How Data Will Drive The Next Big Design Trends

One trend I’ve been noticing in the design world is a heavy emphasis on data-driven design. I think it’s going to be one of the most important industrial design trends of the 2020s and beyond. This video will give you a better understanding of why data will be so important to designing the products we make, the ethical controversies around data collection, and why some types of data are much more valuable than others.
Big shout out to nSight Surgical. Check them out at nsightsurgical.ai
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0:00 Intro
0:26 What is Data?
0:56 HoloLens 2 & Ergonomics Data
2:04 Digital Twin Data
3:42 Data and Diminishing Returns
4:26 Data as Competitive Advantage
6:25 Czinger, Nike, & Performance
7:09 Shein & What To Make Next
8:30 Data & Privacy
10:12 Key Takeaways
All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
CREDITS:
Check out nSight Surgical: www.nsightsurgical.ai/
Data Advantages: hbr.org/2020/01/when-data-cre...
Introducing HoloLens 2: • Introducing Microsoft ...
How The HoloLens works: • How The HoloLens 2 Wor...
HoloLens 2 Live Stage Demo: • HoloLens 2 AR Headset:...
Digital Twins: • Why digital twins will...
Digital Twins: • What Is a Digital Twin...
Czinger: • FIRST LOOK: Czinger 21...
Czinger: • FIRST LOOK: Czinger 21...
Nike: • Generative Design in N...
Shein: / shein2018
Facebook Senate Hearing: • Zuckerberg's Senate he...

[@Design.Theory]

Learn the process to create beautiful industrial design. Become an expert in design language, visual storytelling, and get closer to landing your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . Oh, and big shout out to KissMePapi in my discord for introducing me to the concept of a digital twin. Yes, that's his actual user name.

[@nonameishere7234]

You're born to do this 🙌 one of the best speakers. I have a short focusing span but your videos keep me engaged from start to finish every time

[@Design.Theory]

I appreciate that! Thank you so much for watching

[@WillGibbons]

Nicely done, John! I think your videos are getting better each time!

[@SJ-wd5rz]

The production value of the videos really shot up, now you have really strong intellectual themes with great visuals. Really enjoyed learning about we can and should use data for the benefit of creating better products.

[@Design.Theory]

Thanks for watching S J, I really do appreciate that.

[@capnthepeafarmer]

Great video! I appreciate your insight into this data design! I work in an industry where "data" is thrown around a lot and I hope I can help make some distinctions and examples I've found in my industry. One distinction is the difference between "Big Data" "normal data" and "simulations". That's Big data with a capital "B", and the distinction there, as you touched on, was how big it is. Like, for example when most people think of data they think of files of text or spreadsheets, and for reference the maximum file size of an Excel spreadsheet is about 2GB, your typical file is less than 10MB. That's a lot of data. But "BIG" data is many orders of magnitude higher and is often updated in real time. I think there is a science mapping system that intakes about 200GB of data a DAY. That's "BIG" data. It's incomprehensibly large. And in essence, big data is queried to look at trends and help make inferences and predictions. Normal data (my personal definition) is any data set which can be analyzed on a single computer system. So in the

[@asandax6]

200GB per day is small. Companies are intaking Petabytes of data per day. You can do 200GB in your home computer.

[@christopher1152]

This is totally the future of industrial design. I would love to learn how to use simulation software someday. I'm really fascinated with aviation and I imagine they've been doing that for a while in their industry.

[@soumyapande678]

Love these type of videos! Can you do more about using generative design in product design

[@Design.Theory]

Absolutely! I have a video coming up about it

[@fimolo1]

Great video! Love the way how you also reflected the critical part of Shein and data collecting.

[@Design.Theory]

Glad it was helpful!

[@MrDecaliostro]

I use big data analytics in my branding designs, works like a charm!

[@Design.Theory]

I'd love to see the branding work!

[@MrDecaliostro]

@@Design.Theory I’d love to show you, but I can’t post it online due to NDA.

[@MrDecaliostro]

@Christian William sure, it is pretty easy, social media scrapers, basic social media analytics to define target audience habits, then ai analysis with certain parameters et voilà 😄we’ve got data that would help us to build perfect brand strategy and communication systems, define most effective communication points based on real data, without assumptions. Then we test 2-3 strategies and use the most efficient.

[@merrick51]

Another great video. Thanks dude

[@Design.Theory]

You bet! I appreciate the comment

[@joe_fabricator]

Found your channel thru Derek Elliots channel. Great stuff. Thanks John.

[@Design.Theory]

Hey Joe, I really appreciate that. More content is always on the horizon!

[@awogbob]

Video could easily have 100x the views. Great quality keep it up

[@Design.Theory]

Appreciate that! I hope that is the case. It's always hard to tell with KZbin.

[@Bird2920]

My daughter is mildly obsessed with Shien. After hearing this I understand why. Great work on their part!

[@McRyach]

Thank you. Great video. I love how you're making a disclaimer about ethics of a company that using a data. It is definitely a smart way to design. But that design objective could be unethical in itself.

[@gregplanchuelo]

Very interesting thank you so much!

[@Design.Theory]

Glad you enjoyed it!

[@pranitpopli9926]

Noice!, I remember shein getting banned in India cause of data privacy.

[@Design.Theory]

yeah it's a big issue. Facebook has suffered for it immensely in the last few weeks/months/years.

[@pranitpopli9926]

More companies will suffer, i guess because of web 3 and more individual control over data.

[@laurids7812]

very intriguing thumb nail

[@Design.Theory]

:O I have a few other that I will test out if this doesn't work well. But I really liked this one the best

[@chanceym6000]

@@Design.Theory based on... DATA

[@TheBigjoao]

Really like your videos! Thanks for making them. Here’s a question for you, do you first make the script and them edit the video or compose the video with things you want to say and then voiceover the whole timeline?

[@Design.Theory]

1. I start by creating a written outline of key points 2. I expand on those points to make a script and do voice-over 3. I add accompanying videos/diagrams/visuals last

[@TheBigjoao]

@@Design.Theory Thanks for sharing your process with us. Keep doing these great videos. Cheers from Brazil. For a little background I am a Design Phd Student and like it a lot how you tackle some subjects that has depth but you do in a very light manner. It is awesome to breakdown hard subjects into simple and clear language.

[@MohamedAnsari_H]

@@Design.Theory Thank you for sharing your process.

[@aodd9071]

Awesome vid, John! Amazing analysis on a hot topic. -Aidan

[@Design.Theory]

Glad it was helpful!

[@EmilioBaldi]

4:31 for some things you don't need IA: years ago an Italian nurse invented a machine that counts up the equipment dispensed and counts down the disposed. 100% accurate.

[@Design.Theory]

I believe there were problems with this system. Ideally, hospitals should be using multiple systems, so that if one fails, another makes up for it. Nothing is 100% accurate. There are always edge cases.

[@sshlokmishra2967]

Very late for this but awesome video 😁...

[@Design.Theory]

Glad you liked it!!

[@hypersonicmonkeybrains3418]

For the HoloLens there should be an option to scan your own head and 3D print a custom headset case to fit your own head.

[@samizdat_]

Love the new thumbnail lol

[@Design.Theory]

zuck is watching us

[@sandeepzgk]

Totally random question. What's the intro riff called ? At 0:23

[@zacharybennett3249]

When you say, "If you made it this far into the video...", you imply that your content is unworthy of spending any notable amount of time on. Take that as a data point for your collection.

[@1dekar07]

Next idea for a video how to collect data for design, data is the god of 21 century

[@hizzaddinno394]

2:49 Instead of working against the heat generated by the visor, try linking the room's AC system to the visor's system so that you can emulate fake sunshine heat and wind on the user's face.

[@milleniumfreak1438]

whete is the course website, its not available anymore

[@KedarAsherBenjamin]

The link in the description works

[@Design.Theory]

Check the link in the description, that link will work. It's a long, boring story involving domain hosts blah blah blah. The old URL will be back, but in the meantime just use that link. http industrialdesigntheory dot podia dot com will also get you there

[@apd1dogg]

now i need to go on shein and shop thanks.......................

[@OmDahake]

can you make a video on design University like what to know, what to expect ,how to deal with pressure or if it is even needed or some alternative ways and how you did it and how you survived and got your foot in the industry and became what you are now ?

[@Design.Theory]

yeah I have several videos on this, check out "Design Job Hunt Strategy 2021: Why A Great Portfolio Is Not Enough", "reviewing my first industrial design portfolio 10 years later", and "six things industrial design grads need to know"

[@OmDahake]

@@Design.Theory Thanks

[@ihx7]

honestly data in general should be accessible to anyone caus its a product of everyone

[@alexanderj4545]

Nice work! I just can't completely see the 'difference' between data driven engineering design and 'justregular engineeringwork'... Working in engineering R&D in prosthesis and bionics this is just a part of the engineering design process to much degree.

[@Design.Theory]

Fair point. I think the biggest difference is the speed and precision, as well as the competitive advantage that data can provide if it's handled properly.

[@alexanderj4545]

@@Design.Theory For sure something like this should be applied more. Keep up the good work 😃

[@Sunnykr275]

Hey man! Just wanna ask hope you reply! What you think about today’s cars design? They all look the same in my way. Aggressive look and LEDs and horizontals designs. I don’t find much difference like we used to 10 years ago. There is not any major of design in cars what you think?

[@Design.Theory]

Yeah, I've talked about this several times throughout many of my videos, but I haven't really had a dedicated video about it. There are many reasons why this happens: safety constraints, manufacturing constraints, fear of doing new things, etc. etc.

[@Sunnykr275]

@@Design.Theory yeah, there was a time i see every different car and like which one is that. Well that case is still there but with when I see old cars and there amazing designs

[@JagoTFC]

While there are very good use cases for these algorhythms there is also a good chance that the algorhythms themselves will make many products indistinctively similar. Probably we will find the perfect shapes for most stuff but there will be a homogenization of designs (as an example mobile phones and console's controllers). The organic designs are curious but they don't appeal to everyone.

[@Design.Theory]

i actually made a video about this called "Why all products look the same"

[@Omaryllo]

I'd trade design for comfort any day

[@zinjanthropus322]

It will depend on the algorithms used. If they all use the same software written the same way then it will all look the same.

[@Whoareyouimyoo]

What does this mean for industrial designers designing products? Based on data, data drives the design. Looking at organic shapes like wouldn’t have designed by the human. I guess this would be more for the performance industry. But also it will become a trend for super organic shapes.

[@Design.Theory]

I think that data will also inform what kinds of form factors we end up using, like in the HoloLens....and with Shein

[@john1995]

About Microsoft headset. I think it can be designed in a way that it's adjustable to fit in any head, why do Microsoft didn't do that?

[@Design.Theory]

it is adjustable. It's still very hard to make it fit even with that in mind, though

[@testaccount-kv4nw]

The thing is: How do you know, that your data is enough and valid and where to draw boundaries. Talking about 5% or 95% is easy, but in the real world, you do not know what 100% actually is. Or how it will change in (the near) future.

[@siyabongampongwana990]

Hello, can anyone please mention any pages, websites, or people to know and follow. Thank you in advance.

[@potatomaster9001]

the problem with data designing something like with a bike thumbnail and many times the videos with people making shelves with computer generated holders, is yes they are optimized but it removes longevity of the said object, just because something does apply the main force does not mean its completely useless, and like with those shoe soles they are only usable for like 2 runs

[@npc6817]

you'll never catch me riding a swiss cheese bike

[@Design.Theory]

fair enough

[@ihx7]

honestly governments should use the private data to create completely anonymous databases that can help with these things

[@emmanuel_popoteur]

what is the ebike in the thumbnail?

[@Design.Theory]

I believe it's called the light rider bike

[@wadeguidry6675]

My wife bought me a couple of SheIn t-shirts and they rock! But answer me this: 9:15 does Mark realize he has a Frankenstein's monster haircut?

[@PinarWaleed]

I am from the teenage girls targeted by shein, just installed the app today 💀💀💀

[@Design.Theory]

:O be careful

[@kyledexheimer6548]

Zuckerberg needs to be as careful collecting data as he does drinking that water.

[@OmDahake]

Do you wear the leather jacket all day everyday ?

[@Design.Theory]

Yes

[@Johandyman]

The bike in the thumbnail... What is it?

[@HiddenExp]

It's like "objective" design (in some way)

[@Design.Theory]

That's exactly right, although usually data can be interpreted in many ways.

[@HiddenExp]

The delegation of -aspects of- design to a sense of objectivity interpreted through data... dang! AI heavily involved in the near future

[@FuzzyDunlots]

The quaintness of a human designed anything will be a trinket to be treasured in the future. The NFT for this sentence is coming Q3

[@syzygy6]

“the biggest brand you’ve never heard of” me: *wearing a shein dress*

[@syzygy6]

I don’t argue with any of the problems with fast fashion, but I do think there is a lot of unchallenged hypocrisy involved in singling out a business like shein for basically doing the same thing as everyone else. unless you’re actually familiar with the market practices and the relative merits of different fashion labels, it’s mostly just obnoxious and unhelpful to wax on about the ethics.

[@syzygy6]

at best, it’s an incomplete analysis which might encourage a curious audience to investigate further. at worst, it’s just playing into some frankly problematic stereotypes about china and also young women.

[@Design.Theory]

I mentioned that pretty much all fast fashion brands do the same thing

[@Design.Theory]

I mentioned the ethics, because if I didn't, I would have gotten even more comments basically saying "yeah but those companies are bad". So it was a lose-lose situation mentioning fast fashion at all

[@benzpinto]

9:11 get ready to watching zuckerberg for a minute stright!

[@Design.Theory]

He's so beautiful though

[@TheTHUSWORD]

Data means our privacy?

[@Design.Theory]

Hopefully not, but unfortunately...it often does. I mention this towards the end of the video.

[@basicduck]

Hope y’all are ready Bc the next 30 years is gonna be like this

[@Design.Theory]

:O

[@agapiosagapiou]

I have the sense that we try to rediscover the wheel. It seems that more and more people are not visiting libraries. Books based on human metrics exist from the beginning of science. Spending resources to determine something that is in a book? Just do literature research!

[@Design.Theory]

Books are a good starting point. But you can't use a book to solve any of the problems outlined in this video

[@asandax6]

@@Design.Theory I just watched this video and already got ideas how to solve some of these problems but I can't use those ideas without testing them. So yeah Books are good but empirical data is better.

[@Duckagee]

We live in a quantum realm

[@Design.Theory]

We most certainly do. Pretty crazy how everything is becoming digitized.

[@Shifftee]

The only condition under which the collected data would benefit the whole society and not just the big business is if this data would be collected under a planned economy where the whole society controls the means of production. That way the data would be actually used to benefit and satisfy the needs of every member of the society and not just to maximize profits of a handful of capitalists. We could solve all of the world problems today if all these scientific and financial resources would've been used in a rational way instead of being concealed under the "copyright" laws and stacked by the corporations. For example, we would stop wasting huge amount of goods if they will be produced according to the plan and not under chaotic market competition.

[@somerandomguy8919]

No hate my man but I think the word you are trying to use is research. And sure it is now easier than ever to conduct studies and surveys but by no means is "data" new for design. At the end of the day the job of the engineer is to take concepts and using real world information, bring them into reality. It is a fact that designers have become overly dependent on numbers and technology but that doesn't mean they are using data for the first time ever.

[@Design.Theory]

See 0:24

[@somerandomguy8919]

@@Design.Theory yeah man i also understand the idea of the video too. When I wrote the comment I was in a bad mood so sorry if it seemed aggressive. Good luck and Have a good day :)

[@nadiaabdulrahman_]

Me, a teenage girl, very offended at the shein comment (I am here and I like design, ok?) Haha lmao

[@rifz42]

we should get paid for our data..

[@alisalarsen9163]

As a women and Industrial Designer I am not surprised that the majority (95%) of your viewers are men. How can you use your platform to bring awareness of the lack of diversity in the industry and the struggles that women and POC face in the industry and design education?

[@Design.Theory]

There are many videos on this channel where I give shout outs to female designers, and I will continue to do that

[@drake8858]

You show your demographics to be 95% men, while many complain about women not being in STEM (and I imagine Industrial Design has far more female representation than Mechanical Engineering and similar fields) is it too much to just accept that as a generality men are far more interested in these fields? If we can accept that then can we also accept that this is okay? Why do we try to sway and pressure women into fields that they generally aren't interested in? I don't want male or female engineers I want the BEST engineers, and the best engineers will have that interest regardless of gender. They won't need campaigns to tell them to.

[@Design.Theory]

I don't know enough about the situation to really comment on it...but I think that a lot of women are dissuaded from entering STEM fields in the first place, even though they might want to. Go look at my last video about the Aztek and read some of the comments about Brigid O'Kane to see what I'm talking about.

[@armadillito]

We are all, in no small part, products of the social systems we are brought up within. Certain racial groups see similar patterns of under/over representation in particular jobs and I hope you won’t argue that is something intrinsic, too. It’s not about pressuring anyone into anything, it’s about combatting the deeply ingrained ideas that shape our society. As to why that matters, I think the case study of automotive seat belt design is pretty convincing.

[@alisalarsen9163]

Your premis for why the percentage of women in stem is so much lower than men in STEM doesn't take into consideration how education systems, educators and society actively disuade women from entering STEM fields. Have you spoken to any women in STEM about there experience or researched the lack of women in STEM?

[@poulticegeist]

​@@alisalarsen9163yes, I have. Have you?