How AI is generating a revolution in entertainment

A new wave of artificial intelligence is starting to transform the way the entertainment industry operates. Who will be the winners and losers?
01:07 AI is changing the music business
04:09 How big data revolutionised entertainment industries
05:20 Can AI predict a film’s success?
09:26 How generative AI is creating new opportunities
12:36 What are the risks of generative AI?
Sign up to The Economist’s daily newsletter: econ.st/45PGz1H
The world wants to regulate AI, but does not quite know how: econ.st/477Qb98
Watch our previous film about how AI is transforming the creative industries: econ.st/45VBnJU
A battle royal is brewing over copyright and AI: econ.st/3QgM5EZ
How AI could change computing, culture and the course of history econ.st/3Qng9Pc
The widespread adoption of AI by companies will take a while econ.st/3QilF5B
Watch more of our Now & Next series econ.st/3QiyPQ8

[@leonardccto]

Tom Cruise can now be the lead actor in action movies for another 50 years.

[@NikoKun]

The thing about AI, that makes it different from past forms of automation, is this time we're automating human cognition, rather than merely strength or speed.. At some point, it's intelligence, capabilities and value to businesses, will outweigh that of humans who used to work those jobs. While a few new jobs may be created, they'll be a for a small minority, NOT the masses who'll be displaced by AI! There simply won't be enough jobs to go around for everyone, and we need to start redesigning our society, to remove jobs from the justifications for how we distribute basic resources to people. Plus, AI took years of data and content from everyone, to train it, so it should benefit everyone. If it takes away jobs, it should pay taxes to provide an AI Dividend to all of us!

[@joshualobo5337]

I think the problem started way before generative idea. The idea of 'content' for views and advertisement encouraged artists, filmmakers, practitioners of real artforms to become ambiguous 'creators'. Take this video for example, stock clips and images are inserted to fill in the gaps between real and archival footage. They are unrelated, repetitive, yet we tolerate it because of the illusion of continuity the medium of video has. At some point it doesn't matter what we're listening to or watching, it becomes distilled to pure attention.

[@jaanireel]

00:03

[@ruebenjesse]

Seems like AI will just make everything generic and appeal to the lowest common denominator

[@hansbleuer3346]

There are two problems:

[@hughstevenson3875]

Old man rant forthcoming… As a non TikTok user, it’s so disheartening to see the effect that platform has on video content elsewhere online.

[@mk1st]

Most voice-over actors are not generally “famous” in the traditional sense so I can see people using AI to just generate it’s own voice appropriate for the project at hand, making it even worse than they are thinking in this video - i.e. no work or royalties at all.

[@All4thaCash]

Lol. Netflix is the WORST platform for finding me content I want. They should fire that department. Opening netflix means wasting 2 hours looking for something and 30 minutes watching something I didn't really enjoy.

[@gmenezesdea]

If we lived in a system with the right priorities, tech developmemt would make our lives easier. But right now new technology serves first and foremost to increase the exploitation of workers and private profits. Not to better the lives of the majority. AI will take the jobs of artists, designers, translators, copywriters, journalists, etc. not because it will do those jobs better than humans but because those who make the decision won't care about anything but cutting costs and increasing profits.

[@matteovlorusso2541]

Whe AGI will be achieved and deployed the loss of jobs in the entertainment will be our last problem.

[@jackcloud8547]

What a great documentary! One of my friends who's just graduated high school is trying to pursue an arts degree in Animation, and I still didn't have the courage to tell her the threats of AI cuz she's so nice and innocent.

[@wrailee]

There should be voice ownership trademark/copywrite trademark per person and should provide royalty from whom it was copied.

[@ForAnAngel]

Andrew Yang tried to warn all of us about this 5 years ago and everyone laughed at him.

[@marcusmoonstein242]

The problem with predictive AI is that it bases its predictions on past patterns in the data. This means it's almost useless at spotting black swan events or predicting the performance of anything truly original.

[@gwenaellepage]

What a sad time when scripts are written to please people instead of making people discover something they might not have thought. Human imagination is being replaced by predictable stories to guarantee profits at the box office

[@smarteveryday1606]

future is weird, producer is Ai and consumer is also Ai

[@Anders01]

Yes, AI will become huge in game development, I even believe that AI soon (within a few years) will be able to automatically generate a whole video game from a single prompt, all the way from coding to storyboarding and art design.

[@antixdevelopment1416]

I think the real question that people want answered is.. when will AI be able to generate better content than hollywood currently does? I mean come on.. holylwood set the bar pretty low these days!

[@nfdlCstr]

“Our tool did exactly what it said it would do.”