How did this happen? Disney, Lucasfilm and Toymakers. Behind the scenes of making Star Wars Toys

[@derheadbanger9039]

This is an important information for customers: sometimes the toy company isn't to blame - especially if Disney is involved! 🤣

[@PhantomHarlock78]

Nobody misses Rey Palpatine.

[@MungkaeX]

My daughter does…

[@EdgedShadow]

Id have rather seen Prince Ken Palpatine.

[@GODCONVOYPRIME]

@@MungkaeX why?

[@MungkaeX]

@@GODCONVOYPRIMEProbably the same reasons you don’t like her.

[@inspector2363]

All the Rey secrecy, yet literally everybody expected her to have a lightsabre from the very first promo image & trailer.

[@sledgehama]

Exactly. There was never any ‘mystery’ to me that she was the main character and would be wielding a lightsaber. I get them holding back old Luke for the sake of spoilers (and that’s something that seems to have been totally glossed over here - like the Grogu reveal, there is something to be said for having that surprise rather than it being spoiled by a toy release months ahead of time, especially given the few seconds of screen time Luke got at the end of VII).

[@zzzartan]

Target put the Jurassic Park Mososaurus on clearance for under $8 just before it got re-released in "recycled cardboard " packaging 😅. Something that was barely selling did not need a re-release.

[@felixmenendez9261]

What I still don't understand was the lack of Han Solo Merch around the release of TFA. It was Ford's last starring role in a SW film, he's the only real movie star in the film, and he has great chemistry with the new characters and runs through most of the film. He was front and center in the trailer and yeah, he dies, but so did Darth Maul, Yoda, Padme and plenty of other main characters that were merchandised like crazy. The lack of Han Solo to draw in toy buying parents was weird to to me. He also wasn't playable in the ST portions of Disney Infinity or Battlefront on X-Box. Seems like they worked really hard to keep him out of the merch.

[@wuboAF]

Maybe Ford wanted no part of it 😂

[@MungkaeX]

Perhaps someone thought they didn’t want kids reenacting his final Scene in Episode 7.

[@jpstevens938]

We live in a world where you can find Marvel Legends and Black Series at Target and then go across the street to Ollie’s and get the same figure at a fraction of Target price.

[@MungkaeX]

If you have an Ollie’s nearby.

[@jediknightjairinaiki560]

Who's Ray?

[@bryanheinrich371]

Love your stuff. Keep up the great work!

[@cdpetee]

That explains that, thank you. When TFA came out, I loved the character of Bala-Tik ("Tell that to Kanjiklub!") , and the Rathtars too. The Black Series still doesn't have a Bala-Tik figure, but they did make his Guavian Death Gang minion. Both the 3.75 Hasbro and also the Rathtar LEGO set weren't released until 2017 or 2018, and most fans had forgotten about him by then.

[@wolfcouncil1138]

No Rey for me, thank you.

[@williamwilkinson6665]

Im still waiting for Disney's excuse for "banning" a 6" Mola Ram figure.

[@Gengarextreme]

Disney Star wars doesn't sell well. In my country some super markets still have those "Force Link" figures 😂 3€ each

[@louskywalker9656]

I want the old school gonk droid done right. I didn't get the last gone because it just doesn't seem like the old school one

[@silentbobstash]

I got that Rathtar monster on clearance. One of the worst toys I've ever purchased. The tentacles never stayed on. I ended up throwing it in the trash.

[@benfromthebunker9621]

So Kenner famously failed to make a nominal payment to keep the star wars license. How would the toy industry look today if they had kept the license with Lucas getting such a small percent of the sales.

[@nicholasdickens2801]

Yes, the No.1 mistake in toys of all-time.

[@DanyTV79]

And all those 2.0 figures ended on disccount shelves forever...

[@Robert_Westwood]

Hey Scott, do you think that Disney/Lucasfilm is still exerting that level of control over the new media releases? There are plenty of figures that would sell like street tacos if only Hasbro would release them...

[@GundamWarrior1]

Disney Star Wars is what happens when corporate goons and activists are at their worst.

[@SlashManEXE]

Was it fan, or journalist outrage that there wasn’t enough Rey in stores?

[@MungkaeX]

My daughter isn’t a journalist. She’s still outraged over her lack of Rey toys.

[@benjaminwinfrey7727]

@@MungkaeXshe is the n a very small crowd.

[@MungkaeX]

@@benjaminwinfrey7727 just because it’s not your perspective.

[@GODCONVOYPRIME]

@@MungkaeX LOL cope and seethe.

[@MungkaeX]

@@GODCONVOYPRIME It says a lot about you that you seem to derive joy from the unhappiness of a small child. Did your childhood go that poorly that others being happy upsets you?

[@CoolCATs2814]

They put out too much Star Wars product in general.

[@firestarsantos7467]

The put too much UNWANTED Star Wars product. The prequel trilogy also, had an extreme ammount of product, but to this day those figures still maintain there original price and they still have demand for them....the sequel trilogy merch you can find for literal cents...

[@FFFFPPPP]

Rey was not on shelves when VII came out. She came out later.

[@EdgedShadow]

She was out before the film, at least in the US. I had her before the movie was released. A Hasbro 3.75 figure. The Black Series one was available before the movie as well. No lightsaber though, she had her staff.

[@telforenyte7632]

Wakanda, Wakanda Forever! on the shelves...

[@machineman6498]

Looking forward to see what IP Hasbro puts back into development when $tar Wars moves on.

[@johnmorey720]

That monster looks cool, but the tentacles DO NOT STAY IN, and the paint on its eyes and teeth SCUFF. And I gave up.

[@godofzombi]

6:00 2 to 3 years? You got a re-issue comming out and the originals are still on the shelves? That should never happen. If you had any sort of demand for the product the originals should have all sold/ sold at clearance in that timeframe. Your average toyline last only 3 years anyway.

[@ciscodeer9094]

I believe it Scott.

[@heisenbat]

Jakks specific 😅

[@Emolga6274]

Mattel dropped like 20 new masters of the universe figures, I thought you said the line was going to end that it was all over in April 2023 the memo remember the memo what happened to the memo

[@jayguero2123]

3:10 gonna need a source for that buddy. There is nothing in the public record to prove this happened. If it did, than it should be well known, but it seems like nobody reported on it.

[@polarboy5862]

Maybe he saw a memo

[@jayguero2123]

@@polarboy5862 Leak culture tends to leave its mark on the Internet. If there was a leak of any kind for Star Wars (especially in 2015 when TFA was all the hype) there would be some bits of the original supposed leaks somewhere. Doesn’t seem worth it to go after someone in their own private chat rooms and risk even more exposure, from a corporate point of view. Keep in mind that this is the same guy who’s been claiming MOTU got canned and to “trust him, he has sources” for about a year now.

[@rodrickadamginsburg8960]

Disney = 🤡👿