The guy is also a part of British aristocracy and went to one of most expensive private schools in the country. No one chooses their parents and I’m not taking away from his sincere passion for music, but a super wealthy background like that cannot be understated in terms of gaining connections in the industry, getting the best people to help market him, as well as being able to devote as much time as possible towards creating, without worrying about paying for rent etc. He grew up with Brian Eno being his literal neighbour ffs
@sigismundfreundАй бұрын
I've heard similar things about him before. Do you remember where you got that information from?
@teigeoАй бұрын
@@sigismundfreund it’s all on his Wikipedia it’s very public
@KevinMakinsАй бұрын
Welcome to the future.
@MORRILL_MUSICАй бұрын
was waiting for this comment. He is British royalty.
@gustavsorensson4578Ай бұрын
Doesn’t matter where you come from, talent is talent. He’s able to create music that so so many people can relate to, regardless of where you come from. Grief is grief, anxiety is anxiety, everyone deals with it.
@joshuahartley818327 күн бұрын
go see a fred again concert and tell me if you think it's easy to recreate what he does. Coldest take of all time.
@tanno206Ай бұрын
Met Fred on my 21st birthday a few days ago. Genuine guy, very kind, he wished me happy birthday when i met him and during the concert because i was front row. Cheers mate.
@bludrav3nАй бұрын
there's lots of wealthy families in the world. claiming fred's success is only because of money is a coping mechanism. I'm not saying it doesn't help. it obviously helps to not worry about needing a manual labor job to survive. but there's lots of rich kid artists. almost none become successful in their own right. fred is crazy talented. his music makes people feel things that most dance music avoids. people like to simplify and put down success because they feel like if only they had XYZ, they could do it too. It's coping. Just enjoy the music and art!
@StrepiteАй бұрын
He is talented and nailed the emotion in his music, but to disregard him coming from wealth and being able to dedicate himself to music, having Brian Eno as mentor (probably paid by his parents) is stupid... There are countless of great producers which don't have contacts and exposure and are forced to work 9-5 and simply don't have time to dedicate the work towards art. It's the unfortunate reality.
@myaonhaitus8856Ай бұрын
agreeing with this hardd 🙇🏻♂️
@jas_batailleАй бұрын
It's not only because of money. But no, there are NOT a lot of families with THAT level of wealth in the world. He comes from aristocracy, not just a millionaire entrepreneur with a great suburban home. This is WHOLE other level.
@zekulir6419Ай бұрын
@@jas_batailleYou also do not need billions to have free time.
@CryptoChanakyaАй бұрын
Very British
@jackpetersen7231Ай бұрын
Funny how people say he has talent. Fred worked his ass off to get this good. He worked all day every day all the time
@EfanelectroАй бұрын
It's more that he had the financial backing to devote so much time to his music. Many people work 50hrs a week and do what they can inbetween. He is exceptionally talented, you never know what other could achieve if they to had the resources and time he has had.
@MP-ti6lzАй бұрын
@@EfanelectroTHIS is what annoys me. It’s the privilege of being able to work on your music that much. UGH
@jas_batailleАй бұрын
He was born rich, and he has talent. Most people born rich don't have talent. Mostly because they don't have the self-critical thinking to painstakingly develop it. But let's not forget this guy comes from a family of aristocrats; not suburban millionaires. ARISTOCRATS. That is a WHOLE other level of wealth. Plenty of producers with equal or better talent do NOT have those opportunities. Period. And if we can't talk about this fact without sounding like a hater, then capitalism have FULLY controlled everything, INCLUDING art and artists. And that's the saddest thing ever.
@zekulir6419Ай бұрын
@@MP-ti6lzThis is such a lazy analysis. Unless you are working 16 hours a day, everyone has some time to dedicate to getting better at something. The reason any big artist or creator of any kind is even "allowed" to get as big to fill full stadiums and so on is because for every one creator there are millions of consumers. Consumers that have an equal amount of time. Its just dedicated to consuming and not creating. More than just free time is required.
@MP-ti6lzАй бұрын
@@zekulir6419 it’s not a lazy analysis at all, it’s based in reality 🤣 he has parents who allowed him to do whatever he wanted, a complete lack of financial constraints and a network of people who can help him improve and get to where he needs to be. That’s a HUGE privilege in the world of art. He is absolutely talented though, not everyone could get there even with those privileges!
@chatbury23 күн бұрын
Turns out Fred is just very talented.
@mazzapharaohАй бұрын
I have been lucky enough to see fred again four times when he came to the bay area in California, and through his insta posts discovered a listening party for his latest album the next day which I was able to attend last week. The fans and community are all so kind and fun. I can't get enough!
@cody_raves20 күн бұрын
HE TRICKED EVERYONE WOW what kinda title is that lol
@cheryl13879 күн бұрын
Dude, I bet Fred created covid just so he could trick everyone into buying tickets to his shows!
@famousibarra1Ай бұрын
"its so easy to make music in Fred's style! All he does is this simple thing" - spectators not taking the time to learn that simple thing and get famous with music
@jmiles.26 күн бұрын
Exactly !!
@jmiles.26 күн бұрын
Simply search up Fred again type beats. How many really give u the same vibe as Fred’s songs
@spacecadetszo29 күн бұрын
His love for creating spontaneous moments for his fans is one of the reasons why I love him so much - I tend to do that with my roadtrips to see my favorite artists; last minute, spur of the moment, going with little to no money to spend kinda road trips all because I want to see my favorite artists live. I stopped waiting for people to go with me, I stopped waiting for amazing memories to just... happen, and I went out and started making them for myself. Its become my lifeline, and my true bliss that has helped me get through the toughest of situations in life. and that is why I am literally traveling to see fred again tonight. 😂😂
@HarryHiPants10 күн бұрын
Money cant buy talent and work ethic. Fred is a music god
@hiddentechno8266Ай бұрын
So he was already an established professional producer before turning to electronic music? That's basically starting from the top already having the connections required for success. While he seems nice enough as someone else already pointed out he's one of those people you see in Tatler. They have a reputation for oiling the wheels of people they know and gatekeeping those they don't.
@SimonCederholmLyhneАй бұрын
Dude he worked his fucking ass off hard to get just there man, haha?
@TC-lk2evАй бұрын
Yeah cause anyone can just walk into a room and start producing for Ed Sheeran. Like, the guy obviously got to where he is because he has a shitload of talent which he has practiced extremely hard for. Like, I'm not his biggest fan but come on.
@user-wp2cj9fe1cАй бұрын
@TC-lk2ev He comes from royalty and his childhood neighbor was literally Brian Eno. Dude was already ahead of the success threshold
@TC-lk2evАй бұрын
@@user-wp2cj9fe1c Yeah but if he didn't have talent and practice his ass off that would mean nothing. There's not shortage of rich toffs out there who have done fuckall. He's still worked for it.
@jaredbobier2844Ай бұрын
@@user-wp2cj9fe1cthis is like the opposite of classist but just as toxic. Just because someone was lucky enough to start with great resources, doesn’t mean what they do with those resources is any less valuable, great, or important.
@DuskPatrol12 күн бұрын
Musicians don't have this type of impact because they're wealthy. GG
@HyenDry11 күн бұрын
I only heard about Fred because of the accusations about him being an industry plant. Only to just become a massive massive fan of his now.
@teckno_senpaiАй бұрын
thanks for putting this together. good information!
@multipl35 күн бұрын
Fred Again is simply incredible. No one comes anywhere near apart from maybe Barry can’t swim
@stoicsteveYTАй бұрын
Can't wait to see and hear this guy's villain arc. He's too nice lol
@yorkey111119 күн бұрын
I would argue what you talked about, plus the fact that he was in contact with some of the best artists in the world already, made his solo project blow up. Connections are crucial in this industry if you have good enough music
@brandonsandoval9890Ай бұрын
His music is good? Debatable on taste or not but his shit undeniably good.
@alegon727kАй бұрын
Fred Again did the work no secret they invested and got what alot of people want him to do because he is talented so the right people invested just like a GREAT STOCK and the dude desirve it! Real talant and knows how to move and I have not seen your video yet!
@melissacicolini17659 күн бұрын
Fred is a musical genius! Sensational at everything he does musically and has built a connection with fans because he real. No cheat to him being so well liked. It’s quite simple, if you don’t understand his amazing talent or like, then don’t watch!
@ngideoАй бұрын
I mean.. if your mentor is Brian Eno.. you may have a good shot at making it.
@StrepiteАй бұрын
First you have to afford Eno as mentor, which Fred's parents could without a blink of an eye. It's not a fair game from the start.
@rachellewis5016Күн бұрын
Hard no! Having a mentor doesn’t equal having genuine talent. Having genuine talent, an insane work ethic, years of devotion to your artistic craft, AND access to a great mentor - now you have more of a recipe for musical success. Otherwise you’re just some average person being spoken to by an exceptionally talented person. Money doesn’t equal talent either.
@s7robe297Ай бұрын
Fred has very deep ties with powerful people in the UK and is reasonably talented. Not much to talk about.
@fantabulous_unicorncoachin33820 күн бұрын
And yet here you are yapping away like the rest of us. 😂
@Henrychamber-r8wАй бұрын
Some people have rich parents some people don't. Is what it is.
@Trevvoaks9 күн бұрын
What’s great is that he isn’t. He isn’t that big. My friends buy concert tickets for a living. His tour is bombing. This video itself was paid for by his agency.
@derrbeatsАй бұрын
great video my guy
@obyyboАй бұрын
finally....his brother sells him as a bag of snacks
@allvalley17 күн бұрын
obvs having money and contacts helps. but you still need to have talent. fred 100% has the personality and talent to have gotten to where he has got to.
@spatz813Ай бұрын
Although thorough it's a bit bogus. I don't think you give this man enough credit considering the work he's put in before you think he "blew up". The guy loves music and sharing it with people. Get off his nuts.
@Yachtzeee29 күн бұрын
I go to a lot of shows. All different genres. He is an excellent performer.
@nachomanrandysauvage825729 күн бұрын
I love how so many commenters can’t recognize that children of obscene wealth have obscene advantages. It’s kind of sad.
@braincakez660318 күн бұрын
But what many other commenters can't recognize, is that 'being rich' is still not the key to it. There still needs to be just as much talent and hard work, it's just that the chances of your talent and hard work bearing fruits is higher when you have resources/know people.
@joMojojojoАй бұрын
"Music alone, is not enough to build your fanbase" .......Then you have Mk.gee lmao.
@Mukduck619Ай бұрын
That’s a very fair point, he has no money or industry backing but is killing it
@davidonfilm9738Ай бұрын
Yessir
@braincakez660318 күн бұрын
@@Mukduck619he might not have success, but he is well connected in the industry! He spent many years being a studio guitarist and got to know quite some big names and made music with/for them. Doesn't make him deserve it any less, but it's not like he just plays guitar in his room and Magically got discovered because he's good.
@GiDS222Ай бұрын
I mean, if Brian Eno was my neighbor and mentor, I'd probably be doing alright too. Granted, that shouldn't undercut that Fred is a dope artist. (aside from that one song that is 4 splice loops LMAO)
@CoachellaAngelАй бұрын
Just leaked that Fred Again is headlining Coachella 2025
@thenathanstoneАй бұрын
is the one trick being related to the royal family and having every possible leg up known to man?
@StrepiteАй бұрын
yep, we wouldn't know about him if it wasn't that. Talent is not enough...
@dubsessed979020 күн бұрын
If the royal family helped bring his music to us all, then they've finally done something useful, so cheers to that 🎉
@bazibada13 күн бұрын
Well... It's more like the industry tricked us actually
@sensenerd7740Ай бұрын
Love the angle you used here. Would be great to see more tips on how artists use unconventional methods to grow their art.
@Singhxavi16 күн бұрын
His music is good 👍🏼
@hearmenow909Ай бұрын
This video is just about his rise, nothing relating to any trickery because there is none.
@StrepiteАй бұрын
Just an ultra rich family that can get anything for money, including contacts, mentors etc. Nothing to see here, move along lol...
@mattconcoАй бұрын
@@Strepitewhat's wrong with that actually though? People shouldn't take advantage of privilege in a good way?
@StrepiteАй бұрын
@@mattconco The whole system is wrong mate...
@sivi15121 күн бұрын
What is the background song?
@MAN0VERSEАй бұрын
I mean he was born into money and fortunate network, so the plant allegations are not false but he is brillient.
@-Cocoa-Ай бұрын
is Schroeders voice AI?
@dontcarejustwatchvidАй бұрын
This seems a bit much. I don't even know his last name or his background. For me it was literally one track with Skrillex, and a good Boiler Room. That's it.
@GeneralSigh25 күн бұрын
Dykey? Did anyone else notice that?
@gabrielalexanderarcegaАй бұрын
TEN DAYS TEN DAYS TEN DAYS
@yehabon15 күн бұрын
I saw him play keys, dude's just good at music?
@Death_RaveАй бұрын
YOU SAID DYK-E 😂
@flownautАй бұрын
i dont think hes an industry plant simply because WHY would skrillex EVER attach his name to something if he didnt think fred was a great musician? that would kinda risk his entire career given the way he is respected, and make everybody think the same about skrillex. and yeah if hes rich af then he must have just had professional teaching since a kid, not normal lessons like musicians pay 50 - 150/hour for
@snoopdogglover2001Ай бұрын
idk man. i work in the industry and while i havent worked with fred again or skrillex personally i can tell you with 100% confidence that a lot of these artists (including fred and skrillex) are very aware of how people view them AND are all scared of loosing their place and status in the industry. a lot of stuff the consumers see is very planned and calculated. my experience is that the more down to earth and culturally relevant an artist seems (or is branded as such), the more hyperaware of trends and their image they are.
@flownautАй бұрын
@@snoopdogglover2001 i would agree that both of them are aware of how they are seen, im saying that I think they are actually skilled musicians. I dont think skrillex would risk his career because he KNOWS how people view him, if he started appearing fake then people would quickly create all sorts of conspiracies that would be all over the internet. I would never say that they arent worried about their image or arent aware of how people view them.
@TheMidnightBanditАй бұрын
There's a lot of people who are obsessed with status and money. Much like a cult, they'll sacrifice time they could spend being creative to swoon over some unremarkable rich kid who they all secretly wish they could be. There are tons of simple people out there who worship others based off of fame. They're probably terrible company. I'd hate to dedicate so much of my time to fanboy over literally anyone. It's a waste when you realize it was all for nothing. There are plenty of artists who make much better music than him. He appeals to drooling NPCs.
@jas_batailleАй бұрын
I'm not saying he's an "industry plant", but I think he basically planted himself. I mean, let's take a look... who was the fastest rising producer before him? Marc Rebillet. Who went from playing pop-up venues and his apartment, streets, and small bars to headlining major festivals in record time? Mar Rebillet. Who uses potato cameras and a DIY style to reinforce the authenticity of his content? Marc. Fcking. Rebillet. No one can tell me that those label execs haven't look at, then reproduced, his exact formula. I'm not an idiot. And I've been in this industry long enough to recognize it. He saw the kid go and took the opportunity. "No one cares what the producer do, you've got to work out what your story is." This. THIS is why the music went from the most emotionally and humanly connected business to absolute corporase BS. I'm a professional musician and engineer, I actually listen to pop music, too. I don't exactly live under a rock. I listen to everyone from Ed Sheeran to Lil Yachty to Tyler the Creator to Marc Rebillet. And I had literally never heard his name before. Why? Because apparently, he doesn't really do music. He does product marketing, design and placement, and the music is secondary. He's basically been buy out by investors and became a product. I'm not interested in a product. I'm interested in a musician. Maybe I would find his music great, or shit, or whatever. I don't really care : I'm NOT interested. BTW, did you know who did the pop up act first? THE BEATLES. And it was immensely successful. Every other pop up marketing I heard of organized for big artist was also immensely successful. Stop saying it's just him. There are camera crews, marketers, people behind the scenes pushing the info MASSIVELY, people handing flyers, so on and so forth. I'm dead fed up and tired of this shit. It's ALL fake!!! And no, I'm not "salty". I GREATLY admire Tyler, Marc Rebillet, or Lil Nas X who made it going AGAINST the grain of the industry. An aristocrat, decently talented dude with massive connections faking not having all that machine behind him gets a no from me. Sorry Fred. Also. This will be short-lived.
@dubsessed979020 күн бұрын
A lot of noise from someone who hasn't even really heard his music. Go listen to his Tiny Desk Concert and tell me he's not a creative genius that deserves respect in the industry, connections or not.
@KirkmpeterАй бұрын
Such a great video thanks bro!
@TofuMediaOfficialАй бұрын
Glad you liked it!
@1yup13Ай бұрын
craziest comment section ive seen a while. ill leave it at that...
@KeyboardSourceErrorАй бұрын
Excited for NA tour!
@sub40hzАй бұрын
Farmed talent to plant into the industry. The farmer is ENO.
@foljs5858Ай бұрын
I see the planting. I fail to see any talent. This is tame mediocre BS, 100000 other producers write better tracks...
@pettersandnes5959Ай бұрын
yeah and Brian eno is a 33 life path. master influencer
@7GENDXRYАй бұрын
so keep fans engaged right?!
@wouldbeking121 күн бұрын
That’s right - anyone can do this! My mentor is also Brian Eno! Can’t wait!
@MojokissАй бұрын
its nepotism.
@s7robe297Ай бұрын
Ding ding ding
@Michael-xu4inАй бұрын
Yeah absolutely no musical talent or hard work 🤥 dorks
@cmooreHDАй бұрын
Who is he related to?
@k1002_xoxoАй бұрын
great video, will defo be using some of these methods into my career, could you make a more in depth video of tips and tricks fred again uses that we can too?
@danielodonnelАй бұрын
Tip No.1 You simply need to be born into a family that holds a Lordship title granted by the monarch, King Charles III.
@holliefitzzzАй бұрын
@@danielodonnel yeh and good luck tweeting that tomorrow you're playing a tiny local gig to your small global fanbase and hoping they all wait outside in a line
@StrepiteАй бұрын
@@danielodonnel piece of cake... lol
@Ca55ieNedraАй бұрын
who?
@bobflick9496Ай бұрын
......here's an idea......Fred Again and Taylor Swift.......collaborate on a new flavor of ice cream......we'll call it vanilla.......
@jpswerve182Ай бұрын
He comes from generational wealth.
@OurlordandsaviorShrekАй бұрын
bro is the supreme of edm artists ☠☠
@francescocapitanio3731Ай бұрын
which song it is in the live video of Coliseum? The one who drops heavy after some bars/lyrics of artist
@TofuMediaOfficialАй бұрын
It's called Flex FM (Freddit) on Spotify. There's a bunch of different versions on soundcloud
@WhodnlАй бұрын
Another tofu classic
@stuartbates4380Ай бұрын
Industry plant.
@trevoroaks425Ай бұрын
ok, he sells out NYC and LA. But he doesn't sell out anywhere else in theUS right now.
@luckynanwani6041Ай бұрын
Don’t forget Chicago! He went for 2X the price instead of announcing just 20 hrs before the show.
@onezerooneoАй бұрын
I honestly dont think his music is that good. It really seems like being rich, and knowing influential people, has put him in this position. Also playing those massive venues proves it’s got to mob rule stag. That style of music wouldn’t sound that good in those venues and it’s clearly just to maximise profits. He’s totally within his right to do that of course but I really don’t think he’s in anyway progressive or musically important.
@StrepiteАй бұрын
He did nailed the emotional vibe that was missing in house and similar genres. But also being from rich family is pivotal. I know shitloads of good producers, some are quite groundbreaking that don't have any engagement on socials, nobody gives a f about them, labels don't want them because they don't have tens of thousands followers... It's not a fair game...
@onezerooneoАй бұрын
@@Strepite maybe he nailed that and as a 34 year old I’m past the zeitgeist of the upcoming generation a little but my initial reaction when I heard his music was that it sounded pretty low quality (maybe it’s all plugins?), it’s pretty muddy in regards to the low end. And of course we all know the producers and artists in general you’re talking about. I’m sure those people are in it for the art only and this kind of music wouldn’t appeal to them, just like no real musician would ever like Ed Sheeran, it’s just not genuine.
@StrepiteАй бұрын
@@onezerooneo I am older than you lol... There is a little hint of "Burial" vibes and emotions in his music, and Burial music is way more "muddy" and it's on purpose because lo-fi and muddiness can provoke "nostalgic" feelings. So it's actually an aesthetic choice. I am sure that a guy coming from aristocracy like Fred can buy every single piece of gear or plugin in the world to sound "clean" :)
@onezerooneoАй бұрын
@@Strepite yeah I’m still not so sure. I think he’s just shite and a lot of people I know into Burial think the same.
@StrepiteАй бұрын
@@onezerooneo You are entitled to your opinion of course. Can't say I'm a fan of him (especially his house stuff, can't stand house at all) either but I do think he nailed the emotion in his music during lockdowns, using cell phone recordings of people etc. and that's what made a lot of people connect with the music.
@RALPHSNIGHTMAREАй бұрын
Dude is the most mid producer on the planet.
@EscapeFromDaSystemАй бұрын
Fred again is GAY
@ao11861Ай бұрын
Im beginning to be able to differentiate between bot comments and actual human comments.
@Gunt78Ай бұрын
i find it hard to like him because he represents the gentrification of dance music.
@foljs5858Ай бұрын
Few people deserve success less than Fred Again. Maybe Millie Vanillie
@evanalvarez532616 күн бұрын
Dude is so overrated
@delsinnisled9443Ай бұрын
i am the only one who hates this guy? he and skilkex ruined fourtet
@StrepiteАй бұрын
Yeah FourTet is weird, playing shitty generic dubstep tracks. Awful...
@MCAlvesPortugalАй бұрын
What trick. " A song made with 3 samples of Splice"?
@liamcampbell7601Ай бұрын
You’ve missed the entire point of the video, regardless of whether you view Fred as a “true” artist or not his marketing is way more in touch with the post covid mindset and mass appealing to the Fomo that comes with it
@waves5114Ай бұрын
And yet is better than half of music being made today
@MCAlvesPortugalАй бұрын
@@liamcampbell7601 that is really the point: Money marketing
@bkxtАй бұрын
His music is for 18 year olds who's brains are still developing
@koenigneroАй бұрын
The definition of an indurty plant
@louishope7656Ай бұрын
Well, he was already a heavyweight in the industry before fred again even existed. So i'm not sure if you can call him a classic industry plant. But i could be wrong.
@waves5114Ай бұрын
That’s not what an industry plant is
@Fred131_Ай бұрын
If only koen can spell industry
@tomyzarnabyАй бұрын
You clearly don't know what an 'industry plant' is lol