This BUSINESS STRATEGY turned Wow Momo into a 1000Cr company? : Business strategy case study

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Video Introduction:
In this video, we cover the story of 2 College boys who decided to wage a war against the giants like Dominos and Mcdonald's! This is a story of 2 boys who built a 1225 cr business not by selling pizzas, not by selling burgers but by selling our very own favorite snack called the Momos! Watch the video till the end and tell us how you like it in the comments section.
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#thinkschool #wowmomo #fastfoodbusiness
#businesscasestudy #thethinkschool Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[@ThinkSchool]

In this video, we cover the story of 2 College boys who decided to wage a war against the giants like Dominos and Mcdonald's! This is a story of 2 boys who built a 1225 cr business not by selling pizzas, not by selling burgers but by selling our very own favorite snack called the Momos! Watch the video till the end and tell us how you like it in the comments section.

[@auditizerauditmanagementso7574]

[@kenkai1232]

Please bro make a video on lvmh

[@auditizerauditmanagementso7574]

[@kenkai1232]

Please bro make a video on lvmh

[@kenkai1232]

Please bro make a video on lvmh

[@khagindratri6781]

* love this kid. Hard hitting, clear, NO BS, direct business case analysis. Stay Blessed.

[@ap-nr3zi]

unlike that old man who's name i don't remember

[@sriramvenkateshakadebutjou8074]

Do a case study on Think school. These guys are doing really well. I strongly recommend to do a separate case study on Mr.Ganesh Prasad 😅

[@shwethatalageri4229]

True even I feel the same😝

[@bab00n15]

YES!!!

[@Mayank-lf2ym]

Yaa

[@bhumeshkamdi2026]

Ye badhiya tha guru 😂

[@ConfidencePoint1]

Noted

[@K-A-L-I-]

As I belong from Nepal, where most people prefer momos' over any other fast food. I am observing the growing market of momos', and how those 3 people acknowledged the actual potential of this dish at the very right time is just amazing. They saw what so many were lacking. Thanks to this channel, your case study has always helped me make good decision for my business.

[@soothingmusic3967]

What is your business about?

[@K-A-L-I-]

@@soothingmusic3967 It's a company which works both as a digital marketing and IT

[@shulter2049]

Ghanta ko momos ho Momo van jatha

[@altf-ir9gu]

@@shulter2049 tae

[@midhunthomas5112]

Hi we need a momo master from Nepal to work in south india. Could you please help me

[@Ajeyadrum]

Another success factor for WOW Momos has been their ability to standardise a good taste of momos across each outlet. As per my observation, the availablity of good quality momos is higher in North India as compared to the Southern states. Therefore, targeting the sub premium category through opening outlets in malls and near theaters has been very relevant in North India but in Southern states, WOW Momos is successful even if they do not target very premium locations for their outlets. Being from Dehradun and having travelled across the country I've observed that in North India, WOW Momos is not very popular or highly rated on Zomato / Swiggy however, in South India, the scenario is very different.

[@AbcDef-el9jl]

I dont generally comment, but this channel is pure gold. Keep coming up with more awesome content like this🙌

[@aseembaranwal]

I am amazed I'm getting all this content for free. You see this is as PURE GOLD as Indian Street delicacies

[@arunalukka]

You should explain your ad placing strategy also as a case study, even those applications couldn't place and explain like this. It's a benchmark, Great Job man

[@ThinkSchool]

Haha :) Thanks alot bro ❤️

[@saubhikmondalmondal5457]

@@ThinkSchool Sir a case study on Manyavar.

[@tejaswy007]

Love the way on how you promote the product at the right time in the video ! That itself shows a business lesson that can be learnt

[@KushagraMisra]

Best "Hi Everybody" ever.... KZbin is incomplete without your perfect Hi.....😀

[@shivamshrivastava7739]

I'm following this company since 2019 I have seen its growth from 15 outlet to 150 outlets and 50 crore to 500 crore and then 1225 crore it's story if mind-blowing and the company owner who stated the company are blowing this up . Really the contents are awesome

[@bijinkumar6415]

Somewhat similar to this story is the fledgling growth of Goli Vada Pav, I feel that there are a multitude of similarities between Goli and Wow Momo stores 🔥🔥

[@saktiprasadswain6546]

@@bijinkumar6415 I havnt heard Goli Vada Pav ..But I hav seen WOW in all part of India

[@arnabchatterjee2298]

This channel i found out of nowhere is GOLD. So glad, I found this. Completely hooked to the content. Great job

[@NehaKumari-sz8jo]

This is a really good channel. no one breaks down business case studies to this convenient and easy to understand. This channel can actually provide business analysis ideas to people who don't even have a business background. thank u for making these videos. keep up the good work.

[@akashagrawal1634]

In my experience, best placement of their stores are at Airports. Their pricing is cheaper compared to other food options at Airports, while they offer a more fulfilling snack for a quick travel. I prefer getting a chicken momo and coke as parcel for in flight snack during movie. Great experience, do try next time. 😊 And thanks again for your great video Ganesh. BIG FAN ❤️

[@pinkimahanta2503]

Do we get wow momos in mumbai airport??

[@Krishna-hp1hh]

@@pinkimahanta2503 yes

[@pinkimahanta2503]

@@Krishna-hp1hh thank u😊

[@sandipchatterjee6067]

aap business case study dekh ke job kar rahe ho 😁🤣 dusre ki business mein profit la rahe ho LOL

[@S41N7]

@@sandipchatterjee6067 to kya? Har banda businessmen hai kya? Tu dusro ka business products and services leta nahi ? Tu khud petrol khod kar lata hai kya? Ya khud gaadi hi bana dal de, doosro ka companies se kyu kareed na?

[@bhavnilchheda6063]

Amazing sir! You are just the teacher every MBA college needs to have.

[@amitsh053]

Both are my Seniors in St.Xavier's College, Kolkata. This is a really successful startup and credit also goes to Enfo Edge owner who invested big.

[@honestpendu1458]

thats awesome

[@Sarcasmka14]

Wow! I think this is best college in Kolkata

[@sremonkarmakar2715]

Setai dada

[@sandipdas9894]

Feeling PROUD of getting such a successful & marvelous alumni in our college @JADAVPUR UNIVERSITY.

[@jeetajani8845]

To be honest I tried out the brand recently twice and was not really happy with the quality of the food. It's not a healthy option - too much salt, too saucy and poor packaging. The case study is really good - I do hope the brand improves the food.

[@sa34w]

I feel the same

[@Robertsmith001]

Maybe it’s not trying to be healthy E.G McDonald’s

[@saswata6453]

depends on the outlet.

[@jeetajani8845]

@@saswata6453 I do agree. However, the recipes and the materials would be the same overall. There will be a difference - however, the core recipe is the same.

[@cauliflowerhead2735]

I completely agree. The momos were subpar and sauces too sweet. They're using cheap ingredients and tons of sugar.

[@priteshprusty8574]

Bhaiya, loved the way you keep the content compressed, straight to point, simple explanation of uncommon terms, and ofc the editing !!!!!

[@brucelee8140]

Waiting for the time when think school will create content about the think school content itself! Such a beautiful analytical channel to watch!

[@jyotilohade5255]

I am really happy to see so many people watching this video India's future is better with such influencers

[@HARIOM-xr4is]

I watched this channel growing form 1k to today

[@robydrd5974]

Such a flawless presentation highlighting each and every point , such a joy to hear. One of the very rare channels on youtube that can attract every body. May your videos bring in great benefits for you.Cheers!!!!!

[@aasthaguptaaa]

Your talks doesn't bore me it gives me interest..And your way of talking is amazing...I loved it..👍👍Keep making us updated...👍👍

[@roopakshetty132]

Ganesh: If you want to be a legendary entrepreneur then this video is for you, also promotes Apna(job searching platform) in his video.

[@ThinkSchool]

😂😂 Krna padta hai bhai. Sab entrepreneur nahi bante na

[@roopakshetty132]

@@ThinkSchool True man, I was just joking please don't take it seriously. 😅😅

[@srisaisubramanyamdavanam9912]

I realised that some companies are there in market which are making crores by maintaining an healthy ecosystem by ur case studies. Keep rocking and mesmerising us with ur content bro....

[@satyendranooka3437]

I like how Ganesh started making videos on companies which I never heard of like Nykaa and Wow Momo. Our Indian start-ups! 🇮🇳 #ProudIndian Thanks.

[@altamashsaiyed277]

Always taking us to our Marketing Classroom....... Great Work Doing...... Keeping Creating & We'll keeping following 👍👍👍

[@tonyjk]

Love these well thought out videos on the Indian food industry. Please make one on Rebel Foods as well!

[@vamsimohan887]

Superb Analysis. I was blown away in the manner the quadrant has been explained. All the aspects of the business is so well researched and presented. A great story telling and excellent analysis. Kudos to Ganesh for yet another mind-blowing content.

[@seekwisdom7625]

Thanks for such a great case studies... Your channel is by far the greatest You tube channels in India...

[@sudharsansathiamoorthy1075]

Absolutely fantastic explanation!! Keep rocking!! You have collected a lot of information to present this video!!

[@cauliflowerhead2735]

Wow! Momos is an amazing case study and a simple business that took off well but I wouldn't say they're food is particularly healthy. Momos are ridden in modified starches.

[@deepakkumarthakur8429]

The thing that makes you a genius content creator and presenter is your speaking skills, even the sponsored ads in your video feels like some valuable informative content. The things that we skip you make us to listen that..... Seriously !!!!!!!!!!!👍🙏🙏

[@abhi3352]

Yes he is really a great speaker

[@SahilDatye]

Real gold is your Channel❤️ thank you for this awesome business lessons.

[@honestpendu1458]

The way you explain is really simple, I can easily understand the video, thanks my friend u are doing a great work

[@dogetothemoon1]

Finally a Kolkata based startup. Hope Bengalis entrepreneur will inspire by Wow Momo.

[@shobhanhaldar3453]

Hmmm 🤔

[@abhijeettewary9602]

Yesterday we were talking about momo as a game changer commodity in the food industry and today there's this case study. Thanks a lot for the info. IT HELPED😃

[@sagnikkaiyum9623]

It means our smartphone can listen on what we're making a conversation on. And it's true actually. If you deliberately discuss on something continuously Google or fb may show an ad or any content on that particular topic. Try it.

[@deepakkumarbehera7493]

I also talking about this tomorrow 😂

[@JOJOUNCLEBLOGS]

*Love to listen to this channel.*

[@suparnihaldar13]

Thank you for coming up with such back to back high quality content. Your explanation is awesome. If u don't mind i would like to drop a suggestion of uploading winning strategies in corporate case study competitions in B-schools

[@nk9996]

Rebel food is monster in making... 🔥🔥

[@pankajmandal71]

each and every sentence he says is valuable

[@obstinateromeo]

Your content and the way of expressing is fabulous

[@sudiptadas9299]

I just love the AD of grow everytime i watch case study videos.... " yeh market sabka ha boss"

[@nikhilshakya]

The thumbnail itself looks amazing 🤣

[@kannadiga3644]

Haan

[@paragjain5894]

I watch you ever video but today I have *one request* Ganesh my father has a cloth showroom in a town.. he doesn't have any online setup nor any knowledge of online selling Can you make a case study on how local traders can increase their sales and stand in front of large online fishes..

[@manojnaphade3933]

Interesting analysis 👍 of WoW momo. And good to see "apna" like initiatives are given platform as such businesses like "apna" truly support 'all includive economy' ...

[@parth_pm16]

Hey Ganesh, after watching your videos, always, I got a boost as well as clarification in my idea. Thank you for making such insightful videos.

[@prajwalmj810]

Goli vada pav is another big player at same space!! Also just wondering how other similiar players would impact like chai point who mostly strategically are placing their outlet in college and office campus! Then some ice cream and smoothie players like drunken monkey, natural ice cream , corner House etc.... And yes cloud kitchen outlets that seems highly profitable!! Can u please make a video considering all these factors and who would succeed the most??

[@prathameshraut8475]

Recently I came to know about your channel and it's really amazing. Please add case study on naturals ice cream.

[@lakshrajdoshi2944]

Okay, who all didn't know Momos were actually a healthier alternative :P

[@abhi3352]

U r insane bro thanks for the valuable info learning a lot from think school 🔥🔥

[@amitjeswani1542]

Thanks for the great Content Buddy!

[@AayanamAnirudh]

Please make a case study on HDFC bank

[@vaibhavkumar3921]

Bro, how you manage to upload videos so frequently, reseaching , scripting and most important editing take lots of effort ...do you assign work or you do everything alone.

[@kalyanishridharan5659]

He does it all alone. Researching, scripting and editing.

[@grcapitals3029]

Thanks brother, I started using decoy effect in my start up . It works 😊

[@sayarashrestha2016]

I saw Oshin Sitaula ,Nepali Girl just watched the video , Love from Nepal.

[@himanshuraj88]

Bhai RAJIV DIXIT JI pe video banana yaad hai na... 30 November ko 🤔😔☺️

[@paarthshah9247]

I'd say Subway caught this market earlier. The market you're referring to as the "sub budget friendly & healthy". It is obviously healthier in the customer's eyes and used to come for around 150-200. Now the rates have been increasing.

[@sanketdesai55]

Salute.... To you brother. Lovely directional video for the prospective QSR entrepreneurs.

[@desianimatoronanime222]

Amazing direct case study without any interruptions... Sir...... God bless you bhaiyaa..... 😊😊😊keep going Ahead..... Bhaiyaa 😍😍

[@nikhilraj418]

The best momos I had in my life yet is in shimla mall market restaurant. The pan fried was too good , I still miss it, nothing can match the taste..

[@muang_genom1828]

@Shiva Tell me the exact location bro..... I'm a momo lover and studies in shimla

[@nikhilraj418]

@@muang_genom1828 wait let me think

[@muang_genom1828]

Soch lia?...... 🤔

[@nikhilraj418]

@@muang_genom1828 I tried a lot to recollect,even went through all the restaurant names in mall road, can't find it, I can give u directions, in mall road it opposite of bus stop, and there is a punjabi restaurant which is always full and the restaurant is besides it, I mean on the right there is bus stop and the left there are these 2 restaurants one is punjabi restaurant and another is a restaurant which provides Chinese, Japanese and tibetian food, it serves sushi and momos too..

[@muang_genom1828]

@@nikhilraj418 gotcha bro.... Thanks a lot bro.....

[@Vineetbishnoi003]

Do you know about NFT money Make a video on NFT please it's growing high now and in India also can you teach us how we can invest thier

[@naveen2929fed]

im also waiting

[@gouravagarwal958]

Proud to be from the same college and heard their story from themselves live

[@bgmi8168]

Literally Waiting For this...Love You Bro

[@ShivamKumar-ox3ni]

Your case studies are amazing man ❤️

[@sreekarapranesh2621]

Hello Ganesh Bhai, indeed it was one of the finest content that I have seen. Since the talk was about the food, I wanted to suggest one of such kind. Here in South India especially in AP and KTAKA, lot of people from UP and other northern states sell Badam Shake, faluda, home made icecream etc. Can we get to see any thing related to that? Bcoz I ve been observing these guys were never out of stock with their product and still their demand forecast and everything felt to be top notch.

[@harshhit95]

You make the most important content the teenager need

[@HimanshuKumar-uz9hj]

Good analysis. Good advertising partner as well. I can imagine you doing case study of my business one day, which still is an idea only.

[@esrafilmondal1675]

This Case Study Is Osm🔥...... Thank You ❤️

[@chandangarg6730]

I couldn't find a reason why did u use the photo of a Chinese Actor on the thumbnail for the video ? I hope it doesn't mean that cheap stereotype of Momos to be considered chinese. 😶:(

[@sadeep_khadka1679]

She is nepali model her name is oshin sitaula

[@chandangarg6730]

@@sadeep_khadka1679 they changed the thumbnail....earlier they used jackie chan s picture

[@vrnpiyush1601]

The best and most beautiful things in the world cannot be seen or even touched they must be felt with the heart.

[@curiousdna1642]

Love your story telling and presentation

[@kanekiken2002]

Why is there a photo of Jackie Chan on thumbnail ? 😂 Momo is Nepalese food.

[@Aegon_Targaryen]

Racists

[@sadeep_khadka1679]

She is nepali model name oshin sitaula

[@kanekiken2002]

@@adityaroy3211 It is from Nepal.

[@kanekiken2002]

@@sadeep_khadka1679 Earlier it was Jackie Chan.

[@Mika-yr7qs]

*As the economy crisis keep rising,one needs to have different streams of income, a well detailed diversified investment portfolio in the financial markets is needed to survive, as well as secure a profitable investment future.*

[@bodywhiitening_3309]

True thought unfortunately mine always end up with losses😓.

[@morganfredrick1421]

Investing is how you create wealth, I started Investing from the pandemic crash👍

[@Karina-np9wx]

I heard his strategies are really good

[@rusevmagany4149]

My first investment of $5000 with a professional like Expert Richard Fernandez earned me profit of over $25,530 ever since then I trade with him and it has been a good turnups

[@maliamayre1148]

Most new trader's make the mistake of Trading on their own without having the required skills to help them benefit from the market. I was once like that but all changed thanks to an expert Richard Fernandez

[@harshbedmutha3786]

Can you make a video about how these food chains expanded their empire from 1 outlet to 100+. Like explaining their franchise models and how it benefits both them and franchise owners. Thank you.

[@jyotichoudhary817]

Present buddy ❤️ Loved it ❤️ Thank you ❤️ Lookin forward to many more ❤️ Keep going ❤️

[@Riderlogy_India]

Fact time momos are not Chinese food it is Nepali food. Never call it Chinese.

[@ashleypinto1349]

It's not Nepali it's Tibetian , so get your facts rights

[@619ry7]

First of all it's not momos It's momo during ancient time Newari and tibetan people used to trade. Newari people popularised that in Nepal. From 90s they started making in veg too. Many tibetan refugee lives in both India and Nepal. They started selling momo now it become mainstream.

[@619ry7]

@@ashleypinto1349 tibet is very cold place and they used to put yak meat inside as a kima. In Kathmandu you won't get yak so Newari people started using buff as a kima. From 90s they introduced as a veg chicken and other verities. Momo is indeed originated from tibet. But recognised as both tibetan as well Nepali dish in Morden day. now tibet is in China 😑😢

[@KejriwalBhakt]

You should have included Mozo Pizza in Premium and sub-premium because they are tasty and are on their way to become a unicorn.

[@youunique9836]

Aa great market research. Hats off Legend 👏

[@saiftamboli2604]

Hey bro watching ur video frm past few weeks. Every video in ur playlist has sence . Keep growing.... Going to start a chhat center soon ... Any session Thank you my knowledge is growing day by day as ur channel. Best luck

[@abhilashutchil5044]

Love the case studies. Great job. Wish you continued success. Two things, 1. The thumbnail with Jackie Chan when you are talking about momos is extremely insulting. Be better. 2. Please get the pronunciations right when you are talking about foreign brands. Your pronunciation of ‘chipotle’ was cringeworthy.

[@sarahtonin8144]

Investing in cryptocurrencies like bitcoin has maintained my financial status for over a year! in fact, it is very profitable.

[@hoshifuyo4494]

I've been investing in cryptocurrencies by myself and I'm not too happy with what's going on. Just a few weeks ago I lost around $4000 on a particular trade.

[@danielmia4698]

@@hoshifuyo4494 That's why having a financial expert when it comes to trading is very important!

[@renelacad2603]

I've really heard a lot about a certain professor Mrs Stacey Miriam, who is a well-known cryptocurrency expert. I am single, do I hope that investing in bitcoin will solve my financial problems?

[@tomzuzolo8068]

I've thought about investing in bitcoins, but my friends always put me off.

[@americanview3277]

@@tomzuzolo8068 That should be an ignorant attitude. Bitcoin changes people's financial status forever!

[@AnshMehraa]

Amazing video!

[@garvmakkar1038]

This channel has become my Netflix now..

[@entertainmentdesires757]

Hi, another fantastic video ☺️

[@saluskumar1508]

One of the best casestudies and very informative for young entrepreneurs who are looking for small startups 🔥👌😍❤️

[@Kj9998y]

Please make a video towards the jobs of the future during the age of automation as It creates a lot of misconception amongst people about which Jobs will be automated. In the growing age of automation we must be aware about this topic. Thanks!

[@swamydadi5887]

Super Work Sir... 👍 by Watching your Analysis even sometimes I am be like Chalo Start karlethe Business....

[@oner9789]

Really so great learning (Thank you so much think school)

[@deepakhshs4082]

Wow ultimate explanation bro . Itz just wow 🤩

[@david4122941]

You nailed it, brother.

[@animeshsinghrajput1]

Seriously I love the contents this guy makes 🥳❤️ seriously I’m addicted to think school now 😂😅 we want more 😍😂

[@surajitmondal823]

A few years back the founder guy came to a bengali quizz reality show, back then they only had a handful of stores. I never thought they might get this much success.

[@pinkytiwari1805]

No words for ur explanation.... thanks 😊

[@subhaaram4519]

Great work.Awesome!!

[@debabrataghosh5111]

Thank you for your amazing teaching ❤ 🙏

[@girishkale1429]

Dear sir, thanks for valuable and various updates in food industry. Happy Diwali. OK thanks

[@alishaikh44]

Keep up the good work!!

[@ravikedia509]

Thank you so much bro this is very helpful for me

[@vishalpatelful]

Some big media houses have been doing PR by writing articles about how momos are the worst street food ever, and the same will never say to burgers or pizzas.