How Choozle Reduced Data Quality Issues by 88% with Monte Carlo

Choozle is a leading digital advertising software company that gives small and medium-sized businesses access to enterprise grade advertising technology.
In October of 2021, Choozle launched a major platform update providing its 6,000+ advertisers and agencies holistic insight into their campaign performance by providing more data as well as enabling them to connect to outside platforms such as Google Analytics, Facebook, AdWords, and more.
Any issues in data quality would impact customers’ willingness to trust the platform.
“Advertisers depend on data visibility so they can quickly address issues and proactively optimize performance,” said Adam. “If we have incidents that impede that visibility, we will hear from customers immediately.”
To improve data quality, the Choozle team turned to Monte Carlo for data observability. Here's ohw Adam, Choozle's CTO-turned-CEO, and the rest of his team reduced data quality issues by 88 percent with Monte Carlo.
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