How a Salesman Scammed the McDonald's brothers Out Of Business and took over their Legacy

The name ‘Ray Kroc’ may not ring a bell, but you’ve surely heard of the massive fast-food chain, McDonald’s. Operating over 30,000 restaurants in more than 100 countries, it is arguably the most successful restaurant in the entire world. Ray Kroc is often credited with its global expansion. And some, including McDonald’s, even go as far as calling him the founder!
But while the savvy Ray may have been the one who took McDonald's to such a grand scale, the real founders were actually two brothers: Richard and Maurice McDonald. This is their story. After watching this video, you'll never see McDonald's the same way again! And along the way, you’ll learn about a special principle that can drastically increase your return-on-investments!
Want to delve deeper into McDonald’s unusual history? Then make sure to check out several sides of the story:
Ray Kroc’s autobiography “Grinding it out” [book]
www.amazon.de/dp/B01FQQMMCG/r...
McDonald's: Behind the Arches [book]
www.thriftbooks.com/w/mcdonal...
The true origin story behind McDonald’s [article]
www.marketplace.org/2017/02/0...
The Founder [movie]
Sources:
Ray Kroc:
en.wikipedia.org/wiki/Ray_Kroc
www.historyvshollywood.com/re...
futureblind.com/2009/10/26/th...
www.historyvshollywood.com/re...
Maurice “Mac” McDonald and Richard “Dick” McDonald
www.mashed.com/147897/the-tra...
McDonald’s History:
en.wikipedia.org/wiki/History...
www.mcdonalds.com/us/en-us/ab...
www.thestreet.com/markets/his...
Other:
conga.com/resources/blog/5-le...
www.shannonstone.com.au/blog/...
Tip 1:
www.forbes.com/sites/davelavi...

[@monkey39128]

He didn't scam them. They had a well run restaurant but Kroc had the vision to build the empire.

[@BilalKhan-pd5xb]

The movie was interesting to watch and follow along, we got to see the challenges faced by Ray Kroc himself. Never know how the McDonald's would have turned out if they were only focused with friendly business practices of the brothers. Really goes to show that how personality of one person affects the entire operations of the business. A business so huge that it even became a geopolitical philosophy. Truly Remarkable.

[@joeblow2069]

Yeah we do. Without Ray Kroc the brothers would have had their one restaurant in San Bernadino. Instead they got $2.7M.

[@metsrus]

the film exaggerated and added more drama. the McDonalds brothers were grateful Kroc made them millionaires. They had no interest or ambition for expanding. They sold Kroc the Mcdonald's name for millions and became even more wealthy when they used that money to buy McDonalds stocks.

[@joeblow2069]

@@metsrus You are partially wrong. They obviously wanted to expand that is why they hired him to be their franchise agent. The problem is that the business expanded so fast they had no way to control things. They probably expected a few new restaurants a year not 50 new ones. Their approach was wrong. With a booming business they should have operated like business executives managing a growing business but they continued to spend almost all their time running that one store in San Bernadino. It also never occurred to them to have a hand in owning and controlling the land the stores were on. They were not visionaries.

[@metsrus]

@@joeblow2069 Let's just say they wanted to expand but were not driven like Ray. That's why they were happy and grateful for the buyout deal, despite what the movie portrayed.

[@davedavidson4548]

HELP ME I AM INDIAN SIR

[@redmustangredmustang]

That's just a smart business move. The real money is in land. You BUY the land and then "lease" it to the franchise owner and McDonald's. McDonald's STILL does that practice and make money hand over fist. The McDonald's brother wanted to retire when they got a million dollars or today's money 10.056 million dollars in 1963 money. Ray was able to do that getting through the leasing deals.

[@estradaj777]

They should have given them more credit as founders , but Ray propelled the business to a World Wide name.

[@TirarADeguello]

Ray Kroc died in January 14, 1984 I don't know how he did that 1993 interview?

[@hughmcpherson4635]

100%

[@movingpictures316]

Easy. They just unembalmed him. Then they pumped his heart with oxygen and wallah! He was alive again from the dead to do the interview.

[@MarvelousLXVII]

He didn't scam them. Matter of fact, one of the brothers took the money they got paid and reinvested back into McDonalds and made even a bigger fortune. Both of them said they had no regrets with the deal.

[@FAITHandLOGIC]

How did he scam them? Sounds like he made them an offer and they accepted.

[@danbrillman5129]

They offered to sell him the franchise for $2.7 mil and he agreed, and then bought it and set up a competiting store close to the original.

[@joeblow2069]

@@danbrillman5129 So? When he first met them they had one store. There were a couple of satellite stores from when they tried to franchise but those stores brought them little in royalties.

[@kev3d]

@@danbrillman5129 Not the franchise, ALL of McDonald's. Kroc bought it for a price that satisfied the McDonald brothers.

[@joeblow2069]

@@danbrillman5129 They sold their interest in the entire company. There were 200 stores!

[@hughmcpherson4635]

They told ray Kroc exactly what they wanted and he paid them the amount. The blank check in the film was for drama.

[@MackTheGovnah]

If it were not for Ray, the world would not know McDonald’s today!

[@davedavidson4548]

bot comment

[@MackTheGovnah]

@@davedavidson4548 nope

[@davedavidson4548]

@@MackTheGovnah beep boop

[@MackTheGovnah]

@@davedavidson4548 Dave, why do keep saying I’m a bot. Dude, I’m not a frigging bot! Are you really saying that Ray Kroc didn’t make Mickey Dees what it is today?

[@davedavidson4548]

@@MackTheGovnah Beep boop.

[@milwaukeemotor5995]

it looks like the mcdonald brothers were kind honest businessmen thinking not only about being rich but about their employees and the quality of the food success doesn't always mean numbers or $$$

[@floriancuhap5318]

And quality of food too. Which is why mc Donald's struggles big time 😂

[@joeblow2069]

If they did not care about being rich why did they take $2.7M from Ray Kroc? That is equal to almost $30M today.

[@kev3d]

Selling your business for millions is a weird way to say "we don't care about money".

[@joeblow2069]

@@kev3d Sure is.

[@superfried9550]

@@kev3dnot when it's only enough money for 2 families to live comfortably and not have to work for the rest of their lives. When you think about it that way it's not "not caring about money", it's a smart life decision. Cant be super wealthy because there's no money still coming in

[@bherber]

You don't have to "take sides." I like recognizing the contributions of both the McDonald brothers and Ray Kroc.

[@joyceacnarf3251]

Last part of the movie "The Founder" Unable to prove their handshake deal, the brothers never received their royalties. (1% as agreed ) Today those royalties would be worth over $100 million per year.

[@bherber]

@@joyceacnarf3251 I would totally agree with you in that the brothers should have gotten that in writing. Good lesson for anyone going into business

[@doddsino]

​@@joyceacnarf3251 The handshake deal is a myth. It didn't happen. Neither brother ever mentioned such a deal in theit lifetime, and wasn't even a talking point until well after both Kroc and the brothers were dead.

[@hughmcpherson4635]

@@joyceacnarf3251 The handshake deal is a Hollywood lie made up by the screenwriter Robert Siegel or the director John Lee Hancock.

[@Mississippi4Clemson]

I don’t take sides , I simply don’t eat there , Ever .

[@luishumbertovega3900]

How can Ray Kroc say something in 1993 (12:37) when he died in 1984 ??? 🤔

[@iggydc8034]

In reality, it was a win/win for Mcdonald brothers and Ray Kroc. They each got 1 million after taxes, worth today in 2024 about 11 million each. "In his anger, Kroc later opened a new McDonald's restaurant near the original McDonald's, which had been renamed "The Big M" because the brothers had neglected to retain rights to the name. "The Big M" closed six years later. Speaking to someone about the buyout, Richard McDonald reportedly said that he had no regrets." They were all really fine and rich.

[@Martin_ros]

I read they were grateful for the way Kroc built the franchises and made them millionaires. They were upset he forced the original restaurant ( who they had gifted to their employees) under. But the Founder movie suggests they were cut out of royalties. Nothing else suggests royalties were part of the deal. Which was fair - no one knew the business would be as successful; it was relatively small when Kroc bought them out.I have also read Maurice McDonald had health issues in the early 60s - which was one reason they were willing to sell. He did not want to keep working - and both of them wanted some time to enjoy retirement. Their father had worked over 40 yrs at a job w no pension. They had set out to become millionaires and Kroc made that possible. Even if he became a narcissistic exaggerating blowhard later

[@doddsino]

It's always funny when people accuse Ray Kroc of being some kind of thief or fraud. Nothing could be further from the truth. The crux always seems to be that he "ripped off" the McDonald brothers. Much of this assumption comes from a movie that is, for lack of a better word...fictionalizes and trivializes the story, even though I did enjoy the movie...it's largely manipulative. So did Kroc "steal" the business? Absolutely not. They didn't even have a bad relationship! Kroc was fascinated by the McDonald's restaurant, like many other visionaries at the time were. However, instead of copying the process like dozens of others did, Kroc approached the brothers and they agreed to a franchising deal. Follows the movie so far, right? Well, what the movie doesn't tell you is how unmotivated the brothers were to be involved in the process of growing the business. Kroc was developing many ways to build consumer trust, which meant only franchising to the right people. The movie paints the real estate side as a means to make Kroc rich, which isn't correct. The brothers were well aware of move, and openly endorsed it, which they had to since it was tied to their company, which required them to sign off on absolutely every single change. So why was the real estate move important? Because prior to that, most people who would franchise a business, their goal was to make as much money as possible. This meant they would buy local cheap products, set the prices how they wanted, and largely ignore the business if it made a profit, meaning these stores would be unappealing for families and whatnot. Kroc absolutely hated the idea that franchisees wouldn't do their part to upkeep the business. Being a franchisee at McDonald's would require them to buy all their products from McDonald's directly, the prices were set, and if they ignored their stores, they would forfeit the contract. So remember how I mentioned people would rip off McDonald's? Not only did the precursor to Burger King do this in Florida, but even McD's franchisees tried to rip off McDonald's...with one restaurant being Sandy's...a place most people most people have never heard of, but they could have very well been today's McDonald's. Anyways, Kroc realized that the franchisees breached their contract, and decided to take them to court. But again everything had to be approved by the brothers, and they were hesitant to act. Kroc understood if you don't protect your brand, people will steal it. This is where a lot of people enjoy trying to dunk on Kroc for being a "failed businessman", when most people don't grasp that most businesses fail for a multitude of reasons. Kroc was seasoned and knew the trials of business and knew if you let people walk on you, then you will absolutely fail. The McDonald brothers by contrast knew their own failures, but their failures were all in attracting consumers. So when it came to grow, the brothers absolutely has no clue to how to expand beyond their infant creation. In the Dictaphone recordings that survive in which the brothers talk to Kroc about the growth of the company, you can tell their focus is all on the cosmetics of the brand, while Kroc would lay out an idea from start to finish, with predictions on what he thought would come from that idea. So it goes back to my point from before. The brothers had a great idea, but Kroc understood the future. And to have the brothers approve of every decision when Kroc was the one doing all the heavy lifting, it just created an extra step in the journey. So Kroc approached the brothers with an idea. When the brothers first opened their San Bernardino restaurant, their goal was to both become millionaires by the time they were 50 years old. Unfortunately, this did not happen. While their San Bernardino store was successful, it had a base set of customers that wasn't going to grow larger than it was. For the brothers to become millionaires, they would have needed to work at least another 20 to 30 years, provided their single restaurant survives the dozens of ripoffs. So Kroc approached the brothers about buying their business. Despite what the movie tried to paint, they were warm to the idea. Kroc showed from the beginning that he was focused on maintaining their vision for the brand. So when he gave them each $1.3 million, they were quick to agree. That is roughly $12.7 million dollars today. But was that a bad deal? In 1961 it wasn't. McDonald's wasn't the brand it is today. They were getting big, but there were plenty of burger joints that could very well have been in their same position. So yes, even in 1961, McDonald's could have failed...and the brothers knew that, so getting out while they were in their mid 50's made sense. But what about the handshake royalty deal? Well, that's likely a myth. This was never mentioned by the brothers or by anyone other than their descendants many years later. Not only would it be stupid to have a deal via handshake for anyone, but Kroc would have been a fool to include any royalty deal. Kroc was putting every extra penny back into expansion. People don't understand that Kroc worked VERY hard to expand, and didn't personally benefit until many years later. Many other people in the company became millionaires before he did. But let's look at it like this. If I have a lemonade stand, and I sell 4 glasses a day. Then you come along, buy the business, expand it, then start selling 1,000 glasses a day...do you owe me more money? At the end of the day, everyone benefitted. McDonald's became a success in a way that the brothers could never have imagined, and wouldn't have been able to do with Kroc. For his part, Kroc surrounded himself with people who were willing to work as hard as he did, and like I mentioned, everyone benefitted. Kroc wasn't a perfect man by any means, but he was still a great man who had his personal fortune donated to charity after his death. The movie paints him and Joan having an affair without mentioning that they were both divorced for over 10 years before they began a relationship. The brothers for their part went and invested back into the company in the 1970's making even more money. Had history been any different for any of the parties involved, McDonald's wouldn't be the world brand it is today. No matter what you think, McDonald's has helped create a cheap efficient meal for millions of people, a warm environment for millions of people, a job for tens of thousands of people, and a success story for Ray Kroc, Maurice McDonald and Dick McDonald. They are the American Dream.

[@JohnCasteel1333]

You are 100% right, they got compensated fairly for 1965, and also they got a lot of money for ONE SUCCESSFUL business lol it’s not like they invented the wheeel

[@jamesbradley3291]

If not for Kroc, McD would NOT be where they are as the McDonald brothers only had 1 store with no interest of expanding. And they each received a HUGE amount of $$$ based on the time. It would be equivalent to $1 billion today based on the devaluation of today’s dollar. Kroc was a marketing guru. Kroc is similar to the Apple story; where Steve Jobs was a marketing genius.

[@hughmcpherson4635]

Ray Kroc did NOT scam the McDonald brothers, the authors here want to use this "sensationalized" title to gain attention to a video with several inaccuracies. Kroc realized the McDonald's brother's dream of each becoming a millionaire, and in 1961 this was huge money. In this video it says in a 1993 interview Ray Kroc discussed why he needed the name McDonald's. I find this to be impossible to believe since Ray Kroc died of heart failure at age 81 on January 14, 1984. If you want the true details of this amazing story beyond this video and the 2016 film The Founder read John F. Love's 1986 Bantam Book McDonald's Behind the Arches.

[@timblossom8904]

The McDonalds lie... 100% the brothers were not scammed. Know how to be sure? They each had 1 million dollars in their bank accoubt to sue him with... thats a load of screwing with Ray Croc if they thought they were wronged.

[@jaygothard7797]

I'm a fan of building a time machine so I can go back to when McDonalds was still good.

[@claudeyaz]

Yeh McDonalds would have been Nothing without croc pushing to improve...and Harry Sonnenborn who was the financial genius that pushed the idea that McDonalds wasn't a restaurant business but a "land business." But if croc was pushed outta McDonald's..he would have made his own fast food restaurant

[@hoptard]

Nehhhh, he was already spiraling down the toilet financially, plus he had a storage unit full of foldanooks and 5 cup milk shake machines, hahaha. The pure dumb luck of Sonneborn (the real genius) eavesdropping was key, right place/time, of course Kroc WAS smart enough to "listen" and seize, unlike the 2 meatheaded brothers.

[@Crazy-Horse-Tx.]

What is real bad is how even Sonnenborn got screwed by Croc.

[@GetReal521]

It’s Kroc, not croc.

[@doddsino]

@@Crazy-Horse-Tx. They had different views on which way to take the business, and Sonneborn resigned. It happens. But he was still a multi millionaire from it.

[@johnsciara9418]

One topic brought up in Grinding it Out, was that the McDonald brothers had sold franchise rights in Cook County Illinois, where Kroc opened his first McDonalds. He had to buy out the franchise owner for Cook County, so the Brothers had done bad first to Kroc. Of course, this is Ray Kroc's side of the story.

[@joyceacnarf3251]

Last part of the movie "The Founder" Unable to prove thier handshake deal, the brothers never received their royalties. Today those royalties would be worth over $100 million per year.

[@johnsciara9418]

@@joyceacnarf3251 And did the brothers go back on the deal they had made with Ray Kroc to include the San Bernardino location when he paid $2.7 million for the rights to McDonalds? It didn't seem as if you addressed my comment

[@joeblow2069]

@@joyceacnarf3251 There was never any such deal. Nobody would make such a deal. If the brothers wanted perpetual royalties they should not have sold out. they were getting .5% of gross sales already. Why should they get $100M a year from stores that were founded after they sold out? Once they sold out their interest in the company was over.

[@joeblow2069]

@@joyceacnarf3251 There was no such deal. It makes no sense to any educated person.

[@hughmcpherson4635]

The idea Kroc scammed the brothers is typical Hollywood drama to make the film more interesting.

[@ranaahmed9741]

Can someone tell how did the chain of command change after the brothers made a partnership with ray Kroc? Was he beside them on the chain, or below. Later on he is above

[@luc515025]

Let’s go ray

[@dubyusmc]

This and the movie always make me crave for some Mcds lol

[@haythamthabit42]

Lol

[@zachdelong1039]

Can’t say they was screwed when they was paid exactly what they asked for.

[@deconicci]

Never would I ever let a person gangsta my shit. The brothers should have did things different.

[@smallguy9119]

mc donalds wouldn't be that famous today then

[@fernandoortiz8875]

@@smallguy9119 yeah but yet again the brothers can't have a share because they don't own it anymore it's sad though those two brothers worked hard to make something for themselves and another guy strips away everything from them all there hard work just puff gone for 1 mil each and what makes matter worse this guy had the audacity to take the name McDonald's for himself.

[@tylerdurden9215]

@@fernandoortiz8875 50million in todays money nothing to sneeze at

[@ceebecks]

Imagine the most successful franchise restaurant carrying your name and your family gets no royalties.

[@encounterwithjesus]

@@fernandoortiz8875 Well the brothers didn't mind the 'Fat cheque'. You think yours is good only until you see another one's is better. But the brothers should have insisted on putting it down in writing their royalties. Should have known better than to give in to a money shark.

[@uwillal]

in the movie about Ray Kroc starting McDonalds, "The Founder" , one of the McDonalds brothers asked Kroc him why he bought the namec from them instead of just stealing the the idea and he told them "I need the name McDonalds, No one eats at a restaurant called Kroc's" Kroc did not scam the MaDonalds brothers. He paid them $2 million just for the name and they kept their business. The only reason his McDonalds turned out worth millions more is because of what Croc did with the business But I suppose put out bad KZbin videos nobody would wanna watch. I would lie about it too.

[@hughmcpherson4635]

He paid them $2.7 million.

[@Chris-lh7wj]

Ahh, New Hampshire, that American state, learn something new every day

[@Sanre]

lesson learned fellow geniuses: Always patent your names

[@kev3d]

Patents are for inventions. Trademark is for names.

[@hughmcpherson4635]

Your are not correct, you cannot patent or copyright a name or title. You can trademark a company name or product name through the United States Copyright Office. You must show a unique name and why it must be protected. You can only copyright a song or a movie script (screenplay) and not a song or movie title. You can patent a machine, a process (McDonald's Speedee System), medicines, products and other things.

[@danlove12k]

If it wasn’t for Ray Kroc there be no McDonald’s. Give him credit. Yeah he did it unethically but tell me what businessman doesn’t do this. Watching this got me hungry. I’m heading to McDonald’s 🤪🤪

[@joeblow2069]

What was unethical?

[@sunkissedbytmh3219]

Shouldn't sell your soul to make a dollar.

[@joeblow2069]

What was unethical?

[@SergioGarcia-on1cv]

In a 1993 interview he said, am I missing something he died in 1984.

[@edsmith9995]

Chic filet history would be great

[@bgraham928]

How does someone who died in 1984 get interviewed in 1993?

[@SuperGreycloud]

Yes, he died in 84.

[@hughmcpherson4635]

Doc Brown????

[@gbowers]

The "Steve Jobs" of the fast-food industry!

[@Mananon88]

Ray Kroc built McDonald’s into what it is today

[@foxbodyblues6709]

This is horse sh!t. I’ve heard archived interviews with one of the brothers. They were old and wanted to retire. They got one million bucks free and clear and turned down high paying jobs in the McDonalds corp. They wanted to be with their families and go fishing. They were adamant about this.

[@kev3d]

A million dollars each! A million in1961 that comes to the equivalent of about $10,000,000 today, according to the usinflation calculator. A million dollars and no more headaches? That's a pretty good retirement.

[@adrianraygoza9221]

We pronounce the S in Des Plaines, IL. Just an FYI.

[@stevecasey2820]

already covered better in the 2016 Movie 'The Founder' with Michael Keaton

[@kev3d]

Covered, but inaccurately.

[@hughmcpherson4635]

Lots and lots and lots of errors in this film.

[@vicsilvas6096]

i thought ray died in 1984?

[@danbrillman5129]

Yeah, why?

[@louislopez55]

I recommend those interested read the book “Fast Food Nation-The Dark Side of the All-American Meal”. In the book it is said that the meat from as many as 100 cows is in every single hamburger McDonald’s sells. But later, the author was corrected, it’s not 100 cows, it’s 1,000. Also, the meat is usually from dairy cows that are past their milk-producing prime. I still eat at McDonald’s, maybe once every few years. But I get the chicken sandwich, and pass on the fry’s.

[@cpclowner6919]

It’s simple the brothers founded the concept and Ray kroc founded the corporation

[@joeblow2069]

The title is a lie. Kroc made the brothers rich. I'm reporting this misinformation to youtube.

[@dl6262]

Oooh we have a badass over here

[@FP194]

Video still up after five months so I guess you lose on that count

[@joeblow2069]

@@FP194 What does that have to do with it?

[@dolfoboynas9583]

So in other words; Ray Kroc is to McDonalds what Elon Musk is to Tesla 😈😈

[@roastedkiwi8394]

YES!! LIke @dolfoboynas9583 is to Dumbass!!

[@GetReal521]

Not even close. Nice try.

[@williamj.dovejr.8613]

The restaurant would have died with the brothers...Kroc is the reason the name is known today no matter how he did it.

[@afzalhakeen4941]

thats why i dont ever visit mcdonalds and ill never will

[@ralphabreu5022]

Yea cover Chrysler Corporation

[@aaronnichols9444]

McDonald’s wouldn’t have ever become the most successful fast-food chain without Ray Kroc. The McDonald’s brothers had no ambition, the only thing they offered is their last name.

[@beastdragon8381]

they legit came up with the whole idea with time, not just their name

[@FP194]

Without the brothers, there would be no McDonald’s

[@kbcinmedusn]

I think that whatever business deal Ray had with Maurice and Richard are between them. I don't take sides in this matter. There is guilt and victimhood on both ends.

[@ronaldsarmiento3156]

Please feature Jollibee.

[@lolovest]

Admit it, without Ray Kroc, there isn't going to be MCDONALD'S we have today, it would be just like White Castle, even a least-known brand already became dyfunct long time ago.

[@IAMKINGOFKS]

Dick McDonald is the Reason they were sidelined on their own business. The hassle they gave was ridiculous and petty. Kroc did all the groundwork for them in the field, and they sat back and took their 25% while ray earned a whopping 1.9%😮 It was a hassle for Kroc to work with them. They never believed in their own business from the beginning. Kroc saw the restaurant and fell in love! Kroc is the reason The World loves McDonald’s😉

[@davedavidson4548]

Why are you worshipping a company that would kill you without a second thought to make money? These are the guys who invented "happy meals" so they can sell food that's as addictive and unhealthy as hard drugs to small children.

[@plawson8577]

Nope.

[@Kinglioncrown]

McDonald's is winning

[@GetReal521]

Overall, your video is pretty accurate. However, your title, “How a Salesman Scammed the McDonald’s Brothers...” There was no scam. Scam implies fraud or swindling. A little more research would show that although Kroc was determined and some think unethical, he didn’t run a scam on the brothers. He didn’t commit fraud or swindle them out of their business.

[@tylerdurden9215]

Croc paid them over 49 million in todays money. They refused progress and sold out not rays fault he put everything into expanding the company and the brothers didn’t

[@ygwaltgmb]

He didn't pay them anything

[@joeblow2069]

@@ygwaltgmb $2.7M liar. That is what they got for selling their interest in the company. You are a liar.

[@fredbarnesjr.1044]

@@ygwaltgmbhe paid them for the company but cheated them out of royalties

[@doddsino]

​@@ygwaltgmb Proof?

[@joshuabaggett8854]

@@ygwaltgmbhe paid them 1.3 million a piece. But never gave them their 1% in royalties which is worth around 100 million today.

[@andymckane7271]

The "original founders" thought small. Without Ray Kroc, McDonald's would not have grown to be what it is today: The McDonald's Corporation. Your story seems to be fair to both the two founders of the McDonald's Hamburger restaurant . You are also fair to Ray Kroc. Mr. Kroc was not only a workaholic, he was also a strategic genius in creating not only the world's largest hamburger chain, but also the world's largest (and best known) restaurant. I wish we had a McDonald's restaurant here on Molokai in Hawaii! Andy McKane.

[@plawson8577]

No.

[@monkey39128]

@@plawson8577 Yes.

[@monkey39128]

You summed it up very well. It would've been one well run restaurant without him.

[@hughmcpherson4635]

I find it interesting that this video creator's name is "Business Stories" and their logo is "BS" as reflected in their slanted view of things!

[@tonysmith6795]

I seen the movie, very interesting but, how did one man out think 2 men? The McDonald brothers could have easily patent the name, plus they were in their 40s or 50s, even i would of thought of that lol 😂😆

[@cedriclouisguerrier1640]

The McDonald brothers had no vision. Which is a prerequisite to any serious success in business.

[@hughmcpherson4635]

He did not outthink them, he gave them exactly what they wanted.

[@ProjectGrandMarauder]

Ray Croc didn’t scam anyone. He built a business from the ground up.

[@fjbltysuc]

Kroc did not scam them! He asked them many times to help him expand. They were set in their ways. Ray was right, buisness is war!

[@joyceacnarf3251]

Last part of the movie "The Founder" Unable to prove their handshake deal, the brothers never received their royalties. (1% as agreed ) Today those royalties would be worth over $100 million per year.

[@joeblow2069]

@@joyceacnarf3251 There never was a 1% deal. Neither Mcdonalds brother claimed that money in their lifetime. Only relatives did after both had passed. You are aware that the brothers were getting royalties from 200 restaurants when they sold out? So why sell? Because $2.7M was a lot of money in the early 60s. Like almost $50m today.

[@kev3d]

@@joyceacnarf3251 The "handshake deal" is just a story that was told by one of the McDonald decedents and the story didn't pop up until Kroc and the McDonalds brothers were dead. It's just a story. What they didn't show in the movie was that Kroc had to borrow up to his eyeballs to scrape together enough money to buy McDonald's. In other words, he took a tremendous risk.

[@IAMKINGOFKS]

Thru court the family receives the royalties

[@joeblow2069]

@@IAMKINGOFKS They do not.

[@eddiekulp1241]

Ray Crock took those brothers for a ride , but can't be stupid in this world

[@arthurgarcia4389]

Then don't make stupid post that don't make sense.

[@tylerdurden9215]

I let someone rip me off and leave me 49 million in todays money

[@GetReal521]

It’s Kroc, not Crock. A little more brain power please.

[@Junzka]

From burgers to poison!

[@doddsino]

Oh man...I ate McDonald's a few weeks ago...I bet I'm going to die! 😮

[@charaznable8072]

Dude watched The Founder and took it as facts and made a youtube video LOL.

[@BMe-ck6fd]

Makes a good story and movie but is BS

[@mfcobb1]

The title is bull crap.

[@gbrown3020]

Not true. 😊

[@timford8436]

who made this video? how could Ray Krok give an interview in 1993 when he died in 1984?

[@hughmcpherson4635]

Doc Brown?

[@FP194]

So they got the date wrong

[@timford8436]

Well it bugs me when I hear how the brothers got screwed when that is the furthest from the truth I saw an interview with Dick before he died the brothers asked Krok to work with them to replace the guy before him and he said they had a great relationship with Krok and they wanted to retire and all they wanted was 1 million each and the first store no royalties since they had no heirs Dick said the brothers were stunned when they started hearing the rumors after they retired

[@bherber]

I don't mind what Ray Kroc did in franchising McDonald's. The McDonald brothers really had no drive or motivation to expand. BUT I don't like how he didn't allow the brothers to keep their original location. He could've easily just let them keep that one location.

[@joeblow2069]

Fair enough.

[@ziaali319]

@@joeblow2069it’s a law of power, destroy your enemies totally. Ray has to be the hero in this story, and that’s why the brothers need to be out.

[@selfdo]

Kroc had to borrow even against his shares and the McDonald's franchise fees in order to buy out the brothers. He had to keep the name and original restaurant to repay the loan. McDonald's could have just as easily gone under or been bought out by a competitor as we so many other chains of the time.

[@bherber]

@@selfdo - No shit... You're not providing any new information. I support Kroc even more strongly than you do. I'm just saying let the brothers keep the original cocksucking location even if they renamed it to "The Big M." I wouldn't give a rat's cunt. If it weren't for them, Kroc would not have been able to do what he did.

[@monkey39128]

They did keep it, they just had to change the name.

[@user-fg4fr2bz5y]

Today everything is carelessly thrown together. Ever eaten a Big Mac recently?… it’s a big mess!!

[@livefreeNH603]

Ray didn't scam them. The Brothers could never have created what Ray did.

[@Ceractucus]

I disagree. Without the McDonald brothers Ray Kroc would have died a moderately successful salesman. Without Kroc the McDonald brothers would have died having run a small burger stand. It takes more than just a revolutionary idea to make a billion dollar business. It takes a revolutionary idea, with vision and implementation. Kroc should have honored his handshake deal, but he succeeded (at franchising) where the McDonald brothers had failed.

[@FP194]

The brothers didn’t want to franchise their restaurant so how did they fail at it?

[@jayhurley8370]

McDonald’s brothers were robbed. Ray Kroc is a crook.

[@gregarioussolitudinist5695]

The McDonald brothers were not interested in what Ray Kroc was selling. why would anyone take on that kind of headache?

[@ziaali319]

Headache? World domination you mean.

[@kev3d]

Kroc wasn't selling. He was buying. And he made the McDonald brothers rich.

[@justiSLA1]

100% lying click bait

[@milwaukeemotor5995]

the original founders, otherwise ray croc has no concept to expand, it's easy to expand something already established (the real estate aspect let's give sonneborn the credit not even ray crock thought about it)

[@BushidoVXX]

Nothing was easy about this incredible story and development.

[@GetReal521]

It’s Kroc, not croc.

[@monkey39128]

"It's easy to expand something already established". Clearly you've never run a business.

[@sunkissedbytmh3219]

He was smart but ruthless and undercut both brothers. They all benefitted

[@metsrus]

the film exaggerated and added more drama. the McDonalds brothers were grateful Kroc made them millionaires. They had no interest or ambition for expanding. They sold Kroc the Mcdonald's name for millions and became even more wealthy when they used that money to buy McDonalds stocks.

[@williamj.dovejr.8613]

If the brothers weren't smart enough to patent the name, the concept, and the operation then they didn't deserve to hold on to the business..it would have died with them without Kroc. The founder is a master class and a cautionary tale.

[@collind7158]

It doesn't matter if it would have died with them. It was theirs to die with just because you can't do something legally doesn't give you the right to steal it. You have an awful mind that's just full of I'll take whatever opportunity I can to fuck you over unless you do everything in your power legally to stop me.

[@mariepacheco9324]

He was a thief and a swindler the company should just give the family what was promised to these brothers and make it right

[@joeblow2069]

He stole nothing. You do not know what you are talking about.

[@monkey39128]

Poor person mentality.

[@neilchamberlain2731]

Ray didn't scam anyone. These 2 guys could have gone for the ride ! There egos got in the way

[@Garth2011]

Kroc was a sociopath. McDonald's paid Ray to expand/franchise their hamburger stands. Who's idea was that? McDonald's and they paid the man to invent what he did, just like any huge corporation today that invents something huge and popular, does the employee get the credit? No, the company does because they pointed things in the right direction and they paid for the research etc. Ray was just your typical yapping salesman who was interested in moving ahead faster than the McDonald's brothers were. Ray just had more drive which has nothing to do with the original concept and plans to expand. Had Ray expanded faster than the brothers had, he could have tanked the entire franchise idea so, let it be.

[@OGxGoku]

you said a bunch of nothing. shut up kid

[@diamantefinesse]

you said a lot & said really little at the same time

[@cedriclouisguerrier1640]

The movie actually shows what the difference maker was: vision Mr.Kroc and Mr. Somneborn had vision. They understood that McDonald's future was in real estate. While the McDonald brothers thought sitting on their hands collecting franchising fees was good enough.

[@BushidoVXX]

You’re not qualified to diagnose anyone, let alone remote diagnose. Too many social media experts around.

[@Jsmooth1174]

How does that make him a sociopath? It was clear he was willing to put more work in to expanding their franchise and they didn’t value their business enough to not let him buy them out. It seems Ray had more vision for what the company could be than what the McDonald’s brothers did

[@thunderthormx]

The McDonald's brothers built a great restaurant..... Ray croc built an empire......

[@danielcastaneda5931]

The comments are stupid af! Lmao. If it wasn’t for this man, we wouldn’t have McDonald’s like know of today.

[@pratheep7071]

U mean less fat kids on the streets?

[@KDTHAPHENOM]

It's really nothing to brag about tho. Food is nasty af

[@LAKESHACOKE-hf3ov]

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