How design thinking transformed Airbnb from failing startup to billion-dollar business

A fireside chat between Joe Gebbia of Airbnb and Phin Barnes of First Round Capital. Filmed at Design+Startup at IDEO San Francisco on March 14, 2013.
designplusstartup.com

[@sammyk.8895]

wav....This is truly inspirational....have had 5 launches ....surely innovation is a slower process but it pays off big time...salute to this team

[@stevekang1497]

Thanks for posting! Gives us the insight to coordiante engineering and design concept.

[@salv9]

I loved this... Very helpful for myself and startup. Thanks for posting!

[@successbydesign3483]

hi First Round Capital, would you mind if I embed your video on my website as part of examples and testimonials where companies used Design thinking. I just love how well, think conversation illustrates how DT can really work in the design of a business... It would drive traffic to your youtube?

[@freshmindideas3222]

Great stuff.. loved it!

[@must.visitplaces9797]

Joe gebbia is such a nice guy he has pledged to give majority of his wealth away like bill gates and warren buffet he also started humatarian work hats off to him the world wants more people like this

[@yellowdough2001]

“You don’t have scale.” Wow, wishlist, tap into aspiration engagement- creative will lead. Track with data.

[@Bora5D]

DOES anyone know about similar cases of how design thinking has improved an start up or a service??? links?

[@pedaedouard1984]

👀

[@rolandlindorfer1]

👀

[@AzlanShahAShafiuddin]

Great story...fail many times but keep on going

[@ahmed.ea.abdalla]

What do they mean exactly by “design thinking”?

[@the20sarchiveproject]

www.ideou.com/blogs/inspiration/what-is-design-thinking

[@IjzerKeizer]

I dont understand the "dont scale" message and how its helpful?

[@11219tt]

Praveena Jilles I think it's more about exploration and finding customer needs and making improvements first. Then figure out how to scale it afterwards. Because they still take pics and have better photography just took the initial idea with a non scaleable action to learn the lesson then scaled it after. Make sense?

[@DavidLangLeadership]

I believe the message was don't limit your ideas to only those that scale. Sometimes a one-off is a game changer.

[@realkc1274]

It’s the same as “don’t worry about the business case or ROI” before you proceed to experiment and then measure the results

[@zelataino1768]

This guy is definitely a fan of Steve Jobs. He's like quoted him three times already and I'm not even half way done.

[@seriousCADninja]

I bet he is less of an ashore than Steve :P

[@seriousCADninja]

11:10 ...be a pirate just go! Go out meet the people that use your product/service.

[@Sanus180]

Someone should have used design thinking to turn off that freaking projector that was beaming onto his head throughout the presentation hahaha! Turn it off ffs!

[@ijsbert6174]

Or just use a black background for the slides! I was thinking the same haha

[@HunterMann]

Great video, but how does all of this success relate to a poorly lit & poorly filmed video? Joe Gebbia must be appalled at the low quality of this video. Think about it: Is this the kind of first impression that Joe or First Round wanted to make? HM, a concerned filmworker who knows a few things.

[@alimoulay786]

Successful,yes,but do they care about their customers?Noooooo,the only thing matter to them,is making more $$$$

[@Lord_flicity]

I appreciate these guys but they have no idea what they are talking about. Most of these young guys got lucky and now all of a sudden they are qualified to speak. I guess. They don't really offer any meaningful info. Idk

[@mijyrp]

I agree and wears glasses to look the part, there is nothing here on design thinking