How does marketing function at HUL using consumer 'insights' ?

Described as an MBA in the form of a book, The CEO Factory uncovers the management secrets of one of India's most iconic companies. For six decades Hindustan Unilever has remained among India’s top five most valuable companies. Sharp, entertaining and insightfully written by a director of HUL, this book decodes how this great corporation works - and sheds light on the many factors that go into building a profitable & sustainable business along the way.
We sit down with Sudhir Sitapati of Hindustan Unilever, Sajiv Bhikchandani, founder of Naukri.com and Gopal Vittal, CEO, Airtel India in conversation with Chiki Sarkar - to figure out the management secrets that are behind these multiple success stories.