How Do You Know if Your HubSpot Lead Scoring is Working?

Not sure if your HubSpot lead scoring system is delivering the results you need? Wondering how often to review, optimize or what reports to build to track success? Don’t worry-we’ve got you covered!
What does this mean? Building your lead scoring model and setting it up in your portal isn't enough! It's crucial to regularly audit and optimize your lead scoring in HubSpot to ensure your sales team always focuses on the most qualified leads.
Need inspiration? Try creating a report that compares the average lead score per Closed Won deal. You'll quickly see any outliers and faults in your model. If your lead scoring model defined a typical sales ready deal as 75 points, but the report shows the average score for a Closed Won deal is only 40 points-it's time to reevaluate your scoring system!
In this video, your HubSpot Helper will review:
• how to audit your current lead scoring setup
• top tips for optimizing your lead scoring framework
• our favorite reports to track the effectiveness of your lead scoring
Want to review things step-by-step? Check out our guide with strategic questions, checklists and step-by-step report building instructions.
Download it here 👉 resources.kiwi...
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🎦 About "Your HubSpot Helper"
Your HubSpot Helper is a KZbin series hosted by the HubSpot experts at Kiwi Creative with one goal: to help you understand how to use all the awesome tools within HubSpot!
Stay tuned for future videos that will dive deeper into HubSpot Marketing, Sales, Service, Operations and Content capabilities.
Have an idea for a future video topic? Drop a comment below and you just might see it added to this playlist in the near future.
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🥝 About Kiwi Creative
Kiwi Creative is digital marketing agency for B2B software and technology companies. We are:
• A long-time HubSpot Platinum Solutions Partner
• Leaders of the HubSpot User Group for B2B Technology USA
• Certified in HubSpot's Partner Scaled Onboarding program
• Hosts of the "Your HubSpot Helper" KZbin Series
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Act now and start your journey to HubSpot mastery today 👉 hubspotactionplan.com

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Want to review things step-by-step? Check out our guide with strategic questions, checklists and step-by-step report building instructions. Download it here 👉 resources.kiwicreative.net/audit-optimize-lead-scoring-guide