How Bass Pro Shops Took Over America

Limited edition Future Proof sticker pack: futureproofshop.myshopify.com...
The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops.
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Script: Jordan Tucker
Editor: Kim Su
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [e-mail]

[@FutureProofTV]

Check out our limited edition Future Proof sticker packs here: futureproofshop.myshopify.com/products/fp-sticker-pack

[@1004k]

what is the diameter of "make coffee at home " sticker?

[@FutureProofTV]

Heyo! These are 3"x3", same size as the Future Proof logo ones @@1004k

[@leonardhpls6]

35 dollars for 6 stickers 😂 you deserve to be in jail

[@clovismarion7981]

The « stop buying shit you don’t need » sticker is kind of ironic… but cool 🤷‍♂️

[@paigedement3020]

Came to the comments to say the same thing 😆

[@blackamaterasuflame]

I mean they're going to have to sell merch one way or another, might as well have a little fun with it

[@FutureProofTV]

hahahah a lil tongue in cheek maybe? 😊

[@Dolimoe-vh9kq]

Being an anti consumer for the sake of appearing cool to other anti consumers by means of buying a useless product to virtue signal it, is BY FAR DUMMER than being a sheep who buys into every new consumer trend to seem cool to other sheep consumers. It's the same behavior but 1 layer deeper.

[@Dolimoe-vh9kq]

@@FutureProofTV How about you try to sell a product that your audience ACTUALLY NEEDS. At least the products like the hats waterbottles etc you review in your videos serve a REAL purpose beyond virtue signaling that youre a good conscious consumer. It's so embarrassing for a channel like yours to sell a product like this at such a high price even if that product is meant to be ironic.

[@gnomobarbudo7630]

Someday I would love to watch a video called "Future Proof, why is it so popular?", in which he analyzes the success of the channel and the types of viewers.

[@Dolimoe-vh9kq]

Part of the audience is ppl that think anti consumerism is cool because that's definitely a trend rn amongst young ppl. Ppl who still want to be senseless consumers themselves but want to know which items to avoid buying so that they CANT be called out and shamed for being senseless consumeristic sheeps. Instead they want to be told which products are the good ones and make them a good person for buying so they can still engage in consumeristic capitalism without feeling bad about themselves. This is definitely not everyone who watches tho but I would guess most ppl buying the future proof stickers might fall in that category. The sticker is purely a virtue signal that you have to pay 5 dollar per sticker, the irony...

[@kyaksachan502]

@@Dolimoe-vh9kq You can look at any channel, any channel on KZbin and all will need a method of profit unless they are doing exclusively as a hobby or profitless vlogging. OrdinaryGamer recently been sponsoring like crazy shit he once warned about, nevertheless he is one of reliable information. There a extremely few people/groups who can survives without profiting their information. It's up to the watcher to follow up their research on what this channel provides. This world doesn't allow for non-profit, nor has jorunalism ever been about not being paid. I'm not sure what to tell you. But shit isn't easy, have a suspension of disbelief, but people need to make money somehow.

[@MysteriousMag]

That should be their April fools video for this year

[@pixelpondering]

@@Dolimoe-vh9kq I watch just because I think Levi is a great host and has a chill personality and I love information about all sorts of topics. It's just a fun and interesting channel.

[@kestertroy]

​@Dolimoe-vh9kq very well summarized, matter of fact. This reminded me of the hipster era of the 2000s where single-origin coffee snobs hipsters would avoid buying and wearing mainstream clothing, but they ended up looking all alike from miles away; the hipster beard, all-unique tattoos covering their body, single speed bicycle, acetate reading glasses or Ray-Ban sunglasses, the scarfs and beanie hats in the middle of summer.

[@eddiespaghetti54321]

“Or Cabela’s in Canada” Wait until he hears there’s Cabela’s in the United States too. There’s like 4 of them in GA alone.

[@SquirtleHK]

And in Kansas City, Kansas! It's a huuuge building!

[@asamahoesaegi543]

The best part of this is that I’m im Canada but I literally have no clue what Cabela’s is. I’ve only ever seen Bass Pro shops all across the country

[@smnbrgss]

Minnesota has 3 locations, it looks like WI also has three. Then there’s the fuckton of Cabela hunting video games (45 to be exact)

[@jamesp4402]

Cabela’s are still in Texas too. I have a Bass Pro about 15 mins away from home in one direction. And a Cabela’s about 20 mins away in another direction.

[@dann.294]

Cabelas in Wisconsin

[@austinhernandez2716]

As a fisherman, walking into bass pro makes me feel like a kid again walking into toys r us 😂

[@lmbraga]

Being from Europe I had no idea of this phenomenon.... And that pyramid really caught me off-guard!

[@EvelinsAtelier]

I saw people wear this and I’m from Hungary!

[@xboxcrusher]

I'm from America and the pyramid caught me off guard too! :D

[@wycliffenyangate5018]

🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 I feel you and I am from Africa where we happen to have some fine specimens from a while ago.

[@hillogical]

Bright Sun Films did a video three years ago on how they got it.

[@elvis1745]

The European mind can`t comprehend this! 🦅🦅🦅🦅🦅

[@GeekyGalore]

I asked Bass Pro Shop if they do weddings but they said no... Imagine saying " I do" to the love of your life in front of that fish tank and waterfall.

[@grepora]

You could still propose to her there.

[@David.77]

@@grepora or him...

[@celieboo]

😂

[@elone3997]

I can totally see that happening in that it seems to be taking on a Disneyland type vibe..!

[@louisco3603]

@@grepora why are you assuming gender and sexuality?

[@PeriodicalDisaster]

Yikes. Id love to support the channel but for someone who makes a lot of videos about overpriced products. $25 is alot for just 5 stickers

[@robertocarlos88]

I thought the same thing

[@oldcowbb]

this channel is just impossible to monetize without being ironic

[@smnbrgss]

What if that’s $25 CAD? Which is about $18-$19 USD… still too high?

[@CaptainLuckyDuck]

​@@smnbrgssSadly, they said it was USD. :/

[@sarahnadeofpoetry]

Imagine being a first-time self-published author. Imagine the cost of printing and shipping all those books on your own dime. Now imagine getting the boost in revenue to be able to print and ship more stuff for less money, making back what you earned and more. Now imagine doing it again and again. Do these people look like a mega corporation to you? No, they're a small business. You can do with skipping just 5 $5 items to help support them if you care enough. That's literally just 5 coffees.

[@juancerda-duran1824]

The Bass Pro Shops Pyramid in Memphis,Tennessee used to be former home of Memphis Grizzlies upon the team’s relocation from its original home of Vancouver, BC, Canada in 2001. They moved out of there by the beginning of the 2004-05 NBA season.

[@srlatch7953]

Brother is selling 5 plastified stickers through a limited offer for 35 dollars... literally everything he complains about, now engaging in it for money. Wow.

[@FinallyFishing]

As a KZbin fisherman with a Bass Pro Video in Vegas, I feel "personally" attacked. Lol, Future Proof takes something new from me every week. Got to love it peeps.

[@cocoquake]

Aw, you crying? Lol grow up

[@kestertroy]

Wait till you get to their stickers

[@reelfishing47]

@@cocoquake your the only one that's crying

[@dottieland7061]

@@cocoquakenope I’m not crying you grow up. Bass pro shops have been round a lot longer than this bloody channel

[@flakes369]

@@cocoquake why would he be crying?

[@leoncaples2947]

Nothing beats the Bass Pro Shop Mall in Memphis :) Huge Pyramid!

[@HEMAYATC]

Ngl, I had absolutely no interest in Bass Pro Shops before, but now I actually want to visit that pyramid. I can't believe it has a bowling alley!

[@jayperz]

I think theres another reason people like bass pro so much these days. There is no pretention to the brand whatsoever. Me and my gf are both pretty outdoorsy. We love hiking, camping, floating, and I love fishing and hunting. When it comes to outdoor brands there can be a big pretentious vibe to the people who wear it, especially with the big brands like Patagonia, north face, mountain hardware, arteryx, ect. We love bass pro so much because we can still get the clothing and gear we need for a fraction of the price and we don't feel lumped in with alot of people who wear all of these expensive brands that have almost become luxery brands at this point. We live in a very outdoorsy college town and those brands become very trendy where we live. Buying bass pro brands kind of makes us feel like normal people and we save money by not buying the big outdoorsy brands. We wear some of that stuff but the stuff we do wear from those brands we've had for a long time and we rarely buy new stuff them. We've also stayed at the bass pro pyramid and it's awesome

[@MS-sr6mj]

But why wear a hat with a logo when you can get one without a logo?

[@smarmar400]

@@MS-sr6mj Same reason you order a steak with ketchup instead of getting it plain.

[@woodchuck003]

I think it's funny how people virtual signal about not liking Bass Pro when the liberal-coded alternative, REI, has an insane markup and poor customer service. In my experience, Bass Pro has more USA-made products than REI. You would think a company that virtu signals about being a co-op would want its products made in a more ethical country. Also, @MS-sr6mj, most hats come with logos, that style of hat is specifically made to have a logo. Unless you are anti-hat this is a silly question.

[@woodchuck003]

@@smarmar400 I understand the insult you are getting at but it just demonstrates your ignorance on steak. No prime-cut steak is served plain, it is seasoned in pepper and salt, it is dry aged or dry brined, and its is based in butter. It is often served with a reduction sauce, something that contains tomato paste and vinegar, like ketchup. You ar trying to put down someone based off presentation and the cost of ingredients; unless the goal is to appear snoody this is not a great quip.

[@smarmar400]

@@woodchuck003 I live a blissful life, overflowing with ignorant knowledge of steaks, especially of the non-prime-cut variety. I am a connoisseur of steakery and of all fine, red meats. I consistently order my steaks plain so that I may savor the restaurant's choice of table ketchups. One simply needs to ask their waiter for the variety of tomato-based condiments from their "hidden menu". Every fine steak establishment worth their salt has one. But hear this: one must ask for the "hidden menu" thrice---not once---not even twice. It's an ancient tradition among steakeries. Below I shall include the universal code of menu-ordering conduct. It goes something like this: Three is a magic number Yes it is, it's a magic number Somewhere in that ancient mystic trinity You get three as a magic number The past, and the present, and the future Faith, and hope, and charity The heart, and the brain, and the body Give you three as a magic number Little-known steak fact: If you poke a cow many times with an ice pick before slaughter it's meat will be pre-tenderized and juicy on one's palette.

[@GarackTheMad]

The pilgrimage to the Bass Pro Pyramid is the most important coming of age ritual for young men.

[@ninjalectualx]

If your idea of manhood is conformity, then sure. Sounds pretty childish to me

[@camgeiger]

I miss the days of Cabela's before it merged with Bass Pro. Cabela's started in Sidney, Nebraska, my home state. Prices were competitive, people loved the credit card program. To me, the thing that was done best, but was lost in the merger was the customer service call center out of Sidney. They were super helpful, and very friendly. Bass Pro got rid of that call center and customer service sucks! Also, Cabela's used to have a room in the back of the stores called the bargain cave, where they would collect all items that were at a higher discount than the normal sales they ran. It was awesome, but it seems that has all changed. I don't think Bass Pros improved Cabela's, instead, they ruined all of the friendliness you would experience if you traveled to Nebraska in the sake of searching for more money. Since then, I primarily shop at Scheels which is an employee owned private business.

[@badm0t0rf1ng3r]

Cabela's was objectively the better outdoorsman store. Focused on a bit different demographic but yeah it was great back in the day.

[@hillogical]

As for Scheels, I'd go there every day if there was one near me. The Cabela's in NW Chicago was HURTING before the merger. Cabela's was doing some things right, and I also preferred them to BPS, but they weren't going to last.

[@SquirtleHK]

'o' Kansas City, Kansas has a huge Cabela's! I went there once and I did get the card! And I got a free Cabela's hat, I'm wondering if it fits this trend😊🧢

[@smartphysicalfitness444]

"to skin an elk or something"... Or, you know, fish? My dad always used to go for the fishing stuff, he's literally obsessed with lures, rods, and anything that has a motor on it. But yeah I've seen people wear the stuff now just for the look.

[@woodchuck003]

I think they wrote this line because their criticism of Bass Pro has more to do with tribal politics than with anything thing they sell or a particular business practice.

[@bearlytamedmodels]

@@woodchuck003 They wrote that line because they know their audience is more on the "ironic gen z wearer" side than on the "redneck mecca" side. And probably their own inclination as well. There was very little criticism at all in the video - what little there was was sorta milquetoast critique of Americana mythology, like couching the 'rags to riches' story as "fairy tale." The rest was just... an explanation.

[@smartphysicalfitness444]

@woodchuck003 you're probably right, I have a bad habit of writing comments while mid video... And now that I think about it I think they were possibly just trying to avoid the most obvious comparison since it's literally in the name... @@bearlytamedmodels I think this was 15 or 20 years ago, the family decided to go to bass pro shop on boxing day... It took an hour to get in, we spent three hours in it, my dad was stargazed by how much it changed and how big it became, all the non-fishing things there were... But then it took about 2 hours to get out of the parking lot. Then it would've been a year or two later when online shopping boomed and we never dealt with that nonsense again. But man it's insane how many people were infatuated with the bass pro shop, in the crowd has changed significantly over the past 15 to 20 years.

[@flakes369]

@@woodchuck003 "tribal politics" this is literally a political channel

[@Northwest360]

Nothing like taking three dried grams and wandering around a bass pro shop or Cabelas

[@funcamp_ltd.]

I feel like the taxidermy would freak me out

[@FutureProofTV]

would be so SCARED

[@jdd3786]

I've always been impartial to Bass Pro Shops, neither liking or hating it. But after watching this video, I appreciate them more.

[@Vagitarian01]

$25 for 5 stickers, one of which says "Stop buying shit you don't need" is ...

[@londonmellow]

its to support the channel and to give the viewers something they can hold. which wouldnt really end up in landfills cause people put stickers on laptops and co

[@ethical.roamer]

@@londonmellow It is still plastic trash that nobody needs.

[@cjgent]

@@londonmellow ah yes, put it on my Macbook and in three years when it gets resold either peel it off and throw it away or the next owner I resold it to takes it off and throws it away.

[@londonmellow]

@@cjgent if you throw your mac book away within three years that sounds like a you problem. most people don't replace their devices for over 5 years. also doubtful that future proof is gonna cause the same type of landfill big cooperations and non stop buyers will cause. regardless of it all, since you decided to be bitter about it no amount of argumentation will make you see where I'm coming from so I'm off

[@Vagitarian01]

@@londonmellowI get it. It's just ironic.

[@bradwconnors]

The Pyramid in Memphis was a sporting and concert venue that become redundant when the FedEx Forum was constructed. By moving in, they are doing something this channel would support. They didn’t purpose build their one mega store, they repurposed an abandoned arena. Probably deserves to have that called out.

[@killingtimeitself]

this. Was a failed mega project, now a successful shopping center.

[@brittanymcmcmc9730]

I see a movement overall with younger (mostly liberal) people moving towards "appreciating" the more rural parts of the USA more. For example, the newest iteration of "indie sleaze" music is a lot about rural america and how it's cool (whereas before it was moving out to big cities and partying). Especially with WFH or remote work increasing (or even less jobs in more metro areas and being forced to move back with your parents or an area that is more affordable to you) I think we will see this trend continue, even if it's roots are in irony.

[@Schumanized]

Funny thing, i'm a puertorican living in puerto rico but, i lived in NC when i was a kid and i've traveled arround the usa for years. Also, my 2 older kids live in GA and FL. There are a LOT of kids that wear the hat here and they don't know crap about the store🙄.

[@embarrassedcap]

lol, The Bass Pro Shop is basically the mall in my town. I moved to Nashville for college for a few years, and was definitely a bit into the hipster artsy scene, so we all went thrifting a lot. I thought it was odd when my city-slicker type ex bf excitedly picked up a Bass Pro hat, but wrote it off as his flavor of "lol XD so random" behavior.

[@TravisGeorge000]

Whenever I see people spending tons of money on outdoor gear I always remember a quote from Mors Kochanski (a Canadian outdoor guide and naturalist): "the more you know, the less you carry". I understand the need to buy things that cannot be easily made but at a certain point it gets excessive.

[@MysteriousMag]

"It's like a safe space, for a certain, kind of male stereotype." I can't stop laughing

[@JDoors]

I watch a lot of non-U.S. content and any family that has an inkling of interest in the outdoors salivate at the dream of coming to the U.S. and visiting a Bass Pro shop, many have. I think you underestimate how many outdoorsmen are in need the products they sell and the selection they offer. Note things like outdoor wear and products are often made with sturdier, higher quality materials because it is actually going to get used in rough conditions. You want a tough, rugged piece of clothing or any outdoor product, BPS would be a good place to start.

[@MinistryOfMagic_DoM]

Cabelas is an American company and its also the same thing as a Bass Pro in the US.

[@alvint2635]

Love the spirit (horse) reference

[@wgebbia]

I was camping with the family at a NASCAR infield with the Cub Scouts so that we could watch monster trucks, and we had to run out to Bass Pro to replace a broken tent. It's a 'Murka Heck Yeah madlibs, but it really happened

[@BM-rd4ms]

I am definitely the demographic for Bass Pro. I'm a southern US outdoorsman. I have been shopping at Bass Pro since the nineties. I enjoyed the video but will continue to shop at Bass Pro lol.

[@amberallen7809]

I grew up in Springfield, MO going to the original store, and I always loved it. My sister still lives there and now works for a restaurant owned by Johnny Morris. She likes her job and gets tons of perks, including free/discounted entry to several other properties and a discount of course at bass pro. And it is nice, but when I went to visit her and everything we did was connected to Morris in some way, I couldn't help but start getting some real dystopian vibes. Especially with how much my sister gushed about how great Morris is. Dont get me wrong, employees at his properties have some great perks and benefits. And he seems like a more decent person than many other billionares. But he's still a billionare, and I started to get "company town- stealth edition" vibes when I realized the scope of things he owned and/or influenced just in the local area.

[@matt45540]

I met Johnny Morris while he was traveling around following the NASCAR team😬 he always stopped off at a place I worked and bought a home nearby. He's definitely a good old boy, one of our preferred clients for how laid back and cool he was

[@VanuOfMILF]

Future archeologists: This "Bass Pro Shop" must have been a mighty pharaoh to have so many temples!

[@shanelyon414]

So what I am hearing is Bass Pro for President! Right, guaranteed win. Finally, something all Americans can love and share. Yes, wandering around the store is amazing! So much stuff I never knew I needed!

[@robertocarlos88]

Yo that place looks legit cool. Just let people have fun!

[@calihiker7980]

I remember up until a few years ago those hats were $3 each and there would be a bin of them at the front of every store

[@bhoutdoors507]

Exactly. That’s where I got mine!

[@justinking3127]

Yup, I had tons because they were cheap and I didn’t have to worry about messing up good hats at work

[@WhyDoIDoMath]

Everything really only boils down to good marketing and identifying and tailoring the good towards a very concentrated target market

[@EduardoEnlai]

Great video, just a little disappointed you didn't mention the hat's recent hype in Latin America due to Fuerza Regida's song TQM. Really shows how language barriers can keep us away from understanding the complete extent of trends.

[@deborahjeanfancy]

this also reminds me of LL Bean. loved outdoors, made tons of $$$$. also we have a Cabellas here in MAINE, which is NOT part of canada!

[@xXJAng3lXxx]

My little brothers gotta be one of the only ppl his age wearing carhartt and the bass pro shop hat unironically.. but he does like fishing and he is a heavy duty mechanic

[@RaySmith-zg7od]

And whats up with people refusing dates to bass pro hats?

[@xXJAng3lXxx]

@@RaySmith-zg7od idk he mentioned something to do with guys wearing it to look manly? Maybe its connected to the "alfa male" bros lol

[@demillion]

you've just made me want to visit that pyramid all the more even if i'm not the right demo, tho i am as i like such things naturally. I was so happy the first time i entered a normal one... there is another such place but i can't remember the name... with hunting and such gear.

[@hillogical]

Bright Sun Films did a video three years ago on how they got it.

[@BobSmith-fu1nn]

Cabela's was headquartered in Sidney, Nebraska and was essentially the life the lifeforce of the town, when BPS bought them, 2000 jobs were eliminated in Sidney....

[@ameliadegroot]

The Bass Pro Shop in Las Vegas was awesome! I’m not an outdoorsy person but I had fun checking out the store.

[@olafsigursons]

Stickers!!!!!

[@FutureProofTV]

!!!!!!!!!

[@Bloomkyaaa]

Stop buying shit you don't need. 😂

[@jpe1]

I’m going to be in Missouri for the eclipse, and then plan to spend the night boondocking in the Memphis Bass Pro Shop parking lot on my way home. It’s a neat building, the glass deck at the top has phenomenal views, there is some vegan food in the restaurant, and I find the steampunk fish sculptures fascinating, and the duck decoys in the museum are truly works of art. I never took note of the hats…

[@dennisd9554]

Bass Pro is an awesome store. We didn't have one near us for a long time and when I was a Scoutmaster and took the troop on a long trip, we'd hit one up. The boys always had a blast. Lots of great camping supplies. Just equipment that you won't find many other places. I also bought a pair of flip-flops there that were my favorite that I've ever had. Very good quality and the price was reasonable. If you're into the outdoors and good gear, you're familiar with this store.

[@ojoaoflores]

Man this was a great one Levy, especially the last 3 minutes.

[@IantheKid125]

You should honestly pull the stickers. $25 is way too much.

[@Trelake]

Cabelas was founded in Nebraska and it was acquired by Bass Pro Shop in 2017. I had a friend in college who’s dad was actually the CFO before they were acquired Haha!

[@dietwaffles5907]

I wear one but I'm huge into fishing! I wear it more often because of the trend too!

[@lonewolfsstuck]

I live less than a mile from the Bass Pro Shops HQ.

[@sevalle]

FYI Cabela's is in the US as well. We have one just north of Olympia in WA State

[@TheTyman3000]

Right and La Vista NE and I'm sure many more.

[@bhoutdoors507]

They’re all over in the US

[@TheTyman3000]

@@bhoutdoors507 Well notably I see Bass Pro is rebranding a majority of them but they have not yet.

[@Dreadlock1227]

Yea, the vast majority of them are in the states there’s only a couple in Canada haha.

[@hawkatsea]

"If the Willy Wonka Chocolate Factory was a bait and tackle shop" is so accurate. I think more people go there for the fantasy of outdoorsiness than people who actually fish and hunt. TBH the only time I've ever held a firearm was at a BPS, just to kinda see what's the big deal.

[@Jo_876]

As someone who fishes and hunts, yes I spend time at Bass Pro. I don’t get you people and videos like this at all.

[@meganhamlyn1694]

Nature adjacent- I love it!!

[@elone3997]

Man, the flagship pyramid site is genius on so many levels. Just goes to show that when you get savvy marketing execs involved, there really is no limit to what can happen. Thanks 👍☺️

[@fabulousmeASMR]

I clicked on this video to listen about Bass Pro Shops and how they popped up every place. Now I have a trip book to Memphis.

[@Jeannified]

I love Bass Pro Shops. It is my favorite store!!!

[@unichan5]

I like how the hat became increasingly more expensive over the course of the video 😂

[@MONET8iAM]

I come from a demo that wears a lot of brands/products for style over functionality or to be representative of said brand. So to add to the fashion convo in the beginning, there had been a surge in the trucker hat trend within the last 4-5 years. Von Dutch had a moment within this same period after a minor resurgence around 2016. You can find an assortment of trucker hats in Urban Outfitters right now, as well as beer company and nature themed snapbacks. Pharrell Williams iconic N.E.R.D. trucker hat from the early 2000s also made a resurgence.

[@TS_Mind_Swept]

I want to one of these places one time because some people I knew dragged me along... it was okay to look around the once, but I didn't get anything, and I have no plans on returning (MicroCenter tho 👀)

[@JaimePantojaNevarez]

Lately,This hat also became an icon for Mexican regional musicians, and the “chacas” in north of Mex

[@robertocarlos88]

Yes and the roster hats are big hit too

[@PuffyTacos]

Loved this video. Fascinating and poignant take on sociology. I’d love to see more videos created with this type of angle.

[@TheKyleLazarus]

Bass Pro Shop history/story is pretty great. I didn't realize the hat was anything.

[@kingpak1325]

There’s a Bass Pro in Vaughan, Ontario in Canada. Never heard of Cabela before though……

[@calingiurgiu7778]

I just took a screenshot of the " stop buying shit" and I saved myself 35 dollars. Do as they says not as they do, no?:))

[@XDarkGreyX]

Honestly, I am of the opinion that niches are having it harder the longer time goes on. The world becomes ever more connected, societies, groups and cultures get flung far and wide and mix together faster than ever before, and the same mindset that makes things like the cap appear on the heads of people that are essentially not related to the ideas, values and so on the product stands for will come for your particular niche sooner or later. And it will perhaps feel a bit like random people enter your house without permission, dancing on your kitchen table naked and then leaving through a giant hole in the wall of your bedroom they made that can never truly be fixed.

[@sak1641]

Future proof: stop buying stuff you don't need! Also Future proof: buy these stickers (which you don't need)😂 Love your videos!

[@EmmisonMike]

"Cabellas if you're from canada" gives me a weird feeling. no shade to the vetting process, which can't be perfectly perfect. it just like activated childhood memories. We have (had?) a Cabella's in the Kansas City Metro and it was weird when we learned they got bought out. My parents had a credit card there. We went to see the catfish in the aquarium. It ruled. Cabellas was great.

[@MidwestDefender]

In Minnesota, we don't have Bass Pro, we got Cabela's. Confirming that Minnesota is part of Canada.

[@flordeespinart]

I like Bass Pro unironically...I just wish for every camo, pink-camo, pink option there was just a plain neutral (beige mom) color option..their out door gear is great and the prices too, and as a female hiker/literally field biologist I want affordable, durable outdoors gear that works but without saying I hunt and fish and I am a dad

[@benjamindumez]

Cabelas is here in Wisconsin too

[@UnSafeHairBall]

This feels like a 5 year too late video, but the tone sounds like it's a new thing

[@jokulhaups309]

Cabellas exist in the US as well as

[@Optopolis]

You may or may not know that Cabela's brand is in the states as well. There's one in Thornton, Colorado for instance. Lol nice stickers XD

[@Jalu3]

God Bless America 🇺🇸

[@bradparker716]

I love how just like Carhart, Bass Pro merch was immediately dropped by its actual demographic as soon as the normies* got a hold of and started wearing it. * people who are not the core demographic of the brand in question. Also Bass Pro just bought Cabella's we will never forget the good times.

[@IantheKid125]

I honestly wear em because I hunt and fish. I was surprised people outside of that category liked em too

[@justinhutchison3070]

I remember when I was in grade 8 everyone was rocking roots sweatpants and bass pro shops hats (I'm from suburban Canada)

[@PortlandAuthority]

How can you mention the bass pro shop pyramid, and not bring up the fact that they didn’t actually build this thing, but instead took over this location in the city of Memphis had no idea what to do with it anymore. The history of that pyramid is actually pretty interesting, and when I was a kid I went and visited when it was set up as a titanic museum. I believe this was just a temporary set up and was around the same time as the movie Titanic coming out. Long story short, that whole building has been a whole bunch of different things and bass pro shop very likely got it on cheap so they could put a giant store inside of it.

[@chadjones1266]

Thanks again

[@AlthosWTF]

The BassPro where I live is huuuuge. They dug out a huge lake right next to a river when they built it. You can pull your boat up to the BassPro.

[@sarahanne2]

That’s actually pretty genius but low key a crazy concept 😂

[@justinking3127]

I live in Memphis near the pyramid. Place is massive, it used to be the arena

[@AerynKDesigns]

I'm pretty familiar with Bass Pro/Cabella's because my husband and his brother are a combo of grill dad, fishing dad, hunting, and hiking dad despite only one of them being a father to humans (my husband and I have dogs). They wear similar clothes to those pictured, but also husband is 100% jeans, tee, and plaid shirt dad too so... ((squints suspiciously at our host))

[@EuropeanMapping]

Even in Montreal I see that Bass Pro shop hat all over the place

[@BudoDave76]

$5.99 for a hat or $25? I suppose I could sticker my forehead with stickers to protect from sun exposure.

[@Vagitarian01]

Depends on needs and who you prefer to give your money to. I don't wear hats and I love this channel, so the stickers are more compelling.

[@kestertroy]

Love that you're pointing out the irony. Definitely won't be supporting the channel through buying things I do not need.

[@Landocalamares]

I fish a lot and I live in Sweden I got the fancy embroidered trucker hat in blue

[@dry9005]

9:50 While it doesn't look that way on the surface, Bass Pro and Cabela's (formerly separate companies, Bass Pro bought Cabela's a couple years back) both sponsor and donate heavily to various conservation and environmental protection groups. Outdoorsmen, hunters, and fishermen (the ones that aren't pricks) are all actually some of the most devout and passionate environmentalists out there. You can't enjoy the wilderness if there isn't any left, you know?

[@FooPanda]

Indeed, and hunters following legal limits can help avoid overcrowding in some cases. :)

[@bixby451]

As a non-American, this is literally the first time I hear about this brand

[@johnchedsey1306]

Around 2005 it seemed very popular with the hip tattooed kids to wear mesh trucker caps (logos didn't matter, just had to be an old school trucker cap). That didn't last long, though. I think they cool kids moved on in a couple years to whatever else was fashionable. Wearing Bass Pro hats probably has a short shelf life, unless you're the kind of person who loves the store for unironic reasons.

[@NuttyV2]

I'm not American. And it's so interesting to watch these North American brands' history and status.

[@bluepotatoes223]

Wanted to let you know Cabela's is not just Canada. There's one in Delaware, and one in southeastern pa I go to. Sure there's more in the states too

[@curiousfirely]

I live deep in a wodsy/red neck area. The 'hot' trucker cap is from our local farm supply store. I feel like you can't get more local and honest than that! 😂

[@robbobstone]

Being from Omaha, NE where we normally go to Bass Pro Shop and Cabela's it's normal here and weird that it's a fashion trend to other people

[@NateBit64]

Aye yo Springfield Missouri almost mentioned. It was probably on the tip of Levi’s tongue

[@prawnstar502]

i wear bass pro hats and ive never touched a fish before in my life

[@cooldustin82]

My 8th grade class trip in the 90s was to Branson, Missouri. Stopping at a Bass Pro Shop was planned for the last day and I was made fun of because I didn’t know what it even was, because I was a New York Yankee transplanted to North Louisiana, where Friday football game pep rallies at school were often camo dress up days where classmates would blow their duck calls. I live in New Orleans now and there’s one halfway between here and Baton Rouge, formerly a Cabela’s until Bass Pro Shop bought them.

[@weirdmusicmixmaster]

this was one of the "im getting old and have to look it up" moments for me, i live in a very suburban area and i was seeing tons of random teens wearing this and just kinda was confused about if maybe people were enjoying the outdoors again since the pandemic.

[@Natstalgically]

Been watching (and listening) to your videos for the longest time and love the amt of research + effort put into the vids! Could yall do one on Casetify? I still don’t understand why it’s so damn expensive + that whole scandal of them copying Jerryrigeverything designs onto their cases too! I wanna get another case cause of their designs but damn, $100sgd for a case. Is it even worth it..?

[@Franco_76]

Why should i buyer your sticker when you say i should not buy stuff I don't need