How Elliott Wilson Co-Created ego trip, Built XXL, and Conquered Digital Hip Hop Media | Blueprint

Elliott Wilson has helmed the most respected hip-hop publications, from ego trip to XXL to The Source. He takes Complex on his journey from his early journalistic influences to a tense standoff with Benzino as editor-in-chief of XXL to reinventing himself as founder of Rap Radar and now editorial director of hip-hop culture and content for Tidal.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[@nickynada-btc]

The Blueprint series is pretty much the only content Complex puts out that adds value. The interviewer is no joke, he actually gives us REAL quality advice from success people. I appreciate this.

[@Brainhoneywalker]

This series is one of the most interesting and inspiring series I've heard online. It's intriguing listening to these amazing stories raw -- wins and losses. Blueprint ... is exactly that, for anyone attempting to powerfully push forward in their lives. The anchor/ guide asks great questions and keeps a bomb flow. Nice addition to the entertaining sneaker chats.

[@alexivanov5556]

Wow. This blueprint series is amazing. Honestly it is the level of content you pay for. I watched 15 series and I got so much inspiration and so many new ideas I just need to start doing something at this point. Big Thank you complex and Noah in particular!

[@tinman5480]

Noah, i think it time for you to have your own talk show, you do such a great job with these people on the web.

[@gcollier7878]

Loving this series of interviews!!!

[@Getzfamous]

This was super inspiring. Thanks complex

[@souljahgirl210]

Great interview definitely learned alot

[@salocinayosh2622]

I live for these episodes

[@Coronaboii88]

Great episode!

[@escapealltime6997]

Noah keep at it brotha. I love this stuff.

[@PARENTALADVISORYPODCAST]

Dope Series. Really enjoying the vids.

[@scgem1050]

Dope interview... Fux wit both Elliott & Noah..

[@FlukeWayne]

Love these interviews 😌🧐

[@rhymesandpolitic]

Dope episode 🔥🔥🔥

[@bnwo]

Excellent episode.

[@PureWinterLover]

Love this series~

[@rawsanity27]

XXL has surpassed The Source by a Longshot. They are the new leader of Hip Hop content. Great Interview.

[@THHGURU]

man what a legend. to create multiple platforms... and now with tidal... incredible.

[@justlikemusic9094]

Elliot and his laugh

[@12Saintsrow]

fucking hyena

[@SSKMusicBeats]

Like homie from Who Framed Roger Rabbit 😂

[@flvcko1003]

what a cool ass dude, i like em ☝🏼 fuck y’all

[@peacepeepdesigns]

Will there be a season 2? If so, when? 👀🎥 Really loves the KAWS and the Kith interviews. It’d be dope to see more painting artists interviewed.

[@kshaps]

Love this show!! Please interview the Legendary Watts Prophets. ThNks!!!

[@MichaelCobbs]

Excellent interview. #TheBlueprint

[@classicjm]

Legends !

[@Halohoopz]

KEEP PUSHING EL

[@blakeparkerlovesyoutoo]

I can't wait til I'm on here inspiring kids like they are

[@carlostapia2822]

So underrated

[@reillyhurley8939]

"I would walk in the office and hear everyone playing 50 in their cubicle and I was like 'wow this guy really runs the streets'" 😂

[@nyeeezy]

Good interview from culture vulture complex

[@djcaron5202]

This guys needs his own podcast if he aint doing one already

[@blakewillie6331]

Noah has all the shoes man 😩

[@DUNC4N]

this series has been great, can we get a Brent Rollins episode?

[@DUNC4N]

thanks Noah, seen that, when Tony started the vlogs I was pretty much tuned in for Rollins sightings

[@chantelwilliams1838]

Real dude

[@thuprmnd0008]

Get Coach K and Pee from Quality Control Music

[@SSKMusicBeats]

W

[@mohamedaljishi2688]

i like it

[@JeffreySmallwood]

Really good visuals and interview.

[@globalproduction4921]

Where cam we find the beat at the end ?

[@sirpoppinchuck]

Brent Rollins A. k. A. "Scribble" from my lil graff crew SGA Supreme Graffitic Artist Crew 85-86!! Westchester Hi! People always say culture n limit it to Rapp that always upsets me.

[@762x69]

I still remember XXL and Source dissing each other as clear as yesterday (the sauce and xxs). Classic lol

[@elonnelson5024]

💙💎👨🏾‍🏫

[@212rev]

Anyone know where to get that NASA sweater?

[@nellzman]

I gotta say this....Jay-Z, Pharrell and Diddy made rap music classy as hell compared to where it was a decade ago.

[@smartwerker]

Define classy...

[@Neekohle]

GOAT

[@doubler6686]

17:28 that shit was too funny for sum reason

[@LazyHealthyDude]

that nasa sweatshirt and zipper lol

[@brooklynboy1000]

i like these interviews, but can you not have the music clicking away in the background.... if i want music in my interview, i put my stereo on.

[@kerrajohnson3203]

*Issa Leprechaun.*

[@alexharvey5486]

Blond dude rocking the 30k fit

[@kayseritoraman]

nice progam

[@anvosholdings4095]

Damn, he got put in his place by benzino.

[@allw1ns]

phuckfridays.com break the cycle. #wearecyclebreakerseveryday

[@ikennauchendu7624]

Please get joe budden for a blueprint interview

[@yagimugayu4932]

Thats crazy, two jewish kids started the Source!

[@ATHENKOSII]

TOO MANY NON BLACK PEOPLE TELLING OUR STORIES. WAKE UP BLACK PEOPLE

[@bigmoneysteppa]

Athenkosi Nontshinga wake the fuck up. Dumb ass human.

[@grantalexander1017]

L

[@MischiefMemoirs]

Athenkosi Nontshinga didn't watch the whole interview. He said he was half black.

[@sontegardener]

Mischief Memoirs your asap mob concert was soooo lit. I had to sub.

[@stephanspencer4896]

Ummm elliot is black

[@Mrletitgo]

I always thought he was with the LGBTQ community

[@TheKingKevinR]

Get KANYE WEST or 2 Chainz or GUCCI MANE

[@leodoamaral9359]

Worst laugh in hip hop hands down