How AI Stole the ✨ Sparkles ✨ Emoji

Lately, I’ve noticed companies smashing ✨ onto every new feature they claim is “AI-powered”.
This annoys me, because the ✨ emoji is my favorite emoji, and I don’t want my use for it to go away.
I set out to find out why this is happening, and wound up on the other side of the planet.
✨Enjoy✨
Watch my full interview with emoji's inventor: • How the Emoji was inve...
My research folder for everything I used sans the interviews I conducted: arc.net/folder/25ADB427-12A1-...
Support me by buying my wallpapers: davidimel.com/store
Special thanks: ✨
Camera assistance: @GxAce , @dinokuznikphoto , @joeallam
Set design assistance: @BrandonHavard
Sound balancing: @ellisrovin
Thumbnail: Tim McMahon
Animation assistance: Michael Emerick

[@DavidImel]

Corrections after the fact (because I sometimes get a couple things wrong): 1: The 'moji' in Emoji means 'Character', not emotion. So it's e (picture) moji (character). That one got a bit lost in translation. 2: The binary '3' I accidentally listed as '7' (000111) - it should be (000011). 3: The Western Armenian letter Գ is U+0533. I accidentally animated U+0553 Will keep this updated if I find any other errors. Thanks for watching!

[@katakana1]

Also, "Mojibake" is completely Japanese and so the Japanese "bake" (transformation) is not pronounced like English "bake", neat as that coincidence is.

[@kuzeyrl]

cool

[@chillinJohnny]

these posts were from millennials not form gen-z "💠keeping young spirit💠" is unambiguous if you write: ✨feeling old✨ 😊😊😊

[@koharathecat]

A major error is that the emoji set shown at the Museum of Modern Art isn't the earliest known emoji set. That was actually Docomo's 2006 emoji set, an updated form of their original black and white set from 1999. SoftBank's first emoji set predated Docomo's by 2 years, releasing in 1997 on the SkyWalker service for the DP-211SW phone. Still a good video, though.

[@voidwyrm6149]

💠 was originally a stylized flower (and used to be pink) before being reinterpreted as some sort of blue crystal

[@QwertyIsWeird]

"Desperate, and in need of answers, I booked a flight to Japan."

[@saharaUA]

😂🛫✨

[@ngwoo]

Japanese customs form for Americans: Business Pleasure Desperate and in need of answers✅

[@Kat21]

nick robinson style

[@Veilure]

me when desperate for some sort of resolution

[@OrlandoMGarcia]

That refenrence

[@barathganeshkumar8651]

Bro did more research to find the origins of ✨, than what I did for my dissertation

[@LSambo02]

✨

[@dev_mind]

He just used an Emojipedia blog post from October 2021.

[@caam0000]

​@@dev_mind And an interview, with the creator of the emoji. That is some next level amount of research.

[@pressspacetostop]

bro didnt even find which company used it first

[@baitposter]

​@@pressspacetostop Obviously the company that created it first

[@joaocatini2674]

not only AI have stolen the sparkles emoji, they've also stolen the gradient colored words 💀

[@skoovee]

i think gradient words had been a thing for a short time before the ai boom and had just been adopted into mainstream design as the ai boom happened

[@funkytime69]

​@@skooveethey have existed for longer than most skibidi toilet watchers have been alive

[@jademonass2954]

the what

[@TheOne_6]

@@funkytime69 so we know it's been here longer than 5 years

[@skoovee]

@@jademonass2954 words, mostly headings that have a gradient on them, though i put them on my bold text alot because it makes them stand out :3

[@yroven4052]

💠 was originally supposed to be a flower but due to people copying it and making new version without knowing what it was supposed to be it, it turned into what it is today

[@Vysair]

but what is it now?

[@warriorcatkitty]

so.... what is it

[@Akab]

​@@warriorcatkitty the most logical and normal thing of course: A literal space magic crystal infused with the power of the ice element 😌

[@warriorcatkitty]

@@Akab I- fair enough xD

[@gnoot50]

@@Akabi thought it was just a weird flower shaped blue shiny diamond

[@malikscylore]

A 28 minute video about sparkles? Yes. Great f-ing cinematography.

[@cosmopolitanape6969]

Me watching it at 3 AM for absolutely no reason

[@Aliumly]

absolute mad lad honestly! AND it’s well made! but to be fair… most video essay creators make insane video ideas 😭

[@koisose0]

Not surprised when you know hes mkbhd friend lol

[@sexygirlmax2019]

i love watching youtube documentaries from people i have never watched before

[@anima7or]

OFC M8

[@cogspace]

Correction: "Moji" doesn't mean "emotion." It means "character." "Emoji" means "picture character." The fact that it sounds similar to "emotion" and "emoticon" is a total coincidence

[@DavidImel]

Gotcha. This is what my translator told me during my conversation with Mr. Kurita so she might have gotten a bit lost in translation

[@GaviLazan]

Hilarious that it happened in Japan 😋

[@zo_ren]

im here to say this!

[@aggressive_pizza1279]

I was gonna say this too but then I saw this comment!

[@TokyoXtreme]

I wouldn't say it was "total coincidence", since there have been several katakana words based off of the popular word "emotion". It's likely that "emoji" was chosen because of its resemblance to "emotion".

[@isvvc_]

I use this emoji to sprinkle in a little extra ✨gay✨

[@cewla3348]

that little bit of ✨queer magic✨ if you will

[@redfromberk]

this

[@dianamiller3307]

Shouldn't that be 🌈 ?

[@ihatesponsorships]

@@dianamiller3307 why not be ✨🌈both🌈✨?

[@tenshi_amachi]

✨Fruity✨

[@krautnapped]

Considering that AI steals things and presents it in a new way, the ✨ is the perfect logo/symbol.

[@J-wm4ss]

I was gonna say, it’s easy to identify ai generated tweets because they have two emojis at the end, usually ✨and another one. I thought this video would be about that.

[@rita.sotero]

This comment made spit the tea I was drinking

[@waltercapa5265]

Wouldn't the same happen with any emoji? Besides, that star is older than the emoji itself.

[@therealzahyra]

Steals??? 😂😂😂😂

[@cerulity32k]

REAL

[@ehmzed]

✨ = magic and ethereal Throughout this video everyone brushed off the sparkles' meaning of "magic" as something unimportant, but I think that's actually all there is to it. AI features are smart, automatic and effortless, and feel like magic. That's clearly what these tech companies are communicating. That's the meaning of sparkles in the context of AI. "Why do we connect sparkles to magic?" would've been a more useful question to find the answer to. The fact that you and the other Western interviewees saw it as an obvious connection and didn't bother dwelling on it, proves exactly what you described: different societies might have symbols so ingrained in their culture that they won't even question them.

[@dhbroad]

Seconded!

[@marciolabio]

Totally agree, and I'd add that sparkles are associated with a "positive" or fairy type of magic, which is partly the reason why companies decided to brand their AI products with it.

[@PSCHC_YT]

That's it!

[@qwerty11111122]

My mental image of the sparkles emoji is taking a handful of glitter out of my pockets and throwing it* in the air with a ta-da*!! I feel edged that he went as far as to interview a man in Japan and not the history of its use in dazzling*. *cultural symbols that wouldve been cool to explore

[@paulbille]

🪄

[@Stonehawk]

I didn't even notice this before. I still used ✨ for basically glitter on an emphatic statement...

[@DavidImel]

✨ DIGITAL GLITTER ✨

[@Stonehawk]

Also, things that are brand new glitter and sparkle. So... Applying lots of flashy sparkling glitter to something OBVIOUSLY SAD AND DISTRESSING, is itself an act of sarcasm. The ✨ doesn't itself mean sarcasm; the contrast between it and what it's attached to is what conveys sarcasm. Similar to "Whee. I'm so happy I could vomit. I'm having such a wonderful time I might just shoot myself." Contrasts. See? "I feel like ✨ G A R B A G E ✨" is saying something negative in a saccharine tone. So... A tone modifier.

[@KimTheSoCalledNerd]

@@Stonehawkalready done that before ^^

[@Vysair]

I use it depending on context, it's quite versatile

[@usedtobekrampus]

when someone says that☠is the skull emoji:💀

[@BounceIO]

As a UX designer whenever I’m implementing AI features you use the ✨ in order to create the impression of magic pretty much or that this is a magical feature because a lot of times you can’t really explain what the feature does until the user tries it so it’s to give the impression that it’s an automated process of some kind that the user could interpret as magic not in the fantastical sense, but in the sense of convenience or newness.

[@mitch_tmv]

That's a really interesting insight, thanks for sharing!

[@whatsanimesh]

I'm really surprised he missed out on that. That's the first thing that comes to my mind. Magic and a feeling of wonder.

[@Amythiz]

Yes, features that automatically (“magically”) do something cool for you are always associated with magic, magic wand symbol in Photoshop for example. But ✨ are better for AI because it combines magic with new “shiny” tech. And it’s good for UI design because it’s simple and recognisable symbol even if it’s small and doesn’t have a color

[@Rayuaz]

I'm pretty suree it's derived from the wand emoji (🪄), which also has sparkles, but has too much details to read well as an icon, so we abstracted it to just the sparkles, which is a lot simpler, and makes for a better icon ✨.

[@grandsome1]

Maybe, subconsciously you're doing a calque from the magic wand selection button from your image manipulation program. That's my theory why every designer landed on magic dust=automation.

[@mark1282]

It's a rare skill to make a 30 minute video about unicode really interesting and engaging. Really enjoyed watching this.

[@lav-kitty]

you got a skill issue if you're not normally interested in unicodes like that

[@typologiez]

unicode is wonderfully interesting dont slander it😔

[@ckannan90]

When you said “go ask the guy who made emoji” I was not ready for the next shot

[@MishaGold]

✨️ was my favorite emoji back in 2015-2016. Was kinda jealous of seeing it going that popular years later.

[@Bepetoni]

Think of yourself as the trendsetter, people love your style, they're just very slow about it.

[@Randrewwwww]

Great video!!! Couple things I want to add as a Japanese. - Moji-bakè comprises of letter (文字-moji) and transformation (with a connotation of being drastic) (化け-bakè) - emoji (絵文字）is combination of picture (絵） and letter (文字), not emotion I also want to add that imo reason why emoji took off in Japan is because our language has kanji - type of letters that by itself has some meaning unlike English alphabet. The concept of having a meaning in one symbol was already a familiar idea for us, so that “iconisation” took place in Japan as it did.

[@RobbieEl]

Emoticons predate Emoji. So that nonsense about alphabets makes no sense.

[@tsunghan_yu]

@@RobbieEl An emoticon uses multiple characters. An emoji is ONE character.

[@LambentLight00]

Tysm for sharing!!!

[@thecontentcreator2513]

こにちわ I'm Japanese-Russian & I 100% agree with you. We have 雨 (Ame)which means rain & just by looking at the Kanji we can tell that it looks like a rain cloud and turns out it is the Kanji for rain and you don't even have to be Japanese to understand that the Kanji 雨(Ame) looks like a rain cloud ありがとございます。

[@JoshuaChang]

I’ll never look at sparkles the same way. ✨Thank you✨

[@gododoof]

Japanese influence on iconography around the world goes way deeper than just emojis. You should look into the old Tokyo Olympics and how they way they implemented pictograms on their signs popularized the practice globally.

[@hagangray8006]

On a bit of a side rant, I really agree with you being annoyed by all the new “AI” features. Literally “AI” is popping up in like every software. But half the time, it’s just fancy algorithms or something that we’ve had for years!! Would you consider Netflix “for you” AI? No! Gah it infuriates me.

[@hagangray8006]

But also, ✨

[@sanscipher9166]

Yes, I would

[@pvanukoff]

An "algorithm" is "AI" if it's run by a computer. We've been using the term for decades. For example, think about video games, ever since we had CPU-controlled enemies in video games, we would refer to the algorithm as "enemy AI". Is the term overused? Sure, but that's marketing for you. At the end of the day though, if a non-biological thing (something artificial) does something mimicking intelligence (whether that's a basic enemy logic in a video game, or today's art/music generators and chatbots) the term is being used correctly.

[@thewhitefalcon8539]

@@pvanukoff It meant something different in the video game context.

[@pvanukoff]

​@@thewhitefalcon8539 I'm aware. But my point is that the term "AI" is a generalized term that can mean a lot of things. But people are always looking for reasons to get their feathers ruffled.

[@YouTubeLiaison]

✨ for whatever part I played in this, you have my profound remorse ✨

[@BobMinecraft]

✨Bring back the dislike button ✨

[@kittyt.s.p]

✨ disable the like button as well ✨

[@Paddylol]

✨Bring back community subtitles (fully)✨

[@CardboardBox8]

Is that…? No way.

[@abai7133]

Enable auto captioning automatically. Hate having to comment “Caption your videos” on every video to prove ✨I exist✨

[@brandonylee]

I'm so happy you finished this AND you shot it anamorphic ✨

[@brendolbreadwar2671]

Pretty fair to say that shininess is compared to new things that are neat and clean. Using sparkles def represents cutting edge things that are handled with care.

[@frank6048]

I just spent 30 minutes on a video explaining something I already knew Sparks - > Magic - > AI is like magic - > AI Then sparkles emoji means AI. I guess this tells you a good video doesn't even need to give you new information to be engaging, it's an art in which you can make even the most mundane of topics attractive, just like photography.

[@DavidImel]

I think it’s more that, I can tell you something you already feel in your gut, but digging into WHY that is is a whole journey in itself that can break open a lot of new interesting separate ideas along the way.

[@TheFeralFarmgirl]

I was thinking they were using the sparkle emoji as an updated version of the starburst for AI. In the past, when something was new or improved, they would put a starburst with "NEW!" encased within the starburst. AI is new, and innovated technology.

[@vanci3449]

Maybe cuz it means magic, simplification of something really complex or something. And the positive, convenient feel of it ✨

[@vanci3449]

Convenient when not hallucinating asfuuuk

[@Saidul0_0]

Half an hour video on ✨ hell yaa Waveform listeners would know how long this project was in the making. Thank you David ✨

[@vacafuega]

Having read a lot of anime, the correlation i see between uses of the sparkles is wonder, in the sense of amazement, enchantment. What shines to you.

[@ceomg]

I’d rather ai be represented by sparkles than the robot emoji

[@TokyoXtreme]

How about 🎛️

[@kipkipful]

🪄

[@LinkRammer]

🫎

[@usernametaken017]

I'd rather not. It hides the face of the beast

[@Cottor_OwO]

🎰

[@mathiasreitan8621]

Can we take a minute to appreciate how well researched this video is, mostly containing primary sources and highlighting different perspectives of the matter? It's done better than many of the mainstream newspapers nowdays

[@kindofanmol]

0:58 Love how David is using an extension that reverts back to the Twitter bird logo

[@TusharJain007]

What extension?

[@realneonbluegamer]

don't gatekeep 👀

[@kindofanmol]

@@TusharJain007 Control Panel for Twitter

[@kindofanmol]

@@realneonbluegamer Haha its called Control Panel for Twitter on the Chrome store

[@DavidImel]

I actually just photoshopped the whole timeline 😅

[@ValaSelene]

You've covered a lot of good angles. One that I'm aware of that I didn't see you touch on is programming related (and therefore perhaps relevant to AI): several years back (at least as early as 2019, probably earlier) what is now referred to as Gitmoji started being used. It's not super prevalent, but definitely recognised in the industry and basically what it is is using emoji as part of your commit message (the message describing what you've done) to indicate the type of change you made. Examples include 🐞 for fixing a bug and... ✨ for adding a new feature.

[@derleolegal]

This video is awesome! I haven't seen such a cool video in a long time. You flew to Japan just because of the interview and entered the museum to explain things furthermore. I love it!!

[@ninjanerdstudent6937]

I accidentally found David's channel. I thought I recognized the voice. He's my favorite character from that tech podcast.

[@purplegill10]

which one?

[@tsunghan_yu]

@@purplegill10 Waveform. He's from MKBHD

[@ack_]

This video is fantastic under so many aspects: the camera angles, the colors, narration, delivery and theme. Absolutely like your style. Really really beautiful :)

[@SundiMyint]

I have been giving a “History of Emojis” talk for the better part of a decade at various conferences and I’ve been starving for new emoji content to add to my talk. Thank you David!!!!

[@Dhruv-_-0.]

3 minutes into the video, Love the aspect ratio, the colour coding and mann the sound design!! Oof. Great job mate!✨️

[@paulwaisukirawa1103]

✨Why do I feel compelled to keep watching… like it’s a lecture with exams at the end of the class! 💀😂 ✨

[@CallMeVidd]

Just shows you can make anything compelling when you’re good at presenting it

[@NateLevin]

Great video! So cool that you interviewed the actual original inventor of emoji!

[@leesouthcott8184]

Criminally underrated channel; beautiful cinematography, and quality research. All the best on your video creating endeavours! ✨✨✨

[@DissonantSynth]

Extraordinary video. Brilliant scripting, editing, audio work, and cinematography. Not to mention the incredible research you did.

[@ThisIsTechToday]

Videos may be few and far between, but the quality and depth is amazing. Fantastic video, dude!

[@2phonesbabyken]

Bro really pulled a Nick Robinson

[@dweeep03]

Yeah this really is something that Nick would make a video on

[@neolordie]

​@@dweeep03finding an excuse to go to japan too lol

[@vDuzz]

Broooo that has several different meanings 😬

[@fartnutte1724]

I can't believe how fast everyone forgot abt all his sexual harassment allegations ​@@vDuzz

[@Akira-Aerins]

who

[@cagey300]

Your videos are genuinely awesome I really look forward to them. Like I'll put away everything and make sure I have my headphones on. You made a 29-minute video about an emoji incredibly engaging with fantastic editing and camera work like it's clear you put a shit ton of effort into your videos like with the background emojis, interviews, and animations. Props to you and please keep making videos.

[@techkideg]

keep up the quality, really nice progression of story, kept me hooked for the next part I watched the whole thing

[@mananahuja4656]

I waited for you to post on this channel for so long!!! Im so happy

[@mattblundell3082]

Me too omg I saw the notification and was so happy 😊🎉. Thanks David

[@plighting_engineerd]

Amazing video. I can't believe how much research was behind this and all the interviews and context: somehow you talked to the emoji kitchen maker, the owner of emojipedia, and the literal inventor of the emoji... wow.

[@Blaineworld]

sparkle emoji will always mean ✨slay✨ to me

[@iskrassupercoolchannel]

Same

[@KazuraiKoori]

I'm so glad I found your channel! You deserve waaayyy more subscribers! Thanks for pouring so much work into your content!

[@DeviantZeal]

My new fav video of yours David. You made something so banal/everyday really interesting to learn about. Can’t wait for your next deep-dive video!!

[@miz5101]

Would never have imagined Dave's mentioning of travelling to Japan & Niconico were foreshadowing this lol. Seriously Nicovideo's danmaku 弾幕 should be more widely adopted, had so much memories in that hell of a corner of the internet. Great video as always.

[@MicahUhl]

Bro did a video essay, documentary, and traveled the world for one video. This is truly amazing. You gained a sub.

[@justanotherdudebeinadude]

You should be SO much more popular, like at least around 300k subscribers. The editing in this video is great, and the story telling is also great.

[@trueberryless]

WOW, such a high quality editing style. I love it especially when you say "Stable Diffusion"...✨

[@RobertHighwind]

30 minute deep dives into sparkle emojis is ✨exactly✨ why I'm subscribed, lol. Shoutout to that nice little Armenia rep! ❤

[@vipulgoyal483]

love seeing such a specific video about ✨nothing but everything ✨

[@JamesBoxxy]

Interesting watch! 👍 Video premise and thumbnail intrigued me, thought I might learn something, great research here, thanks ✨David✨!! 🙌

[@toxie_]

I aspire to make video essays with specific-yet-intriguing topics and tight editing/production such as yours. Thanks for the great vid!!

[@baryonyx_]

I remember asking Gemini why its logo is a star/sparkle, It didn't give me an exact answer but said it represented innovation, intelligence, and creativity. Also, this video is QUALITY! It's like it doesn't belong on KZbin.

[@xansurnamehere]

I disagree. This is great for watching on KZbin!

[@louzo5175]

ha ha. "creativity"

[@Kroopahatsune]

i can't believe a video of this quality doesn't already have a million views, its amazing insight into something i never really deeply thought about!

[@nathankellogg2640]

In a sea of KZbin content and recommendations I'm not interested in; I'm glad I found this video. It's very well made and was super interesting the whole way through. Thanks for uploading.

[@aidenkt]

dudee i love seeing you on the studio and waveform so i looked your channel up, saw you hadn’t posted in two years, and i thought i’d just subscribe anyway in case one day something drops. ONE. DAY. LATER. YOU DROP A BANGER

[@shahezahmed9960]

A video after 2 years

[@saksham01]

Holy shit it's been 2 years????? Time fucking flies

[@Breadbrowser]

Dang

[@Idrisg]

And it's good

[@teamok1025]

Wowie

[@PlayerGonnaPlay]

Really cool video, was defenetly not expecting to see you go to Japan talk to the actual creator of emojis during it, haha. But funny thing, I'm from Brazil and here that 💠 emoji you kept showing towards the end of the video is curently used to represent pix, which is like PayPal or venmo for you US guys (but is instant and implemented in all banking institutions/apps). So we open our bank app and there it is the 💠 emoji. Because of that, when you showed it and was like "what does that even mean?" I was like "Oh yeah, Pix!" Hahahaha

[@lukasbxy]

Even if there aren't as many videos as I would like, it's still worth waiting every time. Your content is simply fantastic!🎉

[@KalebPeters99]

This was a great video, David! Gorgeously shot and well delivered ✨

[@F0RLORN]

this guy underrated af. Didnt think id be watching a guy talk about ✨for half an hour but i just did

[@frub]

always been fascinated by unicode/emojis and the surrounding topics, thanks for this video!

[@nxby]

its crazy how much effort you put into this video keep it up man i need more of these

[@thebenedit]

This was fascinating. I’ve always wondered why everyone uses sparkles for AI but this was more interesting to just learn the origins of the emoji as a whole. Plus it was shot and edited beautifully!

[@Nerdwriter1]

Such a great video, David!

[@eugenenalpin6058]

Never heard of this channel before, but this is some OUTSTANDING journalism & research, very captivating storytelling as well!

[@aleksandrlukanin]

It’s been a great half a hour, awesome work✨!

[@mjddev]

Absolutely love the production quality. Brilliant.

[@kindofanmol]

Wake up babe, David just dropped a new banger.

[@dutchthenightmonkey3457]

Sparkles was always put around stuff like ✨gaslight, gatekeep, girlboss✨

[@montenegro2006]

I love the graphics. This video is so high quality. Also the topic is absolutely unique, I’ve never seen someone else talk about it. I mean I didn’t even realize myself Google stole this emoji, but it’s so true. Congratulations on the video David, I will keep a close eye to this channel

[@YasahiroD]

You pronounced "mojibake" wrong. It's pronounced more like "moji-bah-keh" (remember this is Japanese, the English sound for "bake" makes no sense) And P.S. this just means "garbled characters", it's nothing to do with emoji. It stems from Japan having multiple incompatible encodings, so any and all text in one encoding would appear garbled on a system which used a different one.

[@Pyro4817]

you’ll never know how, because i eated the emojis

[@sens1tiv838]

This is a 30-minute video about an emoji but it was so much fun to watch. Please keep up the good work, I'm looking forward to your new videos.

[@KittyUZutty]

I've been noticing it for the past year, and I'm so happy you've covered it! Thanks!

[@MitchelLensink]

That 'Sometimes, but SOMETIMES IT'S NOT!' caught me off guard.

[@Piineapple.]

I've been doing research in AI for a small decade, and I was asking myself exactly the same question. Thank you for your relevant analysis ✨

[@Nomadical]

This is the type of cinematography and investigation I would expect from a professional broadcasting organization! This video was so captivating and well written, and all about sparkles. Well done!

[@Liam_]

Dude I was sat here for so goddamn long thinking “I know I recognise this guy from somewhere” but I just couldn’t figure out where from. After a search I finally remembered I’d seen you on podcasts with MKBHD. This video was fantastic, hope to see more like it!

[@lollovec]

I still have them as fireworks.

[@PixelArtPancakes]

GET THIS MAN A NETFLIX SHOW/DOCUMENTARY

[@remyortega3394]

Thank you Mr.Imel for showing up on my reccomended page and telling me about the origins and gentrification of the ✨

[@kevin.malone]

I love how happy he was hearing about how Americans make use of his sparkle emoji, and how a part of his creation was being used creatively in a different culture. He seems like he really cared about his contributions and must have put his heart and soul into it.

[@StevenAkinyemi]

Now that you pointed it out, I'm going to use it in my next product ✨

[@DryIsCool]

Dam this felt like a movie

[@Amonimus]

The amount of effort to answer one question is impressive

[@justadam3186]

Absolutely fabulous production, filming, and editing, man! I just felt the need to point that out

[@MossyDroid]

It's insane to me that this video only has 10k views, the quality is exceptional

[@himanshubalani]

1:45 Love that David joined these people saying AI at the same time😂

[@Deoxys911]

Wow, what an incredibly high quality video! I wasn't expecting anything nearly this impressive when I clicked on this video. Keep up this level of quality and I have no doubt your subscriber count will be in six digits before summer's over!

[@forever_stay6793]

New subscriber here! I only recently started listening to the Waveform podcast, despite having subscribed to MKBHD for a while, and I like David's commentary the most. Glad to find out that you have your own channel too!

[@CalebCarterFilm]

The return of the video essay king!

[@crachor]

28 minutes about an emoji? "You son of a bitch, I'm in" - ✨

[@ygguazoid]

✨I humbly request more videos like this one ✨

[@adriendesentenac]

Great video✨ Glad it was mentioned on Waveform otherwise I would have missed it!