The TRUTH about PRIME

For decades now, it seems like Gatorade has reigned king supreme over the sports drink world... that is until Logan Paul and KSI launched Prime. The brand and the marketing duo behind it make big promises, and an even bigger splash so we thought it was about time we took a look at what’s really going on.
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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Maley
Editor: Reid Valaitis
Lead Editor: Kirsten Stanley
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: [e-mail]

[@ms.minchin6277]

I'm a Nutrition and Dietetics student here in Australia. We recently looked at the nutrient content of Prime. It's currently not available in Australia as Food Standards Australia and New Zealand (FSANZ) have declared it illegal to be sold. We found that Prime has very very high levels of Vitamin A, so high that it's above the Upper Limit of vit A (borderline toxic). One can of Prime gives you at least 2 times the recommended vit A amount per day. Chronic consumption of this drink can result to liver complications in the long run. It also has twice the amount of caffeine as existing energy drinks such as Red Bull. It's very concerning that KSI and Logan Paul predomenantly have a very young audience and they are consuming it.

[@FutureProofTV]

Woah this is super weird! Thanks so much for sharing this, we didn’t find that in our research but it’s great to know!

[@shabkumar2879]

is this research published?

[@tylakate8166]

Mate, I saw it in Woolies yesterday..

[@ember9361]

@@shabkumar2879 what, vitamin A vitaminosis ?? Widely known. Any medication with Vitamin A will contain warnings about Vitamin A overdose. At least where I'm from, look it up if your medication doesn't come with that info.

[@NoMercyLaVoyage]

Is this Prime Energy or Prime Hydration?

[@Mowntandewey]

I make a general rule to never purchase anything associated with Logan Paul.

[@phoenix6656]

fuck that

[@calvinl5726]

Or anything associated with ksi

[@xamava]

@@calvinl5726 or anything associated with influencers in general, products from most established brands aren't even quality anymore let alone from some schmuck on the internet(commendable excellent excellent marketing tho on their behalf)

[@kimjongun2540]

Fair point

[@augustosaude]

wise decision

[@austinfreyrikrw6651]

I’m a personal trainer and believe me, I actively dissuade my clients from drinking those 💩. Good old H2O is plenty sufficient for 99.9999% of gym-goers.

[@FUBARGunpla]

when i was fighting in the amateur league in muay thai, i constantly had people try to give them, always kept a bottle of water around because it's good enough lol

[@ardentvibe6917]

If you’re lifting heaaaavy 8-10hrs a week, like me, I’d add a littttle pre workout to just one of those waters, and a TON of protein/creatine shakes.

[@trevord.6545]

I always just stick with water unless I'm on one of my weekend long runs or getting prepped for a half or full marathon. Love the LMNT drink mixes and GU rocktane for race fuel

[@FutureProofTV]

We couldn't agree more 😅😅

[@John-mz6ig]

You can buy the electrolytes separately anyways and add them to your water as necessary. Much more economical and versatile. Imho.

[@broizon205]

To me, Prime screams more like a drink for gamers than a drink for athletes

[@thetajc1329]

To me, Prime screams more like a drink for twitch mods than a drink for gamers

[@techster1852]

It’s just a trash drink i came into it unbiased as it’s a drink and doesn’t really matter if jake or Logan Paul is behind it if it’s good it’s good….. it wasn’t anything what i expected it to taste like and it’s just bad straight up

[@everythingpony]

That's because it is

[@TigerTT]

Real gamers drink G-fuel lol

[@Marcelis]

@@TigerTThow’s G-fuel vs GamerSups?

[@veralindqvist3944]

Anything Logan Paul shills is a big no for me. I’ll stick to just plain ol’ water.

[@christofferjonsson]

It is probably in some way a scam in the end. I would not be surprised if they used something sketchy to make them, and he comes out and say "it was not me, i am Only the front man".

[@FutureProofTV]

Just another dude capitalizing on something because its popular and will increase his capital 🤷‍♂ Water is just fine for us too hahah 😅

[@veralindqvist3944]

@@christofferjonsson Oh absolutely. This guy is shady af. Selling crpyto and doing tasteless stunts for clout, nobody should give this clown any money.

[@veralindqvist3944]

@@FutureProofTV That’s so true. This is just a blatant cash grab. I’ll pass.

[@makatron]

Also they market to young kids, presented as a "healthy options" when I'm reality it's nothing inside of it really healthy at all.

[@00cristianH]

As a runner who does 5ks 10ks and half marathons my go to drink is always water. If I'm feeling it I'll make my own home made "sports drink" which is just lemon or orange juice with some honey and some salt in it, this I usually make only during the summer time. I stopped drinking sports drinks years ago when I noticed that after my runs they would just make me feel sluggish and gave me this feeling that I had ran more than what I thought. It was mostly due to all the sugar in it that was making my body crash. And everything said in the video is true, most if not all of us don't need sports drinks in our diet if we are already eating a healthy diet. I get the appeal of stuff like Prime especially for younger generations who are always on social media and see it on their screens but it doesn't take too long to go over the labels and really check to see what you are putting in your body and that's what I try to teach my younger family members, that not everything presented to you is always true. Stay hydrated y'all and enjoy you summer.

[@00cristianH]

@@misssunrise3533 just looked up these tablets. They look interesting I may give them a try.

[@lamargettens2370]

Facts even professional athletes drink water in there Gatorade cups

[@00cristianH]

@@lamargettens2370 exactly! You even see athletes drinking liquids from bottles with their own names on it on the sidelines or bench. They have their own drinks for their specific needs that aren't Gatorade. The cups and cooler is just for show like how in post game interviews you never see athletes drinking Gatorade or Powerade on the podiums. It's just for marketing.

[@sarahwatts7152]

I use the WHO rehydration salts very occasionally - maybe next time I'll add orange/honey so it doesn't taste like sweat in a cup 😅

[@wobblysauce]

Basic drink to make that is similar to what you buy. 1tb sugar, 1ts of salt, 1lt water

[@cjgent]

Never tried Prime, or stuff like G Fuel for that matter. They just seem like a cash grab influencer pushed sugar water. I don't drink sports drinks too often but when I do it's powdered Gatorade I keep in the cabinet I mix myself in a blender bottle to cut down on single use plastic. If Prime offered it in powder I'd be more inclined to try. Death to single use plastic bottles.

[@sriavula]

nah it aint worth its just garbage water

[@cjgent]

I take that back. It's got sucralose. That's a pass.

[@FutureProofTV]

Good on you for thinking about how many of these things are getting disposed daily, I think it might appeal to a fairly larger audience if they were to sell the powdered version

[@MirageTPX]

@@FutureProofTV they released a powdered version quite a few months ago

[@nomercyinc6783]

doesnt matter what americans do, china pollutes the world more than every other industrialized nation combined. individuals dont make a difference regarding recycling.

[@idraote]

I remember a doctor telling me, take one liter of tap water, put inside a teaspoon of sugar, half a coffeespoon of salt and the juice of half a lemon and you will have a perfect sportsdrink, if you think you really need one.

[@zacknelson8918]

I need to try this, sounds good

[@ska042]

That's a good base, but for endurance sports, you do sometimes need way more sugar or other fast carbs. It's a special case though.

[@MrGuitargod91]

You lost me at tap water , that shit is not as clean most of us have been led to believe .. but then again, what now a days isn’t tainted with something 🤷‍♂️

[@ska042]

​@@MrGuitargod91Weird thing to get hung up on since it totally depends on where you live... Where I'm situated, tap water is totally above reproach. Then again, in some places in the US and certainly in developing countries that's not the case.

[@helvijskalnins3264]

I do something similiar. Before a workout i drink just pure salt water, regular tap water + a spoon of salt. Helps with the pump

[@Infoseek777]

What’s funny, is the people that are drinking these “sports drinks” are usually a bunch of video gamers sitting on their asses all day and night in front of a computer

[@perezident14]

Esports drink

[@OneBrokeBloke]

Just like energydrinkers

[@alexah8521]

That’s my sister for you

[@sacredgeometry]

Right, they are machines for efficiently turning sugar into fat.

[@vilmavenla]

I mean, who the fuck would actually drink Prime as a sports drink? That's right, morons.

[@jamesramsey2400]

Miso soup is the ultimate energy drink 😂

[@FutureProofTV]

I would gladly chug a bottle of miso before the game

[@eryalmario5299]

No it's coconut juice

[@pkdude5334]

damn now I'm suddenly craving miso... could be my hangover/dehydration

[@P.J.MartyCone]

I think it was absolutely brilliant for the real Prime creators to market in a way to make the public believe Logish and CSI actually came together and "invented" Prime and concocted the serum. Completely different than the typical Pepsi to Michael Jackson and Britney Spears, or Nike to M. Jordan, or Frosted Flakes to Tony the Tiger.

[@chenzo6165]

i dont think anyone actually believes they mixed the ingredients themselves. they might believe they have a say in how its made but they dont

[@msvoyeur]

As someone who follows the beauty channels, every one has their own line of makeup or brushes. Those who don't Yet have them will say how "Obsessed" they are over a product they will later become a sponsor for 😂

[@eryalmario5299]

Tbh I'd rather trust a beauty influencer selling me a makeup kit than these shills selling sports drinks that will gut your liver

[@OkPe-ww5rs]

@eryalmario5299 Can't the makeup kits contain horrible chemicals that damage your face?

[@msvoyeur]

@@OkPe-ww5rs Yes, there's an influencer whose product was a bit suspect as it contained something that appeared to be mold...

[@turtleanton6539]

Yeeh🎉

[@EonityLuna]

Came across a vending machine here in Singapore selling Prime, and I was genuinely shocked as to how our country not only allowed this piss to be sold here, but that somehow it got a B rating on our country's beverage health rating (which goes from A to D). Given our usually-strict standards for food health and safety this piss shouldn't even have made the cut in the first place, and yet somehow I can't get a drop of Baja Blast anywhere here 👀.

[@drgskates]

If you really are looking for a sports drink, just drink pedialyte or an off-brand version for electrolytes. It's less sugar, less calories, and probably more electrolytes than any sports drink.

[@zazzenfuk]

but that is 4+$ prime is a cool 1.99 I'm joking btw; I will drink Pedialyte when I am sick and losing fluids via illness. still the market of this stuff is depressing. Even my kids are talking about it and I just refuse to give in.

[@nomercyinc6783]

pedialyte is for babies. not athletes and they sell sugar free gatorade and have for decades now.

[@MrNicePotato]

Adding a pinch of salt probably already makes it more than any sports drink

[@mikhailavanesov5912]

honestly, Electrolit is pretty nice. Not overly sweet

[@yodiang3580]

Coconut water is also a great choice for rehydration

[@jamesramsey2400]

Ahh yess I love flavoured water with sweeteners and caffeine

[@bloodlove93]

so you like coffee, tea,soda,sports drinks etc etc lol because those can all have caffeine and sugar and start from water.

[@jamesramsey2400]

@@bloodlove93 sweeteners imply artificial/calorie free sweeteners instead of sugar, which I personally find don't taste great (to preface I'd like to be fine with them but I've done blind tests where I constantly differentiate and just can't stand it), which is my main gripe with this. This was in no way a serious comment anyway, and yes I do enjoy caffinated sugar water, bean soup and rusty leaves seaped in water

[@RizingArmy]

Only prime energy has caffeine

[@bloodlove93]

@@jamesramsey2400 the lol was meant to signify I wasn't being serious, I was just teasing.

[@fleecystheking]

Weird how I just was at Costco in Montreal, they had a giant stack of Prime drinks and I bought a case of it without knowing any of this. I didn't see the marketing even. I feel special now.

[@FutureProofTV]

You are special ❤️🤩

[@txag007]

Pretty much any celebraty endorsed "energy" drink is a waste of money. I believe it was sodium that Prime is basically devoid of any beneficial amount, so I'm not sure why anyone would want to use it as a sports drink.

[@bloodlove93]

yup,also potassium is helpful to muscles too,and i have spasms from those so i drink body armor, i love it so much more than any other sports drink I've tried.

[@nich558]

My local Walmart is always completely stocked with Prime. This video is my first time hearing that it’s selling out and a scarce product to find. I thought it was everywhere 😭

[@censedpeak8275]

Same here, I think the prime craze is mostly localized in the UK

[@Tornnnado]

I'd never heard of it before this lol

[@annasemina6700]

Right, in my country it's like the same thing as red bull or fruit juices. People tend to buy it from time to time, in case with prime they're mostly underage kids.

[@ElectriKitty]

Prime is being sold for 16-18 dollars per bottle in Norway.. so, y'know.. that's insane.

[@YOCOSMINMAX16]

Its 20dkk in Denmark.

[@ElectriKitty]

the price has gone down in most shops in Norway now, it's around 33-49kr @@YOCOSMINMAX16

[@inscrutablemungus4143]

I've fenced since I was 7 and have regularly gone to national competitions through school/college. My 'sports drink' of choice: Water + salt + squeezed citrus (lemon/lime/orange). Takes all of 30 seconds to prepare and costs less than 50 cents. You don't need Gatorade to do competitive sport.

[@cneubert28]

As a cyclist, I looked at what it had and instantly said no. There is just not enough salt or carbs in it to keep me from bonking.

[@jinnij9721]

My gorcery store was begging people to buy this crap because they order a lot thinking people will buy lol.

[@CraigSimmonds]

Tried prime the other day for the first time and it tasted way more like sugary chemicals than I was expecting. I totally see why it's popular with teenagers though - I'd have loved it when i was a teen!

[@djbobby224]

It's not for teens it's for kids

[@PRIMECR7SIUU]

same but it was lush (tropical punch)

[@SGK1206]

@@djbobby224 Facts. The fact that adults are hording these drinks is embarrassing, unless they buying them to sell on their black market to get retarded kids buying the drink for 3 times the retail price

[@matt.2708]

Tastes like cough medicine, it weirdly does have that “chemical” taste

[@xcf5587]

Ngl I feel like a major part of its success is the design. The bottles and branding is ridiculously eye-catching. Also they have a lot of flavours and you do want to try all of them and see what they are like The drink tastes somewhere between meh and disgusting depending on the flavour, which is why I think in a few years time it won’t really be a thing. Having said that they can and will make an absolute shit ton in the short to medium term.

[@baaaank]

100%

[@SGK1206]

the bottles have a nice texture to it as well, almost like you don't want to put it in the bin after finishing the drink

[@negative6442]

Tried a Prime energy drink the other day and it's probably one of the nastier ones I've tried, down there at the bottom with Bang and some flavors of Monster

[@OkPe-ww5rs]

That's the same with pretty much every sports drink. They taste like crap because they aren't meant to be drinked casually, they're made with the expectation that you're using it while working out. That's why drinking sports drink casually vs working out makes it taste different.

[@ernestogastelum9123]

@@OkPe-ww5rs ehh, i like Gatorade even as a casual drink.

[@tylerfernandez3041]

I’m so glad you covered the electrolyte profile! I was waiting the whole video for it. For anyone else that is interested MatPat had a great video on Food Theory that covered a similar topic (:

[@jeffkadlec8264]

Food Theory did a great job on the whole electrolytes content. Incredibly helpful & informative!!

[@Thenappyfox374]

James Smith's video was better informed

[@NUFIGHTER]

Ever since I bought a case of Prime from Costco, I've been cutting the drink with water by half. It's definitely too strong and needed to be dialed back. Kinda reminds me of a concentrated sports drink. I do the same with Gatorade now that I think of it...

[@memesouls8653]

The entire reason for the popularity of this drink is that people are so desperate for clout. It’s considered “cool” or “trendy” to buy the drink and in an age were no one has any identity anymore because social media tells them what to do it makes sense why this drink is popular. Not because it’s good or anything, just because other people are doing it. It’s ridiculous how people are such suck ups.

[@ivanrezzy7926]

I’m 28 years old I tried the prime energy drink for the first time earlier this year and it tastes really good especially the tropical punch. However. Recently I felt my heart beating very very fast after drinking one and it felt a little different than a anxiety attack. And then news comes out about FDA being concerned over what’s contained in the energy drinks. I consider myself pretty healthy cause I go to the gym 4 times a week but I’m gonna stop drinking these cause I work way too hard on my body to die of a sudden heart attack..

[@SobrietyandSolace]

I have similar side effects + one sip is enough to result in totally liquid diarrhea… I’m 30

[@drillmessiah6558]

Man up n drink prime😂

[@tombucannon]

I have always thought of gatorade as juice. cause my little brother loived it, now he loves prime and after all these pieces of info have come out, its really crazy that theyre pushing this so hard while ignoring the potential dangers to young people. I try to encourage my brother to only dirnk a glass worth or make it last longer than an hour, but I can only do so much when im there ya know

[@TheOnlyTaps]

Not an energy drink person but enjoyed watching this (although i have occasionally had rum & red bull on some nights out 😂). Always learning new things everyday on this channel 🙏🏿

[@RobloxVersionsLovesTalkingTom]

Investigators found out it’s like drinking 2 Red Bulls SO BASICALLY THERE teaching kids it’s sooooo good but it’s like 6 cups of coffee???😮 my sister gave me and my niece and my Other little sister some And mine you were kids we boosted up and stayed up the whole day and was active as heck

[@CharlesOuimet]

As an elite cyclist/KZbinr, I have spotted some misinformation about sports drinks in this video. For high performance in any sport, it's all about the carbs intake before and during the effort. You WANT that 20-30g carbohydrate per bottle to perform at a high level. World tour cyclists are taking up to 120 g/carbs per hour with a mix of food, gels, and drink mix. The electrolytes don't increase performance, carbs/sugar does. The electrolytes are usually good to prevent cramping, that's it. So yeah, Prime is not a ''performance drink'', it's a beverage. Gatorade zero with not sugar is not a ''performance drink'', it's a beverage If you want to perform, drink and eat carbs!

[@RBzee112]

He never once says electrolytes increase your performance. He said sports drinks 'claim' to replace what you sweat out during a workout. He also said that all sports drinks are basically BS.

[@dykam]

Required electrolytes intake is going to depend on sweating etc. It's not "just cramping", though that's probably the most common symptom of a shortage. That said, there's better ways to consume them than most marketed "sports" drinks. But consuming more than you need AFAIK yields nothing and if anything stresses your kidneys, that's correct.

[@audreysavard3248]

I agree with you. I was in a sport program when I was a kid. The nutritionist they invite say exactly it. Water is enought for a easy to moderate level of sport. A well balanced diet will be suffisant to cover the need in carbs and the lost of salt. Theses "sport drinks" are only usefull on a intensive sport for more than hour. Rare are peoples doing competive cyclism but lot are sadly drinking those sport drinks or proteine shake.

[@ska042]

@@audreysavard3248 Yeah that's kind of the thing, there's almost no overlap between drinks good for sports and drinks healthy for general use. For multi-hour hard endurance efforts, you WANT tons of sugar (whether from maltodextrin/fructose/sucrose, whatever) and it's ok to consume all that during the effort. Like 80g per bottle, which you drink in an hour or so. However drinking that kind of thing day to day is a bad idea, just super unhealthy because you're not actually burning all those fast carbs right when you're drinking them.

[@SamRocher]

It looks like influencers are becoming closer to cult leaders each day.

[@SynsterFear]

I'm a 30 year old guy and I have never heard of this drink til now. These young folks be on all kinds of stuff.

[@KeyEpic]

They just banned this product in Canada and are re-calling it Off the shelves

[@phoenix5054]

I remember the game theory guy making a video about Prime too. He concluded that it doesn't have enough of the "electrolytes" that is lost by our body.

[@EmmisonMike]

Honestly I'd be super interested in a video either from here or Future Proof Health concerning energy drinks. Might be a big subject since there are so many and they have different "energy mixes." I've just worked with a few folks that were on that "multiple BANG's-to-stomach ulcers" pipeline.

[@gilbertoflores7397]

A channel called more plate more dates made his own energy drink, and made a 2 hour videos explaining everything; all the ingredients and why he chose it, comparing it to other drink, showing what the body absorbs, what the body lacks and how it can help in small ways of getting such things. It's very detailed, also explaining how they can be bad for.

[@mktemple476]

My favorite 'functional srink' is the original, tested and true WATER.

[@lawrenrich6419]

Never touch sports drinks. I’m very active and it’s good ol boring water for me.

[@SuperMegaCoffeeGuru]

Between this and the Food Theorist video, I have learned all I need to about a brand I was already avoiding.

[@gilbertoflores7397]

Look up more plates more dates' much more informative videos about prime as he does videos about performance/working out.

[@Scotty_in_Ohio]

About 3 months ago I was at Sam's Club and people were loading up their flat bed carts with the stuff - it was crazy.... I was able to get a couple bottles of the stuff somewhere else as I wasn't going to buy a case of it - and tried the fruit punch flavor - not bad but reminded me of full-on Hawaiian Punch. Before watching this video I was convinced that it was all marketing and social media influencer driven - nice to see I was pretty much right.

[@MatsueMusic]

The Wii and Switch *-pioneered-* the “artificial scarcity” marketing idea. These guys just took that idea, found two influencers with varied personalities and identities and packaged it in a sugar water drink.

[@nomercyinc6783]

adults who play Nintendo opinions arent valid

[@VintageToiletsRock]

Supreme is more of the true pioneer of artificial scarcity.

[@user-vb8zo6kh4j]

The wii and switch did not pioneer artificial scarcity

[@MatsueMusic]

@@user-vb8zo6kh4j agreed. Definitely was not the first or last. More so another hugely successful flavour of something old.

[@jonahhammond2438]

You need to go outside more

[@hedgeearthridge6807]

I really think the people who actually benefit from sports drinks is blue collar workers especially in hot climates. Die casting and foundries, welding, construction, etc. They legitimately sweat a lot, and the sugar is good for keeping up blood sugar when you're legitimately expending a lot of energy and can't take a break to eat something. However, they seem to mostly appreciate powder mixes to add to water, like my factory has packets of it in vending machines (for free, you just scan your badge). So the premixed stuff isn't even useful to the people who would need it most. Gatorade is incredible when you have a stomach virus, then you REALLY need whatever sugar and minerals you can absorb

[@RobloxVersionsLovesTalkingTom]

Investigators found out it’s like drinking 2 Red Bulls SO BASICALLY THERE teaching kids it’s sooooo good but it’s like 6 cups of coffee???😮 my sister gave me and my niece and my Other little sister some And mine you were kids we boosted up and stayed up the whole day and was active as heck ;;(the energy kind)

[@isaacdavidson7985]

I did further looking into the ingredients and in my opinion the biggest flaw of this drink is the artificial sweetner, but this is already common in pretty much all zero calroie drinks anyway. As far as electrolytes while it doesn't have sodium, potassium is another very key electrolyte of the body which is why you see bannas after a lot of 5k races their high potassium content. So this aspect really isn't completely a fallacy. However the main electrolyte that's loss during sweating is sodium thus why sweat is salty, so having such a low sodium content just kinda hurts its intended purpose. As far as all the other "chemicals" that are in the ingredient list they are just added supplements that we already have in are body that are associated with with muscle efficiency, recovery and growth such as zinc, magnesium ,vitamin A, and vitamin b12 . Then there are several added amino acids that also aid in the similar functions. So in my opinion on paper it seems like a low calorie somewhat useful sports drink and may have some benefits and cons compared to others but like a lot of other sports drink unless you're really go hard the benefits would just be comparable to drinking water.

[@SobrietyandSolace]

I am losing my mind at how unavoidable these sweeteners are now! I have one sip and I’ve got tachycardia, confusion, fatigue, nausea/vomiting and completely liquid diarrhea. I’m sick and tired of it. The whole point of Lucozade is glucose but it’s got freaking sweeteners in it

[@matthiassventoest6800]

water…, water is what we should be drinking. I only strayed from this during my rugby days.., and nowadays if I am running over 2 hours. heck when I was playing HS football 🏈, we drank water during practice and games. but hey.., hype has won the day

[@Asa-rn7uu]

Loved the review part! You should review all of them and the energy drinks

[@RockitFX1]

This is not the dystopia that I had imagined.

[@iandmacdonald]

It is, however, the one Mike Judge imagined.

[@RockitFX1]

@@iandmacdonald it's what plants crave!

[@KapouehKanard]

My european boomerness is in full puzzling mode after this. I know the words, I know the names, I've seen the producst but still, why ?

[@bloodlove93]

don't feel bad,im nearing 30 and im American, i don't get it either.

[@gargablargblarg]

never tried prime (and i don't want to tbh) but the social media angle definitely works, unfortunately. especially on the younger demographic they both have. kids where i live go crazy for it when, really, it's probably not the best thing for them to be drinking at a young age

[@ATM180]

TW: eating disorder ED survivor here, had to spend months in a residential unit. Many of us were so skinny and immaciated we couldn't absorb nutrients properly. Most of us were "perscribed" at least one 12 oz bottle of Gatorade a day for the sugars and electrolytes. The goal was to eventually stop having to drink them as we got healthier. That is probably the only time i can imagine a sports drink being beneficial to a person...

[@TheIceCrypt]

Thank God South Park tackled the Prime craze in their latest special.

[@viedal]

this adds a new layer to the experience of watching a child drag his mom into vitamin shoppe to try to track down a very specific flavor he wanted

[@mikeandyy]

I appreciate the deep dive. I do enjoy the drink, but it is good to be reminded that I do not need it. Also good to know about it's failure to be a proper sports drink!

[@robinmartinsen6149]

Man really said Logan is not a athlete

[@habitatLP]

I've seen Prime beeing sold at Aldi for 99Cents here in Germany.

[@JoeYatesAlaskanFilms]

This is the first time I have ever heard of Prime 😂

[@nickisaperson]

We need more people like this guy on youtube

[@rorybannon]

I’m glad you guys are spreading the word, I thought only derek from MPMD was gonna talk about this

[@user-mm3su6cb6q]

It’s like getting squash and drinking it with no water 😅

[@senselessplace]

I HATE influencer backed things so much T_T We just started selling PRIME where I work. I was sad... It was selling because they are youtubers. People lose their bloody minds... I saw it and I think I just find Logan Paul so distasteful I actively avoid it. But yes I drink sport drinks because I don't handle water well. I'm not an athlete anymore but I don't hydrate, "Ade's" are better than power drinks. And I can't have the powders you at the water. But yea, water. it just doesn't taste like anything, and we want variety. it will be interesting to see where this mess goes.

[@I_am_ENSanity]

We sell Prime at my store and when anyone asks if they should buy it I laugh and tell them it would be better to just drink more water.

[@RabbitsInBlack]

Where I live this stuff is always in stock. NEVER SOLD OUT. They have their own little fridge display. No one is touching it. Soda and Beer is what we buy.

[@JoshValdez1996]

This stuff has been everyone around me for months so I’ve been so confused about the “scarcity” that I’ve been hearing about. They’ve literally collecting dust at my Walmart for months lmao.

[@raheeeg]

I think most of us actually have too much salt in our diets, sweating it out is probably a good thing

[@sriavula]

Drink Water.

[@drewd4952]

I can find this stuff in most any gas station near me. But I’m also so disconnected from this that I didn’t even know it was “Logan Paul’s” drink

[@TheFacelessStoryMaker]

If Prime was marketed as a like drink to replace sugary sodas with a good amount of flavor then there'd be ZERO problem. But when they market it as an "electrolyte drink" and perform major sleight of hand to make it true on the outside. Then that's a problem. Cause under scrutiny. It does not hold up.

[@MithridatesVI32]

Yeah, Honestly it's not nearly as bad as Monster or redbull IMO. Very bad to consume daily but every once in awhile i don't really see the fuss about prime. gatorade is literally heated over 100 degrees then poored into the plastic bottle and then cooled down, sent to your local store. I really don't think yall know how bad other energy/hydration drinks are.

[@jayfromnyc0961]

Dang I want some prime now after watching this.

[@NoMercyFtw]

LOL watch out Logan might sue u lmfao

[@TheReflecter]

It’s not for athletes Prime is barely a sports drink. It’s a fake sugar juice drink that tastes like an energy drink but marketed towards kids. Sports drinks are mainly for the average consumer not just pro athletes.

[@CatFoodDraino]

I miss all sport. Carbonated sports drink was weird, but I enjoyed drinking it playing ball as a kid

[@vilosey2013]

I work in a store and we've had people back into the back to see if we have any in there. People have driven for like four hours to find them and we sell out by one o'clock when ever we've got them in.

[@crazychick]

This is crazy here in small town Oklahoma I didn't know who was behind prime and our local Walmart is always having this drink in the large middle aisle displays and never sell out. They have a ton of these.

[@Mikey_mau5]

It’s all kids. Children have grown up watching these two guys and are the main consumers of this beverage. That allowed it to grow so quick that it became mainstream and now it’s becoming normalized for others to purchase as well.

[@sakul4133]

Prime is really good tho

[@synthiandrakon]

One thing i will say is that i can believe that the supply shit was like a matter of the demand grew faster than they anticipated and weren't really ready to scale production. However on the flip side as someone who lives in the uk, anecodotally the prime in the supermarket i worked was significantly discounted before being put on clearance for less than half of the price, and it still took ages to sell. I don't think we sell the stuff anymore

[@ddcs0s]

I used to work in conservation doing state park preservation back when I was in my late teens and early 20s and we had a no sports drink rule when we would go on spikes and backcountry jobs (Jobs where you're hiking and camping for days or weeks at a time) We used to take these tablets that were basically just salt and put them in our water ... The issue with sports drinks is the sugar it may work great for short time periods but sugar in large quantities causes issues and some of the sugar substitutes are even worse ... Most people just need water

[@Saltpork305]

I picked up a couple of cases of Powerade when I packed, loaded and moved myself for a month. Since I did that last month, I'm done with sports drinks. Water, tea, soymilk, etc is fine. Sports drinks are a bit of a scam if you eat full meals. Prime is just the newest iteration.

[@kristakrash4365]

I knew absolutely nothing about the history of the "creators" or the product until now. I have been dealing with some medical issues and was told to drink something with electrolytes. It's also very possible that I'm low in potassium and that will be known once my blood tests come back. I have tried many electrolyte drinks over the years and couldn't stand any of them, including gatorade. I cannot stand salt flavor in a beverage. On a whim, I tried a Prime and it actually helped calm my nausea and dizziness. If there's no way a person will drink an electrolyte drink that tastes like it has salt in it, is it still at least slightly beneficial to drink Prime? It does have 10% coconut water in it, but the flavor actually masks it so I don't gag from coconut water flavor either. I don't like the most common flavors, but I really enjoy the lemonade and the Cherry chill or whatever it's called. Maybe because I only started drinking them a couple of weeks ago, I have never noticed there being any shortage. There's only been a few gas stations where I couldn't find them.

[@YourCapybaraAmigo_17yrsago]

Lol 90% of sales of anything is marketing. It's wild.

[@zacknelson8918]

A few days ago I saw a mother with 2 kids under 10yrs old, and those two kids had 4 pr8me drinks each, the mom had some food. But the kids were talking about there prime and what one is better, and what one to try and everything....scary kids drinking the energy drink

[@fixed6354]

I remember when I was young my parents didn't allow me to drink red bull and other energy drinks

[@andrewnada819]

I bought the drink out of curiosity the blue raspberry and i thought it was just to dam sweet, so my 12 year old nephew wanted to try it and he thought it was way too sweet as well lol, he said "dont trust logan paul" lmao

[@Greg_Nieves]

I was ready to say Water when he mentioned drinking something that will help me do things. Surprised me when he said I’m shit out of luck lol

[@therippedemon]

The fact that it has way more potassium than sodium should tell you how little understanding this company has about hydration. Nevermind the high caffeine content and stupid amount of Vitamin A.

[@matt45540]

I bought that thinking it was body armor knock off. Tasted like cleaning chemicals. Didn't realize they were sweetening with aspartame poured it all out unfortunately

[@FatChanceTheCouchDog]

I'm trying Prime Energy drink for the first time. It's been less than 24 hrs and I have diarrhea, a headache and pain at the base of my skull close to my neck. I have done nothing else new with my diet and daily routine for over a week and have no other symptoms that might indicate anything else in play here. As for the drink's performance, I'm a parent dealing with sleep regression and experienced the energy boost REQUIRED to deal with a child that wakes up at midnight when I'm usually in the least convenient stage of a sleep cycle (where you wake up groggy/lethargic and soon develop a headache) and proceeds to have enough energy to be awake for 3-4 hrs. Not only was I still awake and had the energy to be both calm and functional during this event, I outlasted the kid. Now, I had the drink around 5pm yesterday and was up after a very restful morning (got my full rest because I was given space to do so) and the day wasn't especially taxing though busy. I was up until about 3 or 4 am and fell asleep naturally after I was sure the kid was finally out for good (several false starts are normal for sleep regression and its a frustrating process). I would say the drink gave me a better state of calm during an otherwise stressful endeavor. But waking up today just before 8am (child needed food and diaper change) I have pain at the base of my skull, a headache and diarrhea that smells like the drink. Yes, I drank water after consuming the drink and no I didn't eat anything after consuming the drink. Not really sure what else to tell you other than this isn't something I'm going to keep buying. If I want a caffeine boost, some sodas have the same caffeine content as Prime and are cheaper so financially there are cheaper energy fixes. Healthwise I like that there is B vitamins in Prime. Now that I'm aware of the significant amounts of Vitamin A, I'll drink the remaining Prime I have in moderation (I wanted to try every flavor offered). I hope this helps someone else out there. Tldr: Pro: energy enough to deal with a baby in a calm state of mind. Con: hangover the next day, fragrant diarrhea. Conclusion: Nope.

[@StefanTerndrup]

Not tried it yet, as it is not allowed here in Denmark, but it is supposed to launch in a few days with another recipe whatever that means!

[@Andreamom001]

It sells out? There is plenty of it at my grocery store. 😂

[@Thor-Orion]

7:00 come on now, Conor McGregor literally said to Khabib “it’s just business” when the bell rang to end one phase of the mauling because he knew in 60 seconds time that mauling was going to immediately resume.

[@Janokins]

If it ends in ose, it's a sugar, fructose - fruit sugar, lactose - milk sugar, so sucralose = sugar sugar? 🤔 Wikipedia says it's a mix of fructose and glucose fwiw

[@Real_Xwisdom]

You know what kind of concerns me. A lot of people talk about how bad Logan Paul is, and he totally shouldn’t have a platform or business that targets kids. But not many people to my knowledge are talking about KSI’s controversial behaviour, there’s the whole face thing, being obnoxious in public, his mocking of mental health, whatever happened with him and his brother ( I know it was mostly his brother but he definitely wasn’t totally innocent.) I believe more people should be covering it. I also have a bad feeling about the fact that prime is company setup by two not really known people and represented by two controversial people who probably shouldn’t have the career they have yet continue to have it.

[@Killerkraft975]

Most of the time you dont need electrolytes unless you sweat alot and do alot of physical movement. If you really do care about electrolytes, just drinking half a teaspoon of salt mixed with water will probably do you better.

[@jacklove6536]

Sugar also helps the drink dissolve into your blood quicker in your body, which is another reason why it is added in high amounts to things like gatorade

[@yetinother]

Where I live they have a giant display of Prime right as you walk in the front door of the store. Basically a huge bin of the stuff. I put 3 of the green ones together right on top of the pile. After a week they are still untouched.

[@ShamelessJames]

yeah it's mainly the UK that has the big freakout over it and kids buying empty bottles just to carry around with them and look like they have prime for like 5 gbp. here in the US iv'e seen it in mountains at every single walmart.

[@_stfubroskii]

The drinks hype relies on its scarcity and the drink relies on hype, so there will never be enough supply as that will kill the drinks hype.

[@sharonoddlyenough]

My work requires great physical exertion in all weather. I've recently tried drinking a sugar free Gatorade in addition to all the water I desire, and I feel noticably better. Low and no sugar Gatorades and other sports drinks exist and work fine.

[@avfc1985]

Water and a pinch of salt but most people who by these drinks do it for the look. The taste or ingredients don't matter.

[@Cullenkid24]

not his voice getting deeper after the sips lol

[@sadiexoxo275]

I'm in the UK and it just tastes like vitamin water. Nothing intense but i do taste the b12. we have strict food regulations here though so don't know if its exactly the same formula.

[@thecrowfliescrooked]

Costco sells it now. Each building has 4/5 pallets of the stuff.