How community will reshape the marketing landscape

Join this session to discover why ‘community’ will be the focus of brands for the next decade as being part of niches, fandoms and communities becomes the driving force of strong brands. Hear from field expert Lucy Hart and brands TikTok, Lucky Saint and WWF who are building their marketing plans around their communities.
Speakers:
Tom Skinner; ECD, TikTok
Megan Taylor, Head of Creative, Lucky Saint
Rob Wood - Head of Communications, WWF
Lucy Hart, Executive director of strategy & insight