Branding 101: How To Build A Strategic Brand in 2024

Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
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Here's the deal, we've got a jam-packed agenda for you:
0:17 - What is branding?
1:37 - Why is branding so important?
3:00 - Brand Strategy vs Brand Identity
5:19 - The 9 Pillars Of A Successful Brand
5:30 - Pillar 1. Brand DNA
6:48 - Pillar 2. Target Audience
8:13 - Pillar 3. Positioning Strategy
9:55 - Pillar 4. Brand Personality
11:56 - Pillar 5. Verbal Identity
13:27 - Pillar 6. Brand Messaging
14:48 - Pillar 7. Brand Story
16:52 - Pillar 8. Brand Name & Tagline
18:35 - Pillar 9. Visual Identity
20:19 - The Branding Process: From Concept to Launch
In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.
The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.
So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.
Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.
Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!
#brandingtips #branding101 #brandstrategy101
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[@RazaSid]

Good point but just search for the Brand Archetypes video (I'm assuming that's what you mean?) Another great video and really worth the extra effort.

[@BrandMasterAcademy]

😁😁😁 kzbin.info/www/bejne/q5OqYouEhJaje5Isi=dLWzQ1CE_GyYbOb5

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[@NottaVideoSummary]

1. The video discusses branding 101 and how to build a strategic brand. 2. Branding is about making a business more appealing to a certain group of people than its competitors. 3. Branding involves more than just the visual elements such as a logo and website. 4. The aim of branding is to influence buying decisions of the audience. 5. Branding involves understanding the audience and building an ecosystem around them. 6. Branding is important because it helps businesses influence the buying decision of their audience. 7. Brand strategy is the plan behind the brand on how to engage and connect with the audience. 8. Brand identity is the visual representation of the brand, while brand strategy involves messaging, storytelling, and brand personality. ----From Notta's video summarizer

[@michieltieleman9462]

Nice, thank you.

[@darlenedarlena4926]

On point

[@mwanziajoseck3904]

👍

[@emporiumev]

Here is a guy who talks straight to the point and no crap that all these other gurus trying to present their brand and trying to sell you all kinds of nonsense as well that background music . You are a great businessman Sir Thank you for the info.ev...,

[@BrandMasterAcademy]

Thanks for the kind words. Glad you find the straightforward approach useful - that's always the goal.

[@chukwumapaul3465]

Honestly

[@Larasmyth]

I work in a brand agency, and just loved how well you explained everything so concisely!

[@angelam.1416]

I confess, im not a brand strategist but i just love these videos..they make confusing topics so much clearer!!!

[@BrandMasterAcademy]

Happy to help!

[@djsargex7777]

I've launched a successful dj brand before and now I'm launching my second and this dude knows what he is talking about, I know from experience! Here to brush up on anything new I might be missing!

[@bryanoldenburg9870]

A Crash Course in Branding... thanks Stephen! I just finished a Digital Marketing program at Northwestern University. Taking a deeper dive into KZbin, Copy and Branding. You've been instrumental in the latter. Thanks a million!

[@BrandMasterAcademy]

Most welcome

[@BecomingZakah]

This is by far the best video I have seen on building a brand from scratch. Very detailed and informative. I will watch this over and over again

[@BrandMasterAcademy]

Glad you enjoyed it!

[@TheeeDannyD]

Me too. Been in this area of industry my entire career. This really segments a complex idea.

[@nicopaolo]

Hey man! I saw a video of yours from 3 years ago and now I'm checking out this one and I gotta say HUGE improvements in lighting and color correction. Very cool to see. The information and delivery on camera has been consistently solid. If you're open to it I just wanted to suggest, the primary light your using is still a little harsh so if you diffused it a little bit (you could do this really easy by hanging a thin white cloth in front of the light) I think it would make a BIG difference, also for the color correction in post try to lift the blacks just a little bit more and I think you'll see a pretty solid improvement. Your channel is awesome, great information, has been super helpful as I've been jumping into this new career :) I hope this helps as much as your channel has been helping me!

[@knight1506]

mate your content is godsend, so clear and cut, way more detailed than the others.

[@BrandMasterAcademy]

So nice of you!

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4ra ke technical features sabse best hain, pura reliable platform hai bhai📱💪🏼

[@mohgraph254]

The fact that this is free is mind boggling. The front-end branches from the back-end. I have been doing it all wrong. Thanks for clearing the cobwebs 😂

[@BrandMasterAcademy]

Glad to help

[@cristinagarcia8541]

What a value bomb it is, thank you so much!

[@Aira.Padilla]

Thank you so much for creating this! This is so valuable and helpful to my brand.

[@BrandMasterAcademy]

Glad it was helpful!

[@SigmaCarta]

This was an excellent breakdown, I've followed the steps to the letter. Thank you 5/5 I've subscribed to and employed a funnel, built the website and shooting a podcast to convey the men who are avatars of the brand.

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Thank you for a clear, concise, straight to the point informative video that does not promise quick money while trying to sell me a master class! ❤

[@katrinahill3393]

I love your content and have been consistently watching it for months.

[@BrandMasterAcademy]

Glad to hear it!

[@justme-fe2sf]

The best Channel for anything branding related.

[@BrandMasterAcademy]

Much appreciated 🙏

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marketing student here. this is a huge plus thx!!

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This was absolutely incredible! Thank you so much for this information! You made a complex topic so much more clearer and palatable.

[@BrandMasterAcademy]

Glad it was helpful!

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What a class! Grateful for this 👊❤️

[@BrandMasterAcademy]

Glad you enjoyed it!

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Been following you for a while now, keep the great job. Fantastic video. Love your frameworks ❤

[@BrandMasterAcademy]

Glad you like them!

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[@briannabefit]

This is by far the BEST brand strategy video I’ve seen. So perfectly explained. Thank you!

[@BrandMasterAcademy]

Glad you enjoyed it!

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thank you thank you thank you sooo much. This video is so so so helpful. Truly grateful.

[@BrandMasterAcademy]

You are so welcome!

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Thank you Sir.

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This should have been a paid course. Wow this is an outstanding video brother. The reason I like it so much is because it’s a deep dive. So much of the YT content is surface level, but this is an actual deep dive that teaches you something - a lot actually. I need to rewatch and take some notes and break it down. Thank you very much 💪

[@BrandMasterAcademy]

Great to hear thank you 🙏 Plenty of quality brand strategy content coming your way to help!

[@romaricndri9087]

❤❤❤ it was good to know the 9 pillars to build an appealing brand. Thank you dear

[@BrandMasterAcademy]

My pleasure 😊

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This is an incredible video. Great work. So much valuable information here.

[@BrandMasterAcademy]

Glad it was helpful!

[@TheeeDannyD]

BEST VIDEO ABOUT THIS TOPIC! Nice one!

[@BrandMasterAcademy]

Glad you think so!

[@tamer27antepli]

6 minutes in to this video and I learned more than that I did in 1 year at school studying marketing & communication

[@BrandMasterAcademy]

Great to hear thank you 🙏

[@edgarasbobrovas883]

00:03 Branding is about making a business more appealing to a certain group of people than the competitors. 03:42 Brand strategy is essential for engaging and influencing the audience. 06:58 Segment your market to be more relevant and appeal to specific audience 10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience. 13:28 Brand messaging is crucial in influencing how your audience perceives your brand. 16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience. 19:14 Designing the visual identity with strategy in mind is crucial for a brand. 22:05 Understanding and influencing brand perception is key to successful branding. Crafted by Merlin AI.00:03 Branding is about making a business more appealing to a certain group of people than the competitors. 03:42 Brand strategy is essential for engaging and influencing the audience. 06:58 Segment your market to be more relevant and appeal to specific audience 10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience. 13:28 Brand messaging is crucial in influencing how your audience perceives your brand. 16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience. 19:14 Designing the visual identity with strategy in mind is crucial for a brand. 22:05 Understanding and influencing brand perception is key to successful branding.

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[@splattrick2432]

Just wanted to leave a big thank you for your phenomenal videos! I've been watching/listening to them for the past few days to gain more clarity and understanding into how brand strategy can help my small business. If I may make a suggestion, while the theories and frameworks are really good to get my feet wet I would love to see videos about case studies/applications in how these branding strategies shape the storytelling of a range of different brands (from small business to large corporations). Thanks for all the content, I've subbed and will be watching more content now

[@BrandMasterAcademy]

Cheers for your feedback… Taken on board 👍 We do of course dive much deeper into case studies and application in our flagship programs > brandmasteracademy.com/programs-tools/ Reach out if you need anything

[@americaswebclub]

You are really good at this. Thank you.

[@BrandMasterAcademy]

I appreciate that!

[@likemindscreative]

Best content around building a strategic brand I've seen out there! Thanks so much for sharing your valuable insights and expertise with all of us.

[@BrandMasterAcademy]

Delighted you got value 👍

[@awarrenty]

Awesome! Insta subbed! Thank you very much for this golden branding breakdown!

[@BrandMasterAcademy]

Awesome, thank you!

[@daah447]

Love this ❤

[@jayshaunpatty8972]

Glad I came across this video. It was so detailed and I'm starting a new business. Great video

[@BrandMasterAcademy]

Glad you enjoyed it!

[@narrenmagie]

Wow, amazing content. Thank you so much! I'm in the process of setting up a business and it takes so much longer than I expected. You didn't really tell me anything I didn't know, but reminded me of what is essential.

[@BrandMasterAcademy]

Fantastic!

[@Theoverthinker81]

Branding is the company's personality.

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[@BrandMasterAcademy]

Glad it helped!

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Would like to say that you’ve done very well with this project. I’ve listened watched now third time around taking notes. Coming from one that does much research and views many I do not even think I followed you first time around just added the video to watch later. This is very pragmatic in the discernment utilized in its dissemination.

[@BrandMasterAcademy]

Wow, thank you!

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[@BrandMasterAcademy]

Glad to hear that!

[@seasonsventured]

This video has been immensely helpful as I am just starting to create my brand! Thank you!

[@BrandMasterAcademy]

Glad it was helpful!

[@lolzorkont]

Branding is about you looking like yourself. So Coca Cola with all its distinctive assets and its typical way of communications. The better your branding is the more effective you can be in communications. Brand Strategy is about how you want to position yourself in the market, vs your competitors and in the eyes of the consumer. Next to that you have your communications strategy. So in which way do you want to communicate with the target group. Do you want to use a Brand Character for example. Part of your communications strategy is media. Do you want to use more TV ads or less, more OLV or less and is PR part of your strategy. At least thats how I look at it.

[@lamonefelder7084]

Wow!! That was awesomeness!! Thanks!!

[@BrandMasterAcademy]

You are so welcome!

[@user-cs9nw5wm6s]

Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you!

[@BrandMasterAcademy]

Glad you're finding value in adding brand strategy to your graphic design work. Understanding a brand's core before diving into visuals is key. Keep exploring resources on brand positioning and audience analysis. It'll make a big difference in your work.

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Your tips on branding are practical and easy to implement. Thanks for sharing!

[@BrandMasterAcademy]

Glad it was helpful!

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[@BrandMasterAcademy]

Glad you liked it!

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[@BrandMasterAcademy]

My pleasure!

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[@BrandMasterAcademy]

Glad you think so!

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[@BrandMasterAcademy]

You are so welcome!

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This is excellent! I realize that I have some of this but not the full 9 pillars. This will be my focus over the next few weeks. Thank you for the thorough video!

[@BrandMasterAcademy]

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[@BrandMasterAcademy]

You are so welcome!

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[@BrandMasterAcademy]

My pleasure!

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Thank you! Cheers!

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My pleasure

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[@BrandMasterAcademy]

Much appreciated 🙏

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[@BrandMasterAcademy]

Thanks for the sub!

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Thank you 🙌

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[@BrandMasterAcademy]

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Glad it was helpful!

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[@BrandMasterAcademy]

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[@BrandMasterAcademy]

Thank you!!

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[@BrandMasterAcademy]

I'm glad you like it

[@charlietoonsstudio9325]

THANKS

[@BrandMasterAcademy]

Welcome

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[@FernandoLife]

Good tips

[@BrandMasterAcademy]

Glad it was helpful!

[@chukwumapaul3465]

Hey this is the best video on branding I have ever seen. I just do not understand yet the personality part of the strategy. Any additional comment might be helpful.

[@BrandMasterAcademy]

Glad you found the branding video useful! For the personality part, think of it as giving your brand human traits to connect better with your audience. Or is there something more specific you have a challenge with?

[@chukwumapaul3465]

@@BrandMasterAcademy Thank you so much for your response. I would have really appreciate a content of yours as to how this is done in practice. But I am really delighted. Thank you.

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Bhai 4ra ke technical support bhi quick response dete hain, full satisfaction 😃👍🏼

[@akane8615]

You're good at explaining but i wish to see what a complete and finish brand strategy look like, maybe you can do a series and walk us through ur brand building.

[@BrandMasterAcademy]

Hey, Thanks for the suggestion! It's always good to hear what you'd find useful. Actually, that's a great idea to create a series walking through a complete brand strategy. I can't make promises right now, but I'll definitely consider it for future content. Stay tuned! Stephen

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Much needed

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