How Failed Athlete Built Nike - How Nike Became A Billion Dollar Company | Nike Business Case Study

Nike, the global giant in sportswear, started from humble beginnings. What many don’t know is that the company was founded by Phil Knight, a failed athlete with a relentless drive to succeed. In this business case study, we explore the incredible journey of how Nike grew from a small startup selling shoes from the trunk of a car to a billion-dollar brand recognized worldwide.
Discover how Phil Knight, with the help of his coach Bill Bowerman, turned their passion for sports into an empire. From the innovative shoe designs to groundbreaking marketing strategies like partnering with Michael Jordan, this video reveals how Nike became a leader in the sports industry.
Whether you're an entrepreneur, an athlete, or just a fan of great business stories, this is the ultimate tale of persistence, creativity, and success.