How a Poor Kid from Brooklyn Made Starbucks

Decades ago, few Americans knew what coffee was, and some thought it came from a can. But a small retailer from Seattle changed that and later became the biggest coffee house chain in the world: Starbucks.
While the company was founded by three friends, it wasn’t them who transformed Starbucks into a $100 billion-dollar company that serves 4 million drinks a day.
It was an outsider: a poor kid from Brooklyn who just graduated from high school the year that Starbucks was born.
Sources:
[Starbucks]
www.forbes.com/sites/ronaldho...
www.statista.com/statistics/2...
www.investors.com/research/st...
www.usatoday.com/story/money/...
[Gordon Bowker]
www.seattletimes.com/business...
www.bizjournals.com/seattle/n...
[Alfred Peet]
sprudge.com/peets-biography-1...
[Howard Schultz]
www.amazon.ca/Pour-Your-Heart...
• Video
www.biography.com/business-fi...
www.celebfamily.com/entrepren...
[Macy’s]
www.visitmacysusa.com/new-yor...

[@cikotan6994]

"America won't spend 1.5$ for a coffee!" Well...

[@wilcolbourn6146]

He wasn’t wrong you Americans spend $6 on coffee

[@spiceydice6968]

@@wilcolbourn6146 Correction: $7.50

[@wilcolbourn6146]

XGrau I am so sorry to generalize it $6it $7 I am terrible

[@wilcolbourn6146]

FroggoNation I know buuuuuuuut still.

[@mariakutsu5946]

$10

[@lasagnapapa]

"Americans will never spend more than $1.50 for a cup of coffee" Americans: *frequently spend over $14 for a single cup of coffee*

[@AmazingErrChannel]

lasagnapapa Well, inflation, but ok

[@bluz9951]

AmazingErrr it wasn’t as long ago so it’s still a lot of money

[@AmazingErrChannel]

Bluz Yea, I am saying that it is inflation’s fault that coffee is $14 instead of $1.50. It was a lot back then, you are right.

[@blurcy8466]

AmazingErrr 1.50 is only like 3.00

[@AmazingErrChannel]

Blurcy Inflation+ Price change then

[@StevenGamesHD]

I find it ironic how back then macy's was the biggest retailer and perhaps one of the most influential businesses that brought us modern day shopping and Starbucks was nothing special, but now in present day starbucks is now one of the most successful businesses out there and macy is about to run out of business. Quite amazing and sad actually

[@frag9575]

The demands changes and the executives didn't have the foresight to pivot. A strong business is one that can predict future trends and have the idea to pivot into better trends

[@anotheryoutubeaccount5259]

@@frag9575 Such as? How is a department store supposed to survive?

[@bitsadinnit8243]

I'm happy Brew recommended this video

[@bastiangonzalez9]

SAME

[@ethanw0077]

Yo how

[@kisukie8061]

Ivan Baddy same faxs

[@matersven]

Bites the dust

[@ty42subsicreatedamazingvid48]

Who is that

[@TOGthatoneguy]

this is high quality content. I'm in,subscribed.

[@konodioda8173]

I don't care

[@TOGthatoneguy]

@@konodioda8173 I don't care, that you don't care. I'm not here for your approval.

[@nathanielcompton3517]

@@TOGthatoneguy nani?!

[@novaonsteroids9765]

@@konodioda8173 DIO!

[@konodioda8173]

WRYYYYYYYYYYYYYY

[@NotSandhorst]

7:11 'americans could never enjoy coffee like italians' americans: spends their life savings on one coffee cup

[@whippethacreem7299]

Ah yes *I require the awakening bean juice*

[@elimaduro1271]

"Americans will never spend more than $1.50 for a cup of coffee" Americans: frequently spend over $14 for a single cup of coffee

[@Hyperborean_Skibidi]

@@elimaduro1271 nice stolen meme, also inflation exists.

[@nandlabh6349]

Americans have vision regarding buisness.

[@Zenden1ST]

Hook: iL Gornale My Brain: Giorno!!!!

[@DoxSteele]

Have a dream!

[@man.horror]

I, Giorno Giovanna, have a dream...

[@yamoshin00b73]

same

[@inkytanku8935]

Same lol everything is a jojo reference

[@inkytanku8935]

Kono Giorno giovanna!

[@mattdbower]

3:17 "His partners were nervous about bringing in a high-powered New Yorker" *shows Atlanta skyline*

[@amitchell8054]

THATS WHY IT LOOKED SO FAMILIAR-

[@fanimations4431]

As a person from Georgia, I should’ve known that

[@adityahajeri997]

Hey bro, one day even you will be standing as a best youtuber, you are doing great. We need more videos, you are teaching the world about the unknown stories and you are simply motivating us. Thanks for doing that. 🙏

[@HoodChicTheeSoloWorldTraveler]

Howard Schultz is my main man. Wrote a paper in Grad School about his life, philanthropy, ideologies, and his impeccable level of emotional intelligence.. A great story to share with those who work or aspire to work in managerial roles. What I got from Mr. Schultz is the importance of treating the people who work “with you” with a high level of respect and integrity.. Super business man♥️

[@DecisiveZoom]

SUPPORT YOUR LOCAL COFFEE SHOPS RIGHT NOW

[@Queendreamer]

My favorite local shop is still closed 😭😭

[@themadgamer4571]

"Americans are never gonna spend a dollar and a half for coffee" *Looks at people spending hundreds a month on Starbucks* I need some coffee now!

[@Mrdinomist]

Sturbucks coffee kinda sucks. Too much sugar and milk

[@rqvebr]

@@Mrdinomist its customizable ya know

[@Mrdinomist]

@@rqvebr i know , i been there many times but i don’t think they are good enough for that price. At least in Munich compared to regular coffee shops they aren’t any better and usually more expensive cause of brand image.

[@MarkSmithhhh]

@@Mrdinomist I think that's just it...its like one of those things where kf ur somewhere you're unfamiliar with and you want coffee ur probably going to go to peets, Starbucks, dunkin donuts, etc...at some point those coffees were probably GREAT but then with growth just became "meh" but the brand image and their marketing and tons of locations made up for it...same thing as McDonald's, I'll bet when McDonald's was just starting out their burgers were incredible and had amazing service which launched them to where they now are able to make billions serving dogfood burgers and having awful service

[@Mrdinomist]

@@MarkSmithhhh Probably. Like the best places to eat are usually those not so famous family restaurants and coffee places.

[@NoahMills6521]

6:14 My man really started spewing Eminem lyrics back before Eminem was a thing

[@fyemusicplug6486]

“You better lose yourself in the coffee”

[@JockJaimeRadfordBromley]

"If others around you have integrity too, you can prevail." Aah... that's why I'm finding it so hard to win at this game.

[@redrooster303]

I remember working in France 20 years ago and the morning ritual was going to a coffee bar and getting a small espresso for 1 Euro. The taste was amazing and was the highlight of every day for me.

[@jetsetradio5441]

This is an "amazing story of a successful coffee chain". But literally caffeine is the worlds most popular drug. Its just: who could raise the most money to have a chain for coffee shops that gets a monopoly on selling drugs that people require to do work efficiently.

[@notubercharged]

Who else came from Brew's video?

[@aihoshinoirl]

Me!

[@Drag0nBrand]

Definitely me lol

[@obadayahiaoui6586]

Yo

[@mateoGdogg]

Me just now

[@mattyward4822]

Brew says I do 😐

[@vengefulspirit99]

9:57 Imagine having Bill Gates as a partner running a coffee shop.

[@vid6819]

It was Gates Sr (the dad) not the one you think

[@billmartin4093]

Howard Schultz is one of the most inspirational people you could ever think about especially in business.

[@triptisjournal]

Thank you so much for making these videos. It amazing to know such deep and astonishing history behind the products that we use and love!

[@mathieuavisse4623]

wow man you love products ... you have a serious issue

[@YourMom-lw5ey]

The research was... overwhelming !

[@ssxxxss]

From a spanish store to a white vsco girl aesthetic store.

[@philipm3173]

italian

[@TheHF21]

Making the beans darker does not bring the taste out, it makes the bitterness in coffee more present and the whole coffee less unstable

[@buildyourowntone]

This was a probably the best Hook documentary yet. These documentaries are great, good storytelling.

[@Mr3344555]

Damn, the bell icon is useful! Glad to have something to watch during lunch 🙂amazing upload about the history of Starbucks!

[@MozaicMix]

Soothing voice, nice footage, and amazing stories.

[@highcause4473]

So informational man keep up the good work

[@thorbork5133]

Damn, first video I watched and I love the channel already. I also love that you state the sources in the description.

[@t3jsorganics419]

Poo

[@saza3485]

@@t3jsorganics419 💩

[@mysmirandam.6618]

Loved this thank you brew.

[@salt251]

you deserve more subs man, you are underrated

[@paolabueso]

Love your videos! Thank you so much for sharing this. 😀🙌🙌🙌

[@liuliu4184]

Every multibillion companys owner/founder was poor/homeless when they was a child

[@omerkhan7818]

Ennis Parachki *X

[@das524184]

*A large percentage

[@J276]

7:08 This is a mastrena espresso machine and instead of other coffee machines, it does the job of pouring espresso into the cup without the Puck and press technique so this saves a lot of time for starbucks employees during busy times.

[@markmunoz3951]

Can’t wait to see you hit 100k subscribers!

[@firname395]

Little did he know, starbucks will be a huge thing in the spoiled girl community

[@therealparin]

underrated

[@spectrumstudios6227]

And the cringe aesthetic community

[@Diesel_Drinker_MmmYummy]

I am pretty sure taste doesn't tell yourself about your personality.

[@Hall216]

Chile anyways so...👁👄👁💅

[@knowledgdeseeker]

Thank you for creating and sharing Starbucks story.

[@mikhailapoblete4175]

Im using this as my guide to my report thank you!!

[@nayanmipun6784]

Quality controllers is the main issue in all businesses, whether employees are measuring up to the main visionary aim

[@XitsundzuxoHimina]

Having values and beliefs, and standing by them is key 🤞🏾🤞🏾🤞🏾🤞🏾

[@maadfx8511]

Came from brew, really good content :) How ur still 2.3k subs xd

[@darkira2129]

Time, dude time

[@maadfx8511]

@@darkira2129 oh true, this channel is only 1 month old :o

[@sossjmv]

He has around 13K subs with over a million views

[@sossjmv]

That's crazy how much he grew in a month

[@godza8107]

@@sossjmv he has 80k now

[@scottharrison9043]

Your work is very impressive!

[@itsyoboicat]

I’ve been watching these stories. All those people who went to college always started off rough and ended up having no money.

[@arousedbanana6327]

Watching this at 3:00 AM while drinking coffee feels unique

[@abraarbhatkar]

Hey bro... I'm from India... Nice upload bro... Keep updating these kind of videos as u share a huge knowledge with the world...

[@evaperez4139]

As a kid about 7 years old (1964), my mother will make coffee ; using grounded coffee beans. Place the grounds into cloth bag(specially made) and pour boiling water. Then she would boil the milk (leche in spanish) and pour into the black coffee. That's how Puerto Rican made the coffee. Expresso coffee was popular with the elders.

[@CrypttInVR]

Nice to see a video that takes place in my hometown

[@riazamod8108]

Great and inspiring story I drink a cup of Starbucks every morning good to know the story behind it

[@doug9066]

Our grocery stores United Supermarkets in Lubbock sold PEET'S Coffee until switching to Starbucks Coffee some few years ago.

[@michaelslater6839]

My father started his car his day every day with a cup of coffee. Did everyone I know had their own coffee maker. Coffee was not only Served every morning at breakfast it was also served after dinner. Especially if you have guests. Everybody I know had a percolator in the 60’s and 70’s and made their own coffee and nobody drank Instant at least that’s the way it was in California 50 years ago. The convenience of getting a good cup of coffee in the middle of the day, really any time of day, is what made coffee shops profitable. I still start every day with a cup of coffee.

[@yamoshin00b73]

what was the name of the song that started at 5:05?

[@blisswkc3344]

Thank y’all so much dearest 🌹 Y’all such an inspiration 🥰 Appreciate y’all from the bottom of my heart 💜 Be Blissful Eternally 🙏😇🌈

[@rlee1185]

Now we drink overcooked coffee at Starbucks

[@lost2415]

Starbucks was invented to replace canned coffee now there making canned coffee in 2020. Smh

[@555sanjana]

they're*

[@angelgal3076]

their canned coffee isn't *just* canned coffee

[@kizunaastin5308]

I bought their canned instant coffee and smells like fish food, I never used it again.

[@jersonoliveros7779]

There's no shortcut of success, every success spend efforts, sweat, failures, studies, and determinations.

[@Uc3_duc3]

Great vid, but “Pour Your Heart Into It” was published in 1997, not 1977. Always good to be precise with your facts.

[@braintreats1153]

It is a quaint little story about a poor mom that sent her only son to the marketplace with their last possession -- their old cow -- to get some money to buy some food. But instead, the little boy traded the cow for some magic beans (that turned out to be coffee). His mom scolded him and threw the magic beans out the window, but in the morning there was a giant coffee bean stalk that grew right up into franchise heaven. And they all lived richly ever after. They even bought back the old cow for a cheap source of fresh cream! End of story.

[@nickpicklerick3167]

This channel is so underrated

[@rjonboy7608]

Wow! I did not know he had that much integrity to stand up to that kind of bullying. That's a real man! (And thus I have my three favorite coffees: Kenya and Brazil blends and a cup of Pike's Place for the road...😋)

[@andrewcruz7595]

*Happy to stumble across this video I got an interview tomorrow so I figured eyy why not learn some history*

[@camelia2722]

They never get my drink right i always get watered down ice coffee that taste like milk and melted ice!!! 6 dollars!! You owe me starbuck!!

[@sayyer10]

At 11 minutes I felt this was a ‘rush’ upload. Would’ve like to see it run at least 25 minutes like your other videos. I am sure there’s more than enough material to jam pack in there like how and when Starbucks started their expansion in US then the world, the re-invention of their iconic logo that met with much criticism, how they came up with the logo in the first place, their net worth, etc….

[@justafutbolfan505]

the reason why people spend more than 7 dollars in a coffee is because of brand and the wifi starbucks has had a great reputation in years including brand, modern establishments and dont forget the quality of a product, if you order a caramell frapuciono in a country or any continent, it woul be the same,, the quality is one big reason why people pay sooooooo uch for a mothertrucking cup of coffee......

[@lylesmith8632]

Sorry miss spelled a couple of words. Once you send can't fix it. LOL

[@MrStringybark]

Starbucks opened in Australia which already had Italian coffee shops since the 1950s. Since Starbucks was just American-style coffee and American-style menus they were not regarded highly compared to what people here were already used to and Starbucks closed down most of their outlets a few years later.

[@williamadams2361]

The central role of property rights in our system of government must be reinforced.

[@danhanson5314]

The American food tuber sonny went to Iran and said this. "People ain't their governments, people are people. we have a lot more in common than you think.

[@hieuhughesle-au9884]

An here I am sipping Peets Coffee...out of a Starbucks tumbler, full circle!

[@no.7893]

gotta say i think il giornale is a better name than starbucks

[@yellowcactustvz4929]

Bella raga

[@man.horror]

Honestly though lmao.

[@SoloAdvocate]

@Lisa P That is my thought as well, the red color didn't help either.

[@no.7893]

Lisa P I guess I prefer the appeal of Italian names, at least with coffee, it’s like having fine wine with Italian or French naming, it gives a sense of authenticity. Maybe the people of Seattle simply are too afraid of some culture ;)

[@jakewhite5453]

however, starbucks had brand recognition (at least more than il giornale)

[@shakarussanders9911]

Oh wow modern Starbucks was born on my Birthday pretty cool!

[@gmpapadopouloscom]

Just a small correction; As stated within the book, was not Bill Gates Jr. the one that actually came in the meeting with Schultz, but his father, Bill Gates Sr. Incredible video, all in all. Subscribed for more!

[@blankblank00]

Here before Dutch Bros takes over the coffee industry in the U.S. ❤

[@sabrina.natalie]

I absolutely love Dutch Bros. They’ve expanded very quickly throughout the years. I do wish they had a lobby and a place to actually sit down and enjoy the coffee though.

[@Canobeats420]

amazing content well done

[@simonejdemrch7335]

i love that at 5:04 chopins nocyurne op. 9 no. 2 starts playing.

[@falcon5178]

yes

[@duckbrew]

9:05 Hey Herman Sarkowski is really Eric Clapton!😁

[@BigGuyBoleslaw]

"Put your Heart Into It" was published in 1999, not 1977.

[@aprillou]

Great content! Keep it up! New subscriber here.

[@ralphb446]

I could see this as a movie 🎥 🍿👍🏼

[@vyshan8431]

Even if you were to account for inflation on the "nobody will spend a $1.50 on coffee" statement, that is still about $3.67 which is pretty close to what people actually pay for coffee nowadays, give or take 0.50 cents.

[@starlogistics6527]

great content while iam fasting

[@rhemstorres7948]

Inspiring!

[@wizzzade]

Great story, but Northern Michigan is not U of M (the football stadium you show).

[@masahirosakurai64]

Howard? You mean Potts, right?

[@syrup8645]

I thought that exact thing LOL

[@garyjaycat]

Now I'm wondering if Brew's coffee maker Howard was named after Howard Schultz. Seems like something Brew would do

[@doug9066]

My coffee of choice but have backed off buying for awhile. I earn Stars when I do buy. Now I see where Pikes coffee came from, looks like named after the street.

[@210867able]

That is very true my friend also read that the logo was different back in the days...

[@sikorah4128]

When he said Shultz I thought of my moms last name which is the same thing!

[@Badvait]

3:58 *nice*

[@fizzytequila9177]

Next video: How styrofoam was RANDOMLY invented through a man eating canned beans!

[@khunpaciny7273]

From the thumbnail i thought the old logo was Giorno XD

[@pumagreatest3975]

lol

[@humbll9135]

I remember one of these songs from the Fallout 4 radio...

[@robertholtz]

Whoa whoa... Decades ago ALL Americans knew what coffee was. And you could buy it in any restaurant, diner, or truck stop across the nation for pennies per cup including free refills. Cream and sugar was strictly on the side but free of charge.

[@MCorpReview]

Howard is back for his third cup now

[@Nikhil_George]

Now I'm in ... Into the Hooks family...❤❤

[@ericjohnson7637]

Once visited the original Starbucks. The line was way to longs so I went to one across the street.

[@nge400]

Could have saved yourself the walk and gone to the second location located INSIDE the original Starbucks.

[@sutats]

Travelling sure does wonders

[@sg82688]

Munchies Tea & Coffee...lovely

[@user-vm5ud4xw6n]

They were so wrong about how much people would pay for coffee. A tall latte w/o foam is my favorite Starbucks drink. What isn’t my favorite thing is Starbucks employees ignoring and then refusing to serve a member of our law enforcement community. SB is standing on shaky grounds with this customer!

[@antonioramos8804]

I go to 7-11, get a cup of decaf, a good morning greeting and a smile all for $2.10 . You're lucky if they even smile. Maybe it's me because I'm short.

[@user-vm5ud4xw6n]

@@antonioramos8804 I’m short too. No 7-11’s around us anymore. They’re getting rid of all of the places people used to rely on and the new isn’t always better!!

[@murdadance]

this channel is very nice

[@Eve456B]

My worst nightmares is cold coffee

[@THATSINTERESTINGMEDIA]

Videos are amazing

[@JD-lb8np]

Strange that theu would make the price so high with the background they have

[@MoonV29]

poor kid traveled to rome? in my country, a poor kid cant even travel outside his neighborhood

[@fishjuice3987]

fr