How Do We Feel About TWICE’s "The Feels"?

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#TWICE #TheFeels

[@min9yuk]

It was so brave of them to not switch to “edgy” or “girl-crush” since that’s what’s captivating the west, but instead they paid homage to their sheer pop roots.

[@lenalovesyou]

Ikr. This is why I love twice

[@Danna-ek5hq]

@@lenalovesyou they know onces will still like their music without concept changes

[@slaymixxismyvibe8455]

true im proud that they are themself for what ive stanned them and will support them forever for being TWICE

[@sumi3410]

they did cute girl crush and elegant in the same year.....STAN TWICE

[@chchcherryb0mb]

The edgy/girl crush concept is so awkward nowadays, and boring

[@zim677]

"twice are choreography queens" mera spoke nothing but facts

[@everglowup]

Period!

[@im_a_cow6272]

Their choreographies seems so easy but the transitions between position changes suddenly hit a rock on the head. Can’t imagine how 0T9 did all that. Never fails to amaze me every time.

[@zb2433]

Sincerely yours, By YGX choreographer

[@KhaNguyen-qs2dq]

for realz, Twice izz the only group that I wanna learn every choreo

[@KhaNguyen-qs2dq]

@@amy.v if you can't be prom queen, be at least the dancing queen - Twice =))

[@jordantamah9408]

I really like the feels. I would prefer TWICE debut with something that is uniquely them instead of pandering to a fickle US audience. TWICE is bright and happy and that will stand out against the current trend of antisocial pop music. At the end of the day they have nothing to prove to anyone. I am just glad they released a song they really seem to like.

[@Vixx-eh6bl]

Louder 😭👏

[@gezzarola1725]

I thought Twice's new sound was moving towards something mature? How is this more them than Cry For Me or ICSM? This song is just further evidence JYPE have no idea what they're doing as they once again pick the wrong song for the wrong markets. People praising JYPE for putting out a bright kpop song as their English debut which is never going to resonate in the US, when they've been putting out mature songs for Korean comebacks for the good part of two years, make minimal sense. We'll waste all these great mature songs (that the members also liked) that western kpop fans love the most by promoting it in South Korea, a market which does not like this sound for Twice. But the bright kpop sound that they are loved for in South Korea, we'll go back to it and sing it in English for some reason and promote it in the west, a market that will not care for it and for the portion of the fans that prefer their mature sound. In the end you've ended up with a song that will not do well in the west or expand their fanbase at any relevant level as it's not a sound they'll like, its only appeal being to western kpop fans who don't care about songs being Korean, and a song that will not to well in South Korea as it's in English. So what will it achieve outside of there maybe being enough fans mass buying multiple digital copies to chart on Billboard for one week maybe? These fans that will get them to maybe chart are already fans of the group and don't care if they sing in English or not. JYPE give the group no chance.

[@madhatter9424]

@@gezzarola1725 so much wrong in what you said, what a waste of words and letters.

[@user-on8du3mn9x]

@@gezzarola1725 I think it's better for twice to debut with a song that encapsulates their essence and how the members describe as who they are and what their about, than to debut with something that we know they can pull off to please the us audience but not showcase who they are for a debut. It's only the start tho so they can continue to try new things just like they do with their kr comebacks

[@luv_mark]

@@gezzarola1725 im sorry but twice is diversity so they change to cute and mature back and fourth.

[@issaphae9659]

this third-gen stan anxiety of all these contract expirations creeping up on us. i sure chose a weird time to become a kpop stan.

[@pretendtheresaname9213]

It's 2012-2016 all over again. 2019-2024 are anxious transition years, our gen 2.5 and early 3rd gen groups are not as active anymore and have incomplete line ups, while our mid and late 3rd gen have the looming presence of a dead end on their heads. • Apink is incomplete, • Block B is gone, • BTOB is incomplete, • AOA was murdered, • Exo are already legends of the past, • EXID left. 2020 was a weirdly comfortable bubble year because it's supposed to be the deadline for 2013 groups and, well, there aren't any, BTS is literally the only surviving 2013 group and they renewed beforehand. • GOT7 and Mamamoo live as kinda active, kinda complete seniors, • Seventeen and Winner blessed our hearts by renewing, • GFriend were our first lost. It's honestly going better than I expected but the bulk of 3rd gen debuted in 2015-17 which is why these next 3 years will be the death of me. Edit: Is anyone else weirded out by absolutely nothing having been said about Red Velvet contracts? Did SM find a loophole (EXO-like), to make them sign for 10 years?

[@lemoncakeslemonade5430]

It's a transitional period where fourth gen groups are still evolving as groups, and third gen groups are slowly disbanding. I became a stan roughly 6 months ago, and all of the groups that I'm liking are either disbanded or they're going to disband soon (probably). You're right, it is a really weird time to become a stan

[@mieke076]

right! and the military enlistments too :(

[@bleepblop]

@@pretendtheresaname9213 I am also weirded out by the RV thing and low-key scared for them rn, sm just tell us PLEASE

[@traytrayland2279]

@@pretendtheresaname9213 EXACTLY!!! Its really freaking me out how we have heard nothing. Only thing I can come up with is they signed a temp contract and signed the full 7 year contract after yeri joined. Otherwise why is it radio silence? Pre yeri the debut was august 1st, so we should have already got news. With yeri it was march 2015 so maybe we will hear next year? Also I wouldnt say mmm is only kinda active at this point. Since re-signing we've had kcon, a concert and 2 albums. RBW has them locked in for another 3 years, so it would be dumb not to make the most of that time....but then again the last 3 group albums sold around 430k total, meanwhile the solo's sold around 340k total so not that much different, and they are only sharing income with 1 member 😭😭

[@nihed4380]

It sounds like TWICE, but not in korean, i love everything about it. They didn't have to change their whole concept or identity as a kpop group for this debut and I'm fucking proud of them for this.

[@_yosra_]

That's interesting cuz the way I see it is that idols are pop musicians. They sell music. From a marketing standpoint, it's great to try and venture into new markets to widen your audience and to do that you need to cater to that audience enough for them to turn their heads to you. That's why although people bash on bts English songs I find it super smart cuz their goal wasn't to satisfy kpop fans it was to steal non kpop fans' attention. Not because these groups want "western validation" but because the western industry happens to be the gateway to the entire world to listen. I love this song btw but I already love twice so...idk that's just my opinion😅

[@adisha146]

@@_yosra_ u people if u want to praise ur favs ..u can ....so ur fav is not aiming to gain new fans? ..what a joke and u were talking about bts eng songs they just released 3songs out of 250 songs...and the English song was amazing and many people like it ....

[@choux8372]

@@adisha146 they didn't mention BTS at all, you brought them up on your own. If you know BTS are amazing, then you don't have to get defensive when someone feels differently about them.

[@adisha146]

@@choux8372 bro..in this comment section many members brought bts into their comment..even before my comment they mentioned bts..that is the reason I replied to them

[@taylorphillips5682]

@@_yosra_ I get where you're coming from but if they change their sound to get new fans then those fans aren't going to stick around because they aren't getting what they signed up for when they go check out their other music. I think that Twice showing up front this is who we are and this is what you're gonna get from us is a bold statement that will do better for them in the long run. but if they do go down that route I just hope it's gradual and not just out of left field

[@Zazz766]

As someone who's not a once but has listened to a few title tracks (my favs include icsm, TT and Fancy). This song really caught me, there's something so lighthearted and fun about it and it made me appreciate how excellent Twice's vocals actually are. It's also one of my fav music videos of this year with the pink, blue (the lights and the darks) and gold going with each other so well. It's a 9.5/10 from me.

[@twiceismygladnessandrest1877]

Agreed!

[@potaeto2703]

where did the 0.5 cut?

[@jessicajessica4392]

I do really like the fact that they kept their DNA in their English single, this song still feels like a Twice song, they did not try to over westernise their sound to please an international audience. It's a fun song, I do feel the lyrics are a bit cheesy and odd at some part, but other than that, it's really fun.

[@youcantspelllovewithoutv7369]

Same! I just find them so amazing

[@aditidixit9211]

Same ✨

[@jjongsflyinginsolelol1944]

THIS, this is exactly what I thought while watching the mv: “This is the most kpop thing I’ve seen in my life.” I wasn’t expecting them to reinvent the wheel, but this is stupidly twice. And I just didn’t know how to feel about it. It feeds into every single stereotype of what female kpop is and I didn’t know if that was what I wanted bigger audiences to see, a ‘confirmation’ that everything within the genre sounds the same. But at the same time… it’s just SO them. It’s Twice, but in English. It’s coherent with their discography and it’s not trying to make Twice into something they’re not just to appeal more to the west. They’re unapologetically true to themselves and honestly, good for them. They’re not feeding into what tiktok wants music to sound like now, or so heavily influenced by fourth gen that it alters their sound beyond recognition. If people like them, it will at least be for THEM, not for an image constructed solely for the west that doesn’t actually represent the girls, so I don’t care how this release does in America, I’m just proud to be a once

[@bleepblop]

Yes! I thought it sounded like kpop in English, even the lyrics. It didn't sound like a pop song that twice sang, it sounds like a twice song in English, which I think is what it should be. It is very twice, and the people who think all kpop sounds the same are probably the same people who will never give it a chance regardless.

[@bia0250]

Yes! This release feels like a mix of old school twice and modern twice and i love it so much! It actually is fun and makes me feel good which is something a lot of songs from other groups are lacking rn. What a great way to represent kpop to the west without trying too hard to impress an audience that isnt theirs. Im glad they released somthing like this as their first english debut and not, for example, somthing like ptd

[@sumi3410]

unrelated but your minho pfp >>

[@slaymixxismyvibe8455]

exactly my thoughts i love twice for whom they are i stanned them for this

[@deadinside9002]

okay this literally perfectly summed up everything I wanted to say about this comeback. It's so good, the minute it opened I loved it and its so undeniably Twice, thats its charm. But at the same time, I'm worried that as an 'English' song it plays into this idea that this is all kpop is. A lot of the criticism i've heard from kpop are about how its nonsensical and 'the same' and i'm worried that a western audience might feel thks is just another one of those instances. For general kpop listeners and onces this song is a solid Twice song, but for the western audiences its another kpop song.

[@nanaasmah938]

I feel like "The Feels" isn't as much of an attempt to cater to a new audience as much as it is a representation of who Twice is. Not a rebrand as much as a "Hey we're here, and we're great, and we can speak your language too". And I appreciate that, like they won't sacrifice any part of what makes TWICE TWICE.

[@metjovi]

I get your point. This definitely sounds like Twice, but listen to the bass. That's funk, a western style. Bass is barely noticeable in the old songs and suddenly you have it shining in "The Feels". I guess the girls didn't come up with the idea of this sound, but yet one can tell the company wanted to hit in the US market.

[@awholesomehimbo]

“I’m not saying that they should’ve gone godfather” No no no wait. I think you’re on to something here.

[@marymary-bw2um]

i think chae recently said that she wants to do an mv concept that is like mafia/secret agents

[@nK-bo7qd]

Tzuyu ensuring JYPE is sleeping with fishes, while she takes over to make Jihyo the CEO, who sets the time continuum right by giving Jeongyeon the lines she deserves. Teaser drops, for TWICE's new single. "Miserea Nominae" Concept: Mina with a Chainsaw.

[@JokerCrowe]

Breakthough concept comeback anyone? :o

[@ginoiminoi]

@@amy.v and meee

[@skzanarchist]

@@JokerCrowe ME

[@avocadotoast9319]

The best thing about twice is how true to themselves they are, twice are always so twice and never afraid of it. Snack wise - crystallised ginger is my fav thing at the moment, also avo toast with chickpeas and hummus, NEVER forget the hummus.

[@reharm_reality]

Hummus is so good

[@ELmayberry]

I'm not a fan of hummus nor avocado but your snack sounds interesting

[@ThunderJams]

If I had to say when Twice truly became veterans, it would have to be Feel Special; that song and album just oozed "we've made it" energy, when Twice went from a soda pop (or a candy pop) to a bottle of champagne. Removing the Special from Feel Special just gives us... The Feels, which feels firmly right before that coming of age. Fits perfectly with the prom concept, and it feels like a throwback to that middle stage of Twice, the What is Love? and Yes or Yes stage of Twice. My reaction to this song was very much "oh... Twice has a new song?" The English market isn't where I'd really expect Twice to go, always felt like Itzy was more JYPs answer to that market? Then the chorus came in with Jihyo's "Lightning straight to my heart!" and my reaction shifted to "wait... this is TWICE! I LOVE TWICE!" It feels like Twice, and forget sacrificing anything in this transition to English, it actually feels like amplified Twice! I love it! I kind of doubt they'll be able to break into the western market but I'd love to see them try! The west might not latch onto Twice, but if they latch onto this song, they'll be getting the perfect taste of unfiltered Twice, rather than watering them down to cater to the west. It's so bright and bouncy and indescribably Twice and I've been looping it since it came out. Twice also has another full album coming out and the thought of that is boggling - they already have an entire Japanese album and Korean mini this year, now there's an English debut, new album, new tour, so much Twice! Hopefully it isn't too much Twice, both for the girls sake and ours - The Feels still has that Twice magic and I don't want any of that to lose its shine through oversaturation or overworking.

[@user-xr1er7jn2j]

thank you for taking the time to write this! i agree sm and I loved reading every word.🤎

[@hangeswife5556]

period 😩👍💘

[@skzanarchist]

your entire comment is just.. perfect

[@paolazeledon9661]

Why do think they won't be able to break into the western market? I really liked your comment and how spot on it was, so I'd really like to see why you think that.

[@personnnnnal]

@@paolazeledon9661 kpop is not popular in the west due to the language barrier... and the idea of groups vs. Soloists

[@yurchenkodoubletwist]

they're beating the disbandment allegations, im so excited to see them grow in the future

[@charmainebucco951]

They're still having fun while being together. I think they want to stay together for 20 years. They'll lose more by breaking apart since they've made their mark as a group and want to show everyone, not just long-time ONCE, but also newer fans. They've matured along the way and will continue to do so nonetheless.

[@andreachavez8088]

What I like is that they didn't go simple for the american public. They just went kpop. But i also agree that it didn't feel like a debut, it is more like a comeback

[@clydennn839]

Indeed.

[@StarlightMikka]

YES PRECISELY

[@narutofreakaa]

I honestly preferred this type of release rather than one that would've catered to the current Western market. Mostly because this shows TWICE for who they are. Also I was kinda expecting how this song would do on the charts but scoring a 5stars from NME and highest debut on iTunes and most #1s is amazing especially with their 1st ENGLISH single. People (you know who) shouldn't compare because it's just a matter of ALREADY established audience vs one that is TRYING to break into the market.

[@Danna-ek5hq]

But people who compare others with others should know it won't benefit them like at all

[@_yosra_]

That's interesting cuz the way I see it is that idols are pop musicians. They sell music. From a marketing standpoint, it's great to try and venture into new markets to widen your audience and to do that you need to cater to that audience enough for them to turn their heads to you. That's why although people bash on bts English songs I find it super smart cuz their goal wasn't to satisfy kpop fans it was to steal non kpop fans' attention. Not because these groups want "western validation" but because the western industry happens to be the gateway to the entire world to listen. I love this song btw but I already love twice so...idk that's just my opinion😅

[@EclesysGalaxy]

I feel you, is the same reasoned why i did not like BTS english debut (and other songs), because they left their personal style, to fit better in the western market (they are so famous, it's literally a missed opportunity to bring K-Pop amazing production and style in the rest of the wold, cuz let's be honest, western music got lazy lately, and needs to step up it's game. I remember back in the days when Lady Gaga, Rihanna, Katy, Kylie, and so on, were releasing music and mv that probably took forever to put together, now it's not the same anymore).

[@twicesaidiamaonce5003]

Exactly 👍

[@alexanderuseda4847]

@@EclesysGalaxy Exactly

[@Trixy98]

This feels like a callback to TWICE's early days teen crush era and I think that's so fitting for a milestone!

[@twicediosas]

When they released the announcement, I was honestly really afraid they would make a song so focused on pleasing the American audience that it wouldn't feel like a Twice song. But once again, Twice proves that they are loyal to their true colours, reinventing themselves over and over and doing it flawlessly. If we think of it, Twice has dropped Kura Kura, Alcohol-Free, Perfect World and now The Feels in 2021. 4 massive bops along with two absolutely wonderful albums. But none of them feel repetitive or forced, they feel right. Twice did a song that Americans can relate to, but they didn't forget who they are and where they come from and I think that's something so unique to Twice: whenever you switch on a Twice song, you'll always know it's a Twice song. And maybe that's why The Feels doesn't completely feel like a debut song but a solidification statement, I love this however as, in the end, they are a 6-year-old kpop group that is now looking to expand their legacy after being one of the most successful groups ever. They are showing the world that Twice isn't done yet, that they have so so many more to show and they'll continue to prove it in the way they best do: with massive bops and a message of happiness, hope and love.

[@prodsuga9482]

@@mi_mo_sa9007 help so true all this bragging just to flop

[@elizabethle3460]

One thing i think about what Twice has done with this single is focus on their strengths, but still improving on them

[@ginoiminoi]

that’s what i thought too!! It has the solidity of their japanese comebacks, and it utilizes things like chaes cute raps and ofc the jihyo/nayeon chorus

[@pinklamborghini6446]

@@ginoiminoi Tbh I would have liked a bit of momo's rap too since is one of her strenghts

[@keyakilove]

the feels is a smash hit

[@fruit4evr]

@@mi_mo_sa9007 isn’t that still good tho lol like they’re still on a chart

[@mow1537]

@@mi_mo_sa9007 I'll pray for your pitiful soul. God bless :)

[@kissofvinyls]

they still charting with this songs

[@nananana-nf3vs]

twice doing what twice does best. for me, the western audience is just a bonus. twice doesn't need to prove themselves. they are already icons of kpop.

[@tosinolorunsola711]

This is a good point. I have found myself feeling nervous about this debut because I want them to be successful here, but there’s probably something in my subs conscious about wanting them to prove themselves to stand beside groups like BTS and BP. But they shouldn’t have to, like you said. Success in the West shouldn’t equal success overall.

[@lenalovesyou]

The feels honestly reminded me of everything I love about twice, the girlish charm, the shouty anthem-like choruses, the colorful music video’s, the upbeat instrumentals, the sassy fast talking labeled as rap- it’s really just everything twice ever was. And that’s why it’s a perfect introduction to twice for non-kpop listeners, it’s like twice in a nutshell.

[@chaebinnout]

TWICE did what I didn't think was possible - write an English single with the perfect mix of girly k-pop elements and still appeal to the ever-changing western market. For the snackers: I've been eating a lot of pretzel goldfish recently and if you're looking to stream all the mera or TWICE releases I definitely recommend it.

[@abby3681]

i really like to eat popsicles and sherbet. they give the same feeling as ice cream but is lighter and more refreshing

[@momo5207]

i was a little concerned when i first knew about the english single coz , im sorry , but , kpop english singles these days are just :/// . but with being as unbiased as possible the feels is really something else . i love how natural it is it doesn't seem like they're forcing it to appeal to the western audience . i LOVE the lyrics the mv the concept the vocals the visuals omfg they really ate this shit up . anw stream the feels !!!!

[@hakyumm]

I totally agree with you!

[@momo5207]

@@hakyumm high five!

[@riefkyarhaga4863]

I AGREE, rn kpop to much push to western.. so they song not memorable as kpop song we know (bside too) but twice just being twice, no matter what they said TWICE is TWICE

[@skzanarchist]

Totally agree with you!!

[@prodsuga9482]

Too bad it's tanking everywhere

[@nellevator]

You put all my thoughts into words perfectly. I love that The Feels SOUNDS like Kpop but in English, as opposed to Dynamite and Ice Cream (which I also love, but they just sound more like American songs sung by a kpop group). I don’t know that this will hit as well as either of those songs in the American market, but at least as an American fan of twice, I felt very loved with this release haha

[@bluegreen5116]

@@mi_mo_sa9007 failing to enter hot100 isn't end of the world.. its the same when twice debuted in kr .. LOA didn't won any music shows and ranking in music charts is very low.. slow Start but getting hit by hit after that 😘

[@tinycatking3718]

@@mi_mo_sa9007 Girl who cares about BB Hot 100 damn it's not like they're actually trying to fit into the western standards unlike BTS and BP. The song is Kpop but in English. Point blank.

[@sarahj.8440]

@@tinycatking3718 what exactly is the western standart? Ice cream, dynamite and the feels are all songs written by western+koreans producers working on it, too. All pop songs, all English. Literally 0 difference. None of them were too shockingly different from what they put out before (except for maybe ice cream but then again as if its your last also has the less girl crush sound) You people are just biased because you only like certain songs/groups but to act like there is a pronound difference of the essence or approach of these three songs is honestly ridiculous

[@prodsuga9482]

@@tinycatking3718 they are tanking in Korean charts too though ....they made this eng song for the hot 100

[@KS-sh1np]

@@imtae5577 man stfu it's three pop songs and they made an entire korean album airing out their feelings. stop with this narrative. you just aren't paying attention

[@Nyanya07]

I actually loved the single it was very catchy

[@lakshmikrishnan6376]

I feel like im listening to old school twice again and as a person who fell in love with twice for their cuter music, this song just feels like such a matured version of everything twice has been doing for years, the school girl aesthetic mixed with the cheer team look, the plaid. Everything feels like twice maturing their cuter concept and thrusting it at the west. I love twice and i love the feels. However, i feel that the feels fits kpop much better like you said. It makes me happy seeing twice being twice, and i really hope people love them for this version of them! Also speaking of iowa, i just remembered my mum talking about her colleague from iowa who said iowa has more pigs than people. If twice can get piggy stans, they’ve won iowa🥴🥴🥴(bad joke but i love the girls and i wish them the absolute best)

[@sailor_sam3419]

TWICE said they wanted to go back to their roots with this first english release, they wanted to go back to their debut days and present a real version of themselves first which i love

[@user-pj2ns8tt8g]

FACT: ONCE IS THE MOST BLESSED FANDOM Twice slayed their every comeback!!

[@sadiaalam8184]

Bubblegum pop is not my thing but hearing this song feels so twice, I am actually glad they didn't leave their essence out of the English song.

[@rawegg7854]

This song was literally gold Ngl at first I thought I didn't like it the first time but the next thing I know I can't stop listening to it

[@ctq4915]

The 'Boy I Boy I Boy I Know' is such an earworm

[@PeridotCentichannel]

I was not prepared for this single. I usually shrug off kpop english releases cause they feel a little bit ???, but twice did it so well in this one, the boy i boy i boy i know part is very catchy, chaeyoungs fool rap part, and the chorus just packs a punch. I really like it.

[@cconnie3762]

"Peaked" is such a callow view to have of veteran artists. Non-kpop artists last for years. decades even, and they continue to release music regardless of age, so the artificial ceiling people put over Kpop veterans is short-sighted I think.

[@septianade1894]

i love how she tell us about this "i like that twice is proud to be a k-pop group i want people to like them for them k-pop is nasal and saturated and very overproduced and it's colorful and infectious and it makes you want to dance it's fun and it makes people feel good no matter what language they speak"

[@emma5781]

This song is a bop for me but I'm honestly more happy that all the members look like they're having a blast with this song. The pitch is FINALLY suitable for all of the members, the concept fits all of the members' voices, and they just look so comfortable in the MV. The only major problem I have is that Jeongyeon's voice was clear perfection for this song but either her condition right now prevented her from really popping off or JYP sucks, but the lines she does have are so tasteful and delicious. Hope she gets better on her own pace and has her time to shine in Twice's future songs like in Yes or Yes.

[@reharm_reality]

It's interesting comparing this to BlackPink, because I feel like this is the opposite in every way. In concept, obviously, but also BlackPink is so focused on the members as individuals, and this song is such a group effort. I feel like everyone shines, there are standout moments for every single member, but Twice feels more like a group while BP sometimes feel like a collection of solo artists. I'm curious to see what kind of reaction that will cause. Blinks are notorious for having lots of solo stans, which isn't necessarily a bad thing-- if all the members have really strong individual appeals, you can get 4× the fans who will show up to see the one they like. And of course, if you stick around for long enough you're bound to like everyone eventually. But there's no way anyone can do that with The Feels. Everyone was charming, but everyone didn't show off individual charms, you know? It feels much more k-pop in that way-- the girls give themselves to the concept, rather than being a lose collection of similar concepts. Edit: I know y'all aren't starting fanwars in the replies... I should have known better than to mention Twice and BP in the same sentence smh anyways stan both of them and quit fighting, this comparison is for the sake of analyzing market strategies not saying one is better than the other.

[@sarahdavids659]

Well obviously Twice is different from Blackpink. Both of the groups were marketed in opposite ways. It has been almost 7 years since Twice's debut yet none of the members have a solo yet. If your wondering why it is so then its because JYPE doesn't twice to face the problem what their previous gg(miss a) had faced ie a single member getting all the recognition while the others live in her shadow. Everyone recognised Suzy but few knew about Miss A. I'm not blaming suzy its just that sk took great interest in her and on top of that she got sponsorships and acting gigs left and right. Jype is playing safe and is afraid that if they permit the members to do solo activities, some of them will become even more popular then the whole group in general. Blackpink didn't really start their solo activities till 2019 when they gained major fame and followers. Not only bp, but you'll see that every yg group has members who are individually famous in sk and internationally too.

[@lalisa._bxi3370]

But the fact is even blackpink comeback only once a year they still manage to carry their popularity and tbh their popularity increases everytime they comeback and what amazes me is even their solo works gains attention which shows the power they hold and prove that their music is one of the most demanded one in kpop anyways STREAM THE FEELS

[@pretendtheresaname9213]

YG groups have never sacrifice individuality for the group's name as a complete opposite of SM, whose groups feel like organisms that break if messed with. JYP used to be more like YG but after Miss A they became more like SM, which is why Twice is Twice, no solos, no sub-units, just 9 members under one name.

[@aaliyahglz5934]

@@pretendtheresaname9213 I'm new to twice and have only heard their main tracks so far, but there's really no sub-units in any of their albums? like every single song is all 9 of them?

[@senecacrete1585]

@@aaliyahglz5934 they have some sub-units when they cover songs. Yes. Every song in Twice' album is sung by all 9 of them.

[@confused7970]

That's exactly why this song is a win because it's new thing for Twice but still it's our usual Twice... A combo that is theoretically simple but practically incredibly hard to achieve

[@momomomo__]

The reason why I think they hit the nail in the head for an english debut is exactly because it sounds like Twice. You want people to enjoy the group and their music, not for them to like the one english song and be disappointed that the rest doesn't sound the same. This is how you built an audience, instead of creating a one hit wonder. There's also the fact that onces will like the song too, it won't feel like they're compromising their sound. It's just Twice, but in english and I think that's perfect

[@elonpapasavelooner4822]

Such a good song! I never expected it to be this good, song writing really is their strength. I feel like JYP totally killed the hype by spoiling it a month before but the song turned out so good! I'm loving it so much

[@vinniee.]

I loved that there were so many of their earlier songs refrences like cheerleading inspired outfits-cheer up plaid outfits-yes or yes ballgown outfits-what is love momo makeup scene-likey and more probably and mina and chaeyoung’s crown shot reminded me of their feel special scene

[@cameronching9403]

Have you seen Dahyun's "Leon The Professional" reference? The Prom Gowns was reference from "What is Love"

[@izzymorgen62468]

the education connection part is so goddamn spot on. i KNEW i recognised that from somewhere

[@honeybeeami2654]

Twice in my opinion has a lot to grow, plus with Twice’s global fanbase I definitely feel like they have a genuine shot. If the Twicelights tour says anything, is that there is a market that Twice can get into. I can say that there isn’t a current artist really in the western market or even eastern that does the same thing that Twice does.

[@Taylorc0de]

what exactly does Twice does different tho?? I don't think unique at all.

[@honeybeeami2654]

@@Taylorc0de I think the best way I can put twice is that they’re a very specific kind of preppy pop. Their title songs are definitely not something I’d hear on the radio nowadays, and it’s not exactly bubblegum pop. It’s a bit hard to really give their brand a name for me, since they aren’t exactly bubblegum pop solely at this point

[@Taylorc0de]

@@honeybeeami2654 well there have been bubblegumpop influences in us like Meghan Trainer but artist like her are not really respected in west that much and plus twice brand is centered around cute concepts even tho they trying new concepts these past 2 or 3 years. I personally don't think they are gonna do well in west.

[@honeybeeami2654]

@@Taylorc0de I don’t think they’ll become a mainstream artist, but I definitely see them getting a solid fanbase here in the west. Especially with lack of cuter sounding music I think there’s definitely people that would be willing to get into them

[@Taylorc0de]

@@honeybeeami2654 it could be they can be like charlie xcx or Carly Ray Jepsen

[@jkyle1018]

I think they missed a grand opportunity to perform the English version of "I Can't Stop Me" on Colbert. The vocal runs on that are insane.

[@hovaten3428]

TWICE, the most K-pop girl group you will ever seen no matter where they go or what concept they do. TWICE is K-pop 👸

[@markteudoongi7028]

seeing these positive comments about twice refreshes my mood... facebook, twitter and tiktok comments are a mess.

[@AB-yk2pq]

Don't open them. You don't need any negative energy.

[@markteudoongi7028]

@@AB-yk2pq yeahh...

[@mydreaminorbit9297]

Twice are legends, it will be a sad day when they are no longer an active group.

[@cooper712]

I was worried about this song from the teaser and I generally feel like kpop groups english out put is a bit lazy or boring in general but I LOVE THIS SONG. Nayeon and Momo are my biases and they absolutely shine here, and all the other members killed it too. This song is constantly stuck in my head

[@materialism236]

I think this is the perfect song to introduce non kpop fans in general to Kpop, actually! My friends in my D&D group are all metalheads and we did a music exchange - I listen to Ghost's new single if they listen to The Feels. They absolutely LOVED the song and we were able to bridge that gap between us. I definitely agree with some of the points you've made; it's safe, but it has every reason to be. Dynamite was also safe, and that converted a lot of Western fans into ARMY. Always love your videos, Mera :)

[@Castformsupremacy]

I really like your opinion Especially how you said Twice is proud to be Twice and not some other girl groups

[@gloriosa8155]

Yes or Yes is considered an older release now? I remember when Likey came out. But I agree, The Feels really does remind me of early TWICE, especially their early Japanese releases. It’s super energetic and unapologetically cute, and even with that they’re still playing into a more mature Yes or Yes kind of cute than a Cheer Up or Knock Knock sound. It’s part of the reason that I listen to TWICE’s Japanese releases when I barely listen to Japanese releases from other groups, they tailor their concept to the market but they never change the core of their identity as a group.

[@chloefarrah8598]

it’s very hard for me to enjoy songs straight away, but the feels definitely locked me in straight away. it seems like a fresh pop song that i wish western artists would do more.

[@zrencos]

I really love how they showcased their sound without going “oh let’s change it so people in the west can see it”. With the 1/3 off the big three girl groups already having that girl crush sound and concept, the western market might feel better listening to something more pop and the more girly side of kpop.

[@Regel2008]

I'm going to admit, when i heard the teaser, I HATED IT. Just like you said, even the teasers were dropped months ago, I just wanted The Feels to sound at least good. When the MV dropped, boy, I loved it. This song is such replayable. I'll also admit, not the biggest fan of Alcohol-Free so my expectations were low just because its an English release. But The Feels really feel a strong song. I think the lack of promotion hurts BUT like you said, this could a slow burn of a song. It's a Twice song, this is Twice. Sure its not a song that bumps like a BTS or even Blackpink, but again, this Twice, this is them. It's a different kpop that non kpop fans heard

[@ilkesky27]

The last 20 seconds literally made me cry. I really appreciate kpop artists making songs in English, believe me it's really great that they are making something for general public and fans who can understand English, but the main issue is English is not their first language so they might not able to convey their emotion that well than they can in their own language. Sometimes the english songs sounds unfamiliar, different from how the group or artist sound normally. I appreciate that they are taking risk. But I fell for kpop for it's distinctive Pop feel. The pop that makes them so different and special. Kpop is special and is really different than general pop songs. And I feel these days there is a heavy amount of westernization in kpop and it makes me sad that the kpop is missing. And that's why I love Twice so much. Cause Twice is not afraid of that distinctive pop song, they to this date have that kpop sound and I love it.

[@vaanikhare3825]

Every time Twice releases something I cherish it even harder than their previous comeback just because of the contract-ending anxiety. WHY DID I HAVE TO BECOME A KPOP STAN LAST YEAR

[@Danna-ek5hq]

I fell you I would have become one in 2017 coz I heard and loved too many kpop songs but I just got a phone last year

[@JokerCrowe]

I've been with Twice since the beginning, and I definitely agree that this feels like more of a step back in time to their Cheer Up-esqe era. (But not a step back in quality mind you) But I'm also wondering if they did this deliberately to be more "palatable" like you said. Maybe they'll follow the same "growth" curve they did in Korea and Japan, and do more mature concepts later if this takes off. When you break into the American market, you want to show the strenghts of what makes K-pop K-POP while at the same time not making it too..... culturally different, so I think it's important to strike a balance between familiar (palatable) and exotic (not boring). I think this was a good effort from the writers and Twice themselves: They showed off a lot of the styles and charms Twice are known for, they got the rapping and vocals down, and they really showed how Twice (and k-pop in general) is really good at making catchy Choreographies that you just want to do yourself when you listen to the song. I guess time will tell if it was "enough" to get a significant boost in western fans (/album sales), but it's a cool direction to go. And I also think/hope it might be a bit of a slow boil situation; the Feels was an introduction, but they might do more to really solidify their place in the American market. And - sorry to bring this up - if some members decide to not renew their contracts next year, they've still had an AMAZING run, with practically non-stop work for 7 years (close to 30 title tracks). How ever this goes, this was great, and I'm constantly impressed how Twice just keeps getting better and better, it doesn't seem scientifically possible, and yet it happens. Anyway, end of Essay comment. Great video like always Mera!

[@MatttN]

👏👏🙌

[@kasswar5201]

as a once for more than 1 year now, I feel this song is going to be one of my favorite twice songs, it fits them so well

[@feelshowdy]

"It sounds VERY kpop." Exactly, thank you! I don't want kpop idols forcing themselves to sing parodies of US pop-rap; I want TRUE BLOODED KPOP, no matter if languages are switched! I'm glad TWICE didn't let go of their identity to please a western audience, but still made more accessible music.

[@ragedigitalart6409]

I was so glad that this sounded like kpop or Twice. I was quite worried they would try to westernize it, which lets all be honest, we like Kpop because its Kpop not just pop.

[@stelrex7293]

Congratulations ONCE's The Feels has officially debuted on Billboard Hot 100 chart at #83. 🥳🎊🎉 Thank you all the ONCE's around the world who contributed to the success and a special thanks to US ONCE's for buying all those songs which helped us achieve over 10K sales in US. ONCE this is just the beginning. If we work really hard we can also get the title track of Formula of Love to chart in BB Hot 100 as well. ONCE's Fighting. 🍭

[@frostysabzx7349]

I LOVE how the feels sounds like twice bc that just means twice has cemented their sound in pop culture. even when it’s fully english, you can still hear twice’s signature all over it. i also love how they paid homage to the generally american concept of “prom” bc it is an english song, but they still added the twice twist and made it their own. this is definitely a masterclass for other k-pop groups on how to enter the western market without straying from your established identity.

[@a.raluca8993]

The feels is so adictive

[@kissybumpslovesyou280]

i actually did not expect me to like this kind of concept or korean pop groups, idk but the BTS and Blackpink is just like a korean group singing in english but did not felt like i was getting introduced to the korean industry, but this release really introduced me to the korean kpop industry, i’ve been listening to it alot now on spotify (which is unexectable for me since my playlist is full of western songs) but yeah it’s in my playlist already and i liked it, i hope they get the recognition they deserve

[@oomay1925]

The song I think is a good balance between their bright, cute concept and western teen pop. I don't think they'll break the Western charts as much as BTS or BLACKPINK since their international fandom is nowhere near as massive. But I also like how they stick to their roots and still have that Twice signature and I hope Western audiences and non-kpop fans see the charm in that. I'm not a fan when other kpop groups come out with an English release and it almost feels like a "How do you do, fellow [Americans]" bc its incredibly generic and superficial to the point it feels disingenuous. I don't think there's anything wrong with kpop trying to break into the West but it'll good to acknowledge that kpop developed such a huge cult following for a reason- because they have a specific appeal that American pop doesn't- and they shouldn't feel pressured to abandon that to try and appease international listeners because it'll only end up being washed away by its actual American competitors.

[@sacflyy]

just wanna say that TWICE's recurring sports team aesthetic is one of my absolute favorite concepts, and i'm so happy they brought it back, the outfits SLAP and it's such an adorable callback to the cheer up/like ooh-ahh eras

[@BabyItsSunny]

JYP needs to send it to radio, the locals would eat tf out of this song just like how Dynamite did

[@sarahdavids659]

As a general listener of Twice, this song is the definition of Twice as a whole. Cute and bubbly, it really fits them and they nailed it. But I'm not a once, so obviously I've got some things to say. Generally speaking, if they are targeting the international audience/american audience, I think they should have gone for songs like icsm, cfm, m&m, feel special etc because they are the type of songs that everyone likes regardless of the language. This song feels more appropriate for korean and japanese markets imo. From the teaser itself, i kinda guessed it that they were going back to their old roots. As we all know, sk likes twice for their cute and sugary sweet songs while we international fans are a bit more interested in their "mature concepts". I'm not saying that I'm against their more girly side, hell at one point i was obsessed with 'shy shy shy' and 'TT' and fancy is my all time favourite songs. Twice got their fame and power through these songs. Jype is playing safe and i feel like they want twice to be "like twice" for their english debut which is not a bad thing at all. It was my thought as a general listener so i hope no one gets triggered.

[@edvaedan9161]

Yes I was a casual Twice fan at best until I Can’t stop me, Cry for me, and Perfect World. Then I went back to listen to their older songs and found several B sides that are great. They are something like sNSD where my favorite songs are not necessarily their most popular but they still have a bunch of songs I love.

[@sarahangellis8291]

it’s so refreshing to hear someone talk about k-pop in from a logical and artistic point of view instead of either I hate it or I love it. I agree with this vid too

[@Jonny-4K]

So a month ago I only knew of KPop as a vague reference and I knew the name BTS, but don't think I had ever heard a single song. Then I stumbled across BlackPink and dived in fully watching the BP House and 24/365. This was the very first Twice video I had seen and as a response to the question, I don't know about Joe from Dubuque, but mission accomplished for Jonathan from Kentucky. It made me immediately start digging into their whole catalog. I really appreciate these Mera videos to get context of the genre and history plus her phrasing choices are really entertaining. I like her voice and delivery.

[@littlerose19]

i love the way she describes kpop at the end, it really is just fun and makes ppl feel good 🤍

[@i3uikv]

I still think that they should’ve debuted FANCY as full English title song.

[@Purpelspy]

@@qsm2978 but the concept was retro. no one says “i fancy you” anymore either it’s just the concept

[@wyatt3346]

jihyo musta had rent due because she slayed this comeback

[@Natalia-nm5od]

I agree. I don’t know if it’s a statement debut song that will put their name on the western music market but at the same time I’m so happy they stuck to their kpop color and that the song has a very kpop vibe, with the performance, the group dance and all, and honestly I just like the song, I just enjoy listening to it and I keep singing the chorus so it’s enough for me

[@codeblue1021]

Mera feeding me content. I love it.

[@Marinaheidi]

That's the thing about Twice,I don't think they were trying to "fit" american pop, I think they went to the "Hi, my name is Twice" type of debut for America. I saw lots of ppl saying The Feels doesn't fit american pop, but it fits kpop and thats what Twice is, they are proudly considered the most successful girl group of kpop even if they aren't the most famous worldwide. They did what they do, Twice music. The fact this was a release english probrably was the way they decided to introduce their own music and sound to the international audience that aren't familiar with korea. It's an english song, but it is kpop, and it sounds exactly like the Twice we have known so far and I am so proud of them for it. Kpop groups should be proud of who they are, of the sound they have, of what they did till now. They shouldn't change their essence for the american market and so far, Twice is the only group that made an american debut that kept their "roots" without appealing to an apop-like genre (except maybe SuperM who also debuted in america, but im not sure cause SuperM didn't exactly debuted with an english song)

[@AL-xc6ro]

Everything about this song is just “it” for me…10/10 it’s in my top 5 Twice songs and I definitely didn’t see that coming

[@N_Lilo]

Chaeyoung I believe completely stands out in the best way 🤍, I MEAN HER WINK WITH BOTH EYES 💞💗

[@sholanng]

two videos in two days?? we are blessed.

[@junpi8562]

It's strange to me that a song so relentlessly and obviously K-Pop is in English, because usually when groups put out English songs they tone it down. Off the top of my head I can't think of anything else like this. It's a bold move, and I respect Twice for not taking the "let's just copy Blackpink" route. On first listen I didn't like it much because I wanted another Cry For Me. On second listen I loved it.

[@kant.68]

I does sound just like any other disco pop song to me tho. No weird KPOP transitions

[@shireenrazak7160]

Tbh, I think it's good they used the bubblegum pop route. Imagine new fans listening to an English debut like Cry For Me and expected them to have more songs like that only to get a discography that's the total opposite.

[@naomi.cannibal]

I wasn't into it at first, but now I'm OBSESSED!

[@i.m.r.gonzales8638]

Omg two Mera videos in two days?? Thank you!!

[@toxoplasmagondi]

i rlly love this song and i love that they went with a sound that screams "twice" instead of making a pandering girl crush song, but also i can't help being worried this won't do well. imo it's the best english debut from a kpop group so far, the issue is: does the american public have the iq required to appreciate it? i hope so but i don't think so.

[@dzuhhh]

The feels are catered for US market and international yet I feel like this can pass as a Korean comeback imo. The feels are still twice sound to me. They didn't change their sound completely. Plus the whole mv, teasers etc feels like a a combination of some of their older songs, LOA, WIL, FS, CU, YOY etc. I also don't want to be "disappointed" the first time I watch it and, I got addicted to it just in one day😍. This English debut is a smart move, it's just up to their intended audiences if they have a great taste🤭

[@nightndai]

I've listened to this song on repeat for an hour +....... it's safe to say it's got a grip on me...

[@rsarin18]

I really like this song and how it sounds so much like Twice and is less trying to appeal to the west. Watching the MV for the first time, I thought to myself, "This is the most K-pop sounding English song I've ever heard." I also think they were in a tough spot because we already have a mainstream K-pop girl group. If they released something too dark, they might just be labeled as Blackpink 2.0 by western fans, but this song gives them something that sets them apart from other groups in the west. My favorite thing about Twice has always been their personalities and how genuine they seem, and even though at this point I'm convinced there isn't a concept they can't do, I'm glad they aren't putting on a facade just to appeal to the west and stayed true to themselves. Also love the Education Connection reference and now I'm never going to unhear it because of you.

[@kyleehyo4797]

a bop. not gonna say anything bad about the song itself cuz it’s flawless for me. the only thing that bugs me is the awkwardness of many moves in the choreography. there’s also no key dance move which they have been doing since debut. idk, just my opinion

[@ridzzz226]

yeh the chorus choreo looks so uncomfortable and awkward to perform idk, but the song is amaaaazing i love it 😍

[@nicoleisasupreme]

maybe because jy’s absence is really felt? at least that’s what it is for me :(

[@ridzzz226]

@@nicoleisasupreme wait im confused what does her being absent have to do with an awkward choreo/lack of key dance move? 😅

[@nicoleisasupreme]

@@ridzzz226 oh i thought you & op were talking about like the positioning of the girls... being 8 and kinda asymmetrical most of the time, me not being used to 8... hehe sorry i misread! but yeah i agree, i just realized there is no killing parts...

[@jules6731]

As a very casual listener, i really like this song! I didn’t even know this was going to be an English single. I just liked the beat, their voices. Interestingly, I’m so sick of the retro trend but this works well. It’s electric.

[@Purpelspy]

i missed their bubbly concept so much so i haven’t stopped streaming this one. i loved the video, it reminded me of brand new girl but more mature. i love the retro vibe songs they’ve been doing recently

[@luciamarianisantucci7512]

Yeah, it's cool because it gives so many hints to previous twice mvs that it also feels like a "hey, look at this, *this* is what you've been missing out on" and musically it's like the perfect combination between old twice and current twice

[@Mhochul]

I feel very whelmed by this song. I'm not disappointed and I'm not super blown away. I want to see how this song does commercially because Western audience aren't going to go crazy for it and because it's in English their Korean and Japanese fanbase won't be as avid as they are for Korean and Japanese releases.

[@monimuppet6132]

I feel similarly. I'm interested in seeing how this goes.

[@MrSuperjam789]

We'll have to see what happens in Korea and Japan but I don't think the language barrier is really an issue since BTS' English releases have done well there(especially in Japan). And The Kid Laroi and Justin Bieber's "Stay" is currently number 1 in Korea.

[@kant.68]

@@MrSuperjam789 We mean loop groups singing in English

[@oneirataxia]

omg i didn’t even realise the song was all in english bc it’s so good and so twice!!

[@mikebluet]

I love how well this video aged. TWICE renewed their contract with JYP and they are selling out arenas in the US and worldwide for their Ready zto Be Tour! Im going to see them next month! Cant wait! ❤

[@andrsfalla]

I think it was really smart for them to do a disco-pop song especially since that's the route that BTS has been taking recently with their English songs and they've been everywhere here. Obviously, Twice is not as known as BTS in the US for mainstream listeners but it's still true to their vibe while also being experimental for them since it's in English.

[@nuimee5884]

I think this was pretty much the best case scenario we could've hoped for. Most groups water down their appeal for a western market and seem to be almost ashamed of being a KPop group to begin with, and that's a terrible way to introduce new audiences to the genre. There's also the risk of losing your core fandom on the way, like how there's an entire vocal group of (former) ARMYs who still love their older releases but have given up on the group in various degrees otherwise. TWICE did none of that here. If someone listens to this song and likes it, chances are that person will enjoy their Korean songs too. The entire song and video scream "we're KPop and proud of it". It might not have the same western mainstream appeal as other English singles we got so far, but it feels like a much healthier release to make in the long run. I like KPop, not Western pop music, and I'd hate to see it lose what makes it special to appeal to a foreign market.

[@isabellecowan2559]

Mera released 2 videos in 24 hours, and meanwhile I’m behind on my school work. I admire the dedication!

[@imgelovesherself4679]

they truly have their own brand, this is essential twice and we love to see it

[@sora1498]

i feel like the feels just proves the pure talent and seniority of twice. they kill every concept and make it their own, they deserve their title and their popularity, and im so proud to be a once

[@CloudNinePage]

I stanned TWICE because their music is not edgy/girl crushy type, I'm not into those type of genre, I'm very glad that they did not change their genre to cater western market instead they chose to stay on their roots. I really love *TWICE POP* 🤧

[@4given4giver94]

I feel like The Feels as a debut is actually a wise decision because a debut is supposed to be an introduction. Twice just started to introduce their real selves, the twice that people love and know of. They'll probably go for something different for their next step in the US, and as what Mera said TWICE has always been a slow burn. And honestly that's one of the things I love about them, they were never the "trying hard" type but more like "if you like us then stay and see what other things we can offer". TWICE is so TWICE. Real and Honest.

[@jayveedaroya8344]

i think twice is the first kpop group who release english single that looks and sound like a kpop .

[@irineluvvi]

I’m so happy they renewed