How Boxing Champion Canelo Álvarez Spent His First $1M | My First Million | GQ Sports

In 2012, the now undisputed super middleweight champion Canelo Álvarez had raked in over $1.2 million dollars after defending his then light middleweight title against Shane Mosley. From a $10K TAG Heuer watch to a $200K Audi R8, here's how the Mexican boxer made, spent and saved his first million dollars.
Director: Graham Corrigan; Alejandro Montoya Marin
Director of Photography: Grant Bell
Editor: Gerard Zarra
Producer: Kristen DeVore
Senior Producer: Lizzy Halberstadt
Coordinating Producer: Sydney Malone
Line Producer: Jen Santos
Production Manager: Andressa Pelachi
Production Coordinator: Kariesha Kidd
Camera Operator: Lucas Vilicich
Sound Mixer: Paul Cornett
Production Assistant: Fernando Barajas
Production Assistant: Gee Depratt
Translator: VITAC - Giovanni Carvallo
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Justin Symonds
With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.

[@WhiteSkinCanWinSometimesRelax]

He literally gave a million to Mexico’s Earthquake disaster too

[@moisesr7840]

He also helped so many in need during a Hurricane in Guerrero Mexico, and donated to a hospital.

[@LegendDub9]

Yeah but in this episode he is talking about his first million. He has spend a lot in helping other since then .

[@francescototti619]

“Uno nunca sabe” es lo más mexicano que puede decir un mexicano 👌🏼👏🏼

[@leobardobivianomedia]

😊

[@ctrldmnz6242]

Y es la pura verdad

[@josephmanriquez7877]

La pura neta apá

[@fernandozamora7040]

jajajjaja tambien dijo el famisisimo "Hay que saber " jajaja " Hay que saber" y "uno nunca sabe" palabras que inician buenos consejos mexicanos

[@randommf3549]

J

[@Ff101891]

A house, a car, a watch and a ring. Literally the most simple way to spend a million bucks lol

[@tonygarcia5026]

Forreal I would’ve prob spent it in hookers and coke

[@ACC..-]

@@shalinpatel1516🤦‍♂️🤦‍♂️

[@ombie7317]

@@shalinpatel1516 and still winning more than you ever will

[@cyborneticstone9756]

Now he is the richest current boxer in the world, and the 5th richest athlete overall

[@jasonmoukala8909]

He’s definitely not the 5 richest athlete

[@TSAVVVV]

Very smart with his money. Started saving as a 18yo.

[@davidson2004fatboy]

SMART ??? GUY'S DUMB as a F U K ING FENCE POST. HE COULDN'T MAKE a DECISION IF HIS LIFE DEPENDED ON IT. U JACK A/S

[@srcreationz230]

"Porque uno nunca sabe" 😅🙌🏼

[@ciscoramirez6688]

The face of boxing 🙏🏽

[@heyDave562]

Negative. Gervonta Tank Davis is the face of boxing

[@stonebricks42]

@@heyDave562Lol

[@perqtivated]

@@heyDave562tank is the face of the new generation of boxing… canelo still is the face

[@Dwiz26]

@@heyDave562You know nothing about boxing fool

[@Commenter1234Boxing]

Cap he lost

[@chadbailey7038]

“What comes fast, goes fast.” 💯

[@AK-galil]

But he earned it by sweat and hardwork so ur comment doesn't make any sense

[@justsomerandomguy9547]

He made his first million like 11 years ago.

[@chadbailey7038]

@@AK-galilDumb- dumb, I’m just quoting what Canelo just said if you actually watched the video. He’s commenting on if you don’t take care of your money it can leave as quickly as it arrived 🤪

[@chadbailey7038]

@@justsomerandomguy9547​​⁠I’m repeating what Canelo just said if you actually watched the video. He’s commenting on if you don’t take care of your money it can leave as quickly as it came. 🤫 Shhhh

[@AK-galil]

@@chadbailey7038 even a fool like knows that but that is not what u were saying

[@WrestlingIsReal649]

Canelo better win on Saturday I got money on the line 😂😂😂

[@DatBoiMiggy303]

Same by KO

[@TSAVVVV]

@@DatBoiMiggy303gonna be a decision bro. Bet safe.

[@coffeebytes3257]

Where y’all be betting?

[@diabolivirtusen-tavares-ea4645]

Oh snapz, how much? And, what kinda bet? Moneyline, proposition?

[@TSAVVVV]

@@coffeebytes3257I drive to Reno , Nevada. Can't bet in cali.

[@AadamSaleem390]

Canelo is such a beast of a fighter

[@CowneloAlvaroid]

Then why is he fighting a smaller 154 Charlo when Clenelo is 168-175!??🤦‍♂️

[@playboypvblo5074]

🇲🇽🇲🇽🇲🇽

[@canuhandlethetruth6166]

Mexico is garbage that's why Messicans try so hard to convince others it's the place to be which is why they LEAVE MEXICO to sneak into the United States 🪳🪳🪳🪳🪳🪳

[@gilbertvargas5606]

​@@CowneloAlvaroidgtfoh charlo is bigger and has advantages over canelo

[@KINGMAYABZE]

Mk

[@jlopez1017d]

I love how every interview he shouts out his trainers that have been with him since day 1

[@FGG80187]

Canelo is the face of boxing. This is undeniable and non-debatable. He brings in the most money and crowds. He’s made boxing more well known!

[@mexicosavage3594]

Viva Mexico cabrones 🇲🇽🍻🍻🇲🇽

[@steveandrew6936]

VMC

[@mexicosavage3594]

@@steveandrew6936 a 🥚

[@avatarskyriser4066]

por que!

[@gerardoflores9894]

debaria de darnos berguenza con el resto del mundo al decir viva Mexico . gnbiernos corruptos secuestro violacones crimenes carteles , e droigas y la lista sigue .

[@eddiecabrera274]

Congratulations keep working hard compa you deserve it

[@alexzais1935]

King Canelo 🤴🏼

[@JoseRodriguez-tx1pt]

he’s the face of boxing 🇲🇽🇲🇽🥊🇲🇽 0:10

[@0308felacion]

Eres un gran ser humano no olvides la humildad y que ese dinero muy bien ganado no te corrompa tu corazón Gracias

[@fernandozamora7040]

jamas, el canelo a su medida ha sabido donar.

[@jacobisraelchavez3223]

Canelo gonna win. This Saturday 60-2-2. Will be his boxing record.

[@losangeles2137]

FACE OF BOXING NO DOUBT

[@Rashaadthegr8]

I am amazing he still remembers what he did with his first million since he been rich for decades.

[@moisesreyes4933]

The chapo shirt 👕

[@saulmartinez3242]

100% mencho

[@3rikhndez]

The Face of Boxing 🥊

[@Ripyohan]

Canelo should be the face of lucky charms

[@KamikOzzy_]

😂😂😂

[@cjngguanatos4687]

And you should be the face of my nuts 🥜

[@ZaddyDenz]

You should be the face of loser vill

[@GioTheBoxer]

You’re a anime nerd and he’s a 5 division world champion 😔

[@nostop8700]

Relax Johan

[@giovannicr4793]

Orgullo mexicano. 🇲🇽

[@stevep4236]

Now we want to know how he's going to spend his next 100...lol

[@kevinirons1746]

😂😂😂😂 for real

[@CaptainMarvel007]

Opening businesses, No Boxing, No Life, Opening Gas Stations in Mexico, VMC (Viva México C*brones), etc!

[@davidson2004fatboy]

WOMEN, WINE, DRUGS, U FOOL

[@cyborneticstone9756]

@@davidson2004fatboycanelo has never been proven to do any of that

[@26odelin]

Eso estuvo nice. Buen video Canelo.

[@Pamianu]

The king is back MFs!🇲🇽👍👑👍

[@jgabrielpm]

Excelente Canelo!

[@jaimemartinez8971]

Loved it!!

[@andyatmosphere]

The fact Canelo speaks English is amazing and only shows his superstar qualities

[@ADeezy109]

The real face of boxing 🇲🇽 MEXICO ON 🔝

[@JGoh762]

Wow the most humble dude everyone that comes here acts way too hard and cocky never save up like Canelo

[@Kaanaan]

The Goat🐐🇲🇽🔥

[@dmor331]

This boy a beast!

[@saul3099]

The face of boxing 🐐

[@KINGMAYABZE]

Mayweather is the 🐐 😂😂

[@YAKTOWN248]

@@KINGMAYABZEcry mono

[@michaelsalazar8877]

@@YAKTOWN248just can’t be the face of boxing if you lost to someone who made you a better boxer . He didn’t start working on defense until after that fight

[@YAKTOWN248]

@@michaelsalazar8877 cry emo

[@whatname4613]

​@@KINGMAYABZEhe's been retired for a while now and only fights nobodies.

[@ao.6956]

Undisputed V undisputed matchup. Great undercard , SEP 30!! This Saturday it’s up! Boutta get turnt for this event buy your PPV 🍻

[@FranciscoRodriguez-tj2ud]

Yo aun tengo $78 dolares guardados desde 4 meses atras y si dios quiere guardo otros $50 en mi siguiente cheque 😅

[@user-ce5sp4it2q]

Truer words haven't been spoken. Money that comes fast goes fast.

[@JoseSalazar-or1oo]

Yo Segui tu trayectoria del boxeo pro! Eres poderosos y chingon. Tu si me haces sentir orgullo por la tierra de mi Madre y familia. Tienes el poder de voce usa eso para levantar al Pueblo. No le debes nada a nadien tu solo lo ganaste por eso te saludo. Nada de envidia solo buenos deceos aun la manera que hablas no es creida me late sigue bailandolos en el ring. El movimiento de los pies sera tu fuerte. Sigue representando lo Bueno no lo malo!

[@josephmartinez7961]

The face of boxing

[@Brucelee89896]

Nelo made some smarty investments like Floyd, Goatnelo 🐐 🔥

[@Joey-10]

Idol for kids around the world.

[@juancarlosceniceros5578]

Gran empresario que salio el hombre felicidades.

[@LevelSports]

Buss down tag Heuer Canelo is living the dream 😂😂😂😂

[@mrchoptop5482]

A million dollars in Mexico is crazy so much more than in the states

[@alejandrovelez169]

Not really, not anymore in today's economy

[@DhattBoiiSidd88]

🤣 Canelo doing the money phone

[@loserischamp5457]

Yo quiero regalar mis primeros millones a ciertas personas y he pensado cientos de vezes como repartiran un millon cada uno.gracias por el ejemplo

[@lilo4518]

Canelo 💪

[@raoulwolf5981]

Very well done canelo !!! You are the best well paid mexican boxer in history !!!

[@marcoleone4289]

🤖🤖

[@bigrichie2292]

Caneloooooo!!!!!

[@veronicamamiful]

Canelo is the champ!!!! ❤

[@raulcitraro]

Canelo has made suitable investments!

[@mitweakz866]

Canelo invierte en mi negocio

[@Adrian-er3xp]

Canelo Álvarez has fought the Best he can fight who ever he wants cause he earn that

[@Jaz-32]

He’s ducking benavidez 😂😂

[@baytownklownable]

​@@Jaz-32Look at Benavidez at 25 then Canelo David don't come close.

[@freddiesandoval9843]

Let's not forget to mention,that USA American DOLLAR in Mexico is Worth MANY times more than here in USA 😊

[@thereefjunkies7793]

It doesn't matter. Everything costs the same

[@playboypvblo5074]

@@thereefjunkies7793with a million you can buy 2 mansions in Mexico

[@user-hz4ei3ql5x]

​@@thereefjunkies7793nope

[@roger6902]

@@thereefjunkies7793wrong. When something is worth 16 times in a different country after exchange and everything is almost half the cost as the u.s it’s not the same at all.

[@alejandrovelez169]

Imported US products are about the same, but local Mexican made products are cheaper😮

[@ScreamoYT]

500k is not a lot in the US for homes, but for reference you could by a 2 bed 1 bath apt in the city for about 20k. I've seen 4 story gated compounds with pool and mountain views go for 500k.

[@user-bk2fe1tg3s]

Very fair. he treated himeself then took care of business

[@leward]

I thought for a second he was going to do the whole interview in english 😳

[@minute3884]

GQ should make more videos like how they spent they first million

[@siyamatshikiza4044]

We need more MFM content🔥🔥🔥🔥🔥🔥

[@BIGHEADPICKS]

💪🏼🥊🇲🇽

[@whenzez2030]

Villa Juarez Sonora Mexico ❤

[@KaranS2022]

amazing

[@frisco9568]

Big racks💵

[@UTUBE3JC]

No tan caro de 6mil 😢😝 yo quiero una moto de 6mil pero esta muy cara jejeje For me he is the best Mexican fighter when you look at the stats/belt

[@alexisdesoto7341]

easy

[@noelhuerta8309]

La Cara del Boxeo “

[@njtarazona]

Never thought I see the day Canelo made the "make it rain" gesture. 😅

[@robertlandry5676]

Barco Grande 👍🏼

[@delmar818]

Save 30% off the bat, smart.

[@PokoDot_]

Arriba jalisco 🇲🇽

[@Gymrat_mo]

“You’re going to make a lot more so spend it.”😂

[@bayawanontv.373]

Canelo super hamble

[@arnoldgonzalez4455]

Love you canelo

[@CowneloAlvaroid]

Emotionally attached fangirl

[@zaimonmateo]

Canelo: I bought a watch and a ring that weren't that expensive The watch: $6000 The ring: $4000

[@RaulGonzalez-dz3rp]

I swear the uno nunca sabe is facts

[@johnangelbautistaguitar]

Muy bien

[@geobanygarcia2846]

💪💪💪💪

[@l0sfuertes_westadamsarea213]

👏🏽👏🏽👏🏽👏🏽👍🏽🔥🔥

[@Bear_toe]

There’s a$$holes that become wealthy and then there’s Canelo 🇲🇽

[@GodfatherEMB]

🇲🇽🫡 un sueño echo realidad

[@NYCHEAT300]

🇲🇽🇲🇽🇲🇽🇲🇽

[@playboypvblo5074]

🇲🇽🔛🔝

[@TrueGold88]

Nice.

[@qs2808]

10k for a watch and ring?

[@Jerryemcse]

Canelo fighting another champion, this year was the 5th highest-paid athlete in the world, not just boxing. His 3 fight deal with the PBC will make him over $100 million base over $200 million after PPV money. No boxer comes close, that's because he is the face of boxing!

[@jorgge5693]

Spend it, you will make much more.

[@BreadSpreadBS]

money loves me

[@salvadorramirez5231]

And now he is investing in his business for longevity and financial freedom once he retires

[@thatdude4542]

Dude should've bought some nicer shirts.

[@Fofa777]

Payyyyydayyyy

[@danielchristianhartono5416]

Saul "Money" Alvarez

[@robertovargas3311]

Desde morro vivías en una privada canelo en la aguacatera acuerdate vale

[@SuperDigitalGenius]

*CANELO X CRAWFORD 2024* 🔥🔥🔥🔥🔥

[@hiphopjewels]

I bet he had a bit more than a million, because he owed taxes on that first million too. That would have wiped out his savings. I like his choices though. He got a few wants out of the way, a few necessities, and tucked some away until the next payday too.

[@Chicali1978]

Haters will hate... No te agüites CANELO... Puros envidiososss

[@Chicali1978]

Nacha y marqueza se estan retorcijando de corage 😡

[@javilaj1]

Los mejores del boxeo internacional han cuestionado sus arreglos en las peleas de profesional. Es producto de negocio del boxeo!!! Nadie le quita sus cualidades boxísticas, pero no es lo q quiere y quieren vendernos

[@yosolosequenosenivergas.3156]

Donde quiera ponen reglamentos para las peleas. Floyd mayweather lo hizo, gervonta lo hizo, GGG lo ha hecho. Tu comentario es ilógico

[@javilaj1]

@@yosolosequenosenivergas.3156 porque algunos lo hagan no significa que sea correcto o q sea ilógico mi comentario. En la época de oro del boxeo eso no existía (sugar ray leonar, Muhammad Ali, Mike Tyson, manos de piedra duran, Tommy hearns, duran, Joe Frazier, etc etc. quizás seas joven o solo quieras generar polémica por mi comentario. Sea lógico o ilógico lo q cada quien escriba aquí, deber ser respetable. Nadie lo sabe todo, solo son opiniones.

[@user-sg1qp5hv2o]

American communities , take some notes 📝

[@Nicholas-HTX]

Viva Mexico Cabrones 🇲🇽

[@sinuhe9665]

I got 15 k on my boi Canelo VMC 💪🏽💪🏽💪🏽💪🏽💪🏽🇲🇽🇲🇽🇲🇽🇲🇽🇲🇽🇲🇽

[@jooson2826]

How does he continue to duck Benevidez!?

[@Clarenceisgoat]

Canelo is a goat, go cry about it

[@shadowk4718]

Taxes??