How Ashok Leyland fought "Licence Raj" and become 3rd Biggest in the world?

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In this video, we will try to understand how Ashok Leyland became 3rd biggest bus maker and the 10th biggest truck maker in the world,
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Produced By_ Prakash Gupta
Script and Research_Prakash Gupta
Edited by_ Ronit Batra
Subtitles_Pushpit Suri (available within 1-2 days of upload)

[@Biturbomedia]

Use Coupon Code GOYT10 and save up to 40% on your car service. Download the all-new GoMechanic App here: gomechanic.app.link/BiturboMedia

[@storymaker8031]

Mahindra also

[@HasmukhParmarworld]

gomechanic is worst, they dont have their own garages but use third party garages so their quality of service depends completely on the franchise, I have tried it once and the experience was not good.

[@berzerius]

Bhai, there is a grammar mistake in the thumbnail. It should be "How Hinduja Turned around Ashok Leyland" or "How Hinduja did a Turnaround of Ashok Leyland"

[@harshitsingh7042]

Please talk about pravaig defy e suv

[@arslanpervaiz775]

@@storymaker8031 o

[@AnishSharma-oy4jy]

Indian Brands like Tata,Mahindra,Ashok Leyland,Force,Eicher,Swaraj,Royal Enfield,TVS,Bajaj,Hero are pride of India.

[@Harshit-vu6ky]

Correction Royal Enfield is part of Eicher motors

[@harankumar7745]

Maruti, Atul, Hindustan Motors

[@CountingStars333]

Whoever makes In India is pride of India. Jada desi banega to wapas license raj shuru

[@priiiithvii]

@@harankumar7745 maruti Indian nhi Bhai 🥲

[@Mahesh-nr7hj]

Sonalika

[@subhadeeppaul1349]

Ashok Leyland Stallion has been the backbone of Army Service Corps (ASC). They consistently deliver supplies to high altitude areas in J&K sector round the clock.

[@prashantbhatt4100]

Yeah and in my school days we used to go school in that truck.

[@VideosfromaSailor]

Aree bhai ASC = ARMY SUPPLY CORPS, not service corps

[@prashantbhatt4100]

@@VideosfromaSailor lol my father is in army and ASC is ARMY SERVICE CORPS. check your fact

[@subhadeeppaul1349]

@@Kem____paalty16 Nothing is original in India ? Are you sure ?

[@user..6434]

@@Kem____paalty16 . Now Leyland is owned by PACCAR. But ashok Leyland is growing fast worldwide. That's quality of Indian products. Hope you understand.

[@bsjddjk]

privatisation , capitalism , healthy competition , ease of doing business , less curroption & liberalisation is a key of rich & developed country

[@riteshbajaj1258]

Kuch jyada expectations nhi h India se .. wo b tab jab religion, caste reservation, women centric laws, region based disparity prevalent hai

[@kunalk1234]

आधे modibhakts Rohingya गिनने में लगे हुए हैं और बाकी के भक्त capitalism और crony capitalism के फर्क़ नहीं समझते

[@avijeet424]

@@kunalk1234 aur saare librandus sirf Kam samajkar jyada bhokta hai.

[@user-ht4dg4dq8l]

@@kunalk1234 Congress ne hi saalo tak gaand maar rakhi thi Indian Economy ki.

[@bsjddjk]

@@kunalk1234 Rohingya gin ne me kya dikkat hai ? India dharamshala hai ki koi bhi myanmar bangladesh nepal bhutan se yaha mooh uthae chala aae fhir librandoos berozgaari ka randapa karee ? jobs aur resources pedh pe nhi ugati

[@Abin_Bhowal]

& huge contribution goes to C Prakash who was GM of Engine Division in Ashok Leyland. He was the first person from IIT Madras who converted a Diesel engine in Hydrogen combustion Engine back in 1978. From Non Euro Standards to BS6 of Ashok Leyland C Prakash has huge contribution in making Engines of Leyland Reliable, Robust & Current Emission Standard norms in Vehicles. P15 engine of Ashok Leyland Dost was his own design which is more competitive than TATA Ace in Market.

[@niranjansureka468]

I have had the opportunity to get trained by Prakash Sir. He is just amazing.

[@user-mx7ft3jv9b]

Ashok Leyland and TATA trucks are the proud of india 🇮🇳 btw second

[@hkm2369]

Do you know Afjal Motors of Pakistan? How it's related to Indian truck company!

[@ZLone93256]

@@hkm2369 pls tell about it

[@ckastic]

Pride you mean

[@just_a_curious_thinker]

@@hkm2369 Tu hi bata de bhai

[@jaydeepghodake9979]

💪🏻 *Power of Chachaji*

[@vandiholic451]

Ashok Leyland is the company who started the truck revolution in India . They are the first company to introduce Power steering, turbo in trucks in India . They also introduced multiaxle trucks in India They are the first company in india to introduce seperate chassis for trucks and buses and also to introduce boge axel fully build cabin in trucks turbo intercooler etc . Ashok Leyland also introduced the first ABS brake system for heavy vehicles in India. Ashok Leyland is best in terms of reliability and driving comfort. But sadly Ashok Leyland is very underated

[@chetan.sharan]

Slowly but surely your quality of video is improving... I hope one day we will also have a strong car culture here...for the broke boys😅

[@TJSaw]

I have always had immense respect for Ashok Leyland. They have helped build India since 1948. Hope they continue doing well as we will need them in our commercial vehicle and defence sectors for the coming years.

[@sanketsinghrajpoot6217]

Now this is what we called some dope content I'm super impressed

[@RohitKumarGupta]

Man remembered old days when we used to tease our friend named ashok 🤣🤣🤣🤣😭😭🤣🤣

[@veenitamalviya179]

Rules during the license raj were so so absurd how could our leaders not see that it was killing Indian economy and not strengthening it🤦‍♀️🤦‍♀️🤦‍♀️

[@samskarebyaha]

They were so useless

[@helloworld.w6075]

They were too blind and too obedient useful idiots for soviet style socialist economy

[@vishwajeet1089]

Special thanks to Dr Man Mohan Singh and Nehru dynasty for making India so poor that India had to ask IMF for loan on condition of economic liberalisation

[@nou7401]

Well said

[@Sanjaygupta-hb6lv]

brother I had a Ashok Leyland for loading purpose as said as (dost) it had nice engine and power it's his own quality By side I liked your video found by modifying cars in Kerala 🎉🤗 love from Delhi ❤️

[@vivekanandpattar1607]

NISSAN engine.

[@vasanths7805]

Small Engines borrowed from Nissan

[@Topcoatdetail]

It has Nissan k9k 1.5 liter engine same as in Nissan Sunny and other Renault diesel cars

[@meljoe]

@@Topcoatdetail you mean 'Renault' K9K dCi engine.

[@LeRiderOP]

Working in kuwait.. I see Askoh Leyland buses dominating the transportation industry.

[@BhaskarJ007]

The content is top notch. Keep up your good work. And thanks for sharing historical facts in a way that is interesting as well as detailed.

[@harshiths1901]

Please do Eicher as well

[@hossaintajrian4402]

Agar Ye Leftist License Raj Na Hota Toh Aaj Japan and South Korea ki Auto Industry India Ke Pas Hoti.

[@smitparmar2136]

Kya kare hamara hal North Korea jesa hi tha.... Aaj ham bhale hi haste ho un logo pe🙃🙃🙃🙃

[@sarcasmoguy]

Your Licence Raj video is pending brother. 💜 Waiting...........😁

[@girishambule7327]

Finally someone made a video about Ashok Leyland 😁

[@avinabamahato3329]

We are proud of our indian company TATA &ASHOKE LEYLAND

[@ZLone93256]

But what about engine manufacturing which is the main part which shows the company's capacity? Tata uses cummins engines Ashok leyland uses Hino engines

[@sriparnoghosh2424]

@@ZLone93256 doesn't Ashok leyland army trucks uses N series engines ??

[@krushnamohansahoo5633]

​@@ZLone93256 do u know maximum construction equipment manufacturers are using an Indian engine 🚂 that's name has kirloskar brother. Like, JCB,case,cat,terex,atlas,kamatsu ,

[@jecob11111]

Great research on this brand Always love to hear such stories. Keep on making such content.

[@shubhojitghosh69]

I must say stallion is quite a rugged truck when it comes to hilly regions eicher and tata trucks fail here but swaraj Mazda gives quite a tough competition when it comes to 6 wheels truck.

[@CVNG216]

Just because Ashok Leyland is more popular in your region does not mean that Tata and Eicher trucks are not good enough for hilly regions. So please refrain yourself from making such statements.

[@swapnilp5774]

Ashok Layland has always produced exceptionally great, reliable and sturdy Trucks and Chassis'

[@pankajyadav2002]

Haryana roadways bhi Ashok Leyland ki hee hoti hai maximum buses

[@parashar4334]

Great research…good job

[@KOSOVO_IS_NOT_COUNTRY]

North India : TATA South India : Ashok Leyland Now i understand why i see Ashok Leyland Trucks in south Indian movie

[@ayushpal4604]

Ashoka Leyland ne apna LCV segment me Dost range launch kiya wo bahut hi jabardast hit rahi or Bada dost ke aane ke baad or bhi jada achi ho gayi.

[@supriyodutta7146]

Bharat ki Shaan hai AshokLeyland👍✌

[@DeepakRao.01]

Ashok Leyland’s buses and trucks are very powerfull. I like Haryana Roadways buses of Ashok leyland.

[@anubhavsharma7515]

Excellent content very well researched

[@vivekanandpattar1607]

Leyland is Originally from Britain. British Leyland is a very big Group. Bigger than General Motors. And. Today's all Automotive Groups.

[@manunayak5536]

Ya but it closed in 90s brought by daf company

[@shubhambhutada2724]

Great Content 🎉

[@RaviRaj-qf2rk]

This channel should have millions of subs.

[@abhudaydangi7179]

बहुत अच्छी जानकारी दी गई है ।

[@gauralharinkhede2701]

My father is senior technician in Ashok Leyland

[@mayankjoshi7342]

Your videos are very informative and are getting even better'every iteration

[@anshulyadav8480]

Make a video on SMLIsuzu ,Swaraj Mazda . What happened to that company.

[@RaghuveerSingh-nc7qv]

SMLIsuzu 🤔

[@Lavyaphogat]

Swaraj mazda was a partnership between mazda and punjab govt(swaraj). Later mazda share was acquired by Isuzu. Later punjab govt sold their share to isuzu and swaraj brand to mahindra. Now isuzu have problems because he need to remove swaraj name with in three year as per m&a terms. But isuzu truck name was not as famous as swaraj mazda . So they have used first word of swaraj mazda ltd(sml). Now it is 100% owned by isuzu.

[@pratikpratik838]

Tum bahut DePth mein research karte ho I like it 😗😙😗😚😗😚😙😗😚😙😙😙😗😚😚😗😚😚😙😚😗😚😗😙😚😗😚😚😙😙😚

[@vivekanandpattar1607]

Best Video. No. Socialism and Political things.

[@himanshuwiz]

Seriously this video is very informative

[@rohitmothsara256]

Haryana Rodways buses are of Ashok Leyland abd they were about 15 years old and still the best till date

[@sagothic1]

Superb content... so much information gained

[@kaustavroy8690]

Very informative

[@shahaveermarfatiya2625]

You are only youtuber who praises indian brands otherwise all autotech youtuber humiliate Indian auto brands

[@Biturbomedia]

Because not everyone understands how tough it was and is to run a business in India.

[@TipsyDr]

Licencing system was introduced in 1950s for protecting our nascent Indian industry, from the external competition of technologically superior and giant European and American companies, just as, a small child is given protection by his mother from big boys outside. ..But it became an excuse for Indian companies to avoid growth and innovation and a source of money making for politicians and government servants. It happened in many communist and mixed economy countries like USSR and China also. Eventually they all realised that 'enough is enough' and opened their economies for external competition. Protection is leading to inefficiency. India also opened up in 1991 economic reforms, but at that time the government was severly criticised for the move..and it was said at that time, that East India Company has been given reentry in the country and India will be slave again..

[@MrXperx]

And this is why our GDP from around 6th in the world around 47 fell to 13th by 90s.

[@rdooky]

I travelled a in ashok leyland bus in my school day.. Am from Mauritius the bus company in my village had more than more 50 ashok leyland

[@maulikomple481]

Bhai vahh… thanks for information 👏👏👏💐

[@GurwinderSingh-hj2yx]

Thanks for such information ❤️

[@sarcasmoguy]

Informative and great video as always.💜👍🏻

[@rd497]

Please make video on EICHER MOTORS

[@piyushgupta2506]

Sir plis make video on kalyani group🙏

[@siddhrajdhadhal8372]

Licence Raj is not of the past. It is more expensive today

[@venkataratnadeepsuri1917]

Great story!!

[@KuntalGhosh]

Damn the more i learn about industrial history the more i realise how many years of development we lost due to stupid congress. We lost the entire chip production game due to them.. without congress we would have had better economy than china today.

[@shubhamrawat3801]

Make video on AMW , EICHER and FORCE👍

[@rathodsuresh9875]

Bro .. I love you ... really meant it ... the way you explain far better than godi media 😀😀.... your accent and terminology fabulous 👌

[@shortsfunny3214]

No ads your any video very good channel

[@gtaindianmodifications2677]

Another proud of india

[@krishnaghadge6501]

BHAI FORCE MOTORS KE BARE ME BHI EK VIDEO BANAO

[@solutionfinance-zv9mu]

अशोक लेलेंड ट्रक और बस एक नंबर हे💪💪💪🔥🔥🔥

[@strategicindian]

License Raj: What were they thinking?

[@debjyotikanjilal2610]

Excellent

[@theidealengineer]

Next video on BEML please ❤

[@AyubLeyland-ic2cg]

Tq sir only mai dear king of the DEAR ASHOK LEYLAND Company Hi welcome to HELLO LEYLAND GROUP

[@avinashdeshmukh6977]

Lovely pictures

[@massstatushindi7258]

Tahnku bhai aisi info chaiya

[@iidentifyMyselfAfemalepotato]

Bro can you make a video related to FORCE like it's history and today's condition ??

[@EXPLORADVEN]

License paane ke liye License lena padta thaa, waah kya zamaana thaa 😛😛😛 Mujhe yaad hai, paapa kahtey tthey ki Priya yaa Bajaj scooter ke liye 70 ke dashak mein 10-12 hazaar rupaye dene ke baad 12 saal se bhee zyada intezaar karna padta thaa. Yaa foreign exchange mein (kissi NRI ke duara) payment karne per 2-3 mahine mein scooter mil jata thaa.

[@abhirajrathi2719]

Bhai your content is best or i should class apart 🤠🤠

[@dusmanrana5443]

swaraj majda,bharat benz,maruti isuzu truck ke video chahiyan

[@mohammadabdul250]

I have 5 Tippers of Ashoke Leland and they are Top.

[@subhodipchakraborti3585]

Nice bro .ashok Leyland best

[@nakshgoyal6589]

sir , course kab arha h apka .. I was waiting ....

[@ravishankar-rv1yh]

MADE IN BARATHA MAKE INDIA NUMBER ONE IN TRUCKERS IN WORLDWIDE NUMBER ONE ETC.👍 JAY HIND JAY HIND JAY HIND JAY HIND JAY HIND JAY BARATH JAY BARATH JAY BARATH JAY BARATH JAY BARATH JAY BARATH JAY BARATH JAY

[@ravishankar-rv1yh]

MADE IN BARATHA WE NEEDED MORE LATEST VERSION BUSES HI TECHNOLOGY ADVANCED TRUCKERS MANUFACTURER IN BARATHA JAY AL ALSO NEEDED AC TRUCKS MORE NEEDED FOR INDIANS TROOPS ETC.👍

[@yarramprem9527]

I gave my car 2years ago and it is still with them

[@ravindersingh378]

TATA & ASHOK LEYLAND Dono hi best hai 💪💪💪💪💪💪💪💪

[@manjunathpatil4490]

I Love This Ashok Leyland

[@theteachhub443]

Go macanic ka naam mashoor ho gya tha na scame main

[@sanjubharati4723]

i love you Ashok Leyland

[@kikkawavint]

You missed the part where hinduja foundries was merged with Ashok Leyland

[@battlefield25]

Underrated company

[@HarshitMishra89]

Nahi bro.. public domain me nahi hain vo jyada.. isliye jyda naam nahi sunai padta.. sirf dikhai padta hai.. 😅

[@prashantshekhar8879]

Congress and License Raj mis management . Thanks to Manmohan singh ji for Economic liberation

[@pramodmp2728]

❤️🤗 Ashok Leyland

[@mostwantedchampion]

nice

[@ammysohal3825]

Agar HM Bhi aisa karte toh Shayad HM bhi Car Industry Mein Achhi Khasi Takkar Deta

[@suyashmane271]

Make a video on bharatbenz and tata

[@amitpagare5946]

Jai Ho 🙏👍🙏👍

[@solutionfinance-zv9mu]

Ashok Leyland is king of trucks and Bus

[@arjunjaat83]

Aaj kal nissan ke track both dekh raha hu bharat me

[@shambhusisodiya858]

Me ne 1 single Nissan tracks nhi dekh hi

[@arjunjaat83]

@@shambhusisodiya858 kider se ho

[@shambhusisodiya858]

@@arjunjaat83 Rajasthan ka hu par Gujarat me rheta hu

[@manabpratimsarma6777]

Please make a video on vfj stallion

[@kenny9168]

I wonder how much time India lost to come in main stream. Lost previous time though we had all resources

[@lifechangerfact]

Nahi janta tha sir ge

[@harshitsingh7042]

Please talk about pravaig defy suv

[@RahulxDr.fate01]

Bhai hero ebr ke baare me batao please

[@ayushsinghpatel347]

Next sonalika plzzzzzx

[@mraalokoriginals3531]

Tata ashok leyland proud to be indian

[@nava9754]

Non pandit Nehru and Congress wasted our India,love to all from Assam.