How Guns Are Advertised In The U.S.

Most of the gun debate tends to focus on firearm production, distribution and consumerism as avenues for intervention. However, on Wednesday July 27th, the Committee on Oversight and Reform, will hold a hearing with the CEOs of gun manufacturers Daniel Defense, LLC, Smith & Wesson Brands, Inc., and Sturm, Ruger & Company, Inc. on their role in gun violence, specifically looking at the sales and marketing of their assault rifles.
There is currently no federal regulation on how guns are advertised, but many advocates for stricter firearm laws believe limiting the marketing of assault weapons could translate to fewer gun-related deaths.
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How Guns Are Advertised In The U.S.

[@sapprdaddy]

Hollywood is by far the best marketing tool to date.

[@benitolopez725]

Didnt hear that in the video why? Beacause cnbc and hollywood are on the same sidr

[@hangten1904]

Rap music

[@muhammadnajmimurindo9289]

Video Games ? like Call of Duty ??

[@dasalekhya]

well, It has been the marketing tool for *US ARMED FORCES* for decades ... so this is _just an extension_

[@tobbakken2911]

nope, other countries don't have a problem with guns.

[@jillpatton3432]

The best marketing tool by far is from politicians promising to restrict or ban them.

[@gregoryt1139]

I don't know... Electing a person of color to the Whitehouse seems to be the best tool, to me, even if restrictions or bans are never mentioned. Obama was probably the best thing to happen to gun and ammo sales in a long time. While Trump's victory cooled the fear, and sales went down. Although things like, Constitutional Carry, will help keep sales steady, I would say, darker skin in political authority produces the biggest concerns, and thus the biggest surges. However, it would be interesting to see what anomalies, like Hershel Walker, would do to gun sales.

[@kv4648]

@@gregoryt1139 that's just proving the fact that there many racist people in the USA?

[@gregoryt1139]

@@kv4648 I would say it proves there are many people who fear race, separate from the wing-nuts who just wish for civil war so they can go around murdering people. I can't remember which Right-Wing pundit said this, but the comment was something like: "The shrinking current majority has treated minorities so badly, for so long, that if minorities were to ever gain authority and power, brutal retaliation has to be the most logical response." Everything the GOP has done is designed to stave off what they believe is an inevitable "slave revolt." With the gun manufacturers arming both sides, while raking in the cash.

[@kv4648]

@@gregoryt1139 the ones who experienced the brunt of it have long passed away

[@gregoryt1139]

@@kv4648 Seriously?! That's like saying Civil Rights was only an issue for the sixties, and its effects have no bearing on people today. On the contrary, it's all a continuation of the same story.

[@aslau3820]

To me, the biggest advertisement for guns is crime, riots, and violent protests where the general public can clearly see that law enforcement is not designed to prevent violence against you but to respond after the fact.

[@jtgd]

It’s quite impossible to prevent most crimes, since police can’t be everywhere

[@techblogger8323]

Because it is a firearm and has been historically advertised to people who feel vulnerable to crime notably the trope of the single woman with a handgun in her glovebox to protect herself

[@vylbird8014]

The idea is that no criminal with even the most basic capability for foresight is going to attack you because they know that, while police might not prevent the crime, they can probably find the imprison the person responsible afterwards. At least for any really high-profile crime like murder - a bit of common theft isn't such a priority.

[@TheFalseShepphard]

@@jtgd so since we can't prevent crime everyone should see gun ads and buy a gun got it. There is no problem so we shouldn't do anything

[@eltopo71]

So we should fund the police more for not protecting us?

[@hewhohasnoidentity4377]

I don't recall there being gun advertisements on TV, radio, billboards or postal ads. The news media is the most influential driver that encourages gun ownership. Shootings are good for ratings and the bottom line.

[@Blaze6432]

Here in Tampa, gun shows are advertised on billboards.

[@nanitaylor8073]

@@Blaze6432 Texas too

[@GIJOEFAN-ys8gp]

Maybe that's why were are getting these shootings. The media gives them too much attention.

[@eugeneportermd3180]

they're just trying to pander to your 18 year old neo socialist kids. We dont have ads like that.

[@riclate2013]

There was only one time I ever saw guns advertised on the tv and it was for an ammo store during the pandemic and it was a story only in the city of Albuquerque.

[@marryson123]

"How Guns Are Advertised In The U.S." By Democrats talking about banning guns every once in a while?

[@gd198070]

I find it farfetched that anyone viewing an advertisement or promotional video for a firearm would come to feel it would be great fun to shoot a bunch of people. Certainly there are those that should be stopped from accessing weapons but these few sick individuals have already developed a long list of grievances and lack the maturity/self control not to act on them. Like it or not these companies are only selling products legal to own in this country. I agree no advertising targeting kids but aside from that they should be able to promote their products.

[@damsh6408]

You guys don't seem to understand the relationship between gun ownership and murder rate. In Europe we do, look at the stats...

[@dariodicarlo8745]

@@damsh6408 in europe y’all have madly violent countries too bombings and stabbings goin on all the time and most of those countries haven’t even seen a drop in gun violence since bans were imposed anyways

[@damsh6408]

@@dariodicarlo8745 Ok, O was talking about western Europe. Just look at the murder rate by firearm per county. It's not even comparable as it's so low in western Europe compare to the US. But If you're in denial, that's your problem. And after all that's an American problem overall isn't it?

[@dariodicarlo8745]

@@damsh6408 yea what about Western Europe y’all act like ur doin good or sum when ppl still get stabbed left and right and terrorist attacks are also all too common there as well and regardless the gun homicide rates in those countries didn’t change much since gun control was implemented in certain countries like the UK the gun violence hasn’t even changed much since they implemented those laws they’ve had 8 mass shootings in the 1980s and 1990s and after the 1996 ban on handguns and further guns restrictions there have still been 7 mass shootings since so these past couple decades with England having gun control it didn’t stop shooters really at all countries like Italy are realizing that and in Italy gun laws are becoming in favor of civilian ownership of firearms

[@damsh6408]

@@dariodicarlo8745 Ok you don't like statistics but buzzing news. So what can I tell you. Just keep your weapons and keep killing each others. We aren't customs of it in western Europe. And statistically less and less. So you can read the news all you want, statistics don't lie 😉

[@The_Moderates_Apprentice]

Keep in mind that for most of the 20th century schools in the US not only had shooting clubs as part of school sports, but many schools had firearms training as part of the curriculum. But alas they disappeared, and along with it went societies respect for proper safety, maintenance, and usage of a firearm. School shootings are a relatively new phenomenon that never really happened back then.

[@woodchuck003]

I see the whole Remington settlement is continuing to be misused by people who don't realize the nuances of that case. First off Remington did not settle anything because Remington is currently at defunct company. The insurance agency that represented Remington settled, they settled because they found it financially cheaper to subtle instead of fighting a lawsuit for a company that no longer exists (in fact one would question how you could properly represent a company that doesn't exist). Second the plaintiffs had to shop for the proper Court to even find somebody who would take their lawsuit seriously. Third in the lawsuit they highlight ads that related gun ownership to manhood, they called it toxic masculinity. However the facts of the case don't back their theory. The Sandy Hook shooter never saw these ads and decided to go purchase a firearm. Sandy Hook shooter killed his mother and stole her firearms. The in the lawsuit they never even try to prove the shooter saw these ads and it ignores the fact that if these ads contributed to the purchase of the weapons it was the mother who sold the ads and was influenced. It's all really ironic because a lot of the people who are anti-gun seem to correlate with the people who say 'oh we need to remove money from politics the special interests have too much influence.' But this lawsuit was funded by special interest groups, meaning that a lot of people are hypocrites.

[@grifdenton5224]

Couldn't have said it better myself. I do hope that gun companies will stop running ads like that bushmaster one though. I'm staunchly pro 2A and find them to be pure cringe that do nothing but feed into anti-gun stereotypes.

[@0IIIIII]

@@grifdenton5224 you are not correct, all other developed nations have tougher laws and lower rates.

[@danmeeks193]

@@0IIIIII yes and no ,that is true most others do but that is not correlation or causation.

[@0IIIIII]

@@danmeeks193 correlation is not necessarily causation. But, is it likely a coincidence that year after year, dozens of other comparable, 1st World countries contradict the US, and NO other comparable nations agree with the US? Answer, no, it’s not likely a coincidence. It’s proof that correlation is probably causation.

[@tjlovesrachel]

@@0IIIIII good for them…not here in the USA… I would hate to live in one of these other countries where you can’t even defend yourself without being charged for something

[@samyak4165]

I am not American so excuse my mistakes. From my observation, most people in America who want to ban guns also happen to be some of the most anti-police people too. And they also spout things like Trump is a fascist. I don't agree or disagree with any of that. But if police isn't working properly, why do you also want to ban one mean of defense against criminals, why do you want guns banned if you think fascism is on the rise?

[@mmontero15]

You get it

[@haihengh]

the first thing a true fascist will do is to grab your gun making you unable to defend yourself.

[@americancapitalist9094]

There are a lot of emotionally immature people who don’t question things, don’t educate themselves and only respond with knee jerk reactions.

[@losestempo6764]

This is nonsense comment. I don't live in America and thank god we don't even know how to use a gun. Do you think it's a problem for us? You feel less safe without guns? Hell no. Police is supposed to protect people, and every person still have the right to protect himself. Protecting yourself doesn't mean that you have the right to buy guns at 14 because you are scared for your life. And btw Trump isn't the issue anymore, so it's useless in this conversation. He IS still a fascist though, racist too. Now I have to go to get a gun from a candyshop and protect my family from mexicans behind the walls that I'm building. Hope to get a lot of them. God bless America

[@marryson123]

You sound like a smart person who would fit in to our country. unlike all these gun grabbers who hate the USA and wish they live in places like Canada or Australia where the slaves don't own any weapons.

[@zeke5491]

Can’t make a Hollywood movie without guns. Sometimes you get shot running a camera, by an actor

[@benitolopez725]

Top gun all you need

[@codyjames6057]

Im goin to buy another one now!! thanks cnbc (: 💪🏼🇺🇸🇺🇸

[@EdgyContent]

Love this comment

[@jeffersonsmith2728]

Same here. Can't have enough these days.

[@LuminaryCursorem]

Get something CZ. You'll not be disappointed!

[@csttornado3965]

I didn’t want a firearm until a politician said he wanted to take them.

[@flyingdaytrader]

Let's just gloss over the whole period where guns were actively advertised, regular gun ownership was considered normal, and gun owners were taught how to properly own and fire guns and the lack of mass shootings...

[@drakes4625]

you mean rural america? lol. urban mass shootings were rare cuz urban guns were rare. rural mass shootings continue to be rare but theres low population density anyway

[@BlownMacTruck]

That was also the period of time when the NRA was all about promoting safe and responsible gun ownership, and did practically ZERO political lobbying. That changed in the late 70s when the NRA was literally taken over by weirdo gun nuts. Now because of the NRA, even the most basic research into guns is heavily discouraged and even illegal. So now we’re stuck in a situation where objective data would help solve the issue, but we’re not allowed to seek out that information, so we just yell at each other and nothing gets done.

[@ProxiProtogen]

@@drakes4625 "rural mas shootings" with urban mass shootings, all of them have a motive. What's the motive of shooting up a small town in the middle of no where? Are you confusing mass shootings with just regular gun violence, something that will almost always happen no matter where you live? Or can you provide an actual documented case of a rural masshoting

[@ripno2672]

@@drakes4625 Rural vs Urban has a lot to do with mass shootings. Its not the rarity of guns though, its the style of life lived and the values people hold and put out into the world.

[@thndr_5468]

Teaching this stuff to your kids will make them responsible when they grow up. There should be a course in schools to teach kids to be safe and responsible with firearms

[@pvp66]

The INSURANCE COMPANY REPRESENTING REMINGTON SETTLED THE SUIT, not REMINGTON! And the Actual cash payment is nowhere near all those millions

[@adrianwilson7193]

You know how anti-gunners love to tell their lies.

[@saltyapostle44]

Democrats and the criminals they protect are the best advertisement for guns in America.

[@themojowojo1626]

Let’s be honest. Most of us got into firearms becuase of games like the original MW2. 13 years later you find yourself owning some of the weapons similar to the ones in game but with more understanding of firearm technology and ballistics that you definitely didn’t have back then. You move past the cool factor that it’s in the game and go to the science and engineering behind it. Even though it’s still got a cool factor to it.

[@maPetr]

Thanks for watching☝️Get-in-touch , Let's discuss on Financial investments..

[@r4ym1n13]

MW2 was the golden days. I own plenty of guns today myself

[@TheMsdos25]

Can confirm. Got a double barrel because of Doom Eternal

[@kv4648]

U wot m8?

[@TheMsdos25]

@@kv4648 you heard me

[@StewieStew820]

Why do they keep saying "assault rifle," if you cant get the technical terms correct then how are firearm owners supposed to take your reporting seriously?

[@woodchuck003]

It's simple they're not trying to be taken seriously but people who are educated on the topic. They're trying to fear monger to the ignorant masses.

[@woodchuck003]

@@_Meng_Lan you do realize those countries only succeed in changing the murder weapon. It's funny how nobody freaks out when the criminal has a knife.

[@uwone7778]

This is hilarious. The media and all social media has effectively shut down any sort of advertisement for firearms, but now you're blaming influencers? Here's a newsflash, people who are already interested in firearms seek the info out. People don't suddenly buy a gun because they randomly saw an advertisement. Get real.

[@woodchuck003]

It's also illogical when you consider that social media and influencers are targeted marketing. On social media you see ads for guns because your activity has demonstrated that you want to buy a gun, likewise the reason you follow a gun influencer is due to your pre-conceived interest in guns. I would argue that the overwhelming majority of people who consume gun advertisements are people who already own guns. This is the same moral outrage that led to the typical hearings where we had the censor music because of the children, or that time when we had to take dungeons and dragons out of the stores because it's devil worship.

[@saahiliyer11]

Really? Are you like 75 or something that you’re so confident about what you said? Bro, I don’t own a gun, nor do I ever want to get one. But I’ve literally seen ad after ad about guns, had gun-friendly influences pop up on explore pages simply because I fit the age-range they’re trying to hit. It’s not rocket science. Do you know just how much content there is on youtube that I’ve found through pure accident about how to get around different gun control laws with some gadget or another to turn a semi into an automatic?

[@uwone7778]

@@saahiliyer11 76. Don't blame us if you're a beta male.

[@woodchuck003]

@@saahiliyer11 I'm going to put a huge doubt on your claim that you are accidentally stumbling upon. You're just repeating the whole disproven KZbin rabbit hole nonsense. Even if the algorithm believes your your interactions indicate you're interested in this content you also have the ability to tell KZbin or Facebook that you do not wish to see their suggestions and the algorithm would take your input into account. I also find it odd as somebody who is subscribed to a lot of gun related channels on KZbin and it's quite uncommon the algorithm suggests me videos from creators I am not already subscribed to.

[@americancapitalist9094]

@@saahiliyer11 I don’t think you understood what you saw, unless you’re suggesting more laws to somehow stop people from breaking existing laws, which is nonsensical.

[@RustyShackleford86868]

I'm 33yrs old... I've never seen an ad for any gun...ever.

[@holstatt6896]

My boy scout troop 20 years back took us to a range, where the only useful information was basic gun safety. That was in effect an hour long advert to a bunch of children. I am almost 31.

[@lrodriguez6691]

As an American who came from Cuba and endured communism for over 25 years, I tell you we must defend the First and the Second Amendment even if it cost our lives because living as a sheep, a slave of communism is worse than death.

[@jameswelsh4479]

U mean your Cuban who moved to America?

[@lrodriguez6691]

@@jameswelsh4479 no I meant American who was born in Cuba....not Cuban and also not an Anti American who was born in USA

[@hermeslein6614]

But still doesnt change the fact that USA is a terrible country to live

[@petyrbaelish1216]

No.

[@aynrandfan7454]

Turned 18 today by dad is taking me to buy my first AR this weekend !!! 🇺🇸🇺🇸🇺🇸🇺🇸

[@rickysulimowicz4158]

By this logic then car manufacturers shouldn't be allowed to make ads depicting fast or reckless driving as it "would encourage people to drive like that in real life"

[@AdrienLegendre]

I agree.

[@jeffersonsmith2728]

"How Guns Are Advertised In The U.S.". I normally go into a gun store and a salesman sells my the firearm I want. Plain and simple.

[@devilsoffspring5519]

What they mean is, how did you find out the gun you wanted exists in the first place? If you heard of it from somebody at the range, how did he/she find out about it? That kind of thing. Oh yeah, Wee1 Tactical is hilarious!

[@maximusdecimusmeridius5438]

Abolish the ATF and NFA

[@samyak4165]

@@James-to7pi Lol, nice recipe for 2nd Civil war.

[@AdamSmith-gs2dv]

Already a lawsuit against it. Those laws days are numbered, no way a court can find them constitutional based on NYSRPA vs Bruen

[@idontthinkso4692]

Their the FBI in there as well.

[@marryson123]

Vote Red. Thats the only way it could happen.

[@undeadwarrior88]

@@James-to7pi How would you fight a civil war with no weapons? lmao

[@AK88.]

Would love to see the dislike count.

[@alejandromartinez3475]

If you are on chrome you can get a plug in to get rough estimate linus tech tips made a video about it

[@AK88.]

@@alejandromartinez3475 i heard of it when they first banned it but thought it wouldnt get much traction, are people really using it? Im surprised no one just comments "Dislike Button 🔘" and smashes it in the comments instead

[@alejandromartinez3475]

@@AK88. never heard of it being banned, always worked for me. I think you are referring to ratioing which never caught in outside of twitter I think

[@squidwardo7074]

@@alejandromartinez3475 with that it says 265 dislikes to 520 likes. a little more than usual I'd wager

[@alejandromartinez3475]

@@squidwardo7074 idk could be either way or completely wrong I wouldn't trust the exact number but percentage wise seems to be about expected

[@eliza_naomi]

i think the fact that guns are increasingly portrayed as taboo is part of the issue. kids and even just people in general are so curious and if they’re told to stay away from something and they have no healthy and safe exposure to it with supervision, they will go and find a way to expose themselves to it and it likely won’t be in a safe environment. because we’re always talking about gun control and restrictions and how people are scared of them, troubled kids may start to see guns as rebellious and a way to gain control over people and that just increases their appeal, particularly if the kid is in the depths of those teen emotions almost everyone goes through at some point or another of feeling like an outcast and powerless.

[@matthewjones39]

All you have to do is just teach kids how to responsibly handle firearms.

[@danmeeks193]

@Yummy Spaghetti Noodles Sounds to me you're being sarcastic.

[@Hamsteak]

The problem isn't guns, it's society that's changed. And people need to respect firearms like in the past and not politicize it

[@FirearmJunkie]

As soon as i heard “assault rifle” i knew they didn’t know what they we’re talking about

[@5rings16]

Theres no right to smoke tobacco, there is a right to own guns.

[@Danlight1911]

Please get someone who actually knows correct terminology for firearms to narrate. The term "Assault Rifle" was used multiple times when referring to regular semi-automatic rifles.

[@noah5323]

This video is riddled with misinformation

[@twoknightfall3722]

The crime not punished in America is the best advertisement .

[@larryross1819]

Ulvade was planned by some sick evil whacko! Those lives were expendable to reach a goal, those kids and those teachers didn't matter. The police were in on the plan, the border patrol was not. Ask yourself what resulted from the murders at Ulvade, who benefited from the murders? Look at the big picture and use your common sense, look at the murderer and his circumstances. Why was Kyle Rittenhouse prosecuted? Why do the politiians want to disarm the folks who never broke a law, by passing a bill that allows the government to take away the arms of law abiding citizens and ignoring due process? Because the elites have plans for the country and you're not on the winning side of the changes they have in store for us. Be prepared, we are in for some tough times!!

[@claybeasley5845]

I've never seen an ad for a firearms manufacturer.

[@amiruddinshahrulanuar8505]

USA : civil war Russia and China:🍿🍿🍿🍿🍿🍿🍿

[@thndr_5468]

If politicians hate guns so much then honestly the best thing they can do is leave it alone because whenever they try to ban them sales spike.

[@carloconopio6513]

The politician must have other plan than banning gun or owning a gun.they must have plan b c d etc if plan didnt work go to plan b

[@4.0gpa44]

It's been said the second Ammendment protects the first Ammendment.

[@marryson123]

and the rest of our rights.

[@countofst.germain6417]

Hey Americans you crazy gun nuts lol I'm going shooting tomz in Australia, what should I use I'm thinking the .357 magnum but will that be good or will it be too powerful and annoying, what would you recommend for a first timer? I'm a big dude if that makes a difference.

[@HelloThere-mc1dk]

@@countofst.germain6417 Bruh…

[@tylersmith1468]

Just look at China

[@andrewgrant2948]

And where do people see these ads? Only in gun magazines. You act like it's every commercial on every single television station across America.

[@charleshetrick3152]

That’s what makes the ads so ridiculous we’re already sold, I’ve never not been already going to buy another gun. Gun magazine ads would be a lot more effective if there were partially clothed women competently using the guns. Might not sell more guns but definitely sell more magazines

[@Hamsteak]

Firearms are used firearms sport and hunting. Alcohol and tobacco are not a sport. Stop conflating them

[@showtime1235]

“mostly peaceful protests” is the best advertisement to date

[@Almighty_Mage]

Advertisements don’t make me want to buy guns. Ignorant talk about banning guns or restricting guns makes me want to buy guns.

[@jtgd]

You want a gun because of no actual logical justification? That’s just spiteful.

[@jl8942]

The children in Uvalde had their heads blown off and bodies torn apart because manufacturers are making and selling weapons of war to civilians as young as 18. No regulations and restrictions is just stupid and this stupidity is killing children.

[@woodchuck003]

@@jtgd so let's consider this hypothetical, there's a car on the market which you really want to buy. However the company that makes the car says that due to legislation they're going to stop building the car. So you believe it's illogical for you to go buy the thing you want because of the fear it may not be available at another date. Let's have another example let's say you live in an area that experiences natural disasters. Due to the threat of natural disasters you should probably have a pregnancy supplies and emergency food. However according to your statement it would be illogical for you to buy emergency food because food's available now why wouldn't it be scarce at a later date.

[@saahiliyer11]

@@woodchuck003 well, yes. Notice how you don’t see people trying to buy that VW diesel car that they put a cheating device in to dodge emissions tests and marketed as a cleaner car. If something’s being legislated away, chances are good there’s a reason behind it.

[@saahiliyer11]

@@woodchuck003 You’re misunderstanding the point posed by the other commenter. It’s not simply a scarcity thing. The OC doesn’t want to buy a gun like it’s a beanie baby and he’s hoping to cash in. It’s just pettiness. He things the big bad government wants to attack his options specifically for no rhyme or reason so he’s going to get back at them by buying a gun.

[@jbell254]

Its very illegal to murder people.

[@keom3736]

I’ve had guns for a while and never seen a gun ad myself, even before purchasing my first gun

[@andrewgrant2948]

Exactly. WTF are they talking about. These gun advertisements only exist in publications like Guns & Ammo magazine....nobody is buying that.

[@dohminkonoha3200]

How can you abuse people with guns? It’s no wonder that people want to protect themselves and their families in this terrible condition.

[@maPetr]

Thanks for watching☝️Get-in-touch , Let's discuss on Financial investments.

[@holstatt6896]

That's like asking how one can abuse people with a belt or hammer. BY USING IT ON SOMEBODY, DUH.

[@austindumas5174]

The only marketing I need for firearms is a much longer list of deaths from citizens of governments who didnt allow their people to have them

[@dark12ain]

Only marketing I see for guns is when the news say something about guns on TV. Or when they show what Glock the criminal used. I've never seen a gun commercial. I've never been to a gun show. Guns on videos games never did anything for me besides wanting more guns in the game. But the news are the biggest marketer for firearms for me

[@andyd5038]

*For you

[@colorr-1238]

I'm buying another just by watching your video and yes it's full auto thanks, for letting me realize I needed it. And If we can't have gun's then cops neither.

[@vincentsgaming]

You have a special license or ffl to get full autos? Im jealous

[@Moose_King_05]

@@vincentsgaming not required for a pre 1986 machine gun.

[@vincentsgaming]

@Moose_King 05 i knew there was something like that for antique and older weapons just didnt remember. Thanks for the info i appreciate it. Hopefully i remember this time lol

[@R_Tower]

If firearms “scare you” don’t deflect your insecurities and fears onto law abiding citizens. Firearm ownership is a right, and with a proper criminal background check, this right should not be infringed by unconstitutional legislation.

[@th0rn3gaming]

It's quite possible to amend the constitution for this exact reason 🤣

[@TheZchristina97]

If drug addiction "scares you" don't deflect your insecurities and fears onto responsible drug users.

[@PsyQoBoy]

Nah that's discrimination, everyone should have guns..... According to the Constitution.

[@VADER677]

Sounds like you are the scared one. You are so scared that you need to carry a gun in the richest country in the history of the world to feel safe.

[@Th3Shrike]

​@@th0rn3gaming yeah it is, and people need to stop acting like that amendment has already been abolished. Amendment allows guns with no restrictions, end of story. If that amendment gets overturned, then well played, I would gladly hand off anything gun related to the government.

[@joesilvas4299]

Stay strapped and protected. Keep safe people.

[@blink182bfsftw]

Lol Americans are so strange

[@matthewjones39]

@@_Meng_Lan Go get arrested for defending yourself

[@TheRealE.B.]

Everyone always talks about the alcohol's culpability for drunk driving deaths, but not the automotive industrial complex's culpability. In at lot of places, coming home drunk, while trashy, isn't a life-or-death matter because people are walking or taking public transportation home. Or bicycling... which, while still dangerous, is unlikely to result in murdering an entire family of four. Meanwhile, car designs are getting bigger and more dangerous, mostly in the name of looking "cool". If the Founding Fathers never envisioned an AR-15, then the people who wrote driver licensing laws never envisioned a Ford F-450.

[@squidwardo7074]

Older cars were much more dangerous than newer ones are

[@drakes4625]

idk, maybe, you have a point. But carriages were even more dangerous in the past. Id say the real crime is marketing cars as increasingly 'safe' (i.e. heavily-marketed blind spot detectors that fail)

[@ivanivanovich4294]

@@squidwardo7074 have you ever fired a black powder weapon?

[@NeurodivergentSuperiority]

Not exactly cars but rather massive trucks and SUV's, which are very VERY common and very VERY huge!

[@JackTavern629]

None of this stuff should be regulated by the government. Esp gear for the end-user. Everybody who owns a firearm should have a vest and plates

[@StopListenThink]

How to stop mass shootings, law-abiding citizens with guns 💪

[@theawesomeguy9999]

Yup, that'll definitely solve all our mass shooting problems. Just add more guns! It's as simple as that

[@ledwysdelgado7304]

No one is going to put there lives on the line for anyone, with or without a gun, and with good reasons.

[@faolanlupus]

Um... Didn't you see what happened just last week? That 22 year old stopped nd active shooter in the mall

[@ledwysdelgado7304]

@@faolanlupus If you make that case against what normally happens that's fine. just in case I have nothing against guns. Guns are tools with a purpose.

[@vylbird8014]

America has a lot of law-abiding citizens with guns. It has a lot of mass shootings too.

[@tycooperaow]

I bet the dislike to like ratio on this video about to go crazy

[@thndr_5468]

About 2/3 like 1/3 dislikes atm

[@ShanGamer1981]

Everyone needs a gun pew pew

[@vernatkins9692]

So let me see if I have this correct if my child drowns in the pool that was made with star cement can I sue star cement for supplying the concrete to make the pool

[@ianray8823]

Ayyyy TREX Arms is on here! Someone we can trust.

[@tgworks5791]

There are 6 gun shops in and around my town. Not a single one has plate carriers or body armor tell me more how it’s everywhere.

[@blink182bfsftw]

Ah yes anecdotes

[@tgworks5791]

@@James-to7pi you hope i get sued and lose everything for living near some gun stores?

[@matthewjones39]

Yeah, gun stores don’t sell plate carriers or body armor, hence the name, “gun store.”

[@tgworks5791]

@@matthewjones39 it would be an accessory. Like how hunting cloths would be an accessory to a hunting rifle…

[@holstatt6896]

Internet. Same way I get thousands of rounds of 7.62x39 despite them never being on the shelf in Colorado.

[@maxmin5556]

When they said "ASSAULT RIFLES" I stopped watching. This biased propaganda wouldn't change my mind. These are semi automatic modern sporting rifles.

[@paulieprinceton4550]

Guns are advertised in movies, shows and video games.

[@devilsoffspring5519]

Guns on video games are often fictional, but yeah. In movies they rarely tell you straight up exactly what make/model they are, if they tell you anything at all. The notable exception would be anything that's a Dirty Harry flick.

[@stevesmith-sb2df]

Here in TX I see gun commercials everytime I watch the news. They show silencers and assault rifles. They also show happy customers shooting the rifles. Not hunting just shooting.

[@40rtyp]

WTF are you watching? I've been in TX most of my life and have never seen a commercial like this.

[@Lucas-gu7sj]

what’s an assault rifle

[@mattepple6759]

Thats awesome. Except assault weapons arent a thing. But suppressor ads are great because hearing loss is a untold issue with some firearms. Need to become more prevelent especially on firearms designated for indoor/home defense.

[@americancapitalist9094]

So? I own plenty of guns and I don’t hunt.

[@joshualittle877]

Yeh I have been in Texas since 1978 I don't think I have ever seen a gun commercial on TV what are you talking about. No that it would matter I don't need a commercial to get me to but a gun.

[@chrisbentley71]

Best marketing for guns is the local news.

[@TheSaikou96]

LOL Gun manufacturers are tiny compared to other things. You will not find any firearm ads unless you go looking for guns…

[@graham1034]

"We don't regulate alcohol advertising so shouldn't that be the same for guns?". As a Canadian I don't want to tell Americans what to do, but perhaps alcohol advertising should be heavily regulated too. We do this in Canada.

[@JRufu]

hear hear brother.

[@squidwardo7074]

no

[@damnkris]

I still remember the huge billboard I saw while in the US with the text "Booze is the answer. I don't remember the question. Discount liquor".

[@matthewjones39]

The best thing is the only time anyone will see a gun advertisement is in a gun magazine.

[@gangadin2873]

Not really. freedom of speech applies to advertisements as well. Unfortunately, people are almost eager to give up freedoms that businesses have, just because they are anti-corporation and anti-business.

[@selos9751]

Everyone capable of owning a gun should have one.

[@cohenhu9459]

Even the mentally unstable ones?

[@matthewjones39]

Agreed

[@julionebarres6981]

Why the term “trouble young men” yet no mental health is being addressed?

[@Havel_LordBear]

We live in a nation where you won't see a commercial on TV about guns but politicians will blame guns on heinous acts yet every other commercial is from drug dealers showing you how happy you will be as long as you take their pills but no one talks about that.

[@robertgallagher7734]

This is hilarious- I'm on the wrong side of 50 years. Been around firearms & law enforcement as long as I can remember. Grandpa was lifelong NRA. Only place I've ever seen ads for firearms is in enthusiast magazines. Hunting, competitive shooting, even as olympic sports- the only people promoting violence with firearms is Hollywood, and much later, video game industry. Anyone connected to the NRA or the FPC only supports responsible ownership. Also, more people are beaten to death than shot dead with AR15 rifles every year according to the FBI. Also, something like 95% of guns used in crimes are possessed illegally. The majority of gun crime is also gang related and the majority of both victims & perps are minorities. Somebody please explain how limiting my rights as a law abiding person will convince criminals to follow our laws, please? Truly a one sided presentation.

[@ardzye5374]

Not looking forward to anything coming up soon. This video encouraged me to buy some more firearms for myself.

[@tylersmith1468]

You’re right, in NZ where there is strict gun control, there is a shooting and ram raid problem, wonder where the gangs got all their guns from?

[@arielceballos8778]

So kids watching adult content will make them likely to become adult actors?

[@davidkramp1829]

Never forget that rifles are only responsible for approximately 1% of all firearm related fatalities in the United States

[@erickslash32]

The us should not take a bigger stance on regulating them

[@PanhandleFrank]

2:38 "Production of assault rifles [sic] like the AR15 surged in the months leading up to the ban and then stopped completely." *LIE. AR15s continued to be made and sold, as long as they didn't include certain cosmetic features like bayonet lugs or flash hiders.* If your cause is so just, why do you have to lie about it??

[@gangadin2873]

They lie about everything and ignorant idiots believe them.

[@PanhandleFrank]

@@casualscpfan293 1. When I called them cosmetic, my point was that neither bayonet lugs nor flash hiders make rifles more deadly. The bullets don't hit harder, or shoot any faster, when a rifle has a bayonet lug or flash hider. 2. Meanwhile, you completely ignored the video's LIE that, after the so-called "ban," "Production of assault rifles ... STOPPED COMPLETELY." No, it didn't "stop completely." Gun makers simply removed those cosmetic features, and kept selling guns that fired the same rounds, at the same rate of fire (one round per trigger pull), as they did before the s-called "ban." 3. The word is "technically." Learn how words work first.

[@NotoriousRawDogger]

Government oversight is good for no one.

[@davidjewett5758]

Semi-automatic rifles are some of the best tools for home self defense. This is the reality of what sells guns - their ultimate utility.

[@adrianwilson7193]

They advertise hammers, cars, 2x 4's.silver ware glass bottles pipes , chainsaws etc.

[@penguin32383]

No billboards for gun sales?!?! I guess this person has not been to the South. Every other billboard is for a gun store. There is a billboard I drive past everyday for a gun show that stays up year round. They just change the date since the gun show occurs every few weeks. I guess it's not exactly the same thing as the manufacturers advertising directly, but exact same result, and with the exact same tactics.

[@apm9151]

Unless you’re looking for it?? There is little to zero gun advertising! The only gun ads I ever see is when I walk past the magazine section in a grocery store lol

[@trailguy]

smoking is something we don’t want to promote. Gun ownership is political.

[@M856BushBurner]

Gross amount of misinformation

[@ericp4573]

I think the focus needs to be on our mental health institutes and just how for profit they are. Most people don’t have $100 for one our to get themselves the mental health they need.

[@nam5do]

The best firearms ad is the US Constitution

[@VIN-7567]

The gun debate is a hard one. I think we should either have no gun restrictions or no guns at all like Australia. But unfortunately neither will be possible. The middle ground will probably never be found and this debate will never end.

[@Moose_King_05]

It's really simple. Shall not be infringed. If you want to remove the second amendment, try it. but till then, government has it's directive. Shall not be infringed. Simple as that.

[@awe5543]

A gun is a useful tool no more no less. An assault rifle is no more dangerous than any other weapon when the person decides to harm others. Focus on why people are resorting to deadly violence in recent year instead of focusing on the tools.

[@Adaptedcaptive]

Guns are a necessity

[@rockerdude8000]

I have never brought a gun because I saw an ad for it. I buy guns I can afford and are available at my gun store.

[@johnwashingtoncountyor4954]

This isn't journalism. It's an anti 2A media ad.

[@vidamotel]

Just keep praying for the people that will continue to die at the hand of these guns.

[@DrThunder2004]

11:35 no benefits to people having guns? how about the 3 million defensive uses of firearms every year, that sounds like a benefit.

[@MarkyMark2177]

It’s probably more than 3mil for the record

[@alchemi8085]

Where did you find that number?

[@NewEnglandboy453]

@@alchemi8085 the CDC....

[@marryson123]

If there are no benefits to people having guns, then police, military and politicians body guards shall not have guns. because there are no benefits right? Literally all gun laws have exception written for government agents and police.....

[@jerseyjoe106]

I would like to know if the anti gun crowd would stop if every firearms manufacture put in bold print THIS WEAPON IS FOR TARGET OR HUNTING USE ONLY on the front page of the gun manual.

[@vylbird8014]

It's hard to justify a semi-automatic rifle or a high-capacity magazine for those purposes. That's why there is often a push to ban the 'assault rifle' - if you ignore the bickering over terminology, it's because that class of weapon just has no legitimate use in sport, hunting or self-defence. It has only two functions: Being cool, and killing a lot of people in rapid succession.

[@danielgrell1578]

@@vylbird8014 ar15 are used in hunting all the time, they are used for hunting hogs and coyotes. They are also great for killing prairie dogs and ground squirrel that dig holes and break cows legs when they fall in those hole. Target shooting they are one of the most common guns used in target shooting. They are no different than any other semi auto rifle.

[@gangadin2873]

@@vylbird8014 The main problem with "people against lawabiding citizens owning guns" is that they have NO clue what they are talking about.

[@tjlovesrachel]

@@vylbird8014 first off the 30 round mag is a STANDARD CAPACITY magazine, that’s what the gun was designed with…second you do know you can change the caliber of an ar15 quite easily to suit whatever your target maybe … and then there is the even less dangerous ar10 if you are so concerned with safety, but I won’t bore you with the ar10 that cartridge couldn’t possibly be used for hunting whatsoever.

[@tylersmith1468]

Nope, they’ll stop at the point after kitchen knives have to be registered

[@st3pn56]

Is the lady with glasses crying?

[@raymondholt7658]

In the process of purchasing a gen 2 M+M M10X. This video inspired me to buy it so thanks CNBC.

[@carguy3028]

I’ve been shooting since I was 15, 11 if you count a BB gun. I own many firearms and have never once bought one because of an add. My first gun I got new was a single shot 12 gauge and I still have it. I own a lever action rifle, bolt action rifle, ar15 a2 clone, a muzzle loader rifle, and quite a few handguns. I own them because I enjoy shooting and I enjoy different actions. The reason ar15s are used so much in shootings is because when you walk into a gun store it’s the most common rifle on the rack. A ruger mini 14 is practically the same gun but isn’t used, it’s also not scary looking. I can’t tell you how advertising effects gun owners because it didn’t affect me. I disagree with the thought that kids shouldn’t use firearms because many of us learn when we are kids, of course it should be under adult supervision at all times. I had guns at 15 but they weren’t under my control, it’s mine in that I shot it, I cleaned it but it was at my grandfather’s house, my parents are actually a little anti gun. Kids should learn to shoot under the supervision of their parents, personally I think they should learn a manual action firearm before a semiautomatic, and of course the firearms should be kept under the adults control. I feel some of the motivation is to stop a new generation from getting into firearms so that guns can in the future be taken away. The reason gun banns were supported in other countries is because most of the people weren’t into them, most didn’t even own guns and were afraid of them. If you can keep the younger generation from getting into firearms the 2nd amendment would be easy to repeal. Kids already can’t buy guns legally and rightfully so, the advertisements aimed at kids are really aimed at the kids parents.

[@merycastro2608]

Perhaps you should search the 12 year girl that just killed the instructor trying to teach how to shoot an Uzi !!

[@carguy3028]

@@merycastro2608 that is the fault of the instructor that allowed that. I always start all new shooters with a .22 either a revolver or a bolt action rifle. Once I feel they can safely handle a 22 they can move up. When you are teaching anyone with firearms you are responsible for the outcome.

[@MovieUniversity]

Thank you for presenting this topic in a fair manner presenting viewpoints from all over. This is good journalism in my opinion.

[@woodchuck003]

Actually it's not they misrepresent the Remington lawsuit and they misuse the term assault rifle, an assault rifle is capable of full auto or selective fire. A semi automatic weapon, like the AR-15s and all the other rifles they mentioned in this piece, are only capable of one round of ammunition being fired per trigger pull.

[@MovieUniversity]

@@woodchuck003 Valid point. Even the AP came out last week and said that journalist should differentiate between automatic and semi automatics because it leads to confusion. But minus your point, I think this is a good piece. CNBC does a good job overall presenting all sides of opinions. Probably one of the last news outlets to do so in this day and age.

[@vladostrov8676]

Should we start regulating the free speech ?

[@JonesJr876]

This is a three minute video repeated 4 times. Why was there so much repeating of what was just said?

[@leafblade2636]

The easiest way to advertise is to have the weapon included in a modern war shooter like Call of Duty or Battlefield. I'm very certain that kids probably saw modern guns in those games before they saw any social media advertisements. Then it becomes a matter of keeping people who are dangerous from getting those weapons, because that's really where our problem lies, keeping guns out of the hands of irresponsible or dangerous users. But as for marketing, video games are the easiest market because you can use them in a virtual environment where no one gets hurt.

[@Blaze6432]

EXCEPT these games aren't meant for children......

[@TheFalseShepphard]

"Then it becomes a matter of keeping people who are dangerous from getting those weapons" That's the issue that actually needs to get fixed but one that doesn't

[@mrmeow7666]

​@@Blaze6432 I think most parents buy them for their kids anyways. When I was in middle school and high school it was pretty common to have rated M games like COD, Battlefield, Halo, and GTA. I don't think parents realize the extent of what videogames have become honestly. I mean if you're bullied and have no friends, you're more likely to gravitate towards videogames. Imagine a bullied kid playing the mission "No Russian" for the first time from MW2. Nowadays you don't even need a parent to buy them, you can just say you're over 18 and download them.

[@JackTavern629]

What can I say? Guns are awesome 👌

[@dariodicarlo8745]

The biggest reasons guns sell so much is because of gun control it has become a lot more popular to own a gun particularly Ar15s only since 1986 when the prohibition on machine guns began the ar15 has been in the civilian market for about 70 years

[@riclate2013]

Before that most people wanted something like granddad's old 30-06 bolt action or their fathers 357 magnum

[@bobzelley5100]

Video games and Hollywood entertainment . John Wick

[@Tylerd838]

Nope

[@jonnygraham2372]

Man, just imagine what these guys have planned for you after you have no means of self defense. They’re desperately trying to accelerate the process right now, but why?

[@vylbird8014]

Who exactly are 'these guys?' Because if you mean the government, I don't think your little rifle is going to do much against the government. They have a lot more guns, and people who are extensively trained in how to use them. And remember, if the fantasies come true and you have to rise up against a tyrannical government, it won't be the jackbooted soldiers who come for you first: It'll be your local police department, the ones charged with enforcing those hypothetical tyrannical laws. Are you prepared to open your revolution by killing police officers?

[@jonnygraham2372]

@@vylbird8014 you would be surprised just how much misery you can save yourself from, by the mere luxury of being able to stand on your own two feet. Read about it.

[@TheFalseShepphard]

Who are "these guys" The illuminati, Communists, Aliens, Lizard people ? Grow up and calm down with the crackhead conspiracy theories, listen to yourself talk for once

[@jonnygraham2372]

@@TheFalseShepphard you are a prime example of why I stopped reading fiction when I was 15. Thanks for the reminder.

[@javierruiz9774]

United States is no longer what it used to be. People were more responsible back in the day. Kids grew up playing with rifles in the south and these things never happened. You were taught in school how to handle a rifle. I love the second amendment but something gotta be done. You don't need a 30 round rifle to defend yourself.

[@chadwaynebradley]

Tell that to the Ukrainians.

[@javierruiz9774]

@@chadwaynebradley what's the price then? Send your kid to school and not know if he is going to get shot? At least US has a strong military.

[@matthewjones39]

Would you rather have a 7 round handgun to defend yourself or a 30 round rifle?

[@javierruiz9774]

@@matthewjones39 you don't need a rifle unless you go to war.

[@matthewjones39]

@@javierruiz9774 You didn’t answer my question.

[@richardlangel9954]

Still can’t remember seeing an ad on tv or other sites about firearms. Guess I’m not reading or viewing the proper places.

[@newjerseyselfdefense6199]

Have you seen the latest military recruitment commercials - all directed towards children

[@indigenousamerican3148]

I wanna sue Mcdonald's for making me gain 20 pounds, doctor diagnosed me with cholesterol. I also wanna sue GMC because even though the female driver had the parking lot all to herself somehow rammed into my 2019 Tacoma.