives on the line just for the love of donut...😎

[@jackburton6998]

Lawl

[@markfrellips5633]

It's a good case study delivering the 4 lessons well. KK seems like it was a great recovery story. I wish you'd expand on a case study that examined competitive advantage or differentiation of a revolutionary/disruptive company.

[@Texturedcar00]

Very nice presentation and clear speech. Thank you.

[@r1pp3dx]

This explains a lot because their donuts are a 100x better than Dunkin Donuts but still less popular.

[@jshepard152]

A Retarded Orange Ape In The White House Dunkin is a coffee shop. I'm surprised they haven't changed the name.

[@r1pp3dx]

@@qtown5330 Says the triggered racist hillybilly Trumpflake that is so angry at my user name, that he makes a political statement on a donut video LOL. Get over it.

[@Football5198]

You knew he would go full idiot and throw the card. I could see it coming before I finished reading your comment. Predictable “understanding, accepting” liberati. Every time. He did forget misogynistic. That surprised me.

[@effyleven]

No. There is no such thing as a "low calorie doughnut." The whole idea is ridiculous. This guy might know a lot about the franchise business, but he knows nothing about diet or doughnuts. And remember, people, franchisees often go into business knowing nothing about business, AND nothing about the business of their business... (be it doughnuts or whatever it is.)

[@nomadek2105]

Nope there are low calorie doughnuts that will blow your mouth. Ever heard of vegan dream doughnuts in Atlanta, they're proof that this isn't true.

[@effyleven]

@@nomadek2105 No I have never heard of "Vegan Dream Doughnuts of Atlanta." I wouldn't want my mouth "blown," either. The idea is frightening.

[@nomadek2105]

@@effyleven😃😂 lol. I meant blow your mind as an expression which translates as something that will impress you in a big way. You should try them out if you're in the Atlanta area.

[@effyleven]

@@nomadek2105 I am not going anywhere near America while that disgusting piece of shit is doing what he's doing. And you can keep you doughnuts, too.

[@nomadek2105]

@@effyleven i send you love my friend. 💞. Have a wonderful weekend.

[@techcommandosinc4147]

Awesome. Great job really like it...you have a new subscriber

[@Nonotkidding]

Great analysis. I didn't know, good show

[@sickre]

Just sugar slingers, little better than tobacco companies.

[@patrickm2912]

sickre except sugar isn't inherently bad.

[@turnkit]

And how can this guy say a doughnut can be made that works the Adkins diet? Is he really that clueless? Carbs are carbs.

[@avdad2000]

A couple donuts once in a while will kill NO ONE. Don’t wanna eat them, don’t, food nazi!

[@jackburton6998]

Do you work for the meat industry? No company is worse.

[@dicklongmire6836]

Great teacher and presentation. Thanks.

[@DarthAwar]

Biggest Problem with the Stock Market is almost every big business only care about how much they can get per share and how many shares they can sell at the highest point, Serve the Customers and Support your Staff and the market will always take care of itself!

[@DarthAwar]

@Bunnyshooter 223 Exactly

[@deaterk]

Great info! Liked 👍🏻 & subscribed