How did Indigo’s strategy beat Jet airways and Kingfisher ? Business case study

[@ThinkSchool_Hindi]

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[@Janagan-vx3xo]

Bro atleast make English subtitles available for non Hindi viewers

[@anisurrahman8246]

why is air Asia so cheap in international flight ?

[@akshay038700]

Hindi me apki video dekhne pe hassi aa rhi hai

[@evm6177]

Boeing Bad 👎👎

[@archismanchakraborti1547]

Flew 4 times in last 10 days... 3 of them were Indigo... they hv simply entered Indian society way deep...

[@sagnikdatta5377]

I love IndiGo because of its on-time performance. It does not commit its passengers so much so that the bar becomes too high to achieve. It maintains its two big components for Indians- time and price.

[@rapchikrastogiandfriends2842]

I followed you Ganesh bhaiyo since 1 year. And I love your all the case studies.

[@navneetpunj6697]

Deccan Air was the first low cost no frills airline, it also had Airbus aircrafts, yet it failed. It would have been nice if you had compared Indigo's strategy with Deccan Air's strategy.

[@123xyzabccba]

Deccan did not fail …janardhan sold it to kingfisher for a huge profit and diverted to business air service which is more profitable segment …..

[@gilusa12]

​@@123xyzabccba😂😂... someone got drunk

[@paragvnit]

Indigo before venturing into airlines was a ticketing company. It was taking care of Air Deccan's ticketing. It stole the info of Air Deccan and started Indigo airlines.

[@123xyzabccba]

@@paragvnit : what’s there to steal ……everything is open in the market …..Deccan was a no frills model and it succeeded because of cost cutting wherever possible and by doing so it made air travel accessible to the burgeoning indian middle class, whereas Kingfisher tried to provide service quality which was in between premium and economy class segment at competitive prices and did not succeed. This was the apparent reason behind its failure the non apparent could be many …

[@gauushah]

It sold the Business to Kingfisher at Bomb !

[@abhinavjagetia5239]

Hindi mein tumhe sunkar accha lagaa. I have watched to your videos in English also. Good job. Keep it up!

[@avaneeshkad4]

Waiting for this business video for months!!..... FINALLY CAME!!

[@sayhurrtocalmdown]

AVYA.

[@sayhurrtocalmdown]

CONGRATS AVYA.

[@sayhurrtocalmdown]

WEEEEE

[@sayhurrtocalmdown]

UR SO COOOL

[@sayhurrtocalmdown]

KADDO BESTESTO MARIO CHINKIO

[@ayusharora_YT]

Indigo stocks in last 5 years 🚀

[@mithunchakravarthy3147]

Bro please make the same content in English. Iam from the South, it's hard for me to understand Hindi. But I love this content.

[@kapilkapil999]

Learn Hindi😂

[@Certifiedh]

@kapilkapil999 True. Hindi is the future of india.

[@Certifiedh]

You south indians force indians to learn kannad and tamil. Then we also force you to learn hindi.😊😊😊😂😂😂😂

[@dvivek2858]

This video is already available in English in Think School channel

[@adityaupadhyay6932]

While you harras hindi people in hyd ans banglore, so will happen to u

[@mdwasimakram5792]

Airport pe baith kr indigo flight ka wait krte hue yeh video dekh rha hu or pura airport pe har jagah indigo flight khadi hai..

[@sillysheila4583]

OR HAR BAAR FLIGHT DELAYED HOTI HAI HAR AIRPORT AR PLANE KHADA HAI PAR HAR EK FLIGHT HAR TIME HAR ROZ HAR GHANTE DELAY HOTI HAI SAD BUT TRUE!!?????

[@sanjoyroy8226]

​@@sillysheila4583 Not true. Indigo mai meine hardly kvi late hote dekha hoga. Indigo is very much on time.

[@Hehebroty]

@@sillysheila4583 tu travel karne wala passenger train samjha hai kya ?

[@sillysheila4583]

@@Hehebroty mujhe pata hai passenger train se kai guna ggaya gurja hai, tu jayda gyan mat de....

[@stalwart911]

I like how Indigo quietly entered the market without much fanfare. Deccan had the first mover tag, kingfisher's image was associated with its flamboyant founder, Go Air was backed by a big business house. Indigo just started showing up on the booking websites, there was not grand story or identity connected to it. It continued that way, non-chalantly for a few years as it grew slowly and steadily.

[@MonuYadav-uz1uf]

Awesome 👍 case study English now catering services to Hindi audience

[@saurabhawasthi7280]

वीडियो बहुत अच्छा लगा। अच्छा है आपने हिंदी में चालू कर दिया अंग्रेजी में भी सुने हैं आपके सारे पॉडकास्ट , परंतु हिंदी में कुछ बातों का ध्यान रखें आप जैसे की इस वीडियो के संदर्भ में आपत्ति (objection) नहीं विपत्ति (state of being in danger) शातिर (wicked) नहीं चतुराई से(cleverly) तुम नहीं आप

[@rishabhbalyani87]

Really awesome. I think ,Think School should make Hindi Videos as well.I have improved a lot from your case studies.... Really very good and like to watch more complex case studies form you.

[@Md.AsrafulIslamRasel]

Very informative case study. There are many airlines fall in Bangladesh market. There are Regent Airways, United airlines etc. Already running Novo Air facing profit loss problems.

[@gajrajsingh9370]

Jab 2008 me Crude oil $120+ per barrel tha still hum India me Rs. 70 ke ander Petrol lere the.. that's the power of good Governance of India. Jai Bharat ❤

[@himanshuchaudhari6406]

That's the power of Oil Bonds

[@RAJ-lg1re]

​@@himanshuchaudhari6406 नरेंद्र मोदी से अगर recession की स्पेलिंग पूछो तो उसे नहीं पता होगा इकोनॉमी की स्पेलिंग पूछो तो उसे नहीं पता होगा लेकिन टैक्स लगाने में और महंगाई बढ़ाने में वह दुनिया का सबसे bda leader hai😅😅

[@dhruvrawat9967]

​@@RAJ-lg1re Bhai reservation Wale ho kya @himanshuchoudhari6406 Exact reason de Raha hai low oil price ka aur tum modi ko bhich me la rahe ho

[@IITBOMBAYCSE-f8e]

Are uska mtlb hai aaj crude oil ka daam international pe fir se 70$ per barrel ho gya hai lekin hme fuel to mehnga mil raha hai mehngai man ki wajah se

[@MoToMoDDs]

Thats the power of educated men in power....... And after crona crude oil prices crashed but there is no decrease in prices to customers only oil companies are getting profit😢😢 all thanks to illiterate chai wala in power.

[@harshbaswal6278]

Such a detailed explanation in such a simple way..great work!

[@Huzaifakhanoffical55]

Thanks thinking school for uploading videos

[@vedant6051]

Hi Think School this video is again a masterpiece as your other videos. I have followed you since last 2 years and tbh I have learnt more than my college by just these videos. Here's an interesting case study of big fail acquisition of 2 giant companies Please make a video on BAYER MONSANTO ACQUISITION OF $66B . HOPING TO SEE THIS VIDEO SOON

[@HistoryHaven689]

As a dutch, It feels go to see IndiGo do well thanks to Pieter Elbers

[@talhadatey5885]

Your english version is the best , I know you are struggling with Hindi alot , as you told in the podcast with ranveer, it's just that we have seen your podcast in english, that's what we are use to... One last feedback: you are the best youtuber..

[@jinokattuparampil2184]

Love this video, need more videos taping into aviation sector.

[@AbhinavAnand-q8p]

Hub n scope model will use more fuel than than the point to point model for the same destination which will also incur some losed in fuel.

[@venkatrao2566]

Thanks for already I am travelling 2000 to 25 years lekin Aaj bhi Air India mein breakfast chai coffee milta service achcha hai Indigo ka price to mahangai se domestic mein

[@anshalmehta4273]

Never fly in a Boeing aircraft, airlines are playing with the lives of their passengers, pilots and cabin crew by having and buying more Boeing aircraft, since the merger of Boeing with McDonnell Douglas Aircraft Corporation they are only prioritising share price and not their aircraft safety, If it's Boeing I ain't going 😢😢😢

[@rishabh4928]

😂😂😂

[@reclusivevipul1226]

😮😮😮

[@ytskt]

Can you figure out the aircraft model before booking?

[@smartinvestor6005]

​@@ytsktofc you can

[@amrit0501]

So after baggage drop and security check be prepare to return home😮

[@TheOshnik]

We look forward to seeing even better content from you and are confident it will continue to improve.

[@shreyanshagarwal4013]

Hub and spoke model Matlab connecting flights?

[@aryamanagarwal1025]

Wahi!!! faltu k terminologies ¿?

[@studyAt6]

Great That You Started Hindi Channel . Also kindly dub your old videos and upload on this channel. later record all videos in dual audio.

[@sundarkrishnaswamy9342]

There are talks in the market that Indigo is going to procure Boeing 737 MAX which is prone to accidents. Suicidal to putting money on 737 MAX. Well explained bro. Nowadays the price of tickets have been hiked. Well explained bro. Awaiting more videos from your end as regards airline industry

[@sashwatpandit6187]

Kindly make a video on Air India. Thanks

[@nirmalya3d]

IndiGo deserves this success....

[@Journey_mkc]

Ingigo deserve respect

[@percybehrana123]

This was a fantastic video and details were very well explained. Coming from a A320 experience I really liked the operational economics explained. Well done and feel free to connect if you guys need any information. Good going. 🎉

[@FlyingExplorer2022]

As a passenger indigo is everything that I stand against I have banned taking any flights on low cost carriers indigo is when I checked is a low cost carrier. Last year I spent 8.5 lakhs in flight ticket in full service airline. But as an investor and my knowledge on airline being an avgeek Indigo looks promising I put my money on indigo and made profits.

[@shamshirbrar7135]

Hindi me video banane ke liye shukriya❤🎉

[@reyazkhan4189]

Well thankyou I used it as an inspiration to present my casestudy in FMSR . #AMU 😊

[@AbhishekSingh-zz6wo]

Prasad bhai how to invest in stock market sip pe course launch kro😢 sbse genuine aadmi ho aap❤

[@thatshardik]

Indigo’s monopoly is dictating passenger harassment. From stalled plans on taxi to pilots denying additional flying hours or their ground staff having not customer centric behaviour. It’s a matter of time when people would change to other airlines for metro cities. It’s only tier 2 cities where people don’t have a choice that they would have wait for other operators to start.

[@jacobpj3168]

Their cabin crew, especially from NE. If the flight is half empty they demand to see boarding pass from window seat pax, as if we are travelling in a city transport bus, which Indigo actually is. Monopoly breeds arrogance.

[@varunnikam]

I travel with ryannair regularly in EU. i can say Indigo can become the ryannair for Asian continent 🙌

[@madhurshah448]

Indigo is far better than Ryanair pls don't compare it with low cost yet low standards airlines

[@shiven3020]

Some more things to add here : 1. All female crew. Less take off weight, less fuel needed. 2. Faster TATs. Their planes turn back faster. Helps them achieving on time performance, less airport rents for parking, more money generated from these leased planes

[@tben7808]

Being On Time. This is one of the factors why many business teams prefer traveling on Indigo. Before Tata's took over Air India, there was no guarantee, if and when a flight would take off.

[@divyeshthadani]

Those of who blindly believe Tata please do check the average delay of Air Asia India

[@lovelycats99]

​​@@divyeshthadaniAnd their quality services too which hasn't changed much even after they cameback to their original owner...The best phase where Air India which was riding success when it was under the leadership of JRD Tata becoming role model of Singapore Airlines thanks to their business model keeping them afloat in position and revnues

[@tben7808]

@@divyeshthadani Tata's own stakes across 3 firms, one of them being AirAsia. May be 5 to 7 percentage of the market. This dimensions changes when things go international. And there us a real delay in getting new aircrafts. Factor for growth will be connectivity followed by budget and the other things... that will win a bigger piece in the pie.

[@jacobpj3168]

​@@divyeshthadaniThose in the know believe Tata culture is public sector, be it TCS, Croma, etc.

[@amulyakumar4417]

One of the best case study on KZbin

[@Rohanraut7600]

Ganesh sir, Does *Deloitte* was the consultant who built the strategic outline for Indigo?

[@richagupta4390]

Great attempt! I loved the content in Hindi, too❤

[@akashpatel291]

Indigo became the boss of all. 😎

[@theKanhaGautam]

8:42 their are many india one customer that don't use airline for travel as they don't need to go at any place so urgently as of now... But i am witnessing that this is changing So i think that their is more market going to be in upcoming years for aviation sector

[@dhaneshdubey4764]

Hindi is interesting one 😊 Keep uploading the videos and educate us.

[@amit031]

Bro video is really informative, please don't mind, you are way better in English

[@HustlerAdarsh_]

Ganesh & Team!! keep grow keep shine

[@umakantgautam1007]

really nice try in hindi... from English to hindi we are here❤

[@deepclinicq]

Amazing channel... well done to the Team Think and Zero1

[@solversforsolvers]

Well,not less than a well calculated genius business strategy.❤a really very educating video

[@jayvardhan6617]

Thanks Bhai tum ne mere bato pr gor Kiya or Hindi me video banaaya karo thanks Bhai ,❣️❣️

[@sumedhsharma94]

You should also add the things that happened during Covid and how the company came out of it

[@Mayanksingh-n5c]

You deserve a seat in Indian politics

[@anishtoppo7613]

ZAbardasst ❤

[@S_E_S_14414]

The best strategy adopted by Indigo is asset lite model.It means no heavy investment nd no liabilities on BS. Thus no need for bank loan nd no interst burden...

[@SAMEERPAGARE]

Great video. In-depth knowledge. But I really wish there should be competition in the air industry. Shut airlines should be given relaxation by Indian government

[@manjunath-zf1my]

How could the hub model manage the time efficiency??

[@SanKiranKReddy]

we Indians are born experts of cost benefit analysis

[@dipanshumutreja8806]

mazaa aa gya!!

[@digvijaysinghbhati8517]

Very informative video. Thank you sir 😊

[@SRINIVASAMBADI]

Thanks for the Good analysis, but request to consider realistic examples, like used crude price as $36 and jet fuel price as Rs. 100 per Litre.

[@prathmeshpatel7490]

Can you make content on brands like Gucci, Armani, Prada. How did they make a brand and why people are willing to pay so much for their products?

[@saswatdas4843]

Indigo operates on a point to point basis and not hub and spoke model. Hub and spoke is generally used by full service carriers to feed passengers onto their bigger aircrafts for international flights

[@PARi0070]

I love Vistara ❤❤❤❤ they provide delicious food ❤❤

[@hasan3331000]

Wow what an amazing description lovely

[@SushilK-e2v]

Thank you for this informative and motivative vdo. 👍

[@rohanvkumawat]

Same video available in english?

[@crazyroni1915]

That is amazing vidio.. need more vidio like this

[@PragatiItigowni]

Such a fabulous video , learning lot of lessons

[@ravitejabusetty]

best comparison video on point details on every aspect except safety i know curvv safety rating is out yet

[@juttestate]

FROM LAHORE PAKISTAN ❤

[@jayantobose4939]

Very informative video on Indigo. Who was the brain who figured all this out for the airline ?

[@guptadankan]

Indigo share price is reflecting these facts

[@siddharthchaudhary4448]

Thankyou very much for this information. Keep doing it.

[@sauravchandra10]

Loved this one!

[@Flyboyharsh]

Best video ever !!!

[@Foody_Raj358]

Please make video on business model of small scale airlines such as Fly91 and star Air.

[@honey_kumar24]

shandar....😊

[@ferroferro6470]

Superb analysis ❤

[@KaushalPrajapati-ku6bi]

Great strategy.🔥

[@vandanapradhan5763]

Wow, u know so much, I'm not even 20% being wt them for 17th years

[@crazyroni1915]

Please upload more business case study..

[@VikramVikram-un1be]

Hi, can you please do an complete case study on Udaan B2B as well, please.

[@MDTALKIES]

Great video ❤❤❤

[@kushaalkushaal3051]

😊 very good case study

[@Harish_Saharan_00]

Kar diya guru suscribe ❤

[@shivkumarprajapati2155]

thanku sir

[@akibbakshi5223]

Great information ❤

[@parikapoor1]

Congratulations for starting the Hindi Podcast, few observations which might be of some use 1) while showing the new clips, use more clips of the Hindi News Channel, People will relate more 2) while addressing the Hindi Audience use works like "aap" "aapko", the Hindi audience will really connect with that & 3) 1st time I have noticed you have left the topic without explaining the reason in debt.

[@JosephGonsalo]

Indigo was a good airline in the initial years it had good customer service, being on time reputation as well as good pricing of it's tickets. We need to know that once any company tastes success it is next on the ambition to grow. While growing it forgets customers, it's perception it had initially and being socially ethically responsible to the customer. Thats what happened to Indigo it forgot to maintain its consistency in how it was initially perceived by the customer. The very same customer who initially lauded the airline now prefers another airline. Growth, market share and profitability will always replace customer satisfaction, ethics and consistency of customer perception. But indigo has been smart in how it does business thats why they are able to sustain in such a volatile aviation market.

[@flight1299]

Hi, i would like to mention that Indigo ALSO has some old models of a320, which were very less efficient, as those were made with pratt and Whitney engines. But later airbus made one more very efficient model of a320, i.e. a320neo.

[@pratiksingh6295]

Wow❤

[@yogeshmathur9199]

Very Nice bro ❤

[@joy_main_account]

Excellent

[@vinaysharmapune]

Good cover buddy , but you should also cover the competition politics used by Indigo , which was very dirty

[@asimbhattacharjee3366]

Thank u for this great lesson

[@rubanfernandes]

Brilliant case study

[@abhinavtiwari4238]

Same applies with car brands as well where the quality couldnt survive because of people preference over other things.