How Bank Branches Can Thrive in a Digital World | Gina Bleedorn speaks at BankSpaces

Recorded live at BankSpaces, Adrenaline President and CEO Gina Bleedorn discusses the evolving role of bank branches in the digital age. Despite the rise of online banking, branches remain crucial for providing human connection and financial advice. Bleedorn emphasizes the importance of purpose-led, data-driven design to create spaces that meet both customer and bank needs. She highlights key trends, such as localization, self-service amplification, and flexible floor plans, that can help banks optimize their branch networks. By breaking down silos and aligning around a shared vision, banks can transform their retail delivery and successfully adapt to changing customer expectations.
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