How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (

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Episode 456: Sam Parr ( / thesamparr ) and Shaan Puri ( / shaanvp ) talk to Doug DeMuro ( / dougdemuro ) founder and creator of the popular KZbin channel Cars and Bids, about selling the majority of his company for $40 Milllion, competitors, and more.
Check Out Sam's Stuff:
* Hampton - www.joinhampton.com/
* Ideation Bootcamp - maven.com/samparr/ideation-bo...
* Copy That - copythat.com/
Check Out Shaan's Stuff:
* Power Writing Course - maven.com/generalist/writing
* Daily Newsletter - www.shaanpuri.com/
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Links:
* Cars and Bids - carsandbids.com/
* Cars and Bids KZbin - / @dougdemuro
* Exotic Car Hacks - www.exoticcarhacks.com/
* DrDisRespect - / @drdisrespect
* WhistlinDiesel - / @whistlindiesel
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A podcast where we brainstorm new business ideas based on trends & opportunities we see in the market. Sometimes we have famous guests, and they do it with us.
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Show Notes:
(00:00) - Intro
(00:18) - Intro to Doug
(03:13) - The key to building trust
(07:50) - When was the turning point for your channel?
(14:26) - Why did you think you could beat Bring A Trailer?
(16:31) - How creator business partnerships work
(27:07) - How does your brand change as you gain wealth?
(47:37) - How does it feel to be wealthy?
(52:11) - Doug's feud with Car Dealer Guy
(01:08:04) - Will Doug ever fly private?
(01:09:38) - Sam gets flustered by Doug
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[@therealspyguy]

Such a beautiful thing when someone gets insanely successful by simply being themselves

[@markrussellfilaroski5035]

This comment should win a prize. we need more real people in this world! seriously

[@BioMedUSA]

Doug DeMuro has worked incessantly for over a decade, endured all the: "Doug, the type of guy..." jokes, persisted and did not change. He is authentic and certainly earned a payout. Congatulations!

[@wowdogeful]

Doug the type of guy to enjoy immense financial success by making KZbin videos that are both educational and entertaining👍

[@cs2294]

NO WAY. The craziest crossover of my two content worlds ever

[@philipstancil264]

😆

[@harishdeivanayagam]

Same here😂

[@girishgosyne4663]

same here!

[@dirklertube]

Yep me too

[@NVSTRZ34]

I remember him starting the business and thinking "I hope he does well, but seems like really big competition". This is awesome he killed it.

[@CrownlineSA]

To me, Doug’s most valuable quality is his communication skills. Makes the complex simple, delivers a meaningful message in the most impactful way. So rare. I could listen to him read the encyclopedia.

[@patricksimoneau7647]

Thing I love about shaan. This isn’t his forte, nor does he have really any experience with cars. But he listens, stays quiet, but when he does speak, they are fantastic well thought out questions. Can tell that he loves the game of business regardless of industry.

[@garymcgowan4057]

Been watching Doug since 2013 with his Jalopnik articles and videos. I think it sold me with his Ferrari 360 videos. Very glad to see his success.

[@kricketts4348]

I would watch Doug if he reviewed gas station ice. He is just so watchable.

[@j.3854]

“TtttHhhIiiiisssssS IS the cylindrical, smooth iccceeeee.”

[@hd-be7di]

@@j.3854 "Then I will put it in a drink and give it a Doug score"

[@user-od9iz9cv1w]

Doug is such a down to earth guy. I enjoyed his car reviews, his podcasts with Hoovie and now interviews like this where we discover he really is who we thought all along. The extended ending of this video was the icing on the cake. Love it. I grew up modestly on a farm, and retired without financial worries. I still am the same guy I was back then, just experienced a lot more things. It has not changed me, just made me grateful for the opportunity.

[@AsianFoodNerd]

🔥Doug is the only "used" car saleperson I would trust 💡

[@abubekerhussen9458]

I don't really comment much on youtube videos, but I just want to say this has been by far one of my fav videos, from Sam's excitement to the prolonging of the end and even Sean's real-life examples about Doug's video.

[@srh3trinity]

Doug is the type of guy that you see his success and you just have to smile. Seems like a great guy and enjoys what he does.

[@kogniscent]

Been watching Doug for years. This is my first time seeing him outside the car review element and he is EXACTLY what you’d expect. Toy car in his cargo pants and all. Happy for his success.

[@Czechbound]

Exactly. Of all the successful YT, I'm delighted - like, reaffirm my faith in humanity level delighted, that is was Doug who made the, literally, 10's of millions outside of YT, but also off the back of it. And his content never diminished during the time he was working hard to get that big pay out. I'm really, really, really happy for him. And you know that probably, in the background, he's doing great things for charity, and helping those less fortunate. He strikes me as just that type of person

[@kimdejot]

Such a likeable and modest guy. First time I see him but great person!!

[@jimj2683]

I remember him starting this business and saying to myself he will sell it in just a few years for several tens of millions. I was completely right! It just goes to show how valuable a large audience is.

[@CoreyChambersLA]

Doug DeMuro secrets to success: 1. Overload the viewer with info - lots of info; 2. Get exposure by writing for popular blogs and doing a KZbin video channel; 3) Do a big deal with Chernin Group (TCG).

[@Ryan.G.Spalding]

Have Derek on! I would love to have the story on his “sauna” set up. Also, would love to hear Blippi on the pod. That show has blown up so big.

[@truckguyjoe]

I emailed Doug to see if he'd like to review my GMC Syclone. Considering the amount of emails he receives, I was surprised how quickly he responded.

[@davidglad]

This definitely is a DOUG SCORE of 100. Even down to him meeting Seinfeld, who indicated being a fan of his videos. Leaving him speechless. PS I too make minimal stops on long road trips. It's how you trek nearly 1100 miles in little more than 16 hours.

[@shouldigetit]

Been waiting for this one. Love the car world and Doug definitely pushed me to make my channel into car content!

[@MikeWilliamsYoroomie]

Such an awesome chat and Doug is a content goat!

[@chango677]

Congrats Doug - first discovered his channel a few years ago and was immediately hooked. Love his ranking. Deserves anything he has achieved through hard work.

[@P00katube]

Doug Demuro deserves to be a Shark on Shark Tank!

[@elemenop718]

Oof Doug’s Jalopnik ties came in at the end when talking about Teslas FSD

[@vladamo8979]

Didn't see this collab coming. Thanks guys!

[@anthonyw5261]

Absolutely a blast to watch. So engaging in funny just a wonderful job 👏👏👏👏👏

[@PrimaryIgnition]

Timing, customer need, passion, hard work, positivity, ten years, your own business. Recipe is simple yet hard. Well deserved.

[@nik_karpage]

Great episode. I've been watching Doug for years. It's cool to see and hear a different side of him. Keep it up

[@jeffreyfine558]

I am not a car guy. I just watched his review of the Acura S. Impressed with the speed of conversation. I thought it was on 1.5 or at least 1.25. It was just Doug normal. Great detailed comprehensive review! Loved it!

[@user-dk7hb1lh3r]

We love his authenticity and the fact that he reviews cars from our childhoods and way before. It's a nostalgia trip when I watch Doug.

[@JamesTudsbury]

Been watching Doug since his Ferrari 360 days. Top chap.

[@Dick1Clark]

Love Doug! I'm so happy for him.

[@itscoachcarmine]

Been watching Doug for years, never thought I'd see him on MFM!

[@chrisw1028]

love this! doug deserves all the success he gets, such a nice honest guy :)

[@TheEtrepreneur]

Epic! another one for the collection.

[@chriswashburn9430]

Dressing poor and driving a nice car is such a flex. He’s not in it for the image. He truly loves the cars.

[@MrChrisBrady]

Sam’s headphone wires being stuck on his arm bugged me through this whole video. Hahaha. Enjoyed the content, tho. :)

[@moneywisebyhampton]

sad

[@CyborgGaming99]

Great episode guys

[@Czechbound]

Thing with Doug is that he's such a nice guy. There's not an ounce of badness in him. So to see - finally - a nice guy make out big time, it just makes me happy. I hope C&Bs goes from strength to strength, doesn't lose its focus, and that Daddy Doug makes $500mm. I'd contribute to pay for a party for Doug is *he* made that money. Just because he's Daddy Doug

[@cmkrcs1]

Doug is the type of guy to always have his Mega Cruiser is his cargo pocket

[@leo24m3]

Great questions!!

[@odemebrown9829]

This guy is so likeable. Love him!

[@jdjames997]

Doug, driving cross country, you are the greatest dude ever!!! please always pile into the car, don’t fly private. You made watching this whole video so worth it with those final statements!!!

[@abubacarbocoum256]

I remember the first Doug DeMuro video I watched and under it, there was all the Doug the type of guy ... comments that were so funny I just had to subscribe.

[@josephpalakeel9104]

First of all, absolutely love Doug. I give him a Doug score of 100. Secondly this makes me think of other weird businesses that get a decent amount of media attention. I would love to see an episode on TraxNYC!!!

[@AlexMacGregor]

Great episode! (again)

[@lawrencehaines8103]

Doug is the type of guy who deserves all of his millions

[@ninjatoitle]

Made fun of man’s fashion but that’s actually what he likes to wear 😳

[@brunothegreat2844]

That's Sam's MO. He does it to try and show that he's the Alpha in the situation by talking down to the person, but says it as a "joke" so it's ok. Doug wears a tshirt and shorts in his videos. It's about as average as a adult man can dress. It's the same concept when he's consistently cutting people off. It comes from a place of insecurity.

[@gjmbarusha6999]

Doug is humble and I hope he stays so.

[@jamarsmith1431]

First, Doug, keep doin what you're doin, Loves that content. Also, I believe the business owner with the cars for the people that is being referenced is The Hamilton Collection. I enjoy their content as well.

[@shouldigetit]

58:58 @Sam Parr I think you're talking about Steve Hamilton from @The Hamilton Collection which is in Illinois.

[@samparr9899]

Yes!

[@CoreyChambersLA]

Bring a trailer sounds like an RV website. Cars And Bids is more simple and clear.

[@themotorsportarchives]

I remember Doug describing himself in third person after every article on Jalopnik, I think he had some AMG wagon haha

[@DaKingLawson]

Doug is such a character! I absolutely love his energy!!

[@dantheman1109]

One of the 1st one's doing car reviews

[@MyFirstYoutubeHandle]

Doug shouting out Whistlin Diesel is so great. So we’ll deserved too. Calling him the Mr. Beast of the car world hits on the head

[@cozmocrum8691]

“It’s a Toyota mega cruiser” with the biggest smirk ever

[@wwz1011]

Barber museum is outstanding, collection is outstanding, sits on a great road track. Well worth the visit. Imagine if Leno did this with his collection? In the end, you can't take it with you. Keeping the collection together, and paying for itself, and getting a huge tax write off, makes sense.

[@jonkeefer6865]

started watching doug WAY back when his blue viper was the primary video focus

[@Jasonlk]

Great one Sam

[@FlashDriveFilms]

Doug will become a billionaire once/if Cars & Bids starts to offer car financing and all of the attendant financial things that go with that. Complete, end-to-end car transactions with a percentage of each step going to the business. Buying, inspecting, shipping and financing. All from the comfort of your laptop., (imagine bundled and collateralized Doug Car Bonds selling on the words' bourses. It's not impossible.) The museum tax hack thing is already done by many car folks. They create a "Museum" and then have to be open to the public a very minimum of time, like maybe once a year or something. They then reap all the the tax write-off benefits of charitable organizations. (I've heard there is a famous Porsche owner in NYC who has an obscure museum for just this reason.)

[@TheFreddieFoo]

little do they know that eBay already had a cars (motors) section, even today, they have a different app for it even.

[@TylerSanborn]

58:22 that's my working theory too!

[@t16incho]

Nothing better that a real fan interviewing the most inserting car guy in the modern era.

[@jaimeresendiz12]

1:10:26 the most heartbroken I’ve seen Sam. 1:10:26 the most joyous I’ve seen Shaan.

[@classicradio]

Dude is like the Tarantino of cars. 😅

[@willdtr]

I sold my car on cars and bids feb 2022, it was a crazy experience. I’m a skeptical person. My car sold for a high amount and the buyer to me just ok bidding was odd. She won and then I had to talk to her. The first convo was weird, she gave a lot of personal info. After a week I was really nervous, she was scaring me sort of like she was going to fly across country and steal my car and not pay me. Eventually the deal fell through and the they relisted my car with them after a couple weeks and finally sold it legitimately. It was kind of scary for me , I was worried I would “sell” it and someone would take my car and never pay me

[@robertmariano]

I love First Million but I might love Doug DeMuro a little better, because of Doug, I decided against buying the Lamborghini Countach. I like how he analyzes the features of the cars from the 70s 80s and 90s. I miss buttons, when I drive I just want to feel the radio, windows etc. I don't want to use a touchscreen

[@loslosbaby]

"...talking to people in the pool..." should be a movie

[@TheLazyIowan]

Doug is brilliant!!!

[@mogulsandmoonshots]

Forget minivans, Sprinter Van is the way to go.

[@nirajdattani765]

Sam could've kept talking to him for hours

[@20MDM]

that was actually an enjoyable episod

[@butcheredalive]

I’m not surprised but I’m also shocked he’d sell it at the same time. I’m probably gonna buy my next car from that site. A V70 R with a 6 speed manual with some minor modifications such as wheels and exhaust is a bucket list car of mine and I see them pop up on there all the time

[@ahmedalanbagi1416]

Doug video’s straight to point

[@fuadhasansajid8566]

The business is really interesting

[@CBMedia404]

My channel is car and motorsports focused and Doug is just an OG and true inspiration, goals!

[@NVSTRZ34]

Love your channel 🤘

[@CBMedia404]

@@NVSTRZ34 Thank you :)

[@prithviye]

"treat em mean, keep em keen"

[@ZackScriven]

Not better than full self driving 1:03:00 it’s actually amazing off the freeway. Doug needs to get his finger on the pulse here

[@MacAttack1776]

A Doug Demuro x Whistling Diesel crossover will be the crossover to end all crossovers 🔥 “THISSSS is the Monstermax. It is quite possibly the heaviest and most incredibly built off-roader of all time, complete with dual missile fuel tanks and a twin engine Duramax powertrain. Today, I’m going to review the Monstermax and show you ALLLL of its quirks AND features” 😂

[@orlando124431]

Shocker. Anyone who didn’t think he’d sell out is crazy

[@cccaaa9034]

So much cleaner than downtiwn San Francisco.

[@RadicalNuance]

Shaan’s comment on Sam’s double standard fanboy behaviour is so true! 😂

[@Muhluri]

23:29 Doug's the kind of guy to have a Toyota mega Cruiser toy

[@raisukhwani]

Doug: the type of guy that gets featured in this podcast

[@jojosim]

Insane! 😮

[@SlayNetwork]

Such a cool dude

[@maxtp948]

Doug is the type of guy who made 21 grant in December 2016 in some interviews, and 18 or 20 on other interviews 😂

[@calebsmith4689]

Can’t believe you got Daddy Doug 👏!

[@justinwideman6859]

The quirks and features museum

[@andreisaioc]

We were doing sites like that since 2015...

[@lh5520]

interesting seeing an entreprenur with this type of scare mindset even when objectively making so much

[@Stierenkloot]

He kinda looks like Jay Leno actually.

[@CarCustodian]

I'd love to see this but, I can't hear this for an hour. Can someone give me the cliff notes ?

[@eugeniocg3079]

Doug is the GOAT

[@Zakariah1971]

Doug is a genuinely nice guy. Takes about ten years in any business of grinding to hit pay dirt. Get a money plant.

[@navymed3]

Doug’s the kind of guy to spread peanut butter and jelly on the wrong side of his sandwich

[@MrJMS814]

"You're my guy... I'm a huge fan... Doug Demoro"

[@ajtam05]

Well. THISSSSSSSSSS!

[@derekschipper8721]

Doug is the Minecraft of KZbinrs