How Beis made a cult-like market | Shay Mitchell luggage brand case study

Hi, Beis Luggage by Shay Mitchell has a very inspiring brand success story. In this case study I try to elaborate on how the Pretty Little Liars star made boring luggage appear cool to the IT girls and marketed to Urban moms as a must-have fashion-staple for travelling, and for going anywhere from the gym to Jaipur.
Beis is outdoing it's competitors on the heavy market influenced by American Tourister, Samsonite, Away, and so many other luggage brands.
How did Beis do what these brands did not?
Watch to find out.
Chapters for those who want to jump to a section:
0:01 Company Formulization
2:25 Product formulization
4:31 Marketing techniques used by Beis
8:35 Mattel Barbie X Beis Luggage
8:47 Sales strategies used by Beis
12:04 Retail partners and collaborations
Books mentioned in the video:
Blue Ocean Strategy by Chan Kim and Renée Mauborgne
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Disclaimer: Research my own and opinions my own for this case study.
Keywords
#shaymitchell #beisluggage #marketingcasestudy #brandstrategy #branding #marketingstrategy
Shay Mitchell, Beis, Beis Luggage, Beis vs american tourister, Beis brand case study, american tourister vs samsonite vs away, Beis brand marketing

[@lailaalbuquerque5036]

Great video! I watched the whole thing and even took notes lol, keep it up!

[@BrandsNotes]

Kind of you to say. Thanks 🤗

[@do8344]

🎉🎉