How Charli ruined brat summer.

[@dalekmad96]

Heirloom-style broke my brain. They can't even imagine creating something that could last long enough to become an heirloom.

[@amethystdream8251]

I think we need to take a lot of the people who make decisions in various industries less seriously. Many of these people have clouded judgement and wasteful habits themselves, and they project that onto the consumers, as well as the people who want to work for them or alongside them in the field. The old guard needs to understand the value of longevity, and they need to learn to respect the fact that there were many humans before them, and there will be many humans after them.

[@chtozakhernyacleo]

Using the name "heirloom-style" to market fast fashion items as long-lasting to the point of becoming an heirloom is SO bizarre. fast fashion items are ANYTHING but durable. It's so dystopian how these brands will label and market their crap to keep up with trends. They've recognized the popularity of shopping secondhand/thrifted as an alternative to buying brand new--or worse--fast fashion clothing and this is merely a cheap ploy for them to capitalize on this trend. Anyway, I'm off to the local seamstress to get my thrifted clothes tailored!

[@annaf2110]

‘Getting their bag when they already have several bags at home’ is such a great play on overconsumption and wealth that I will be stealing it xoxo

[@leenanorms]

And I will let you, as the good socialist I am!

[@chayo4537]

Youre british. 😂 why are you saying "getting the bag" thats american lingo. It does not sound right coming out of your non american tongue. 😂 copying everything american- but! The world doesn't revolve around us!? 😂😂

[@Juli-bm7yl]

​@@chayo4537 i don't understand why you're being so smug about a simple slang phrase? people borrow words and phrases from other cultures and even languages all the time, what you're describing is a linguistic process that's been taking place for centuries. just let people talk how they wanna talk, it's not that deep.

[@arkojuly]

@@chayo4537 it's just a figure of speech- really not about you

[@Bartekm8]

​@@chayo4537lol are you saying american language and phrases are so original?

[@arcadianmorning]

Your comment about any positive groupthink trends being immediately and viciously co-opted by any and all industries in order to push us in the direction of capitalism is right on the nose. It really is exhausting. Edit: typo correction

[@caraxkins]

👏🍻 exhausting is the word!!

[@amethystdream8251]

What I wonder is, Why do so many people jump on the bandwagon when that happens? What are such people getting out of it?

[@makennacomparetto]

@@amethystdream8251those who were already likely to indulge in such behaviors are going to do so regardless, this just gave them an excuse, responsibility-free. it’s the “pack mentality” that domesticated dogs experience.

[@alick7825]

Groupthink is when people with good intentions are led down a path of poor decision making for the sake of conforming. It's never positive. Individuals will not express doubts and will ignore ethical or moral consequences. Interestingly, I do think brat summer is a good example of something evolving into a sort of groupthink.

[@arcadianmorning]

@@alick7825 Thanks for the correction. I didn't even think about it. Probably "social movement" is a better descriptor.

[@Fenilee]

I don't think charli was ever anti-capitalist or acted like that either LMAO

[@artemisbaudelaire4558]

no for real i dont get the whole wave of people "disappointed" in charli; i love her and all but she never stood for whatever they projected on her...

[@Fenilee]

@@artemisbaudelaire4558 truly!

[@the_kick_]

hell, she is releasing the third version of her album on multiple listening formats. I do like the fact tho that each version is much different to the other, in terms of packiging and musical content as well.

[@misty9964]

Every artist under a major record company is gonna try to make a lot of money Charli had a lot of flops until Brat so her label is most likely pushing her to do as many brand deals as possible to stay relevant like why do ppl act like she's some anti capitalist revolutionary lol

[@teasoup]

that doesn't mean she shouldn't be criticized. not saying you're implying that this is just for people who do think that way

[@starylize]

what’s interesting is the era that has inspired all of this, indie sleaze, was full of people wearing mismatched clothing from the thrift store. people didn’t look put together because they weren’t-and it wasn’t fully an aesthetic until people looked back on it and gave it a name. at the time it was just what being a hipster looked like lol

[@ruthgovanbader]

Yes! They/we weren't dressing to evoke sleaze, they just WERE a bit grubby 😂

[@revangerang]

Unfortunately the same thing happened back then with brands/corporations jumping on the bandwagon and selling "secondhand style" clothes

[@falsemaria1926]

As an elder millennial, I miss those true indie sleeze days 🖤

[@notlikethebook]

I volunteered for a clothes swap this summer, and was able to find a perfectly "brat-summer green" dress that I love so much, and that is the kind of fashion experience I want everyone to be able to have, where trends can still exist and influence what we wear, but we can use/recycle/rework clothing to fit the trends, rather than needing to create whole new items to push forward trends

[@meghansullivan6812]

ugh i wanna host a clothing swap so badly!! its been years

[@notlikethebook]

@@meghansullivan6812 do it!! its always so fun :) my friends and i organize them every so often amongst ourselves and its always fun to give my old cloths a new life 💙

[@emily7195]

I found a brat green crochet blanket in a charity shop 😍 brat autum is happening!

[@sagefright]

nooooooo she was so close to not commodifying my intangible joy 😭

[@emmairwin581]

The H&M and Charli XCX London fashion week runway is absolutely going to overshadow loads of farrrr more important second hand based events including the eBay runway and the Oxfam runway (the models are volunteers who won a competition styling their second hand clothes, so much work has gone into it!) I’m so disappointed that this has happened ://

[@meghansullivan6812]

wait good to know about the ebay and oxfam runways tho damn thank u!!!! sounds sick

[@drnot442]

Thank you so much for the info. Researching it right now and both look absolutely amazing🤩!

[@ColinsCity]

I have been buying used clothes on eBay for years, there have been a couple of times where i have stumbled across something that i have wanted for years but it sold out at the time. It's great that other people are doing it because clothes in good condition don't deserve to end up in landfills.

[@luciferin_]

Brat summer gives the same vibe as telling women in the 1920's that smoking makes them as free as men, it doesn't, but it gave them that feeling. Brands are co-opting the aesthetic of women's choices to be "sleazey", like last year they co-opted the aesthetic to be a "clean", beige / pink Barbie girl boss. While simultanously, epsecially in H&M's case, preventing young women and girls from having any freedoms regarding their jobs, life choices, prospects. It's all capitalist consumerism brain rot.

[@hazmat2004]

there you have it folks, brat is actually short for brain rot 😔

[@goldernbtatenun]

Brat summer was about having cigarettes and a tank top for like the 2 weeks until the artist herself made it completely about commodifing + capitalism. Saying a POLITICIAN?? 'is brat' and working with H&M and Skims all to only further her own brand is really disappointing. Imagine if it turned into a real summer of disobedience and being 'ugly' & going back to thrifted style then it couldve even caused a shift in culture, instead its just another testament of the age we live in

[@jels.7889]

yep and then she gave that interview after the Kamala brat thing where she said she doesn't care about politics because "politics doesn't feed my art". I've been a big Charli fan for years and when brat dropped it did feel like it was heralding a big shift? And then it quickly became clear it wasn't. She's always kind of prided herself on being underground, being an outsider. But also always expressed that she wanted to be properly famous. The second she got what she wanted, she just slotted right in to celeb culture and sold out.

[@goldernbtatenun]

@@jels.7889 you nailed it! selling out is such a bummer fs

[@alyssab90]

@@jels.7889 All art is political, whether one intends it to be or not. Charli's has the aesthetics of edginess and rebellion without ever saying anything truly subversive or against the status quo. I think that's true for a lot of art these days and part of me assumes there's something intentional about that. There's more music being created and released now than at any time in history, and yet the things that continue to catch on are released by celebrity multimillionaires signed to major labels. There's climate disaster, war and genocide, a global pandemic, and continuous funneling of money to the top. And yet? Most of what we see catch on is empty, escapist entertainment. And - I am not altogether against escapism which I think is fine and even needed at times. But when it's all there is, it leaves us searching for depth where there really isn't any.

[@keepthechannelopen1700]

Leena, not being mean, but I really appreciated how you seemed genuinely upset throughout the video -- like, it's really comforting that people who actually care are talking openly about this shit on the internet

[@arkojuly]

how could that be seen as mean

[@taz9311]

@@arkojuly ..Because they're essentially saying they are happy that Leena appears sad, in more words. It's something that *could be easily misread or misunderstood, especially when it's over text and not face to face. Luckily, this commenter conveyed their message well enough to avoid that(in my opinion).

[@arkojuly]

@@taz9311 thx!!

[@Em-bug]

To me, brat summer was the aesthetic of smoking areas in clubs at 3am, when everyone's makeup is smudgy and everyone is chain smoking and has a few drinks spilled down them, you know? Smoking area-core?? Like cigarette butts stubbed in a can of White Claw, made into an aesthetic, that same plastic-y wastefulness. Gives me the same feeling of seeing all the sh!t people leave in the field after Reading and Leeds festivals wrap up honestly, we can DO BETTER PEOPLE

[@minimushrooom]

Yeah I assumed people enjoyed the escapism because it made them feel edgy without actually having to "bump that" themselves.

[@phoenixfritzinger9185]

Literally trashy

[@erinbailey3360]

Omg...is brat summer like a spin on Heroin Chic?!

[@Anindeterminateamountofbees]

@@erinbailey3360less anorexic, I thought more like grunge with the kinda smudgy, slightly greasy messiness of it all. Less about the body and more about the behavior

[@RikoAyaka455]

@@erinbailey3360coke sleaze

[@T_Cup]

Brat summer just gives me rich people pretending to be poor and making a mess for poor people to clean up vibes, if that makes sense, that’s where the word brat has evolved to in my mind - and Charli's not changing my mind tbh

[@aryansaxena3114]

This is literally what I've been thinking! Westerners are going head over heels for another high society girlboss who pretends to be like them.

[@samaraisnt]

ughhhh nailed it. I went to school with really wealthy people one year and have been poor all my life and they would brag about “literally finding this dress in the garbage on the street” like…ok??? tell me about the rest of your curated expensive wardrobe then? That doesn’t negate your wealth when you choose to slum it for an aesthetic. ✨ also those school friends only ever hung out w me once when there was a free clothing event (when they weren’t like, why don’t you come to Europe? Why do you think 😭😭😭)

[@T_Cup]

@@samaraisnt The thing is, they don't slum it, they buy cheap clothes for expensive and then sellers know they can raise the prices of poor people clothing due to this, so they ruin cheap clothing for the rest of us. Like why are you paying the rats at the dumpster $500 for distressed jeans when box cutters and thrifted jeans are cheap, just distress them yourself!

[@BaileySuttonMusic]

I'm not sure if many of us truly ever understood what brat summer was, but I am not surprised to see people capitalizing on whatever it is now

[@tahsina.c]

It was about being a brat, being juvenile while trying to be grown up, submitting while occasionally asserting yourself, but ultimately having no control, a power bottom but still a bottom. Its biting the hand that feeds yet knowing it will later feed you and your rotted brain with content, trends, products and being perfectly okay with it. Its what we all are Bailey, its the final conclusion for soft girl, clean girl, girl boss, mob girl and every other thing that they tried to sell and was supposed to give us meaning and expression in an age of vapidness and covert conformity. It is all u can be now ♡

[@sammalbee]

I don't mean to be overly cynical, but I don't think it's all that surprising - I think Charli has been in the industry for over a decade and has done MANY brand deals in her time in the spotlight, and while "Brat" has an "indie aesthetic," let's not forget that Charli has been on a major label for much of that time - indie aesthetic =/= independent values (whatever those are???) Take Chappell Roan deciding not to play at the White House this summer because she doesn't want to be associated with a presidential tenure that supports the war in Palestine, despite how much good that same administration has done domestically - in this case, you can see someone who is very new to the spotlight living by her values and not compromising, but I also think that we're already seeing (and again, not in an overly cynical way, just in a "people be peopling!" way) that Chappell cancelling some of her european shows and being upfront about toxic celebrity culture is already turning people against her - it is difficult to live in the spotlight and be perfect, but it is seemingly impossible to live in the spotlight and be flawed, or indeed, be a person who is living in our complicated modern world (see Taylor Swift and her plane emissions, Kamala and her history working for the state of California, etc. etc.) making career choices where these women (yes, I'm going there!) have to continue building on what they've done previously, (go big or pack it up) and also have to live in a world where no decision is ever going to completely keep you "out of trouble," especially as the spotlight on them gets brighter and harsher. I want to be super clear I'm not condoning any of the actions I have listed here, I just wonder how we, culturally, societally, can hold famous women accountable for the yucky choices they make that continue to do harm while also not punishing them for the good work they do (Charli has donated A LOT of money to LGBTQIA+ groups over the years, and spread so much awareness for those causes, Chappell has been very vulnerable, sparking discussion online of privilege and entitlement in fan spaces, etc.) I'm also thinking about actual "indie" bands who may not have money to print merch on fair-trade t-shirts, for example - where do we draw the line? Am I only allowed to support artists who conform to every single checkbox I have in my head? I think at the end of the day, we're talking about harm reduction, not eradication - how can we lift up artists' best actions and best work while educating and steering our culture in a better direction, knowing that these big artists truly may not conform or ever even care?

[@satisfactoryrelief]

Couldn’t agree more. So perfectly said.

[@lizchesley6028]

I’m an independent musician with my partner, and we’ve actually discussed merch. I, personally, always try to get clothes thrifted if at all possible. Because of my personal values, I feel it would be hypocritical of us to make t-shirts. Even if we found a way that was ecologically friendly, I think there is just an entire waste of clothes around the world. So, we are just going to make physical releases (cassettes and flash drives). However, even that is arguably bad for the enviornment arguably. I think the key is to minimize your impact. I think you are right. Just because you disagree with something an artist does doesn’t mean you can’t enjoy their music. If you went by that logic, there would be few artists for you to enjoy.

[@yahudki9020]

damn the comments on Leena's videos never disappoint!

[@laylah150]

Wow, I didn't know Chappelle Roan did that. Performing for Biden/Kamala would've got a lot of older people to know about her music too. Huge respect for her.

[@thisisnotausernameXD]

I think we need to normalize calling out and criticizing artists on issues like these while making it clear that we are discussing specific actions and perhaps the brand, NOT them as a person (we don't know them). It's also ok to continue listening to their music without monetarily supporting them (by buying second-hand physical recordings or sailing the high seas) if someone loves the music but not the ethics, and every individual should be able draw their own lines instead of it being forced upon them culturally through cancellations or whatever.

[@doesitmatter13]

to me brat aesthetic was always giving "we are too cool to care about politics" so this fits right in

[@scofah]

Politics is our power. The coolest thing will be when we duke it out in the primaries and unite in the generals every 2 years. Pushing further and further left. And the red team (in USA) keeps losing. No matter what they do, they don't outnumber us. We get everybody out to vote, the blue team always wins, and then the left side of the blue team wins more and more. But we never regress like 2016 ever again and project 2025 goes into the dustbin of History with project 2027, project 2029, project 3031....because you know they've got those ready for the waiting. For us NEVER to go back to sleep like we did in 2010 (after Obama won in 2008). NEVER. Let's send Harris to the White House with a bright blue Congress and end this crap for good. Get our rights back. LFG!!! Silent screams! 😂🎉

[@stephe1506]

Except for the whole "kamala is brat" tweet where it suddenly became very political 😅

[@khrystaliah]

@@stephe1506I genuinely think she tweeted that bc she thought it was funny, and then everyone took it way too seriously.

[@goldernbtatenun]

​@@khrystaliah easy to think it's "funny" when ur not an American during an election year

[@khrystaliah]

@@goldernbtatenun no, I agree with you! I don’t think she thought that through at all, which is think captured the whole “brat” brand 😭😭

[@kinolibby6580]

Back in the 90s if you liked someone's music you would buy it on tape or C.D and it would cost you about £10-£15 and the artists could earn a decent living. I used to shop in H&M in the 90s and although the clothes were cheap they were more expensive back then than fast fashion is now. In a world where the cost of everything else has gone up clothing and music has gone down way down. We now expect to have access to all the music in the world for less money than buying one C.D a month, we are so used to paying next to nothing for clothes most of us have no idea what a reasonable price for a t-shirt is anymore. Perhaps if we valued the labour of musicians like we used to they would have less incentive to do dodgy brand deals with fast fashion.

[@leenanorms]

A great point!

[@heyspeckle8782]

I totally understand your point, but putting all responsibility on the consumer is not it. I'm pretty sure Charli wouldn't starve if she didn't collab with one of the most harmful fast fashion retailers. So, if super successful musicians (& their managements etc) weren't as greedy and if billionaires didn't hoard wealth, people would have less incentive to do dodgy brand deals.

[@kinolibby6580]

@@heyspeckle8782 true but the fact remains that musicians hardly make any money from streaming. The bulk of a musician's income now comes from touring and merch. I'm sure some musicians ensure their merch has been ethically sourced but I would be surprised if it was the majority. The whole music industry has a fast fashion problem. Charli I'm sure would be fine without a brand deal but many artists wouldn't survive without merch sales. Can I be sure that had Chari been a 90s musician she wouldn't have taken the H&M deal, no I can't be, some people are just greedy. I just think it's an interesting parallel that most consumers want to pay as little as possible for the music they listen to and the clothes they wear and it's not about blaming individual consumers who have to pay a lot more for food, transport and energy it's about how the practice of devaluing the labour of the people who make the things we love has been so thoroughly normalised in our culture.

[@Paulxl]

Well. The artist were screwed out of the money they made all the time back then too.

[@Jadesmorot]

Totally! I’ve been so sad that brat summer has only been like 20% about the actual album and it’s because albums don’t sell anymore you have to make it an empire Makes me so sad

[@hel59]

Let’s be real, H&M isn’t even affordable anymore for the average low-income person

[@oksure5963]

Not only that, but a lot of their latest items have been quite similar to their past clothing but in different colour, especially for men's clothing.

[@bleakaf]

Brat is inherently selfish and spoiled so this doesn't surprise me but it does disappoint me. This could have been a truly punk indie grunge trend where Charli XCX explicitly said people should be using second hand and vintage.

[@kbreezy1581]

but where's the money in that?

[@lucas10armond]

I DONT WANNA SEE ANY FUCKING H&M!!!!

[@youtubesupportsfascism]

But paying a bunch of money for a lot of expensive costumes is okay because we totally care about the environment (only if you're a filthy poor though).

[@alpal-pb6rv]

this made my day

[@lauragibbons1951]

Brat summer just felt a bit like relapse to me. So much focus on harmful behaviours against yourself that so many of us have worked hard to get ourselves out of so to be honest this collab tracks for me. If brat summer is all about not caring about your body and just partying, doing drugs and essentially self harming then this collab is the equivalent but for our planet.

[@vi02215]

wow you just put to words what I was feeling about the brat summer trend. Also most people haven't listened to the album itself

[@lauragibbons1951]

Yeah, I mean I've listened to like two songs and after I gleaned what the trend was from Instagram I wasn't really keen to go back to the 2000's Skins like romanticising of drug/alcohol use etc

[@chelseashift]

this is a great comment. the relapse part makes me sad

[@user-yu4rh6zj9x]

Exactly! I couldn't enjoy this trend bc it took me back to my teenage years when i was depressed and a big mess. Honestly, i love the healthy lifestyle i made for my self, love waking up early and drinking water and going to the gym lol don't feel the need to purposely relapse just bc of an aesthetic ❤

[@Pikachu-o2j]

Can someone please make a video about that? I feel someone needs to speak on this…

[@tamara10]

Trying to market it as hair loom, at a time when fast fashion quality is the worst it's ever been is crazy

[@mw5218]

This is a prime example of how artists sometimes don't even understand the hype around their own project. Brat was beloved because people associated it with being carefree, unpolitical and accessible. Now Charli herself turned it into something political by collaborating with brands like H&M and Skims. People wanted unproblematic, this was an escape from all the political nightmares lately. It turned from "You don't need anything but a cigarrette and a white tank top" to "You don't need anything but a cigarette, a white Tank top, some skims underwear & my new H&M collection of cheap sad clothing made by a 10 year old in Taiwan"

[@iain9757]

THIS !!!

[@nehalilisays]

Fun fact: Taiwan was the first Asian country to legalize same-sex marriage (in 2019).

[@allergictoalliteration6033]

This isn't going to make me suddenly switch to H&M after years of thrift shopping, but ... like ... Charli never pretended to be a champion of revolutionary action. Brat summer always exuded a vibe of "switch your brain off from world issues" or even "we're too cool for politics". If anything, her throwing her weight behind Kamala while staying silent about a ceasefire or Biden supplying weapons to Israel was a bigger cause for brat summer's downfall.

[@ooo_111_ooo]

Absolutely. “kamala IS brat” was the beginning of the end of this era.

[@SisterRose]

@@ooo_111_ooo i feel like people taking this comment too seriously was

[@fiddlefish9465]

i thought this video would be about the kamala thing, i was surprised it wasn't

[@AnitaNitaNitus]

@@fiddlefish9465 Unfortunately, Leena's brand is more "let's take environmentalism apart at the seams (literally) without being overtly political and activisty" so she'll share one e-mail template to MP's about the UK's selling of weapons to Israel and that's Palestine done. Then she'll make 30 videos about fast fashion

[@habersmashery]

I loved that little etymological journey. We’re all just going round and round the same very human problems, generation after generation.

[@bethanydark10]

I can't believe there hasn't been more outrage about this - so glad people like Leena are at least attempting to hold people to account.

[@liamross340]

brat’s aestheticised apathy is fun when it comes to style but when it comes to politics, the people you surround yourself with, the world as a whole, etc, is pretty shit. writing a song based on the controversy of a podcast host leaning into neo fascism, being close friends with edgelord problematic losers, the insanity that is the ‘kamala is brat’ fiasco, losing a friendship with a woman of colour due to dating a man in a band with a racist man and therefore picking that man’s side. it just makes me deeply sad. i like the album a lot, i like her music, i don’t like how much she doesn’t care and the impact it’s having on social media. reactionary edgy bullshit is on the rise again in ‘alternative’ gen z spaces and this is definitely adding to it. i’m 19 and have seen friends who love this aesthetic and vibe slowly lose their passion for issues like this because it’s not cool to care. any ‘activism’ is filtered through aesthetic; the new ‘hello kitty says acab’ is ‘freeing palestine is brat’. complacency is everywhere but im glad it’s not here. this video made me feel sane. thank you leena

[@chelseashift]

thank you, you put why i fell out of love with the album in words. that podcast host song turned me off so fucking hard once i found out the story behind it. i hate that reactionary edgy bullshit is cool again (i am 24 and lived through the cringe "own the libs/feminists" shit on the internet). im kind of just fed-up - i think we gotta care

[@bulerias777]

whats the song?

[@ernie39]

I'm not familiar with the podcast song you're talking about but Thank You, you summed it up well and I feel similar

[@chelseashift]

@@bulerias777 mean girls on the brat album

[@Pikachu-o2j]

@@chelseashiftmean girls is a stupid song anyways. Glorifying anorexia is dumb af

[@grimnirnacht]

How to get out of trends. Stop mimicking other people, stop buying into what someone else says is cool and just be you. One of my friends thinks I'm crazy for dressing the way it do, but I also seem to have achieved legendary status with her kids. I dont want them to copy me either. I hope they be themselves in the most mindful way possible and are able to get away from captialist brain washing

[@ahr8891]

This reminds of a book on the co-option of counterculture by capitalism, Commodify your dissent (1997}: ‘ The countercultural idea has become capitalist orthodoxy. […] The anointed cultural opponents of capitalism are now capitalism's ideologues.’

[@marja2909]

yes, just like 70s Punk diy anti-fashion fashion could then be bought in stores in the early eighties

[@sapphic.flower]

I’m on Mackle-core which means thrifting and actually caring about Palestine

[@samaraisnt]

omg i said it out loud and i get iiit

[@MissDior13]

and you only got $20 in your pocket

[@caraxkins]

I think that Charli gave up being singular author of brat when she called Kamala brat lololol. I agree that it's disappointing but also i am brat and im not buying that sh*t lol.

[@isa-lv7ux]

this!

[@mozorellastick2583]

I feel like charli had a sense of responsibility to endorse Kamala Harris, because if she didn’t then trump, and there’s nothing worse than that lmao, I still find Kamala Harris disgusting, I’m very pro Palestine and democrats in the US have horrifying policies towards Palestine. But I’m sure in Charlis mind she’s in a place of influence and probably felt like she had to do what she could to prevent trump from being elected.

[@FishareFriendsNotFood972]

The tagline for every vegan restaurant: "Stay here, eat some shrubs!"

[@nommh]

the brat-etymology is so interesting! To me as a native German speaker brat reminds me of frying first (as in Braten - sunday roast or braten to fry). Thanks for all your time-travelling!

[@pirlie]

Yes. There is also the word "Satansbraten" (devils roast? devils brat?) which i would use for describing a rebellious and annoying teenager, so not that far away from "brat". 😄

[@Li_Tobler]

@@pirlie as someone just learning German, this is SO hilarious omgggg thank you hahaha

[@360_brat]

i've been a massive fan for over 10yrs. i have multiple signed items and merch i made myself as a broke teenager. my friends and i went to multiple brat-themed events this summer and we made our own outfits to go. bought and deconstructed t-shirts and found stencils for the lettering. it was so much fun. i love charli and always will (i grew up with her music at this point) and i know it sounds dramatic but the moment she took that skims deal i knew she'd tanked it. what the hell is dirty cool party girl about mass produced, tacky, shapewear from a kardashian? charli herself said brat is going braless and smoking a cigarette. love her dearly but sometimes i have to side eye the artists and brands she works with. at the end of the day it's all about money and this is her very first truly viral album, so. yeah, money talks

[@MiriamLevenson]

i was introduced to brat summer by the “kamala is brat” tweet, so for me it was over before it started.

[@user-bj5se4hk3b]

you can extract so many great quotes from this video. i also love the video format because it feels like i'm going on a walk with a friend who is talking to me about a topic they're really passionate about.

[@erica8645]

I feel like it's kind of a "what were you expecting" thing. like Charli isn't a known climate champion. Advertising doing drugs that are part of a larger incredibly destructive market in peripheral countries would indicate this. But this was also her break into mainstream media in a way that was far greater than boom clap so the (unfortunate) obvious next step would be to partner with the MOST mainstream companies. This let's Charli maintain plausible deniability of brat (and subsequently Charli herself) being for all tax brackets while making a fuck ton of money. Not a shocking progression, maybe even The Formula of pop stars

[@moongirl8807]

Don't know if you mean cigarettes but yeah honestly just making them trendy is disgusting ("all you need is a pack of cigarettes"). And I already see way more young people openly smoking again, not just vapes. In Europe they just went straight for the cigarettes. Maybe it's bc my uni department is more artsy but the amount of especially young women going straight for a smoke after class is concerning to say the least. But oh well, I don't even wanna start with the weekly club visits that blast out your ears and the casual alcoholism. I'm just mad though bc guess who has a tinnitus despite never partying once🥲this world is trash sometimes

[@Rennie212]

@@moongirl8807not to mention that cigarette butts are the most littered item in the world

[@tamara10]

​@@moongirl8807no they mean drugs, there's references to doing drugs on the album

[@msnicotiana]

​@@moongirl8807 they mean cocaine, an illicit industry that kills countless people in latin america just so rich white kids can make everyone around them uncomfortable

[@the_fynethyme]

​@@moongirl8807they meant hard drugs, iirc charli makes reference to cocaine in her music

[@ecenbt]

Although now with BeetlejuiceX2 coming to theaters, we can move on to a slightly darker version of the neon green brat summer, that is slime green, with Beetlejuice autumn, which will then roll nicely into the Oz emerald green, so we will close the year in Wicked winter! I think Charlie XCX was a bit late and people can move on to the Beetlejuice autumn

[@flamingpi2245]

Currently, in open defiance of the trends, I'm having a very burgundy, red, purple autumn

[@wrenofwvnds]

as an ex 1975 fan i’m very not surprised at “alternative” artists turning out to not stand for anything alternative at all. it’s sad but i expect it from charli and the 1975 now

[@ariverdreaming]

Yeah I loved the Billie X Charlie song but watching the music video it bummed me out that a big part of the aesthetic was running over tons of underwear with vehicles, apparently they donated leftover underwear from the shoot but I’m surprised any of it was still wearable. It’s always a bummer to me when artists with a lot of resources choose to use them to further damage our planet when they have so many other options.

[@bleakaf]

God this is depressing. Am guessing none of the underwear was second hand to start with either..

[@SquierMarr]

They said they washed any underwear that wasn't used and donated them to women who needed them. Like genuinely, that was in the end of the video or sth.

[@baibiebaibea9740]

if u guys have been following charli u know shes not the best “idol” u want a parasocial stanning with lol. shes a certified “problematic fave” and shes proud of it. very typical why would she care it doesnt affect her kind of person.

[@lester___pepper]

Embracing the Kamala memes was enough for me! Talk about an administration (hell, we could even call them a marketing team) purposefully channelling positive group think for a product (Kamala) and speeding up the extinction of an entire population of people (Palestine)

[@the_fynethyme]

genuine question, how is supporting harris instead of trump going to accelerate the genocide? surely trump would be worse for the situation?

[@DB3234]

Honestly was disappointed this video didn’t mention brat summer ended weeks ago with that disgusting zi0nists song that was posted.

[@Anindeterminateamountofbees]

@@DB3234what song are you talking about??

[@DB3234]

@@Anindeterminateamountofbees A track was posted on her official page on Amazon Music, KZbin, and a few smaller streaming sites like Tidal (can’t say any others for sure, cause I don’t use Spotify, Apple Music, etc.). It was a plain blue background with white text reading, “brat but charli works with zio ni sts and you cissies ate it up like cvm so its not brat.” I honestly couldn’t make out most of the lyrics, but the part I could hear was joking about being part of an Is ra eli munitions company and b0mbing children. I saw some people speculate she was hacked, but I personally doubt it, because the song stayed up for like two weeks. ETA - the voice on the track didn’t sound like Charli’s; it sounded male. Couldn’t really be any more specific

[@DB3234]

@@Anindeterminateamountofbees A track was added to charli’s official page on KZbin, Amazon Music, and Tidal (not sure any other streaming services). It had a blue background with white text reading, “brat but charli works with z**nists and you cissies ate it up like cvm so its not brat” [censor is mine]. It didn’t sound like Charli’s voice on the track; it sounded like a male voice to me, but I couldn’t really say much more about it. I couldn’t understand most of the lyrics, but the part I could make out was joking about being with an Israeli munitions company and b0m*ing children. I saw some people speculate the account was hacked, but I personally don’t buy that, because the track stayed up for like two weeks.

[@Riley-nw6jv]

(I am so sorry this is so long geez, it's just my thoughts, i wouldn't blame you for not reading all this.) I really don't understand calling brat anti capitalist? Genuinely I feel like mustve missed something there but idk I don't remember anything about charli or the album ever being explicitly anti capitalist. Even the essence of brat she was channeling as an angel, is just her turning back on that "party girl" persona that she spent time opening up with how that whole thing is a farce she would put on bc its the role she felt she had to play. Even the collab with h&m is not really surprising or shocking to a long time fan. You bring up the plastic but miss XCX spent the second half of the 2010s involved in the PC music circle. Which was a record label that wanted to create the most synthetic pop possible, take all the bits of the idea of superficial generic pop and turn them up too eleven to create a new art form that would birth hyperpop. She been in the plastic for a minute. Also i remember hearing another woman in music (I forget who, probably was in the nasty cherry Netflix doc) say that charli "IS the industry" and that always stuck with me. She's never been a figure to idolize for her political stance just an artist who's work you enjoy and like, have a good time. Even amongst her more introspective songs it never goes too deep to forgo relatability. She's authentically portraying the brat bc it's easy for her to put back on a mask for performance just as she did in her life in the past.

[@mysteryperson706]

spot on, agree entirely. i don't disagree with some of the political messages in this video but it does seem to be part of a wider trend of people really not understanding either this album, or XCX more widely

[@v.marcoq.1393]

I thought the idea of Brat summer was slight hedonistic escapism, it never pretended to be anything bigger than that. And that's what drew in so many people to it.

[@lilpetz500]

One thing thqt really sucks is, impressionable fans in their formative identity years and everything totally WOULD jump onto climate action, sustainable thrifting, DIYing if a youth celebrity said it instead of a fashion collab. I was a teenager too rather recently, and a lot of it really did come down to feeling like I had the social permission by idols/pop culture communities to publically align with something. Charli could've done that, she had international youth attention and wasted it on just another fast fashion drop. She already got her bag from music, why does she want to trade a ton of finite resources for another personal bag?

[@ryangriffin5362]

Charli XCX is literally like "smoking is cool again, i love coke, also genocide girlboss is brat". i never quite understood the whole thing tbh. like this is what we're doing? It's basically "giving up core".

[@tahsina.c]

"Giving up" is a good way to put it

[@chillynight201]

I really liked a lot of the songs from Charli XCX's last album but... I never thought of her as someone that has any sort of political involvement or that wouldn't do something like that. Like I'm 0% surprised personally, but I agree that that's not a good thing.

[@river0x0x0]

i’m mad people are calling brat “hyper pop” you hear slightly electronic music and then SLAP hyper pop on it

[@kvltie]

charli's music is 100% hyper pop and has been since vroom vroom. brat is no exception; the a. g. cook production really shines through and calling it "slightly electronic music" - when the entire thing is revisited 2010s club music - is not only wrong but also reductive

[@mw6300]

I saw the news and sighed soooo deep, knew you would be making a vid for it tho! Made me happy when I saw this notification!

[@vintagecameragirl]

It's always the way that when we have something for ourselves, something we build, that we've organically come to, that they will try and build a gift shop. What ever a woman is it can be marketed because the only use a woman has is to fund the patriarchy.

[@trevorjones8969]

Sadly, the co-option was kinda inevitable. Still, few youtube vids I watch are properly educational. Some are, and I appreciate that. So, I appreciate what you've done here. You taught me something I had no idea about. Thank you very much. x

[@leenanorms]

You’re welcome Trevor! As usual I think I’m a victim of my own optimism, must lower my expectations!

[@achilleus9918]

in all honesty, "brat summer" was never for me (not my style of music, not my style of fashion, not a neon colours kind of person), so i feel a bit like i shouldn't weigh in on this. but i'm glad you've talked about this, especially the idea that as soon as there's a movement happening organically amongst the people a product comes up... i feel cynical about this stuff as soon as it starts to happen, because of exactly this, but i feel bad about not being happy for people who are happy about their brat summer/barbenheimer/etc moments.

[@pattyblom]

I think we also must consider that they dont have as much agency over their own marketing or schedule as we think. If they are like Taylor Swift tier famous they are for sure solely responsible, but Charli also made tiktoks where she literally told us she had to make them. But its still good to point out so the people behind these celebs get aware of this.

[@sashhugh]

I have to disagree with Taylor Swift though, she didn’t even have agency over her music catalogue hence the re-recordings. There’s no way that she is calling all the shots for her music career bc there’s no way anyone in sound mind would agree to do 3 hour concerts every night for 2 years straight and counting just to benefit themselves.

[@pipancla]

This is a really interesting point and I always wonder what I would do in a situation like this. Would I sign a contract to get my work distributed if it meant I had to agree to sponsorships and a clothing collab? I think it would take a lot of bravery, and for me to have also addressed my scarcity mindset to remind myself that I would have more opportunities in future. It was the same with RAYE last year - she had her moment with Escapism, and next thing I saw was a H&M collab. The same with Nicola Coughlan and SKIMS during the release of Bridgerton S3. What would happen if they said no, and what would happen if the mainstream shopper refused to buy during the peak of the artist's campaign?

[@str3brry]

that “my label is forcing me to make tiktoks😜🤪” thing was a joke charli said she was “lying for fun”

[@chloegroff1010]

100000% agree and so glad someone is talking about it. Considering how long she’s been on the scene and everything that brat represents as an album and everything it discusses in its songs I really didn’t think she’d lead us down this path :( first red flag was when she put out all that merch and now she’s done a round 2 of merch as well… can’t think of a less brat thing than spending £40 on a tshirt that says brat

[@yeet-lj3dr]

I love that you did this while walking through the bush (forest? woods? idk I'm from australia) it was a lovely vibe

[@_marloesvh]

The main take away from this video is that Charli in fact really 🌟doesn't care🌟 Maybe we just expected too much from her...

[@WillNeverBeAGI]

Another connection to brat as bird plumage is the 19th century's popularization of bird feathers into clothing and hats, which notably led to a measurably significant mass casualty in birds - pushing lawmakers in the United States to create the first species conservation and environmental protection laws: the Lacey Act of 1900 and the Migratory Bird Treaty Act of 1918.

[@iain9757]

That’s super interesting

[@lelehele]

I love your glasses so much!

[@xenialiashko]

I didn't get the obsession with Brat, the sound is not for me, but it's really strange to hear that it was anti-capitalist. To me it looked and sounded extremely commercial. And the green color for me had nothing to do with nature because it was so acidic. Neon green for me is chemical and plastic, not sustainability and nature 🤷🏻‍♀️

[@genevievehelena58]

now that i think about it, the guess video set had an entire mountain of clothes that looked like images of fast fashion waste and i did think "i wonder what they're going to do with all of those clothes". love charli's music but i think this is a pretty valid criticism of the brat "aesthetic"

[@Anindeterminateamountofbees]

From what I understand those clothes were donated to a women’s shelter afterward so that’s pretty good at least

[@holyflattery2372]

yeah that was really questionable choice like it’s understandable that underwear was donated to victims of abuse and it was mentioned in the end of the video but when I saw that dirty truck in it I thought that it didn’t really seemed hygienic??? maybe it’s just me but I feel like when underwear is purposefully on the ground where people walk and the truck that seemingly is dirty it’s kind of questionable to mention it in the end, I understand that they washed it etc but I feel like they could’ve use another way to donate and support and do something else with that underwear???

[@Tyrakuma]

in 13 years of my youtube account I've never commented on anything. you girl and your clever thinking made me do it! great forest speech!!! loved the green washing pun, hugs from Italy

[@skippingclouds]

At this point, I'm going to assume all rich, famous and/or celebrities who exist in the limelight are going to disappoint unless proven otherwise over a span of atleast 10 years, lol. Chappell Roan cancelling her europe tour dates last minute for the vmas and now Charli promoting fast fashion and unnecessary consumption to piggyback off her super viral brat summer trend. No they're not super villains or bad people, they're just people who'll never understand or relate to the working class or our values. We'll always be exploited by the rich and famous for loving them and their art. Like the saying goes, I'm not mad, I'm just disappointed. Edit- lol at all the people in my replies being soo combative at MY FEELINGS AND OPINIONS. If you feel like it "Isn't so deep", that's good for you, let me rant about "how deep it is". Also, maybe my wording was bad, but I'm not fricking comparing Charli and Chappell, they are just two recent people whose actions I was disappointed by in two different ways. Now, I'll go get a life I guess😒Maybe some of y'all need to reevaluate your parasocial relationship with celebs if me being "disappointed" in the ACTIONS of some celebs is such a blasphemous idea for you.

[@grreeeeee]

the banality of evil

[@MosesSuppose]

Do you think potentially Chappell’s cancelling her international tour has something, anything to do with the absolute whirlwind rise to stardom she’s had the past year and how vocal she’s been about how weird and uncomfortable and overwhelming that is for her? Or anything to do with the absolute insanity of her tour stops this summer being packed way over capacity, requiring multiple last minute venue or stage changes?? Get over yourself lmao

[@syd755]

@@MosesSuppose she also very much comes from the working class so not really an accurate comparison

[@Grrranola]

​@@MosesSuppose Exactly! Comparing Chappell and Charlie's actions is silly, one is killing that e planet with fast fashion and the other just has a management team that has inadequate planning skills

[@skippingclouds]

@@Grrranola I'm not comparing the two at all, I'm just giving two recent examples of pop stars in the limelight who kinda disappointed me in two different ways. Like I said, they're not "bad" people, but a lot of the actions by "famous" people is always things I side eye. I'm not saying Chappell Roan shouldn't have cancelled the tour, maybe let your fans who paid not just for the tour ticket but also for transportation and stay, know in advance, when you're doing it for a PLANNED event. Even if she booked this PLANNED event last minute, maybe read the room and put out a better "apology" for canceling the tour TWO DAYS before. At the end of the days, fans are only ever going to get the short end of the stick because the system is built that way. I'm not wishing ill will on anyone of these people, but just let people have the freedom to criticise them.

[@longlostgf]

yeah she ruined it when she said “Kamala is brat” and threw her support behind genocidaires… not that that doesn’t align with what you said about not caring. but joining the club of ppl pointing out that this is a predictable footnote to those actions. brat summer was always bourgeois

[@kalasimsy2966]

maybe thats why Lorde didn't like her lol

[@AugustRx]

FINALLY why aren't more people talking about this

[@starbugscribbles]

I am not usually shocked by this sort of thing, but seeing this, I was. When I think about the songs more though, I get the feeling that brat is more about being raw and messy but not necessarily anti-capitalist. I don't really know much about what Charli XCX has said herself though, I have just listened to a lot of her songs. I will probably be trying not to play the songs as much now. Like I'm guessing that she wanted to make more affordable clothes for her fans, but H and M??? The brand on so many boycott lists?? like come on.

[@Razzama_Tas]

Loved the green washing joke! It is clever hahaha

[@courtneyandkavita7703]

Interesting takes, and I appreciate your desire to find a kind of harmony between the present and the past through etymology, but I have a few counter-considerations... Sure, "brat" is etymologically connected to fashion, but "clothes" are only part of it. You also mentioned "swaddling," which puts its meaning squarely back into the realm of children and childishness. Only babies wear swaddling clothes. The clothes of a brat are the clothes of a child. And the green part... Not all greens are the same. When I saw the shade of green associated with brat summer, it did not give "environment" or "nature." It gave me "slime" (a la Nickelodeon) and "vomit" and "money." It's a greedy shade of green. It's not a shade found readily in nature, so I wouldn't have expected it to somehow correlate with environmental consciousness. Its closest analog might be parrot plumage (like you mentioned), but it lacks the freshness of bird feathers. As for the marketing team, well, they exist to do just that: market. Sell a product. Marketing is a fundamentally manipulative endeavor. We can hope they would have strong enough personal ethics and care to not market harmful things, but if you're being employed to generate a profit for someone, then profit will be your primary motive. It would take courage and a rejection of greed (a rejection of brat!) to step out of that and put marketing skills to a better use. We really need to guard ourselves against placing our hopes for a better planet on the shoulders of pop stars, other famous people, and the trends they promote. Critical thinking and resistance to trends are the key -- not following the trends in the hope that they lead society somewhere positive.

[@arcadianmorning]

I would argue that courage and rejection of greed are basically impossible in the world we live in. What it will require is regulation. Governmental regulation, caused by cultural ideas changing, and therefore societal pressure on politicians to change the laws and regulations of these industries in order to continue being elected. Because of this, I think you greatly undervalue the importance of celebrity in changing these societal views and representing societal values, and the effects it has when they don't. It's unfortunate that they have so much sway and disproportionally represent "the people". But I do think they are mirrors of a culture.

[@MS-di1rw]

Charli has never been anti-capitalist, she owns a few homes for one. Her gig has always been to find a lane of her own to shine in, have her type of pop music to be considered art more than product, and not bowing to label pressures. She really is an ego in the industry and she wants respect for what she does.

[@erinbailey3360]

It sounds to me like Charli is a sellout, and the fast fashion industry is going to ride the climate crisis all the way to the bank... but the bastards will never get me!

[@mikabithell1047]

I absolutely adore your green mood boards 💚🕯🧙‍♂️🌘🌞🧶

[@mydoggotshavedtoday]

I don’t understand why anyone is surprised. Be vigilant. Culture is marketing, in 2024

[@sofia-kf6rh]

The aesthetic of this video is so pretty!

[@daizchalkx8490]

Loving brat summer but absolutely with you, promoting fast fashion should've gone out of style YEARS ago, come on straight-sized girlies, we can do better

[@unninspiriert]

Ironic, yes, disappointing, yes, but surprising? Not really. Thanks to streaming services, the music industry has made it all but impossible to earn money with music alone so artists inevitably have to lean into the merch industry and thus into overconsumption and resource waste. Even worse, I feel like it’s like this in most artistic industries: To be/stay relevant, you pretty much have to sell out.

[@prinsesjuds5761]

I have an idea of how we can get out of trends: "what is we make clothing that is actually made for our body, or that is made so we can tailor it to our body. That is the type of clothing that people want to hang on to and don't get bored of. And while we're at it, why don't we help people find their styles better?

[@Katyob7]

I’ve seen a few video essays talking about brat summer being a thing where companies finally can’t market products to us u like Barbie… and now look - it’s disappointing because it did feel like Charli was outside the box :(

[@emmathorpe9379]

Used to work for h and m and did their inductions - telling us how much they cared about their factories and fined them for underage workers, pollution levels etc. All lies to make you feel better about working for them

[@holycrocs3670]

8:48 that was brilliant

[@mynameisdan8178]

I haven't liked charlie xcx since I found that her good friend, who she dedicated a song to, went shooting and decided to dress the targets up as Palestinians

[@californianebula]

Which friend???

[@mynameisdan8178]

@@californianebula Dasha Nekrasova, mean girls is about her

[@the_kick_]

tbh H&M is a more affordable way of dressing, even though it's bad for the environment. And don't get me wrong, I also hate the fact that we have to choose between affordability and sustainability when it comes to fashion for lower class people. I thought this is gonna be a merch collection for brat, but just by looking at it, she seems to be modeling instead of curating. There is another alt-pop artist that's part of the collectio, Arca. I feel like when we talk about musical artists selling out, it might not be up to them, since they are backed by a record label. Now I don't want to strip away the artists' autonomy of making business decisions, but I feel like it's a slippery slope to try and blame only one person for this. What is interesting though is that personally I don't see a lot of hate towards models doing modeling for H&M, but than I remembered that modeling is their job. Charli's job is not to be a model, she can just step in and out of it if she wants. This album is supposed to be about interpesonal relationships between female musical artists and how the public percieves you, but then going on to H&M is kind of a weird choice? But also not really? Bc it's affordable but the pieces aren't your everyday clothes either, so I'm very confused by who is this for and why is she participating. But she also has never been anticapitalist, like someone else said here. Whenever she had a sponsorship she always made fun of it, esp when she was promoting Samsung during her previous album cycle. So for her this truly might just be a gig and nothing more, since the industry just works the way it does. Idk what would have been a better move, to do a high fashion collection, to just do another merch drop with H&M or not do anything at all.

[@the_kick_]

anyway, I'm still trying to put my finger on what I think and feel about this sort of thing, so please do share your pov or elaborate on what I said

[@LauraSomeNumber]

There used to be money in music, that is no longer really the case unless you are licensing it to other media, like ads or TV shows. There used to be a much bigger reaction to musicians promoting other things, like clothes. They were sell outs. Now there is an understanding that they have to do this to make money. Now of course that also means we don't complain and call them sellouts when it is warranted.

[@sarahwatts7152]

My assumption is that any grungy aesthetic that includes smoking also includes stubbing out butts with your toe and leaving them on the ground - so I'm not surprised she did a partnership with H&M. The idea "the world is going down anyway, so why care?" has never been a good enough argument for me, but I can see why it's appealing to other people

[@twokindsofovenfries32]

I was so in shock when the ad came out I thought it was a lookalike model.

[@monideun]

I love a good forest rant! 🌲🌳🍄🐛

[@butterflytaster5553]

first video i've ever seen of you, and honestly really digging the nature walk/rant presentation! the scenery is fixing my brain and doing a fabulous job of keeping me engaged with the visuals instead of just the audio as usual

[@hevart2800]

Ah finally hearing someone else talk about this is so refreshing!! I’ve been yapping about how disappointed I am in Charlie for days at my pals! Thank GOSH you noticed this tooo!

[@mykameakulpa]

this is fascinating. i think there were many red flags that showed themselves in the actual album (a song hyping up a neo conservative racist??) but the final nail in the coffin of brat was the endorsement of kamala… what? its like the commercialization of grunge in the 90s. the “brat summer” was characterized by optics and aesthetics. images of being brat but having no ethos.

[@laratozkoparan8671]

i feel like brat feels more like a product or a company now. the whole kamala thing, a deluxe AND remix album, tons of brands and fucking NATO using brat in their marketing, the shitty low quality merch, skims ad, and now this. it just feels very sloppy and factory-made. the brat album is literally about being authentic and honest, living messily and freely. it just feels very faux and kitsch now. they milked this shit to the brim, i've never been this sick of an album/era ever.

[@CharlotteMarree]

Yes and part of my brain is like why are you shocked and the other part is like no we had the positive group thinking!

[@MassacreVegan]

We're not surprised. Charli has a history of supporting and hanging out with bad people. I love Charli's music, but them's the facts.

[@2headed]

So I ate dirt recently on a random celeb news insta post that disclosed that the mountain of clothes in the vid that Charli XCX did with Billie was not second hand and was donated to a women’s shelter. I expressed disappointment at it not being secondhand and got dragged because people somehow thought that I meant that I did not think the unhoused deserved new undergarments, which is wild and dehumanizing on both ends. I feel like from this new collab I was validated on that hunch that the donation was an afterthought. Charli XCX is not anti fast fashion. But that’s alright because I will keep thrifting for my brat aesthetic and will continue to not buy from H&M.

[@fishfish7985]

I was not aware that the bright lime / slime green was a trend this summer ,, just casually dying my hair lime and posting stuff with a green background ,, I'm punk ( as a general person ) with a lime preference :) Edit : irritating etsy add on this video 👿

[@nicu227]

Tbh since the album came out i thought it will come to this. I always thought the album is more about being spoiled doing and saying what you want with no repercussions cuz you party so much - paris hilton consumerism like -. So im not surprised at all

[@EssieSpring]

Charli is also a fan of balenciaga

[@iknowyouwanttofly]

I want homemade indie sleaze. Like a knitted big lykke bagger jacket no top under or a big oversize mens tshirt with the back cut out ( except neck) worn as a dress and green leggings and black kind of punkish boots .

[@beckzindahouse]

I wholeheartedly agree, and it was so interesting to hear about the etymology of the word 'brat' and the irony of it all. I really like Charli xcx's music and sure she comes across alright, but I don't expect much from celebrities at this point

[@sapphic.flower]

Very this. How every little indulgent trend that wasn’t meant to go beyond just vibes or memes immediately gets commercialized and is now something you have to consume.

[@Pikachu-o2j]

Brat is a problematic album in a sense that it celebrates misusing your body and giving a shit. Been there, done that, nothing great comes out of it. That she even gets applauded for this bs is insane to me. The album had great moments but don’t like the message it’s putting out. Someone should do a video about this. Also the whole Kamala thing, just no.

[@OopsieMarguerite]

That's a bummer... If I were super famous and wanted to launch my own line of clothing, I would try to do it on my own (or colab with some great company whose values I agree with). If I were to work with some fast fashion brand, at least I woul make sure these clothes to be eco friendly and just good quality