The Most Mysterious Rise In Music History Is Happening Right Now

[@mystrdat]

Just watch Fred's Boiler Room set, all you need to know

[@Meuchlor]

That's how I found out about him and really fell in love with his music

[@JesseKalapa]

Fred’s boiler room set

[@yugarten8523]

@@Meuchlor "We've lost dancing" blew him up, especially after the movie "Triangle Of Sadness"

[@chrisclark9174]

Its something special

[@jl789nz]

His Tiny Desk set is also amazing.

[@neutralfog]

You forgot to mention the collaborations with Jamie xx, Swedish House Mafia, Skrillex and Four Tet.

[@izaakimagery1978]

baby.. again is a work of genius. for the genre of tedious techhouse. it just bangs

[@NicMacTiff]

And Romy ❤️

[@elpapu2410]

Skrillex, did someone say Skrillex? Like the king of dubstep? Skrillex!?

[@BRP-2001]

You forgot to mention hes related to the royal family

[@rocker4577]

Always ignore Swedish House Mafia, ALWAYS

[@gundar95]

i remember going through new releases on spotify during the start of covid. Gave Fred a listen and thought it was okay not for me. A couple of days later the track Kyren (My Son) was stuck in my head so i gave it another listen. Then it was Marnie (Wish I Had U), Julia (Deep Diving) & finally Marea (We’ve Lost Dancing). I just kept coming back quite literally again & again. It really amazing to see the exponential growth of his populatrity. Really proud of his success.

[@MtJochem]

I've had the exact same thing happen. Marea ended up being an age-defining track for me. Every time I hear even a millisecond of the track I'm brought back to the covid/post-covid area. It's generally only music from my teens that can do that in such a strong way, I'm glad I found these tracks when I did.

[@jonathangozzo6051]

Be aware of "The mere exposure effect" thou. The mere exposure effect describes our tendency to develop preferences for things simply because we are familiar with them.

[@EarlyMist]

​@@jonathangozzo6051 I have that effect

[@MoroccanAnwar]

what if it was the streaming companies that gave him the exposure? they manipulate our search results and influence our politics why not our tastes?

[@acetate909]

​@@MoroccanAnwar That is 100% happening. Certain people are chosen and promoted to the point where they're guaranteed to succeed. If some average person with the same talent level produced these songs they would be lost in the seemingly endless stream of new music.

[@Sol_Weird]

Yeah. It's a sad thing that so many people with insane amounts of creativity are stuck in places where paying for food and rent and medications takes everything they got. With little left over to put towards their real passions.

[@bexiexz]

real

[@paulmoss6759]

He literally makes most of his music on a computer with recordings off his phone. And he listens to it from Apple headphones. It's more being around someone successful composers and a great music school that has propelled his understanding of music and creativity. I could name you 100s of massive producers and DJs that created techno back in Detroit that were from the hood back in the day.

[@DJMJM]

@@paulmoss6759 That's why I'm more of a person who loves to listen to "Decades" music, ranging from the tribal music of the first millennium all the way up to the present. It's this reason why hip-hop started back in the 1970s, and somehow the great power outage of 1978 pretty much helped the hip-hop scene grow in a way that, it would have been a few years later than earlier to do so. the 1980s grew hip-hop and dance music into the spotlight, and for 40+ years now, along with New Wave thanks to Buggles, Kim Carnes, Talking Heads & ABC, it paved the way for many artists to be experimental with the music to create something different from the standards of the music industries of decades past and present./ Again, I would definitely recommend many producers and artists to listen to music from before they were born to understand where music started, revolutionized, and where it ended up nowadays compared to 50/100 years back.

[@loz712]

It's ok, they've given us AI that can do the creating so we can get back to grafting... This country.

[@aperoll849]

Well, fred comes from wealth. He spent most of his early days being mentored by Brian Eno.

[@OkOhYeah]

Thanks for this insight. I was definitely one of those people who was wondering where this guy FredAgain came from and was curious to know how he demand so much attention in the humblest way. Cheers for the great video! You have a great talent for storytelling and journalism.

[@TofuMediaOfficial]

Thank you so much! I'm trying to get better at telling stories so I really appreciate the feedback!

[@JohnThelin]

You don't risk much if you come from an upper-class background.The vast majority of today's succesful artists are upper-class, because they can work on their art without starving to death.

[@figgleston]

you risk your relevance in the music world. nobody would claim that he would have struggled for food. Making a global impact in the music world today as a solo producer is impressive, regardless of background.

[@alwinpos]

@@figgleston but it was never a solo effort. You are blind

[@acetate909]

​​​@@figgleston When you have the backing of the establishment media and the music industry pushing all of your albums it's really not that impressive. Someone with the same talent level who grew up in a lower or middle class family doesn't have access to the same resources. So yes, his rise isn't that impressive and there was really no risk for him moving into EDM because the same industry that backed his pop career backed his new musical style. He was never going to fail because he's one of chosen ones.

[@gt4032]

That’s a total cop out. Stop making excuses and you’ll start making progress.

[@dreamsalamander]

His background is a headstart most people will never have. So being positive about this by saying if he can make it so can us, is a bit off the mark. but if we step back a bit, we'll see the real keyword is "environment". We gotta create our own mini environments where people help each other and prop each other up. Pooled and shared studios, things like that. In the modern day there's probably online ways to work around stuff. I think the urban/street/hip-hop scene used to be that kind of environment, but the industry didn't like it and pushed back by strategically boosting gangsta rap and the different code of ethics that came with it. I think there can be ways that regular ppl of the edm scene can build sth together

[@carmineglitch]

Went to Coachella 2023, I've never heard of Fredagain, Fortet, and havn't heard any of Skrillex's new stuff. They were the closers, and I instantly became a fan after hearing them. Fredagain is an amazing, ive gotten to more of his events and each one has been amazing. His music is just really good.

[@partybyfriday]

that set was historic….

[@EdwardEmoryPhoto]

OH MY GOD YOU WERE IN THAT CROWD?! Thats incredible. I frequently rewatch that. Those 3 turned the entirety of Coachella into bikini bottom. You witnessed history. Literally

[@brandonvasquez1862]

So I first heard him around 2021 and he released a song called "We Lost Dancing" and I think that was probably the first big hit release he had. The underground was going crazy for it and that song was perfect for the euphoric yet melancholic nature of the tune, especially as we were all going back to raves/parties/clubs. It was too well timed to not be a hit and honestly Ive loved him ever since. If this is some 18-19 yr olds intro into electronic music, hell I welcome it more than Zedd or that other festival bass noise.

[@DJMJM]

Funny considering back in 2007 when Kelly Rowland teamed up with David Guetta on "When Love Takes Over" around the time Daft Punk made their two albums "Human After All" and "Discovery" back in the early to mid 2000s. French House in my opinion is one of my favorite houses genres along with Bubblegum dance of the 1990s and early 2000s.

[@lanaiba]

Would his trajectory be the same had he nod been born in a rich family? Or even close? Talent is one thing, achieving succes is another.

[@boriskariger2875]

I love his music but lets be fair ...he would be a total stranger if it wasnt for his upper class background

[@peterg4130]

He'd probably have to do what most house DJs have done: put out a mixtape, get booked at a local club, open for bigger DJs, and maybe 10 years later he'd tour as a headliner.

[@lesterfalcon1350]

1:13 Totally murders the pronunciation of "Balham, London" 😆

[@elbowspeak]

And Brian Eno, but otherwise a great vid.

[@thomasrussell2812]

Brian enio 😂

[@rnbmeister]

tfw you grew up in Barlharm South London -_-

[@youllthankmelater]

Barlharlm?! It's BALAM m8

[@lesterfalcon1350]

@@youllthankmelater whooosh

[@wilhelmlau9745]

This was so good. I had mixed feelings about him, knowing that he was a rich kid, but man watching those little video clips of him talking about something loves just inspires me. He loves music and that’s cool. Thank you for making this and for inspiring me to better my life.

[@jdyeetyaww]

Weird you had mixed feelings just because he was a rich kid. Very weird and judgmental. Who cares what his background is? His music is fire and he's humble. Have-nots stay being salty

[@wilhelmlau9745]

@@jdyeetyaww k. God forbid I come in with preconceived notions about a celebrity and then change my mind after learning more about them. Have a good day

[@instaves]

dumb take, just because he was born rich, you have "mixed feelings"? you should better your life by not looking down on people and how they were raised

[@wilhelmlau9745]

Eh, I feel like I had a nuanced opinion to someone I didn’t know much about until watching this vid.

[@jdyeetyaww]

@@wilhelmlau9745 "nuanced opinion", no, you're preemptively hating because he grew up with money and you clearly didn't. It isn't nuanced, you're just a dweeb using words outside your pay grade trying to backpedal. F*** you

[@rp1928]

Idk why people care about his status, an artists should be known for how they interact with people and the art they generate. I’ve met Fred and he’s one of the nicest and down to earth people.

[@1individeo]

Status is almost everythingnin contemporary art. People like stories snd fairy tales. A guitar is a guitar but if it has been played at least once by Hendrix then it is not a guitar anymore: it becomes non-fungible: a piece of art. In fine art school our teacher keep telling us: "in modern art it is not about what you paint, it is about what you say about what you paint/do". A graffiti tag that is "badly painted" that says: "I love you" means much more than s complax hiperrealistic "fame" on a façade of a big building. The fact that Banksy's status is "unkown" is what gives his wirk value because technically hus work is quite random

[@Strepite]

Every artist has someone post the same shit u do… Including Bassnectar and other grooming pedos. Oh but I met him once and he was so down to earth… Lol

[@alfen-shipa]

My colleagues sibling is friends with his sister and apparently he's a total git.

[@Strepite]

@@alfen-shipa My grandmas friend from a hair saloon said that the owner once met a girl who works in the nearby grocery store and she told her that her friend from the bowling alley once spoke with a cousin that knew a guy that went to school with Freds friend and said he is such a nice guy. Must be true!

[@mariogarabetov500]

Ben ufo is

[@long-long.]

It's not mysterious. He was born rich and lived next to Brian ENO. There, saved you 12mins.

[@lunadelmar651]

Preach.

[@serendipity-108]

And he’s genuinely talented

[@WeirdNeville]

​@@serendipity-108And put the hard yards into a formal music education which does give you a fantastic grounding into how to make good music, consistently.

[@averyintelligence]

@@WeirdNeville thats what u do when u go to music college lol. tens of thousands of kids do it each year. did u not go to school or smmn

[@_leviathanmusic]

don’t tell too much of the truth

[@zorantaylor3190]

10:22 That Spaniardized pronunciation of Brian "Enjo" is killing me bruh 🤣

[@DanHoskins529]

Genuinely had me thinking I’d been pronouncing it wrong all my life! 😂

[@CreeewDeeeTaaay]

Eño.

[@normaleehi]

Enyo

[@tomascano1030]

hahaha. I would like to listen to you saying "Lasaña" hahaha

[@fL0p]

SPANDIARDIZED? We would say EN-HOE, not EÑO if we had to read Enjo out loud. WE HAVE INDEED SOME SURNAMES AND SUSTANTIVES ENDING IN -ENJO (Even the Galician SanXenxo - San Jenjo in Castilian, X in galician dialect goes usually to our J -Have you heard about a guy called Iñigo ERREJÓN? Go figure how that's "spandiardized" according to you... ER-RYON? -ÆR·RYION?) I think you don't know shit about languages. Most languages that turn J into an i/y are slavic both centroeuropeans and more eastern ones. SERBIJA. REPUBLIKA BALGARIJA. SOURAN TEILOR ZRÍ GUAN NAIN AUHT - Start writing and reading things like they should and, maybe, just maybe, then we can be friends.

[@grooveyvuitton]

His Boiler Room Set Blew him up the most

[@stockholmpublishings2937]

his boiler room set was really nothing special, it was good but skill wise, nothing special. just a bunch of pre-prepared samples that he struck live. He's a good dj, sure, and deserves where he is. But it's not special.

[@omunitTV]

Nobody talks about this but he literally has near infinite wealth. I don't say this to take anything from his output and talent or hate but it's not some sort of overnight out of the blue thing. he's the son of 2 extremely wealthy people, a baron and baroness and has been able to be singularly focused on his craft without having to worry about things that most people do financially which is a huge factor in his success.

[@Kyoshi2012]

Connections without some talent still wont get you far. Ofcourse everyone needs its 10.000 hours, but some peak and some need longer and some will never...

[@stockholmpublishings2937]

@@Kyoshi2012 that's EXACTLY what connections will do as an artist.

[@pawebaa9132]

so what? at least he is able to provide something meaningfull

[@DjSunfinity]

You can’t buy talent and genius in music. So like to see you try. Its an absolute gift. He is giving so much joy to so many let him.

[@JP-ek7hb]

I discovered Fred Again during lockdown. A few electronic artists I liked included a song or two of Fred's into their mixes, but I didn't look too deep into it. When I saw they were live-streaming his set at Coachella 2022 (yes, before Fred x Skrillex x Four Tet), I decided to watch for a bit just to hear the few songs I had already knew. But MAN, I was not expecting to be so blown away by his sound! His raw, emotive authenticity was so refreshing. I became obsessed with Fred and told everyone I could about his music. I feel like most people discovered him from his Boiler Room set or his later works, but his earlier songs are where it's at for me! ALC 1 & 2 really touched my soul💓

[@lexneville1160]

It’s easy to take career risks when you’ve always had an endless amount of money

[@youngsuit]

it's also why it's so important to go for it while young when you have less responsibilities

[@johnnomak9883]

Sad but true)

[@ghostduster1]

Most successful people came from money and had the leisure of learning and perfecting their craft without having to work a shitty, time consuming job.

[@AlwaysItsSunny]

To minimize what he's done is absurd. There's millions of rich kids who have a musical gift, there's only one guy who turned it into something so relevant you're watching a KZbin video about him. Easy to talk S when you've always had an endless amount of ambiguity.

[@sandeepmatharu6604]

Loser mentality

[@joemaxwell3145]

The pronunciation of Balham is hilarious

[@tobeforgottenisworsethande8995]

Dude I found Fred again a couple months ago and I found it in love with his music and now people's hating on him for some reason but like his vibes are so chill and his beats are good and like I just enjoy listening to his music and working on stuff. And it's good music for walking late at night too

[@---gh0st---]

He didnt really come out of nowhere He was the best set of coachella 2 years ago, was the only dj there actually live mixing and stole the entire festival From that point on everyone in the business took notice and they all wanted to work with him This should be inspirational for other djs, he went from a local name with a decent following to the fucking top of the game with 1 set

[@stockholmpublishings2937]

so bec you are live mixing that means that you should be able to work with the best? lol

[@---gh0st---]

@stockholmpublishings2937 no, being a virtual unknown to 90% of the viewing audience, then having the balls to be the only dj at the biggest American festival of the year mixing live, then doing so well that your performance is trending #1 on Twitter That gets everyone wanting to work with you because you're new, you're hot, and you've already shown you're a level above a majority of your peers do you have any clue how hard it is to mix tracks live flawlessly in front of 60,000 people, espcially when it's the biggest show you've ever done, majority of the crowd have no fucking clue who you are and you have the opportunity to change your life, the overwhelming majority of people would be shitting bricks

[@stockholmpublishings2937]

@@---gh0st--- lmfao you have 0 clue what you're talking about. Yes I have a clue. Im in the industry. It's not that hard. It's a risk many don't take, but it's not hard. He's talented and everything yes, but mixing a PRE-PLANNED set live is not hard. Jesus. Had he been a nobody coachella wouldn't have booked hi,.

[@Durvington]

I’ve been a huge fan since 2020. His success now from where he’s come as a sound designer is impeccable! I finally got to see him live last week at bonnaroo!!

[@TofuMediaOfficial]

That’s awesome! Been trying to see him live for a while

[@nachiketrazdan7537]

He turned on the lights!!

[@shoppingcart238]

Everyone in Fred's circle has a such a great and genuine energy

[@bexiexz]

very

[@mklschwrtz2]

Watch Fred's Tiny Desk show and you'll really see his talent. Can't say I really like his music otherwise but that gig is something extra and so very beautiful.

[@mikepegg21]

That Brian Eno quote at the end sums up what Fred's done, and I also can't stop thinking about the words for myself! Thanks for the video! This was great!

[@robonzo4817]

@1:14 "bal-harm" is pronounced bal-lum

[@experimentalme7438]

He's everywhere cuz the label is splashing out dollars like a machine gun. Helping with releases, productions etc... his music is lovely too but the label is going for it. Well done to them and him :)

[@SebastianBlix]

So “risk everything” by working hard, being consistent and persistent, having mad connections, lucking into the right place at the right time, and being extremely wealthy so you can focus without worrying about the present or the future. Got it. 🙄

[@tomedward8652]

Or you can stop feeling sorry for yourself, man up and make something of your life without being jealous of those more fortunate than yourself.

[@sjoerdsiemes]

I stumbled upon his boiler room set on the youtube homepage. Immediately fell in love

[@russellbach5615]

Yes he was born in a rich family helped but geeee the dude clearly works harder than most and has such a unique style. Love Fred!!

[@ElevationIntegrated]

Agreed, it’s not fair to discriminate people for how they grew up, rich or poor. Let us not be hippocrites.

[@dani4ever]

With that background you're so ready to hate him, and you just can't. Bro is crushing my cynicism.

[@loolfactorie]

Oh no, someone had a better start than me :( so unfair makes me cry and poop my pants jude i am looking at you whils tying this, I can see you smiling at me

[@user-lo1rq3qe6g]

Oh I can, he’s shit

[@brmbkl]

@@loolfactorie oh no, someone posted an opinion. Let me get out my thumbs and tell them why they shouldnt

[@loolfactorie]

@@brmbkl Well, youtube is full of videos these days trying to 'expose' people and pulling people down, it's all very negative and tiresome.

[@DJMJM]

@@loolfactorie I mean, at the end of the day, it's basically "Jealousy". How this person succeed more than me is very common in human societies. But one advice I would give them is this "If you feel you wish to be as popular as this person and that person, find something you like to make and make your own version of work inspired by other people". I do think Fred being this musically talented reminds me a lot of Billy Joel, Elton John, and Van Halen whom would produce fantastic music back in the days. And in terms of popularity, Fred is up there much like how Prince and Michael Jackson did back in the 1970s, 1980s, 1990s, and into the 2000s. In terms of pop music, I would say he's pretty close to R&B music akin to SWV, A Touch Of Class, and Mark Morrison to name a few.

[@EpicDonutDudeMemes]

Now I really want to see him perform live, really curious how he transforms his vibes in person

[@FrisbeeGirl]

LOL, anyone who spent their formative musical and production education with Mr. Eno *should* be putting out great stuff like he does. Thanks for being good at nothing else!

[@KordTaylor]

Well yeah. There is the Kenny Beats thing where he went from hiphop to EDM and then got back to his first love of hiphop. Running with the success area for a bit isn’t bad. Get the $ and reputation and then invest in what you love.

[@jealius4340]

Fred is not an industry plant, he is the industry, or rather was the industry before he decided to make music in his own name.

[@thunbergmartin]

Hey friend what a good intro to Fred, I remember being locked in at a small country town in sweden and actual life drops, it was such a comfort and a truly pivotal point in my life

[@coasterfest]

I first heard Fred again.. We Lost Dancing during lockdown a few times, on social media... But didn't think much of it. Then at Glastonbury 2022, they used his song as the backing to one of the charity videos that plays on the screen and sound system between sets. I instantly recognised it, but more than that, it sounded absolutely incredible on those massive sound systems, so I started listening to his music much more. Over the year that followed he really blew up, and then got announced for Glastonbury 2023... That 2023 Glastonbury set, in the sunset, with those vibes, was one of my favourite sets of all time at the festival, absolutely incredible to be there. He played a secret set at Glastonbury this year, on one of the smallest stages, sadly I missed it as I was at another stage, but that's ok. I hope those that saw his Strummerville set enjoyed it as much as we enjoyed last year, he really is incredible, and brings immaculate vibes. :)

[@beargrieves]

saw him last week when he headlined bonnaroo. it was incredible. definitely catch a set by him. you won't be disappointed

[@partybyfriday]

fred’s personal sets over festie sets ….. wayyyyy unmatched 🫶🏼🪩☁️✨

[@rocklee9199]

I was there to

[@harshaldongre849]

That Boiler Room set was such a vibe - completely different from what the general views on EDM are! After that, there's no turning back!!

[@stevebriggs6469]

Thanks. I'm surprised you didn't mentioned Jon Hopkins as he was hanging out with Eno (E NO) at the same time.

[@jalengreenlee]

Good job on the video

[@TofuMediaOfficial]

Appreciate it!

[@SBK_ALL_DAY]

I have listen to his actual life album maybe 200 times so far, i listen to it multiple times a day.

[@Neon-Geco]

Great video man, Found a huge load of newfound appreciation of the man. This is a great documentary of the amazing success this youg man had.

[@iamnotthemuffinman]

He is incredibly talented, can't take that away from him. The video of him doing the live bedroom set (8:08 in this video) is next level, as is the boiler room set.

[@youyao]

Nice video and it’s “Brian E-NO”

[@alanreyes29]

Money can do anything

[@Ethan765ify]

Great video man

[@FTrovatten]

Loved this video! Thanks a lot for creating it!

[@adrianmartinez144]

Like queen, this kid had privilege, except in this case, in the form of huge financial support from family and artistic support from Brian Eno. Yes, he worked hard, but let’s not forget how much easier it is to create in a non-violent well-kept space with an endless supply of food and property debts paid. And was his fascination with hip-hop, his window into the lower classes? As a lover of the art form of hip-hop, I feel it’s been co-opted for decades, so what aspect of it is he integrating into his form? Should we give him credit for not being a checked out drugged up trust fund kid? And would he have ever had the opportunities he did if his family lived check to check?

[@blazeluminati]

yes. it's nice to see someone who's priveleged work hard and be humble. He definitely had a lot of advantages in life and that allowed him to hyper focus on becoming "Fred...again"

[@TofuMediaOfficial]

You’re right. It’s important to acknowledge that. But I do believe he has shown a respect for hip hop and the culture behind it rather than trying to take from it.

[@big_ol_ball838]

So it sounds like he's a normal dude who loves music. Which is like most people, he just got a better spawn. Idgaf about his lifestyle, I judge the music by the music. I don't even know who this guy is btw

[@nackedgrils9302]

This kind of line of thought is not leading anywhere interesting or productive, why can't you just enjoy the music for what it is? All that I'm hearing is that you're a sour and unpleasant person.

[@heptt_bbx4016]

Your questions and reflections are legitimate. I feel like, outside of Fred being a person with a more privileged start in life, he is an artist. Not just in the job title way; he loves music and he shows it. Working hard is always an attitude that can be easily respected and yes, maybe being able to work hard like that was easier for him, both financially and because he grew up in an environment that encouraged this growth. However, he was the one who decided to not stick to what everybody was doing around him. He was the one who decided which way to take even thought it might be risky. Yet, I agree, it would be wrong for younger people to believe that becoming famous and living off being an artist is this easy. However, it would be wrong for people to not listen to Fred...again because of where he comes from. He expresses love for humanity through his music, and, I don't know, sometimes I just want to feel the love and the expression of humanity through music without questioning the hows and whys too much :) I would love to be a renowned artist myself but I'm not envious of another's success, I'm just happy they could share their craft!

[@Slot_cars_uk]

Started listening to him just before covid! He’s been doing it for along time!

[@Victor_Cazal]

Haven't heard of a single artist mentioned in the whole video before, except for Schubert. "He was a kid who loved hip-hop and rap, but was in a world surrounded by classical music"...he is my polar opposite 😭I'm so jealous, where can I find this world full of classical music melomaniacs?

[@_josedavid_]

awesome vid, thanks!

[@MrOGsonic]

You highlighted the wrong person @0:10 seconds. That's Tony!

[@Roosta_Manuva]

We love Tony

[@EggTeeVee]

Was smart of him to keep on showing Brian Enyo his brand new compositions

[@WasabiNoise]

I might not agree with some of the things you said in the video, but you made a really good video that should blow up on KZbin. Great work! My only concern is that some people might leave the video as soon as you mention “highest royalty” at the 1:00 minute mark because that kind of validates that he is not just a normal kid who had to struggle (at least financially) to achieve success. I’m not saying that he didn’t work hard; there are other similar cases, like Billie Eilish’s family already being connected to Hollywood and the music industry. People will never see them as pure artists who had to fight for it. I’m not saying they didn’t work hard, but for most people, that is an important characteristic. Again, good work on the video!

[@TofuMediaOfficial]

Thanks for saying that! I get what you're saying. I never wanted it to seem like I was painting him as someone who worked his way to success on his own- so I tried to be honest about where he came from. But at the same time, I think there's still an inspiring story within it all, so I wanted to focus more in on that. But I totally get the nepo-baby/trust fund-baby accusations. Looking back on it, I probably should have made it more clear in the video that he obviously wouldn't be successful without his life circumstance. But, again, I wanted to focus more on the story and not seem like I made this to slander Fred. Appreciate the thoughtful comment!

[@WasabiNoise]

@@TofuMediaOfficial No problem, appreciate your reply. When I watch videos I try to enjoy them but at the same time I can't help but think how to improve them (so I can learn when making my own videos). So I was thinking "how one could improve this video's retention so that as soon as you mention aristocracy viewers don't bounce"... The first thought is something like an abrupt stop and a voiceover "... I know what you are thinking..." to acknowledge viewers feelings.. Anyway, you did a far better job at it than I could, there's a lot of research and thought.

[@NicMacTiff]

I think you're making an assumption that he wouldn't be successful without his situation. You can't know and we don't have to know, because he is but I think it's really naive to think that he wouldn't have made it without his heritage and life circumstances. It would have been a very different path, yes.

[@mjson]

@@NicMacTiff I am making an assumption that he wouldn't be THAT successful without his situation or that it would have taken him longer to achieve it; or simply he would sound a bit different to what he is sounding now. How many people can have a chance to work with the best in their craft at such a young age? If he was born poor or simply in a different country, he might not have had the same opportunities. Poor people don't often send their kids to piano classes and don't have such a network ;) He simply had an advantage in life and skipped few levels, good for him, lucky and talented boy

[@Triptweeze]

Well done video sir! Just going to go ahead and subscribe now thanks!

[@chrisgertz33]

Great video! Thanks for putting this together.

[@Nekroido]

1:59 I loved "Bulldog's Anthem" from "Carole & Tuesday". Nasty hip-hop beats with opera signing on top. Classical bits with nasty rhymes sounds glorious too

[@W4TSKY]

Fred is beyond talented and I’m so glad he’s getting the recognition he deserves, but he was literally mentored by BRIAN ENO. That is not a small citation on anyone’s CV, ESPECIALLY a music producer’s. Not to mention he grew up a wealthy member of English aristocracy which meant plenty of privilege, connections, safety nets, resources, etc He can be extremely talented and deserving of his success while also being an “industry plant/nepo darling” - which he clearly is. Those two things aren’t mutually exclusive. None of this will ever deter me from listening to his music, but let’s be fucking honest here…

[@KZeni]

He was born into an opportunity-rich situation and I commend him for not letting that go to waste & not trying to push himself into something he wasn’t good at / didn’t connect with. At a certain point, none of that is something Fred is at fault for. It’s like another artist getting a lucky break (conditions may be different, but still a moment of luck in one’s life). Just seeing people harp on that aspect of his life seems so misguided when he’s one that put in the time & effort whereas others got lucky in a different way & might not have all that much to show where those same people complaining are then silent. It’s so strange to see people fixate on that when he had no say on the matter and he’s just out there making music people genuinely like. Look at the individual & what they’ve done. Don’t try to group them into a negatively perceived group for something he had no choice/influence over when they’re then disliked for stuff that honestly doesn’t really even fit Fred (again, he put in real time & effort.) To do otherwise just seems prejudiced.

[@KZeni]

I do hope his successes has him pay it forward, in a sense, where he then helps those that didn’t get the opportunities he had (be it financial support for lessons/equipment/scholarships, hands-on teaching, or whatever.) Meanwhile, some keep that kind of generosity quiet since it can be a damned if you do & damned if you don’t situation since some will give pushback if nothing is seen as done while others (or often those same people just looking for an excuse to hate) will give pushback saying they only did it for publicity and/or should’ve given/done more.

[@A-Grat-A]

​@@KZeni given his super privileged start he have to do incredible things to proof himself, than normal people who GRINDED their way up without rich parents.

[@KZeni]

@@A-Grat-A Okay, and he’s made/done some great stuff with a ton of people that like his music. What’s the bar where you personally consider it okay for Fred, who was simply born into his situation & has otherwise worked his whole life towards this, to be getting appreciation for what he’s making? I personally try to judge things by the music itself & the individual’s actions rather than something they were born with (while the latter can certainly still *add appreciation* if someone started off less privileged [notably not being negative/derogatory towards a person simply for the conditions they were born into, just as a general principle… I mean, what’s Fred, the person, done that’s wrong?])

[@DJMJM]

@@KZeni I guess you can say he's not that different from Keanu Reeves And George Michael for similarities.

[@TB-us7el]

Sounds like a story of extreme privilege. He started off at an expensive boarding school, and just so happened to have Brian Eno as his neighbour, who would let him hang around in his studio - it seems he was destined to make it on his background alone and, if he didn't, there is always the family fortune to fall back on. With respect to his music I find it to by typical 'post-everything' dance music - just a mashup of various styles and ideas, while being unadventurous and bland enough to achieve superstar success. Calvin Harris part 2, if you will - Starbucks or McDonald's dance music.

[@mattbray_studio]

Awesome video, thanks! Just for info Brian's surname is pronounced Ee-no

[@nos4me]

Lol he pronounces it 3 different ways in this video

[@mogacila]

I don't say I am better by any chance as I don't see music as a competition but dude.....he got all the gear that I and many others dream of own from point zero, while I am searching my change to gather 10 euros for a set of new strings for my guitar. It's not a competition but if it was that dude would have a very unfair advantage to many of us.

[@jacksolarmusicmastering]

09:51 the problem is alot of us want to do that but money is always a problem

[@merrickx]

One of the few artists with a huge number of tracks that I listen to on a given album. Very rare for myself to sit down and listen to an entire album frequently.

[@Prathamarora3]

You need to see chase & status boiler room. That is fucking nuts

[@RiggedVedist]

This channel is also part of the machinery.

[@tobytoxd]

Nice display. First time i hear from him. Thank you!

[@TofuMediaOfficial]

Glad you enjoyed!

[@SpyderTracks]

For me, it was Fred’s Boiler Room set in 2022 and specifically Killers In The Jungle just blew my mind, but that whole set was insane with so many rewinds, plus production on the fly, I’d never seen anything like it. Bought everything off the back of that and haven’t stopped buying his records, only one I missed was the Tiny Desk first press which sold out in seconds. Yes, he’s had a privileged upbringing, and certainly been incredibly lucky to have had Brian Eno as a family friend and mentor, but it doesn’t take anything away from him as an artist, if he was putting out generic crap, then sure I could buy it was undeserved down to his connections, but Fred’s sound is so unique, energetic and emotive. He also gained a lot of fans by regular free KZbin streams over the pandemic.

[@MrHaydnHarry]

Not at all mysterious in any way. Rich kid who had tons of money to fall back on and lived next to a massively famous producer people would kill just to have one lesson from. He didn’t “hustle” at all, he spent ages on something he was passionate about and had all the connections necessary for success. The other 99.9% of people can simply dream.

[@iamwesleyfrazier]

I feel u…but the difference is he took advantage and he is PURE talent….no neo-baby here lmaoo

[@gu5589]

Dont be jelous. He had the opportunity and he took it. There’s plenty of rich kids that became drug addicts or alkoholics etc. There are also poor kids that made it to the top. For example in the UFC there was BJ Penn from rich family who made it to the top and you also have Alexandre Pantoja who had to work as an uber driver up until his title fight (and he won) so he could feed his family and pursue his dream.

[@stockholmpublishings2937]

@@iamwesleyfrazier he really isn't pure talent, I like his albums from 2020 and onwards. However considering his background, his pre 2020 tracks sucked.

[@conquereroftheuseless]

I like your light stuff poster in the bg! :D

[@MalLoHi]

Love how i was just hearing a song by him, also, without knowing who he was, actually kinda impressed by his story

[@Waroxe]

Really cool video :) good work

[@TofuMediaOfficial]

Appreciate it!

[@Ryoga2K]

Marea was the first song I heard from him.. covid was still on and I was here in Mexico on lockdown.. as a dj I passed my time as always looking for stuff, and it really puzzled me this song went straight to nr1 in belgium, (or belgium dance chart, can't remember) so I looked for it and I remember how it was in a subsoul playlist.. listened to it and as a DJ loved it immediately.. at first I didn't know why it was called marea, but I liked it.. because back in the day a lot of electronic music songs had names like that.. like Stella.. and stuff like that.. later on I understood it was the name from his friend.. amazing story, amazing artist.

[@ianmaclure5902]

It's crazy, I'd never think that someone who grew up with one of the best musical educations, unlimited financial support, and a personal mentorship from the worlds most celebrated, genre shaping, artists, could find such a sudden explosion in success! Also it's pronounced "balam" - there's one L and we drop the H (unless you went to private school).

[@bexiexz]

love this story telling and great editing

[@biggkoz]

He's coming to Minneapolis and the tickets are from $170-339 for floor spots ....no thanks 😆

[@DannyDelorean]

So he had a massive safety net to take a risk. Got it.

[@regrox]

lol that's your takeaway? have fun living your life with excuses for your failures

[@jovonnphd]

I think the reason this video gets so much push & pull when it comes to his rise to fame and success is relatability. Although him following his dreams & passions is amazing it lacks relatability. Especially to those who didn’t grow up with privilege. Unfortunately in the music industry your background sometimes is more important than where you’ve made it to currently. Risks have to be more calculated when you know you have bills to worry about. Great video hope to see more.

[@mattsawyer343]

I'm not sure hanging around Brian Eno's stuido is "hustling".

[@darrenmaxwell3103]

Good video. Missing some key bits. 1st album with headie one for start.

[@drowninginyourwords]

beautiful video

[@TofuMediaOfficial]

Thanks!

[@Whodnl]

Tofu the goat

[@TofuMediaOfficial]

Our guy 🫶

[@Crowdedchristine]

Brian eno did not invent ambient music, thank you

[@VS98111]

The album with Headie one was also a great project

[@LucasStrandell]

Fred's coming to my state at the end of September and I'm so tempted to go. Probably my favorite producer right now.

[@omdoseofficial7677]

if we got Fred to come from a low income house hold, him being a "rebel" would be getting into classical music. Guy had nothing to lose his entire life.

[@gvdc]

I pretty much stopped the vid after hearing the part about his upbringing. Good for him and good for us for having good music to listen to but nothing very 'mysterious' about his rise knowing that

[@JustinSeara]

@@gvdc He's not even very good.

[@mojoloco2504]

I still think his most complete and good LP is his work with Headie One, USB LP and the Brian Eno collab album His Actual Life are decent at best, more meh tracks than good ones

[@TofuMediaOfficial]

I'd love for him to make a more focused album but I'm not sure if he ever wants to do that. Would be cool for him to take the Kaytranada route but I think he prefers the diary aspect of the albums.

[@jackson5002]

You can be talented, creative, and privileged. I love his music and didn’t know his back story but as former artists with a creative circle eventually many of us have get burned out trying to chase artistic endeavors and eat. At some point it’s not sustainable to do both.

[@xaqary]

With a straight face said "This wealthy white kid in university was so different! He was obsessed with hip-hop!" What? That's CRAZY! Followed by "not a plant" but "only industry people knew him early one" as well as having a truly STAGGERING list of advantages - I'm not trying to take anything away from the guy - or even your video - but really - if you knew someone who had all that & DIDN'T do something pretty amazing? You'd 100% say he squandered it. BRIAN ENO NEXT DOOR. Be so fuckin fer real... that's insane. That's awesome he's killing it. It's awesome it got you hyped enough to make a video. I'm just saying...

[@zalanahara270]

If Someone pops out of nowhere and all of a sudden has connections with the likes of JayZ they are definitely an industry plant. No matter what crafted stories of relatability surround him.

[@foljs5858]

Industry plant 100%. I mean Justin Bieber randomly "played his song". Bona fide rich kid? The epitome of industry plant.

[@oldtimer666]

Fred isnt a industry plant lol

[@foljs5858]

@@oldtimer666 No just a lucky guy with 2000 connections lol

[@---gh0st---]

​@foljs5858 the connections helped for sure but he actually earned his place Just watch a live set from him and you'll see his skills on display In a world where most djs just get up and play a pre-made set with little to no live mixing, Fred sets himself apart by incorporating new technology along with old school skills actually doing most of his mixing live for a full set

[@174trek]

​@@oldtimer666pull the other one, it's got bells on it 🙄

[@Strepite]

He did a lot or production for pop stars hits prior to this project.

[@SnazzyBoxx]

you wouldn’t think he came from such a rich background with how he presents himself , but now it makes sense how he’s gotten so much exposure & collabs

[@GizzyDillespee]

He comes from British royalty, and was mentored by Brian Eno. That's... maybe not an industry plant, but a similar type of advantage, for sure. He seems very skillful, and seems to work hard, so I don't begrudge that. TBH, I've only seen a couple videos under the Fred Again name. The most recent looked like a staged shoot made to look like an impromptu jam in someone's living room. I watched the whole thing - it was 🔥. So, if I see another vid pop up, I'll catch that one, too.

[@BKAYEOFFICIAL]

great video man

[@TofuMediaOfficial]

Appreciate it!

[@zenbauhaus1345]

amazing thx fr the info

[@tasfet]

Not hard to come out of “nowhere” when you’re a upper-class nepobaby with insane connections and Brian Eno leading his local church’s choir 🧖🏻‍♂️

[@davidhack2409]

This is magical story telling man ❤

[@TofuMediaOfficial]

Thank you!

[@vincentvalentine9417]

This is something different... "generic white guy with a apple laptop"