How Scooter Braun Went From Promoting Parties to Building An Entertainment Empire | Blueprint

[@arzolava]

Complex staff, if you read this comment. This series may not be your most popular one but it is by far your most important one for the betterment of humanity. i guarantee you this will ignite the fire in a person who is so much deserving of a spark who never had a solid foundation to start with or lean on. For the greatness of mankind please continue with blessing you have been giving us thus far.

[@kwekuwilliam9816]

I COMPLETELY AGREEEEEEE

[@glue6865]

🙏

[@myivyfindstore]

Thank You for saying this. I so needed this.

[@juddfox23]

well said

[@stevenchen6294]

this

[@Splurkus]

Scooter's Tips Foundation: 1. Learn to take the blame 2. Chart your own path 3. Don't get stagnant 4. Stand up for yourself 5. Examine yourself Second Story: 1. Identify Gaps in the market 2. See it through 3. Push past your limits 4. Make it happen 5. Flip negativity 6. Respect your partners Renovations 1. Don't center your agenda 2. Prioritize truth 3. Accept losses Great video Complex! Such an inspirational guy to learn from too.

[@sherberry9194]

Here's the rest of Renovations: 4. Find reason to keep going 5. Build with your peers 6. Invest in the youth 7. Keep swinging

[@micahwelch2825]

make sure you @ncb_official on tik tok!!!

[@chrisp2639]

"Build with your peers. The people you rise up with *are* your powerbase, not the person that's already done *it* ." Powerful stuff

[@vikeshsitpura7371]

Scooter getting fired from So So Deaf was probably one the most important thing to happen. Shows how the worst thing you think can happen is sometimes a blessing in disguise.

[@WILLLLLLLLLLLLLLLLLU]

Every time I got fired ended up being the best thing to happen to me. It takes a change like that to push you into the next stage of your life.

[@stevemoore7926]

TRUTH!

[@Madesobe]

Correction: *Always* a blessing in disguise 🙏

[@essvee_]

The quotable’s here 💯 ‘It’s better to go through life believing in the goodness of people’ ‘When your at your breaking point push a little further’ Thank you

[@DarrylCrews]

I've heard Scooter's story countless times but I always take away new insight each time. He really should write a book.

[@TheInitialImpact]

I read the fuck out of that book

[@mattmulugeta6850]

this is the first time im hearing about him

[@thekennedyskurdysrozhfamil6978]

kzbin.info/www/bejne/jpaYgJyupsp_jNk

[@acharich]

Same..!

[@jarabe28]

Darryl Crews "keep swinging" ❤️👊🏾🐸

[@Back2Lifenikotjr]

Man when Scooter said his driving factor was disrespect, I feel that on so many levels!! Great interview man!!

[@ninobrown90]

he's so fake it's not even funny

[@cuttiesayyyeeeeCA187]

That’s what I’m saying poppy. Yer a loser

[@TheBfree14]

If your driving factor is disrespect, you are fragile as fuck. That’s literally saying “the thing I care about most is what other people think of me”

[@lithampiyakhe2588]

@@TheBfree14 Atleast he's made something out of his Fragility.. on the other hands yours is making you a YT psychologist.. 😂😂

[@solotwin78]

it that's when Michael took it personally

[@darkkthief1626]

my new favorite quote "i don't make 5 year plans. i just wait for people to talk shit."

[@nicholaswoods4055]

Yeeeeea

[@coolxify]

truuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

[@georginajovanovic]

Haha

[@alexarodriguez2925]

Can I just give some major props to this interviewer Like he's a fucking amazing interviewer. Not annoying, weird, or obnoxious. Like literally perfect interviewer lmao

[@Akaikami]

Complex these blueprint videos are great, this one especially is one of my favorites. I wasn't even aware of Scooter Braun but a lot of his wisdom I see the honesty and truth into it and it relates to my own situation. I'd love to see you guys do a Blueprint on somebody where you get a look at their everyday process, how they work in a day-to-day. We all know how successful people live, how many cars they buy, but you don't ever see what they do in a full normal day. The more you can humanize people, especially successful or famous ones, the more people will be impacted because they know it is not unobtainable. Keep up the great work Noah, thank you for letting your interviewees speak so much instead of asking superfluous questions :)

[@mattmulugeta6850]

i love they're videos

[@britts6761]

Noah Callahan-Bever I came across these videos recently and boy was it perfect timing I was feeling a bit defeated but I watched Pat and scooters video and it help renew my faith that I’m on the right track THANK YOU

[@SeeKelso]

100% True

[@user-qk9tx1sg1g]

I'm literally in tears "I thought I was gonna lose him" I'M SO GRATEFUL TO GOD THAT JUSTIN CAME OUT OF IT

[@federicaferrario2098]

Me too 😭 I'm so thankful to Scooter for what he did and what he does for Justin and for everyone around him.... Scooter is such a beautiful person

[@annabel8177]

agree, i am in tears right now when I heard what he said

[@BBumbly]

Athenkosi Nontshinga ok

[@morganp8616]

I’m so thankful for Scooter ❤️😭

[@acharich]

🔥🙏🏾🔥

[@sifisohlope7677]

This is literally the most life changing / inspirational interview i've ever seen. Scooter. What a guy. The Noah's questions as well... so perfect. I actually don't even know who inspired me more in this interview. Wow yo.

[@Samohhh]

I'm 18 years old taking notes on this. I can genuinely say that this was a great interview. I can tell there is so much truth, pain, and growth behind what he is saying.

[@kiaragarcia6322]

This interview could not have gotten any more real than it was. Knew about Scooter but not to this extend, completely changed my whole perspective on this dude. This guy is a LEGEND ladies and gents! True inspiration 👏🏼👏🏼

[@giannisantetakumpo3170]

He’s fucked over so many artists

[@brandonlewis5135]

Guy is a loser. Glad he is done

[@Edoeg657]

So what about the Taylor thing does that take points off or Republic Records just sabbotaging the situation?🤦🏽‍♂️🤷🏽‍♂️🤔

[@nsipid]

35:32 - 37:50 was very powerful. That's what I needed to hear. Thank you Scooter.

[@benthosundercover7916]

@Cosmonauteable lol u negative bitch

[@1GQ_gent]

The moral of the story is his Father was his Mentoring him behind the scenes

[@olive_dreamy]

Bruh

[@bx.santiago2535]

Damn might of been one of the best interviews yet

[@TY-pe1tf]

Asher Roth would be the most lit elementary school teacher ever.

[@MostLitV]

T Y #MostLit video out now on my page 💎

[@kenbhengeza5038]

facts.

[@alwayscreatingio]

This guy is a legend

[@John]

i agree

[@MohamedOmar-oe7ns]

he is most def a beautiful person inside, well done to him

[@mattmulugeta6850]

ikr

[@241kyle]

Hes a jew. Just like all the other lable execitives and music moguls. Nothing special here!

[@mattmulugeta6850]

kyle lamar blah blah

[@G.T_666]

It's temporary: watch a video, feel inspired, your inspiration is depleted. Hear some words, feel hope, your hope suddenly gets lost. But Scooter is a man that inspires to the point that his words can't leave your head: in some way, years later, his words from this interview, or the things he has said in the past or future or present, will come back to you. He is a living inspiration. He doesn't understand how much hope he gives to some people. To the wisest, youngest man living today: Keep it going; we all have your backs like you have ours.

[@glbfromjustgian3882]

G 6 ✌

[@chrishernandez5173]

i have mad respect for him for not telling other peoples business or saying too much. he’s a real one for that

[@SmartRapperTV]

Scooter is a gangster. Period.

[@LavishLifeProductions]

You’re The Best Rap Coach PERIOD

[@sheeeeeeesh54]

I wasn't thinking it but when I read this comment...I realized you are absolutely right. A gangster in the truest since of the word.

[@versatiletitan2466]

Nope just a jew with protection

[@widmaljanuka5446]

10000000%

[@trilogy.]

scooter is a great guy, he’s so inspirational and i’m so thankful that justin has him in his life and i’ll forever be grateful for scooter for saving justin.. 🖤

[@emirbelieber9858]

rani same.here

[@marvelfuturefight7503]

Scooter is more of a father figure than jeremy

[@Jamesharveycomics]

When he said "and the other person who gave me advice was Lil Jon" I was expecting "Hey, Lil Jon-" "WHAAAT!?" "I'm thinking of leaving the company." "OKAAAY!!!" "...What, you really think I should do it?" "YEEEA-UH!" "Wow, thanks, this has been a really productive talk!"

[@crawnyxx]

Genuinely a transparent and realistic interview!

[@jassiebassiebee4692]

Watching this you can tell scooter has been an amazing influence on Justin. They are very similar in their thoughts and the way they talk especially now. What an inspirational guy. It so enjoyable to watch someone be so open and truthful and tell their story when he doesn't have too. I wish him all the best!!!!!

[@rileighmarshall793]

I can’t wait for the day when Justin sits down in front of the camera and tells his whole story. I love him so much.

[@Robertking1996]

Rileigh Marshall what is it about? Drug use?

[@shreyanshsharma5238]

@Kerry Smith fuck you

[@ABHISHEKMISHRA-tj1wb]

@Kerry Smith fukkk u bwtch

[@ABHISHEKMISHRA-tj1wb]

@Kerry Smith ask ur mom about that

[@ABHISHEKMISHRA-tj1wb]

@Kerry Smith another hater spotted

[@frostofcares]

Scooter: "I didn't have a mentor" Also Scooter: Calls his dad all the time

[@NitinYadav-wi9vo]

I guess he meant a professional mentor. Tbh it's sad if there are ppl who can't turn to their dad for advice.

[@frostofcares]

@@NitinYadav-wi9vo I don't think there is a difference in terms of benefits to career because having good parents as role models shows kids early on what's possible and builds confidence. It does suck not having good parent mentors! My dad died when I was 9.

[@tannerpatrick6655]

@@NitinYadav-wi9vo hhvo.

[@JoshHart316]

Might've been the best episode yet! Great ending with the "keep swinging analogy". Props to Noah as well, solid interviewing skills!

[@jonnyzee7192]

These productions are always so beneficial and entertaining

[@vusimhayise4579]

.

[@divinelyalise8542]

i'm re-watching this for the first time in two years I feel SO inspired yet again. Scooter is definitely one of the FEW industry people that i really look up to and respect the heck out of. Not only does he have an incredible ear for talent, but he's a marketing genius.

[@aly8950]

You still respect him?

[@divinelyalise8542]

@@aly8950 yes, at the end of the day Scott 'Scooter' Braun made a business decision to buy a share of Big Machine Records which included T. Swift's six albums that the label owned, resulting in her Tumblr tantrum.Whatever issue Swift has with him or any of his clients should've been handled privately like an adult, not for the entire world to see. not to say she shouldn't own her masters, but at the end of the day when she had the opportunity to get them back, she decided to walk away instead accepting the deal that she should have. If anything i respect him, his wife, and his clients even more after this. I hope you have a positive and productive day. :)

[@BustyBeaver]

Holy shit. This was probably the most motivating and honest interview I've ever seen. I have the utmost respect for this man now.

[@idk-ef3ze]

no.

[@leongxchx904]

@@idk-ef3ze ?

[@nickeskridge_]

This is the best episode so far. Took a lot from this, thank you Complex.

[@jamesoneill4667]

One of the best interviews i ever seen! Scooter needs to due Ted Talks!!

[@briantobias9212]

So many fucking GEMS in this interview. Huge inspiration 💯

[@frankpetra1546]

Agreed!

[@thekennedyskurdysrozhfamil6978]

kzbin.info/www/bejne/jpaYgJyupsp_jNk

[@ryzeonline]

Agreed. Made my day :)

[@kristianprotic]

Easily one of the best interviews I've ever had the privilege of watching. Scooter is an absolute machine. He's so humble and raw. I love it.

[@Riskrewardgod]

The most powerful part of this for me was the last 3 minutes, "just keep swinging" all you need is that 1 hit. Great content complex

[@aiiasquad422]

Thank you so so much scooter for helping Justin through his hard patch because honestly I don't think I would be here without Justin he has helped me through the hardest stages of my life ... scooter I am so grateful for your existence

[@emirbelieber9858]

Aiia squad amazing words

[@erinwright1480]

Hearing him talk about Justin and how he thought he was going to loose him... I’m so proud of Justin. So proud he pulled through. So proud.

[@emirbelieber9858]

Erin Wright I was little bit in tears

[@ThunderAppeal]

Wow, youre such a pathetic shit.

[@jamesfreres5611]

He got molested

[@aimeethorne8894]

One of the most humble guys in the business, so down to earth, I have the up most respect from scooter

[@aimeethorne8894]

*for

[@chrisnuggets]

This was one of my favorite episodes. I always wrote off Scooter Braun in my head as just some guy who backed Bieber's career and because that wasn't the music I was into, I never appreciated the story behind it or the story after it. When I watch Blueprints on people I don't recognize or haven't heard of, I subconsciously listen in a little more because they seem mysterious or intriguing just because I hadn't heard of them. But I realize that even for people who I think I know on the most superficial of pop culture awareness levels, I should want to listen to their story just as much and this is a great example that everyone has a story you can learn from. I gained a lot of insights from this interview and your questions were really good, especially that "what's your ultimate number" question and his response to that. I continue to have deeper appreciation for this series and your interviews.

[@m.b.8521]

He also went to re-post his friend insta story bragging about how he ‘owned Taylor Swift” I’m not TS fan but the way he express himself about women’s is pathetic same as you for giving him a platform. Period.

[@kimberlybenitez5196]

He gave good advice it was very inspirational

[@mattmulugeta6850]

yupppp

[@acharich]

Indeed..!

[@ornellachuck1031]

And was also respectful

[@mikep6971]

I've heard Scooter's story countless times but I always take away new insight each time. He really should write a book.

[@GLialios]

This interview could not have gotten any more real than it was. Knew about Scooter but not to this extend, completely changed my whole perspective on this dude. This guy is a LEGEND ladies and gents! True inspiration 👏🏼👏🏼

[@miasalvatore8698]

When I succeed, Scooter will definetely get a thank you note.

[@raymondmsindo6197]

You kept your promise indeed

[@victorbeardman1610]

Lol god one. The real question here is how does one become like Scooter?

[@sonofsammydavis2751]

How's it going?

[@carterwatson1949]

scooter has done some shady business moves... but i gotta say this was really inspiring thank u complex and scooter!!

[@Gasinduced]

I'd never heard of Scooter before this interview. His ability to launch talent is crazy and the key insights he shares are all relatable and can apply to anyone. His parents sound like absolute gems too, I could watch a Complex style interview with them.

[@SJTannenbaum]

The music playing when Scooter was talking about his kid quoting Trump was literally perfect

[@Africandancefitness]

Man!! This interview still holds up 4 years later. Scooter dropped major knowledge right here!!!

[@MrChucho1223]

Great interview. His transparency is what makes this interview so inspirational. 🙏

[@missUn1verse81]

Wow this Scooter guy is very wise and super intelligent. And he's blessed with such a supportive family. That's why he's so successful. Great interviewer by the way. He asked a lot of intelligent questions and kept the interview engaging from start to finish.

[@JohnTurri]

The baseball analogy at 35:30 is so unreal and so true. Wow. What I’d give to be managed by this dude. So much respect, Scooter.

[@achuguryan]

Scooter Braun: 1. Learn to take the blame (as his dad, basketball couch) 2. Chart your own path (withdrawing out of university) 3. Don't get stagnant (not working for someone else) 4. Stand up for yourself 5. Examine yourself (are you living up to your full potential) 13:10 Second story(starting own thing): 1. Identify gaps in the market 2. See it trough (success and failure are close) 3. Push past your limits (don't give up) 4. Make it happen (try new ways) 5. Flip negativity (Fear is not a driver, disrespect of others is, hears "you can't do it" --> does it) 6. Respect your partners 1. Don't center your agenda 2. Prioritize truth (trough everyone can leave you) 3. Accept loses (make them transition into something new) 4. Find reasons to keep going (money is an avenue to freedom, but it ain't gonna make you happy) 5. Build with your peers (mentors don't have to be always older) 6. Invest in the youth (mentor, back them, save their time and help them start) 7. Keep swinging (don't care about others hate or talking trash)

[@kuuas839]

he is so fucking articulate. wish i could organize my thoughts like this.

[@mariahavon4738]

Love Scooter even more... I almost cried on the Justin subject

[@mariahavon4738]

Kade lmao I don’t worship anyone but God sweetheart. Me not liking to see someone down is called having a heart.. bitch

[@emirbelieber9858]

Mariah Avon yeah

[@Real1zXo204]

Scooter kept it 💯 all the way.. Respect goes out to this man.. 🙌

[@rajushrestha2519]

This guy is my new IDOL. There is nothing superficial in this video, purely practical and realistic approach about life.

[@jordanshankle2545]

One of the best Blueprints I've watched. The stories that he shared are truly inspirational. Wow.

[@acharich]

🔥🔥🔥

[@DavidSaintloth]

"Money is an avenue to freedom." Facts.

[@kamilaponce3768]

Scooter is such a lier, he construct his own empire by destructing other, stan Taylor for a better life, also stream Wildest Dream (Taylor Vertion”

[@AUTOPSY666]

Liar? Like that spelling, ha.

[@elansings]

Scooter made me want to live. So I’m forever grateful for who he is as a human being. His job, everything else is secondary. But the fact that he wants to inspire every young person to wake up, know that they have a meaning and purpose to their life and to do their best each day, means a lot to me. Scooter is a genuinely good human being. PS: Complex, great job! Love how you presented this video. 👏🏼👏🏼👏🏼

[@churamontgomery6063]

He is an inspiring person. I admire Him.❤

[@askmxlyhwest1356]

I am thanking him from the bottom of my heart for saving Justin even though it wasnt that easy 😢🙏🏽💖

[@izzysteez27]

I’ve watched every single episode of this series but wow... this guy is such an inspiration. Much props to you scooter

[@whonoseguy]

Dude, this guy is so real. I’ve appreciate it scooter 🙏🏽

[@jazlyn2159]

I still go back to this and rewatch it. What a great interview. Thanks Complex

[@RitchiMaguire]

Anyone who rips of artists on the level this guy did is the devil is disguise.

[@AUTOPSY666]

Rips of?

[@AUTOPSY666]

A Promotional machine deserves a fair pay.

[@dom1w0w]

this was incredible! The conversation with his father about money being an avenue for freedom hit the nail on head!

[@SC3designs]

POWERFUL STUFF. That "keep swinging" analogy will forever be stuck with me.

[@fathamaa2232]

So much respect for Scooter Braun. Your mentality and your way with words inspires me.

[@kevcjin]

probably one of the best blueprint videos that complex has had

[@AloeHahh]

This is the best interview I have ever watched in my life. Seriously...

[@musamohannad1598]

The baseball analogy at the end is how i will structure my life from here on out. Thank you Scooter and thank you complex.

[@tnxliwl]

Respect !! Completely blown away by this one

[@IanRoss]

For my goals, probably the most important interview I've seen on youtube.

[@louisbyron1985]

This blueprints series is so good. Thank you complex!!

[@kooljj10]

One the best interviews I've ever seen

[@katarina8428]

My tears are running, “I thought he was going to die”

[@i000_]

The first KZbin video in a very long time that's not pointless! 👍🏽

[@MarkCranerium]

"You work so hard to build an identity it's hard to walk away" Wise, wise words.

[@harvey199813]

16:17 "it just shows you how close success and failure lie, and when your really at that breaking point you push a lil further". DAMM.

[@DavidSaintloth]

"The mistake of youth is thinking that the mentors you need....are older than you." "What changes your life are your peers." "The people you rise up with are your power base ...not the person whose already done it."

[@emmanuel1995s]

i study music industry management in London and i had a stigma against this guy because i thought he doesn't care about music and tries to squeeze as much money out of justin possible, but after watching this my opinion of him is so much higher than before and has been really inspirational.

[@prettyflacko7739]

thats why we shouldn't judge famous people we dont know..everyone thinks Chris brown is the devil but once you meet him you get to see he's a cool dude

[@prettyflacko7739]

bigjayking24 too bad the media paints him to look like he's the worst person ever smh

[@acharich]

Yup, and he put money in before getting money out..

[@victorbeardman1610]

But I wonder if these artists could have studied music industry management themselves. They probably could so that they wouldn't need some Scooter.

[@victorbeardman1610]

@@prettyflacko7739 Yeah but soon after he hits you in your face and mentally abuse you.

[@sarahfoor6369]

I don’t know much (yet) about Scooter, and I paused in less than a minute in to write this, because I just have to say this whole idea and concept of a blueprint is just pure genius and I am so stoked to have stumbled across this! Instantly. I didn’t even need to watch it to know it’s gold. Now that, that’s success lol.

[@10percentDan]

Watching this at 3:41am with all my other big dreamers out there. I am a talent agent, not a talent manager but Scooter Braun is hands down one of my top picks as killers in my industry. He knew what he was doing and he went for it. He did extensive market research and knew exactly what "products" would sell at that time. And that... is pure skill. Everyday I ask myself "Who can you find that will change the world and I can sell them to the world"

[@saraalabtah5670]

21:27 - 21:41 this part KILLED me 😭

[@George-pw7md]

Great interview. I didn't know much about Scooter until this video. Dude is a legend.

[@wendyalvarez8489]

forever proud of scooter and Justin Justin got through this with scooters help and I’ll forever be grateful ❤️😭

[@Yankzy]

Wow! this interview tops any CEO interviews I watched on The David Rubenstein Show. What a guy!

[@KA-lv4xi]

This is a great interview proud of u scooter 👏🏻👏🏻

[@KillTheGood]

This man is a true music legend.

[@icandie21]

This is great!! The only reason I ran across this was due to looking at a JD interview and he mentioned Scooter once worked for him. This story is great.

[@imperialrf4058]

Likewise!

[@andrewdehaan6317]

This interview changed my outlook in college four years ago. Finally taking the leap to chase my dreams after throwing in the towel at my 9-5. Cheers to Scooter and Andrew

[@Tomiwalker]

I literally didn’t know who this guy was a week ago. Now I’m seeing him everywhere

[@davyc3]

The interview is inspiring AF. Well done complex.

[@KickArtTV]

I am blown away! IMO...By far the best Blueprint to date. You can see why Scooter is so successful, he is down to earth, yet has the brains and drive to take his business to the highest levels. Kudos to Complex, my favorite video series you produce. Please keep up the great work. Noah is great interviewer.

[@grandisDom]

I’ve been watching these from episode 1 and this is the best interview thus far. I’ve learned so much watching this series. Thank you guys for this.

[@SitavDa]

He is one of my favorite people on the world 💗

[@LeonScottMD]

Lots of wisdom in this. I like hearing the interview go through his process/seasons of learning, earning and now returning.

[@yotamagmon9035]

He’s so collected and articulate it’s crazy

[@Nathen]

One of my fav videos on youtube. Thanks for this. Good for the soul.

[@merryporti]

scooter inspires me so much, he's such a great person