How Dave's Hot Chicken Became One of the Fastest Growing Restaurant Chains | Jim Bitticks

In a talk given at RestaurantSpaces in Los Angeles on April 15th, 2024, President and COO of Dave's Hot Chicken, Jim Bitticks, gave an in-depth look into how the brand became one of the fastest-growing chains around.
In 2017, three childhood friends scraped together $900, some folding tables, and a portable fryer in an East Hollywood parking lot, serving Nashville-style hot chicken under a pop-up tent. The moment caused a sensation, leading to lines around the block and the birth of Dave’s Hot Chicken.
Fast forward just seven years, and there are 200 locations up and running, with a total of 900 restaurant commitments sold and 150 currently in the development pipeline. Add on top of that impressive gains in same-store sales and traffic, international expansion, and celeb collabs with the likes of Usher and Drake... it's not just the fastest-growing restaurant chain around, it's also one of the coolest and most authentic. How is the brand powering such explosive growth? Moreover, how is it maintaining its cool factor?
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