How A Poor Korean Boy Created Hyundai

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30 years ago, Hyundai was seen as a small Korean company that made cheap, ugly and unreliable vehicles. People even joked about the brand, saying you could double a Hyundai’s value if you filled it up with gas.
But now a days… they are among the best quality vehicles in the market, overthrowing giants like Ford, Honda and General Motors, to become the third largest producer of cars in the global market.
But what’s fascinating about this, is the man who started it all.
A farm boy, who only wanted to escape from poverty, left home as a teenager and embarked on a journey full of failures, misfortunes and embarrassments.
Despite the adversity, he went on to create the biggest company in South Korea and took over by storm not only the automobile industry, but also shipbuilding, construction and so much more, turning himself into the richest man in Korea.
This is the rags to riches story of Hyundai, and the man behind it, Chung Yu-Jung.
00:00 - 01:04 Prologue
01:04 - 03:56 Escaping From Poverty
03:56 - 09:19 The Journey
09:19 - 16:38 The Birth of Hyundai
16:38 - 20:11 Hyundai Motors
20:11 - 24:40 The New Era For Korean Cars
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↘️ If you’re interested in what I use for my videos.
🟢Where I get my music:
Artlist artlist.io/Jose-698017
Epidemic Sound share.epidemicsound.com/j1il8k

[@silkroad7820]

As a Korean, I admire him so much. He is truly a legendary symbol of Korean economical success & challenging spirit.

[@NazriB]

Lies again? Harvard Hyundai Heart

[@JoseSanchezdontyaknow]

Ya im sure samsung is bigger then them and the owner of samsung I'd imagine is ritcher

[@shatadrupaul3870]

​@@JoseSanchezdontyaknow I once heard that the owner of Hyundai was the richest man in South Korea. Maybe positions have changed now.

[@Atixtasy]

As a 2018 elantra driver, and mechanic..... *salute* to his stoic attitude and from what it seems, his brothers appear to honor his legacy greatly! I just change the oil and it works, and i run it hard also, created a custom short RAM intake to give me an extra 8HP, more on lower RPM's! My brother bought a genesis g70 and love it.

[@JuanCarlos-dz7wc]

@@shatadrupaul3870 Chung Ju Young was 9th richest guy in the world in 1995

[@umay357]

Oh my god........how many failures he had crossed in his life...how many obstacles he had faced while trying to accelerate his business....this man should be from out of planet....hats off 🔥🔥🔥

[@nishik810]

More better. He is from this planet only. With determination more than rest of people

[@Booz2010]

Make TOYOTA Trucks Great Again 😎 Scotty Kilmer

[@ibrahimhaneef6684]

Kia motors & Honda saved him

[@anydaynow01]

The only thing this guy didn't build was rockets, hats off to him!

[@7EvanPAC789]

Only YHVH El-Elyon Ahura Mazda Shang-Di Jesus Christ can forgive sin and save a person by God's fulfilled work through Messiah Virgin Birth Savior whereby all Holy animal sacrifices were (counted) applied attributed to the work of God on the Cross-(2nd Temple) through the Perfect Lawful Holy Life of Messiah Jesus Christ. It is God's Choice by the word of God made flesh Jesus Christ that a person sealed by God's Holy Spirit through covenant be saved upon Resurrection of the Righteous being Born Again with a Glorified Body; having physically died with a righteous pure heart in full agreement with God's Truth and Law. Whereby no past unholy unlawful evil action is justified in heart but fully confessed repented of sin before all creation and God the Heavenly Father. Enter into Holy Covenant and accept God's Gift cleansing payment ritual purification for sins by the blood of Messiah Jesus Christ. Learn the Holy Art of Prayer, Jesus Christ is Alive! Acts 17:30 “And the times of this ignorance God winked at; but now commandeth all men every where to repent:” We may ask or beg, but only Jesus Christ can absolve and forgive us our sins. When elders speak of taking hold of the Blood of Messiah, they mean Jesus Christ applying his blood as the High Priest and Messiah upon confession/full repentance. (Shinto) Shang-Di Lord of Heaven and the Four Heavenly Kings: Jikokuten, Tamonten, Zochoten, and Komokuten . Revelation 7:1 KJV “And after these things I saw four angels standing on the four corners of the earth, holding the four winds of the earth, that the wind should not blow on the earth, nor on the sea, nor on any tree.” Mandate of Heaven: To be Counted Righteous always meant to reject Evil absolutely never allowed to justify evil crime lawlessness in heart thus when being made aware of Law (Truth) thus taking God at his word (God's word (law) made flesh: Jesus Christ replacement of First Man & the Lord of Heaven in the Flesh the literal Body of God) hence obedience and sacrifice the test of the heart (In full legal agreement with/Listening to God). The Heart is what has always been judged (pure) as good or evil. (Once learned made aware of Law, All People held to account judged by Law known/Israel.) El-Elyon (Most High), Ahura Mazda "Wise Lord" (Persia) Zoroastrianism, Egyptian Book of the Dead, Ancient China Temple of Heaven (Shang-Di), Xiongnu Mongols (Tengri), (Egypt) Ancient of Days, all prime cultures prove the only first religion and priesthood of humanity the Melchizedek Priesthood Jesus Christ (completed) fulfilled forever as the living High Priest of the Promised Virgin Birth Covenant: Christianity is the fulfilled Melchizedek Priesthood through Jesus Christ the only promised savior redeemer who fulfilled the law and prophets and his Orthodox Church (All Holy Trinity Church Branches of correct doctrine is counted as Orthodox) is the only Functioning prophetic Holy Spirit Lead Priesthood of the 12 Tribes of Israel. Children, Free Will, & The Tower of Babel cultural language divide delays Jesus Christ's reign as when he claims throne he is immediately responsible for judging all both living and dead. All ancients knew of the promised resurrection of the Dead (Reincarnation), virgin birth, and Judgement Day of the Righteous and Wicked souls; To be perfect is to be complete according to set standard, mathematical law of absolutes good vs evil. The true opposite of love is unholy selfishness, the epitome of pride is self-righteousness (unmerited value/unlawfully agreed). People confuse pride with its righteous opposite which is Glory/Honor all ancients sought. Good is that of Truth/Holy Lawful Order, & Justice. Evil is that of Lies, unlawful disorder, chaos. Clean vs Unclean, Holy Lawful Hate vs Unholy Criminal Hate. Jesus Christ is the Law and the Test of Faith & Heart concerning righteousness and ritual purity (Ritual Purification) "Sanctification" that which is Holy; whereby Jesus Christ (The Lamb of God) the word of God in the flesh is the standard of measure how a person is judged as good or evil based on their choice to receive God's payment blood covering sacrifice through Jesus Christ's Perfect Lawful Life. Faith=Trust. (KJV Bible for English) (Romans Ch.10) (Eternal Life) If you confess with the mouth the Lord Jesus, and shalt believe in thine heart that the creator (supreme spirit) Lord of Heaven hath raised him from the dead, thou shalt be saved.” Jesus Christ the only worthy Emperor King of Kings Alpha Omega of Humanity has the authority and dominion of the first man and is the Eldest of the Human Race (Virgin Birth promised by Creator before Cain & Able) and First Born resurrected unto Glorification from the Dead. Israel is the church body of Christ Family of God; all people of any nation of the world that choose Righteousness, Honor, & Glory are citizens of Israel the Most High Lord of Heaven's Kingdom. Peace = Jesus Christ the only begotten son of God born from a virgin with no corruption from Adam's Seed. Islam is Satans Counterfeit of The 12 Tribes of Israel. Most people in world (All Ethnicities) including Arabs that identify as muslims are actually Israelites by Blood (All saved by Blood of Messiah Jesus Christ counted as Israelites co-heirs by Blood of Jesus Christ). #Zoroastrianism proves virgin birth (3 Wise Men Kings from East). Confess & Repent of Evil Crime lawlessness by Jesus Christ to Heavenly Father Creator of Life! (stop doing crime and ask for forgiveness for all evil done, can only confess and repent because of Jesus Christ) ✓Share with everyone, Diyu Shiwang Earth Prison Hell Ionic covalent bonding law water/air the spirit is a Gas given state of matter, God is light there is no darkness in him, spirit mini light star fuel fodder if trapped bonded to the Lake of Fire Earth's core Domain of all impure dead, Man was given dominion and made of earth so the wicked withered unsealed souls are pyre for the Earths domains fire. (Psalm 88 Bottomless Pit) Every action has equal opposite reaction one reaps what they sow by covenant. As with the Israelites the Living God sent Holy Angels to cultures such as the Native Americans giving them a form of the Gift of Tongues (prayer language whereby the Blood of Jesus Christ by word law promise of God virgin birth covenant was invoked for healing etc. binding and sealing evil spirits). Many Native Americans are mixed with Israelite Tribes of Asher, Gad, and Nephtali. There were pure hearted people and evil "witch" magicians and false prophets using evil spirits (all ghosts are demons unlawful spirit creatures from Fallen Angels/humans having unnatural sex with animals) among the Native Americans as with all groups that were sent the law and real prophets of God. Zoroastrianism is named after Zarathustra/Zoroaster a Prophet of the Living God whereby that "religion" is actually fully tied too thus derived from the Melchizedek Covenant. The Emperors of Ancient China acted as High Priest for the Kingdom people and land sacrificing a lamb at the Temple of Heaven to the Lord of Heaven just the same as the Israelites were instructed. Read Acts 2:17 KJV. I am a jew by blood and orthodox christian and one of the Prophets appointed unto this Generation. I am a literal witness that Jesus Christ is Alive! I have seen and spoken to Angels and Demons, Astral Projection out of body experiences, I have heard the audible voice of the Living Eternal Creator Father God as with all the Prophets before me (Fully Sober all my life). Revelation 2:5“Remember therefore from whence thou art fallen, and repent, and do the first works; or else I will come unto thee quickly, and will remove thy candlestick out of his place, except thou repent.” Ephesians 4:30“And grieve not the Holy Spirit of God, whereby ye are sealed unto the day of redemption.” A person is only Born Again Saved when Glorified made incorruptible, Salvation is a Gift of God it is God's choice by the Word of God, the person living in full agreement with God his law and truth New Covenant, Pure Hearted upon physical death. Abide in the Vine Covenant, a person either walks Holy sanctified within lawful covenant Will of God or walks outside of God's Will the covenant truth Holy Natural Law of God. Sweden Denmark Germania Danube Julius Caesar Israelite Tribe of Dan (Adonai - Odin , Lok-i Luc-ifer). I am a literal witness that Jesus Christ is Alive with a Glorified body superior to the Holy Angels in Function and Authority; the Glorified Body humanity had before sin the curse of death Decaying bodies. Hebrews 9:27 “And as it is appointed unto men once to die, but after this the judgment:” #Harmony - 7EvanPAC (Pray Nicene Creed say apostolic universal orthodox and Lord's Prayer, catholic just means universal) (End Abolish the False Office Papacy Pope/Vatican City, all living ages 5-7years+ must be fully confessed repented of sin and orthodox christian in order for Jesus Christ to publicly claim reign without Third Temple prophecy event) (Pope must repent and unite with Orthodox Church or be arrested) Isaiah 4:1 “And in that day seven women shall take hold of one man, saying, We will eat our own bread, and wear our own apparel: only let us be called by thy name, to take away our reproach.” Matthew 7:21-23 21 Not every one that saith unto me, Lord, Lord, shall enter into the kingdom of heaven; but he that doeth the will of my Father which is in heaven.22Many will say to me in that day, Lord, Lord, have we not prophesied in thy name? and in thy name have cast out devils? and in thy name done many wonderful works?23And then will I profess unto them, I never knew you: depart from me, ye that work iniquity. (The Church Israel is bigger than people think, we are an Empire)

[@woosungx01]

In Korea, there's a famous phrase from Chung Ju Young "해봤어?" meaning "Have you tried?". When his employees always say, "that's impossible" when Chung Ju Young ordered them to do some tasks which was pretty much an impossible task at the time, and he will reply "Have you tried?" and take an action, then he would have accomplished the task.

[@MR-backup]

Do you have a source for this? I'm not saying you are lieing, just that you never know when something in folklore or fact; So I am curious if there is somewhere that proves he would regularly ask this.

[@user-oy2pg7lc9y]

​@@MR-backup사실이다. 정주영회장이 직접 한 말이다.

[@beautifullovechannel]

Like Ford did to his engineers when developing the v8…. I love this . I love it here

[@jp28dew]

​@MR-backup Google his name and "have you tried", I can see multiple sources, some of them in English.

[@themacrofolks863]

Why do you buy Hyundai - Kia? They destroy lives of whistle blowers... Seriousy..

[@angelg2638]

I bought a Hyundai Excel in 1990 as a young sailor in the US Navy. It was only $5,000 but was loaded. My first car with power steering, power brakes, ac, cassette play, power windows, central locking, automatic transmission! For my young family, it was luxury! Velour seats was so comfy. Thanks, Hyundai! You took care of my wife and 2 kids!

[@DisposableYeetapotamus]

im still driving an excel, ive turned my little manual nugget into a mini rally car

[@No.Handle31]

They are bullet proof.

[@gogoi_da678]

Hyundai first introduced the Santro in India in 1998. At that time it was the most advanced car we had ever seen as India had a closed economy and the car market was in its infancy. At that time, nobody had seen a car like the Santro, it wasn’t the most comfortable or best looking but its engine was reliable and efficient, along with decent power, which other brands lacked. It was an instant hit at that time.

[@yt_bharat]

Exactly, power steering, peppy engine, power windows, very easy to drive. Matiz yaad hai? Zip drive wala commercial with Shahrukh khan

[@davidjacobs8558]

Hyundai designed those vehicles specifically to meet the demands of Indian market at the time. able to drive on poorly paved and maintained road surfaces. able to operate on less than ideal quality fuel. able to handle frequent start and stop. don't break down eaily, and easy to fix. but they are not designed to be very comfortable, nor able to travel at very high speed.

[@rgseven6557]

@@davidjacobs8558 I am from Singapore and have driven an Elantra and Avante. Both are really comfortable and reliable cars. Your comment may be applicable to Hyundai cars that were produced in the 90s.

[@davidjacobs8558]

@@rgseven6557 I said "those vehicles" that the previous commenter mentioned. not Hyundai vehicles in general.

[@toxdrigaming1864]

I agree , we bought the first car in bangalore and it was a amazing car

[@AS-fm6iw]

I'm Ukrainian living in USA and I love Korean made anything. They nail quality in what ever they do

[@jjman533]

Psssss don't buy an LG fridge. The compressor will break down lol.

[@AS-fm6iw]

@@jjman533 that's most compressors today

[@novanitrox8530]

So you have a Samsung phone too?

[@diegogarcia4255]

Fascinating story! Incredible how many times he "failed", but always got up again and came up with more successful business ideas.

[@jokerpilled2535]

Good customer service and cheap prices helped him make a name for himself, govt contracts and corporate socialism helped him beat all his competitors. At least he knows how to adapt to any situation.

[@naboyhavoc237]

1998 Elantra Wagon was my first car and now I'm still driving a Hyundai, new 2021 Accent model. Proud of it 🥰🥰

[@WorldReserveCurrency]

I have a picture of him and my grandfather who was the first economist of Korea. They were well acquainted and had a long history together. These people were movers and shakers. He didn't just run companies but helped spur the economy of an entire country. The impact was enormous no doubt.

[@doodskie999]

As a hyundai sta fe owner, it makes me happy to have bough this car, it didnt gave me problems for 5 years now. This guy doesnt know how to give up and hyundai wouldnt be what it is today without this legendary man. This giy has my utmost respect

[@beautifullovechannel]

My fave whip was a Santa Fe . 2nd Toyota corllla they just last and last and go and do such great quality

[@Darkwolf_is300]

I am a Sales Consultant at a Hyundai dealership in Texas and I must say Hyundai is killing it!!! Amazing vehicles!

[@robertmitchell8630]

I see them all over the USA

[@Atixtasy]

just let anyone with a Theta II engine know that they are guaranteed engines for life because of a class action suit. EZ selling point lol

[@orangeguin2802]

​Ok i like you as a farmer befor hood

[@andreewert1925]

Yes, the quality to price ratio is really good..i think that the preferred trading partner status exempts Hyundai for most of the import taxes giving them an edge over european or japanese auto makers.

[@valeriozoncheddu1033]

Snowolf convince them to Release the Hyundai Elantra N in EUROPE too please

[@AshokKumar-xi6uc]

Respect has grown manifold for this company. Hat's off..

[@whoawhoapop1984]

True, as a car guy , it's odd to see Hyundai as a decent car now days... They were seriously like throw away cars till a few years ago. Now I want one.

[@warnnie]

Mr. Chung always said, “hey dude, have you ever try this?!” He didn’t have any fear to do and think of failure. That’s the footages of Hyundai.

[@nwnwnwn]

He always had crisis,but never failed

[@beautifullovechannel]

For real he would say that ?? Too cute 😂 lol 💟

[@iillilli]

​@@beautifullovechannelyes his famous words. In korean 이봐 해봤어?

[@user-ch3ic1lt7l]

​@@beautifullovechannelI'm korean. It's true. It also comes out in Korean textbooks.

[@YangSook523]

@@beautifullovechannel That was a poor translation of famous quote. "Did you even try?" is far more accurate translation.

[@pearlfavor5043]

This man went through hell that was supposed to make him give up, but he kept on going until he achieved his dreams. I cried watching this video because it spoke so much to me. Thank you for sharing this very inspiring video.

[@soumojeetbasu3981]

proud owner of hyundai santro our first car😊

[@SkylineFinesse]

I had a 2011 Sonata that was alright, just an appliance. Now the 22 Elantra N Line has some soul. Hand built, hand stitched. Great performance

[@Atixtasy]

thats because Hyundai poached the lead engine tech from BMW's M division a few years back! and boooooy does it show :D

[@johnnylee8194]

Cars are just appliances but the US and Euro made you think otherwise to rob your pockets

[@kenjkbs]

@@Atixtasy i am glad hyundai did not posched unreliabily bmw is famous for along with the tech.

[@Atixtasy]

@@kenjkbs sorry bro i dont understand what youre trying to say :(

[@3811eric]

Yes, Hyundai came a long way. They are one of the best cars in the world now. Great respect for the founder of Hyundai.

[@usmcraid5332]

Uhm no they are not….

[@zepp3lin]

@@usmcraid5332 LoL agree, Hyundai and Kia are actually unreliable compared to Toyota and Honda but they're catching up year by year.

[@unka2007]

@@usmcraid5332 yes they are

[@SuaveCityGear]

@@unka2007 easiest car to steal 😂

[@michmanusa]

@@Jurk844 " reliability is on par with the japanese." LOL. Show me a Hyundai that has 300K miles on the ODO ? Good luck !! I can show you hundreds, if not thousands Toyotas and Hondas that have that mileage

[@JR-mg6mm]

The boy’s father has a talent for finding people. Should have been a detective or an assasin

[@BigCompanyYT]

😂

[@sarzn6601]

🤣🤣🤣

[@netph]

😆

[@newbeginning7044]

😅😅😅😅

[@rolandhippe903]

your naughty.

[@suspensiondude]

As an N owner, I applaud Hyundai for what they've achieved in the automotive industry 👏

[@OpelCorsaAmg1]

Hahahahahahajhaha

[@moonlim33]

After driving my 1st Hyundai car, it opened my eyes and heart. Its quality and services impressed me so much. Mr. Chung proved that the last runner can take over the 1st runner. I give him respect for his tireless effort and enthusiasm no matter how life treated him. I am thankful knowing him and driving his product.

[@Coolit2683]

My first Hyundai was a 2002 Elantra GT. I drove it for 6 years and regret selling it. Granted living in Montreal with salted roads, it was rusting. But I feel that model was so good that many other cars felt like downgrades. The "Beta2" engine (Simple 2.0 DOHC 16Valve) with 138hp was not necessarily fast or super efficient but it was bullet proof and had a good linear powerband. It was super comfortable and to date one of the most reliable cars I ever owned. Also back then Honda was sleeping on their reputation as they released the Civic's with the D17 engines which were absolutely mediocre in every way. Don't get me wrong, to me Honda's are the best cars and arguably the best engines out there. (B series and specially the K series... their V6's are also amazing) But Hyundai did good. But in present day I wouldn't call them more reliable then Honda or Toyota. After their Beta2... they released a flawed 1.8 for newer elantras that grenaded itself. Not sure where they are at now. Reliability is a real challenge for most companies today with the strict emissions requirements and high pressure, sensor filled turbocharged engines of the present.

[@nancylove8360]

Hyundai, Kia and Genesis are really nice cars. I owned 2 Hyundais before and loved them. Now I own a Genesis made by Hyundai, it's more luxurious than a Mercedes and cost half to maintain.

[@JuanCarlos-dz7wc]

Nowdays I heard that China owns Mercedez and Volvo and these cars become less popular these days

[@bluetocop]

you had better luck than most i think their still crap i bet on toyota

[@cecilthetermite]

They should make a movie about him and his fight to the top. Ever Korean should admire and be proud of the countryman Hyundai.

[@user-oe1mk8wr7d]

There was a drama as I remember

[@impaladba]

It's one of those rare moments, when saying: "This man build himself up"; would be severe understatement.

[@stonebridge3538]

I'm working for hyundai EV plant in Georgia,US. I'm proudly working for hyundai.

[@gnarly6880]

I think this man has the hardest trial before being successful among the other car companies that I’ve watch.

[@ramananswaminathan6145]

Lot of lessons both in life & business. Nicely narrated

[@kirdot2011]

yes. now you can get inspired every time a Hyundai passes you by on the street.

[@virajvidyadharan9312]

The ambitious hunger to build a company worldwide even after multiple failures,truly inspiring and amazing journey!

[@_Wai_Wai_]

The history of the Koreas that you've presented here is invaluable. Most people outside of Korea only see S. Korea's current state, and not how it used to be since the War in Korea.

[@marlonbaird6070]

But he isn't talking about Korea history but the guy who started Hyundai so what are u on about?

[@Tirah5]

Being someone who has seen way too many failures in life myself, from rags to riches and back again multiple times, i can totally relate with the last words where he says that one must never forget their failures. Being an example myself i know what that means. I have lived those nerve-shattering moments so many times that now it doesnt feel that bad but keeps me motivated moving forward. Failures is all i remember. Good times were only there as i reminder that its always possible to succeed with the right attitude.

[@Gwenqz]

This makes so much sense because my Hyundai surpasses my expectation on quality for the Korean brand in every aspect! I remember vowing never to buy a Korean car to taking a chance on Hyundai Sante Fe and turns out to be one of the best value for money purchase of my life. The car have basically no issue from small to big. It just works in every aspect and it was cheap for coming with every bell and whistle. My friend got a Mercedes and it was endless headache, wind swiper being a major one a hahah! Now I know it’s not a fluke I got a good car

[@indboy8040]

Thank you and respect to this man, Hyundai Elantra, Tuscon and Creta are my most fav vehicles ♥

[@SeongTaeTae]

While watching this video, I reflect on his famous saying. "There may be trials, but there is no failure."

[@Crixxtachi868]

Bloody amazing! I had no idea! Such tenacity! Such resolve! What an amazing man and his family.

[@ItakenoBS]

Chung Ju-young, founder of Hyundai Group, is an icon of fortitude in Korea.

[@Atixtasy]

*salute* to him, as he is everything America NEEDS right now funny enough. I have his 2018 elantra, and although I modded the air intake to be a performance short ram intake, it accepted the additional air like a boss

[@kkboff]

He is one of the most respected figures in South Korea. The mindset you have when you do something you think you can't do is called 'Jeong Ju-young spirit.'

[@anthonylim2428]

I own 3 hyundais and am proud of it.

[@seanvisa9325]

Nobody owns 3 hyundais

[@menssanaincorporesano2633]

​@@seanvisa9325 As of today, I have three Hyundais myself. But soon l'll have only two, as I'll be replacing one with a new 2024 Genesis GV80 when it shows up in the dealer lot.

[@ioanliviu22]

Why proud ? Did you built them ? Are you proud of owning 3 pairs of socks?

[@johnnygorner3220]

I drive Hyundai i20. Never in nearly 4 years had any problems. Amazing brand. His life story! Such a strong resilient amazing man, Thank you for sharing

[@luceurlings2156]

We got 4 cars in front of the house ..2 of them are a Hyundai ....great cars❤❤❤

[@jackfrost9466]

An amazing man. Much respect to his fighting spirit and never giving up on his goals no matter the obstacles.

[@myautobiography9711]

There were some more notable events worth mentioning. 1. Hyundai was eager to develop their own products, unlike its competitors who relied longer on profit through licensed production. After multiple attempts, by the late 1980s, Hyundai vehicles were much more suitable for the local market compared to others, eventually taking the top spot. One particular vehicle is the Grandeur(Azera) that quickly stepped over Daewoo(GM) who was dominating the Korean market at the time. Hyundai's partner Mitsubishi was struggling in the luxury car segment, hence the Hyundai counterpart got a better deal in receiving the latest tech, where as a typical third world nation manufacturer would receive dated technology. The coincidence of economic boom in Korea also helped Hyundai generate enormous profit in its home market, along with the aid of regulations forced on foreign manufacturers. So a lot of lucky factors played a big role in Hyundai already making it near worldwide top 10 before sales in North America skyrocketed. 2. The founder of Hyundai, the one mentioned in this video, is the one who opened up tourism into North Korea along with another reunion of family members who were separated after the war(the first one was held in the mid 1980s, not by him though). Although I don't know of any solid proof, he is known to have stolen his dad's ox on his escape to sell it, so when he visited North Korea shortly before his death, he had donated tens of thousands of staples to the North, to make up for what he had done as a young broke boy. So this man has done more than just building the most successful business in the nation but has accomplished a lot in humanism too. Unfortunately, after his death, his heirs went on multiple lawsuits to secede from their dad's company and Mong-Koo was the one who continued on with the now independent automotive sector. 3. Merging with Kia is not known to be voluntary although the media says it is. The great depression of South Korea in 1998 had multiple automobile manufacturers go bankrupt so it is known that the Korean government put pressure into Daewoo to merge with Ssangyong and Hyundai to merge with Kia. Eventually Daewoo went bankrupt too, M&A'd by GM in the early 2000s, as well as Samsung who was bought out by Renault. This effectively made Hyundai-Kia the only completely domestic manufacturer and ever since, it holds a great majority in market share, recently surpassing 90% of all vehicles sold in Korea. - Here is my personal opinion on some turning points for Hyundai. Hyundai, relying on Mitsubishi tech up until the early 2000s was failing in competitiveness in the worldwide market due to Mitsubishi going through struggles of its own and was unable to update their tech. Hyundai, who started to develop its own engines beginning with the release of Alpha engine in 1991, still had Mitsubishi derived engines for Sonata and upmarket. If a car is to be underpowered, it should compensate that in fuel economy but neither was outstanding for Hyundai, that they chose to put up 10years/100,000 miles warranty to keep up(I do admit the outstanding warranty was a successful strategy). The first time I thought when Hyundai was now competitive was when they came up with the 2005 Sonata, with an all new powertrain that kept up with competition in terms of figures, built in the US. This Sonata was the first one to ever beat a major competing vehicle, surpassing Nissan Altima for months in sales. Hyundai would continue on its good work in keeping the figures competitive, at one point reaching 90 horsepower per liter naturally aspirated, and a staggering 271 horsepower for its 2.0 liter turbo that came in the following generation of Sonata. It was late 2000s to early 2010s when the buying public compared products in specifications and actually opted for Hyundai. Chassis Rigidity was also widely promoted during this era, further convincing the buying public that Hyundai products are actually outstanding. During the 2010s Hyundai also saw huge market penetration in lesser known markets, becoming #1 in Chile, Russia and so on. The strong market penetration also happened in western Europe, particularly by Kia. One event I would like to mention is, that the 2009 Kia Rio achieved an on-par CO2 emissions with the leading competitors in this sector, namely Peugeot, with its exclusive tech(LNT) eliminating the need of SCR(DEF). This tech was also used by VW but its diesel scandal also played a big role when VW cheated while Hyundai did not, using the same tech. After making it to the top 3 last year, now it is a matter of how well a manufacturer performs in EVs and I think Hyundai is again very lucky to have worldwide giants both in semiconductors and batteries within the same country. Speaking of specification, it is doing well in keeping the figures above average, as they have always been keen since the late 2000s. The most recent news tells us Hyundai's profitability is projected to surpass that of Toyota, which was deemed impossible looking at the stats when Toyota was at its peak. It is understandable that Koreans are very proud of Hyundai, since the country was broke af and people who are still alive have witnessed it all.

[@Reddylion]

👍

[@emanarroyo7143]

👍👍👍

[@eric4758]

not 90% of the domestic car market. think you didn’t factor how many mercs and bimmers status-conscious koreans buy every year. they buy more german-made cars than the japanese per capita.

[@user-ss9dl3qt2l]

​​​@@I_love_chopin21년 한국 자동차 시장 점유율 상위 10개 브랜드는 다음과 같습니다. 1. 현대차 34.2% 2. 기아 32.3% 3. 제네시스 8.4% 4. 벤츠 4.2% 5. BMW 3.7% 6. 르노삼성 3.7% 7. 쌍용차 3.5% 8. 한국지엠 3.3% 9. 아우디 1.3% 10. 볼보 0.8% 정리하자면 현대/기아/제네시스의 한국시장 점유율은 75% 정도입니다.

[@MR-backup]

All I know is that I truly remember Hyundai being labeled as a crap car here in the US, and that that literally changed over night the moment the 100K warranty came out.

[@foggy4180]

A great story of a remarkable man who never gave up no matter how things could go wrong. One of the best things they did in the last 20 years was to invite Audi's top designer Peter Schreyer to work for them as a chief designer. From that moment on Hyundai and Kia started to design top level cars that could compete with the topbrands in the car industry. Nowadays Hyundai and Kia are at the top of their game selling more cars than ever thanks to Peter Schreyer.

[@N3Garage]

This Man and family's story deserves to be a movie Proud Hyundai owner :) And i could say that back in the 80s and 90s their quality is bad but now they've really improved alot! I'm Enjoying my Hyundai Accent 5th gen since 2020.

[@davidchoi7549]

already had made to TV series in 2004 in korea

[@XXX3155]

You should also see Samsung's history. The two founders were contemporaries when they were alive and made Korea what it is today

[@N3Garage]

@@davidchoi7549 링크 있어요?? 보고 싶서요. :) 저 외국인임다 :)

[@davidchoi7549]

@@N3Garage kzbin.info/www/bejne/aneVkGucfJ6Dhqc

[@FunnyMAQSvirals]

Respect for this guy he went through it all and he didn't stop what a guy

[@allenng2471]

I have never looked at a Hyundai, but after reading this story of Chung, i will look more intensly at Hyundais henceforth. Thanks for an amazing video.

[@MlGHTY1]

In 2008 my 1st new car was a black Hyundai Coupe', with red leather interiors. Simply Beautiful. An underrated Beauty. After so many years my love for Hyunday has not faded, and having become a fairly wealthy man, this year I wanted to buy the Genesis GV80 (top of the class of Hyunday/Genesis) sadly it's not yet sold in my Country So I bought the Lexus RX, but I'll buy my Genesis GV80, once it's available here. (the price will be around 100K USD, as my Lexus right now, but it will be worthy)

[@christophercutajar4020]

Still driving my small Hyundai getz today!!! It spent years as a company car then I bought it from the company I worked for and to this day she is still with me working. In all these years once I changed a radiator and a clutch kit .... And service it every 6 months.... Amazing cars

[@StinkySundae]

Proud owner of the Elantra N. Most fun car at its price point.

[@whosjozikolnik]

that car looks so good probably my favorite modern car

[@celtics2024]

Chung started the "Just do it" motto before Nike did.

[@IronLad]

Goosebumps man the level of content your created is just next level you deserve a million subscribers

[@greekpowerellas]

koreans must make movie for Chung Yu-Jung. and his talent

[@Innagee74]

And this documentary didn’t even begin to discuss Genesis. The G80/90 and GV80 are absolutely stunning & luxurious.

[@deviantshade]

The man who never gave up in life and treasured his family. His family also eventually chose to stay with him thru hard times. A farmer by trade with a soul of a true entrepreneur.

[@stanleyif7988]

His dedication ,hardwork resulted today's results. I have great respect to Koreans , Japanese and their products

[@sintonmovie8643]

Great Admiration for Mr.Chung .And you should applaud South Korea's huge overall success in nearly everything From Samsung to Kia cars in a short period from the 60‘s and aftermath of a terrible war .They were near JUNGLEISED ,in the Korean war and the whole country started from scratch to a Country of Conglomorates

[@BigCompanyYT]

Hey guys! Thanks for tuning in, this is my favorite underdog story so far, I hope you enjoy it 😉

[@toyotomihideyoshi8]

Hyundai Motor is all-in for electric vehicles because it has no engine manufacturing technology. And electric cars are not eco-friendly. When making batteries, environmental damage is very severe. PEV is the best option. 🙂

[@christianemerie]

What about shoe dog by Phil knight

[@hydrolifetech7911]

@@toyotomihideyoshi8I think your motivation for spreading misinformation about EVs is driven by nationalism. Toyota's idiotic nepotism child CEO bet on the wrong horse and fell behind in EVs and you are just regurgitating Toyota's talking points. EVs are orders of magnitude better for the environment and makes more business sense even for the manufacturers and outside US and Europe, South Korean automotive companies are leading on EVs. Japanese companies better start smelling the coffee or they will become dinosaurs. Don't misunderstand me, Toyota is my favourite car brand and I own a Toyota as my first and only car but it is falling behind on EVs by betting on hybrids, plug in hybrids and idiotic hydrogen cell vehicles. Spreading misinformation about EVs won't help Toyota and Japan's economy by extension, it will only hurt them. Get on with the times!

[@GuremaManaba]

That's the amazing story that South Korea is so modern in today standards and even for Hyundai (since I was a kid I was mistaken from Hyundai to "Honda" 😂, sorry for that one) and of course the most important one, in Korean War, Filipino like me, they never fall back and sacrifice for having South Korea have there lands...🇰🇷

[@HimanshuSingh-sr8qt]

Kindly make video on TATA Motors 🇮🇳..

[@super.i.o.r_man]

This was the absolute best breakdown I've watched. I saw myself. I cried, smiled, and literally applaused at the end in a room of one because it was so good. As a content creator, I ask that you continue on your journey and push pass every obstacles because your work is amazing, and it gives life to those that hear it❤

[@artmaknev3738]

I remember that 10 year warranty, everyone was talking about it, it was a really smart move by Hyundai to improve customer ratings.

[@Joflorista]

Thank you so much, this story inspired me to be courageous in life moving forward despite of failure.It true that learning your flaws are the opportunity to grow that lead you to be successful.

[@thechicotube96]

What a true legend this man is! Truly inspiring

[@leonieburnham322]

Hi from Aus, I purchased my manual 2 door hatch 1.6lt Getz new in 2007, she has never let me down. We've been on many interstate adventures and plenty of country roads. I would buy another Hyudai in a heartbeat, but I think Getzy and I will share a few more years yet. Mind you, she has only had a diet of premium petrol, but she gives great performance and efficiency from it and she's had an annual service and have given her an oil change before going on some big adventures. Thanks Hyundai, I truly love that little lady.

[@techracer2003]

There are some many "mad respect" videos these days of people flipping a water bottle downside up and standing, or leaping one building to another, but none of them deserve it as much as this guy.

[@kcdonegan]

This guy is the definition of perseverance!!

[@namikazeminato7782]

My first car is an i20 Nline, never knew his story.. much respect

[@sebastineliu2158]

inspiring story. failure, disaster and disruption makes together Hyundai. I love it, thanks for sharing.

[@dosendaring]

His story really makes my eyes wet, how many difficulties he had to endure... ?!?!? But what really bring tears to my eyes, when he tries to unite both korea. He's not just successful business person, also a patriot.... !!!!

[@PrithvirajDJaguar]

Very very informative video. His story tells that no matter how much life puts you down, you can always kick and come back. Respect for him.

[@invisiblemaninvisibleman2097]

This guy fell off n got back up on the horse tens of times…my god!! Well done…true strength of character and perseverance

[@milindsahare8542]

This is such an incredible journey of this legendary man that not only inspired but resurrected the ray of hope and proves the proverb right " You cant be defeated until you defeat yourself" .

[@rockhoundcustomjewelry]

When I think about Hyundai cars I never think about them being this old. It's my life goal now to own a car from their earliest yrs. I knew they was big in the equipment business from the war but not that the cars was that old.

[@josephabbey7948]

If I was half as determined I'd be very successful too. This man is the true definition of never give up, and it spawns from his background. A fear of returning back to the rice farms. Wat a fellow

[@eva5601]

From watching these videos, I noticed, that most of these wealthy entrepreneurs where farmers, and were very persistent, in their dreams, even though they had failure after failure, but because of their persistent, they became rich. . Watch Milton Hersheys story to success.

[@jokerpilled2535]

@@eva5601 not only persistence, but war/post war contracts helped them immensely against their competitors.

[@eva5601]

@@jokerpilled2535 Oh? I thought that the war actually ruined the business sales.

[@jokerpilled2535]

@@eva5601 I’m talking about other multinational corporations as well. They had to adapt by signing contracts with the military, an opportunity other businesses often didn’t get.

[@cwd5736]

Chung Ju-Yung was the most adaptable and toughest business men and the hardest worker in the history. He ignored all the discourage from father to gaint businessman, and didn't let all sort of business disasters and war invasion got into his way. Hat off to this legend from poor family to international billionaire.

[@jr.rasentertainment4074]

Entrepreneurship has its own journey and this is another classic example. Watching all the way from Vanuatu

[@byunglee6038]

I'm Korean and grew up in California. I was a salesman for the New Hyundai's in the 80's. That Excel model was the biggest piece of crap, top speed was 75-80 and the car lasted 3-4 years. I remember on test drives, I would do my best not to turn on the a/c because the car would lose 20% of power. Lol, the car was a but of all the car jokes, I was embarrassed but 30 years later Hyundai and Kia are making some great cars. Great story of the founder, talk about resilience.

[@Fairy_Megan]

Great story. And love the editing!

[@BigCompanyYT]

Thanks so much!

[@nigelmcclure6440]

I am actually so proud of Hyundai and how far they have come

[@moneyjuice]

I shed a tear for his formidable spirit and dedication, he was truly a powerful relentless man, what an inspiration. My next car will be a Hyundai !

[@marymaechua7772]

An inspiring and touching documentary.I salute the founder of Hyundai and his successors .You all deserve what you are today.GOD bless you all and more great cars to come from your company .I myself drive a Sportage a reliable korean car despite of its age.

[@HAPPY_GUY22]

I have been waiting for this vid to come out. I love watching all your vids very entertaining and not boring keep up the amazing work and everyone have a great day.✌️😁

[@sounakchattopadhyay7203]

Unbelievable !! Deepest respects to such an amazing and inspiring personality !

[@choiryanwh123]

He is a great man. He is a legend. In Korea we remember his several famous words. "Gentleman. Have you ever tried it?" It is one of my motto in life.

[@vft3rn00nr_Productions]

Without this company. My mom would have a broke car but there cheaper prices saved the day 😮

[@nicholasse7enfold]

*Their

[@reallybigbiscuit3568]

😮

[@dbibita]

Very inspiring. Giving up was not an option,... It should never be an option!

[@gregfathers5548]

30 years ago I thought the brand was a joke, which I think was probably true. Today I drive a 2022 Tucson and I like it.

[@bobbates7343]

That guy sure had it tough. Much tougher then all the other car company founders I have learned about so far.

[@Coolit2683]

What is mind blowing to me is the godlike work ethic. To be discouraged by your father, to have your businesses destroyed time and time again by war and no matter how you prove to be successful, to people make fun after a failure... and to always get right back to it and be even more successful then the last time... Powerful stuff.

[@pratham1008]

As a Indian, I admire him for his efforts after multiple failures... This is called real man.

[@mdfisa4453]

Passion is the fuel behind a successful career

[@tractorandfarmingvlogs8931]

Stop admiring your illiterate MODI , then you guys are fine. Otherwise ………

[@maungsanpy4123]

Hyundai is the best now, its engine beats like the marvelous heart, and breath slowly and the exhaust disappeared like a mist calmly in the air, I love the vdo the story and the guts of Respected Mr Chung Ju-Yung may he shines like a star💐

[@Biswarka]

Awesome presentation and story telling. Loved it. Waiting for more such great stories.

[@truestorytellers1958]

Thank you so much for making this video with amazing story 💙💙💙

[@dorjgotovaltangerel2210]

Bought a Hyundai Santa Cruz and love it!

[@user-dx6pd3mv9o]

Jooyoung Jung "There may be trials, but there is no failure"

[@warmed1]

That was a really good and inspiring video! Keep up the good work!

[@estebanventilador1715]

16:06 props to the editor for putting that underrated gem, the Korean American actor from the wolf of Wall Street to give this the kicks 😂

[@mannydiehard1]

Excellent vid, keep them coming 👍👍

[@rashmiranjanbaral2115]

Great documentary 🔥

[@jimg3766]

Forgetting failure does not necessarily mean failing again ，but “it is failures rather than successes that teach us invaluable lessons”。

[@viyugunmj359]

Really super n worth to watch .. good editing...

[@askarsimanggula1459]

Legend Of Chung Jung Yung

[@qhekatoshohe8175]

Thank you so much KZbin for recommending such inspirational video ❤❤... Never give up...fight your fights and you'll achieve your goals and even more...