How Are Music and Music Fans Monetized?

UCLA Anderson shines an innovator spotlight on Ceci Kurzman, founder and president of Nexus Management Group. In conversation with UCLA Anderson instructor Dr. Mali Heled Kinberg, Kurzman shared her perspectives on the shifts within the music industry, which include the impact of Tik-Tok, the evolution of how music and music fans are monetized, and the implications for publishers and artists.
In 2024, the Center for Media, Entertainment & Sports’ marquee event focused on the people shaping AI in the industry and influencing audiences, and how they create and lead in such a volatile environment. Learn more about the annual Pulse conference at UCLA Anderson:
www.anderson.ucla.edu/about/c...
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