How Airtel is Beating Jio? : Business Strategy case study

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Their Stock prices came crashing down, several giant companies shut down and the telecom space which seemed crowded now seems like a deserted battlefield with only a few players left.
But while all these companies were going bankrupt Airtel was the only company that stood strong all throughout this brutal telecom war and today it is not just surviving but even outperforming Jio in many key areas!
As of Jan 2021, Airtel Added Over 300 Percent More Wireless Subscribers Than Jio. Infact as of Feb 2021, Airtel is the top telecom company in terms of active subscriber market share with a share of 33.7%, while Jio comes in second with a 33.6% share.
Now although the Telecom war has just started, considering the state of other companies like Vodafone and Idea, The question is what is so special about airtel - Jio that they are so far ahead of their competition, what exactly is making them such strong contenders in the telecom space and most importantly, what are the business lessons that we can learn in order to apply to our companies!
This video explores how Airtel is slowly breaking into the Jio ecosystem and outperforming its competitors consistently
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#thinkschool #airtelvsjio #businesscasestudy #jio

[@ThinkSchool]

Dear Think Schoolers, This video is a little complex so I would recommend you to take notes for maximum retention. Also use this special link to Subscribe to money control pro www.moneycontrol.com/promos/pro.php?ThinkSchool&PRO365 Use the exclusive code Thinkschool and get a surprise. This code is valid till 20th August only. Regards Ganeshprasad

[@nikhilpatil1644]

Sir please make a case study video on ONLINE PHARMACY BUSINESS.

[@sudhanshupathak92]

One of the part of eco system from jio money control 😁

[@atharvajoshi5156]

Jio purposely allowed Airtel bro .. Jio gave internet for an year for free Was it be hard for jio to give net for free in pandemic ?

[@darkhawk6398]

bro make video on how flipkart employees are becoming a pillar of indian startup ecosystem

[@piyushkhobragade1191]

Moneycontrol is owned by reliance industries limited

[@kalashsharma4344]

Jio literally brought a revolution from paying for 1 gb per month to 1gb/day with a similar price was literally a revolution

[@Aryan-25.10]

For real tho. Without them many of the students wouldn't have been able to study during COVID lockdown. They drove India to the digital age.

[@rtu531]

All the you tube channels busy criticizing ambani on everything forget that they would hav not been there without jios cheap net

[@kalashsharma4344]

@@rtu531 true

[@arunkris7299]

1 gb per day is the main reason for youtube channel's growth

[@himanisinghchauhan3974]

@@arunkris7299 yes bro but youtubers hmesa mjk bnate h

[@selvaraj3637]

I still thank jio for stepping in destroyed those who charged hefty for data. Else we could have continue paying 499 for 4gb. Like a miracle - airtel is now afford to give us chep internet packs. So, I personally feel they were cheating us in past.

[@Pramuonline]

agree, i remember paying 999 for unlimited calling and 1 GB of data from airtel .....jio showed them the reality

[@somachaudhury2630]

It’s not a feeling it’s a reality … we were being cheated and now they r trying to survive the race

[@thepublisher9805]

🔥🔥

[@ASHLIN98]

That's why i keep saying...chahe jitna ldki ko bulake ad krle ye airtel wale...ye sale chor the, hain aur hmesha rhenge...mana jio is also doing business...but airtel to julm kr rha tha

[@MdJuwel-zo2rc]

Guys this is Legitimately Shocking and *controversial* : kzbin.info/www/bejne/mXTFfWNmndKnY9U

[@mickeyagrawal2001]

When I used to have an airtel connection during 2007-2010, they used to deduct Rs.10 for unnecessary reasons constantly and would return only if complaint was made rigorously. This has made me not go back to Airtel even when their network is much better than Jio in my city. All companies should look towards long term customer retention and not focus on short term gains.

[@v.a.i.s.a.k]

Their sims recently stop working for no reason and they want us to replace the sim. They are charging rs 25 from their store. Or rs 100 if through distributors.

[@mickeyagrawal2001]

@@v.a.i.s.a.kVery unfortunate if they are continuing their previous practices.

[@nettopgeorge1183]

True

[@Kottam_Yallawa]

Don't cry here in comment section, go home to your mama

[@MrRinre]

@@v.a.i.s.a.k are you so broke that you don't have even 25rs?

[@hugonongbri8100]

When I first heard of Jio it was too good to be true....never thought I'd be able to use 2gb/day for such reasonable price. Jio has done a good thing for Indian internet but competition is always needed to get competitive market. Had Jio not been introduced, the likes of Airtel and idea would still be looting general public.

[@arjunnarayanan7063]

Just imagine what would happen to us if Jio was not introduced, we would have spend huge chunks of money for just 1GB during this pandemic days. Netflix, KZbin, Prime & online classes would have been just a dream.

[@chiragshah4909]

Ever heard of WiFi?

[@AbhishekRoy-eh5wz]

@@chiragshah4909 ever heard of unlimited data or 3.3tb data ? Ever heard of pack starting from 399 before jio yes that's what jio impacted in broadband industry .

[@chiragshah4909]

@@AbhishekRoy-eh5wz Bruh! U kiddin me ? Seriously BSNL/railwire had a very good amount of internet for rupees 800-1200 per month All the things he mentioned would have been possible

[@chiragshah4909]

@@AbhishekRoy-eh5wz but nevertheless jio actually has done a lot of impacts kudos man!

[@superior7387]

@@chiragshah4909 yes ive had bad experiences with them but they deserve credit

[@pmt7483]

The biggest reason for the gain in users of Airtel is the advent of dual sim smartphones. It's very rare to see both the sims in a dual sim smartphone belonging to the same company. Insightful video, Thanks!

[@thinketanke7232]

mine is dual sim airtel..i like airtel and vi alot..

[@unknownboy616]

@@thinketanke7232 even I use both

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@GopalaiahVinay]

Well, I agree with this, But airtel has one of the best postpaid plans, been airtel user for almost last decade.

[@pavanshurpali8029]

Ya and for mobiles like OnePlus 5,5t etc people can't use both Jio sims cause it allows data only from 1 sim so the next best alternative is airtel

[@Roaming_India]

Because I am a Airtel subscriber (even when roaming charges was there) from 12 yrs and also using VI and Jio as well..what I feel that I have been to all over india from hills to sea..airtel network average performance is better than other networks...although its region specific..but still its not get that worst in any area compared to other 2

[@timepas24566]

Yaa i feel the same..airtel network on an average is much better than other players...and is more constant when comes to speed

[@papakimbetakim4718]

True

[@sudman96]

Not True. I have travelled to some remote locations of India and where Airtel is missing signal, Jio is there. I saw this in Himachal Pradesh, Odisha etc. Airtel is good if you are using a corporate sim as it gives you signals to almost all locations, but Jio is better.

[@aravind4391]

As an Airtel Customer who didn't give up on them and switch to Jio (frankly because I was well set with Airtel anyway), I can confirm that Airtel really stepped up their game in recognising and retaining their loyal customers and they did it superfast because everyday delayed is a day of lost customers. It was do or die for them and they had to swallow their pride and survive through strategies.

[@darshpatel559]

7:17 "BSNL was intentionally paralysed to not do well!" Very well said!

[@vinaywadhwa99]

Can you explain this please?

[@26BAGY]

@@vinaywadhwa99 modiraj

[@2719901995]

3g Spectrum purchase

[@joyal_thomas]

Shots fired.

[@ChoCoMoCo69]

@@26BAGY lol BSNL start doing Profit After BJP comes in Power. Problm is it's own by Govt. You know govt are slow in Processing 2ndly you have to put money on bsnl from Govt budget. Private don't have to that. Govt Sud sold mist of PSUs if thy want to sustain.

[@aravindhsm1287]

Whatever crap people keep telling about Jio,the internet world for India is always post and pre Jio.Even a govt company like BSNL used to charge about ₹250 for a gb of data with abysmal speed. JIO just gave internet to common people and I am pretty sure that this will be a remarkable milestone in Indian history. Edit:I am not here to whitewash reliance(a lot of people are saying so in the comments),i very well know that they are money looters but they completely changed the internet scene.

[@ArunKumar-eu4sc]

Can't agree more

[@manishsingh4682]

Due to this many people like us showed interest in enterpeneurship

[@statisticssirppn3699]

@@manishsingh4682 true, me too here

[@manishsingh4682]

@@statisticssirppn3699 same bro

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@wolfheart5408]

I still support Jio. If not for them, I would be paying 499 for 2gb data for a month

[@abhishekraj6468]

Airtel provides great network strength in villages, it’s one of the reasons airtel sustained because barely any other cared about rural areas.

[@harshasakshati4283]

True 👍

[@lalboimanlun1230]

I brought an Airtel fir this reason and gave both jio and airtel. But when Jio's network is bad, Airtel's is worse.

[@dhruba0211]

The last point you made on Jio intentionally sharing space with Airtel to avoid creation of a monopoly and consequent regulatory issues makes sense! Great content and presentation man 👍👍👍

[@governorshivashambho5990]

kzbin.info/www/bejne/hoXEq5WHasqfoaM nenu telugu abbai lo chestundi nuvvu enti

[@ebi7857]

No one will regulate Reliance, the Feku govt is funded by them, so there is no chance of that happening.....

[@tanmaypoddar7518]

@@ebi7857 cry more..ambani 80 billion dollar, adani 63 billion dollar..they will rule india in future

[@ebi7857]

@@tanmaypoddar7518 LOL Future....they r the bloody rulers RIGHT NOW.......Look around my friend, every Govt. Companies r on SALE for them to Buy, the other 2 Gujs r just Puppets in their hands........

[@MdJuwel-zo2rc]

Guys this is Legitimately Shocking and *controversial* : kzbin.info/www/bejne/mXTFfWNmndKnY9U

[@avinashbaheti455]

When you realize money control is a part of Reliance Ecosystem. 😂 btw very insightful and knowledgeable video, gonna share to all my friends

[@sidharthapay9284]

R sound errors like prrrroducttta .

[@avinashbaheti455]

@Shelly X Money Control is a part of Network 18 group. N18 is a subsidiary of RIL. 😇

[@DS-Pakaemon]

Not really. It doesn't integrate into any reliance services or product.

[@nirhanh77]

@@babluyadav5200 😂

[@spiceoflife6471]

😂😂🙏🙏even I got confused for a minute, then I saw ur comment 😂😂

[@dineshraja7121]

He has incredible clarity both in his content and speech. He is very well organised. He gives very good value addition to his audience. He is sure to go MASSIVE in the coming time. May God bless him and his team.

[@theanonymous7546]

I was very loyal to Jio, it brought us cheap internet. I have two sim, one is Airtel other Jio. I got network problem with Jio since last 5 years in our area. Complained so many times, but Airtel works wonders. Had to switch. I still have Jio sim, but I don’t do a recharge for it.

[@dheerajvarthi4657]

I'm suprised with your choice of selection over the different subjects in business sectors

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@swapniljadhav5249]

@@reworkindia no

[@aryanraj-jk7by]

B

[@nileshtandel8191]

Airtel is kept alive to avoid Antitrust on Jio in the future… It’s Duopoly Strategy Customer has no choice but to stay in one ecosystem Just like iOS & android!!

[@statisticssirppn3699]

True, what people don't understand is JIO purposely didn't destroy airtel bcoz it would create monopoly of JIO.

[@randomshorts8489]

@@statisticssirppn3699 monopoly in a sector will bring more profits to the company and they can controll the entire sector! Why would someone say no to monopoly ?

[@Ranjith_747]

@@randomshorts8489 you should know about anti trust laws then.

[@Good_Things99]

@@statisticssirppn3699 The concern for Jio is they are out of suprises..they cant go back and give Freebies.again..they have already sold 35% Stake in Jio. They are trying it hard but its not gona happen..Monopoly is not a good thing in any sector.

[@statisticssirppn3699]

@@randomshorts8489 if the government feels like a monopoly is being established by some company. Then anti trust laws come into play. This laws give the government power to break a company into smaller pieces and sell it to other competitors to make market more fair

[@in10minutes79]

I still remember paying Rs29 for 120mb, thank you jio...

[@makk3480]

Here's another example of an ecosystem. From the past few months, I have entered into Think School ecosystem and my focus towards all the other youtube channels have diverted. I don't believe I can skip a new video whenever it pops out. Plus the offers which we subscribers have been super helpful! Well Ganesh i must admit, Mast kaam kartoyes mitra : -)

[@rishabhkumar2062]

JIO ❤️❤️ ...I cant imagine how our lives would be without jio using 255 per gb for a month airtel pack.

[@maheshbhatt8422]

Airtel : "I was a businessman doing business :p"

[@mukhundhnithyananthan299]

No. Airtel is way better than Jio.

[@amitkrmajumdar3633]

@@mukhundhnithyananthan299 would like to be enlightened on how airtel is way better than jio?

[@asmityadav4216]

@@amitkrmajumdar3633 airtel got a much better services. Airtel has good network where ever you go.

[@amitkrmajumdar3633]

@@asmityadav4216 may be true sometimes but does that justify what it and many other prominent network operators were doing extorting money from us where now compared to then we are able to enjoy internet at dirt cheap cost. Intentions misplaced somewhere?

[@mayanxoni]

Being a commerce student, I've never seen such an insightful explanation on ANY topic, EVER!

[@ThinkSchool]

♥️♥️

[@chocoblin5887]

u are probably a very bad student, as i ain't even a commerce student but we debate on such topics many times, with deep insights making up the bulk of convo

[@jai5028]

@Hard Punch vn

[@AshishSharma-wx8wi]

@@chocoblin5887 So didn't your teacher teach you do not criticize anyone if someone truthfully speaking…

[@AshishSharma-wx8wi]

@Hard Punch mannn if u don’t know frogs play an important role for human life cycle, Stop criticise him, at least he have a guts to saying what he faced or maybe weakness… Chill dawg😉

[@ronisayings]

I would like to add one thing. Complete monopoly isn't good in any field. In monopoly as the consumer don't have a second option the service provider could change his charges as per desire

[@saitejaswi3367]

still duo poly is also not good for the consumer.

[@navaneeth1087]

@@saitejaswi3367 there was around 9 companies in telecome industry before, was that good for consumers, loll..

[@saitejaswi3367]

@@navaneeth1087 9 companies, its advantage to customer but not to firms, when its duopoly they play with customers on prices

[@navaneeth1087]

@@saitejaswi3367 rates where higher when we had 9 companies compared to when we have 2 companies.You logic dont work.

[@navaneeth1087]

@@saitejaswi3367 you logic wont work in telecom industry because technology in telecom is getting obsolute faster.A new company can come out of ashes if they invest in the latest telecom techonology aggresively.Jio invested in 4G aggresively when players where moving from 2G to 3G.If you check Elon Musk has applied telecom license in India for his star link project using constellations of mini satellites.Now that would be more cheaper & competitive along with customer friendly that current OFC based tech.

[@CraigG.]

Loyal airtel customer since 2016 and will always be 💕

[@zaynmalik1264]

I am an employee of Airtel.....This casestudy is truely fascinating. I am amazed to see this kind of depth analysis. Airtel is truely aggressive to beat jio in every segment especially in broadband service.I have also got a monthly target to capturing new customers to enroll as a postpaid users. But company is focusing on capture the broadband with DTH combo user so they can retain the customers & upsell the others products. Hats off to your knowledge men....🔥

[@ThinkSchool]

Thanks bro ❤️

[@StoaHQ]

Thanks for these insights, much appreciated. Airtel’s strategies are looking pretty solid from a futuristic perspective.

[@Xoro-rbk]

I and my family have been airtel customers since 2004. From the Mallorca, Spain to Northeast India. I have always had at least one airtel signal bar everytime. When you are travelling abroad, airtel signal helps you with emergency opt messages or any emergency call to your family.

[@ravikanda1]

I just started watching videos today and I got fond of your videos and very well knowledgeable and informative even a person who is not well versed in market can understand the insights of the topics... Thank you very much..

[@anshulsachdeva9981]

"But you know what guys?" is what I wait for while watching every video of you. ✨✨

[@ThinkSchool]

♥️♥️

[@anandrp8456]

😛

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@Vivekkumar-jk2sn]

Same 😉

[@Ashallmusica]

Who need school : just surround yourself with such valuable things like this KZbin channel. It's on you how you chose social media to add value to your needs.

[@firstname5824]

No man... Not right.... Or do one thing try it on your children and then analyze it

[@abimathew673]

@@firstname5824 "try it on your children" your child is not your property to play with his/her life

[@mbsucks101]

Try out James jani.

[@sarujbamray3378]

@@abimathew673 h h

[@prabanjan5749]

Missing wood for trees?? Schools not only for knowledge but socialising accommodating with unknown friends experiences too

[@Anupam8448]

Using Airtel for 16+ years from 2005. It has never disappointed me with their connectivity and customer service, from Islands of Andaman’s to Sand dunes of Jaisalmer, Airtel was everywhere with me while travelling. That’s why I never felt the need to switch to any other providers.🤗

[@ij7957]

The Competition Commission of India will not allow these two companies to merge. The monopoly will be too huge of a burden for consumers. It's not about Jio keeping Airtel afloat as their competitor per se.

[@paiya21]

No matter what, I’ll always be thankful for Jio for making internet cheap for middle class people like me.

[@AbhayKumar-yi9xv]

true , if jio would not have been there then ,still airtel would be selling 3gb data for 700 rs

[@akshaypendyala]

@@AbhayKumar-yi9xv Which people don't realize and bark on Jio

[@spartan5816]

💯

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@edwinrodrigues9747]

Airtel is a chor . Thanks to Jio who made airtel learn a lesson

[@someshjadhwani3845]

I feel that JIO’s ecosystem isn’t really tying in anything. Jio mart isn’t limited to Jio users and hence is just another service , not a part of the entire ecosystem.

[@HemaDarshithChandra]

In future it may give credit points for shopping to Jio users so you prefer jio strore to others

[@MdJuwel-zo2rc]

Guys this is Legitimately Shocking and *controversial* : kzbin.info/www/bejne/mXTFfWNmndKnY9U

[@sudman96]

But JioTV and Jio Fiber are there.

[@sureshnishtala2887]

amazing case study ...made Notes fo each and every thing.....invested in Airtel in 2019 due to its powerful stance even during Jio entrance and that investment is quiet a good one now..... thank you ganesh sir

[@karthikeyanbalasubramaniam598]

I still think Jio brought a great revolution in the intranet service. The place where I live in India , it is 60 kilometer away from Chennai. I tried thru Airtel several times, but every occasion they were saying still the facility didn’t come to my place. Whereas , a couple of years ago, I bought Jio wireless router and subscribe data plan 3 gb one day. Which was phenomenal ! Whenever I come to India after Jio,connection, i felt like I was connected to the world. Also, it has been helping me to work from my native to US office during my travel in India. All these happened by Jio. Airtel might be good in other places, but not in my place.

[@Nitheeshbhatk]

Reliance owned money control telling users to invest in Airtel than Reliance. Ambani be like: Saanp ko pal raha tha mai

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@simulationbycode]

😂😂

[@hikaru6709]

😂😂😂

[@rl1900]

He didn't say invest in airtel stocks.. Its rather a win where Ambani is making money even out of its Competitors success

[@shailesh18211]

Watch the last 50 seconds where he clearly points out baap kaun hain...the title of the video is misleading, well done thinkschool team

[@Nehas06]

We are fortunate to have a youtuber like you your content is so precious. I can't stop myself from embracing the efforts and appreciating your work 🔥🥳🥳keep going Stay focused and keep on moving until you reach the top....💜⚡❣️

[@ThinkSchool]

Means the world to me Neha :)

[@Nehas06]

@@ThinkSchool ❤️

[@175gavitabhirajyashwant3]

Ladki ka chakar babu bhaiya............😆😆😆😆 Nice way to impress 👌👌👌👌👌

[@omwadekar8639]

@@ThinkSchool mujhe toh kabhi reply nai diya bhai 😂😭

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@kajalgiri1870]

Anyone up here for their assignments?

[@suchatapanda6767]

Me

[@ravianantharamaiah7567]

Great insights as usual. Brilliant job! Thanks for sharing.

[@darshanmh4147]

Without jio we can't imagine price of 4G data of Airtel... Heartily thankful to Jio 💓

[@cbicommentbureauofinternet5290]

That's why we don't want monopoly

[@nochance3914]

10 rs per sms.

[@gautommalakar8332]

True

[@requiem.5016]

This is why capitalism is best, I hear so many people saying communism is the best way for society lmao

[@nochance3914]

@@requiem.5016 We are now evolved into society where no single method will work. Joe scott youtuber has talked deeply into it. Country which gives full power to capitalism and dreams and also providing helping hand to those who are struggling in meeting daily important needs(food,shelter,opportunity) is the only way to live in 21st century and beyond. Its our fortune that today's India is using 21st century approach. Country can only progress when maximum people in it are happy.

[@sameerpk4624]

This video sort of gave me an added confidence that that strategy what we are adopting for our brand is absolutely right. Airtel's willingess to lose 4.8 crores to focus on loyal & focused customers.

[@harshityadav0]

I was and am one of the loyal customers, had Airtel with VI for a long time, but this month I had to port Vi to jio because they ended 49 packs...

[@sakshamtayade22]

Not to be discouraging here, but Airtel could 'afford' to lose customers because of it being already a giant company.

[@harshityadav0]

@@sakshamtayade22 yeah , they allegedly hiked the plans from 49 to 79&129 because they didn't want low quality Chinese keypad phones operating on Airtel SIM, because they affect the overall network quality in the area.

[@navinagarwal8880]

Whats your brand name

[@hanishsingla92]

The only reason why Jio couldn't impact Airtel is, that Jio is tired. I tried to reach them for Broadband but never got a response. Had Jio been willing to reach customers or had they set up a customer care, Airtel wouldn't be seen even in dust. Maybe, they themselves decided to not exhaust their resources in an already monopolized market

[@nipunnv]

Vi would be another great case study topic for you to make a video on, if you haven't done already. You can address questions like: 1. Why its struggling despite merger of vodafone and idea 2. How the government's 36% stake could impact the company - will it be the perfect turnaround strategy or not? 3. If not, then what would be a good turnaround strategy for it to soar and compete effectively with jio and airtel, or even overtake them?

[@ipsb]

Bharti: Chilla Chilla kr sabko scheme bata de 😂😂😂😂

[@Piyush365]

Amazon is also one such ecosystem. Amazon shopping, prime video, prime music, Amazon pay, bill payments, food delivery along with many others.

[@harshwardhansaklecha2236]

The name thinkschool is very appropriate, bcos you not only give is interesting case studies to learn from, but you also leave us with questions as food for thought like "was BSNL purposefully paralyzed?" Really enjoy all your videos

[@mcprasanth76]

Its genetically paralyzed. Bound to fail. My customer experience for last 30 years

[@parasavvy]

This video is amazing, I am building digital products(mobile apps and mostly small games), I can now think of how I can onboard new users to other products that is a cash cow for me. Thank you so much, you don't know but you helped me.

[@harshvardhanamle1641]

I am a startup entrepreneur myself, recently raised seed round, i am so glad that we have ended up building same sort strategy, integrated product services ecosystem. Amazing video mate.

[@MrSbkbalaji]

Hi bro I am also running a startup currently with a core team of 3 members would want to seek your guidance and support .

[@KejriwalBhakt]

I have been saying this and I will reiterate that what Ambani did is something very peculiar in Indian History and no businessman will ever achieve the milestones that he has through Jio. With Jio the ripple effect has given rise to many startups and few of them turning to unicorns so don't just see Jio in isolation.

[@reworkindia]

Use 80/20 Principle To get RICH kzbin.info/www/bejne/eZ2ZhIuclJ6nfpY Possible or Not ?

[@adityarajsubham721]

It's truly inspiring greatness. Keep it going with more knowledge add ons with current happenings

[@chandreshsharma5077]

That was very insightful. I always thought about why these companies are making these products more and more and very fast but now I understood that it's a race to build a mega ecosystem faster.

[@bfbrahul]

Absolutely true, Jio is really building great and large ecosystem which will touch millions of Indians daily life & eventually Jio will be more profitable

[@reworkindia]

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[@MrSingh369]

VI is also giving awesome services in internet speed, data rollover, other subscriptions at low cost but still barely surviving. The point is that it doesn't have the level of ecosystem which other rivals provide. Now I get the answer of why.

[@MrSingh369]

@Neeraj Poonia it sometime gives me around 4MB/s and normally 1 to 1.5 MB/s is guaranteed in my area for sure. VI is the only reason why my lockdown periods went good saving me to get a broadband connection for studying and others. I also used to have JIO before that time.

[@PatelKunal111]

You consider this fast? I never saw my Airtel 4G speed going below 75mbps. I’m using it since 2 years.

[@sach_760]

@@PatelKunal111 I think you are confusing between the two. 75 mbps is not what you think. It's not 75 megabytes per second. It's 75 megabits per second.

[@MrSingh369]

@@PatelKunal111 you are killing me 😢 May I know which city you live in? Edit - 4MB/s -> 32 mbps is very well sufficient for anything I do.

[@PatelKunal111]

@@MrSingh369 I live in Surat

[@irate08]

10:50 It's absolutely true as we have 7 devices and everyone has a Jio sim but thenalso we decided get a Airtel Xstream as all those benefits shown in this video and now we'll be having only 2 active rechargeable sims and those will be of my parents as they have to be out for work rest Me and my family supported a lot to Jio thenalso Airtel gave a better option that it almost dominated Jio 🤯 but we are happy 😊 as we are customers and feels good which benefits us more

[@choudharysahabmusic3513]

Without JIO people in India would suffers lot by paying ₹350/GB or maybe more till now. Thanks JIO for increasing the presence of Indian people on internet.🇮🇳❤️JIO

[@akshayram5057]

your content selection is always beyond the expectation. completely different from the rest of the channels

[@ThinkSchool]

Thanks bro :)

[@kalashbansal3732]

Rest whoo ...??😁

[@draweasyawithdada782]

@@kalashbansal3732 there are lot of start up case study channels now

[@reworkindia]

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[@lohithpaladugu6456]

@@draweasyawithdada782 can u suggest a few good ones

[@abhishekrajguru2111]

I have used both airtel and jio but one of the main reasons I've still held on to Airtel since 2009 is because of the service quality- it has never disappointed me.

[@bsaishyam91]

Same here.. I'm using airtel since 2007 I guess..I use to pay heavy amount for postpaid at that time..since jio came these family plans were introduced and got cheaper for postpaid..but airtel never compromised in giving customer service..like the net speed never decreased.. everyone who are using jio use to say we are not getting the signal from airtel in the home so we are switching to jio..but I never faced anything like that..I have used airtel in those places also only the reason for that was net speed was reduced not the signal.. airtel was the best from these telecom operators.. airtel will never disappoint any regular user..

[@abhishekrajguru2111]

@@bsaishyam91 exactly. Jio started with a bang and then the speed got compromised after a few months. One thing I'm grateful to jio for is the price reduction it has brought in telecom services but airtel is arguably the best quality telecom service we have in India currently

[@dineshladane8055]

Airtel Network speed is truely unbeatable on GROUND

[@us2beckons]

awesome analysis! I have never been an airtel customer. The reason could be my bias against it since 10-12yrs ago when it used to loot the public with hefty cost. I still have a presumption that airtel finds some or the other way to charge the customer more. I have found only 2 players in the Indian telecom market that have actually done something revolutionary in the interest of the customers - first being Tata Docomo that brought in the 1p/s charging system, previously the pulse used to in minutes. And then Jio entered like a Tsunami and created history. I wish Tata had survived - it could have built the ecosystem, probably. I am a big fan of the brand Tata.

[@StoaHQ]

Pretty interesting topic Ganesh. With every telecom company falling, it was important for people to know what Airtel is doing right/better to compete with Jio. The way Jio penetrated the market will remain an example for business strategists for generations to come.

[@Boss-io7zb]

Let's take a moment to appreciate the Jio and Mr Ambani for providing us cheap internet. The reason why every other company brought down their prices too.

[@gabbarzing6478]

Absolutely true

[@eobardparker6841]

Can we just take time and appreciate the surprising fact that BSNL still exists

[@natekarameyramdas465]

:XXXXXX

[@PushkarJha07]

lol It's a govt company, it will never shut down. govt is funding it even in their losses

[@sushantdeshmukh4854]

I'm using bsnl sim still 😅

[@digiproai]

It's a Government drama|

[@ss87344]

Government company he bhai kon puchne vala he unko

[@vaibhav14476]

Myself & 80% of my friends, relatives use jio SIM but we never use any jio service or jio app, jio cloud or Netflix etc. Large chunk of customers has nothing to to do with so called eco system. They just want a SIM card which has good range and good internet speed. People having lot of time needs this eco system products for timepass.

[@anjalikukreti1589]

I loved the concept of ecosystem. It helps me understand the things much better. It's like tapping into the psyche of consumer and leveraging it. COOL!! Thankyou :)

[@eashwari4307]

It's ironic that you've used Money control to research the content for this video (Money control is owned by Reliance)

[@anshajshukla2888]

LOL

[@abhijitdasmajumder1380]

this is how reliance broke into his ecosystem and now into ours.

[@Indiantr102]

What bullshit man,😆 it belongs to network18

[@wickednerd7645]

Reliance owns NEWS18

[@Indiantr102]

@@wickednerd7645 airtel owns reliance🤣

[@vinodcs80]

What a great presentation bro. very insightful on market strategies and long term vision

[@AyushKumar-lp2rt]

Great video......... Some great insights into the business world........... Most important the facts were well researched.😊😊

[@sanjeetsinha880]

The way you explain things is such a delight. Being so crisp, clear and yet not fading away the important pointers is far fetched for people like us. Keep up the great work! You are a true teacher in all aspects..

[@authenticodishawildlife]

But huge respect to jio for the tight slap it gave to all its competition Otherwise, god knows where we would have in standing without jio revolution I may never have been able to watch you, and it might have taken you 2X timee to reach 500k subs 🤪🤗🥳🙏

[@puneethsundar7047]

Wonderful content. Always keeps me glued on to the channel.

[@PayMasterApp]

Great case study again! Thank you!

[@lakshyasingh8361]

What a smart guy he is!! Explaining ecosystem marketing strategy and using the same strategy to sale his sponsor products...Buy my sponsor's product at much cheaper rate (or atleast you feel prise is cheaper) and you will get certain exciting prizes and then you will bound to take all your financial/investment decisions based on its articles nd will get trapped into its ecosystem forever ;---)

[@user-pz3hy7jo7i]

It's great sell ever by jio

[@PotatoBoi69]

HATER SPOTTED :) Joined KZbin to just make this comment. LMAO.

[@pranshu2op]

@@PotatoBoi69 wtf 🤣

[@PotatoBoi69]

Check the account. When It's made

[@reworkindia]

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[@itzzcaybee]

I love the way how Airtel manages to survive and make profit easily without any hastle Like when we used to pay for 2 gb per month And jio brought revolution Airtel understood the competition And fought wisely and that's how I like the way it tackles with problems

[@itsourlife]

Yes I have never used JIO even when it was free. Hutch from 2002 to 2016 then Airtel till date. Never felt missing anything but JIO's entry made my bills cheaper.

[@itzzcaybee]

@@itsourlife same here bro Me did the same 🤗

[@hubbs2020]

Very knowledgable and great presentation. You tied me to my seat in this whole video. Very interesting liners shared from big giants and how you survive the market? I personally feel BSNL should've been a strong pillar by receivng Govt support. Pity that telecom.

[@vamsikkrishna]

You have great case studies than others. Keep educating us....thanks.

[@tirthpatel4624]

If Ambani never made Jio, we will still been counting mbs at the end of day....

[@reworkindia]

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[@mrindian8198]

Now we count GBs at the end of day 😁😁

[@tirthpatel4624]

@@mrindian8198 That is 1024x better...🤣 nd if u consider month its 1024*30x better 😂

[@curiouso_o8549]

Yes bro 😅

[@harshbhagchandani77]

More than Lessons from the Case Study, I wait for the lessons which one can learn while watching your video regarding how to beautifully present your content with generating so much interest. Without any Doubt, Think School has made an ecosystem in which we are and can never leave 😉. So called Monopoly 🤭. Keep up the good work.

[@YuvrajSingh-rs9fd]

i live in the outskirt of a small city, only broadband option i had, BSNL, ateast they were able to provide me and probably even saved my job, Jio, airtek not even close.

[@ChadBrahh]

Thank you for sharing such educational videos, ground level real world education, no theory bs 🔥🔥

[@ariadnegmusdaedaloximo708]

Some drawbacks of Airtel : No OTP without recharge (imagine during an emergency). No free tv channels or content like Jiotv or Jiocinemas.

[@TheSuperstarstudents]

Airtel Xstream is not that bad but Airtel still has a speed advantage(both broadband and 4g) and service quality is just miles better.

[@ariadnegmusdaedaloximo708]

@@TheSuperstarstudents To be clear, I'm not talking about the paid set top box, whether Jio Fibre or Airtel Xtream. I'm talking about free access to channels & content via Jio apps, just based on owning a Jio sim, even if you didn't currently recharge. Jio cinemas also gives you access to some content from Amazon Prime/Netflix, etc for a limited time from time to time. But this is not exactly a concern of mine, as I don't use it very often personally anyway. My concern is the issue with OTP. And I think it's a tad bit extreme (pun intended). Also, the service/network depends on the area/location. I've seen areas where Airtel is extremely poor & Jio is better, & I've seen vice-versa. I've also seen places where both have poor service, & instead telecoms like BSNL, Dolphin, etc have outperformed them. Again, this is assuming about the sim network, as opposed to their Broadband/Fibre Cable WiFi.

[@samarthkulkarni2396]

@@ariadnegmusdaedaloximo708 Dosent matter anyone is using VI or Airtel they need to thank jio every time they use interne coz only because of jio we are able to access internet at this ease

[@loveu7515]

And you don't get signal in middle of the city

[@LoRd-WiZarD]

@@ariadnegmusdaedaloximo708 No free free airtel x streem Is totally free 🆓

[@neelamkuma5950]

I am a pure airtel customer. When everyone around me was getting a jio connection because of the free offer, I stand with airtel.

[@maxskc]

Same here 💪

[@zenkai6266]

Same.

[@zapvamsi8045]

First of all no offence. Why do you think that the people go for free offer only ? may be they just want to value for their money and jio provides that, what would have been India's situation with out jio ? I'm damn sure we wouldn't have been where we are right now with out jio. It made airtel,idea,vodafone not only these jio taught the lesson to every telecom company that wanted to rob the people's money

[@Rajatchauhan.]

@@zapvamsi8045 couldn't agree more

[@mangshu21]

chortel sucks.. jio is no saint.. but chortel sucks

[@adityajadhav7795]

Great analysis, look forward to more videos.

[@aakashm9088]

Great Video & Case study.Introduction of JIO was indeed revolutionary & much needed which lead the existing telecom leaders consider reevaluating their traffic prices & the focus shifted to retaining the customer. At least this competition made world of internet accessible & affordable to all. Just imagine if this price restructuring was not done, we would have been paying heavily on internet during the pandemic.

[@honor_ed5875]

"Mark my words" Dude. I have no, or very little, idea why you have such less subscribers. Your content, delivery, presentation, expression, everything is very good. It is way far ahead than most Indian channels on similar subject matter. And, yes 'mark my words' that with the evolution in learning of Indians, as well as, for Indian companies, your channel is going to skyrocket BIG TIME. In short, amazing content bud, beautifully explained, pretty deep. Kudos.

[@AtulKumar-mb7nh]

Bcz he is stuck in apple's ecosystem. 😂

[@rajendraprasadkar4158]

697K is not less. For this level kind of information, one needs some knowledge and interest. But this subscriber base is solid for long run.

[@deepakmansingka8587]

Totally agree! Superb clarity and content.

[@karthickganesan6518]

I loved your vocal variety much more than having clearly understood the variety of strategies Airtel used to hold ground during the Jio wave. Kudos & +1.

[@tushaar9027]

Hi Think School, great video , at the end you mentioned monopoly problems . What are those ? Can you make a video on that too

[@jomonjohnson9854]

Mind-blowing 👌🔥.I used to suspect why jio is offering so much of freebies!!And both jio ,airtel pushing clubbing of services.Well done 🤝👏

[@mohan72639]

I am becoming addicted to your content day by day...You are completely out of box. I love your topic selection, delivery, voice, graphics, editing and what not.... You are a gem...keep it up.

[@ThinkSchool]

Means alot Mohan ♥️ Keep growing

[@reworkindia]

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[@_RishabhPatel]

Man your topic, research and content makes you stand out from others👍💯

[@reworkindia]

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[@plabonbose3531]

Its also true that the way KZbinrs link videos one after the other at the end is equivalent to a Business ecosystem btw, want more of such content❤

[@nachiketasharma5791]

Great knowledge man!!! Hats off👏👏👏

[@dipanshumutreja2323]

Stunning piece ayet again. Loved the breakdown :) Mr Mittal doing a great job keeping the ship afloat!

[@AryanSinghFilms]

You should start podcasts on Spotify

[@tharunannoju4719]

Yes

[@deepm5919]

Superb bro, amazingly explained!

[@CACJSA]

Very good analysis on Airtel and Jio . It is very clear that Jio is just allowing Airtel to survive in this eco system ,as you have commented . Look forward for more such videos

[@Adarsh-ox3dt]

Jio business is not only in telecom services, while it's model is similar to Amazon (diversified), while Airtel major business is telecom or IoT.

[@reworkindia]

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[@eobardparker6841]

@jane mores whatever kid

[@koibatnahi4683]

Your Questions in the end are brilliant: Whether Reliance is deliberately allowing Airtel to win? I doubt that. Reliance is inherently monopolistic. Developing simple strategies like putting the customer experience first and serving the customer well, responding to customer requests earnestly go a long way. Most of the Airtel users would confirm that.

[@projectcubit1494]

They could be allowing them to win, so that all criticism won't be directed at them, and keep them protected from antitrust watchdogs.

[@reninraju6806]

Wonderful content and videos Ganesh !!

[@harshit-agrawal]

Honestly, it was a damn Amazing video!!! Hats off, and thank you for the ton of information 💯🔥

[@vinitfernandes6295]

Airtel as mentioned is just confined to telecom however Jio on the other hand has a very diversified strategy. Airtel will shoot up some and gain the monopoly coin, but Jio will be there hovering right besides it to see that the monopoly of the market is he alone.

[@reworkindia]

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