How Apple Stole "AI" From Everyone Else

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Apple Intelligence just stole AI from everyone else. It's not genmoji or the new image generation or the new siri that make the difference, but Apple genius approach to AI, which is not to build an AI?
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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.
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The visuals or audio herein may not be utilised to train a machine learning algorithm of any kind without express permission of the Copyright holder (Enrico Tartarotti)
p.s. If you made it all the way here, you are in the cool people gang 🖖🏻 let me know by typing "I'm cool" in the comments
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[@enricotartarotti]

🚀 Take control of your schedule and boost your productivity with time-blocking! Try Akiflow today: bit.ly/enrico-free-trial

[@vamnus]

<a href="#" class="seekto" data-time="77">1:17</a> thought there was a fly on my screen😭

[@kusumabhat6609]

Same 😂

[@GKCanton]

It wasn't on your screen, silly! It was on MY screen.

[@Triyanox]

wtf I was about to comment that 🤣

[@MrPecksniff]

I think it’s his new Easter egg thing. Noticed it in a previous video.

[@mattc3370]

The flyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy, you got me.

[@kqlmqr]

Hold on... What's with the fly 😂😂

[@Iam_inevitabIe]

Comments bait

[@DamyanTanev]

I do not think that this kind of integration is a world first isnt galaxy AI and all the google AI on the pixel basically the same?

[@KevinJDildonik]

Android had something 5 years ago that Apple claims to have invented? Welcome to every single Apple press conference.

[@varunv.p.7180]

Yea right? Why is this guy claiming it's something revolutionary?

[@s3rit661]

>Is not to build an AI >Uses OpenAI APIs

[@comrade_rahul_1]

Do you know for a fact that they are using an SLM locally and an LLM on PCC? or are you just saying something for the sake of saying it?

[@s3rit661]

@@comrade_rahul_1 Documentation

[@Rammyrich]

No, they actually build their own models with amazing training data. The OpenAI integration is only if you want it, they have on-device processing with their own models for new phones that support it.

[@laughingalien]

@@Rammyrich Brilliant move on their part.

[@mrgift8479]

Those apple tats on the thumbnail are sick man..... Guess it was Steve's job...

[@annatheglitteryunicorn]

You present it like everyone in the world is using apple. And out of those apple users everyone is a devoted siri user. I don’t think either of these assumption is true. Apple has ~20% market share and as an apple user I can tell you that I refuse to use siri (or any voice assistant for that matter). i don’t doubt apple did everything to lock their users into the ecosystem even more, but I wouldn’t call that genius….

[@theoneafterthelast]

That's pretty genius. Just because you're not apart of that group doesn't mean that it wasn't a great business move. I dislike Apple and I can recognize that.

[@laughingalien]

Apple's locking in also gives them more control which is why their M series chips are so good. So good, in fact, that the entire chip industry noticed; and we'll all benefit from better chip designs. Also, imagine being Micro$oft and learning that after billions of dollars of investment in helping OpenAI's development - Apple comes along and gets access for free. No energy hungry data centers to worry about. Run local SLM with a constrained corpus (on a great chip set) or farm it off to somebody else "with a prompt".

[@qupufu]

AI feels like something nobody is using while every company uses it for marketing and replacing jobs

[@Fantander1]

I use ChatGPT sometimes

[@Vitrated]

alot of people are using AI. because google search literally pulls up advertisements, AI chatbots can help answer quick questions pretty fast and in a way thats comprehensible. you just got to becareful which AI chatbot you use because some them might have old data from 2022-2023 to source from

[@RobSpiv]

There is a more subtle strategic move that Apple mentioned quietly. They plan on using their "private cloud compute" to run LLM or other large processing tasks in the data center. Sure, they are buying capacity from Google, Amazon, and others and using their own slimmed down virtual machines to provide (or attempt to provide) full secure, encrypted end-to-end data transmission that is isolated from the host computers/data centers. But the even more subtle statement was they are going to use their own Apple Silicon in the servers hosting the virtual machines. This means Apple, in the long-run, is planning to develop their own custom silicon optimized for data center AI operations and not rely on Nvidia. This has very significant long term issues for investors and the stock market and means that Apple joins the select few of Nvidia and Google (with the tensor processors) and perhaps just a few others, as taking the AI competition to custom silicon. Everyone else has to buy their cloud processing and silicon. So Apple is positioning in the long-run to use custom silicon to dominate the AI business in the same way custom Apple processors allowed the iPhone, iPad and now Macs to lap the competition in hardware design?

[@pinochioo5678]

you should become a politician dude; answering questions without answering

[@weiSane]

Lmfao accurate 😂

[@Spectrumix]

i was checking the comments if anyone else felt, like this whole video was a waste of time. like i actually thought i was going to be informed..my mistake. first and last time i watch this dude. 😅

[@gabrielgon3408]

Meeeh, don't think so. As they don't have their own language model, they use other's with a lot of control over it, and that's it. They're not stealing nor winning the ai game. They're playing catch up the way they hate: they were forced to show something ai related instead of cooking something "better", even if took them years to do.

[@themichaelehrich]

I don't think they actually stole it. Yes it was a smart move but as you pointed out they have cultivated a very bad relationship with 3rd parties. I believe the era of closed systems has come to an end and apple did not realize that yet. To combine AI with actual meaningful use cases makes sense and this is why I believe that is something good. Still they control everything and want to be the gatekeeper as usual. Open Systems will win over that. People should get control about their data and companies that understand and implement that will win this battle.

[@ChiefBridgeFuser]

So Apple heard you when you said that ChatGPT was the new command line interface?

[@MrPecksniff]

Oh that thumbnail. Superb stuff.

[@adyanknx]

Why is there a fly at <a href="#" class="seekto" data-time="80">1:20</a>

[@blackstone12]

I noticed it too

[@microfx]

it got attracted from the light

[@JonathanCoates89]

neural network integration

[@sparkles_coya]

so you comment

[@bowizthejoblessgwiji3128]

Was busy swatting it off my screen, wondering how it phased through into the vid😅😅

[@tobazio19]

your most personal things: - you messages - your emails - YOUR NEWS best frecciatina ever. Very well placed. ♥

[@Xenu321]

Bro integrating Open Ai into Siri is actually a very low-hanging fruit and pretty lazy, honestly.

[@mzr9710]

its not powering siri, its for more complicated queires, if you wanted a model from apple thats comparable in general knowledge queries to current chat gpt you would have to wait like a decade for that

[@Vitrated]

@@mzr9710thats not true, apple is pouring a lot money into AI research and its very possible for them to partner up with openAI is some areas. even if they dont, creating a better LLM will be very easy for apple to upgrade siri with

[@bruxi78230]

@xenu321 ----- Actually what they did in AI is very ingenious and more difficult to implement. They implemented Siri on device for the overwhelming majority of Siri queries. Siri is by far the most heavily used assistant and Apple knows which queries are the important ones. Second they built on device expertise in how to use all Apple devices. This is the same data that their telephone tech support people use. These two items are done with small language models. For larger language models they built Private Cloud Compute running on Apple silicon. These will answer queries securely for items requiring larger language models. Since they run on Apple Silicon in Apple data centers which are powered by renewable energy produced by Apple. The two major pain points for companies implementing AI are the extremely high cost of electricity on the public network and the massively expensive servers built by Nvidia. For the majority of queries Apple are avoiding these heavy expenses which will allow them to be more aggressive in the rollout of AI without charging folks a premium.

[@cyanide227]

Ditch Apple already. 7 years without. Awesome feeling of freedom.

[@Vitrated]

i have apple and i agree androids are far superior in almost every way. though i will say apple has a much cleaner user interface and aesthetic compared to android phones imo

[@d33zknots88]

Main reason why i cant let it go and use android as a secondary ​@Vitrated

[@lexa7250]

This has nth to do with u or ur preferences 😂

[@tjoifilmworks]

that explain why microsoft "copilot" try to penetrate windows user with taskbar apps, and connect with other ai model (song, image generator, etc)

[@InfiniteWithout]

Apple ai is a step in the right direction of how ai should be made

[@producedbypodcast]

He's back! Excited for more content 🔥

[@EasyA_app]

Next-level editing, Enrico! Cracking vid! 🎉

[@BrayMo09]

i’m not sure if you read your comments but im wondering what audio recording software do you use? i have the same mic as you but i can’t quite get the same quality sound?

[@BrianHill]

A big question is which way the money goes. Google pays Apple (billions per year) to be the default search engine. Will the money go the other way for ChatGPT? Or is there some incentive for OpenAI to pay Apple? I guess we'll know when the fall quarter financial statements come out in January.

[@koolsush]

Open AI’s intent is an automatic addition of billion+ users. The data that those users will generate will invaluable. As Apple mentioned, the moment a query goes out to chat GPT, it escapes the secure net. It’s a win-win for both, at least till the time Apple launches its own LLM

[@Pandor18]

I know this is pretty centric but iphones are still less than a third of the market so it sounds weird to me how "most people will interact with AI for Siri" is just not so clear/obvious/real

[@Khalil-zq2vf]

<a href="#" class="seekto" data-time="77">1:17</a> BRO FUCK THAT I was literally about to slam my freaking screen 😭😭

[@Snek_001]

<a href="#" class="seekto" data-time="73">1:13</a> Really thought that there was a giant fly on my monitor 🤣🤣

[@mrfelface]

one thing I don't think you mentioned that is also a cool point about apple's design. There has been alot of anger about how all the training data is collected and how all interactions with it are used to train it. Apple specifically making you choose to send data to chatGPT everytime and using this 'private cloud' seems to create a much privacy and user focused way of being able to use some of these features.

[@soutarm]

Apple marketing wants you to believe they stole AI

[@sarayel]

and in fact their users data was stolen from them

[@davids7009]

I wouldn't count out Google just yet. They've been quietly integrating AI into the Android OS over the last year or so and a lot of it runs completely on device using smaller models. Also Android is still the largest mobile OS worldwide.

[@groovejunky2549]

Clickbait title. He clarifies at the very end of the video that Apple didn't steal AI - it stole access (really it's just preserving access from its own user base). Precision of language is important. This trend of saying something false in order to sucker in views and then correcting it towards the end is disgusting.

[@Spoonfed78]

"Innovation" is just renaming the exisiting. AI how Apple Intelligence, API is now App Intent, Private Compute.....is now errrr still Private Compute and so on. Marketing Company tumps Tech Companies 🤷‍♂️

[@udobenliedivana]

There’s so much missing information in this video it’s unbelievable. AI will continue to expand to other areas of the OSs. Plus look at Xcode and Swift. And more importantly at automatic code completion and Swift Assist.

[@karunanidhinirajkamal6379]

The reason why Apple could not do anything for a while is because of their stupid cost cutting with RAM in their phones and ipads .. and even more stupid things like saying 3GB = 6GB ram in IOS. I work on developing these models and the main bottleneck is memory and memory bandwidth. They apparently tried using the flash storage as a swap but still heavily bottlenecked by memory for any good model to run in a good timeframe (also it eats up your free storage while most iphone users struggle with it too). It is a shame that their trillion transistor bionic chips from years ago are more than capable of running these models comfortably but they cannot as they are severely bottlenecked by RAM. Had they provided more RAM in their mobile devices, had they not made these petty cost cutting in RAM and storage in these premium phones - it would have been a matter of just a software update. Now they pay for it through unnecessary workarounds , R&D and delays due to this unnecessary problem while GPUs from years ago are running usable LLMs like a piece of cake.

[@BigyetiTechnologies]

I see a lot of these videos - "xyz has the new killer AI", and they never have. Ever.

[@reatcas]

I don't like how apple is Implementing that colorful glow is just horrible.

[@kakaeriko]

AI from the rest of us

[@AncTreat5358]

I really like your presentations and topics you bring up. With this video, I'm glad you are not being so Google-centric to appeal also to Apple ecosystem folks.

[@fredrickbambino]

<a href="#" class="seekto" data-time="276">4:36</a> True unless you realize it’s only available on the newest models and your average joe doesn’t buy a new iPhone every single year.

[@GlenSify]

That fly freaked me out for a moment

[@TheBlackManMythLegend]

basically ai is open source and a commodity its like electricity . just produce it where it is cheaper where the energy is quote free quote and sell it to apple or microsoft. ai was already a commodity before apple create that interface and default biais. where you ahve the device . .you are the entry door. like facebook is not happy about the new regulations that limit their ads system to suck on all the tracking informations....

[@Tonib760]

that random fly made me pass the video to chase it away... 🤪

[@k.vn.k]

Saying spatial computing and VR are the same is like saying sea and fish are the same thing: both related to water 😂😂😂

[@tammesikkema5322]

I am not convinced.

[@vaibhavsharma3535]

<a href="#" class="seekto" data-time="436">7:16</a> nice pun xD

[@bldcaveman2001]

So like a Pixel?

[@JohnnyWalkerKat]

I lost <a href="#" class="seekto" data-time="273">4:33</a> minutes of my time and the videos had 6 minutes more.

[@zenobikraweznick]

<a href="#" class="seekto" data-time="77">1:17</a> holy shit for a moment I thought a fly landed on my 65" screen , whew!

[@sean.maloney]

Intentionally using the word ‘stolen’ is clickbait and intentionally inflammatory. Unsubbed.

[@Iam_inevitabIe]

Did you actually think artificial intelligence was stolen was a tech company 😂😂. Ever heard of metaphor nga

[@derekprospero]

And you just intentionally used the word intentionally twice in one intentionally pedantic sentence.

[@thatbulldog]

Bro thinks one unsub is gonna break this chanel💀💀💀💀💀💀💀💀💀💀💀🥜🥜

[@edwinschaap5532]

Machine Intelligente will be called artificial as long as we are in the alchemy era of Machine Intelligence. 😉

[@pushkarbankar]

y was there a bug on GPT-4o (<a href="#" class="seekto" data-time="76">1:16</a>) is it a metaphor to something?

[@Iam_inevitabIe]

Does it matter

[@michaelcorcoran8768]

Has this guy ever not used genius to describe anything apple does?

[@patricktobich173]

Bruh it never sounded like Scarlett Johansson , never understood why that was a scandal

[@DreamDesignDraw]

I’m new here. And i can’t believe some of your viewers complaining about you using the word ‘stolen’ lol. Do they not understand what figure of speech means?? 🤦

[@blackstone12]

They never stole Ai 💀

[@microfx]

AI = Apple Intelligence!

[@guymontag2948]

So, they're making Copilot.

[@derekprospero]

“‘…great artists steal” - Steve Jobs, quoting a fake Picasso quote

[@mJlReplicanT001]

Sorry - me again . <a href="#" class="seekto" data-time="165">2:45</a> this isn’t real yeah?!? WTF 😂

[@108u9]

The choice matters insofar that partnering with OpenAI is an icky choice. What Apple has that many of these companies in the AI race on the hardware or software side is good faith. They know it and it’s why in the keynote there was a lot of emphasis that Apple is proactively making the implementation more secure and private (per their claims). The companies like the factories manufacturing for the fast fashion are in it for the money. It’s just to make a quick buck any way they can. Nothing is more emblematic of this than Altman taking OpenAI from its nonprofit foundations to a for profit venture. These people in the AI race will steal, “move fast and break things” (yeah things they don’t own, never paid for so they don’t gaf) if it makes them a buck fast. But what’s the rush? Why is everyone so amped up? Why is everyone rushing to get rich quick? Apple IMO needs to boot these partnerships off asap. It’s just a bad look partnering these companies. It hurts brand, and that should be the last thing Apple execs should want to do if they want their shares to not nosedive to be worth pennies in time to come.

[@gr8dvd]

Even accepting your premise that these AI partnerships hurt the Apple brand, most users are unaware of ‘em. My understanding is Apple is insulating users in terms of privacy/security and some of the AI absurdity due to its relative infancy…. actually dangerous at times in health-related ‘guidance’.

[@mzr9710]

great video, but i think you didn't mention a very important part of it all... that the model doesn't decide itself if it should use chatgpt, if the task is more complicated and general knowledge based, then it will ask you every time before making the request to chatgpt. i believe really none app-intents actions will be handled by chatgpt, it sounds much more like simpler personal tasks siri should handle

[@alexanderminev]

You beat me to the punch (I was planning the same video for my other channel)

[@Mindartcreativity]

Thumbnail is molto disrespectful!

[@NetvoTV]

Wow you in KL now? I'm from Malaysia too! By the way, hey Enrico, my name is Johnny and I'm a freelance logo designer, currently I'm looking for more works, do you love to have a logo for your channel's branding to have a memorable graphic based monogram logo to help your audience recognise and follow your channel easier? I would love to design a humanized tech themed logo inspired by your direction for you! Let me know if you interested to make it happen! :-)

[@voradorhylden3410]

Wait what? They haven't disappeared off the face of the earth yet? Who the hell buys an apple? BTW, you just said, stealing from everyone was genius. Definitely the wrong word to use there.

[@jasperdiscovers]

But for their external sources they rely on ClosedGPT, aka Microsoft, who just created Bing to generate a copy of the internet before it went to shit because of AI and now charge money for it. So the actual winner is Microsoft here, which is funny and ironic.

[@Triyanox]

<a href="#" class="seekto" data-time="560">9:20</a> holy shit 🤣🤣🤣

[@shubhamexe]

Why did he put a fly in between the video 😳

[@mridhulml3269]

Comment bait..apparently it worked

[@joeydendron]

Imagine how much energy those millions ofnew AI users weill be using, getting sketchy answers to mundane questions. Millions of people, burning gigawatts of energy getting incorrect replies about basic spelling: progress.

[@onlyfansfootball]

your videos fell off man

[@HAWXLEADER]

Android already has app intents and they're even called app intents

[@Nanoscientist2]

remove music background

[@hackedbyBLAGH]

No no

[@Iam_inevitabIe]

Why

[@R0HAN.]

Man you are soo good. You should have a KZbin channel. 🎉

[@SzaboB33]

I am buying my third screen because of the huge flies ;-;

[@frtzkng]

Who would have thought that the almighty AI Revolution will be defeated by a very human thing- sarcasm

[@animanaut]

intents? where have i heard that before? lol

[@MrPecksniff]

Last time you were camping ⛺️

[@animanaut]

@@MrPecksniff good one, but i was refering to android. each screen in an android app is also called intent

[@VFusioN69]

i think i should do cse in ai

[@UserNameAnonymous]

I don't have an iPhone because iphones suck. Problem solved.

[@Rasenschneider]

Nobody knows. We will see.

[@sadface7457]

Whatsapp did this first by adding lama to whatsapp lama

[@microfx]

nobody has Facebook apps on their phone anymore. It's been "cool" over 1,5 decades ago

[@zants_]

Is this where you learn that Whatsapp is owned by Meta (Facebook)? That's why Llama (Meta AI) is integrated into it.

[@microaggressions]

You're not even close to qualified to talking on the subject that the title of your video claims to be about their developer. Preview of what they are pitching is literally no better than the October 2022 preview of Google Bard an old AI model that has since been absorbed and rolled into two others. Apple is light years behind. They didn't steal anything and open AI can snap their fingers and revoke apples access to DPT at any time so they shouldn't be making bold claims like that. All of the assistance on the pixel devices and Android devices that are actually decent phones and not the cheap burner. Pay-as-you-go phones have extraordinary AI built right into them. Did Apple won't see? Probably for like 3 years. Try to cope harder. About your senior citizen phone. You're paying two grand for

[@RohanVibin-xj6zn]

Samsung supports Gemini but if u know u know

[@blackstone12]

Not gonna lie but the apple AI sucks

[@Sleezy.Design]

You haven't even used it yet

[@sean.maloney]

?? Apple anti-fans will bitch about anything

[@KevinJDildonik]

Apple fans will shill anything. Wannafightaboutit

[@Rammyrich]

you haven’t even used it. You’re actually stupid

[@sergioyichiong7269]

Apple fans will defend even Apple dont pay them a dime?​@@sean.maloney

[@plaguezero]

I typically love your videos but I refuse to watch this one it's clickbait!!! "Stole"? Really? f

[@jobautomation]

AI is useless as you said, so no problem. Joking

[@DavidBoura]

Not stolen. Clickbait. Bye.

[@spiritofstar]

It is not

[@Tusijusi]

2

[@stopmotionadventures4812]

9 hours ago

[@SzBenedek2006]

F defaultusers

[@itzhexen0]

well all this image generation is free on the internet. apple just has a bunch of proprietary crap to throw it in.

[@KevinJDildonik]

Who's paying the server cost? It isn't free.

[@arbusam]

If enough apps support app intents then Apple Intelligence won’t just overtake other AI competitors, it will overtake other smartphone competitors.

[@vash47]

idk man you sound like to much of an apple shill

[@microfx]

yeah, everyone who isn't invested into the Apple ecosystem is hating like you... and everyone who has seriously done so will figure it is a big if not biggest deal in history

[@vash47]

@@microfx nice brainwashing bro

[@microfx]

@@vash47 nah, been using all systems. You can continue to setup SFTP connections from your windows, unix, macOS to your Android Phone/Tablet whatever... we Apple people be like transfering files within a second with maximum bandwidth possible

[@Xenu321]

@@microfx Consoomer

[@microfx]

@@Xenu321 nah man... but keep on using your Windows 365 ^^ Unix (respective Apple's implementations) + Linux > rest

[@joaquin_chua]

First

[@mJlReplicanT001]

<a href="#" class="seekto" data-time="80">1:20</a> I’m seeing a fly 🪰 yeah?!? Haha . Basic buisness 101 - let the big dogs RnD , refine and fight. Once big changes are not being made, copy, paste, change and save a few things (minimum 10-30% and it’s not illegal for intellectual property theft) - Bingo Bango B+ for a mid year Test! Happy days